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Apple Will Cut Its App Store Commission Fee in Half for Small App Makers

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  • In January, Apple will launch its Small Business Program, which cuts its 30% App Store commission fee in half for developers with less than $1 million in annual net sales on its platform.
  • The move comes as Apple faces growing scrutiny from lawmakers and businesses slamming it for what they call anti-competitive practices in its App Store.
  • While some view the change as Apple extending an olive branch to developers, larger companies that have criticized its App Store policies, like Spotify and Epic Games, called the program a “‘window dressing” and a calculated move to preserve its monopoly.
  • According to the analytics firm Sensor Tower, the top 1% of app publishers generate 93% of the revenue across the App Store and Google’s Play Store.

Apple’s Small Business Program

Apple said Wednesday that it will cut its App Store commission fee in half for developers with less than $1 million in annual net sales on its platform.

The move is part of its new Small Business Program and will go into effect on Jan. 1.

Since Apple currently takes a 30% commission from the total price of paid apps and in-app purchases, this change cuts the fee down to 15% for small and new developers.

This is a pretty major move coming from Apple, and many are describing it as the company’s attempt at extending an olive branch to developers because lawmakers and businesses around the world are focusing intensely on its App Store business practices. Many have already faulted Apple for anti-competitive and unfair behavior.

Big Companies React

At first glance, it actually does seem a little surprising that Apple would do this. In its annual filing with the SEC last month, Apple said reducing its App Store commission rate could hurt its financial results since it’s a major revenue point for its business.

However, Apple will continue to charge top-grossing apps its 30% fee, so it’s very likely that the financial impact of this change could be minimal.

In fact, several experts note that apps are typically a sort of “winner-takes-most” kind of business. According to a 2019 estimate from the app analytics firm Sensor Tower, the top 1% of app publishers generate 93% of the revenue across the App Store and Google’s Play Store.

The top 1 percent of revenue-earning publishers earned 93 percent of all revenue

The news is definitely good for small businesses, especially those hurting amid the pandemic. It also opens doors for those looking to add more virtual offerings under their businesses. 

Still, the big companies who have been critical of Apple won’t see it as helpful. Epic Games, for instance, which is still in legal battles with Apple, released a statement criticizing the move.

“This would be something to celebrate were it not a calculated move by Apple to divide app creators and preserve their monopoly on stores and payments, again breaking the promise of treating all developers equally,” it said.

“By giving special 15 percent terms to select robber barons like Amazon, and now also to small indies, Apple is hoping to remove enough critics that they can get away with their blockade on competition and 30 percent tax on most in-app purchases. But consumers will still pay inflated prices marked up by the Apple tax.”

Spotify, which has also challenged Apple’s App Store fees before, also commented on the matter.

“Apple’s anti-competitive behavior threatens all developers on iOS, and this latest move further demonstrates that their App Store policies are arbitrary and capricious,” it said.

While we find their fees to be excessive and discriminatory, Apple’s tying of its own payment system to the App Store and the communications restrictions it uses to punish developers who choose not to use it, put apps like Spotify at a significant disadvantage to their own competing service. Ensuring that the market remains competitive is a critical task.”

“We hope that regulators will ignore Apple’s ‘window dressing’ and act with urgency to protect consumer choice, ensure fair competition, and create a level playing field for all,” it concluded.

See what others are saying: (CNBC) (The Verge) (Polygon)

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Robinhood Crypto Trading Crashes Twice as Dogecoin Multiplies in Value, Enraging Users

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  • Robinhood users found themselves unable to buy or sell cryptocurrency Thursday night, an issue reminiscent of the app’s decision to restrict GameStop trades earlier this year.
  • While Robinhood resolved the problem within a matter of hours, it came amid a massive rally on Dogecoin, a cryptocurrency that started out as a joke. The app’s crypto services briefly went down again Friday morning as the rally continued.  
  • Robinhood has denied that its crypto trading outages were an intentional effort to drive down Dogecoin prices and instead blamed the outages on “unprecedented demand for Robinhood Crypto services.”
  • By Friday morning, Dogecoin briefly soared to $0.45, more than 400% of the value it had at the beginning of the week and more than 4,500% of the value it had at the beginning of the year.

