Media Matters Claims “Predatory” Ads on TikTok Promote Misleading Information About ADHD
The watchdog group argued these ads oversimplify the disorder, leading to potentially false self-diagnoses.
Media Matters Highlights ADHD Ads on Social Media
TikTok is running “predatory” ads promoting medical misinformation regarding Attention Deficit Hyperactivity Disorder (ADHD) to young users, according to a report published this week by Media Matters.
The watchdog group accused the advertisements of “capitalizing on the TikTok phenomenon of ADHD self-diagnosis, in which some creators oversimplify the disorder, leading viewers to try to decide themselves whether they have the disorder, sometimes incorrectly.”
“This can push users to inappropriately seek ADHD medication, which can have dangerous side effects if used improperly,” Media Matters continued.
Controversies regarding these kinds of ads were highlighted in a report from NBC News last month, which specifically called out online mental health platform Cerebral for running social media ads that linked ADHD to overeating.
One of the ads featured a woman surrounded by junk food alongside text claiming that obesity is “five times more prevalent” among adults with ADHD. It added that getting treatment could help people “stop overeating.”
That spot appeared on TikTok and Meta, but both platforms took it down after inquires from NBC and other news outlets.
“TikTok has strict policies to protect users from fake, fraudulent, misleading or harmful ads, and in this case, we removed two of Cerebral’s ads for violating our body image policies,” a spokesperson for TikTok told NBC.
Still, mental health experts have been concerned that other ads that still remain online present ADHD to young people in a misleading way.
After NBC reported that Cerebral took some spots down, Media Matters found similar ads from Cerebral and other companies regarding ADHD treatments and symptoms. The outlet argued that some of the content should be considered medical misinformation, which is against TikTok’s platform rules.
Media Matters pointed to one ad where Cerebral told women that common traits like being “spacey, forgetful, [or] chatty” are ADHD symptoms and could be a reason to seek out a diagnosis and treatment.
The Danger of Self-Diagnosing Mental Health Issues
The watchdog also cited another company called Done that implores people to self-diagnose themselves via a survey, even though that quick assessment cannot offer an official diagnosis and only tells people that it might be likely. The company does, however, encourage users to connect with one of their “licensed health practitioners” to get an official diagnosis and medication.
According to the Attention Deficit Disorder Association, the process of getting an ADHD diagnosis should not be quick.
“A full assessment and potential diagnosis of ADHD is not accomplished using an online test or during a quick doctor’s appointment,” the group said in an informational post on its website.“A thorough evaluation usually takes more than one visit, and must be done by a professional who is trained in ADHD*. Other conditions can sometimes resemble ADHD, so it is important to work with a professional who is able to rule out these other conditions and make the appropriate diagnosis.”
By promoting self-diagnosis, these ads play into a larger issue where Internet users convince themselves they have mental or physical health issues.
“It creates this horoscope type of effect,” Banner Health’s Dr. Adeola Adelayo said in a blog post on the healthcare company’s website. “People see enough of these videos, they start to relate to any number of the potential symptoms and even begin to present with some of the same symptoms.”
“While you might believe you have ADHD, it could actually be anxiety or something else,” Dr. Adelayo added. “It’s really important for people to connect with the right scientific information and professionals so they can get the right evidence-based treatments.”
TikTok has not publicly responded to Media Matters’ report.
See what others are saying: (Media Matters) (NBC News) (Insider)
Amazon to Pay Over $30 Million for Alexa and Ring Privacy Violations
Privacy violation charges stack up against the tech giant as the FTC partners up with the DOJ.
Amazon Pays Up
Amazon agreed to a $30 million settlement for each of these complaints over complaints alleging that its Alexa and Ring products violated customer privacy.
The Federal Trade Commission and Justice Department accused Amazon of retaining children’s geolocation data as well as the recordings of their conversations with Alexa. Additionally, the FTC brought another complaint against Amazon’s Ring for violating their customers’ privacy and failing to complement basic security measures.
In addition to the accusations of retaining data, the FTC also charges Amazon with deceiving their customers, saying requests from parents to delete their children’s recordings and other data went ignored despite repeated assurances that parents can delete the data at any time.
Amazon says this data was retained to train their Alexa algorithms to better understand children. But their reasoning does not change law. Their actions are still in violation of the federal Children’s Online Privacy Protection Act, known as COPPA.
“Amazon’s history of misleading parents, keeping children’s recordings indefinitely, and flouting parents’ deletion requests violated COPPA and sacrificed privacy for profits,” said Samuel Levine, the director of the FTC’s Bureau of Consumer Protection in the press release regarding the complaint. “COPPA does not allow companies to keep children’s data forever for any reason, and certainly not to train their algorithms.”
The Settlement’s Details
The proposed settlement that Amazon agreed to on Wednesday includes a $25 million civil penalty as well as requirements to both delete the data in question and never use voice recordings of adults or children in the development or creation of a product again.
However approval on this settlement is still needed from the federal courts.
Despite agreeing to the settlement, Amazon denies violating COPPA, saying they designed Amazon Kids for parents to have full control and to comply with the law.
In their complaint against Ring, the FTC accused the company of violating their customers’ privacy by allowing countless employees and hundreds of contractors access to the videos from Ring cameras.
Leading to situations like one in 2017, when a Ring employee watched thousands of videos belonging to dozens of female customers, including those in their bedrooms and bathrooms.
Additionally, the FTC says that Ring did not implement basic security protections for years which allowed hackers to take control of their customers’ accounts, cameras, and videos leading to 55,000 US Ring customers facing hacker attacks. In some cases, hackers could access Ring’s two-way functions to harass, insult, and threaten people – including children. The complaint alleges that Ring’s egregious privacy failings lasted for at least 4 years – between at least 2016 to 2020.
