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Netflix To Invest $100 Million in Diversity Initiative

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  • Netflix will invest $100 million into a creative equity fund over the next five years in an effort to boost diversity both in front of and behind the camera. 
  • This comes after the streaming service released a report on diversity in its original programming, which found that the company made strides for women and Black characters on screen but lacked in other areas.
  • For both film and television, Latino characters only made between 1.7% and 5% of lead roles and main cast members, despite being 12% of the U.S. population.
  • The report also found that just 2% of speaking roles in film and 3.3% of speaking roles in series were for LGBTQ characters.

Netflix Invests in Diversity

Netflix announced plans on Friday to invest $100 million into a creative equity fund over the next five years in an effort to boost diversity in all areas of production.

Ted Sarandos, the co-CEO of Netflix, wrote in a blog post explaining that this fund will invest in company programs aimed at identifying, training, and providing job opportunities for-up-and coming talent in the industry. It will invest in numerous organizations with “a strong track record of setting underrepresented communities up for success in the TV and film industries.

This comes as the streaming giant just released a massive report on its own diversity, done by Dr. Stacy Smith and the USC Annenberg Inclusion Initiative. The study analyzed 180 scripted series and 126 films Netflix released in 2018 and 2019 to find where the studio has succeeded and where it needs to break ground. 

Dr. Smith said a report of this nature is both unique and historic. 

“At the Annenberg Inclusion Initiative, we’re not aware of any other company taking a leadership role and making their findings as transparent and rolling out those results to all the communities,” she claimed in a video explaining the results of her research. 

“Given the size and scope of Netflix content, particularly as it relates to its entertainment industry peers, the results show one thing very clear — Netflix is committed to inclusion across its content portfolio,” she continued. 

Findings of the Report

Among the more positive findings, the report said that Netflix programs reflect gender equality when it comes to main roles, with 48% of films and 54% of shows having women leads or co-leads. It also found that 19% of lead roles went to male and female characters with unrepresented backgrounds, which is more than the industry at large did in the top grossing films of 2018 and 2019.  

When it comes to behind-the-camera film roles for women, Netflix is also outpacing the progress the industry is making overall. The company hired women to direct 23% of its movies, compared to just 7.6% of women who directed the top grossing films of 2018 and 2019. Netflix also employed female writers and producers at a significantly higher rate. 

The report found that the more women were working behind the camera, the more women wound up in front of it as well. 

“Inclusion happens when women are given the keys to the kingdom,” Dr. Smith said in a video explaining the results of her research. 

Still, there were many strides Netflix has yet to make when it comes to representation. While it did hire women of color to direct its films at three times the rate the industry in general did, they still only totaled just over 6% of directors for the studio. When it came to women of color directing television, Netflix fell behind industry-wide statistics. 

The report found that 15% of leads and co-leads were Black characters and almost 20% of main casts were Black, which is on par for the U.S. population. However, when it comes to other underrepresented groups, the studio lacked. 

For both film and television, Latino characters only made up between 1.7% and 5% of leads or main cast members, despite being 12% of the U.S. population. Additionally, the report noted that when it came to series, just 3% of creators and producers and 2% of writers and directors were Latino. For film, the studio employed just one Latino writer and director and only five producers. 

LGBTQ characters and characters with disabilities were likewise underrepresented. Just 2% of speaking roles for film and 3.3% of speaking roles for TV went to characters that identified as LGBTQ. 

Less than 2% of speaking film characters and 2.4% of speaking television characters had disabilities, compared to 27% of the American population identifying as having some sort of disability. 

What Netflix Will Do Next

Netflix plans to take this data and build upon its findings. 

“Great stories can truly come from anywhere, be created by anyone, whatever their background, and be loved everywhere,” Sarandos wrote. “And by better understanding how we are doing, we hope to stimulate change not just at Netflix but across our industry more broadly.”

During a virtual symposium, leaders at Netflix discussed the research and why it is important to the industry and the company. 

“Part of young boys and girls seeing themselves, seeing who they are in those roles and making sure that we don’t have ‘Black Panther’ once a decade, that we have films where young people of color, young women can see themselves as heroes in active roles,” Netflix’s Vice President of Global film, Scott Stuber said. 

