In a letter to shareholders, the company said it had a variety of plans to boost its revenue, including password sharing crackdowns and a new ad-supported tier.
Netflix’s Subscriber Count
Netflix revealed in a Tuesday earnings report that it lost 970,000 subscribers in the second quarter of the year. That substantial loss, however, was seen as a victory for the streaming service.
After losing 200,000 subscribers in the first quarter of 2022, Netflix had initially predicted it would lose two million in the second. The figures revealed Tuesday mark a loss not even half as severe as anticipated, giving the company an unexpected win.
After two consecutive quarters of loss, Netflix has a more optimistic outlook for the rest of the year, expecting to add one million subscribers in the next three months.
In a letter to shareholders, the company said that its slowed growth was tied to connected TV adoption, account sharing, competition, the impacts of the war in Ukraine, and larger economic issues.
“We’ve now had more time to understand these issues, as well as how best to address them,” Netflix said.
Going forward, the streaming giant vowed to “focus on better monetizing usage” of its service through its plans to offer an ad-supported tier and crack down on password sharing.
Ad Tier and Password Crackdowns
The proposed ad-supported option would come at a lower cost than current subscription plans, which would remain ad-free. With a goal of launching in early 2023, Microsoft has already been announced as Netflix’s technology and sales partner.
Netflix said it would first introduce this tier in a handful of markets with high advertising spending, then do a larger rollout as it learns about how to improve the offering.
“Advertising business in a few years will likely look quite different than what it looks like on day one,” the letter said.
Larger details regarding the ad tier remain unknown, but Netflix co-CEO Ted Sarandos said during an earnings video that not all of the platform’s content will be immediately available to those who chose the option.
The company’s plans to restrict the ability to share passwords with out-of-household users will likely prove to be more controversial. Trials for this are already underway, and according to several reports, users in certain test countries are being charged a $2.99 fee to add a home to their accounts.
It is unclear exactly what a larger rollout of this feature will look like. Netflix told shareholders that it is still in the “early stages of working to monetize the 100m+ households” that use the streaming service without directly paying for it.
“We know this will be a change for our members,” the company said. “As such, we have launched two different approaches in Latin America to learn more. Our goal is to find an easy-to-use paid sharing offering that we believe works for our members and our business that we can roll out in 2023.”
The crackdown has been met with frustration and criticism online from those who feel this model would not work for families who do not all live in one house together. Whether or not Netflix will cater to these concerns is unclear, as it has repeatedly maintained that password sharing has played a major part in its recent struggles.
QTCinderalla Vows to Sue Deepfake Website: “Constant Objectification” is “Exhausting”
The streamer said that anyone who chooses to view nonconsensual deepfake porn is “the problem.”
QTCinderella Plans Legal Action
Twitch streamer QTCinderalla said during a Monday stream that she is going to sue the maker of a website that hosts explicit deepfake images of herself and other content creators.
“I promise you, with every part of my fucking soul, I am going to sue you,” QTCinderella, whose real name is Blaire, said through tears.
Blaire went live after fellow streamer Atrioc accidentally revealed on Twitch that he had an open tab to a website that hosts deepfake porn. Graphic images of high-profile female streamers were visible his browser, and the website also includes deepfakes of more creators, including Blaire.
Atrioc apologized for accessing deepfake images on a website that promotes explicit content of his female streaming colleagues. He claimed that he got “morbidly curious” and “clicked something” after falling down an artificial intelligence rabbit hole online.
“It’s gross,” he said. “It’s gross and I’m sorry.”
In the past, Blaire has talked about having to pay services thousands of dollars to remove graphic deepfake content that has been posted without her consent. Despite those efforts, it is an issue she still has to deal with on a regular basis.
“Fuck the fucking Internet,” she said during her Monday stream. “Fuck the constant objectification and exploitation of women, it’s exhausting.”
“Fuck Atrioc for showing it to thousands of people,” she continued. “Fuck the people DMing me pictures of myself from that website.”
The Objectification of Female Streamers
Blaire said that it “should not be a part of [her] job” to constantly fight for this content to be removed from the Internet, nor should it be her job to deal with the onslaught of harassment that comes with the dissemination of these fabricated images.
“If you are able to look at women who are not selling themselves or benefiting off of being seen sexually — they’re not benefiting, they’re not selling it, they’re not platforming it themselves — if you are able to look at that, you are the problem,” she said. “You see women as an object.”
On Twitter, she explained that the repercussions of these deepfakes go far beyond exploitation and violation.
“The amount of body dysmorphia I’ve experienced since seeing those photos has ruined me,” she said.
She was far from the only person to call out how invasive it is to post or consume deepfake content of people who did not consent to being depicted in a sexual manner.
“Stop sexualizing people without their consent,” Pokimane, who is also among the female streamers featured on the site, said. “That’s it, that’s the tweet.”
“No one should have themselves be put on a deepfake porn website w/o their consent and it’s fucking disgusting at the men who are making light of this shit. fucking despicable,” another person wrote.
Britney Spears Asks For Privacy After Fans Called Cops to Conduct a Wellness Check on Her
Fans said they were concerned after the singer deleted her Instagram account.
