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Victoria’s Secret Drops Signature “Angels” for a More Inclusive Rebrand

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Stars like Megan Rapinoe and Priyanka Chopra will be the new faces of the company as it begins a major rebranding effort.


Victoria’s Secret Ditches Angels

Lingerie brand Victoria’s Secret announced Wednesday that it is phasing out its signature “Angels” for a more inclusive campaign that will feature “accomplished women who share a common passion to drive positive change.”

The initiative is called Victoria’s Secret Collective. In a statement, the company introduced a slew of new partners, including soccer star and gender-equity activist Megan Rapinoe, actress and entrepreneur Priyanka Chopra, body positivity advocate and model Paloma Elsesser, photographer and GirlGaze founder Amanda de Cadenet, and many others. In addition to appearing in advertising for the company, they will also advise the brand on its messaging. 

This rebrand marks a stark change for Victoria’s Secret, whose tall and thin Angels have become the hallmark of their business.

Victoria’s Secret Angels Catered to Male Gaze

Since the ‘90s, some of the world’s most iconic models — including Gisele Bündchen, Tyra Banks, Adriana Lima, and Gigi Hadid — have dawned the famous wings. In doing so, they also set impossible female beauty standards that catered almost exclusively to the male gaze. 

The company has faced no shortage of criticism for using its models to promote what is ultimately a dangerous and unrealistic fantasy. It has had to change its slogan from “The Perfect Body” to “A Body for Every Body.” It also canceled the Victoria’s Secret Fashion Show in 2019. Still, “sexy” was the goal of the brand, and even though the products are for women, many argued that it used a man’s definition of the concept. 

“When the world was changing, we were too slow to respond,” Martin Waters, the company’s new chief executive, told The New York Times. “We needed to stop being about what men want and to be about what women want.”

Waters told The Times he has long known that Victoria’s Secret was overdue for a shift, but the company has just now gained the control to do so. Now, he says he does not see the old approach, or the Angels in particular, “as being culturally relevant.”

Rapinoe told The Times that Victoria’s Secret’s old messaging was “patriarchal” and “sexist.” She also said that it was trying to achieve sexiness “through a male lens and through what men desired.” 

“And it was very much marketed toward younger women,” she continued, saying this was “really harmful.”

Victoria’s Secret has found itself wrapped in a handful of controversies over the past several years. In 2019, it was revealed that its former chief executive Les Wexner was closely tied to Jeffrey Epstein. In 2020, a report uncovered that men at the top of the company built its culture upon misogyny and harassment. 

The store’s sales have also been falling. According to The Times, the company’s share of the women’s underwear market in the country dropped from 32% to 21% in 2015. 

Company Will Have New Focus On Real Women

Now, more women will be in charge of the company and its major effort to rebrand. The brand’s new chief marketing officer, Martha Pease, released a statement saying its new goal is to develop deeper relationships with the women it caters to. 

“We’re bringing new dimensions to our brand experience,” Pease said. “In marrying our new partners’ energy, creativity and perspectives with our network and scale, we can transform how we connect with and show up for women.”

On top of replacing Angels with outspoken and accomplished women of all sizes and backgrounds, other changes include expanding mannequins to a variety of sizes, replacing the Angels imagery that currently appears in every corner of the store, and expanding products in areas like sportswear. 

The company will also focus more on depicting and servicing real womanhood. Up until this year, the store had never celebrated Mother’s Day, as it did not mesh with the “sexy” brand image. Last month, for the first time, the company celebrated the holiday and featured a pregnant model in its campaign. The store will also soon begin selling nursing bras.

Rapinoe told The Times that while she was initially shocked the brand wanted to work with her, she was convinced to do it because the company was committed to owning up to its past errors and changing its narrative, and she liked that she could be a part of creating that change. 

Elsesser was likewise excited to use her voice to shape the company’s messaging and reach a large audience. 

“With platforms like VS, where you enter the living rooms of all people, that’s where you make radical change,” she told The Times. Her goal is to use her role to push the company to expand its sizing

See what others are saying: (New York Times) (Insider) (People)

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Twitch Faces Backlash After Booking Megan Thee Stallion At TwitchCon Amid Creator Pay Cuts

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The cut in revenue share has ignited severe backlash on Twitch, where users argue pay for creators should be increased, not slashed. 


