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“Godzilla vs. Kong” Proves Box Office Could Be Back on Track

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  • “Godzilla vs. Kong” had the biggest domestic opening weekend for any film released during the pandemic, earning $48.5 million between Wednesday and Sunday.
  • “Wonder Woman 1984” previously held the pandemic record, making $16.7 million domestically in its holiday season opening weekend.
  • Box office analysts believe the strong performance of “Godzilla vs. Kong” is a sign that the moviegoing industry could have a strong comeback and continue to surge as more Americans receive COVID-19 vaccinations.

“Godzilla vs. Kong” Sets Pandemic Box Office Record

“Godzilla vs. Kong” made $48.5 million domestically in its opening weekend, shattering pandemic-era box office records and giving the film industry hope that theaters might finally have a chance at a comeback after a year of suffering.

The action-packed blockbuster brought in its impressive haul between Wednesday and Sunday. Before this, “Wonder Woman 1984” had the largest domestic opening weekend during the pandemic, raking in $16.7 million during its holiday season debut. 

The film’s predecessor, “Godzilla: King of Monsters,” was largely considered a disappointment after it made just $47.7 million during its domestic opening weekend in 2019, when theaters were open at full capacity. Currently, just around 60% of North American theaters are open and most are limited to filling between 25-50% of their seats. For “Godzilla vs. Kong” to outpace “Godzilla: King of Monsters” with these restrictions is a big win after a year of lackluster box office performances. 

Analysts Have Positive Outlook For Moviegoing’s Future

The success of the movie is a sign that theaters, which have struggled due to coronavirus closures and newfound streaming competition, may catch a break this summer. B. Riley Securities analyst Eric Wold wrote that this box office record “destroys lingering concerns around theatrical window importance and demonstrates a solid path to resurgence.”

In his report, which was obtained by The Hollywood Reporter, Wold added that the haul is especially noteworthy because “Godzilla vs. Kong” is not exclusively in theaters and viewers could stream it at home on HBO Max at no additional charge. He said that its box office accomplishment serves as “a clear indication that consumers want to return to theaters even with the onslaught of streaming options reaching homes.”

Warner Bros. made the controversial decision in December to release all of their 2021 titles on HBO Max and in theaters simultaneously. The studio received backlash from the exhibition industry for the move, as theaters feared it would further the harm done by the pandemic. However, as COVID-19 cases were on a startling rise in the winter, executives justified it as a decision necessary for the times. Now that one of their tentpoles has had such a roaring opening just a few months later, Wold thinks this is “possibly an indication that Warner Bros. made the wrong decision” regarding their hybrid release strategy. 

Wold is not the only one who views “Godzilla vs. Kong” as a promising sign. Imax distribution executive David King told The New York Times that “audiences are demonstrating that pent-up demand to experience blockbuster moviemaking on the grandest scale.”

The president of domestic distribution at Warner Bros., Jeff Goldstein, told the Wall Street Journal that there was an “interest to go out and enjoy some normalcy.” He also claimed that a significant portion of people who went to the theater this weekend had not gone in over a year. 

“Moviegoers have been waiting for an event film like ‘Godzilla vs. Kong’ to arrive on the big screen, and the numbers don’t lie,” Goldstein added in a statement to Variety. “It’s clear that wherever audiences are ready to safely return to the theater, they have, and we’re thrilled with the results.”

Globally, “Godzilla vs. Kong” has made another $236.9 million. Analysts will be looking to the results of next weekend to see if this early April boost could lead to longer-term box office stability.

See what others are saying: (The Hollywood Reporter) (New York Times) (Wall Street Journal)

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Twitch Tightens Policies on Explicit Deepfakes 

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“The creation, promotion, or viewing of this content is not welcome on Twitch,”  the company said in a blog post.


New Rules Regarding “Synthetic NCEI”

Twitch is cracking down on explicit deepfake content and will indefinitely suspend users who share or promote it after a first offense.

