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Conservatives Flock to Parler After Outrage Over Facebook and Twitter Policies

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  • Since the election, millions of people have been joining alternative social media platforms like Parler that have much more lax content regulations than traditional sites.
  • Last week, Parler was the most downloaded app on both Android and Apple devices, and the company’s user base more than doubled from 4.5 million to 10 million.
  • Rumble, a platform that bills itself as an alternative to YouTube, has also seen a massive bump in new users, a fact that the company’s CEO credited in large part to recent traffic from Parler.
  • Numerous big-name conservative influencers have been pushing their followers to join these platforms, arguing that mainstream companies like Twitter and Facebook censor their content.
  • Critics say that the alternative sites are allowing misinformation, conspiracies, and hateful content to flourish, effectively creating a dangerous echo chamber where people only hear what they want.

Parler Sees Huge Boom

Millions of conservative social media users have been flocking to alternative platforms in the weeks following the election amid allegations of censorship on traditional sites like Facebook and Twitter, which have been cracking down on election misinformation.

The most significant example is Parler, a social media company founded in 2018 that markets itself as a “free speech” and unbiased alternative to Twitter and Facebook. Unlike those platforms, Parler leaves most moderation decisions up to individual users.

While it does have guidelines barring criminal activity, terrorism, child pornography, copyright violations, and fraud, the regulation of that content is done by volunteers called “community jurors,” not the platform itself.

The site, which is financially backed by a number of prominent conservative donors, has largely attracted a base of Trump supporters and right-wing users, and in the weeks since the election, the number of users has grown exponentially.

In fact, according to data from Google and other analytics firms, Parler was the most-downloaded app on both Android and Apple devices for the majority of last week, prompting the platform’s user base to more than double from 4.5 million to 10 million in that same time.

Conservative Voices Encourage Migration

Notably, Parler’s chief operating officer and co-founder Jeffrey Wernick claimed that this growth was not to due to “any one person or group, but rather to Parler’s efforts to earn our community’s trust, both by protecting their privacy, and being transparent about the way in which their content is handled on our platform.”

However, at the same time, others pointed to the fact that a number of major conservative influencers have recently encouraged their followers to switch over the platform, including the Fox Business host Maria Bartiromo, who lashed out at Twitter after the company flagged an article she posted claiming Democrats were trying to steal the election.

“This is the same group who abused power in 2016,” she tweeted two days after the election. “I will be leaving soon and going to Parler. Please open an account on @parler right away.” 

Conservative radio host Mark Levin also echoed that sentiment, and encouraged his 2.7 million Twitter followers to do the same.

“Hurry and follow me at Parler,” he tweeted. “I may not stay at Facebook or Twitter if they continue censoring me. And one day I’ll have left their platforms. Parler is a wonderful alternative and is growing, and we need you there ASAP. It believes in truly open speech.”

Rumble Sees Uptick in Users

Notably, the mass exodus to Parler has not just helped the platform itself grow, but other similar platforms as well.

For example, the video-sharing site Rumble, which bills itself as an alternative to YouTube, has also seen a major spike in new users, which the company’s Chief Executive Chris Pavlovski directly attributed to traffic from Parler.

“I can confirm for the 1st time ever, Parler is sending Rumble more referral traffic than Facebook/Twitter combined,” he tweeted. “Dependency on them is now a thing of the past Next up, Rumble will dethrone YouTube.”

Pavlovski also told The Washington Post that his company has seen a big uptick in users since Election Day and that he expects the company will end the month with 80 million unique users, which is up from 60 million in October and 40 million this summer.

Rumble has been around since 2013, much longer than Parler, but the fact that its base is expected to double from what it was this summer is still incredibly significant. Part of that big increase is also due to the fact that, like Parler, major conservative influencers have been encouraging their followers to go to Rumble.

Rep. Devin Nunes (R-Ca.), a major ally of President Donald Trump, has recently been pushing his supporters to use the site. Major creators have also said they will bring their content to the platform, including Charlie Kirk, the founder of conservative youth organization Turning Point USA, as well as conservative commentator and Parler investor Dan Bongino.

Also like Parler, Rumble has very lax moderation rules. While its terms of service prohibit videos that show the assembly of weapons as well as other obscene content like pornography, nudity, or child exploitation, the platform has taken a very hands-off approach when it comes to misinformation and false claims, even regarding the election and the coronavirus.

“We don’t get involved in scientific opinions; we don’t have the expertise to do that and we don’t want to do that,” Pavlovski told The Post.

