- Netflix is joining the popular V-Tuber trend by introducing N-ko Mei Kurono, a cartoon avatar who will appear on Netflix Anime’s YouTube Channel to serve as a content ambassador.
- The virtual character will have her own weekly show, which debuts April 30, where she discusses and recommends anime programs available on Netflix.
- N-ko’s debut follows the streaming service’s promise to release 40 anime titles in 2021 as the genre gains popularity on the platform.
Netflix Introduces Anime Ambassador V-Tuber
Netflix is hopping onto the popular V-Tuber trend. This week, the streaming service debuted a V-Tuber who will serve as an Anime Ambassador for the platform.
Named N-ko Mei Kurono, the character is a sheep-human lifeform who shared her entire backstory in a video on Tuesday. N-ko is from Los Gatos, California; speaks both Japanese and English; loves anime, singing, dancing, and hanging out with friends; but hates horror. She is voiced by a Netflix employee and will appear in videos on Netflix Anime’s YouTube channel.
N-ko will host her own weekly show where she can connect with fans around the world and discuss anime content on Netflix. Titled “The N-ko Show,” the first episode will debut on April 30 at 10:00 A.M. JST. She is being promoted as both a friendly anime fan and a Netflix insider that can give viewers good recommendations and exclusive scoops.
“I am played by an employee who knows the contents very well. That’s why I can tell you the charm of our anime very thoroughly,” N-ko explained in her introduction video.
“To spark your interest in Netflix as a company, I’ll be telling you information that only employees know,” she later added.
Rob Pereyda, the Head of Anime, Editorial and Publishing at Netflix said the company created N-ko so it could have a hands-on way to interact with anime fans.
“A big part of being an anime fan is having a community to belong to where you can discuss favorite characters, recommend titles, and enjoy incredible stories together,” he said in a statement. “My team and I asked ourselves, how could we personally and directly be a part of this anime fan community? Enter N-ko.”
In addition to increasing fan engagement, N-ko hopes to venture outside of the anime world and collaborate with other V-Tubers, do song covers, and even gaming content. She is encouraging anime fans to interact with her on Twitter and YouTube using the hashtag #N_ko.
Netflix Capitalizes on Popularity of V-Tubers and Anime
By unveiling N-ko, Netflix is capitalizing on two popular genres of content: V-Tubers and anime. V-Tubers, short for virtual YouTubers, are creators who stream on Twitch and YouTube behind a cartoon avatar. Some of the most popular V-Tubers include Dream, who has 21.6 million subscribers on YouTube; and Corpse Husband, who boasts 7.4 million subscribers. Corpse Husband has used his platform to launch a music career as well, gaining 4.6 million monthly listeners on Spotify.
The growing popularity of the movement even prompted PewDiePie, one of the most influential creators on YouTube, to give his hand at V-Tubing.
Anime is obviously a much older artform than V-Tubing, but in recent years it has seen a similar explosion on Netflix. Last month, the service announced it would be launching 40 anime titles on the platform. According to Bloomberg, global viewing of anime has been rising about 50% a year, and half of Netflix’s 200 million subscribers have watched at least one anime show in recent months. By putting a heavy focus on the genre, Netflix can increase its popularity and gain audiences in international markets.
Netflix co-CEO Ted Sarandos touched on this in an earnings call last week.
“What we have seen in our Korean originals and our Japanese anime is that they play really well around the region as well as in-country and occasionally could be very, very global in their interest and desire,” he said. “And the fact that we can bring a global audience to those creators in each of the territories has been really attractive.”
Netflix hopes N-ko will help to cement that popularity.
“Through N-ko, our team is excited to join the exciting anime conversations already happening online and to be able to share all the great anime Netflix has ahead,” Pereyda said to Comic Book Resources. “Please join me in welcoming N-ko to the anime world!”
See what others are saying: (Comic Book Resources) (Bloomberg) (Reuters)
Childish Gambino Sued for Alleged Copyright Infringement
- Florida rapper Kidd Wes filed a copyright infringement lawsuit in New York Thursday against Grammy award-winning artist Childish Gambino.
- Kidd Wes claims Childish Gambino’s 2018 song “This Is America” plagiarized his 2016 song “Made in America,” arguing that the two songs have “nearly-identical unique rhythmic, lyrical, and thematic compositional and performance content.”
- Kidd Wes’ lawyers said his client is seeking damages from profits for record sales, endorsements, and other income sources.
Childish Gambino Faces Lawsuit
Grammy award-winning rapper Childish Gambino, AKA Donald Glover, is being sued for alleged copyright infringement by Florida rapper Kidd Wes.