EDITOR’S NOTE: This article was updated to include a statement from Britney Spears
Fans Call 911
Britney Spears said her fans “went a little too far” after some called the police to conduct a wellness check on her.
The fans, many fueled by online conspiracy theories, were concerned about Spears because she deleted her Instagram account. While this is something the singer has done multiple times in the past, her fans thought she had left secret signals in her last post suggesting she needed help.
Some even posted videos of them calling emergency services on TikTok, a platform that is full of conspiracy videos about Spears.
“I love and adore my fans but this time things went a little too far and my privacy was invaded,” Spears wrote in a statement on Thursday, citing “prank phone calls” that were made to police.
According to Spears, officers did not enter her home because once they got to her gate, they “quickly realized there was no issue and left immediately.”
“This felt like I was being gaslit and bullied once the incident made it to the news and being portrayed once again in a poor and unfair light by the media,” Spears continued. “During this time in my life, I truly hope the public and my fans who I care so much about can respect my privacy moving forward.”
On Wednesday, a spokesperson for Ventura County Sheriff’s Office confirmed to Page Six that the department “did get calls into our dispatch” but added there was no reason to believe that Spears was “in any kind of harm or any kind of danger.”
That spokesperson declined to say if officials contacted Spears or conducted a wellness check, citing privacy and public trust issues.
The Prominence of Britney Spears Conspiracies
Just over a year has passed since Spears was freed from a highly restrictive conservatorship that controlled her life and finances for 13 years. Throughout the conservatorship, fans tried to use the pop icon’s social media to pick up clues that she was secretly struggling. She did not publicly speak about the conservatorship until the summer of 2021.
Now that she has her freedom, fans are still reading heavily into her posts. Some believe there are hidden messages in her captions and in the gestures she does while dancing. Others think she is dead, missing, or hiding and that a body double is being used in her posts. Some are so concerned that they are coordinating a mass effort to pressure the Los Angeles Times into investigating Spears’ whereabouts and safety.
In the last several years, many have reflected on Spears’ early days in the spotlight and the cruel ways she was harassed and targeted by paparazzi, news outlets, and culture at large. Often the punchline to a joke throughout the 2000s, many now sympathize with Spears, who was forced to endure heavy public scrutiny at a young age. Documentaries like “Framing Britney Spears” prompted many to see Spears as a victim of abusive media tactics, not the “crazy” woman tabloids painted her to be.
Many are now concerned that fans are only going to subject Spears to a new onslaught of harassment by calling the police to her house. Even if the conspiracy theories are technically well-intentioned and often come from a place of concern, some believe they will jumpstart a media frenzy that could harm Spears’ mental well-being.
Razzies Apologize For Nominating 12-Year-Old, Adopt Age Rules For Future Nominations
The group’s founder said the Razzies regret “any hurt” the young actress may have “experienced as a result of our choices.”
Razzies Face Backlash
The Razzie Awards revoked its “insensitive” nomination of 12-year-old Ryan Kiera Armstrong and added new guidelines banning child performers from being nominated in the future.
The Razzies, which award the year’s worst movies, included Armstrong in its “Worst Actress” lineup for her role in “Firestarter.” Bryce Dallas Howard, Diane Keaton, Kaya Scodelario, and Alicia Silverstone were also nominated in the category.
Armstrong starred alongside Zac Efron in “Firestarter,” an adaptation of Stephen King’s novel of the same name. The picture received a 10% rating from critics on Rotten Tomatoes.
While the film was broadly panned, many thought it was a bridge too far to nominate a child for a bad acting award.
“The Razzies are already mean-spirited & classless, but to nominate a kid is just repulsive & wrong,” child star Julian Hilliard, best known for his work in “WandaVision,” tweeted. “Why put a kid at risk of increased bullying or worse? Be better.”
Actor and podcast host Brandon Hardesty said the nomination was “completely ignorant and cynical.”
“They have no clue what this can do to a child actress who probably considered her starring role in FIRESTARTER as a high point in her life,” he wrote.
“That girl was the best part of that mess of a movie,” film critic Shannon McGrew tweeted. “And on top of that, no kid should ever be nominated for an award that punches down on them.”
Razzies founder John Wilson addressed the backlash in a statement to the press on Wednesday, calling the criticism “valid.”
“Sometimes, you do things without thinking, Then you are called out for it. Then you get it,” Wilson said. “It’s why the Razzies were created in the first place.”
“We have removed Armstrong’s name from the Final Ballot that our members will cast next month,” he continued. “We also believe a public apology is owed Ms. Armstrong, and wish to say we regret any hurt she experienced as a result of our choices.”
In addition to removing Armstrong’s nomination, The Razzies is now adopting “a Voting Guideline precluding any performer or film-maker under 18 years of age from being considered” for awards.
“Since our motto is ‘Own Your Bad,’ we realize that we ourselves must also live up to it,” the statement closed.
While Armstrong will be the last child to nab a Razzie nomination, she was far from the first. Jake Lloyd made the list for his turn as young Anakin Skywalker in “Star Wars: Episode I – The Phantom Menace.” Gary Coleman and Macaulay Culkin also got nominations as teenagers.