Criticisms and Concerns

However, to that point, experts who study online misinformation have said that false claims that have been removed off other platforms are popping up on Parler. The same is true for some users that have been banned by other platforms, like far-right talk-show host and conspiracy theorist Alex Jones, as well as the far-right militia group The Proud Boys, among others.

Many experts say the fact that this kind of content is thriving on Parler is cause for alarm.

“What we’ve seen in the past with some of these other fringe or alternative social media sites is, if there’s no rules and if it’s really siloed, then what happens is it gets more and more extreme,” Shannon McGregor, a professor who studies social media at the University of North Carolina, Chapel Hill, told NPR.

McGregor also specifically pointed to Gab, another alternative social network that has become well-known for hosting anti-Semitic and white nationalist content.

Even before the recent boom on Parler, critics have argued that the platform was a haven for posts that spread far-right extremism, anti-Semitism, and conspiracy theories. Now, many are worried that the rise of these alternative platforms will just create an echo chamber of people sharing that kind of content without any kind of fact-checking or warning system.

“When people see news they don’t like, they split off to start their own to confirm their bias. this splintering is dangerous — and it’s only beginning,” reporter J.D. Durkin explained on Twitter.

“I think it’s great there are more platforms in the media space than ever before — good people are earning paychecks doing what they love. what’s dangerous are the echo chambers created as a result and the toxicity against anything telling you what you don’t want to hear.”

While that is certainly an alarming possibility, especially when paired with the historical nature of these sites to slip into extremism, the big question that remains is will these platforms ever get big enough to really rival Facebook, Twitter, and YouTube?

While Parler now has 10 million users, that is still a fraction of Twitter’s 187 million daily users and Facebook’s nearly 2 billion. 

Meanwhile, even the leading conservative voices that have encouraged people to switch over to Parler are still using Twitter and Facebook, including Bartiromo and Bongino, and many experts are skeptical that the conservatives with the biggest audiences will actually leave larger social media apps, even though they are telling their audiences too.

“All these people have accounts on Twitter because that’s where journalists are and that’s where the press is,” McGregor explained. “If they actually left Twitter, they would be less newsworthy.”

See what others are saying: (The Washington Post) (NPR) (Forbes)

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Tech Ethicist Tristan Harris Talks Council For Responsible Social Media, TikTok, Twitter, and More

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Harris is part of a bipartisan group that is aiming to reform social media for good.


The Council For Responsible Social Media 

Tristan Harris, the co-founder of the Center for Humane Technology, understands why many people view TikTok as a harmless app with jokes and dances. Harris, however, sees the Chinese-owned platform as a national security risk. 

“During the Cold War, would you have allowed the Soviet Union to control television programming for the entire western world, including Saturday morning cartoons, the ‘Teletubbies’ and ‘Sesame Street?’” he said during an interview with Rogue Rocket. 

That’s what he argues is happening with TikTok. The app, which is the most downloaded in the world, is owned by ByteDance, a Chinese tech company with ties to the Chinese Communist Party. Harris says we are “effectively outsourcing our media environment to, in the case of the United States, the number one geopolitical competitor.”

National security issues with TikTok, the extreme polarization caused by Facebook and Twitter, and a slew of other issues are among the reasons Harris and several other bipartisan leaders formed The Council For Responsible Social Media last month. 

Co-Chaired by former congressman Dick Gephardt and former Lieutenant Governor of Massachusetts Kerry Healey, the group was made in partnership with the nonprofit IssueOne. Other members include Facebook whistleblower Frances Haugen, former Sen. Claire McCaskill, former Defense Secretary Chuck Hagel, and Harris. 

It aims to pressure tech companies and politicians to make social media less harmful in every facet. 

“What are the wins we can get on the scoreboard?” Harris explained. “Things like, frankly, banning TikTok or otherwise forcing a total sale of TikTok?…Can we do things like pass the Platform Accountability and Transparency Act?” 

The TikTok Problem

When it comes to TikTok, the idea of banning it is not new. Former president Donald Trump attempted to do so in 2020, and earlier this month, a Federal Communications Commission official urged the U.S. to do away with it. 

In Harris’ eyes, the threat posed by TikTok looms much larger than just mindless entertainment.

“When we outsource our media environment to a CCP-controlled company, we are effectively outsourcing our voting machine to the CCP,” Harris said. “How do you know who to vote for? Why is it that you know more about Marjorie Taylor Greene and [Alexandria Ocasio-Cortez] than the other hundreds of members of Congress? Because the attention economy rewards certain people to rise to the top.”

