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Coca-Cola Lost $4 Billion in Market Value After Cristiano Ronaldo Hid Two Bottles During a Press Conference

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After the snub by Ronaldo, another soccer player hid a bottle of Heineken during a separate press conference Wednesday


Ronaldo Pushes Away Coke Bottles

Coca-Cola’s market value fell by $4 billion after famed soccer player Cristiano Ronaldo moved two bottles of the soda off-camera during a press conference Monday.

The incident happened just before his team’s match against Hungary at the 2020 UEFA European Football Championship. After hiding the Coke bottles, Ronaldo held up an unlabeled water bottle and said “Agua,” which is Portuguese for water. 

The whole moment was likely very awkward for Coke as a company considering that it’s sponsoring the tournament; however, the situation was made tangibly worse for Coke when investors reacted by selling-off stock. That move caused its market value to fall from $242 billion to $238 billion.

Alongside that $4 billion loss, its individual share value fell 1.6%, which isn’t huge but is somewhat more notable given the fact that it was seemingly caused by one person in one moment. Ronaldo doesn’t exactly have the same level of stock market influence as that of Elon Musk on the cryptocurrency markets, and on top of that, minus several blips over the last 40 years, Coke’s stock has continued to climb overall. 

Still, it’s not a great look to have one of the world’s top athletes at a major sports tournament criticizing your sugary drink. That’s likely why a Coke spokesperson later said, “Everyone is entitled to their drink preferences” and everyone has different “tastes and needs.”

“Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences,” the spokesperson added. 

In the long run, this isn’t the end of Coke by any means. As Yahoo Finance noted, “It’s unlikely Coke’s stock will stay in the penalty box for too long as the business begins to partake in the global economic recovery.”

Ronaldo’s Healthy Diet

Ronaldo is known for basically being a machine in human form. He reportedly eats up to six very-calculated and clean meals a day and will also nap up to five times a day.

In the past, Ronaldo has indicated that he avoids alcohol and carbonated drinks in order to stay in shape. Earlier this year, he even directly spoke out against Coca-Cola when talking about his 10-year-old son.

“I’m hard with him sometimes because he drinks Coca-Cola and Fanta sometimes and no… And no, I’m pissed with him. And [I fight] with him when he eats chips and fries and everything. You know, I don’t like it.”

Besides his fame on the field, Ronaldo is also the most-followed individual on Instagram, with 299 million followers.

Pogba Seemingly Takes a Note from Ronaldo

It’s possible Ronaldo could have started a trend among athletes of speaking out more against unhealthy drinks, even if they are sponsors of games or tournaments.

In fact, on Wednesday, French player Paul Pogba removed a bottle of Heineken from the camera’s view at the start of a separate press conference.

While it was later learned that the specific Heineken was non-alcoholic, many believe Pogba, who is a devout Muslim, didn’t know that at the time or still didn’t want to promote the brand.

See what others are saying: (Business Insider) (Yahoo Finance) (The Athletic)

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Facebook Is Reviewing More Than 2,200 Hours of Footage for Next-Gen AI 

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The project, which could prove to be revolutionary, is already raising some big privacy concerns. 


Facebook’s Next-Gen AI

Facebook announced Thursday that it has captured more than 2,200 hours of first-person video that it will use to train next-gen AI models.

The company said it aims to make the AI, called Ego4D, capable of understanding and identifying both real and virtual objects through a first-person perspective using smart glasses or VR headsets. In effect, that could potentially help users do everything from remembering where they placed forgotten items to recording others in secret. 

Facebook listed five key scenarios the project aims to tackle and gave real-world examples of how each may look for people who will eventually use the AI.

  • “What happened when?” With that scenario, Facebook gave the example, “Where did I leave my keys?”
  • “What am I likely to do next?” There, Facebook gave the example, “Wait, you’ve already added salt to this recipe.”
  • “What am I doing?” For example, “What was the main topic during class?”
  • “Who said what when?” For example, “What was the main topic during class?”
  • “Who is interacting with whom?” For example, “Help me better hear the person talking to me at this noisy restaurant.”

Facebook said the amount of footage it has collected is 20 times greater than any other data set used by the company.

Privacy Concerns

In the wake of recent controversy surrounding Facebook, it’s important to note that the footage wasn’t reaped from users. Instead, the company said it, and 13 university partners, compiled the footage from more than 700 participants around the world.

Still, that hasn’t alleviated all privacy concerns. 

In an article titled, “Facebook is researching AI systems that see, hear, and remember everything you do,” The Verge writer James Vincent said that although the project’s guidelines seem practical, “the company’s interest in this area will worry many.”

In addition to the recent testimony and data leaks from whistleblower Frances Haugen, Facebook has also faced other privacy issues, as well as billions in fines

Vincent pointe out that the AI announcement doesn’t mention anything in the way of privacy or removing data for people who may not want to be recorded.

A Facebook spokesperson later assured Vincent that privacy safeguards will be introduced to the public in the future.

