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Victoria’s Secret Drops Signature “Angels” for a More Inclusive Rebrand

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Stars like Megan Rapinoe and Priyanka Chopra will be the new faces of the company as it begins a major rebranding effort.


Victoria’s Secret Ditches Angels

Lingerie brand Victoria’s Secret announced Wednesday that it is phasing out its signature “Angels” for a more inclusive campaign that will feature “accomplished women who share a common passion to drive positive change.”

The initiative is called Victoria’s Secret Collective. In a statement, the company introduced a slew of new partners, including soccer star and gender-equity activist Megan Rapinoe, actress and entrepreneur Priyanka Chopra, body positivity advocate and model Paloma Elsesser, photographer and GirlGaze founder Amanda de Cadenet, and many others. In addition to appearing in advertising for the company, they will also advise the brand on its messaging. 

This rebrand marks a stark change for Victoria’s Secret, whose tall and thin Angels have become the hallmark of their business.

Victoria’s Secret Angels Catered to Male Gaze

Since the ‘90s, some of the world’s most iconic models — including Gisele Bündchen, Tyra Banks, Adriana Lima, and Gigi Hadid — have dawned the famous wings. In doing so, they also set impossible female beauty standards that catered almost exclusively to the male gaze. 

The company has faced no shortage of criticism for using its models to promote what is ultimately a dangerous and unrealistic fantasy. It has had to change its slogan from “The Perfect Body” to “A Body for Every Body.” It also canceled the Victoria’s Secret Fashion Show in 2019. Still, “sexy” was the goal of the brand, and even though the products are for women, many argued that it used a man’s definition of the concept. 

“When the world was changing, we were too slow to respond,” Martin Waters, the company’s new chief executive, told The New York Times. “We needed to stop being about what men want and to be about what women want.”

Waters told The Times he has long known that Victoria’s Secret was overdue for a shift, but the company has just now gained the control to do so. Now, he says he does not see the old approach, or the Angels in particular, “as being culturally relevant.”

Rapinoe told The Times that Victoria’s Secret’s old messaging was “patriarchal” and “sexist.” She also said that it was trying to achieve sexiness “through a male lens and through what men desired.” 

“And it was very much marketed toward younger women,” she continued, saying this was “really harmful.”

Victoria’s Secret has found itself wrapped in a handful of controversies over the past several years. In 2019, it was revealed that its former chief executive Les Wexner was closely tied to Jeffrey Epstein. In 2020, a report uncovered that men at the top of the company built its culture upon misogyny and harassment. 

The store’s sales have also been falling. According to The Times, the company’s share of the women’s underwear market in the country dropped from 32% to 21% in 2015. 

Company Will Have New Focus On Real Women

Now, more women will be in charge of the company and its major effort to rebrand. The brand’s new chief marketing officer, Martha Pease, released a statement saying its new goal is to develop deeper relationships with the women it caters to. 

“We’re bringing new dimensions to our brand experience,” Pease said. “In marrying our new partners’ energy, creativity and perspectives with our network and scale, we can transform how we connect with and show up for women.”

On top of replacing Angels with outspoken and accomplished women of all sizes and backgrounds, other changes include expanding mannequins to a variety of sizes, replacing the Angels imagery that currently appears in every corner of the store, and expanding products in areas like sportswear. 

The company will also focus more on depicting and servicing real womanhood. Up until this year, the store had never celebrated Mother’s Day, as it did not mesh with the “sexy” brand image. Last month, for the first time, the company celebrated the holiday and featured a pregnant model in its campaign. The store will also soon begin selling nursing bras.

Rapinoe told The Times that while she was initially shocked the brand wanted to work with her, she was convinced to do it because the company was committed to owning up to its past errors and changing its narrative, and she liked that she could be a part of creating that change. 

Elsesser was likewise excited to use her voice to shape the company’s messaging and reach a large audience. 

“With platforms like VS, where you enter the living rooms of all people, that’s where you make radical change,” she told The Times. Her goal is to use her role to push the company to expand its sizing

See what others are saying: (New York Times) (Insider) (People)

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Fire at Home Reportedly Owned by Beyoncé and Jay-Z Under Arson Investigation

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Officials said there were no injuries or evacuations during the fire, which was put out in around two hours.


Fire Breaks Out at Famed Couple’s Reported Residence

A Wednesday fire at a historic home in New Orleans, Louisiana believed to be owned by music titans Beyoncé and Jay-Z is being investigated as a possible arson. 

On Thursday, a New Orleans Police Department spokesperson confirmed to multiple outlets that it had received a tip about a suspicious person in the area. Further details about the suspicious person and the cause of the fire have not been revealed.

Neighbors told local media that there is an unlocked gate on the property that outsiders sometimes use to gain entry.

Officials told The New York Post that it took 22 firefighters over two hours to extinguish the blaze, with no reported injuries or evacuations. The extent of the damage currently remains unclear, but a spokesperson told The Post that given the age of the residence, the situation could have been far more severe. 

“If [the firefighters] didn’t get there when they did, it could have been much worse,” the spokesperson said. “It’s a historic home.”

About the Home

The building was first built in the Garden District neighborhood of the city in the 1920s as a church. It was later used as a ballet school and then became a high-end residence in 2000. Realtor.com says it is currently valued at $3 million.