According to Pitchfork, he filed a lawsuit in a New York federal court on Thursday arguing that “the substantial similarities between both songs include, but are not limited to, nearly-identical unique rhythmic, lyrical, and thematic compositional and performance content contained in the chorus—or ‘hook’—sections that are the centerpieces of both songs.”
Pitchfork reported that defendants in the suit include Glover, the song’s co-writer Young Thug, producer Lüdwig Goransson, Kobalt Music, RCA Records, Sony Music Entertainment, Young Stoner Life Publishing LLC, 300 Entertainment, Atlantic Records, Warner Music Group, Roc Nation, Universal Music Publishing Group, and Warner Chappell Music.
“This Is America” and its accompanying music video were praised for providing stark social commentary on America’s history with racism, inequality, and gun violence. In 2019, it won both Record of the Year and Song of the Year at the Grammy Awards, making it the first rap song to take home the prize in either of those top categories. The song has been streamed over 465 million times on Spotify and the music video has been viewed on YouTube over 773 million times.
Lawyers Argue Similarities Are “Beyond Coincidental”
The music video for “Made in America” has just over 415,000 views on YouTube. Nwosuocha has 12,000 monthly listeners on Spotify. While Nwosuocha may have a smaller platform than Glover, his lawyers claim it is no mistake that the two songs sound alike.
“The similarities between the two pieces of music are beyond coincidental, and amounts to infringement as alleged in the complaint filed by our client, Emelike Nwosuocha, professionally known as Kidd Wes,” attorneys Imran H. Ansari and La’Shawn N. Thomas told Pitchfork. “Mr. Nwosuocha is confident in his claims, and simply seeks the credit and compensation he deserves for the unauthorized use of his music.”
Nwosuocha is reportedly seeking damages from profit in roughly 43 instances, including record sales, ringtones, endorsements, and record masters.
Glover has not responded publicly to the lawsuit. This is not the first time he has been accused of plagiarism over the song “This Is America.” Previously, he was accused of taking inspiration from New York rapper Jase Harley’s song “American Pharaoh.” At the time, Harley said he did not want to take legal action. Glover’s manager also denied Glover stole from Harley’s work.
See what others are saying: (Pitchfork) (A.V. Club) (The Guardian)
MrBeast Accused of Creating Toxic Workplace
- YouTuber MrBeast, who is known for his massive giveaways, was accused of fostering a toxic workplace in a Tuesday article by The New York Times.
- One former employee claimed he quit after a week because MrBeast had unreasonable demands and “nothing ever worked for him.”
- Another, named Matt Turner, said he was berated almost every day and was often called a “phrase used to insult people with mental disabilities.”
- Turner previously posted several videos about his experience working for MrBeast. In one, he praised the YouTuber and thanked him for a fun experience, but in another, he painted a negative and hostile picture of MrBeast.
MrBeast Accused of Creating Toxic Workplace
YouTuber MrBeast was accused of creating a toxic workplace in a Tuesday article from The New York Times.
Jimmy Donaldson, who goes by MrBeast online, is known for his massive giveaways and “stunt philanthropy” videos. He has gained a substantial following and as The Times, noted, is a huge influence for many young creators.
However, former employees said that behind the scenes, Donaldson is a very different person. According to The Times, his corporate entities “have been rife with favoritism and bullying.”
Matt Turner, who was an editor for Donaldson between 2018 and 2019, said that he was berated “almost every day” and that Donaldson often called him by a “phrase used to insult people with mental disabilities,” which would leave him in tears.
According to the report, Donaldson initially largely hired friends to work for him, but as his empire grew, so did his number of staffers. Turner told The Times that while those friends got to be in videos, he struggled to be acknowledged.
“I was not to be credited for anything I did,” Turner said. “I’d ask for credit, he’d credit someone else.”
Another former staffer, Nate Anderson, said he worked for Donaldson for a week in 2018 before quitting because of what he described as unreasonable demands.
“Nothing ever worked for him,” he told The Times. “He always wanted it a certain way.”
When Anderson uploaded a video describing his experience, he was met with hateful messages and even death threats from Donaldson’s fans. Turner said the same happened to him when he posted videos and wrote about his experience on social media.
The Times spoke to, 20-year-old Akash Rathod, a fan who found Donaldson’s silence regarding these complaints and the subsequent death threats from his followers troubling.
“There needs to be more from Mr. Beast on the issues his fans are causing,” Rathod said. “It’s not enough just to make positive videos.”
Donaldson did not give a comment to The Times for their piece. A representative for him declined to talk about the workplace allegations and only acknowledged a part of the piece that briefly mentioned Donaldson’s past use of slurs and offensive jokes.
“When Jimmy was a teenager and was first starting out, he carelessly used, on more than one occasion, a gay slur,” the representative said.
