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Netflix To Invest $100 Million in Diversity Initiative

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  • Netflix will invest $100 million into a creative equity fund over the next five years in an effort to boost diversity both in front of and behind the camera. 
  • This comes after the streaming service released a report on diversity in its original programming, which found that the company made strides for women and Black characters on screen but lacked in other areas.
  • For both film and television, Latino characters only made between 1.7% and 5% of lead roles and main cast members, despite being 12% of the U.S. population.
  • The report also found that just 2% of speaking roles in film and 3.3% of speaking roles in series were for LGBTQ characters.

Netflix Invests in Diversity

Netflix announced plans on Friday to invest $100 million into a creative equity fund over the next five years in an effort to boost diversity in all areas of production.

Ted Sarandos, the co-CEO of Netflix, wrote in a blog post explaining that this fund will invest in company programs aimed at identifying, training, and providing job opportunities for-up-and coming talent in the industry. It will invest in numerous organizations with “a strong track record of setting underrepresented communities up for success in the TV and film industries.

This comes as the streaming giant just released a massive report on its own diversity, done by Dr. Stacy Smith and the USC Annenberg Inclusion Initiative. The study analyzed 180 scripted series and 126 films Netflix released in 2018 and 2019 to find where the studio has succeeded and where it needs to break ground. 

Dr. Smith said a report of this nature is both unique and historic. 

“At the Annenberg Inclusion Initiative, we’re not aware of any other company taking a leadership role and making their findings as transparent and rolling out those results to all the communities,” she claimed in a video explaining the results of her research. 

“Given the size and scope of Netflix content, particularly as it relates to its entertainment industry peers, the results show one thing very clear — Netflix is committed to inclusion across its content portfolio,” she continued. 

Findings of the Report

Among the more positive findings, the report said that Netflix programs reflect gender equality when it comes to main roles, with 48% of films and 54% of shows having women leads or co-leads. It also found that 19% of lead roles went to male and female characters with unrepresented backgrounds, which is more than the industry at large did in the top grossing films of 2018 and 2019.  

When it comes to behind-the-camera film roles for women, Netflix is also outpacing the progress the industry is making overall. The company hired women to direct 23% of its movies, compared to just 7.6% of women who directed the top grossing films of 2018 and 2019. Netflix also employed female writers and producers at a significantly higher rate. 

The report found that the more women were working behind the camera, the more women wound up in front of it as well. 

“Inclusion happens when women are given the keys to the kingdom,” Dr. Smith said in a video explaining the results of her research. 

Still, there were many strides Netflix has yet to make when it comes to representation. While it did hire women of color to direct its films at three times the rate the industry in general did, they still only totaled just over 6% of directors for the studio. When it came to women of color directing television, Netflix fell behind industry-wide statistics. 

The report found that 15% of leads and co-leads were Black characters and almost 20% of main casts were Black, which is on par for the U.S. population. However, when it comes to other underrepresented groups, the studio lacked. 

For both film and television, Latino characters only made up between 1.7% and 5% of leads or main cast members, despite being 12% of the U.S. population. Additionally, the report noted that when it came to series, just 3% of creators and producers and 2% of writers and directors were Latino. For film, the studio employed just one Latino writer and director and only five producers. 

LGBTQ characters and characters with disabilities were likewise underrepresented. Just 2% of speaking roles for film and 3.3% of speaking roles for TV went to characters that identified as LGBTQ. 

Less than 2% of speaking film characters and 2.4% of speaking television characters had disabilities, compared to 27% of the American population identifying as having some sort of disability. 

What Netflix Will Do Next

Netflix plans to take this data and build upon its findings. 

“Great stories can truly come from anywhere, be created by anyone, whatever their background, and be loved everywhere,” Sarandos wrote. “And by better understanding how we are doing, we hope to stimulate change not just at Netflix but across our industry more broadly.”

During a virtual symposium, leaders at Netflix discussed the research and why it is important to the industry and the company. 

“Part of young boys and girls seeing themselves, seeing who they are in those roles and making sure that we don’t have ‘Black Panther’ once a decade, that we have films where young people of color, young women can see themselves as heroes in active roles,” Netflix’s Vice President of Global film, Scott Stuber said. 

He added that the new Netflix film “Jingle Jangle” starring Kegan Michael Key and Forest Whitaker was just one recent example of diversity on screen making a difference. 