The home was purchased in 2015 by Sugarcane Parkin LLC. According to The Washington Post, this company has the same registered address as other entities owned by Beyoncé. Sugarcane Parkin is also allegedly managed by Beyoncé’s mother, Celestine Lawson, better known as Tina Knowles.

Representatives for the “Lemonade” singer and her husband have not issued any public statements about the incident, nor have they confirmed that the home is owned by the couple. 

In March of this year, storage units in Los Angeles belonging to Beyonce were burglarized. According to TMZ, over a million dollars of goods were stolen, including expensive dresses and handbags.

See what others are saying: (The Washington Post) (The New York Post) (NOLA)

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Cleveland’s Baseball Team Changes Name From Indians to Guardians

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The move marks the team’s first name change since 1915, and it comes after decades of criticism from Native Americans. 


Name Change Announced

Cleveland’s Major League Baseball team said Friday that it will change its name after the 2021 season from the Indians to the Guardians.

The team announced the name change with a just over two-minute video narrated by actor Tom Hanks.

“You see, there’s always been a Cleveland — that’s the best part of our name,” Hanks says in the clip. “And now it’s time to unite as one family, one community, to build the next era for this team and this city.”

This marks the team’s first name change since 1915, and it comes after decades of criticism from Native Americans. 

Despite long-running calls to change racist and offensive team names — including the Washington Redskins — such campaigns did not gain significant momentum until the nationwide racial reckoning that followed the murder of George Floyd.

Why Guardians?

Officials behind the Cleveland team first pledged to change the name last year and previously removed the “Chief Wahoo” logo, a caricature of a Native American character, from its uniforms following the 2018 season.

It toyed with several options before ultimately landing on Guardians, which draws from Cleveland’s architectural history. 

“We are excited to usher in the next era of the deep history of baseball in Cleveland,” team owner and chairman Paul Dolan said in a news release. 

“Cleveland has and always will be the most important part of our identity. Therefore, we wanted a name that strongly represents the pride, resiliency and loyalty of Clevelanders.”

“‘Guardians’ reflects those attributes that define us while drawing on the iconic Guardians of Traffic just outside the ballpark on the Hope Memorial Bridge. It brings to life the pride Clevelanders take in our city and the way we fight together for all who choose to be part of the Cleveland baseball family. While ‘Indians’ will always be a part of our history, our new name will help unify our fans and city as we are all Cleveland Guardians.”

Guardians will be the fifth name in franchise history, joining Blues (1901), Bronchos (1902), Naps (1903-14), and Indians (1915-2021).

See what others are saying:(ESPN)(Axios) (Cleveland)

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Sports Illustrated Swimsuit Editor Slams Megyn Kelly for “Bullying” Naomi Osaka

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Editor M.J. Day said Kelly’s attacks against Osaka are “part of the problem” when it comes to mental health discussions.


Megyn Kelly and Naomi Osaka’s Heated Twitter Exchange

The editor of the Sports Illustrated Swimsuit issue slammed former TV news anchor Megyn Kelly Tuesday for mocking cover model and tennis star Naomi Osaka.

“It’s such bullying and it’s so unnecessary,” editor M.J. Day told People Magazine’s Every Day” podcast. “And [Osaka] did nothing wrong.” 

Osaka made history Monday by becoming the first Haitian and Japanese woman on the cover of the iconic issue. The athlete has been making headlines over the last few months for speaking openly and vulnerably about her mental health. In the spring, she said she was not going to participate in French Open press events because of the toll it takes on her as an introvert who has struggled with depression. She later withdrew from the tournament after that choice sparked backlash and likewise opted out of Wimbledon to take some “personal” time. 

Some — conservative pundits, in particular — slammed Osaka for stepping back from these roles because of her mental health, but still opting to work on other projects, including the release of a Barbie doll, a Netflix docuseries, and a handful of magazine covers. Kelly joined that bandwagon, noting that Osaka has been featured in the likes of Vogue and TIME.

“Seeing as you’re a journalist I would’ve assumed you would take the time to research what the lead times are for magazines, if you did that you would’ve found out I shot all of my covers last year,” Osaka tweeted in response, though she later deleted the post.

“Instead your first reaction is to hop on here and spew negativity, do better Megan.”

M.J. Day Says Kelly is “Part of the Problem” With Mental Health Conversations

Kelly later tweeted that Osaka blocked her on Twitter, lashing out at the tennis champion for that decision as well.

People online have been largely defending Osaka and criticizing Kelly. Many argue that it is unfair for Kelly to attack a young woman who has been vocal about dealing with mental health issues; though it’s a practice the former Fox and NBC host has made a recent habit of, likewise attacking Meghan Markle and her husband Prince Harry.

Day said that remarks like Kelly’s are the reason it is so hard for people to have open and honest conversations about mental health.

“I’m like, ‘You know what, you’re journalists,’” Day added. “How about you do your job and you fact check instead of jumping all over this woman for attention, for ratings, for whatever it is that they’re doing? Which is, by the way, part of the problem. It’s part of the reason why mental health is such an issue.” 

“How about we do our due diligence and make sure we know what the reality of a situation is before we come for people,” Day continued. “It broke my heart to see someone who is really living her life for the betterment of others while also trying to pursue her own passion.”

“Let her live. Let her make decisions for herself that protect her own wellbeing. It’s at no cost to anyone.”

See what others are saying: (People) (Huff Post) (The Hill)

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