Netflix To Invest $100 Million in Diversity Initiative
- Netflix will invest $100 million into a creative equity fund over the next five years in an effort to boost diversity both in front of and behind the camera.
- This comes after the streaming service released a report on diversity in its original programming, which found that the company made strides for women and Black characters on screen but lacked in other areas.
- For both film and television, Latino characters only made between 1.7% and 5% of lead roles and main cast members, despite being 12% of the U.S. population.
- The report also found that just 2% of speaking roles in film and 3.3% of speaking roles in series were for LGBTQ characters.
Netflix Invests in Diversity
Netflix announced plans on Friday to invest $100 million into a creative equity fund over the next five years in an effort to boost diversity in all areas of production.
Ted Sarandos, the co-CEO of Netflix, wrote in a blog post explaining that this fund will invest in company programs aimed at identifying, training, and providing job opportunities for-up-and coming talent in the industry. It will invest in numerous organizations with “a strong track record of setting underrepresented communities up for success in the TV and film industries.”
This comes as the streaming giant just released a massive report on its own diversity, done by Dr. Stacy Smith and the USC Annenberg Inclusion Initiative. The study analyzed 180 scripted series and 126 films Netflix released in 2018 and 2019 to find where the studio has succeeded and where it needs to break ground.
Dr. Smith said a report of this nature is both unique and historic.
“At the Annenberg Inclusion Initiative, we’re not aware of any other company taking a leadership role and making their findings as transparent and rolling out those results to all the communities,” she claimed in a video explaining the results of her research.
“Given the size and scope of Netflix content, particularly as it relates to its entertainment industry peers, the results show one thing very clear — Netflix is committed to inclusion across its content portfolio,” she continued.
Findings of the Report
Among the more positive findings, the report said that Netflix programs reflect gender equality when it comes to main roles, with 48% of films and 54% of shows having women leads or co-leads. It also found that 19% of lead roles went to male and female characters with unrepresented backgrounds, which is more than the industry at large did in the top grossing films of 2018 and 2019.
When it comes to behind-the-camera film roles for women, Netflix is also outpacing the progress the industry is making overall. The company hired women to direct 23% of its movies, compared to just 7.6% of women who directed the top grossing films of 2018 and 2019. Netflix also employed female writers and producers at a significantly higher rate.
The report found that the more women were working behind the camera, the more women wound up in front of it as well.
“Inclusion happens when women are given the keys to the kingdom,” Dr. Smith said in a video explaining the results of her research.
Still, there were many strides Netflix has yet to make when it comes to representation. While it did hire women of color to direct its films at three times the rate the industry in general did, they still only totaled just over 6% of directors for the studio. When it came to women of color directing television, Netflix fell behind industry-wide statistics.
The report found that 15% of leads and co-leads were Black characters and almost 20% of main casts were Black, which is on par for the U.S. population. However, when it comes to other underrepresented groups, the studio lacked.
For both film and television, Latino characters only made up between 1.7% and 5% of leads or main cast members, despite being 12% of the U.S. population. Additionally, the report noted that when it came to series, just 3% of creators and producers and 2% of writers and directors were Latino. For film, the studio employed just one Latino writer and director and only five producers.
LGBTQ characters and characters with disabilities were likewise underrepresented. Just 2% of speaking roles for film and 3.3% of speaking roles for TV went to characters that identified as LGBTQ.
Less than 2% of speaking film characters and 2.4% of speaking television characters had disabilities, compared to 27% of the American population identifying as having some sort of disability.
What Netflix Will Do Next
Netflix plans to take this data and build upon its findings.
“Great stories can truly come from anywhere, be created by anyone, whatever their background, and be loved everywhere,” Sarandos wrote. “And by better understanding how we are doing, we hope to stimulate change not just at Netflix but across our industry more broadly.”
During a virtual symposium, leaders at Netflix discussed the research and why it is important to the industry and the company.
“Part of young boys and girls seeing themselves, seeing who they are in those roles and making sure that we don’t have ‘Black Panther’ once a decade, that we have films where young people of color, young women can see themselves as heroes in active roles,” Netflix’s Vice President of Global film, Scott Stuber said.
