- Scooter Braun sold the master rights to Taylor Swift’s first six albums to an investment fund named Shamrock Holdings – a deal worth anywhere between $300 million to $450 million.
- Swift, who has publicly labeled Braun a bully, says he refused to even negotiate a deal to let her own her life’s work unless she signed an NDA agreeing to never say another word about him unless it was positive.
- Shamrock Holdings was also allegedly barred from speaking with her until the deal closed.
- Though she had hoped to strike a partnership with Shamrock, Swift learned Braun would continue to profit off her work under the deal.
- Because of that, she announced that she has already begun re-recording her catalog of old music, a move that will diminish the value of the old masters.
Scooter Braun Sells Master Right to Taylor Swift’s Music
Taylor Swift confirmed Monday that she has already started rerecording her old catalog for music in a statement addressing Scooter Braun’s recent sale of the master rights to her first six albums.
Braun and Swift have been involved in an intense feud that seemed to peak in June of 2019 when Braun purchased Big Machine Lable Group. That deal gave him the master rights to all the music she recorded with the label before signing with Universal Music Group in 2018.
Swift, at the time, described the deal as her “worse case scenario” and called Braun “the definition of toxic male privilege in our industry.”
She’s also described him as a bully and was very upset about the idea that he could own her life’s work and earn revenue from her music as people continue to stream it, sample it, or use it in film and television.
Then on Monday, Variety reported that Braun had sold the master rights to her music to the investment fund Shamrock Holdings. Financial terms of the agreement have not been formally disclosed, however, Variety said it’s believed to be north of $300 million. Some insiders say it could be as high as $450 million once certain earn backs are factored in.
The sale is definitely a win for Braun, who bought the entire record label for about $300 million – a label that still has a pretty solid roster of clients like Sherly Crow, Rascal Flatts, and Lady A (former Lady Antebellum).
Swift Responses With Plans to Re-Record Music
Swift, of course, is not happy about the move and posted her response on social media by Monday afternoon.
In a lengthy statement, the singer said she’s been actively trying to regain ownership of her music and had her team try to enter negotiations with Braun.
“Scooter’s team wanted me to sign an ironclad NDA stating I would never say another word about Scooter Braun unless it was positive, before we could even look at the financial records of [Big Machine Label Group] (which is always the first step in a purchase of this nature),” she explained.
“So, I would have to sign a document that would silence me forever before I could even have a chance to bid on my own work.”
“My legal team said that this is absolutely NOT normal, and they’ve never seen an NDA like this presented unless it was to silence an assault accuser by paying them off. He would never even quote my team a price. These master recordings were never for sale to me,” she continued.
Swift went on to say that Shamrock Holdings let her know when it had bought her music. It apparently wanted to let her know before the sale was final, but Braun required that it make no contact with her otherwise the deal was off.
She said she was hopeful about potentially having a partnership with Shamrock, but after communicating with them, she learned that under the terms of their deal, Braun will continue to make a profit off her old catalog of music.
For that reason, Swift officially announced that she has already started re-recording her music. For the sake of transparency, she also added a copy of the letter she sent to Shamrock announcing her plans to rerecord.
“I simply cannot in good conscience bring myself to be involved in benefitting Scooter Braun’s interests directly or indirectly,” she wrote.
“I know this will diminish the value of my old masters, but I hope you will understand that this is my only way of regaining the sense of pride I once had when hearing songs from my first six albums and also allowing my fans to listen to those albums without feelings of guilt for benefitting Scooter.”
Shamrock Holdings, for it’s part, said it respected her decision, knowing it was a possible outcome.
📄| Statement from Shamrock Holdings. (the buyer of Taylor’s masters) pic.twitter.com/nO1DYfjNrT— The Swift Society (@TheSwiftSociety) November 17, 2020
See what others are saying: (Variety) (CNN) (Teen Vogue)
Twitch Faces Backlash After Booking Megan Thee Stallion At TwitchCon Amid Creator Pay Cuts
The cut in revenue share has ignited severe backlash on Twitch, where users argue pay for creators should be increased, not slashed.
