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Music Labels Launch TikTok Accounts for Deceased Stars in Suspected Efforts To Go Viral

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  • Music labels and estates behind icons like Whitney Houston and Frank Sinatra have launched official TikTok accounts for the deceased stars.
  • Because of the app’s undeniable influence on the music industry, many believe these types of accounts are being created in hopes that the artist’s old song will go viral, which has happened on TikTok before.
  • In fact, Fleetwood Mac’s 1977 hit “Dream” made its way back onto the Billboard charts earlier this year after a video of a TikTok user skateboarding to the song went viral.
  • In a seemingly similar effort, Epic Records is reportedly hiring influencers to post with old songs. The D’Amelio family, for instance, has posted several TikTok videos using Michael Jackson hits.

Frank Sinatra Joins TikTok

Since TikTok’s rise in use, the video-sharing app has played a huge role in determining what music is popular.

Viral trends on the app have been known to push smaller artists onto the Billboard charts, helping launch the careers of stars like Lil Nas X and Ambjaay, among others.

However, in recent months, music labels have begun trying to help boost interest in their older catalogs of songs.

For instance, Dave Jorgenson, better known as The Washington Post TikTok Guy, pointed out last week that a new exciting artist had joined the platform: Frank Sinatra.

That might seem a bit odd given that Sinatra has been dead since 1998, but he’s actually not the only deceased music legend on the app.

In fact, there are TikTok accounts for stars like Prince, Whitney Houston, George Michael, and John Lennon. Some were launched earlier this summer, others more recently.

A few have been created by the musician’s estates, however, according to Business Insider reporter Dan Whateley, a lot of these accounts are being launched by the artist’s music labels.

Why Is This Happening?

This seems to be happening so that labels can upload clips of the artist’s songs to be used by others on the app, presumably in hopes that they go viral.

Older songs going viral isn’t something completely out of the realm of possibility. Take Fleetwood Mac, for example.

Their 1977 song “Dream” was singlehandedly pushed back onto the Billboard charts earlier this year thanks to a viral TikTok of a guy just vibing to it on his skateboard while drinking some cran-raspberry juice. That guy, Nathan Apodaca, or 420Doggface208, is now a huge creator in his own right.

His video caused sales of the song to triple, and streams to double. The video even helped the whole “Rumours” album do well again, so perhaps the same could happen for other artists. 

Epic Records Hires Influencers

In fact, in news somewhat related to this trend, New York Times reporter Taylor Lorenz pointed out that Epic records is paying TikTokers to use old songs “in hopes that a viral sound will lead to a boost in back catalog streaming.”

The effort has already been seen from the entire D’Amelio family. Teen stars Dixie and Charli D’Amelio, for example, posted TikToks jamming out to Michael Jackson’s “Man in the Mirror” with the hashtag “#EpicRecordsPartner.”

@charlidamelio

#epicrecordspartner

♬ Man in the Mirror – Michael Jackson

Their parents did the same to some other Michael Jackson hits

It’s not really surprising to see influencers getting paid to promote songs on the app, but it usually happens in relation to newer music.

Now, some hope that these efforts to promote iconic singers will allow a new generation of listeners to appreciate their greatness. That could be huge considering the growing number of young people on the app who can quickly recognize a D’Amelio sister but not Jackson or even any of The Beatles.

See what others are saying: (Tubefilter) (Pedestrian) (Independent)

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Britney Spears Asks For Privacy After Fans Called Cops to Conduct a Wellness Check on Her

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Fans said they were concerned after the singer deleted her Instagram account.

EDITOR’S NOTE: This article was updated to include a statement from Britney Spears


Fans Call 911

Britney Spears said her fans “went a little too far” after some called the police to conduct a wellness check on her. 

The fans, many fueled by online conspiracy theories, were concerned about Spears because she deleted her Instagram account. While this is something the singer has done multiple times in the past, her fans thought she had left secret signals in her last post suggesting she needed help.

Some even posted videos of them calling emergency services on TikTok, a platform that is full of conspiracy videos about Spears. 

“I love and adore my fans but this time things went a little too far and my privacy was invaded,” Spears wrote in a statement on Thursday, citing “prank phone calls” that were made to police.

According to Spears, officers did not enter her home because once they got to her gate, they “quickly realized there was no issue and left immediately.”