He added that the new Netflix film “Jingle Jangle” starring Kegan Michael Key and Forest Whitaker was just one recent example of diversity on screen making a difference. 

“The outpouring from the Black community, having a holiday film that represented them and their families, was an incredible thing for our filmmaker and for our company. And I think we have to continue to think in those terms.”

Sarandos says Netflix is committed to its work with Dr. Smith and the USC Annenberg Inclusion Initiative. The two will work together to release a report every two years between now and 2026. 

See what others are saying: (Variety) (Deadline) (New York Times)

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Durte Dom Returns To TikTok Following Sexual Assault Accusation Levied Against Him

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  • YouTuber Dom Zeglaitis, a former member of David Dobrik’s Vlog Squad known online as Durte Dom, returned to the Internet less than one month after he was accused of sexually assaulting a woman in 2018 who was too drunk to consent.
  • Zeglaitis has not issued a response to the allegation, but in the past three days, he has posted a dozen TikToks that mostly consist of short sketches and jokes he filmed with friends. 
  • One post shows Zeglaitis participating in the “Bulletproof” challenge, with text in the clip reading, “You think you can hurt my feelings?!? I got kicked out of the Vlog Squad for…”
  • Several people, including major creators like Tana Mongeau and Ethan Klein, are now calling him out for seeming to make light out of a serious situation.

Durte Dom Returns To Internet

Former Vlog Squad member Dom Zeglaitis, also known as “Durte Dom,” has resumed posting on social media after nearly a month of silence since he was accused of sexual assault. 

A woman told Insider in March that Zeglaitis raped her while she was too drunk to consent to sexual activity in 2018. She said that she and her friends were hanging out with YouTuber David Dobrik’s Vlog Squad at the time. The accuser, who was under 21 the night of the alleged assault, claimed the group supplied her and her friends with alcohol. 

The fallout of this allegation has been significant. While Zeglaitis has yet to respond to it, Dobrik has issued multiple apologies and faced most of the financial repercussions as frontman of the group. Both Zeglaitis and Dobrik were later demonetized by YouTube. Dobrik also lost multiple sponsorship deals and bowed out of Dispo, a photo-sharing app he co-founded. He is now taking a break from YouTube and social media. 

Though Zeglaitis has returned to the Internet, he is still largely ignoring the sexual assault accusation levied against him. He specifically began posting on TikTok over the weekend, and since then has posted roughly a dozen videos on the platform. 

Durte Dom Jokes About The Vlog Squad on TikTok

Most of the videos are short sketches or comedy bits with his friends. In one, he and a friend are going through Omegle while Zeglaitis is off-screen. The friend asks the people on the other end of the chat “What are your thoughts on Durte Dom?” before Zeglaitis enters the shot.

Several of the videos continue to reference Zeglaitis’ sleazy, womanizing, reputation. One shows him claiming to have “smashed” adult film star Riley Reid. In another, he is sitting on a lounge chair throwing money at girls dancing next to him. 

The video generating the most attention, however, is his take on the viral “Bulletproof” challenge. That TikTok features him standing below a text block that reads “You think you can hurt my feelings?!? I got kicked out of the Vlog Squad for…” while the song “Bulletproof” plays in the background.

@dominykas

bruh why they kick me out?!? 😐😵 @daviddobrik #vlogsquad #foryou #tiktok

♬ original sound – DurteDom

In the caption of that video, he tagged Dobrik and asked “bruh why they kick me out?!?”

Creators Call Out Zeglaitis for Ignoring Allegation

This specific TikTok caught the attention of major creators, including Tana Mongeau and Ethan Klein, who dueted that video to call Zeglaitis out. 

“Someone please make this make sense to me,” Mongeau wrote.

“This mf serious?” Klein said.

They are not the only ones frustrated with Zeglaitis. Many responded to the video in the comment section shocked he was posting at all, bringing up the sexual assault allegation, and urging him to not treat it as a joke. 

The comment sections on the rest of his videos are similarly flooded with people who are outraged that he is posting regular content as though nothing had happened.