Revenue Share Shake Up
Twitch users are criticizing the company for hiring artist Megan Thee Stallion to perform at TwitchCon just one week after announcing cutbacks to top creator pay.
Last week, the video and streaming platform said that starting in June of next year, some creators will receive less revenue from their subscriptions. While the standard split for subscription revenue is 50/50, some major streamers previously received a more favorable 70/30 share in premium agreement terms.
Many creators have long argued that everyone should get that 70/30 share, but Twitch took a step in the opposite direction. In the future, streamers with premium terms will only get the 70/30 slice for their first $100,000 from subscription revenue. After that, they will get bumped down to the regular 50/50 cut.
The company argued the move was necessary as the premium terms previously lacked transparency and consistency, insisting it tried to modify the policy in a way that impacted the least amount of creators. According to Twitch’s statement, 90% of streamers on standard agreements will not even be impacted by the change.
Still, this move outraged Twitch users who were furious the company was not investing more in the creators that bring so many viewers to its platform. Those frustrations were exacerbated on Wednesday when the company announced Megan Thee Stallion would make an appearance at TwitchCon, a weekend-long event set to take place in San Diego in early October.
Backlash Continues to Mount
While no details of Megan Thee Stallion’s agreement to perform have been disclosed, one can assume she charges a pretty penny to book at an event of this nature. Critics argued that if Twitch is willing to spend money on her, it should be willing to spend it on its own streamers.
“So Twitch can’t afford to pay their creators 70/30, can’t fix their media player that crashes after each ad, can’t enforce their policies so people aren’t doing inappropriate things on stream, but they can afford paying celebrities to promote their streaming site?” one person wrote.
“It’s weird that a company that just announced a bunch of budget cuts due to infrastructure costs goes out and grabs an A-list musician instead of promoting their own musicians that run on their platform,” another person claimed.
“Instead of giving your creators a cut they deserve when they do so much work, this is what you do…?” one user asked. “Maybe give your creators a better deal instead of wasting their hard earned money on things we don’t even want.”
Twitch has not responded to the outrage, but Megan Thee Stallion was not the only music act the Amazon-owned service booked for the event. Kim Petras and Meet Me at the Altar will also take the stage at TwitchCon.
The backlash comes as concerns have been mounting against Twitch for a plethora of reasons including creator pay, gambling streams, and more.
In recent months, some of the platform’s biggest names have left Twitch in favor of rival services like YouTube Gaming.
“Dahmer” Series Breaks Netflix Records Amid Backlash For Exploiting Victims’ Stories
Family members of some of the murderer’s victims say the program is “retraumatizing.”
“Dahmer” Lands Successful Week on Netflix
While criticisms mount against “Dahmer – Monster: The Jeffrey Dahmer Story,” the true crime series broke Netflix’s record as the most-watched first week for a series debut.
According to data provided by the streaming giant, the Evan Peters-led show was watched for over 196 million hours between its release on Sept. 21 and Sept. 25.
“Dahmer” is the newest of several pieces of fiction and media based on the famous serial killer. Created by Ryan Murphy and Ian Brennan, the series quickly generated a lot of attention online, primarily from those concerned the show is exploiting a gruesome true story.
Critics have echoed those fears, giving the show a mixed 50% rating on Rotten Tomatoes. The “Critic’s Consensus” blurb on the site states that while the show is “seemingly self-aware of the peril in glorifying Jeffrey Dahmer” the story still “tilts this horror story into the realm of queasy exploitation.”
Victims’ Families Speak Out
The family of Errol Lindsey, one of Dahmer’s victims, has also spoken out against the series. In a viral tweet, Lindsey’s cousin Eric Perry said his family is “pissed about the show.”
“It’s retraumatizing over and over again, and for what?” he wrote. “How many movies/shows/documentaries do we need?”