Revenue Share Shake Up

Twitch users are criticizing the company for hiring artist Megan Thee Stallion to perform at TwitchCon just one week after announcing cutbacks to top creator pay.

Last week, the video and streaming platform said that starting in June of next year, some creators will receive less revenue from their subscriptions. While the standard split for subscription revenue is 50/50, some major streamers previously received a more favorable 70/30 share in premium agreement terms. 

Many creators have long argued that everyone should get that 70/30 share, but Twitch took a step in the opposite direction. In the future, streamers with premium terms will only get the 70/30 slice for their first $100,000 from subscription revenue. After that, they will get bumped down to the regular 50/50 cut. 

The company argued the move was necessary as the premium terms previously lacked transparency and consistency, insisting it tried to modify the policy in a way that impacted the least amount of creators. According to Twitch’s statement, 90% of streamers on standard agreements will not even be impacted by the change.

Still, this move outraged Twitch users who were furious the company was not investing more in the creators that bring so many viewers to its platform. Those frustrations were exacerbated on Wednesday when the company announced Megan Thee Stallion would make an appearance at TwitchCon, a weekend-long event set to take place in San Diego in early October. 

Backlash Continues to Mount

While no details of Megan Thee Stallion’s agreement to perform have been disclosed, one can assume she charges a pretty penny to book at an event of this nature. Critics argued that if Twitch is willing to spend money on her, it should be willing to spend it on its own streamers. 

“So Twitch can’t afford to pay their creators 70/30, can’t fix their media player that crashes after each ad, can’t enforce their policies so people aren’t doing inappropriate things on stream, but they can afford paying celebrities to promote their streaming site?” one person wrote. 

“It’s weird that a company that just announced a bunch of budget cuts due to infrastructure costs goes out and grabs an A-list musician instead of promoting their own musicians that run on their platform,” another person claimed.

“Instead of giving your creators a cut they deserve when they do so much work, this is what you do…?” one user asked. “Maybe give your creators a better deal instead of wasting their hard earned money on things we don’t even want.”

Twitch has not responded to the outrage, but Megan Thee Stallion was not the only music act the Amazon-owned service booked for the event. Kim Petras and Meet Me at the Altar will also take the stage at TwitchCon. 

The backlash comes as concerns have been mounting against Twitch for a plethora of reasons including creator pay, gambling streams, and more. 

In recent months, some of the platform’s biggest names have left Twitch in favor of rival services like YouTube Gaming. 

See what others are saying: (Dexerto) (The Verge) (Metro)

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“Dahmer” Series Breaks Netflix Records Amid Backlash For Exploiting Victims’ Stories

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Family members of some of the murderer’s victims say the program is “retraumatizing.”


“Dahmer” Lands Successful Week on Netflix

While criticisms mount against “Dahmer – Monster: The Jeffrey Dahmer Story,” the true crime series broke Netflix’s record as the most-watched first week for a series debut.

According to data provided by the streaming giant, the Evan Peters-led show was watched for over 196 million hours between its release on Sept. 21 and Sept. 25.

“Dahmer” is the newest of several pieces of fiction and media based on the famous serial killer. Created by Ryan Murphy and Ian Brennan, the series quickly generated a lot of attention online, primarily from those concerned the show is exploiting a gruesome true story. 

Critics have echoed those fears, giving the show a mixed 50% rating on Rotten Tomatoes. The “Critic’s Consensus” blurb on the site states that while the show is “seemingly self-aware of the peril in glorifying Jeffrey Dahmer” the story still “tilts this horror story into the realm of queasy exploitation.”

Victims’ Families Speak Out

The family of Errol Lindsey, one of Dahmer’s victims, has also spoken out against the series. In a viral tweet, Lindsey’s cousin Eric Perry said his family is “pissed about the show.”

“It’s retraumatizing over and over again, and for what?” he wrote. “How many movies/shows/documentaries do we need?”