He added that the new Netflix film “Jingle Jangle” starring Kegan Michael Key and Forest Whitaker was just one recent example of diversity on screen making a difference.
“The outpouring from the Black community, having a holiday film that represented them and their families, was an incredible thing for our filmmaker and for our company. And I think we have to continue to think in those terms.”
Sarandos says Netflix is committed to its work with Dr. Smith and the USC Annenberg Inclusion Initiative. The two will work together to release a report every two years between now and 2026.
See what others are saying: (Variety) (Deadline) (New York Times)
Twitch Tightens Policies on Explicit Deepfakes
“The creation, promotion, or viewing of this content is not welcome on Twitch,” the company said in a blog post.
New Rules Regarding “Synthetic NCEI”
Twitch is cracking down on explicit deepfake content and will indefinitely suspend users who share or promote it after a first offense.
“The existence of this content, and its presence and distribution on various sites, is personally violating and beyond upsetting. Deepfake porn isn’t a problem on Twitch, but it’s a terrible issue that some streamers (almost exclusively women) may face on the internet at large,” Twitch said in a Tuesday blog post, explaining it wants to “help streamers protect themselves” in any case this issue arises.
Twitch referred to this content as “synthetic non-consensual exploitative images,” or “synthetic NCEI,” but many of the platform’s users have casually referred to it as deepfake porn. Synthetic NCEI involves someone taking the face of another person and editing it into a pornographic video to make it appear as though that person filmed themselves demonstrating those sexual acts. The new rise in access to this technology has concerned many, as it is easy to use it to exploit others.
While synthetic NCEI is already banned on Twitch, the company took a more actionable step against it in its Tuesday post by creating an Adult Sexual Violence and Exploitation policy. The new rule prohibits the intentional sharing, promoting, or creation of synthetic NCEI and those acts can result in an indefinite suspension on the first offense.
Twitch also updated its Adult Nudity policy to include synthetic NCEI. Even if it is only shown briefly, that content will still be taken down and result in an enforcement.
In addition to the policy changes, Twitch made available a list of resources for those who might be impacted by or wish to learn more about synthetic NCEI.
“The creation, promotion, or viewing of this content is not welcome on Twitch,” the company said closing its blog post.
Growing Concerns About Explicit Deepfakes
Twitch’s updates come as synthetic NCEI and deepfakes have become a primary topic of concern for social media platforms. Earlier this year, Twitch was home to a major deepfake controversy after a streamer known as Atrioc was caught with an open tab to a website that hosted these videos. That site specifically hosted deepfakes of female Twitch streamers, some of whom were Atrioc’s colleagues.
Many women featured on the page spoke out against these deepfakes, explaining the trauma they endured knowing their face, image, and likeness were used in a sexual manner without their consent. It’s an issue that extends far past Twitch creators. Some fear they could be used for revenge porn, and there are already several cases where the technology is used to create sexual videos of celebrities.
On Tuesday, NBC News published a report finding that Facebook and Instagram ran suggestive ads featuring deepfakes of actresses like Emma Watson and Scarlett Johansson. The ads were for a deepfake app that told users they could “replace face with anyone.”
While the ads did not show explicit pornographic content, one ad featuring Watson was clearly meant to mimic the start of an explicit video, suggesting a sexual act was about to start. The face of the “Harry Potter” actress was seen looking into the camera before bending down.
The report found that 127 ads with Watson deepfakes and 74 with Johansson deepfakes ran across Meta’s platforms on Sunday and Monday, but have since been removed. The app in question was also removed from the Apple app store after NBC News contacted the tech giant for comment.
See what others are saying: (The Verge) (Engadget) (Kotaku)
Fans Defend Pedro Pascal After Actor Refused to Read Thirst Tweets: “It’s Sexual Harassment”
Pascal has been dubbed the Internet’s “daddy,” but many think the joke has gone too far.
Pascal’s Heartthrob Status
Fans are defending actor Pedro Pascal after he refused to read thirst tweets on the red carpet, arguing that it is inappropriate and disrespectful to ask him to do so.
Pascal, the star of HBO’s “The Last of Us” and Disney+’s “The Mandalorian,” has become a major Hollywood heartthrob. He has even been widely dubbed as the Internet’s “daddy” by those posting about his handsome looks. The running joke grew last year when he did a Vanity Fair lie detector test and said he considered himself a “bigger daddy” than “Star Wars” star Oscar Isaac.