Amazon responded to the complaint saying that RIng had addressed the concerns before the FTC even began their inquiry.
The FTC proposed a settlement of $5.8 million in consumer refunds – as well as a demand for Ring to create a privacy and security program. The settlement also awaits federal court approval.
See what others are saying: (New York Times) (Axios) (CNBC)
Right-Wingers Are Turning Against Chick-fil-A
Some have accused the company of joining a woke “cult” after learning of its diversity, equity, and inclusion initiative.
Chick-fil-A Goes “Woke”
Conservatives are condemning Chick-fil-A after learning of the fast food chain’s commitments to diversity, equity, and inclusion.
Some have accused the brand of bowing “to the Woke mob.” Others have debated boycotting the chain.
It’s unclear when exactly Chick-fil-A began its DEI campaign, but according to LinkedIn, the current Vice President of DEI, Erick McReynolds, has been working in the department since 2020 before taking on his current role in 2021. It is also unclear why right-wingers on Twitter have just now discovered Chick-fil-A’s DEI website, but many spent a chunk of Tuesday morning lambasting the company for working to promote diversity.
Chick-fil-A’s DEI page is titled “Committed to being Better at Together.”
“Modeling care for others starts in the restaurant, and we are committed to ensuring mutual respect, understanding and dignity everywhere we do business,” McReynolds said in a statement on the website.
Chick-fil-A is no stranger to boycott campaigns, though those efforts usually come from the opposite side of the political aisle. The company, known for its strong Christian ties, has been criticized for donating to groups with anti-LGBTQ missions. As a result, many on the left have refused to eat there, while it has been a haven for those on the right.
Conservatives, however, have become increasingly outraged by DEI initiatives. Chick-fil-A’s website, which only vaguely outlines its DEI efforts, still seems to be enough for the right to change its tune about the brand.
“Even our beloved Chick-Fil-A has fallen to the DEI cult,” one person tweeted. “the same agenda that is turning our beloved military woke.”
“It’s becoming an epidemic that even Christian companies are being strong-armed to participate in,” the tweet continued.
Old Clip of Chairman Resurfaces
Some have also started resurfacing an old clip of Chick-fil-A Chairman Dan Cathy speaking on a panel about racism during the summer of 2020. During the discussion, he talked about repentance and said that if you ever see someone who needs their shoes shined, you should do it. He then walked over to a Black person on the panel, got on his knees, and shined their shoes.
“There’s a time in which we need to have, you know, some personal action here, and maybe we need to give them a hug, too,” Cathy said while shining the shoes.
“I bought about 1,500 of these and I gave them to all our Chick-fil-A operators and staff a number of years ago,” Cathy continued, in reference to his shoe-shining brush. “So, any expressions of a contrite heart, of a sense of humility, a sense of shame, a sense of embarrassment begat with an apologetic heart — I think that’s what our world needs to hear today.”
The clip caused a stir when the events first unfolded, and has prompted a new wave of anger now. Some are accusing Cathy of being “a woke, anti-American, anti-white BLM boot licker” who thinks all white people need to shamefully shine the shoes of Black people to apologize for racism, though that is not what he said.
These boycott calls are just the latest from conservatives who have been on a rampage against any company supporting any social cause they deem as “woke.” Earlier this year, the political right took a stand against Bud Light after it included a trans influencer in a sponsored Instagram post. Just last week, Target and Kohls faced boycotts over items in their Pride Month collections.
See what others are saying: (The Hill) (Rolling Stone) (AL)
Bioré Apologizes For Referencing School Shooting in Mental Health Ad Campaign
“Our tonality was completely inappropriate. We are so sorry,” the skincare brand said.
Video Faces Backlash
The skincare brand Bioré apologized this week for partnering with a school shooting survivor as part of its Mental Health Awareness Month campaign.
“We are committed to continuing our mental health mission, but we promise to do it in a better way,” the company said in an Instagram post on Sunday.
Last week, influencer and recent Michigan State University graduate Cecilee Max-Brown posted a video to TikTok sponsored by Bioré where she discussed the numerous challenges she had faced throughout the year. Among them was a school shooting on her college’s campus, which killed three people in February.
“Life has thrown countless obstacles at me this year, from the school shooting to having no idea what life is going to look like after college,” Max-Brown says in the video. “In honor of mental health awareness month, I’m partnering with Bioré skin care to strip away the stigma of anxiety.
“We want you to get it all out, not only what’s in your pores, but most importantly, what’s on your mind, too,” she continued.
In the 50-second video, Max-Brown went on to discuss more details about her mental health struggles, as well as how “seeing the effects of gun violence firsthand” has impacted her and led to “countless anxiety attacks.”
“I will never forget the feeling of terror that I had walking around campus for weeks in a place I considered home,” she said before closing the video by encouraging her followers to participate in Bioré’s mental health campaign.
The video ignited swift outrage from people who accused Bioré of using a school shooting to sell products. In its apology, the brand admitted the video was misguided.
In the past, Bioré said it has worked with influencers to discuss and reduce mental health stigmas, as the subject is a top priority for its consumers.
“This time, however, we did it the wrong way,” the company said. “We lacked sensitivity around an incredibly serious tragedy, and our tonality was completely inappropriate. We are so sorry.”
Max-Brown also apologized on TikTok, writing that the video was intended to spread awareness, not suggest a product fixed the struggles she has experienced as a result of the shooting.
“I did not mean to desensitize the traumatic event that took place as I know the effects that it has had on me and the Spartan community,” she wrote.
Max-Brown has since removed the initial sponsored video from her account.