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Virginia Gubernatorial Campaign Targets Taylor Swift Fans With Ads Involving Controversial Masters Sale

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Democratic candidate Terry McAuliffe began running ads on Instagram and Google on Tuesday that call out his opponent for financially backing the sale of Swift’s masters.


Terry McAullife Runs Ads Aimed at Swifties

Virginia’s Democratic gubernatorial candidate Terry McAuliffe launched a campaign effort on Tuesday aimed at energizing support from Taylor Swift fans. 

McAuliffe is running ads that call out his Republican opponent, Glenn Youngkin, for being involved in the controversial sale of Swift’s masters in 2019. Youngkin was the CEO of the Carlyle Group, which financially backed the transaction that resulted in music mogul Scooter Bruan owning Swift’s catalog via his company, Ithaca Holdings. 

According to a screenshot shared by The Verge, those ads use the hashtag #WeStandWithTaylor, which fans popularized at the time Swift’s catalog was sold in an effort to support the singer. 

“Did you know that Republican candidate for Governor, Glenn Youngkin, helped buy Taylor Swift’s masters out from under her when he was co-CEO of Carlyle Group?” one ad reads.

According to The Verge, the ad buy was worth five figures and will specifically target people in Virginia that enter Swift’s name in online searches, as well as people who engage with her content on Facebook and Instagram. 

Swift has spoken out against the sale numerous times, calling the loss of her masters her “worst-case scenario.” She also alleged that the sale happened behind her back and that she only learned the news when it was publicly announced. Braun has since sold the rights to her catalog in a whopping $300 million deal, but Swift fans still feel bad blood between him — and anyone who aided the transaction.

The Grammy Award-winner is now in the process of re-recording the six albums she lost the rights to. 

Responses to the Campaign Effort

The race between McAuliffe and Youngkin remains right and no candidate is out of the woods just yet. According to FiveThirtyEight, the two have mostly polled within three points of each other since September, with the Democrat taking a slight lead. A representative from Youngkin’s campaign released a statement slamming McAuliffe for using Swift’s catalog to smear his opponent’s reputation.

“Terry McAuliffe has reached the stage of desperation in his campaign where he’s rolling out the most baseless attacks to see what sticks,” the spokesperson said. “It’s a pathetic fall that could only be achieved by a 43-year political hack.”

Democrats, however, are leaning into the strategy. The Democratic Governors Association previously tweeted about the ordeal, calling the sale a “malicious deal financed by #VAGov candidate Glenn Youngkin’s Carlyle group.” On Tuesday, the group joked that “Glenn was trouble when he walked in.”

Manuel Bonder, a spokesperson for the Virginia Democratic Party, gave a statement to Billboard using the transaction to imply that Youngkin had selfish priorities. 

“No matter the industry, Youngkin has shown he would rip off anyone for a profit,” Bonder said. “What happened here is a continuation of Glenn Youngkin’s abhorrent track record of shipping jobs overseas, raising rents on seniors, and harming working families across our country. When it comes to Taylor Swift’s music: what did Glenn know and when did he know it? Virginians deserve answers.”

Will The Movement Gain Traction Among Swift’s Fans?

While each campaign has been talking about the effort since it began, the movement is gaining slower traction among Swift’s fanbase. On Twitter, much of the conversation is dominated by people who already had an interest in politics and the Virginia gubernatorial race, including politically active Swift fans. Still, some fan accounts have shared articles alerting their fellow Swifties and encouraging them to vote. There are also a handful of TikToks devoted to the race. 

It’s not impossible to think that the strategy could eventually yield a more dramatic effect, though. Swift herself has influenced elections before. In 2018, when she posted on Instagram to endorse Tennessee Democrats and encourage her fans to vote, a surge in voter registration followed. 

According to The Washington Post, 169,000 new people registered to vote on Vote.org in the 48 hours following her post. Over half of those registrations came from people 18-29 years old.

See what others are saying: (The Verge) (Billboard) (Axios)

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Ruby Rose Details Abusive and Unsafe Work Conditions on Set of “Batwoman” Series

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Rose said she and other crew members were seriously injured while filming, but executives insisted that production continue.


Ruby Rose Details Injuries During “Batwoman” Production

Actor Ruby Rose alleged in Instagram Story posts Wednesday that she and other crew members on the set of CW’s “Batwoman” series were seriously injured and subjected to abusive treatment during production.

