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Halsey Says Her Label Won’t Release Her New Song Unless They Can “Fake” A Viral TikTok Moment. Artists Say This Points to a Larger Issue in the Industry

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Artist Sizzy Rocket said that record companies are forcing musicians “to fit into this box of virality” in hopes of landing a quick hit.


Halsey Calls Out Record Label

Over the last several years, TikTok has changed nearly every aspect of the music industry by sending viral songs to the top of the Billboard charts. Even major artists like Halsey say they cannot escape the pressure to go viral, sparking concern over how the app is influencing music.

On Sunday, Halsey, who uses she/they pronouns, posted a TikTok saying they had a new song they were eager to release, but their label said they “can’t release it unless they can fake a viral moment on TikTok.”

“Everything is marketing,” Halsey wrote, adding that this issue is impacting “basically every artist” right now. 

Countless songs, including chart-toppers like “Old Town Road” and “drivers license” first soared to success on TikTok. Labels are eager to recreate that path in whatever ways they can.

Halsey’s label, Astralwerks-Capitol, gave a statement to Variety claiming its “belief in Halsey as a singular and important artist is total and unwavering.”

“We can’t wait for the world to hear their brilliant new music,” the statement said. 

In response, Halsey noted that Astralwerks was the company that signed her before upstreaming her to Capitol. She said this statement in particular “came from the company who believed in me from the jump” and not the company she is “wrestling with now.”

Artists Speak Out

Nearly eight million views later, Halsey’s TikTok prompted fans and people working in the music industry to criticize the practice of forcing songs to go viral.

“Halsey has sold over 100 million records and she is having to put up with this nonsense?” musician Rebecca Ferguson tweeted. “Artists and creatives should be ‘free.’”

“halsey’s tik tok only scratches the surface of what’s happening in music right now,” singer and songwriter Sizzy Rocket added. 

While speaking to Rogue Rocket, Sizzy Rocket said that labels and producers don’t understand that making a song and going viral on TikTok are two different art forms. The pressure of going viral often puts artists in positions where they feel their creative integrity could be compromised. 

“Artists like myself and Halsey, who require a little bit more time and space to craft our messages, are sort of being forced to fit into this box of virality and so, it’s a big problem,” Sizzy Rocket said.

“As an artist, I can’t just do something to go viral.”

Sizzy Rocket said that labels have approached her to write songs for their more viral artists, oftentimes offering no pay for the session. 

“It’s taken me four albums, I just released my fourth album, and ten years to develop this melodic and lyrical style,” she explained. “You know I have a thing, I have a je ne sais quoi, and so to ask me to just give that to a brand new artist who just went viral overnight is truly offensive.”

Smaller Artists Face Bigger Issues

As Halsey’s call-out TikTok has spread online, the “Closer” singer denied that the video was a promotional stunt of its own, arguing she is “way too established to stir something like this up for no reason or resort to this as a marketing tactic.”

But whether it be intentionally or inadvertently, Halsey has drummed up attention for their new music. Smaller artists don’t have the luxury of being able to instantly reach the masses. Sizzy Rocket said that up and comers like herself have to struggle more to get the spotlight, while mainstream artists have a larger fanbase to fall back on. 

“I feel like smaller artists are more affected because we’re getting buried, right?” she said. “There’s so much content, there are so many people trying to go viral.” 

“I feel like larger artists, because they have a more established and bigger audience, they sort of have access to that attention already,” Sizzy Rocket continued. “But for smaller artists, we sort of have to like, dig, dig through the pile of everyone else sort of grabbing for that trend.”

While Sizzy Rocket does not consider herself a viral artist, she said she did at one point try to go viral on TikTok. After filming the video, she felt it would be of no benefit. 

“I just couldn’t post it because I didn’t understand how that sort of cheap grab for attention would help me deliver the message of my music,” she said.

With that said, Sizzy Rocket said she does not blame any TikTok artists who went viral on their own. Instead, she pointed the finger at labels who are trying to drive inorganic viral success while lacking an understanding of how art and social media interact with one another. 

“I don’t want to place any blame on the actual TikTok artists who did go viral. I feel like they deserve to make their art as well,” she said. “It’s more about the label prioritizing the platform over the art itself.” 

Other artists like Zara Larsson and Florence Welch have bemoaned the pressures they face from their record companies to be active on TikTok. Many agree that the expectations labels have in this arena are unfair to artists. 

