Artist Sizzy Rocket said that record companies are forcing musicians “to fit into this box of virality” in hopes of landing a quick hit.
Halsey Calls Out Record Label
Over the last several years, TikTok has changed nearly every aspect of the music industry by sending viral songs to the top of the Billboard charts. Even major artists like Halsey say they cannot escape the pressure to go viral, sparking concern over how the app is influencing music.
On Sunday, Halsey, who uses she/they pronouns, posted a TikTok saying they had a new song they were eager to release, but their label said they “can’t release it unless they can fake a viral moment on TikTok.”
“Everything is marketing,” Halsey wrote, adding that this issue is impacting “basically every artist” right now.
Countless songs, including chart-toppers like “Old Town Road” and “drivers license” first soared to success on TikTok. Labels are eager to recreate that path in whatever ways they can.
Halsey’s label, Astralwerks-Capitol, gave a statement to Variety claiming its “belief in Halsey as a singular and important artist is total and unwavering.”
“We can’t wait for the world to hear their brilliant new music,” the statement said.
In response, Halsey noted that Astralwerks was the company that signed her before upstreaming her to Capitol. She said this statement in particular “came from the company who believed in me from the jump” and not the company she is “wrestling with now.”
Artists Speak Out
Nearly eight million views later, Halsey’s TikTok prompted fans and people working in the music industry to criticize the practice of forcing songs to go viral.
“Halsey has sold over 100 million records and she is having to put up with this nonsense?” musician Rebecca Ferguson tweeted. “Artists and creatives should be ‘free.’”
“halsey’s tik tok only scratches the surface of what’s happening in music right now,” singer and songwriter Sizzy Rocket added.
While speaking to Rogue Rocket, Sizzy Rocket said that labels and producers don’t understand that making a song and going viral on TikTok are two different art forms. The pressure of going viral often puts artists in positions where they feel their creative integrity could be compromised.
“Artists like myself and Halsey, who require a little bit more time and space to craft our messages, are sort of being forced to fit into this box of virality and so, it’s a big problem,” Sizzy Rocket said.
“As an artist, I can’t just do something to go viral.”
Sizzy Rocket said that labels have approached her to write songs for their more viral artists, oftentimes offering no pay for the session.
“It’s taken me four albums, I just released my fourth album, and ten years to develop this melodic and lyrical style,” she explained. “You know I have a thing, I have a je ne sais quoi, and so to ask me to just give that to a brand new artist who just went viral overnight is truly offensive.”
Smaller Artists Face Bigger Issues
As Halsey’s call-out TikTok has spread online, the “Closer” singer denied that the video was a promotional stunt of its own, arguing she is “way too established to stir something like this up for no reason or resort to this as a marketing tactic.”
But whether it be intentionally or inadvertently, Halsey has drummed up attention for their new music. Smaller artists don’t have the luxury of being able to instantly reach the masses. Sizzy Rocket said that up and comers like herself have to struggle more to get the spotlight, while mainstream artists have a larger fanbase to fall back on.
“I feel like smaller artists are more affected because we’re getting buried, right?” she said. “There’s so much content, there are so many people trying to go viral.”
“I feel like larger artists, because they have a more established and bigger audience, they sort of have access to that attention already,” Sizzy Rocket continued. “But for smaller artists, we sort of have to like, dig, dig through the pile of everyone else sort of grabbing for that trend.”
While Sizzy Rocket does not consider herself a viral artist, she said she did at one point try to go viral on TikTok. After filming the video, she felt it would be of no benefit.
“I just couldn’t post it because I didn’t understand how that sort of cheap grab for attention would help me deliver the message of my music,” she said.
With that said, Sizzy Rocket said she does not blame any TikTok artists who went viral on their own. Instead, she pointed the finger at labels who are trying to drive inorganic viral success while lacking an understanding of how art and social media interact with one another.
“I don’t want to place any blame on the actual TikTok artists who did go viral. I feel like they deserve to make their art as well,” she said. “It’s more about the label prioritizing the platform over the art itself.”
Other artists like Zara Larsson and Florence Welch have bemoaned the pressures they face from their record companies to be active on TikTok. Many agree that the expectations labels have in this arena are unfair to artists.
“labels all want a dove cameron ‘boyfriend’ moment (which i’d argue was rather organic) but how sustainable is that kind of traction as it’s v fleeting + how can artists even replicate that kind of virality,” culture writer Zoya Raza-Sheikh asked on Twitter.
For Halsey, it remains unclear when their new song will see the light of day. In a tweet, they claimed their label was impressed by their TikTok’s traction, but only said “we’ll see” when asked if the song could be released.
See what others are saying: (Variety) (Rolling Stone) (Entertainment Weekly)
Jodie Sweetin Releases Statement After Getting Pushed By Officers at Pro-Choice Protest: “This Will Not Deter Us”
“Love everyone out there in the streets fighting for what’s right,” she wrote on Instagram.
Actress Pushed at Protest
After viral footage showed Jodie Sweetin getting pushed to the ground by officers with the Los Angeles Police Department while attending a pro-choice protest, the “Full House” actress said demonstraters “will continue fighting” for their rights.
Sweetin was attending a protest off the 101 freeway on Saturday following the Supreme Court’s decision to overturn Roe v. Wade.
Photojournalist Mike Ade, who captured the video, said the actress was “trying to lead a group of peaceful protestors away from the freeway” when officers pushed her. Sweetin was standing on a curb when she was pushed and fell down on the cement road. Ade wrote that she was “fortunately…okay.”
Ade shared a handful of other videos depicting officers using similar tactics on other protesters. As these videos started circulating online, many became outraged by the LAPD’s response to the protests.