“This felt like I was being gaslit and bullied once the incident made it to the news and being portrayed once again in a poor and unfair light by the media,” Spears continued. “During this time in my life, I truly hope the public and my fans who I care so much about can respect my privacy moving forward.”

On Wednesday, a spokesperson for Ventura County Sheriff’s Office confirmed to Page Six that the department “did get calls into our dispatch” but added there was no reason to believe that Spears was “in any kind of harm or any kind of danger.”

That spokesperson declined to say if officials contacted Spears or conducted a wellness check, citing privacy and public trust issues.

The Prominence of Britney Spears Conspiracies 

Just over a year has passed since Spears was freed from a highly restrictive conservatorship that controlled her life and finances for 13 years. Throughout the conservatorship, fans tried to use the pop icon’s social media to pick up clues that she was secretly struggling. She did not publicly speak about the conservatorship until the summer of 2021. 

Now that she has her freedom, fans are still reading heavily into her posts. Some believe there are hidden messages in her captions and in the gestures she does while dancing. Others think she is dead, missing, or hiding and that a body double is being used in her posts. Some are so concerned that they are coordinating a mass effort to pressure the Los Angeles Times into investigating Spears’ whereabouts and safety. 

In the last several years, many have reflected on Spears’ early days in the spotlight and the cruel ways she was harassed and targeted by paparazzi, news outlets, and culture at large. Often the punchline to a joke throughout the 2000s, many now sympathize with Spears, who was forced to endure heavy public scrutiny at a young age. Documentaries like “Framing Britney Spears” prompted many to see Spears as a victim of abusive media tactics, not the “crazy” woman tabloids painted her to be. 

Many are now concerned that fans are only going to subject Spears to a new onslaught of harassment by calling the police to her house. Even if the conspiracy theories are technically well-intentioned and often come from a place of concern, some believe they will jumpstart a media frenzy that could harm Spears’ mental well-being.

See what others are saying: (Page Six) (Jezebel) (TMZ)

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Razzies Apologize For Nominating 12-Year-Old, Adopt Age Rules For Future Nominations

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The group’s founder said the Razzies regret “any hurt” the young actress may have “experienced as a result of our choices.”


Razzies Face Backlash

The Razzie Awards revoked its “insensitive” nomination of 12-year-old Ryan Kiera Armstrong and added new guidelines banning child performers from being nominated in the future. 

The Razzies, which award the year’s worst movies, included Armstrong in its “Worst Actress” lineup for her role in “Firestarter.” Bryce Dallas Howard, Diane Keaton, Kaya Scodelario, and Alicia Silverstone were also nominated in the category.

Armstrong starred alongside Zac Efron in “Firestarter,” an adaptation of Stephen King’s novel of the same name. The picture received a 10% rating from critics on Rotten Tomatoes. 

While the film was broadly panned, many thought it was a bridge too far to nominate a child for a bad acting award.

“The Razzies are already mean-spirited & classless, but to nominate a kid is just repulsive & wrong,” child star Julian Hilliard, best known for his work in “WandaVision,” tweeted. “Why put a kid at risk of increased bullying or worse? Be better.”

Actor and podcast host Brandon Hardesty said the nomination was “completely ignorant and cynical.”

“They have no clue what this can do to a child actress who probably considered her starring role in FIRESTARTER as a high point in her life,” he wrote. 

“That girl was the best part of that mess of a movie,” film critic Shannon McGrew tweeted. “And on top of that, no kid should ever be nominated for an award that punches down on them.”

Nomination Revoked

Razzies founder John Wilson addressed the backlash in a statement to the press on Wednesday, calling the criticism “valid.”

“Sometimes, you do things without thinking, Then you are called out for it. Then you get it,” Wilson said. “It’s why the Razzies were created in the first place.”

“We have removed Armstrong’s name from the Final Ballot that our members will cast next month,” he continued. “We also believe a public apology is owed Ms. Armstrong, and wish to say we regret any hurt she experienced as a result of our choices.”

In addition to removing Armstrong’s nomination, The Razzies is now adopting “a Voting Guideline precluding any performer or film-maker under 18 years of age from being considered” for awards. 

“Since our motto is ‘Own Your Bad,’ we realize that we ourselves must also live up to it,” the statement closed.

