Twitch Faces Backlash After Booking Megan Thee Stallion At TwitchCon Amid Creator Pay Cuts
The cut in revenue share has ignited severe backlash on Twitch, where users argue pay for creators should be increased, not slashed.
Revenue Share Shake Up
Twitch users are criticizing the company for hiring artist Megan Thee Stallion to perform at TwitchCon just one week after announcing cutbacks to top creator pay.
Last week, the video and streaming platform said that starting in June of next year, some creators will receive less revenue from their subscriptions. While the standard split for subscription revenue is 50/50, some major streamers previously received a more favorable 70/30 share in premium agreement terms.
Many creators have long argued that everyone should get that 70/30 share, but Twitch took a step in the opposite direction. In the future, streamers with premium terms will only get the 70/30 slice for their first $100,000 from subscription revenue. After that, they will get bumped down to the regular 50/50 cut.
The company argued the move was necessary as the premium terms previously lacked transparency and consistency, insisting it tried to modify the policy in a way that impacted the least amount of creators. According to Twitch’s statement, 90% of streamers on standard agreements will not even be impacted by the change.
Still, this move outraged Twitch users who were furious the company was not investing more in the creators that bring so many viewers to its platform. Those frustrations were exacerbated on Wednesday when the company announced Megan Thee Stallion would make an appearance at TwitchCon, a weekend-long event set to take place in San Diego in early October.
Backlash Continues to Mount
While no details of Megan Thee Stallion’s agreement to perform have been disclosed, one can assume she charges a pretty penny to book at an event of this nature. Critics argued that if Twitch is willing to spend money on her, it should be willing to spend it on its own streamers.
“So Twitch can’t afford to pay their creators 70/30, can’t fix their media player that crashes after each ad, can’t enforce their policies so people aren’t doing inappropriate things on stream, but they can afford paying celebrities to promote their streaming site?” one person wrote.
“It’s weird that a company that just announced a bunch of budget cuts due to infrastructure costs goes out and grabs an A-list musician instead of promoting their own musicians that run on their platform,” another person claimed.
“Instead of giving your creators a cut they deserve when they do so much work, this is what you do…?” one user asked. “Maybe give your creators a better deal instead of wasting their hard earned money on things we don’t even want.”
Twitch has not responded to the outrage, but Megan Thee Stallion was not the only music act the Amazon-owned service booked for the event. Kim Petras and Meet Me at the Altar will also take the stage at TwitchCon.
The backlash comes as concerns have been mounting against Twitch for a plethora of reasons including creator pay, gambling streams, and more.
In recent months, some of the platform’s biggest names have left Twitch in favor of rival services like YouTube Gaming.
See what others are saying: (Dexerto) (The Verge) (Metro)
Twitch Tightens Policies on Explicit Deepfakes
“The creation, promotion, or viewing of this content is not welcome on Twitch,” the company said in a blog post.
New Rules Regarding “Synthetic NCEI”
Twitch is cracking down on explicit deepfake content and will indefinitely suspend users who share or promote it after a first offense.
“The existence of this content, and its presence and distribution on various sites, is personally violating and beyond upsetting. Deepfake porn isn’t a problem on Twitch, but it’s a terrible issue that some streamers (almost exclusively women) may face on the internet at large,” Twitch said in a Tuesday blog post, explaining it wants to “help streamers protect themselves” in any case this issue arises.
Twitch referred to this content as “synthetic non-consensual exploitative images,” or “synthetic NCEI,” but many of the platform’s users have casually referred to it as deepfake porn. Synthetic NCEI involves someone taking the face of another person and editing it into a pornographic video to make it appear as though that person filmed themselves demonstrating those sexual acts. The new rise in access to this technology has concerned many, as it is easy to use it to exploit others.
While synthetic NCEI is already banned on Twitch, the company took a more actionable step against it in its Tuesday post by creating an Adult Sexual Violence and Exploitation policy. The new rule prohibits the intentional sharing, promoting, or creation of synthetic NCEI and those acts can result in an indefinite suspension on the first offense.
Twitch also updated its Adult Nudity policy to include synthetic NCEI. Even if it is only shown briefly, that content will still be taken down and result in an enforcement.
In addition to the policy changes, Twitch made available a list of resources for those who might be impacted by or wish to learn more about synthetic NCEI.
“The creation, promotion, or viewing of this content is not welcome on Twitch,” the company said closing its blog post.
Growing Concerns About Explicit Deepfakes
Twitch’s updates come as synthetic NCEI and deepfakes have become a primary topic of concern for social media platforms. Earlier this year, Twitch was home to a major deepfake controversy after a streamer known as Atrioc was caught with an open tab to a website that hosted these videos. That site specifically hosted deepfakes of female Twitch streamers, some of whom were Atrioc’s colleagues.
Many women featured on the page spoke out against these deepfakes, explaining the trauma they endured knowing their face, image, and likeness were used in a sexual manner without their consent. It’s an issue that extends far past Twitch creators. Some fear they could be used for revenge porn, and there are already several cases where the technology is used to create sexual videos of celebrities.
On Tuesday, NBC News published a report finding that Facebook and Instagram ran suggestive ads featuring deepfakes of actresses like Emma Watson and Scarlett Johansson. The ads were for a deepfake app that told users they could “replace face with anyone.”