Sweetin Addresses Incident
Following the incident, Sweetin released a statement where she said the fight against the court’s decision is not over.
“I’m extremely proud of the hundreds of people who showed up yesterday to exercise their First Amendment rights and take immediate action to peacefully protest the giant injustices that have been delivered from our Supreme Court,” Sweetin said. “Our activism will continue until our voices are heard and action is taken. This will not deter us, we will continue fighting for our rights. We are not free until ALL of us are free.”
Sweetin also shared footage of the incident and other clips of officers clashing with protesters on her Instagram story. She cheered protesters in a comment on a video of the push shared by a social justice group called The Progressivists.
“Love everyone out there in the streets fighting for what’s right,” she wrote.
According to a statement obtained by Deadline, the LAPD is looking into the matter.
“The LAPD is aware of a video clip of a woman being pushed to the ground by officers not allowing the group to enter on foot and overtake the 101 freeway,” the statement said. “The force used will be evaluated against the LAPD’s policy and procedure.”
See what others are saying: (Deadline) (Rolling Stone) (The Hollywood Reporter)
Dave Chappelle Decides Against Having Former High School’s Theater Named After Him
“The idea that my name will be turned into an instrument of someone else’s perceived oppression is untenable to me,” the comedian reportedly said.
Theater Named Announced
Comedian Dave Chappelle opted on Monday to not have the theater at his alma mater high school named after him, according to a report from The Washington Post.
The Duke Ellington School of the Arts in Washington D.C. previously planned to name its theater in honor of Chappelle, as he is a distinct alum and donor. While Chappelle formerly said such a gesture would be “the most significant honor of [his] life,” he announced during Monday’s naming ceremony that it would bear a different title.
The school’s theater will instead be called the Theater for Artistic Freedom and Expression.
A naming ceremony was initially set to take place in November, but was postponed after the comedian began facing backlash for transphobic jokes in his Netflix special “The Closer.”
Among other things, he said he was “Team TERF,” which stands for trans-exclusionary radical feminist. He also made a joke about Caitlyn Jenner and remarks comparing the genitalia of transgender women to Beyond and Impossible meat.
The jokes embroiled Chappelle in controversy, and reports claimed that some students at Duke Ellington took issue with the comments. When Chappelle ended up visiting the school amid the scandal, Politico reported that one student told the comedian, “I’m 16 and I think you’re childish, you handled it like a child.”
Chappelle Defends Controversial Special
According to The Post, Chappelle said the criticism against him “sincerely” hurt, but added that “the Ellington Family is my family.” He claimed he did not want the theater being named after him to distract students.
“The idea that my name will be turned into an instrument of someone else’s perceived oppression is untenable to me,” he said according to Josh Rogin, a columnist for the outlet.
Rogin also tweeted that Chappelle took time out of the ceremony to slam the criticisms levied against him, accusing upset students of promoting someone else’s agenda.
“These kids didn’t understand that they were instruments of oppression,” he reportedly said.
“You cannot report on an artist’s work and remove artistic nuance,” Chappelle continued while denouncing the press coverage of his Netflix special.
According to David Frum, a staff writer for The Atlantic who attended the ceremony, Chappelle suggested he was open to potentially adding his name to the theater at a later date when the community is ready.
See what others are saying: (The Washington Post) (Variety) (The Atlantic)
Chris Evans Says People Upset With Same-Gender “Lightyear” Kiss Are “Idiots”
The kiss was previously removed from the film until a surge of backlash from Pixar employees prompted Disney to reinstate it.
Chris Evans Supports “Lightyear” Scene
“Lightyear” star Chris Evans is standing against people who have criticized the same-gender kiss scene in the upcoming Pixar film.
“The real truth is those people are idiots,” the actor told Reuters this week when discussing negative reactions to the scene’s inclusion.
“The American story, the human story is one of constant social awakening and growth and that’s what makes us good,” he continued.
Countries like Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, and more have banned the release of “Lightyear” over the kiss, which is between two women. Right-wing pundits in the U.S. have also slammed it, and user reviews for the picture on websites like IMDB have claimed that movie-going has “become an avenue for political propaganda.”
Evans argued those opinions are outdated.
“There’s always going to be people who are afraid and unaware and trying to hold on to what was before. But those people die off like dinosaurs,” he said. “I think the goal is to pay them no mind, march forward and embrace the growth that makes us human.”
“Lightyear” hits theaters on Friday starring Evans as the titular Buzz Lightyear. Evans, however, is not playing the action figure made famous in the “Toy Story” movies and is instead playing an animated human astronaut who inspired the toy.
Kiss Scene Almost Never Made it to Big Screen
According to outlets that have reviewed the film, the same-gender kiss is between Alisha Hawthorne, a character voiced by Uzo Aduba, and her wife.
Multiple reports have stated that Disney was always supportive of depicting a gay couple in the picture, but was more hesitant about showing an on-screen kiss between the two. The studio previously had the scene removed from the film until a swell of backlash prompted it to reinstate the kiss.
The decision came in March amid criticisms over Disney’s slow response to Florida’s controversial “Don’t Say Gay” bill. At the time, a group of Pixar employees wrote an open letter claiming that they have pushed for more inclusion in their films, but “nearly every moment of overtly gay affection is cut at Disney’s behest.”
Now that the scene made the final cut of “Lightyear,” it has been a large topic of conversation leading up to the film’s release. On Monday, Evans told Variety that the inclusion of the scene makes him “happy,” but he hopes one day, scenes like this will be considered standard.
“It’s tough to not be a little frustrated that it even has to be a topic of discussion,” he said. “That it is this kind of ‘news.’ The goal is that we can get to a point where it is the norm, and that this doesn’t have to be some uncharted waters, that eventually this is just the way it is.”