Robinhood Crashes Amid Dogecoin Rally

The joke cryptocurrency Dogecoin has surged more than 400% this week alone, but around 10 p.m. EST Thursday night, the free-to-trade app Robinhood tweeted that it was “experiencing issues with crypto trading.” In turn, that caused many of the app’s users to find themselves unable to execute trades.

Dogecoin first began to spike Tuesday ahead of the market debut of the cryptocurrency exchange Coinbase, which raised $86 billion in its first day of trading. That morning, one Dogecoin amounted to about $0.07. By midnight, it had doubled in value. Those gains continued Thursday evening when Dogecoin spiked to around $0.33.

That may not seem like much, but if a person invested $1,000 in Dogecoin when it was selling for around $0.01 at the beginning of the year, by Thursday evening, that person would be sitting on a small fortune of around $33,000 before taxes. 

Robinhood Users Angry Yet Again 

Many Robinhood users found themselves frustrated when they were unable to sell off their existing dogecoins, especially since the cryptocurrency’s value was rapidly falling. 

In fact, within the matter of just over an hour, it had dipped to around $0.25. Using the last example above, that would mean thousands of dollars of missed opportunity.

“Are you going to cover my account?!?” one user asked Robinhood when she found herself unable to sell her dogecoins. “This is a technical error, not my own risk. Ive been trying to execute this transaction for almost two hours! None of my crypto comes up!” 

This is not Robinhood’s only bout with controversy. Earlier this year, the company infamously blocked its users from buying GameStop stock during a frenzy that sent shares from under $20 to nearly $500 at one point; however, Robinhood still allowed users to sell their existing shares — a move that even if it lacked the intention, had the effect of attempting to drive share prices for GameStop down. 

Though CEO Vlad Tenev later argued that the company “had no choice” but to restrict buying, Robinhood’s decision nonetheless sparked the ire of its users and even prompted Congressional investigations.

Many Robinhood users were quick to point that out Thursday when they once again found themselves unable to execute trades. Some even accused the company of more nefarious intentions. 

Service Restored… Until It Went Down Again 

At 11:46 p.m. Thursday night, Robinhood tweeted that crypto trading had been “fully” restored.

“Like others, we were experiencing unprecedented demand for Robinhood Crypto services, which created issues with crypto trading,” the company said. “We’ve resolved the issue and apologize for the inconvenience.

Multiple times since Thursday evening, the company has denied that it intentionally halted crypto trading to affect Dogecoin prices. 

“Unprecedented demand for Robinhood Crypto services created temporary issues with crypto trading,” a Robinhood spokesperson told the New York Post Friday. “That’s it, plain and simple.” 

On Friday morning, Dogecoin went on to spike at a current 52-week high of $0.45; however, it soon dipped back into the mid- to upper-thirty-cent range, where it remained around 3 p.m. EST.

Meanwhile, amid the surging demand, Robinhood experienced yet another crypto outage around 10:30 a.m. EST Friday. Just before 11 a.m., it said that trading had been restored for most customers. 

See what others are saying: (New York Post) (Business Insider) (Coindesk)

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Child Safety Advocates Urge Facebook To Scrap Plans for Instagram Kids

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  • Nearly 100 child safety experts and international organizations sent a letter to Facebook Thursday criticizing its plans to develop an Instagram app for children under 13.
  • Facebook claims the app will offer parental controls and is meant to create a safer space for kids, who are often lying about their age to access the normal version of Instagram.
  • Still, critics point out that children already on Instagram are unlikely to switch to a kids version. Many also cited concerns about screen time, mental health, and privacy, arguing that younger children are not ready for such a platform.
  • U.S. Lawmakers expressed similar concerns earlier this month, saying, “Facebook has an obligation to ensure that any new platforms or projects targeting children put those users’ welfare first, and we are skeptical that Facebook is prepared to fulfill this obligation.”

Instagram for Kids

An international group of 35 organizations and 64 experts, coordinated by the Campaign for a Commercial-Free Childhood, released a letter Thursday urging Facebook to abandon its plans to release an Instagram app for kids under 13-years old.

Plans for Instagram Kids have been public for about a month after Buzzfeed News obtained emails about the app in mid-March. Since then, there have been widespread concerns about how such an app could affect children.

Thursday’s letter argues that a version of Instagram targeting under-13-year-olds raises concerns about privacy, screen time, mental health, self-esteem, and commercial pressure. Stephanie Otway, a spokesperson for Facebook, said the company understands the concerns presented by the Campaign for a Commercial-Free Childhood.