In much of the promotion for the series, Netflix claimed it would be told from the perspective of the victims. Perry slammed that narrative, noting that his family was never even contacted by the streamer about the project.
“So when they say they’re doing this ‘with respect to the victims’ or ‘honoring the dignity of the families’, no one contacts them,” he wrote. “My cousins wake up every few months at this point with a bunch of calls and messages and they know there’s another Dahmer show. It’s cruel.”
Lindsey’s sister, Rita Isbell, echoed that claim in an essay she wrote for Insider, noting that Netflix did not notify her of the show, or ask her any questions about her brother.
She said that watching the show “felt like reliving it all over again.”
“It brought back all the emotions I was feeling back then,” she wrote.
“It’s sad that they’re just making money off of this tragedy. That’s just greed,” she continued.
Obsession With Dahmer
Controversy has also grown from some of the responses to the series, as many viewers have posted fan edits of the show that romanticize Dahmer. Some pair clips of Peters’ Dahmer with his victims to love songs or pop ballads, leaving a bad taste in the mouths of those who do not understand why someone would make content glorifying the killer.
Others have responded to the show by calling Dahmer “hot” or posting thirst tweets about his mug shot. This has resulted in a backlash of its own.
“Jeffrey Dahmer molested and murdered people, mostly black men and boys,” one person wrote. “So to see people making edits and thirst traps of him is a little off putting.”
“if I see anyone tweeting thirst tweets about Jeffrey Dahmer I’m immediately unfollowing,” another person said. “That’s so fuckin nasty.”
Concerns that this kind of media results in more people admiring Dahmer are also mounting in Milwaukee, where many of his crimes took place. According to TMZ, the city is considering creating something to honor the victims, but officials fear a physical memorial would turn into a “mecca” for Dahmer’s fans.
YouTube Removes Age Restriction From Nicki Minaj Video After Singer Calls Company a “Bogus Platform”
Even though her video can now be viewed by all YouTuber users, Minaj made it clear she was upset that the age-gate tanked its view count in the first 24 hours.
Nicki Minaj Vs. YouTube
Nicki Minaj called out YouTube on Monday after the platform age-restricted her new music video for “Likkle Miss Remix” featuring Skeng.
By age-restricting a video, YouTube blocks users who are under 18 or not logged into a Google account from viewing the content.
Minaj’s video features close-up shots of people in skimpy outfits twerking, but several videos on YouTube with similar imagery have not been gated. Cardi B and Megan Thee Stallion’s “WAP” video is available for everyone, as is Minaj’s own “Anaconda” video.
In a since-deleted Instagram post, Minaj accused YouTube of being inconsistent and playing favorites.
“They restricted my fucking video but have things a million fucking times worse on their BOGUS FKNG PLATFORM,” she wrote in a post that included a screenshot of YouTube’s age-restriction notice. “This is what they do to keep you from winning while doing ads for another ppl and posting fake fkng stats. Because the same ppl who run YouTube are in bed with a certain record label and mngmnt company.”
Minaj further alleged that YouTube’s actions were done to prevent her from getting a significant number of views in the video’s first 24 hours, which is often the most crucial timeframe for a video’s success. She continued to assert that the Google-owned company has a bias toward certain music labels.
YouTube Walks Back Restriction
“How long have yall been playing the numbers game to lie & pretend ppl r doing ‘good’ when they r not?!?!!” Minaj continued in another post. “How much ad space did these duds purchase to be promoted on my channel in the last 5 years?!??!!!!”
Later on Monday, YouTube removed the restriction from Minaj’s video, per Variety. The company said the content in it did not violate its rules and guidelines.
While Minaj ended up deleting her Instagram posts calling YouTube out, she made it clear she was still frustrated by the debacle.
“FUCK THEM DUDS,” she tweeted. “THEY CANT GIVE US BACK OUR FIRST 24 HOURS CAN THEY?!?!!!”
As of Monday afternoon, her video had been viewed over one million times.