“The existence of this content, and its presence and distribution on various sites, is personally violating and beyond upsetting. Deepfake porn isn’t a problem on Twitch, but it’s a terrible issue that some streamers (almost exclusively women) may face on the internet at large,” Twitch said in a Tuesday blog post, explaining it wants to “help streamers protect themselves” in any case this issue arises. 

Twitch referred to this content as “synthetic non-consensual exploitative images,” or “synthetic NCEI,” but many of the platform’s users have casually referred to it as deepfake porn. Synthetic NCEI involves someone taking the face of another person and editing it into a pornographic video to make it appear as though that person filmed themselves demonstrating those sexual acts. The new rise in access to this technology has concerned many, as it is easy to use it to exploit others.

While synthetic NCEI is already banned on Twitch, the company took a more actionable step against it in its Tuesday post by creating an Adult Sexual Violence and Exploitation policy. The new rule prohibits the intentional sharing, promoting, or creation of synthetic NCEI and those acts can result in an indefinite suspension on the first offense. 

Twitch also updated its Adult Nudity policy to include synthetic NCEI. Even if it is only shown briefly, that content will still be taken down and result in an enforcement. 

In addition to the policy changes, Twitch made available a list of resources for those who might be impacted by or wish to learn more about synthetic NCEI. 

“The creation, promotion, or viewing of this content is not welcome on Twitch,”  the company said closing its blog post.

Growing Concerns About Explicit Deepfakes

Twitch’s updates come as synthetic NCEI and deepfakes have become a primary topic of concern for social media platforms. Earlier this year, Twitch was home to a major deepfake controversy after a streamer known as Atrioc was caught with an open tab to a website that hosted these videos. That site specifically hosted deepfakes of female Twitch streamers, some of whom were Atrioc’s colleagues. 

Many women featured on the page spoke out against these deepfakes, explaining the trauma they endured knowing their face, image, and likeness were used in a sexual manner without their consent. It’s an issue that extends far past Twitch creators. Some fear they could be used for revenge porn, and there are already several cases where the technology is used to create sexual videos of celebrities. 

On Tuesday, NBC News published a report finding that Facebook and Instagram ran suggestive ads featuring deepfakes of actresses like Emma Watson and Scarlett Johansson. The ads were for a deepfake app that told users they could “replace face with anyone.”

While the ads did not show explicit pornographic content, one ad featuring Watson was clearly meant to mimic the start of an explicit video, suggesting a sexual act was about to start. The face of the “Harry Potter” actress was seen looking into the camera before bending down.

The report found that 127 ads with Watson deepfakes and 74 with Johansson deepfakes ran across Meta’s platforms on Sunday and Monday, but have since been removed. The app in question was also removed from the Apple app store after NBC News contacted the tech giant for comment. 

See what others are saying: (The Verge) (Engadget) (Kotaku)

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Fans Defend Pedro Pascal After Actor Refused to Read Thirst Tweets: “It’s Sexual Harassment”

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Pascal has been dubbed the Internet’s “daddy,” but many think the joke has gone too far.


Pascal’s Heartthrob Status

Fans are defending actor Pedro Pascal after he refused to read thirst tweets on the red carpet, arguing that it is inappropriate and disrespectful to ask him to do so. 

Pascal, the star of HBO’s “The Last of Us” and Disney+’s “The Mandalorian,” has become a major Hollywood heartthrob. He has even been widely dubbed as the Internet’s “daddy” by those posting about his handsome looks. The running joke grew last year when he did a Vanity Fair lie detector test and said he considered himself a “bigger daddy” than “Star Wars” star Oscar Isaac. 

“Daddy is a state of mind, you know what I’m saying? I’m your daddy,” he quipped during the interview. 

Since then, TikTokers have started posting thirst trap edits of Pascal, journalists have called him “daddy” on the red carpet, and interviewers have shown him tweets where fans call him a “cool, slutty daddy.”