Rose, who uses she/they pronouns, exited the series in 2020 but did not give explicit details as to why at the time. Now, they are accusing showrunner Caroline Dries, producers Sarah Schechter and Greg Berlanti, and former WBTV executive Peter Roth of fostering a toxic and dangerous work environment.

The original star of “Batwoman” tagged Dries, Schechter, and Berlanti in her Story posts, writing “enough is enough.”

“I’m going to tell the whole world what really happened on that set,” Rose continued. “I will come for you so what happened to me never happens to another person again. And so I can finally take back my life and the truth. Shame on you.”

Rose shared a video of a doctor detailing rib injuries she received on set. She claimed she had enough footage to make an hour-long documentary about these injuries, which allegedly also included a “broken neck,” a “rib split in two” and a “tumor.” In a later post, Rose wrote that in another instance she “got cut in the face so close to my eye in a stunt I could have been blind.”

Rose also shared footage of a surgery they underwent, claiming they had to return to set just 10 days after the operation otherwise “the whole crew and cast would be fired.”

Rose Claims Executives Fostered Dangerous Workplace

“Please to my dear, dear fans stop asking if I will return to that awful show,” Rose continued. “I wouldn’t return for any amount of money nor if a gun were to my head…NOR DID I QUIT. They ruined Kate Kane and they destroyed batwoman, not me.”

Rose added that they were not the only one who sustained traumatic injuries during filming. Rose claimed that the series “lost two stunt doubles” and that one crew member received severe third-degree burns all over his body while the cast and crew watched.

“We were given no therapy after witnessing his skin fall off his face,” Rose wrote. 

Rose even wrote that a woman “was left quadriplegic” during an accident but executives tried “to blame it on her being on her phone.”

“She’s a PA, they work via phones,” Rose continued. “Her accident occurred because our show refused to shut down when everyone else did because of Covid.”

Rose’s allegations regarding mishandling the COVID-19 pandemic continued from there. She wrote that Dries only visited the show’s set four times a year, but still insisted that production continue as COVID posed a threat. Rose said “Batwoman” continued running while other sets, including those of CW productions, were shutting down. 

“[Dries] has no heart and wanted us to finish the season throughout the pandemic and I told her it was a bad idea,” Rose wrote. “I told her everyone was too distracted, constantly checking Covid updates checking on friends.”

Rose claims that when production did finally halt, it was not because a production assistant had been severely injured but because “the government pulled it.”

Separately, Rose accused Roth of having young women steam the crotch area of his pants while he was wearing them. She also alleged that Roth sent a private investigator after her and that Dries encouraged her to comply with him. 

Rose admitted that they “fought people” on set, but claimed they only did so to advocate for safety. Rose said they never raised their voice, unlike fellow actor Dougray Scott, who they accused of going on abusive tirades.  

“Dougray hurt a female stunt double,” Rose claimed. “He yelled like a little bitch at women and was a nightmare. He left when he wanted and arrived when he wanted he abused women and in turn as a lead of a show I sent an email out asking for a no yelling policy, they declined.”

WBTV responded to the allegations Wednesday. The network gave a statement to Deadline accusing Rose of sharing a “revisionist history” that implicates “producers, the cast and crew, the network, and the Studio.”

“The truth is that Warner Bros. Television had decided not to exercise its option to engage Ruby for season two of Batwoman based on multiple complaints about workplace behavior that were extensively reviewed and handled privately out of respect for all concerned,” the statement continued.

See what others are saying: (Rolling Stone) (The Wrap) (Screen Rant)

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Netflix Reinstates Employee Who Crashed Director-Level Meeting After Criticizing Dave Chapelle

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Terra Field had publicly accused Chappelle of making transphobic remarks in his new stand-up special “The Closer” just days before she was suspended.


Netflix Reinstates Terra Field

Netflix reinstated a transgender employee who was critical of Dave Chappelle’s new stand-up special after suspending her for attending a director-level meeting without an invitation. 

Terra Field tweeted on Tuesday that she was reinstated once the company determined “there was no ill-intent in” her decision to attend the meeting.

“I’m going to take a few days off to decompress and try to figure out where I’m at,” she added. “At the very least, I feel vindicated.”

Field also shared an email Netflix sent her regarding her suspension being lifted. 

“Our investigation did not find that you joined the QBR meeting with any ill intent and that you genuinely didn’t think there was anything wrong with seeking access to this meeting,” the email said. “Additionally, when a Director shared the link it further supported that this was a meeting you could attend.”

