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Taylor Swift Says She’s Re-Recording Her Old Music Catalog Following the Sale of Her Masters

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  • Scooter Braun sold the master rights to Taylor Swift’s first six albums to an investment fund named Shamrock Holdings – a deal worth anywhere between $300 million to $450 million.
  • Swift, who has publicly labeled Braun a bully, says he refused to even negotiate a deal to let her own her life’s work unless she signed an NDA agreeing to never say another word about him unless it was positive.
  • Shamrock Holdings was also allegedly barred from speaking with her until the deal closed.
  • Though she had hoped to strike a partnership with Shamrock, Swift learned Braun would continue to profit off her work under the deal.
  • Because of that, she announced that she has already begun re-recording her catalog of old music, a move that will diminish the value of the old masters.

Scooter Braun Sells Master Right to Taylor Swift’s Music

Taylor Swift confirmed Monday that she has already started rerecording her old catalog for music in a statement addressing Scooter Braun’s recent sale of the master rights to her first six albums.

Braun and Swift have been involved in an intense feud that seemed to peak in June of 2019 when Braun purchased Big Machine Lable Group. That deal gave him the master rights to all the music she recorded with the label before signing with Universal Music Group in 2018.

Swift, at the time, described the deal as her “worse case scenario” and called Braun “the definition of toxic male privilege in our industry.”

She’s also described him as a bully and was very upset about the idea that he could own her life’s work and earn revenue from her music as people continue to stream it, sample it, or use it in film and television. 

Then on Monday, Variety reported that Braun had sold the master rights to her music to the investment fund Shamrock Holdings. Financial terms of the agreement have not been formally disclosed, however, Variety said it’s believed to be north of $300 million. Some insiders say it could be as high as $450 million once certain earn backs are factored in.

The sale is definitely a win for Braun, who bought the entire record label for about $300 million – a label that still has a pretty solid roster of clients like Sherly Crow, Rascal Flatts, and Lady A (former Lady Antebellum). 

Swift Responses With Plans to Re-Record Music

Swift, of course, is not happy about the move and posted her response on social media by Monday afternoon.

In a lengthy statement, the singer said she’s been actively trying to regain ownership of her music and had her team try to enter negotiations with Braun.

“Scooter’s team wanted me to sign an ironclad NDA stating I would never say another word about Scooter Braun unless it was positive, before we could even look at the financial records of [Big Machine Label Group] (which is always the first step in a purchase of this nature),” she explained.

“So, I would have to sign a document that would silence me forever before I could even have a chance to bid on my own work.”

My legal team said that this is absolutely NOT normal, and they’ve never seen an NDA like this presented unless it was to silence an assault accuser by paying them off. He would never even quote my team a price. These master recordings were never for sale to me,” she continued.

Swift went on to say that Shamrock Holdings let her know when it had bought her music. It apparently wanted to let her know before the sale was final, but Braun required that it make no contact with her otherwise the deal was off.

She said she was hopeful about potentially having a partnership with Shamrock, but after communicating with them, she learned that under the terms of their deal, Braun will continue to make a profit off her old catalog of music.

For that reason, Swift officially announced that she has already started re-recording her music. For the sake of transparency, she also added a copy of the letter she sent to Shamrock announcing her plans to rerecord.

“I simply cannot in good conscience bring myself to be involved in benefitting Scooter Braun’s interests directly or indirectly,” she wrote.

“I know this will diminish the value of my old masters, but I hope you will understand that this is my only way of regaining the sense of pride I once had when hearing songs from my first six albums and also allowing my fans to listen to those albums without feelings of guilt for benefitting Scooter.”  

Shamrock Holdings, for it’s part, said it respected her decision, knowing it was a possible outcome.

See what others are saying: (Variety) (CNN) (Teen Vogue)

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N.Y. State Senate Passes Bill Championed by Jay-Z That Would Restrict Use of Rap Lyrics in Court

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A companion bill currently sits in the state’s assembly.


“Rap Music on Trial” Passes Senate

The New York State Senate passed legislation on Tuesday that would curb prosecutors’ ability to cite rap lyrics and other creative works as evidence in legal battles.

Dubbed “Rap Music on Trial,” the bill aims to “enhance the free speech protections of New Yorkers by banning the use of art created by a defendant as evidence against them in a courtroom,” according to a statement from State Sens. Brad Hoylman (D-Manhattan) and Jamaal Bailey (D-Queens).

“The legislation will protect all artists and content creators, including rappers from having their lyrics wielded against them by prosecutors,” the statement continued. 

Right now, all forms of creative expression, including rap lyrics, can be used as evidence in criminal cases. Rap lyrics, however, are more likely to be weaponized against those who wrote them in trial, experts say. 

The use of rap and hip-hop lyrics in particular is emblematic of the systemic racism that permeates our criminal justice system,” Bailey said in a statement. 

