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Music Labels Launch TikTok Accounts for Deceased Stars in Suspected Efforts To Go Viral



  • Music labels and estates behind icons like Whitney Houston and Frank Sinatra have launched official TikTok accounts for the deceased stars.
  • Because of the app’s undeniable influence on the music industry, many believe these types of accounts are being created in hopes that the artist’s old song will go viral, which has happened on TikTok before.
  • In fact, Fleetwood Mac’s 1977 hit “Dream” made its way back onto the Billboard charts earlier this year after a video of a TikTok user skateboarding to the song went viral.
  • In a seemingly similar effort, Epic Records is reportedly hiring influencers to post with old songs. The D’Amelio family, for instance, has posted several TikTok videos using Michael Jackson hits.

Frank Sinatra Joins TikTok

Since TikTok’s rise in use, the video-sharing app has played a huge role in determining what music is popular.

Viral trends on the app have been known to push smaller artists onto the Billboard charts, helping launch the careers of stars like Lil Nas X and Ambjaay, among others.

However, in recent months, music labels have begun trying to help boost interest in their older catalogs of songs.

For instance, Dave Jorgenson, better known as The Washington Post TikTok Guy, pointed out last week that a new exciting artist had joined the platform: Frank Sinatra.

That might seem a bit odd given that Sinatra has been dead since 1998, but he’s actually not the only deceased music legend on the app.

In fact, there are TikTok accounts for stars like Prince, Whitney Houston, George Michael, and John Lennon. Some were launched earlier this summer, others more recently.

A few have been created by the musician’s estates, however, according to Business Insider reporter Dan Whateley, a lot of these accounts are being launched by the artist’s music labels.

Why Is This Happening?

This seems to be happening so that labels can upload clips of the artist’s songs to be used by others on the app, presumably in hopes that they go viral.

Older songs going viral isn’t something completely out of the realm of possibility. Take Fleetwood Mac, for example.

Their 1977 song “Dream” was singlehandedly pushed back onto the Billboard charts earlier this year thanks to a viral TikTok of a guy just vibing to it on his skateboard while drinking some cran-raspberry juice. That guy, Nathan Apodaca, or 420Doggface208, is now a huge creator in his own right.

His video caused sales of the song to triple, and streams to double. The video even helped the whole “Rumours” album do well again, so perhaps the same could happen for other artists. 

Epic Records Hires Influencers

In fact, in news somewhat related to this trend, New York Times reporter Taylor Lorenz pointed out that Epic records is paying TikTokers to use old songs “in hopes that a viral sound will lead to a boost in back catalog streaming.”

The effort has already been seen from the entire D’Amelio family. Teen stars Dixie and Charli D’Amelio, for example, posted TikToks jamming out to Michael Jackson’s “Man in the Mirror” with the hashtag “#EpicRecordsPartner.”



♬ Man in the Mirror – Michael Jackson

Their parents did the same to some other Michael Jackson hits

It’s not really surprising to see influencers getting paid to promote songs on the app, but it usually happens in relation to newer music.

Now, some hope that these efforts to promote iconic singers will allow a new generation of listeners to appreciate their greatness. That could be huge considering the growing number of young people on the app who can quickly recognize a D’Amelio sister but not Jackson or even any of The Beatles.

See what others are saying: (Tubefilter) (Pedestrian) (Independent)


Lil Nas X Starts Bail Project Fund After Releasing Prison-Set Video for “Industry Baby”



The singer said he is working to address “the disproportionate impact that cash bail has on the black community.

Lil Nas X Starts Bail X Fund

Following the release of his latest single “Industry Baby,” Lil Nas X launched a partnership with The Bail Project that aims to cover bail funds for people across the country. 

The music video for the song took place in the fictional “Montero State Prison,” a reference to the title of his upcoming album and the singer’s real name. While Lil Nas X spent much of his time online promoting the video with memes, he put a pause on the jokes Saturday to announce the Bail X Fund and bring attention to issues regarding incarceration in the United States. 

“On a serious note, I know the pain that incarceration brings to a family,” Lil Nas X tweeted. “And the disproportionate impact that cash bail has on the black community. That’s why I teamed up with @bailproject to create the Bail X Fund.”

The Bail Project aims to eliminate cash bail in the U.S.  It has posted over $47 million in free bail for over 17,000 low-income people across the country. It also provides post-release support and services to those who need them.

“Music is the way I fight for liberation. It’s my act of resistance,” Lil Nas X wrote in a statement on the fund’s website. “But I also know that true freedom requires real change in how the criminal justice system works. Starting with cash bail.”