Social media apps, TikTok included, favor people that are more likely to be divisive, on either end of the political spectrum. Harris referred to this as “amplifiganda,” something the CCP can use to interfere with another nation’s political and cultural happenings. 

“It’s strategically amplifying who are the voices I want to hear from and who are the voices I don’t want to hear from,” he added. “Without firing a single shot, without creating a single piece of new propaganda, I can simply amplify the politicians and videos that I want you to be seeing.”

In China, domestic users receive what Harris calls the “spinach” version of the app, that largely includes educational content, science experiments, and patriotism videos. He says it is very different from the scroll-for-hours version the U.S. and other international markets receive.

Harris, however, does not think this was part of “a deliberate plan” or that there’s a “large mustache that’s being twirled somewhere in China.” Rather, this is just an after-the-fact consequence of TikTok succeeding at being highly addictive, and China simply regulating it for itself.

Banning the app is not the only solution, Harris noted. Officials could also attempt to force a purchase of TikTok. A similar case happened in the past with Grindr. After a U.S. foreign investment commission said the app’s Chinese ownership was a security risk, the dating app was sold to a U.S.-based group.

“And now it’s not that the company is partially in China or partially in the U.S., or the data is on an American server while the design decisions are made in Bejing, it’s not like that,” Harris explained. “They forced the entire sale.” 

“Anything less than that with TikTok would be insufficient.”

Legislative Action

Despite the numerous issues posed by nearly every social media platform, enacting meaningful change will be no small feat. The Council For Responsible Social Media has outlined several steps it plans on taking, including awareness campaigns and hearings that could inspire action. 

On the legislative front, this could involve the passage of the aforementioned Platform Accountability and Transparency Act, which was introduced by bipartisan senators last year and would “require social media companies to provide vetted, independent researchers and the public with access to certain platform data.”

Harris does not think this bill is a cure-all, he does think it should be a no-brainer for politicians to pass. 

“It won’t change the DNA of the cancer cell that is social media, it’ll be more like the cancer cell is printing quarterly reports about what it is doing to society, but that’s still a better world than having a cancer cell where you don’t know what it’s doing,” he said. 

Many advocates believe transparency is key when it comes to reforming social media, as it educates the general public about what these apps are really doing. 

The Future of Twitter

Harris thinks education about social media has inadvertently grown over the last several weeks as billionaire Elon Musk took over Twitter. The process has proven to be quite chaotic, but it has also forced people to learn about Twitter’s problems.

“Twitter has already been a chaos-making, inflammation-for-profit machine. Elon buying Twitter doesn’t change that, he’s just running the inflammation-for-profit machine,” Harris said. 

Musk’s acquisition has created a substantial financial bind and forced the mogul into a position where he has to turn engagement and revenue up. This has involved cutbacks on content moderation and laying off staff that worked on trust and safety.

“He has to figure out a way to lower costs and increase revenue, which unfortunately basically moves the whole system into a more and more dangerous direction,” Harris claimed, though he did say he does not view this as a character flaw on Musk’s part, rather just the reality of how these apps operate. 

When it comes to fixing the root problems at Twitter, Harris thinks Musk has his eyes on the wrong target by focusing on censorship and free speech. 

It has to do with Twitter being a bad video game in which citizens earn or score the most points by adding inflammation to cultural fault lines,” he explained.  

“If we’re playing a video game, and you earn the most points by finding a new cultural war faultline and inflaming it better than some other guy, you’re an inflammation entrepreneur,” he continued. “Turning citizens into inflammation entrepreneurs for profit is how we destroy democracies.” 

Harris said that if Musk wants to change Twitter for the better, he has to “change the video game of what Twitter is” so that people are not rewarded for inflammation, but for consensus. 

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Meta Fined $24.7 Million for Campaign Finance Violations As Profits Fall 50%

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A judge found the company violated Washington State’s campaign finance law more than 800 times since 2020 despite having previously settled a lawsuit for identical violations in 2018.


Judge Fines Facebook

A judge in Washington state slapped Meta with a $24.7 million fine on Wednesday after finding it had intentionally violated the state’s campaign finance disclosure laws.

In a statement, Washington Attorney General Bob Ferguson described the judgment as “the largest campaign finance penalty anywhere in the country — ever.”

According to the judge, Meta violated Washington’s Fair Campaign Practices Act 822 times. Each count carries a maximum fine of $30,000. 

The law, which was passed in 1972, requires entities that sell political ads to make certain information public, including the names and addresses of ad buyers, the targets of the ads, how the ads were financed, and the total number of views. While TV stations and newspapers have followed this law for decades in Washington, Meta has continually refused to comply with the law, even arguing unsuccessfully in court that the act is unconstitutional because it “unduly burdens political speech” and is “virtually impossible to fully comply with.”