Hoylman agrees that there is a double standard.

“Nobody thinks Johnny Cash shot a man in Reno just to watch him die, or that David Byrne is a psycho killer, but routinely rappers have their lyrics used against them in criminal trials,” he tweeted. 

The bill would not fully ban the use of rap lyrics in court. If made into law, prosecutors would need “clear and convincing proof that there is a literal, factual nexus between creative expression and the facts of the case” in order to use these works as evidence.

Major artists including Jay-Z, Meek Mill, Kelly Rowland, and Robin Thicke previously signed a letter in support of the legislation.

A companion bill currently sits in the New York State Assembly. 

Rap Lyrics in Court

The use of rap lyrics against their artists is not an uncommon tactic. Earlier this month, an indictment charging Young Thug, Gunna, and two dozen others over alleged gang activity and conspiracy to violate racketeering laws used lyrics of the aforementioned artists. 

While the case is in Atlanta and would not be impacted by the New York bill, the use of their lyrics has stirred controversy. In a motion requesting that Gunna be released from jail, his lawyers argued that it was unfair to cite these works.

“It is intensely problematic that the State relies on song lyrics as part of its allegations,” his lawyers said in court documents. “These lyrics are an artist’s creative expression and not a literal recounting of facts and circumstances. Under the State’s theory, any artist with a song referencing violence could find herself the victim of a RICO indictment.”

​​Fulton County District Attorney Fani T. Willis defended the indictment’s use of the lyrics and argued it did not violate the artist’s free speech. 

In the letter signed by numerous recording artists, the authors said this kind of tactic “effectively denies rap music the status of art and, in the process, gives prosecutors a dangerous advantage in the courtroom.”

“Rather than acknowledge rap music as a form of artistic expression, police and prosecutors argue that the lyrics should be interpreted literally — in the words of one prosecutor, as ‘autobiographical journals’ — even though the genre is rooted in a long tradition of storytelling that privileges figurative language, is steeped in hyperbole, and employs all of the same poetic devices we find in more traditional works of poetry,” the letter, which was written by Jay-Z’s lawyer Alex Spiro and University of Richmond Professor Erik Nielson, said.  

See what others are saying: (Billboard) (Pitchfork) (Complex)

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YouTube Touts MrBeast and Mainstream Appeal in First Upfront Presentation

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According to Nielson, over 230 million people in the United States used the video service in just one month. 


YouTube Presents at Upfronts

During its first Upfront presentation on Tuesday, YouTube CEO Susan Wojcicki said the company said it was joining staple broadcast and entertainment companies “because YouTube is the mainstream.”

“Viewers have more choices than ever about what to watch or where to watch it,” Wojcicki said while speaking at the Imperial Theatre in New York City. “And they continue to use YouTube.”

The company had previously done its Brandcast presentation at the NewFronts. This was the first time its pitch came alongside television competitors during the busy Upfronts season.

Many of YouTube’s primary talking points were highlighted in a company blog post. In its address, it marketed itself not just as the future of media consumption, but as the modern-day leader, too. 

It said that over 135 million people watched YouTube on Connected TVs, representing every age demographic from toddlers to viewers 55-years-old and up. It also cited Nielson data that said YouTube has over 50% of ad-supported streaming watch time on TV screens. 

Nielsen also found that YouTube reached over 230 million people in the United States in just one month. 

YouTube Offers Up Its Talent

MrBeast, one of YouTube’s top creators, attended the presentation. The company boasted that if MrBeast were his own streaming service, he would “would have more subscribers than the next three most popular ad-supported streaming services.” In other words, with 95 million YouTube subscribers, MrBeast is ahead of HBO and HBO Max’s 77 million, Paramount’s 33 million, and Hulu’s 54 million in the United States. 

Or course, subscribing to a YouTube channel is very different from subscribing to a streaming service, as YouTube subscriptions come at no cost. Viewers can subscribe to as many or as few creators as they please for free, while each streaming service has a monthly or annual fee to gain access to its content. 

YouTube didn’t only show off its homegrown talent. Popstar Lizzo also took the stage to sing her praises of the company, along with a few of her biggest hits. 

But the company’s most important appeals came from the strengths it offered to advertisers. It claimed that 2020 Nielson analysis showed that YouTube on average had a 1.2 times greater return on investment than television.

It also announced a frequency optimization tool for advertisers that would allow companies to control how many times viewers see their spots in one week. In its blog post, YouTube said this allows for “more efficient” spending and “a better experience for viewers.”
It touted this optimization as “a solution only YouTube can provide.”

See what others are saying: (Deadline) (TubeFilter) (Variety)

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“Saturday Night Live” Faces Backlash for Sketch Mocking the Johnny Depp Amber Heard Trial

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Many fear that jokes about the case could hurt the everyday domestic abuse survivors that see them.