They added that he now “knows there is no excuse for homophobic rhetoric” and “has grown up and matured into someone that doesn’t speak like that.”
Former Employee’s Previous Remarks
Rogue Rocket reached out to Donaldson for comment. In response, MrBeast sent a clip that Turner previously posted where he discussed his work experience in a much brighter light. In that video, which has since been deleted but exists in reuploads, Turner referred to the gig as a “dream job” and recommended others work for Donaldson.
“If you have the opportunity to get this job that I had, totally take it,” he said. “It’s a lot of fun. It was basically just like a friendship. And going to work was a blast each and every day.”
Turner then said his decision to part ways from the role was mutual, as the company knew he would not be in the job for the long haul. Turner said he was going to college, wanted to backpack across Asia, and was considering moving to Los Angeles eventually, so they decided to part ways.
He also claimed that even after he was no longer working there, Donaldson, who had been paying for his rent while he worked for him, continued to pay for him to stay in his apartment and encouraged him to stay as long as he needed. Turner said he even continued to receive paychecks after he left the job for an unspecified period of time.
“And that is basically funding my trip to backpack across Asia,” he explained. “He’s saying, ‘You don’t have to work for me, but I’ll still pay you. And because of that, I hope that lets you live in L.A., go to college, backpack Asia, whatever you want to do after this, I want to set you up for that.’”
“If you’re watching this MrBeast, I fucking love you bro,” he continued.
However, these are not the only remarks Turner has made about his experience working for Donaldson prior to the release of The New York Times report. He previously posted several tweets, which were later taken down, describing a hostile environment where he was “bullied” and “having mental breakdowns day after day.”
He also posted another video, which was deleted but has been partially reuploaded by other channels, where he said that he only posted positive remarks about Donaldson to “clout chase” because he was afraid of what would happen if he spoke ill of the YouTuber. He then painted a much more confrontational picture of Donaldson, telling a story where Donaldson allegedly wiped an entire project and cursed at him after being unhappy with an edit.
Taylor Laurenz, who wrote the article about Donaldson in The New York Times, told Insider that this story is reflective of a larger issue within creator culture.
“For a large portion of Gen Z that doesn’t want to be creators themselves, working for a creator seems like an absolute dream job,” she said. “But we see time and time again that these creators have basically little to no management experiences and, behind the scenes, can create a really hostile, stressful environment.”
“Working for a 22-year-old YouTube star isn’t going to be the most professional work environment,” she added. “But if you are posturing yourself as a business leader or the next Elon Musk, you should think about the type of work culture you’re creating and what you are rewarding.”
See what others are saying: (The New York Times) (Insider) (Dexerto)
Will Smith To Make Docuseries About Getting Fit After Saying He’s “In The Worst Shape” of His Life
- Will Smith announced on Tuesday that he will star in a YouTube Originals series called “Best Shape of My Life,” which will premiere in 2022 and follow the actor on a fitness and weight loss journey.
- The news comes just a few days after Smith shared that he was in “the worst shape” of his life in an Instagram post that resonated with several people as many across the country struggle with pandemic weight gain.
- “This is the body that carried me through an entire pandemic and countless days grazing thru the pantry,” Smith wrote in his announcement post on Instagram. “I love this body, but I wanna FEEL better… Hope it works!”
Will Smith to Star in YouTube Originals Docu-series
Just days after sharing that he is in the “worst shape” of his life, actor Will Smith announced on Tuesday that he will be starring in a YouTube Originals series called “Best Shape of My Life.”
“You’re a real one for this,” YouTuber Casey Neistat wrote.
“Fucking love it. That’s confidence,” Smith’s Suicide Squad co-star Joel Kinnaman added.
According to the show’s official description, “Best Shape of My Life” will follow “the story of Will Smith, looking up one day to find himself in middle age, rebuilding his body into the best shape of his life and getting his groove back along the way.” In it, he will challenge his physical abilities with the help of pro-athletes, scientists, other experts, and YouTube creators.
The docuseries will air in six parts in 2022. It marks his second project with YouTube Originals, following his 2018 bungee-jumping stunt that raised money for charity to celebrate his 50th birthday. “Best Shape of My Life” is being produced by Westbrook Media, a company the Fresh Prince star launched with his wife, Jada Pinkett Smith.
Series Will Address Pandemic Weight Gain
“This is the body that carried me through an entire pandemic and countless days grazing thru the pantry,” Smith wrote on Instagram. “I love this body, but I wanna FEEL better”
“Imma get in the BEST SHAPE OF MY LIFE,” he continued. “Hope it works!”
Pandemic weight gain has been a common issue for people all over the world. According to Healthline, 61% of Americans said they gained weight as the world shuttered because of COVID-19.