“The outpouring from the Black community, having a holiday film that represented them and their families, was an incredible thing for our filmmaker and for our company. And I think we have to continue to think in those terms.”

Sarandos says Netflix is committed to its work with Dr. Smith and the USC Annenberg Inclusion Initiative. The two will work together to release a report every two years between now and 2026. 

See what others are saying: (Variety) (Deadline) (New York Times)

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Netflix Reinstates Employee Who Crashed Director-Level Meeting After Criticizing Dave Chapelle

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Terra Field had publicly accused Chappelle of making transphobic remarks in his new stand-up special “The Closer” just days before she was suspended.


Netflix Reinstates Terra Field

Netflix reinstated a transgender employee who was critical of Dave Chappelle’s new stand-up special after suspending her for attending a director-level meeting without an invitation. 

Terra Field tweeted on Tuesday that she was reinstated once the company determined “there was no ill-intent in” her decision to attend the meeting.

“I’m going to take a few days off to decompress and try to figure out where I’m at,” she added. “At the very least, I feel vindicated.”

Field also shared an email Netflix sent her regarding her suspension being lifted. 

“Our investigation did not find that you joined the QBR meeting with any ill intent and that you genuinely didn’t think there was anything wrong with seeking access to this meeting,” the email said. “Additionally, when a Director shared the link it further supported that this was a meeting you could attend.”

Field’s suspension came just days after she tweeted a viral thread criticizing Chappelle’s latest program on Netflix, “The Closer.” She was one of many activists who claimed Chappelle’s set was transphobic and encouraged Netflix to take action. Field wrote that his comments attacked “the very validity of transness.” Netflix insisted those tweets had nothing to do with her suspension. 

Field reportedly attended the director-level meeting with two other employees who were also suspended. A spokesperson for Netflix told Deadline that those two staffers have likewise been reinstated and the company “will be distributing broader guidance about meetings and clarifying which are for which people.”

Netflix’s Response to Dave Chappelle Controversy

Netflix, for its part, has defended Chappelle and rejected calls to remove “The Closer” from the streaming service.

“It never feels good when people are hurting, especially our colleagues,” Netflix co-CEO Ted Srandos wrote in an internal memo. “You should also be aware that some talent may join third parties in asking us to remove the show in the coming days, which we are not going to do.”

“We don’t allow titles on Netflix that are designed to incite hate or violence, and we don’t believe The Closer crosses that line,” he added. “I recognize, however, that distinguishing between commentary and harm is hard, especially with stand-up comedy which exists to push boundaries. Some people find the art of stand-up to be mean spirited but our members enjoy it, and it’s an important part of our content offering.”

Among other things, Chappelle took time in his special to defend author J.K. Rowling, who previously faced backlash over a series of transphobic remarks she made. Chappelle said he agreed with Rowling.

“I’m team TERF,” he added. “I agree. I agree, man. Gender is a fact.”

Chappelle went on to make jokes about Caitlyn Jenner before comparing the genitalia of transgender women to Beyond and Impossible meat.

Many employees at Netflix are still frustrated with the way the platform has handled the controversy surrounding “The Closer.” According to The Verge, a trans employee resource group is planning a walkout on Oct. 20.

“Trans Lives Matter. Trans Rights Matter,” the group said in a memo. “And as an organization, Netflix has continually failed to show deep care in our mission to Entertain the World by repeatedly releasing content that harms the Trans community and continually failing to create content that represents and uplifts Trans content. We can and must do better!”

See what others are saying: (The Verge) (Deadline) (The New York Times)

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Lil Nas X and Bella Poarch May Have Abandoned Plans To Participate In TikTok NFT Program

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Lil Nas X’s TikTok NFT was scheduled to debut a week ago and is still not available to the public.


Creators Allegedly Leave TikTok’s NFT Program

Musicians Lil Nas X and Bella Poarch may have quietly exited TikTok’s new NFT collection, according to a report from Rolling Stone.

TikTok first announced the line, which is called “TikTok Top Moments,” at the end of September. It involves a series of creator-led NFTs, or non-fungible tokens, which are unique and tradeable digital assets. TikTok’s NFTs can be purchased with the cryptocurrency Ethereum. According to a press release, the money will “largely go directly to the creators and NFT artists involved.”