While Armstrong will be the last child to nab a Razzie nomination, she was far from the first. Jake Lloyd made the list for his turn as young Anakin Skywalker in “Star Wars: Episode I – The Phantom Menace.” Gary Coleman and Macaulay Culkin also got nominations as teenagers.

See what others are saying: (Deadline) (The Hollywood Reporter) (People)

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SeatGeek CEO Calls to Break up Ticketmaster and Live Nation in Senate Hearing Following Taylor Swift Debacle

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“A lack of robust competition in our industry meaningfully stunts innovation, and consumers are who suffer,” Jack Groetzinger said.


Monopoly Concerns

Two months after technical difficulties blocked countless Taylor Swift fans from snagging seats to her tour, a bipartisan group of Senators held a hearing to re-examine the merger between Live Nation and Ticketmaster.

The two entertainment giants merged in 2010. Jack Groetzinger, the CEO of the rival ticket-selling platform SeatGeek, said during Tuesday’s hearing that the two need to be broken up to benefit consumers. 

“One, a lack of robust competition in our industry meaningfully stunts innovation, and consumers are who suffer,” he said. “Two, venues fear losing Live Nation concerts if they don’t use Ticketmaster, and three, the only way to restore competition in this industry is to break up Ticketmaster and Live Nation.” 

Sen. Amy Klobuchar (D-MN) echoed concerns about the lack of competition, arguing that Live Nation is the “definition of monopoly.”

“Live Nation is so powerful that it doesn’t even need to exert pressure, it doesn’t need to threaten, because people just fall in line,” she said. 

The Eras Tour Debacle

Ticketmaster has long been accused of price-gouging and complicating the ticket-buying process. Those issues made international headlines in November during the presale for Swift’s highly anticipated Era’s Tour. 

Millions of fans who attempted to enter Ticketmaster’s virtual queue walked away empty-handed after experiencing crashes, price inflation, and a myriad of other issues. 

According to Ticketmaster, the incredibly high demand, coupled with an onslaught of bot attacks, forced the platform to slow sales down. After the company delayed sales in certain cities and canceled the general sale altogether, Swift called the ordeal “excruciating.”

“We asked them, multiple times, if they could handle this kind of demand and we were assured they could,” she wrote on Instagram in November. 

The controversy prompted many to accuse Ticketmaster and its parent company, Live Nation, of holding a monopoly over the concert and live events industry. The U.S. Justice Department has opened an antitrust investigation into the entertainment giant. 

Ticketmaster Takes Heat

Ticketmaster has repeatedly tried to blame a number of factors for the failed Swift presale, even at one point suggesting the sale was too popular because the “Anti-Hero” singer waited so long to tour. 

“May I suggest, respectfully, that Ticketmaster ought to look in the mirror and say, ‘I’m the problem, it’s me,’” Sen. Richard Blumenthal (D-CT) said during the hearing. 

Still, the company continued to point the finger at record-breaking bot attacks. 

“We knew bots would attack at onsale and planned accordingly. We were then hit with three times the amount of bot traffic that we’d ever experienced,” Live Nation CFO Joe Berchtold said on Capitol Hill. 

“The attack requires [us] to slow down and even pause our sales. This is what led to a terrible consumer experience we deeply regret. We apologize to the fans, we apologize to Miss Swift, we need to do better and we will do better,” he continued. 

Others present at the hearing were not happy with Live Nation’s bot defense. Sen. Marsha Blackburn (R-TN) said that she has worked with companies in a variety of industries that deal with bots without these issues. 

“You know what, they get bot attacks every single day by the thousands. By the thousands,” she said. “And they have figured it out, but you guys haven’t? This is unbelievable.” 

“You can’t blame bots for what happened to Taylor Swift,” JAM Productions CEO Jerry Mickelson added. “There’s more to that story that you’re not hearing.”

According to Mickelson, Ticketmaster can actually stand to benefit from glitchy sales on its platform. 

“The process, when it’s slowed down, increases the money that Ticketmaster makes because they make money on fees and as the ticket prices go up due to dynamically priced tickets, Ticketmaster makes more off that,” he claimed. “So it’s to their advantage to slow the process down.”

Outrage against Ticketmaster has become so widespread that Sen. Blumenthal said the company was responsible for “an absolutely stunning achievement.” 

“You have brought together Republicans and Democrats in an absolutely unified cause.”

See what others are saying: (Axios) (USA Today) (New York Times)

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