“Daddy is a state of mind, you know what I’m saying? I’m your daddy,” he quipped during the interview.
Since then, TikTokers have started posting thirst trap edits of Pascal, journalists have called him “daddy” on the red carpet, and interviewers have shown him tweets where fans call him a “cool, slutty daddy.”
Pascal has been a good sport about the public displays of lust for him, but many think the joke may have crossed a line. During last week’s red carpet premiere for season three of “The Mandalorian,” an Access Hollywood reporter went viral for asking Pascal to read thirst tweets to the camera. Pascal politely declined.
“No. Dirty! Dirty!” he told the reporter after reading through the tweets.
“For your enjoyment only,” she responded.
“Thank you very much,” Pascal said before exiting the interview.
Fans Condemn Thirst Tweet Interviews
In response, many who watched the clip condemned this treatment of Pascal, arguing it promoted constant objectification.
“I think it’s time for the internet to leave Pedro Pascal alone,” one person wrote. “It’s sexual harassment, but no one seems to care bc he’s a man + is graceful about it. It’s really gross and I would never want to be treated like that.”
“These jokes have gone way too far and he’s visibly uncomfortable,” another fan added.
Some claimed that while the Internet’s love of Pascal “started as harmless fun…the constant public objectification and sexualization must be terrible” and should stop.
“Being attractive, banking on it, selling it, and even at times enjoying some of the attention, doesn’t give everyone wholesale permission to sexualize you,” someone else argued.
See what others are saying: (IndieWire) (The Gamer) (BuzzFeed News)
Conservatives Pledge to #BoycottHershey After International Women’s Day Campaign Featured a Trans Woman
“I hope this campaign shows trans girls they can dream big and change the world too,” activist Fae Johnstone said in her Hers for She video.
Hershey Highlights Fae Johnstone
Step aside, Green M&M. Conservatives have a new candy that they’re mad at: Hershey bars.
On Wednesday, Hershey Canada unveiled its “Her for She” International Women’s Day initiative, which aims to celebrate “women changing the future.” Conservatives were quickly outraged by the company’s choice to highlight Fae Johnstone, a trans woman and LGBTQ+ rights activist, as part of this effort.
“We can create a world where everyone is able to live in public space as their honest and authentic selves,” Johnstone said in a “Her for She” video.
In addition to Johnstone, the campaign features gender equality activists, a climate tech researcher, and an indigenous rights activist, all of whom have fought for progress in their respective fields. The women will appear on Hershey’s websites, in marketing promotions, and in artistic renderings on Hershey bar wrappers.
Johnstone wrote on Twitter that she hopes Hershey’s campaign will “give more young women and girls role models” who can demonstrate how to “change the world, together.”
“It also means a lot to be included, as a young(ish?) trans woman,” Johnstone continued. “I grew up with few trans role models. Many young trans folks haven’t met a trans adult. I hope this campaign shows trans girls they can dream big and change the world too.”
A Swift Transphobic Backlash
This decision, however, prompted right-wing Twitter users to accuse Hershey of hating “real” women. Many of the posts included blatantly transphobic rhetoric, as well as promises to boycott the company because it went “woke.”
The outrage was so prominent that #BoycottHershey was one of the top Twitter trends on Thursday morning.
This backlash comes just a little over a month after conservative media figures like Tucker Carlson slammed M&M for making the green mascot character, well, less sexy.
In response to Mars changing the green candy’s outfit, Carlson accused the Mars company of making its characters “as unattractive as possible because when you’re intentionally repulsive, it’s clear you’ve got the right politics.”
Not long after the right-wing backlash, M&M opted to replace its “spokescandies” with actress Maya Rudolph.
The conservative outrage targeted at both Hershey and M&M is part of a larger culture war against any company that makes changes to address diversity, climate change, or other social issues. Brands like Xbox, “Sesame Street,” and more have at one point provoked the ire of Fox News hosts and other Republican figures.
In fact, their outrage against these progressive changes has become so common that once #BoycottHershey was trending, some tweeted that they did not even have to click on the hashtag “to know that they must have done something compassionate that the right hates.”