“We agree that any experience we develop must prioritize their safety and privacy, and we will consult with experts in child development, child safety and mental health, and privacy advocates to inform it,” she said.

“The reality is that kids are online. They want to connect with their family and friends, have fun and learn, and we want to help them do that in a way that is safe and age-appropriate. We also want to find practical solutions to the ongoing industry problem of kids lying about their age to access apps,” Otway added, noting the reality of how many children interact with age-gated apps.

Unlikely To Stop Children From Joining Regular Instagram

The idea that children would just switch to Instagram Kids received pushback from the Campaign for a Commercial-Free Childhood. In fact, the group’s executive director, Josh Golin, pointed out that most kids who are currently on Instagram are between 10 and 12-years-old, and they likely wouldn’t migrate over to Instagram Kids because it will be perceived as “babyish and not cool enough.”

The children this will appeal to will be much younger kids,” Golin explained. “So they are not swapping out an unsafe version of Instagram for a safer version. They are creating new demand from a new audience that’s not ready for any type of Instagram product.”

It’s unknown exactly how the app would work, but it would feature content similar to what is allowed in other age-appropriate apps, such as YouTube Kids. One of the few details given out so far is that Instagram Kids will be ad-free and feature parental control options.

Concerns over Instagram Kids has also come from lawmakers. On April 5th Senators Edward Markey (D-Mass.) and Richard Blumenthal (D-Conn.), alongside Representatives Kathy Castor (D-Fla.) and Lori Trahan (D-Mass.), sent a letter to Facebook CEO Mark Zuckerberg expressing concerns that “children are a uniquely vulnerable population online, and images of kids are highly sensitive data.”

“Facebook has an obligation to ensure that any new platforms or projects targeting children put those users’ welfare first, and we are skeptical that Facebook is prepared to fulfill this obligation.”

See what others are saying: (TechCrunch) (BBC) (NBC News)

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Retail Sales Jump Amid Stimulus Spending, Unemployment Claims Plunge To Pandemic Low

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  • The Commerce Department released a report Thursday recording a 9.8% spike in retail sales for the month of March.
  • That surge was largely driven by stimulus check spending, with restaurant, sporting goods, clothing and accessory, and auto sales all being among the top-performing sectors in retail for the month. 
  • Coupled with that news, the Labor Department reported that 576,000 unemployment claims were filed last month — a pandemic low. 
  • That figure is still significantly higher than the roughly 200,000 weekly unemployment claims filed before the pandemic. 

Retail Sales Spike

U.S. retail sales for the month of March jumped 9.8% from February, according to a Thursday morning report from the Commerce Department.

That spike is largely thanks to the most recent round of stimulus checks from Congress.

March was the best month of retail spending since May of last year, which at the time saw an 18.3% gain following the first wave of stimulus checks.  

Sales in the bar and restaurant industry rose 13.4%, making them among the retail sectors that saw the biggest spikes last month. That’s largely a result of relaxed lockdowns stemming from the country’s current pace of around three million vaccinations a day. Meanwhile, sporting goods spending rose 23.5%, clothing and accessory sales rose 18.3%, and motor vehicle parts and dealer sales rose 15.1%.

“Spending will almost certainly drop back in April as some of the stimulus boost wears off,” wrote Michael Pearce, senior U.S. economist at Capital Economics, “but with the vaccination rollout proceeding at a rapid pace and households finances in strong shape, we expect overall consumption growth to continue rebounding rapidly in the second quarter too.” 

Unemployment Hits Pandemic Low

The retail sales data came around the same time that the Labor Department released this past week’s unemployment figures, which dropped to a new pandemic low of 576,000 claims. 

That’s a massive difference from almost exactly a year ago when 6 million people filed for unemployment in a single week. It’s also a significant decline from the 769,000 people that filed jobless claims last week, especially since some analysts had predicted there would be around 700,000 jobs lost with this week’s report.

That said, unemployment claims are still much higher than the around 200,000 a week that were being filed prior to pandemic closures.

“You’re still not popping champagne corks,”  Diane Swonk, chief economist at the accounting firm Grant Thornton, said according to The New York Times. “I will breathe again — and breathe easy again — once we get these number[s] back down in the 200,000 range.”

See what others are saying: (The New York Times) (CNBC) (Fox Business)

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