How Snapchat, Kylie Jenner, and David Dobrik Are Helping Boost U.S. Voter Registrations
- Snapchat has helped more than 1 million people register to vote through an in-app feature.
- According to the company, about 56% of people who registered to vote through the app this year are first-time voters, and about 65% are voters ages 18 to 24.
- On top of that, Snapchat also had large amounts of users registering in historically red or battleground states, including Texas, Arizona, Florida, Georgia, and North Carolina.
- Massive stars like Kylie Jenner and David Dobrik also caught attention this week for encouraging voter registration.
- Jenner did so with bikini photos that directed fans to vote.org, meanwhile, Dobrik did so by launching a Tesla giveaway that requires participants to check their voter registration status.
Snapchat Helps Register Over 1 Million Voters
Snapchat said Thursday that is has helped more than 1 million people register to vote through its in-app tool. The move aligns with several recent pushes encouraging voter registration from both companies and notable public figures.
More than half of the 1 million who registered through the social media platform did so in less than a month, the company added.
While the numbers are less than the 2.5 million who have signed up through Facebook, they’re still incredibly important and impressive.
Experts also find them particularly interesting because Snapchat reaches much younger audiences, which could play a huge role in affecting the outcomes in certain areas.
Snapchat said about 56% of people who registered to vote through the app this year are first-time voters and about 65% are voters ages 18 to 24, a Snapchat spokesperson estimated.
On top of that, the company also had large amounts of users registering in historically red or battleground states.
The company says it saw more signups to register in Texas than in any other state, with some of the largest additions coming from Texas, Arizona, Florida, Georgia, and North Carolina.
Aside from the in-app registration tool, Snapchat had already been working to helping inform its users about voting with public service announcements from lawmakers in both parties, as well as celebrities and influencers.
In the weeks leading up to the election, Snapchat says it will continue sending reminders to users about early voting deadlines in their states and will ensure that information and news in the app is accurate.
Kylie Jenner and David Dobrik Boost Voter Registration
However, it’s not just social media platforms working to boost voter registration ahead of the election. A ton of big-name celebrities and influencers have been their platforms to do the same.
One unique approach came from none other than Kylie Jenner. She took to Instagram on Monday to post some bikini pics for her 196 million followers, captioning the post: “but are you registered to vote? click the link in my bio.. let’s make a plan to vote together.”
That link directs users to Vote.org, where users can check their voter registration status. According to a TMZ report Wednesday, the thirst trap resulted in “nearly 50,000 potential new registered voters.”
The article went on to say that Vote.org saw a 1500% boost from traffic driven via Instagram, and got over an 80% increase in total users of its voter registration and verification tool from the prior day.
TMZ says all translates to more than 48,000 users going to the site through Kylie’s post.
Those numbers, of course, are likely still rising.
Another massive star encouraging voter registration this week was YouTube’s own David Dobrik.
He’s partnered with HeadCount, a nonpartisan nonprofit that promotes voter registration, and together they’re giving away five brand new Tesla Model 3s.
View this post on Instagram
Hi!! HeadCount and I are giving away 5 Teslas to you guys!! All you have to do is share this to your story, tag a friend in the comments and make sure you’re good to vote at my link in bio!! Winners will be announced Monday. Good luck!! @headcountorg No purchase or reg necessary. Exclusions apply. Terms and conditions here:http://bit.ly/345p93f #join2020vote #GoodToVote
In order to win, participants must check to see that they are registered to vote on the HeadCount website.
Voter registration is not necessary, but participants will have the opportunity to register if they haven’t yet. The contest started midday Tuesday, and by Wednesday morning, HeadCount has said the campaign has been a record-shattering success.
It generated 10,000 new voter registrations within the first hour of launch and allowed 23,000 people to verify that they had already registered within that same time frame.
On Wednesday morning, HeadCount also said the numbers for registrations and verifications had reached 82,000 and 212,000, respectively, which makes this the organization’s largest campaign to date.
By Thursday, the numbers hit 100,000 new registrations and 250,000 verifications, with the HeadCount saying on Instagram, “This is unprecedented in the entire history of celebrity-led voter engagement campaigns.“
“It’s extra inspiring to know that David is a “Dreamer” (DACA recipient) who can’t vote in the U.S, but has used his platform to help others make their voice heard. A true act of patriotism if there ever was one.“
Of course, that number too is expected to get even higher in the coming days. The contest closes at 11:59 p.m ET on Sunday, October 4th. The winners will be randomly selected and announced Monday.
Like in Snapchat’s case, this campaign will no doubt have an impact on younger audiences because Dobrik’s fanbase consists of Gen Z and Millenials. HeadCount says those groups make up 37% of all eligible voters, though they are drastically under-registered.
See what others are saying: (NBC News) (TMZ) (Tubefilter)
Schools Across the U.S. Cancel Classes Friday Over Unverified TikTok Threat
Officials in multiple states said they haven’t found any credible threats but are taking additional precautions out of an abundance of safety.
Schools in no fewer than 10 states either canceled classes or increased their police presence on Friday after a series of TikToks warned of imminent shooting and bombs threats.
Despite that, officials said they found little evidence to suggest the threats are credible. It’s possible no real threat was actually ever made as it’s unclear if the supposed threats originated on TikTok, another social media platform, or elsewhere.
“We handle even rumored threats with utmost seriousness, which is why we’re working with law enforcement to look into warnings about potential violence at schools even though we have not found evidence of such threats originating or spreading via TikTok,” TikTok’s Communications team tweeted Thursday afternoon.