The matter has been a long, ongoing battle for Meta. In 2018, when Meta was still Facebook, Ferguson sued the platform for violating the same law. As part of a settlement, the social media network agreed to pay $238,000 and commit to transparency in political advertising.

At the time, Facebook said it would rather stop selling ads in Washington state than adhere to the law, but it continued to sell ads while also still refusing to comply. Ferguson responded by filing another suit in 2020, which resulted in the Wednesday ruling.

Meta’s Financial Woes

Although $24.7 million may seem like pocket change to a multi-billion dollar corporation, the fines come as Meta is facing unprecedented financial troubles.

Also on Wednesday, the company reported a 50% drop in profits for the third quarter of 2022. The decline follows a recent trend as Meta’s earnings continue to suffer from slowing ad sales, fierce competition from platforms like TikTok, and CEO Mark Zuckerberg’s decision to spend massive amounts of money on developing the metaverse.

In July, the tech giant posted its first-ever sales decline since becoming a public company. Meta’s stock has also nose-dived over 60% this year. The market reacted poorly to the reported drop in profits Wednesday, sending the stock down nearly 20%.

Despite the fact that the past year has been one of the worse ever for the business following Zuckerberg’s decision to rebrand as Meta and go all-in with the metaverse, his commitment remains fervent.

According to reports, during a call with analysts Wednesday, the CEO argued that people would “look back decades from now” and “talk about the importance of the work that was done here” in regards to the metaverse and virtual reality.

See what others are saying: (The Associated Press) (Axios) (The New York Times)

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ByteDance Looks To Expand Music Streaming Service in Potential Threat to Spotify

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The move could strengthen the power TikTok currently wields over the music industry.


Talks With Music Labels

TikTok parent company ByteDance is looking to expand its music streaming service, Resso, in a move that could shift both music consumption and marketing, according to The Wall Street Journal.

In a report on Wednesday, the Journal said that ByteDance is currently in talks with music labels about bringing Resso to over a dozen new markets. Currently, the platform is only available in Brazil, India, and Indonesia. While the United States would not be part of this next growth phase, the China-based company has its eyes on an eventual global expansion. 

According to the Journal’s sources, in the long run, ByteDance hopes to integrate Resso and TikTok so that users who discover music on the video app can then subscribe and listen on the audio platform. Such a move could pose a threat to audio streaming giants like Spotify.

Over the past several years, TikTok has become increasingly powerful in the music industry. Its short videos paired with snappy soundbites make it prime for songs to go viral, and as a result, it has launched the careers of some of today’s biggest stars. 

Lil Nas X was propelled to fame after releasing “Old Town Road” to TikTok. Millions of users began using the track on the app for their viral videos, leading the song to dominate both radio play and streaming. It eventually broke the record as the longest-running song atop the Billboard 100. 

Likewise, Olivia Rodrigo went from a Disney+ actress to one of the biggest names in music overnight after her debut single “drivers license” blew up on TikTok. That song, as well as her follow-up singles, topped the charts and landed her multiple Grammy Awards. 

Potential Complications

Because TikTok is where so many young people discover music, expanding Resso would allow ByteDance to keep its user base under its own umbrella. It could also consolidate work for artists who already market their music on TikTok.

This expansion, however, will likely not come without complications. Sources told the Journal that even though this could potentially serve as another revenue source for TikTok, the biggest hurdle will be figuring out how much to pay out to labels. Some record companies have even expressed direct doubt about Resso to ByteDance.

While TikTok has seen exponential revenue growth over the years, making money from music streaming is a challenge. As a result, Spotify has had to lean heavily on podcasting. 

When it comes to Resso, reports say most users do not actually pay for it. Like Spotify, it has an ad-supported free tier. According to the Journal, very few free users become paid subscribers. 

The app’s popularity is increasing in the three countries it is available in, though. According to Insider, in Jan. 2021, the app had just a 4.8% market share of monthly active users in music streaming in India. That was just a fraction of the 18% held by Spotify at the time. 

By Jan. 2022, that gap got significantly smaller. Resso’s 17% share is only slightly less than Spotify’s 22.8% share.​​ 

Wednesday’s news about ByteDance’s intentions to grow the app sent Spotify’s stock sliding, though it had picked up again by mid-day Thursday.

See what others are saying: (The Wall Street Journal) (Yahoo News) (Reuters)

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