SNL Mocks Trial

After “Saturday Night Light” parodied the ongoing defamation trial between actors Johnny Depp and Amber Heard in its cold open this weekend, many are criticizing the show — and media at large — for making a mockery of the case. 

Ever since the trial began in April, there has been an onslaught of TikToks, tweets, videos, and other posts turning the happenings in the courtroom into clickbait content. Most of the posts use Heard as a punchline as the #JusticeForJohnnyDepp narrative prevails online. 

Depp sued Heard for $50 million over a 2018 op-ed she wrote in The Washington Post titled “I spoke up against sexual violence — and faced our culture’s wrath. That has to change.” While she never mentioned Depp by name, many believed the piece referred to previous abuse allegations she had made about him. Depp, however, alleges that Heard was actually the abuser and concocted the claims to ruin his career. She countersued for $100 million. 

In its most recent episode, “Saturday Night Live” aired a sketch starring Kyle Mooney as Depp, Cecily Strong as the judge, and Aidy Bryant and Heidi Gardner as lawyers in the case. The sketch took place in the courtroom as the involved parties discussed allegations that Heard defecated in her and Depp’s bed. They then watched “video evidence” of house staffers, played by Kenan Thompson, Ego Nwodim, Melissa Villaseñor, and Chris Redd, finding the fecal matter. 

At various points, Strong’s judge said they should continue watching the video “because it’s funny” and she and Mooney’s Depp both said they find the trial “amusing.”

“This trial is for fun,” the judge proclaimed at one point.

Many online did not see the humor in SNL’s parody, arguing that a case involving domestic abuse accusations should not be a punchline. Some said the sketch was “disgusting and desperate.”

“Domestic violence is not a joke. Rape is not a joke,” writer Ella Dawson tweeted. “Abusers using the legal system to continue to terrorize their victims is not a joke. Abusers using accusations of defamation to silence their victims is not a joke.” 

“In twenty years people are going to look back at this trial and all of the media coverage and be disgusted,” Dawson continued. 

You’re free to have absolutely no opinion on the Depp/Heard trial, but thinking it’s ‘for fun’ is for someone with a diseased heart and brain,” Meredith Haggerty, the senior culture editor at Vox, wrote.

Many felt that regardless of how someone feels or who they support in this case, those making fun of Heard are “making a joke of victims everywhere.”

Criticism of Media’s Trial Coverage

Others argued this sketch was part of an overall disturbing trend in the media’s coverage of this case where serious allegations were being played up for laughs. 

The hashtag #JusticeForJohnnyDepp has trended on Twitter several times throughout the trial as fans defend the actor. Many also use it to mock Heard, share clips of her crying, and in some cases, spread misinformation about her courtroom claims. The tag is also popular on TikTok, where it has been viewed over 11 billion times as of Monday morning. 

Many of the videos involve jokes about the case, memes, fan cams, and other content meant to belittle Heard. On TikTok, the tag #AmberTurd has raked in over 1.6 billion views. Some videos involve animated renderings of courtroom videos meant to make Heard look careless or dumb. Others use audio of Heard alleging that Depp hit her along with silly imagery to make those claims look like a farce. Many involve people making fun of the way Heard has cried on the stand.

Experts have told numerous media outlets that by ridiculing Heard, Depp’s supporters are potentially harming abuse victims that may come across these posts. 

“I can’t imagine what this might be doing to someone who may eventually want to seek safety and support,” Ruth M. Glenn, the chief executive officer of the National Coalition Against Domestic Violence, told NBC News. “Whether it’s Amber Heard or Johnny Depp, how dare us make fun and make light of someone who is sharing something very personal — no matter how we feel about that person.”

The trial is being broadcast live so interested parties can watch it unfold in real-time. The viral clips have allowed the case to become a massive entertainment spectacle.

Public discourse of the trial has sorted people into either “Team Depp” or “Team Heard,” and just a quick glance online will show that Depp has so far won a good portion of public favor. Still, no matter how one views the trial, many think jokes at the expense of Heard’s claims are a bridge too far.

“In the commentary, it’s almost as if people are forgetting that this is real life, that this is not a show that we’re all watching,” Laura Palumbo, communications director at the National Sexual Violence Resource Center, told USA Today. “Many victims of domestic violence and sexual assault will go into a courtroom at some point and have an experience that is largely outside of their control, in a setting like this.”

“There’s such a strong desire in the public discourse for [Heard] to be the villain, for her to be the example of the fact that there are victims who have ulterior motives, that there are victims who are not telling the full truth,” Palumbo continued. “It doesn’t seem like there’s a lot of folks thinking critically or wanting to understand the nuances of abuse or of unhealthy relationships.”

See what others are saying: (NBC News) (USA Today) (Rolling Stone)

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