“labels all want a dove cameron ‘boyfriend’ moment (which i’d argue was rather organic) but how sustainable is that kind of traction as it’s v fleeting + how can artists even replicate that kind of virality,” culture writer Zoya Raza-Sheikh asked on Twitter.

For Halsey, it remains unclear when their new song will see the light of day. In a tweet, they claimed their label was impressed by their TikTok’s traction, but only said “we’ll see” when asked if the song could be released. 

See what others are saying: (Variety) (Rolling Stone) (Entertainment Weekly)

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Comedian Gives David Beckham Ultimatum: Exit Role at Qatar World Cup Or £10K in Donations Gets Shredded

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“Not just the money, but also your status as a gay icon will be shredded,” Joe Lycett said in a video.


Pressure on Beckham

Comedian Joe Lycett posted a video on Sunday saying he would shred £10,000 if soccer star David Beckham does not pull out of his deal to be an ambassador for the Qatar World Cup. 

Ahead of the event, which kicks off on Nov. 20, many have been raising concerns about human rights abuses in Qatar. The country criminalizes homosexuality, and it can be punishable by death. 

Beckham’s deal to represent the country was reportedly worth £10 million, and many are frustrated that the athlete took such a big check from a country with known anti-LGBTQ laws. In his video, Lycett noted that Beckham has been openly supportive of his gay fans and was the first premiere footballer to do a photoshoot with a gay magazine. 

In an attempt to get Beckham to bow out of his role, Lycett, who is pansexual, offered an ultimatum.  

“If you end your relationship with Qatar, I’ll donate this £10,000 of my own money, that’s a grand for every million you’re reportedly getting, to charities that support queer people in football,” he stated. “However, if you do not, at midday next Sunday, I will throw this money into a shredder.” 

“Not just the money, but also your status as a gay icon will be shredded.” 

Beckham’s Reputation “Shredded”

Lycett said he would livestream the money shredding if that’s what the situation comes to. If Beckham does not back out of the World Cup, Lycett noted he will be forced to “commit what might be a crime,” as destroying legal tender is against the law in the U.K.

“Although even then, I reckon I’ll get off more lightly than I would if I got caught whacking off a lad in Doha,” Lycett quipped.

Lycett then linked to a website titled https://benderslikebeckham.com/, which includes a written version of his message, as well as a countdown to when he will either shred the cash or send it to a non-profit. 

Lycett is not the only U.K star to raise concerns about issues in Qatar. Singer Dua Lipa shut down speculation that she would be performing at the World Cup over the weekend by saying she has no intentions to visit the country until “it has fulfilled all the human rights pledges it made when it won the right to host” the event. 

Other stars, however, including BTS’s Jung Kook, are slated to take the stage. 

See what others are saying: (CNN) (The Hollywood Reporter) (BBC News)

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Federal Judge Dismisses Dave Portnoy’s Lawsuit Against Insider

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The online personality called the decision “disappointing” but not “overly surprising.” 


Lawsuit Tossed

A federal judge in Massachusetts dismissed a defamation lawsuit Barstool Sports founder Dave Portnoy filed against Business Insider, several outlets reported on Monday. 

According to a report from The Washington Post, Chief Judge F. Dennis Saylor IV decided that Portnoy did not successfully prove that the news outlet acted with “actual malice” or “reckless disregard for the truth” when it published two articles about his sexual relationships. 

The first article, published in Nov. 2021, detailed stories from women who said they had “violent” and traumatizing sex with Portnoy. A second piece was published in Feb. 2022 and includes sources who said Portnoy filmed sexual encounters without consent.

Portnoy has repeatedly denied the allegations and maintained that the sexual encounters were consensual and positive. He sued Insider in February following the publication of the second article. 

Per The Post, Saylor tossed the complaint because it did “not allege that Insider’s anonymous sources were fake, or that the articles misrepresented what the women told [Insider’s reporters].”

“Furthermore, plaintiff admits that Insider investigated its first article for months, requested an interview with him, sought his comment before publication, included his denials, and hyperlinked to his news conference and his lawyer’s full denial letter,” the judge’s decision continued. 

Saylor also noted that Insider corroborated their sources’ claims with photos, texts, medical reports, receipts, and accounts from their friends. 

While Portnoy argued that these stories were an invasion of privacy as they pertained to his private sex life and the women involved were not his employees, Insider held that their claims were relevant.

“When a rich, famous, and powerful person uses their power in a way that is harmful to other people, it is newsworthy,” Nicholas Carlson, Insider’s Global Editor-in-Chief, previously wrote in an editor’s note. 