The Fight to End Cash Bail

According to the Prison Policy Initiative, like many issues within the criminal justice system, cash bail disproportionately harms Black Americans. The group claims that Black and brown defendants are somewhere between 10% to 25% “more likely than white defendants to be detained pretrial or to have to pay money bail.” It also argues that Black men are 50% more likely to be detained pretrial than white defendants, and says Black and brown defendants generally “receive bail amounts that are twice as high as bail set for white defendants – and they are less likely to be able to afford it.”

Lil Nas X said he is “doing something” to address these issues and invited his fans to join him. He hopes that his efforts will encourage other artists to use their platforms to likewise speak about these injustices.

“Ending cash bail is one of the most important civil rights issues of our time,” he wrote. “Donate what you can to the Bail X Fund. Let’s bring people home & let’s fight for freedom and equality.”

A donation tab was attached to the song’s music video, where it says nearly $44,000 has been raised for the Bail X Fund. The video has blown up on YouTube, racking up over 31 million views. It remains the number one trending video in music as of Monday morning. 

The song has likewise found success on Spotify, where it debuted at number two and eventually reached the number one spot.

See what others are saying: (Billboard) (NBC News) (A.V. Club)

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Fire at Home Reportedly Owned by Beyoncé and Jay-Z Under Arson Investigation



Officials said there were no injuries or evacuations during the fire, which was put out in around two hours.

Fire Breaks Out at Famed Couple’s Reported Residence

A Wednesday fire at a historic home in New Orleans, Louisiana believed to be owned by music titans Beyoncé and Jay-Z is being investigated as a possible arson. 

On Thursday, a New Orleans Police Department spokesperson confirmed to multiple outlets that it had received a tip about a suspicious person in the area. Further details about the suspicious person and the cause of the fire have not been revealed.

Neighbors told local media that there is an unlocked gate on the property that outsiders sometimes use to gain entry.

Officials told The New York Post that it took 22 firefighters over two hours to extinguish the blaze, with no reported injuries or evacuations. The extent of the damage currently remains unclear, but a spokesperson told The Post that given the age of the residence, the situation could have been far more severe. 

“If [the firefighters] didn’t get there when they did, it could have been much worse,” the spokesperson said. “It’s a historic home.”

About the Home

The building was first built in the Garden District neighborhood of the city in the 1920s as a church. It was later used as a ballet school and then became a high-end residence in 2000. says it is currently valued at $3 million.

The home was purchased in 2015 by Sugarcane Parkin LLC. According to The Washington Post, this company has the same registered address as other entities owned by Beyoncé. Sugarcane Parkin is also allegedly managed by Beyoncé’s mother, Celestine Lawson, better known as Tina Knowles.

Representatives for the “Lemonade” singer and her husband have not issued any public statements about the incident, nor have they confirmed that the home is owned by the couple. 

In March of this year, storage units in Los Angeles belonging to Beyonce were burglarized. According to TMZ, over a million dollars of goods were stolen, including expensive dresses and handbags.

See what others are saying: (The Washington Post) (The New York Post) (NOLA)

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Cleveland’s Baseball Team Changes Name From Indians to Guardians



The move marks the team’s first name change since 1915, and it comes after decades of criticism from Native Americans. 

Name Change Announced

Cleveland’s Major League Baseball team said Friday that it will change its name after the 2021 season from the Indians to the Guardians.

The team announced the name change with a just over two-minute video narrated by actor Tom Hanks.

“You see, there’s always been a Cleveland — that’s the best part of our name,” Hanks says in the clip. “And now it’s time to unite as one family, one community, to build the next era for this team and this city.”

This marks the team’s first name change since 1915, and it comes after decades of criticism from Native Americans. 

Despite long-running calls to change racist and offensive team names — including the Washington Redskins — such campaigns did not gain significant momentum until the nationwide racial reckoning that followed the murder of George Floyd.

Why Guardians?

Officials behind the Cleveland team first pledged to change the name last year and previously removed the “Chief Wahoo” logo, a caricature of a Native American character, from its uniforms following the 2018 season.

It toyed with several options before ultimately landing on Guardians, which draws from Cleveland’s architectural history. 

“We are excited to usher in the next era of the deep history of baseball in Cleveland,” team owner and chairman Paul Dolan said in a news release. 

“Cleveland has and always will be the most important part of our identity. Therefore, we wanted a name that strongly represents the pride, resiliency and loyalty of Clevelanders.”

“‘Guardians’ reflects those attributes that define us while drawing on the iconic Guardians of Traffic just outside the ballpark on the Hope Memorial Bridge. It brings to life the pride Clevelanders take in our city and the way we fight together for all who choose to be part of the Cleveland baseball family. While ‘Indians’ will always be a part of our history, our new name will help unify our fans and city as we are all Cleveland Guardians.”

Guardians will be the fifth name in franchise history, joining Blues (1901), Bronchos (1902), Naps (1903-14), and Indians (1915-2021).

See what others are saying:(ESPN)(Axios) (Cleveland)

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