“For example, before AR glasses can enhance someone’s voice, there could be a protocol in place that they follow to ask someone else’s glasses for permission, or they could limit the range of the device so it can only pick up sounds from the people with whom I am already having a conversation or who are in my immediate vicinity,” the spokesperson said.

Among positive reception, some believe the tech could be revolutionary for helping people around the house, as well as for teaching robots to more rapidly learn about their surroundings.

See what others are saying: (The Verge) (CNBC) (Axios)

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FDA Issues Its First E-Cigarette Authorization Ever

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The authorization only applies to tobacco-flavored products, as the FDA simultaneously rejected several sweet and fruit-flavored e-cigarette cartridges. 


FDA Approves E-Cigarette

The U.S. Food and Drug Administration approved an e-cigarette pen sold under the brand name Vuse on Tuesday, as well as two tobacco-flavored cartridges that can be used with the pen.

This marks the first time the FDA has ever authorized the use of vaping products. In a news release, the agency said it made the decision because “the authorized products’ aerosols are significantly less toxic than combusted cigarettes based on available data.”

“The manufacturer’s data demonstrates its tobacco-flavored products could benefit addicted adult smokers who switch to these products — either completely or with a significant reduction in cigarette consumption — by reducing their exposure to harmful chemicals,” the agency added. 

The company that owns Vuse, R.J. Reynolds Vapor Company, also submitted several sweet and fruit-flavored pods for review; however, those were all rejected. While the FDA did not specify which flavors it rejected, it did note that it has yet to make a decision on whether to allow menthol-flavored e-cigarettes, including ones sold under Vuse.

FDA Is Reviewing All Vape Products Still on the Market

In January 2020, the FDA banned pre-filled pods with sweet and fruity flavors from being sold. While other e-cigarette related products, including some forms of flavored vapes, were allowed to stay on the market for the time being, they were only able to do so if they were submitted for FDA review.

The FDA’s primary issue with fruity cartridges stems from statistics showing that those pods more easily hook new smokers, particularly underage smokers.

In fact, in its approval of the Vuse products, the FDA said it only authorized them because it “determined that the potential benefit to smokers who switch completely or significantly reduce their cigarette use, would outweigh the risk to youth, provided the applicant follows post-marketing requirements aimed at reducing youth exposure and access to the products.”

While some have cheered the FDA’s decision, not everyone was enthusiastic. Many critics cited a joint FDA-CDC study in which nearly 11% of teens who said they vape also indicated regularly using Vuse products. 

See what others are saying: (Business Insider) (Wall Street Journal) (The Washington Post)

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Kaiser Permanente Health Workers Vote To Authorize Strike Over Pay, Staffing, and Safety

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The vote could inspire unioned Kaiser workers in other states to eventually approve strikes of their own. 


Workers Approve Strike

Over 24,000 unioned nurses and other healthcare workers at Kaiser Permanente hospitals voted Monday to authorize strikes against the company in California and Oregon.

The tens of thousands of workers who cast a ballot make up 86% of the Kaiser-based healthcare professionals represented by either the United Nurses Associations of California/Union of Health Care Professionals (UNAC/UHCP) or the Oregon Federation of Nurses and Health Professionals. An overwhelming 96% voted to approve the strike.

According to both unions, the list of workers includes nurses, pharmacists, midwives, and physical therapists.

The vote itself does not automatically initiate a strike; rather, it gives the unions the power to call a strike amid stalled contract negotiations between Kaiser and the unions. If the unions ultimately tell their members to begin striking, they will need to give a 10-day warning. 

The California and Oregon contracts expired Sep. 30, but several more Kaiser-based union contracts are rapidly approaching their expiration dates as well. That includes contracts for more than 50,000 workers in Colorado, Georgia, Hawaii, Maryland, Virginia, Washington state, and D.C. Notably, the demands from those workers echo many of the demands made by California and Oregon’s union members. 

The Demands 

At the center of this potential strike are three issues: staffing problems, safety concerns, and proposed revisions to Kaiser’s payment system. For months, nurses have been publicly complaining about long shifts spurred by the COVID-19 pandemic, staffing shortages, and an over-reliance on contract nurses.

Because of that, they’re seeking to force Kaiser to commit to hiring more staff, as well as boost retention.

But the main catalyst for any looming strikes is pay. According to UNAC/UHCP, Kaiser wants to implement a two-tier payment system, which would decrease earnings by 26% to 39% for employees hired from 2023 onward. On top of that, those new employees would see fewer health protections.

The unions and their members worry such a system could lead to an increased feeling of resentment among workers since they would be paid different rates for performing the same job. They also worry it could exacerbate retention and hiring issues already faced by the hospital system. 

Additionally, the workers want to secure 4% raises for each of the next three years, but Kaiser’s currently only willing to give 1%, citing a need to reduce labor costs to remain competitive.

See what others are saying: (Los Angeles Times) (The Washington Post) (KTLA)

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