TikTok said that creators like Poarch, Lil Nas X, Grimes, Curtis Roach, Brittany Broski, and more would be participating in the program. The company called NFTs an “empowerment tool” that will allow these creators to “be recognized and rewarded for their content.” It planned to debut the collection on Oct. 6 with Lil Nas X’s NFT, but that token has still not been made available. A source told Rolling Stone that it may never be released. 

NFT Rollout Described as “A Mess”

The outlet also reported that Poarch is “actively contemplating pulling out of the program due to worries about its execution.” According to Rolling Stone, three sources familiar with the rollout of the program have described it as “a challenge,” “a mess,” and “a complete joke.”

Those sources claimed that in order to secure Poarch’s initial participation, TikTok offered her marketing support worth potentially $4 million for her next release. The company also allegedly promised to use one of her songs in an end-of-year campaign. A spokesperson for TikTok, however, described these claims as “not accurate.”

Neither Poarch nor Lil Nas X has commented on their participation yet. Meanwhile, TikTok declined to answer Rolling Stone’s questions about the status of their NFTs. 

Some of TikTok’s announced NFTs have gone public, though. Throughout Tuesday, Roach’s “Bored in the House” video was up for auction on the platform Immutable. 

NFTs took the internet by storm in early 2021, but their popularity peaked in May and declined throughout the summer. Celebrities, tech moguls, and everyday people featured in viral memes have hopped on the trend and made millions doing so. 

According to Rolling Stone, TikTok has valued some of its own NFTs at $1 million. Now, it’s unclear if those tokens will ever hit the market.

See what others are saying: (Rolling Stone) (Dexerto)

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Ariana Grande, Bella Hadid, and Others Honor World Mental Health Day

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A slew of stars acknowledged the day by sharing personal stories and making hefty donations to organizations that offer mental health resources.


Celebrities Donate to Mental Health Organizations

Major celebrities honored World Mental Health Day on Sunday by speaking candidly about their mental health struggles and donating to nonprofits.

Singer Ariana Grande announced that she is donating $5 million worth of free therapy through the online counseling platform Better Help. The star previously partnered with the company over the summer to give $1 million in therapy to fans and opted to throw more money at the program following its success. 

“I acknowledge that there are very real barriers when it comes to accessing mental health resources, and while this is only one small gesture (and a much larger systemic problem remains) I wanted to do this again with @betterhelp in hopes of bringing access to a few more people and perhaps inspiring a few of you to try something new and prioritize your own healing,” Grande wrote on Instagram. 

Those interested can sign up for a free first month of Better Help and get an additional 15% off the second month. 

Model Bella Hadid also pledged to donate to mental health resources. She teamed up with the beverage company Kin Euphorics, which will donate 10% of its October sales to Gurls Talk, a nonprofit that gives adolescent girls a space to talk about mental health, along with various educational tools to aid those discussions. Hadid will match those donations.

“Dealing with mental illness for most of my life, bringing awareness to the education of mental health through my platform is something that I will continue to do until our mental is just as respected as our physical,” Hadid wrote. “I want everyone who struggles daily to know that you are not alone.”

Stars Share Resources and Personal Stories

Meanwhile, actress and singer Selena Gomez used her new makeup brand Rare Beauty to share statistics about the prevalence of mental illness and the efforts to combat it. The company, which has previously focused on several mental health initiatives, shared that just 1.3% of philanthropic investments go towards supporting mental health.

The company additionally cited information from an American Psychological Association report, which revealed that young people are particularly vulnerable to mental health struggles. It found that seven out of 10 Gen Z adults are more likely to report experiencing depression symptoms compared to other generations. 

Gomez shared Rare Beauty’s post to her own story as well. 

Singer Olivia Rodrigo similarly opened up about mental health and therapy during an interview with CBS that aired Sunday. In it, she said she has been in therapy since she was 16, which she believes has helped her both personally and professionally.

“That was a really big, life-changing moment,” she said. “I’ve learned so much about myself.” 

“I think there’s sometimes a stigma around it, too, like I was saying,” the singer continued. “Sometimes people are like, ‘Oh, you don’t need that. You have so much. Your life is so great. What are your problems?’ I think that’s definitely a thing that sometimes older people can do to younger people to kind of trivialize what they’re going through.” 

See what others are saying: (Billboard) (E! News) (Complex)

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