Saylor largely agreed with that, saying that issues of consent and power are part of “legitimate public interest,” including in instances that arise outside “the employment context.”

Portnoy Responds

An Insider spokesperson told The Post that the outlet is “pleased and gratified that the judge dismissed his complaint.”

“We knew from the start that our reporting was careful, fair, and accurate, but it’s gratifying to see that validated in court,” Julia Black, one of the reporters named in the lawsuit, tweeted in response to the news. 

For his part, however, Portnoy has criticized the judge’s decision, calling it “disappointing” but not “overly surprising.” 

“Every single lawyer said it was an uphill battle, every legal expert said it was an uphill battle, that it’s almost impossible for a public figure to prove defamation,” he said in a video posted to Twitter. “The laws are stacked against me.”

Portnoy said that he turned in texts and other evidence he believed would prove the sexual encounters were positive but claimed “the judge didn’t even really look at the evidence.” 

He later read an excerpt from the judge’s decision that said Portnoy “can’t seek to prove actual malice by challenging statements that defendants did not publish.” 

“In other words: Business Insider did not publish any of my shit, I can’t talk about it, it’s not part of the case,” Portnoy explained. “It’s inadmissible.” 

He said he could appeal the decision if he wanted, but added he was not optimistic about how that would turn out for him. He floated the idea of suing the sources themselves, noting he thinks he would stand a better chance in such a case.

See what others are saying: (The Washington Post) (The New York Post)

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Megan Thee Stallion, Drake, and More Sign Letter in Support of Restricting Rap Lyrics as Evidence

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The letter claims the use of this evidence is a “racially targeted practice” that “punishes already marginalized communities and their stories.”


“Protect Black Art”

Megan Thee Stallion, Drake, and a slew of other major artists signed an open letter on Tuesday calling for politicians to restrict the use of rap lyrics as evidence in court. 

The letter, titled “Art on Trial: Protect Black Art,” argues that “more than any other art form, rap lyrics are essentially being used as confessions in an attempt to criminalize Black creativity and artistry.”

It follows statements from other advocates who claim that police and prosecutors are eager to interpret rap literally instead of treating it as a creative form of expression. By doing so, critics say they ignore the storytelling techniques, figurative language, and hyperbole that are often used in the genre, and weaponize those lyrics against their creators. 

Last month, California Gov. Gavin Newsom (D) signed a bill that aims to limit the use of rap lyrics in court by requiring prosecutors to prove lyrics meet certain criteria and do not display a racial bias before submitting them. State legislators in New York are also weighing a bill with similar goals, and on the federal level, a bill titled the “RAP Act” was introduced in Congress over the summer. 

Tuesday’s letter urged state and federal politicians to pass these bills and others like it. It also encouraged prosecutors to drop the practice voluntarily. 

Jack Harlow, Future, DJ Khaled, Camilla Cabello, Coldplay, Alicia Keys, Normani, Travis Scott, and Christina Aguilera were among the slew of other stars who signed the letter. Record labels like Warner, Universal, and Def Jam joined the list, as did platforms like Spotify, Tidal, TikTok, and YouTube Music.

Rap in Court

According to Warner Music Group, experts have found over 500 cases where rap was used as evidence, and that is likely an undercount as several kinds of cases and proceedings were excluded from that figure. On the other hand, those experts found only four instances since the 1950s where non-rap lyrics were used as evidence, and three of those cases were tossed while the other was overturned after conviction.

The letter used Young Thug and members of the Young Stoner Life label, who are currently facing dozens of charges, including ones that accuse the label of being a criminal gang, as an example of this issue.

“The allegations rely heavily on the artists’ lyrics, which prosecutors claim are ‘overt evidence of conspiracy,’” the letter said. “In the indictment, Fulton County prosecutors argue that lyrics like ‘I get all type of cash, I’m a general,’ are a confession of criminal intent.”

The letter claims that using an artist’s words against them in this manner is “un-American” and “simply wrong.” 

“Beyond the obvious disregard for free speech and creative expression protected by the First Amendment, this racially targeted practice punishes already marginalized communities and their stories of family, struggle, survival, and triumph,” it continues. 

Julie Greenwald, Chairman & CEO of Atlantic Music Group, released a statement arguing that the freedom for musicians to form characters and narratives is “essential to the creative process and the role of art in society.” 

“The harsh reality is that Black artistic creativity is being threatened at an unprecedented level, and we must make every effort to stop this unethical, discriminatory approach to prosecution,” Greenwald added.

See what others are saying: (Variety) (NME) (Rolling Stone)

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