Pascal has been a good sport about the public displays of lust for him, but many think the joke may have crossed a line. During last week’s red carpet premiere for season three of “The Mandalorian,” an Access Hollywood reporter went viral for asking Pascal to read thirst tweets to the camera. Pascal politely declined. 

“No. Dirty! Dirty!” he told the reporter after reading through the tweets.

“For your enjoyment only,” she responded.

“Thank you very much,” Pascal said before exiting the interview. 

Fans Condemn Thirst Tweet Interviews

In response, many who watched the clip condemned this treatment of Pascal, arguing it promoted constant objectification.

“I think it’s time for the internet to leave Pedro Pascal alone,” one person wrote. “It’s sexual harassment, but no one seems to care bc he’s a man + is graceful about it. It’s really gross and I would never want to be treated like that.”

“These jokes have gone way too far and he’s visibly uncomfortable,” another fan added. 

Some claimed that while the Internet’s love of Pascal “started as harmless fun…the constant public objectification and sexualization must be terrible” and should stop.

“Being attractive, banking on it, selling it, and even at times enjoying some of the attention, doesn’t give everyone wholesale permission to sexualize you,” someone else argued. 

See what others are saying: (IndieWire) (The Gamer) (BuzzFeed News)

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Conservatives Pledge to #BoycottHershey After International Women’s Day Campaign Featured a Trans Woman

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“I hope this campaign shows trans girls they can dream big and change the world too,” activist Fae Johnstone said in her Hers for She video.


Hershey Highlights Fae Johnstone

Step aside, Green M&M. Conservatives have a new candy that they’re mad at: Hershey bars. 

On Wednesday, Hershey Canada unveiled its “Her for She” International Women’s Day initiative, which aims to celebrate “women changing the future.” Conservatives were quickly outraged by the company’s choice to highlight Fae Johnstone, a trans woman and LGBTQ+ rights activist, as part of this effort. 

“We can create a world where everyone is able to live in public space as their honest and authentic selves,” Johnstone said in a “Her for She” video. 

In addition to Johnstone, the campaign features gender equality activists, a climate tech researcher, and an indigenous rights activist, all of whom have fought for progress in their respective fields. The women will appear on Hershey’s websites, in marketing promotions, and in artistic renderings on Hershey bar wrappers.

Johnstone wrote on Twitter that she hopes Hershey’s campaign will “give more young women and girls role models” who can demonstrate how to “change the world, together.”

“It also means a lot to be included, as a young(ish?) trans woman,” Johnstone continued. “I grew up with few trans role models. Many young trans folks haven’t met a trans adult. I hope this campaign shows trans girls they can dream big and change the world too.” 

A Swift Transphobic Backlash

This decision, however, prompted right-wing Twitter users to accuse Hershey of hating “real” women. Many of the posts included blatantly transphobic rhetoric, as well as promises to boycott the company because it went “woke.”

The outrage was so prominent that #BoycottHershey was one of the top Twitter trends on Thursday morning. 

This backlash comes just a little over a month after conservative media figures like Tucker Carlson slammed M&M for making the green mascot character, well, less sexy. 

In response to Mars changing the green candy’s outfit, Carlson accused the Mars company of making its characters “as unattractive as possible because when you’re intentionally repulsive, it’s clear you’ve got the right politics.”

Not long after the right-wing backlash, M&M opted to replace its “spokescandies” with actress Maya Rudolph. 

The conservative outrage targeted at both Hershey and M&M is part of a larger culture war against any company that makes changes to address diversity, climate change, or other social issues. Brands like Xbox, “Sesame Street,” and more have at one point provoked the ire of Fox News hosts and other Republican figures. 

In fact, their outrage against these progressive changes has become so common that once #BoycottHershey was trending, some tweeted that they did not even have to click on the hashtag “to know that they must have done something compassionate that the right hates.”

See what others are saying: (The Daily Beast) (MarketWatch) (Bloomberg)

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