Still, given the uptick of school shootings in the U.S. in recent years, many school districts across the country decided to respond to the rumors. According to The Verge, some districts in California, Minnesota, Missouri, and Texas shut down Friday.
“Based on law enforcement interviews, Little Falls Community Schools was specifically identified in a TikTok post related to this threat,” one school district in Minnesota said in a letter Thursday. “In conversations with local law enforcement, the origins of this threat remain unknown. Therefore, school throughout the district is canceled tomorrow, Friday, December 17.”
In Gilroy, California, one high school that closed its doors Friday said it would reschedule final exams that were expected to take place the same day to January.
According to the Associated Press, several other districts in Arizona, Connecticut, Illinois, Montana, New York, and Pennsylvania stationed more police officers at their schools Friday.
Viral Misinformation or Legitimate Warnings?
As The Verge notes, “The reports of threats on TikTok may be self-perpetuating.”
For example, many of the videos online may have been created in response to initial warnings as more people hopped onto the trend. Amid school cancellations, videos have continued to sprout up — many awash with both rumors and factual information.
“I’m scared off my ass, what do I do???” one TikTok user said in a now-deleted video, according to People.
“The post is vague and not directed at a specific school, and is circulating around school districts across the country,” Chicago Public Schools said in a letter, though it did not identify any specific post. “Please do not re-share any suspicious or concerning posts on social media.”
According to Dr. Amy Klinger, the director of programs for the nonprofit Educator’s School Safety Network, “This is not 2021 phenomenon.”
Instead, she told The Today Show that her network has been tracking school shooting threats since 2013, and she noted that in recent years, they’ve become more prominent on social media.
“It’s not just somebody in a classroom of 15 people hearing someone make a threat,” she said. “It’s 15,000 people on social media, because it gets passed around and it becomes larger and larger and larger.”
See what others are saying: (The Verge) (Associated Press) (People)
Jake Paul Says He “Can’t Get Cancelled” as a Boxer
The controversial YouTuber opened up about what it has been like to go from online fame to professional boxing.
The New Yorker Profiles Jake Paul
YouTuber and boxer Jake Paul talked about his career switch, reputation, and cancel culture in a profile published Monday in The New Yorker.
While Paul rose to fame as the Internet’s troublemaker, he now spends most of his time in the ring. He told the outlet that one difference between YouTube and boxing is that his often controversial reputation lends better to his new career.
“One thing that is great about being a fighter is, like, you can’t get cancelled,” Paul said. The profile noted that the sport often rewards and even encourages some degree of bad behavior.
“I’m not a saint,” Paul later continued. “I’m also not a bad guy, but I can very easily play the role.”
Paul also said the other difference between his time online and his time in boxing is the level of work. While he says he trains hard, he confessed that there was something more challenging about making regular YouTube content.
“Being an influencer was almost harder than being a boxer,” he told The New Yorker. “You wake up in the morning and you’re, like, Damn, I have to create fifteen minutes of amazing content, and I have twelve hours of sunlight.”
Jake Paul Vs. Tommy Fury
The New Yorker profile came just after it was announced over the weekend Paul will be fighting boxer Tommy Fury in an 8-round cruiserweight fight on Showtime in December.
“It’s time to kiss ur last name and ur family’s boxing legacy goodbye,” Paul tweeted. “DEC 18th I’m changing this wankers name to Tommy Fumbles and celebrating with Tom Brady.”
Both Paul and Fury are undefeated, according to ESPN. Like Paul, Fury has found fame outside of the sport. He has become a reality TV star in the U.K. after appearing on the hit show “Love Island.”
See what others are saying: (The New Yorker) (Dexerto) (ESPN)
Hackers Hit Twitch Again, This Time Replacing Backgrounds With Image of Jeff Bezos
The hack appears to be a form of trolling, though it’s possible that the infiltrators were able to uncover a security flaw while reviewing Twitch’s newly-leaked source code.
Hackers targeted Twitch for a second time this week, but rather than leaking sensitive information, the infiltrators chose to deface the platform on Friday by swapping multiple background images with a photo of former Amazon CEO Jeff Bezos.
According to those who saw the replaced images firsthand, the hack appears to have mostly — and possibly only — affected game directory headers. Though the incident appears to be nothing more than a surface-level prank, as Amazon owns Twitch, it could potentially signal greater security flaws.
For example, it’s possible the hackers could have used leaked internal security data from earlier this week to discover a network vulnerability and sneak into the platform.
The latest jab at the platforms came after Twitch assured its users it has seen “no indication” that their login credentials were stolen during the first hack. Still, concerns have remained regarding the potential for others to now spot cracks in Twitch’s security systems.
It’s also possible the Bezos hack resulted from what’s known as “cache poisoning,” which, in this case, would refer to a more limited form of hacking that allowed the infiltrators to manipulate similar images all at once. If true, the hackers likely would not have been able to access Twitch’s back end.
The photo changes only lasted several hours before being returned to their previous conditions.
First Twitch Hack
Despite suspicions and concerns, it’s unclear whether the Bezos hack is related to the major leak of Twitch’s internal data that was posted to 4chan on Wednesday.
That leak exposed Twitch’s full source code — including its security tools — as well as data on how much Twitch has individually paid every single streamer on the platform since August 2019.
It also revealed Amazon’s at least partially developed plans for a cloud-based gaming library, codenamed Vapor, which would directly compete with the massively popular library known as Steam.
Even though Twitch has said its login credentials appear to be secure, it announced Thursday that it has reset all stream keys “out of an abundance of caution.” Users are still being urged to change their passwords and update or implement two-factor authentication if they haven’t already.