Field’s suspension came just days after she tweeted a viral thread criticizing Chappelle’s latest program on Netflix, “The Closer.” She was one of many activists who claimed Chappelle’s set was transphobic and encouraged Netflix to take action. Field wrote that his comments attacked “the very validity of transness.” Netflix insisted those tweets had nothing to do with her suspension. 

Field reportedly attended the director-level meeting with two other employees who were also suspended. A spokesperson for Netflix told Deadline that those two staffers have likewise been reinstated and the company “will be distributing broader guidance about meetings and clarifying which are for which people.”

Netflix’s Response to Dave Chappelle Controversy

Netflix, for its part, has defended Chappelle and rejected calls to remove “The Closer” from the streaming service.

“It never feels good when people are hurting, especially our colleagues,” Netflix co-CEO Ted Srandos wrote in an internal memo. “You should also be aware that some talent may join third parties in asking us to remove the show in the coming days, which we are not going to do.”

“We don’t allow titles on Netflix that are designed to incite hate or violence, and we don’t believe The Closer crosses that line,” he added. “I recognize, however, that distinguishing between commentary and harm is hard, especially with stand-up comedy which exists to push boundaries. Some people find the art of stand-up to be mean spirited but our members enjoy it, and it’s an important part of our content offering.”

Among other things, Chappelle took time in his special to defend author J.K. Rowling, who previously faced backlash over a series of transphobic remarks she made. Chappelle said he agreed with Rowling.

“I’m team TERF,” he added. “I agree. I agree, man. Gender is a fact.”

Chappelle went on to make jokes about Caitlyn Jenner before comparing the genitalia of transgender women to Beyond and Impossible meat.

Many employees at Netflix are still frustrated with the way the platform has handled the controversy surrounding “The Closer.” According to The Verge, a trans employee resource group is planning a walkout on Oct. 20.

“Trans Lives Matter. Trans Rights Matter,” the group said in a memo. “And as an organization, Netflix has continually failed to show deep care in our mission to Entertain the World by repeatedly releasing content that harms the Trans community and continually failing to create content that represents and uplifts Trans content. We can and must do better!”

See what others are saying: (The Verge) (Deadline) (The New York Times)

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Lil Nas X and Bella Poarch May Have Abandoned Plans To Participate In TikTok NFT Program

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Lil Nas X’s TikTok NFT was scheduled to debut a week ago and is still not available to the public.


Creators Allegedly Leave TikTok’s NFT Program

Musicians Lil Nas X and Bella Poarch may have quietly exited TikTok’s new NFT collection, according to a report from Rolling Stone.

TikTok first announced the line, which is called “TikTok Top Moments,” at the end of September. It involves a series of creator-led NFTs, or non-fungible tokens, which are unique and tradeable digital assets. TikTok’s NFTs can be purchased with the cryptocurrency Ethereum. According to a press release, the money will “largely go directly to the creators and NFT artists involved.”

TikTok said that creators like Poarch, Lil Nas X, Grimes, Curtis Roach, Brittany Broski, and more would be participating in the program. The company called NFTs an “empowerment tool” that will allow these creators to “be recognized and rewarded for their content.” It planned to debut the collection on Oct. 6 with Lil Nas X’s NFT, but that token has still not been made available. A source told Rolling Stone that it may never be released. 

NFT Rollout Described as “A Mess”

The outlet also reported that Poarch is “actively contemplating pulling out of the program due to worries about its execution.” According to Rolling Stone, three sources familiar with the rollout of the program have described it as “a challenge,” “a mess,” and “a complete joke.”

Those sources claimed that in order to secure Poarch’s initial participation, TikTok offered her marketing support worth potentially $4 million for her next release. The company also allegedly promised to use one of her songs in an end-of-year campaign. A spokesperson for TikTok, however, described these claims as “not accurate.”

Neither Poarch nor Lil Nas X has commented on their participation yet. Meanwhile, TikTok declined to answer Rolling Stone’s questions about the status of their NFTs. 

Some of TikTok’s announced NFTs have gone public, though. Throughout Tuesday, Roach’s “Bored in the House” video was up for auction on the platform Immutable. 

NFTs took the internet by storm in early 2021, but their popularity peaked in May and declined throughout the summer. Celebrities, tech moguls, and everyday people featured in viral memes have hopped on the trend and made millions doing so. 

According to Rolling Stone, TikTok has valued some of its own NFTs at $1 million. Now, it’s unclear if those tokens will ever hit the market.

See what others are saying: (Rolling Stone) (Dexerto)

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