In much of the promotion for the series, Netflix claimed it would be told from the perspective of the victims. Perry slammed that narrative, noting that his family was never even contacted by the streamer about the project.

“So when they say they’re doing this ‘with respect to the victims’ or ‘honoring the dignity of the families’, no one contacts them,” he wrote. “My cousins wake up every few months at this point with a bunch of calls and messages and they know there’s another Dahmer show. It’s cruel.”

Lindsey’s sister, Rita Isbell, echoed that claim in an essay she wrote for Insider, noting that Netflix did not notify her of the show, or ask her any questions about her brother. 

She said that watching the show “felt like reliving it all over again.”

“It brought back all the emotions I was feeling back then,” she wrote. 

“It’s sad that they’re just making money off of this tragedy. That’s just greed,” she continued. 

Obsession With Dahmer

Controversy has also grown from some of the responses to the series, as many viewers have posted fan edits of the show that romanticize Dahmer. Some pair clips of Peters’ Dahmer with his victims to love songs or pop ballads, leaving a bad taste in the mouths of those who do not understand why someone would make content glorifying the killer. 

Others have responded to the show by calling Dahmer “hot” or posting thirst tweets about his mug shot. This has resulted in a backlash of its own. 

“Jeffrey Dahmer molested and murdered people, mostly black men and boys,” one person wrote. “So to see people making edits and thirst traps of him is a little off putting.”

“if I see anyone tweeting thirst tweets about Jeffrey Dahmer I’m immediately unfollowing,” another person said. “That’s so fuckin nasty.”

Concerns that this kind of media results in more people admiring Dahmer are also mounting in Milwaukee, where many of his crimes took place. According to TMZ, the city is considering creating something to honor the victims, but officials fear a physical memorial would turn into a “mecca” for Dahmer’s fans. 

See what others are saying: (Insider) (IndieWire) (Vox)

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YouTube Removes Age Restriction From Nicki Minaj Video After Singer Calls Company a “Bogus Platform”

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Even though her video can now be viewed by all YouTuber users, Minaj made it clear she was upset that the age-gate tanked its view count in the first 24 hours.


Nicki Minaj Vs. YouTube

Nicki Minaj called out YouTube on Monday after the platform age-restricted her new music video for “Likkle Miss Remix” featuring Skeng. 

By age-restricting a video, YouTube blocks users who are under 18 or not logged into a Google account from viewing the content. 

Minaj’s video features close-up shots of people in skimpy outfits twerking, but several videos on YouTube with similar imagery have not been gated. Cardi B and Megan Thee Stallion’s “WAP” video is available for everyone, as is Minaj’s own “Anaconda” video. 

In a since-deleted Instagram post, Minaj accused YouTube of being inconsistent and playing favorites. 

“They restricted my fucking video but have things a million fucking times worse on their BOGUS FKNG PLATFORM,” she wrote in a post that included a screenshot of YouTube’s age-restriction notice. “This is what they do to keep you from winning while doing ads for another ppl and posting fake fkng stats. Because the same ppl who run YouTube are in bed with a certain record label and mngmnt company.”

Minaj further alleged that YouTube’s actions were done to prevent her from getting a significant number of views in the video’s first 24 hours, which is often the most crucial timeframe for a video’s success. She continued to assert that the Google-owned company has a bias toward certain music labels.

YouTube Walks Back Restriction

“How long have yall been playing the numbers game to lie & pretend ppl r doing ‘good’ when they r not?!?!!” Minaj continued in another post. “How much ad space did these duds purchase to be promoted on my channel in the last 5 years?!??!!!!”

Later on Monday, YouTube removed the restriction from Minaj’s video, per Variety. The company said the content in it did not violate its rules and guidelines. 

While Minaj ended up deleting her Instagram posts calling YouTube out, she made it clear she was still frustrated by the debacle. 

“FUCK THEM DUDS,” she tweeted. “THEY CANT GIVE US BACK OUR FIRST 24 HOURS CAN THEY?!?!!!”

As of Monday afternoon, her video had been viewed over one million times.

See what others are saying: (Variety) (The Independent) (Billboard)

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