See what others are saying: (Insider)

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TikToker Neumane Called Out for Copying Content From Smaller Creators

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  • Kane Trujillo, a comedy TikToker known as @neumane, is facing backlash after fellow TikToker Joey Bailey posted a video noting that Trujillo has risen to popularity off content copied from several, often smaller, creators.
  • Bailey also shared an alleged audio message he received from Trujillo where he threatened Bailey to take his call-out video down before sending a second message promising to pursue legal action.
  • In a clip from a TikTok live stream, Trujillo addressed the controversy by saying that “nothing’s original” and seemingly admitting to copying.
  • “It’s not who made it first, it’s who does it better,” he said in the clip. “Who gives a f*ck about some little copied content? … I’m an actor. I’m not a writer, I’m not a f*cking storyteller…You give me a script, I will f*cking nail that sh*t. And I’m not gonna think of it, no, but I’m gonna make yours better.”

Stealing Accusations

Popular comedy TikToker Kane Trujillo, who has over 2.7 million followers and is known on the platform as @neumane, has been called out by fellow creators for a pattern of stealing content.

The latest creator sounding the alarm is Joey Bailey (@joey.bailey), who posted a video to the app on March 15 that showed Trujillo’s posts next to the original versions he appears to have replicated, often word for word and with nearly identical expressions.

Similar allegations regarding Trujillo were made on March 13 in a YouTube video from thatsjustchris.

@joey.bailey

they took this down so this is the last time I repost it

♬ original sound – Joey

In a follow-up TikTok and a longer YouTube video, Bailey went on to explain that he received an audio message from Trujillo through Instagram trying to get Bailey to take the call-out video down.

@joey.bailey

I got a lot of questions about the messages in the last post so heres the final update and that’s it

♬ original sound – Joey

“You can kindly take it down and we can just, you know, be cool and move on from all this sh*t, or you could just leave it up and have a lot of enemies from here on out,” the voice that allegedly belongs to Trujillo can be heard saying in the audio.

Bailey said he privated the video after that because he “didn’t want to become the drama TikToker,” but he eventually changed his mind, arguing that he wasn’t starting drama, he was just standing up for himself.

After he unprivated the video, he said Trujillo sent him another message promising to pursue legal action.

“As of today me & my management team will be proceeding with a False Accusation lawsuit against you. I wish we didn’t have to go this far but you leave me no choice,” that message read.

Copied Creators Express Mixed Feelings

In total, at least several creators appear to have had content copied by Trujillo: @nuhchez, @ty_t.v, @brodiefalgoust, @dawson.taylor1, @licout, @lemmuelmamotsau, and @joey.bailey.

In statements to The Daily Dot, some of those creators essentially said they’ve accepted that this is something that happens on TikTok.

“This is something I’ve come to accept because sadly TikTok is an app that will push stolen content and Suppress originality!” Natchez Ballinger (@nuhchez) told the outlet in an email. “Creators have stolen from me since I’ve joined the app, I take it as flattery in a way.”

“I mean yeah he did steal my video and it became more popular but it’s TikTok,” Dawson Anderson (@dawson.taylor1) told the outlet via Instagram. “I don’t really care all that much it’s a video trend not worth crying over.”

Still, others were much more frustrated.

“The thing with him is that he doesn’t steal ideas, he steals the video word for word, uses the same sound, the same gestures, and even the same wording without giving any credit to the creator whatsoever,” Brodie Falgoust (@brodiefalgoust) told The Daily Dot via Instagram. “That is how he gained all of his following, and continues to do it still (even after being called out). I get ripped off all the time but It’s frustrating as a smaller creator who is constantly coming out with original content when a person with a big following comes and takes credit for your originality.”

“People take my ideas but any creator that has been bigger than me has given me credit!” Falgoust continued.

“There is [a] large difference between following a trend and ripping off someone’s work shot for shot and word for word,” said another creator who spoke to the outlet anonymously out of feat of legal retaliation.

“A lot of users do not understand how much work some of these creators are putting into original content. And for Neumane to hunt down those smaller creators and reproduce their successful content as his own without acknowledging credit is exasperating. The real issue becomes the money and opportunity he is being given by eating off of the backs of others.”