While the ads did not show explicit pornographic content, one ad featuring Watson was clearly meant to mimic the start of an explicit video, suggesting a sexual act was about to start. The face of the “Harry Potter” actress was seen looking into the camera before bending down.
The report found that 127 ads with Watson deepfakes and 74 with Johansson deepfakes ran across Meta’s platforms on Sunday and Monday, but have since been removed. The app in question was also removed from the Apple app store after NBC News contacted the tech giant for comment.
See what others are saying: (The Verge) (Engadget) (Kotaku)
Fans Defend Pedro Pascal After Actor Refused to Read Thirst Tweets: “It’s Sexual Harassment”
Pascal has been dubbed the Internet’s “daddy,” but many think the joke has gone too far.
Pascal’s Heartthrob Status
Fans are defending actor Pedro Pascal after he refused to read thirst tweets on the red carpet, arguing that it is inappropriate and disrespectful to ask him to do so.
Pascal, the star of HBO’s “The Last of Us” and Disney+’s “The Mandalorian,” has become a major Hollywood heartthrob. He has even been widely dubbed as the Internet’s “daddy” by those posting about his handsome looks. The running joke grew last year when he did a Vanity Fair lie detector test and said he considered himself a “bigger daddy” than “Star Wars” star Oscar Isaac.
“Daddy is a state of mind, you know what I’m saying? I’m your daddy,” he quipped during the interview.
Since then, TikTokers have started posting thirst trap edits of Pascal, journalists have called him “daddy” on the red carpet, and interviewers have shown him tweets where fans call him a “cool, slutty daddy.”
Pascal has been a good sport about the public displays of lust for him, but many think the joke may have crossed a line. During last week’s red carpet premiere for season three of “The Mandalorian,” an Access Hollywood reporter went viral for asking Pascal to read thirst tweets to the camera. Pascal politely declined.
“No. Dirty! Dirty!” he told the reporter after reading through the tweets.
“For your enjoyment only,” she responded.
“Thank you very much,” Pascal said before exiting the interview.
Fans Condemn Thirst Tweet Interviews
In response, many who watched the clip condemned this treatment of Pascal, arguing it promoted constant objectification.
“I think it’s time for the internet to leave Pedro Pascal alone,” one person wrote. “It’s sexual harassment, but no one seems to care bc he’s a man + is graceful about it. It’s really gross and I would never want to be treated like that.”
“These jokes have gone way too far and he’s visibly uncomfortable,” another fan added.
Some claimed that while the Internet’s love of Pascal “started as harmless fun…the constant public objectification and sexualization must be terrible” and should stop.
“Being attractive, banking on it, selling it, and even at times enjoying some of the attention, doesn’t give everyone wholesale permission to sexualize you,” someone else argued.
See what others are saying: (IndieWire) (The Gamer) (BuzzFeed News)
Conservatives Pledge to #BoycottHershey After International Women’s Day Campaign Featured a Trans Woman
“I hope this campaign shows trans girls they can dream big and change the world too,” activist Fae Johnstone said in her Hers for She video.
Hershey Highlights Fae Johnstone
Step aside, Green M&M. Conservatives have a new candy that they’re mad at: Hershey bars.
On Wednesday, Hershey Canada unveiled its “Her for She” International Women’s Day initiative, which aims to celebrate “women changing the future.” Conservatives were quickly outraged by the company’s choice to highlight Fae Johnstone, a trans woman and LGBTQ+ rights activist, as part of this effort.
“We can create a world where everyone is able to live in public space as their honest and authentic selves,” Johnstone said in a “Her for She” video.
In addition to Johnstone, the campaign features gender equality activists, a climate tech researcher, and an indigenous rights activist, all of whom have fought for progress in their respective fields. The women will appear on Hershey’s websites, in marketing promotions, and in artistic renderings on Hershey bar wrappers.
Johnstone wrote on Twitter that she hopes Hershey’s campaign will “give more young women and girls role models” who can demonstrate how to “change the world, together.”
“It also means a lot to be included, as a young(ish?) trans woman,” Johnstone continued. “I grew up with few trans role models. Many young trans folks haven’t met a trans adult. I hope this campaign shows trans girls they can dream big and change the world too.”
A Swift Transphobic Backlash
This decision, however, prompted right-wing Twitter users to accuse Hershey of hating “real” women. Many of the posts included blatantly transphobic rhetoric, as well as promises to boycott the company because it went “woke.”
The outrage was so prominent that #BoycottHershey was one of the top Twitter trends on Thursday morning.
This backlash comes just a little over a month after conservative media figures like Tucker Carlson slammed M&M for making the green mascot character, well, less sexy.
In response to Mars changing the green candy’s outfit, Carlson accused the Mars company of making its characters “as unattractive as possible because when you’re intentionally repulsive, it’s clear you’ve got the right politics.”
Not long after the right-wing backlash, M&M opted to replace its “spokescandies” with actress Maya Rudolph.
The conservative outrage targeted at both Hershey and M&M is part of a larger culture war against any company that makes changes to address diversity, climate change, or other social issues. Brands like Xbox, “Sesame Street,” and more have at one point provoked the ire of Fox News hosts and other Republican figures.
In fact, their outrage against these progressive changes has become so common that once #BoycottHershey was trending, some tweeted that they did not even have to click on the hashtag “to know that they must have done something compassionate that the right hates.”