Neumane’s Response

In a clip of a TikTok live stream reviewed by The Daily Dot, Neumane addressed the controversy by saying, “nothing’s original.” He also seemed to admit to copying.

“Imagine showing hate to somebody on the internet,” Trujillo reportedly said during the live stream. “Like bro, just show love. Who gives a f*ck about some little copied content? Like, just make it good, and yours will get a lot of views. Do good expression, act well. I’m an actor. I’m not a writer, I’m not a f*cking storyteller. I’m an actor. You give me a script, I will f*cking nail that sh*t. And I’m not gonna think of it, no, but I’m gonna make yours better.”

A viral TikTok by @ttdramanews covering the allegations against Trujillo shared portions of that clip, which also shows Trujillo saying, “It’s not who made it first, it’s who does it better.”

According to The Daily Dot, Trujillo talked about people needing to show love, though commenters quickly pointed out that he’s the one threatening others with legal action.

See what others are saying: (The Daily Dot) (Joey Bailey) (thatsjustchris)

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Netflix Strikes Deal for Rights To Sony Movies Following Theatrical Releases. Yes, That Includes Spider-Man.

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  • Netflix has secured the exclusive rights to stream Sony films following their theatrical releases, per a reported $1 billion deal between the streaming giant and movie studio. 
  • While the full details of the deal have not yet been officially published, it will begin with Sony’s 2022 slate of films and reportedly last for the following five years.
  • The agreement means Netflix will eventually be granted streaming rights to popular Marvel characters such as Morbius, as well as Venom and Spider-Man once future installments are released. 

Netflix Reach Massive Deal With Sony

Netflix has struck a multi-year licensing deal with Sony Pictures Entertainment that will grant it exclusive streaming rights to the studio’s theatrical titles.

The terms of the agreement have yet to be officially disclosed, but according to multiple media outlets, Netflix will pay Sony over $1 billion over the course of the next four years. The deal itself is set to begin with Sony’s 2022 slate and will reportedly last five years, with Netflix holding streaming rights to individual films for 18 months. 

Given the nature of the COVID-19 pandemic, it’s unclear whether some films will continue to have their release dates pushed back. It’s also unclear how long their theatrical windows will last; however, once released, Netflix will acquire streaming rights to films such as “Uncharted,” “Where the Crawdads Sing,” and “Bullet Train.”

Netflix Will Have Marvel Movies Once More

The deal will also grant Netflix access to a number of Marvel characters still owned by Sony. That includes the film “Morbius,” which is currently set to be released in January of next year.

It will also include future installments of the “Venom” and “Spider-Man” franchises, the latter of which is notable as it’s part of the Dinsey-owned Marvel Cinematic Universe. Outside of 2008’s “The Incredible Hulk,” Tom Holland’s “Spider-Man” films are the only other films set in the MCU that are not on Disney+. 

Prior to Disney+’s launch, Netflix held streaming rights to several MCU films, including “Black Panther,” “Thor: Ragnarok,” and “Avengers: Infinity War.” The shift of those massive blockbusters to another platform was a striking loss for Netflix, and the streaming service is no doubt itching to once again beef up its selection of superhero content.

It’s unclear whether or not the Sony deal will immediately allow Netflix to stream the upcoming films “Spider-Man: No Way Home” and “Venom: Let There Be Carnage” once they leave theaters. That’s because both are currently expected to be released later this year. 

That said, if sequels for these films are announced and can be expected to find their way to Netflix, the streaming giant will be able to acquire the rights to the films’ full library of installments, according to Deadline. Such a deal also exists for Jumanji’s library of movies. 

Sony’s Direct-to-Streaming Titles

Netflix will retain first-look rights to any of Sony’s potential direct-to-streaming titles, though that doesn’t necessarily mean it will acquire those films. Under that part of the deal, Sony still has the right to sell to other streaming platforms. 

While Sony has said it’s considering “a number” of direct-to-streaming releases, as Deadline projected, “in reality [that’s] likely just a couple a year and a minority of the studio’s overall slate.”

According to the Wall Street Journal, however, “Netflix has committed to ordering an undisclosed number of those films.”

See what others are saying: (Deadline) (Wall Street Journal) (IGN)

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