- TikTok’s most-followed creator, Charli D’Amelio, partnered with the coffee chain Dunkin’ to add her go-to order to its menu for a limited time.
- A Dunkin’ official told TMZ that the chain sold hundreds of thousands of her signature drink, “The Charli,” within the first five days of launching. It also set a record for daily users on the Dunkin’ app the first day of the launch after seeing a 57% increase in app downloads.
- Dunkin’ even saw a 20% sales boost for all cold brews that day as well as a 45% surge the following day.
- This collaboration, along with musician Travis Scott’s partnership with McDonald’s, has many interested to see if and how more chains will use big names as marketing tools in the future.
Officials at Dunkin’ have finally given some insight into just how powerful its partnership with 16-year-old Charli D’Amelio has been for the coffee chain.
D’Amelio, of course, is TikTok’s most famous personality, and she recently teamed up with Dunkin’ to get her go-to coffee order on its menu for a limited time. The drink is called “The Charli,” a cold brew with whole milk and three pumps of caramel swirl.
It officially debuted in stores on Sept. 2. As part of the partnership, she also launched a contest with the chain. For that, the company invited her fans to post a picture on Instagram, recreating a memorable moment of Charli and her Dunkin’ drink using the hashtag #CharliXDunkinContest. Then, on Sept. 19, National Dance Day, five lucky winners were selected to join a virtual hang out with Charli.
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📣 Calling all Charli D’Amelio x Dunkin’ fans 📣 Want the chance to win a virtual call with the queen of cold brew herself – @charlidamelio? Keep reading… 👀 We’re giving five lucky winners the chance to win a virtual cold brew date with Charli D’Amelio. 🧡 ✨HOW IT WORKS✨ 1️⃣ Post a photo of yourself recreating an iconic Charli x Dunkin’ moment on Instagram 2️⃣ Use hashtag #CharliXDunkinContest and tag us @dunkin . *NO PURCH NEC. Open to 50 US/DC, 13+ (with parental permission if a minor). Ends 9/14/20 Rules: www.DunkinContest.com
It was probably fair to assume that the drink would be a success given Charli’s massive following and influence these days. She’s currently sitting at 88.4 million followers on TikTok alone. and the drink has been spotted all over the app, with fans, friends, and influencers trying it out themselves.
However, Drayton Martin, vice president of brand stewardship at Dunkin’, just confirmed to TMZ that the chain sold hundreds of thousands of the signature drink within the first five days of launch. Dunkin’ also set a record for daily users on its app the day her drink debuted after seeing a 57% increase in app downloads.
Apparently it wasn’t just “The Charli” that saw success. Dunkin’ also saw a 20% sales boost for all cold brews the first day as well as a 45% surge the next day.
Travis Scott’s McDonald’s Deal
These numbers are especially interesting to look at when acknowledging how lucrative Travis Scott’s limited edition collab with McDonald’s has proved to be. His partnership was for a $6 combo that included a Quarter Pounder with bacon and lettuce, fries, BBQ sauce, and a Sprite.
That launched on Sept. 9, and he also sold some exclusive Mcdonald’s themed merch on his website at the time.
Within days of the launch, several McDonald’s locations reported running out of ingredients to make the meals. In a memo sent to employees, McDonald’s said: “We’ve created a program that’s so compelling to our customers that it’s stretching our world-class supply chain; and if demand continues at these levels, more restaurants will break supply.”
Tons of people have been trying to get their hands on this meal. In fact, it even became a trend on TikTok to order it using a range of phrases. According to USA Today, McDonald’s even noted some of the various ways customers have been ordering the meal in their memo to employees. Some were part of marketing and social media materials for it, like the phrase “Say Cactus Jack sent me.”
Other variations include “It’s lit, sick mode,” “The Fornite guy burger,” or “You know why I’m here” which is often followed by customers playing Travis Scott’s “Sicko Mode.”
Eventually, McDonald’s said the promotion will continue through Oct. 4 as scheduled. However, starting Sept. 22, customers who want the meal have to order it through the McDonald’s app. So maybe that will intentionally slow sales, or perhaps downloads for that app soar as it did for Dunkin’ with D’Amelio’s help.
Ultimately, both collaborations have shown just how influential big names can be in the fast food and drink world. It’ll be interesting to see if and how chains will continue to use people with massive followings as advertising tools in the future.
Frito-Lay Workers End Nearly Three-Week Strike After Securing Higher Wages and a Guaranteed Day Off
Employees also negotiated an end to “suicide shifts,” which are two 12-hour shifts that are only eight hours apart.
Hundreds of Frito-Lay workers in Kansas have put an end to their nearly three-week strike over alleged mandatory overtime assignments that resulted in extremely long work weeks and so-called “suicide shifts.”
The term “suicide shift” refers to working two 12-hour shifts with only eight hours of rest in between. That can be especially hard on employees who claim to have worked up to 84 hours in a single week. For context, that’s 12 hours a day without a single day off.
One of the reasons workers have found themselves taking on more hours and days at plants is because consumer snacking has increased during the pandemic — so much so that Frito Lay’s recent net growth has exceeded every single one of its targets. That’s why at one point, the striking workers asked consumers to boycott Frito-Lay products in a show of solidarity.
The strikes began July 5 and concluded on July 23 following an agreement reached by union leaders and PepsiCo., Frito-Lay’s parent company. Under that deal, all employees will see a 4% wage increase over the next two years. They’ll also be guaranteed at least one day off a week, and the company will no longer schedule workers with only eight hours off between shifts.
Following the agreement, Anthony Shelton, the president of the union representing the workers, said that they’ve “shown the world that union working people can stand up against the largest food companies in the world and claim victory for themselves, their families and their communities.”
“We believe our approach to resolving this strike demonstrates how we listen to our employees, and when concerns are raised, they are taken seriously and addressed,” Frito-Lay said in a statement. “Looking ahead, we look forward to continuing to build on what we have accomplished together based on mutual trust and respect.”
The Long, Bitter Road to an Agreement
When the workers went on strike, they lobbed several very disturbing accusations against Frito-Lay.
In fact, the workers were pushed so hard that according to one employee who wrote in the Topeka Capital-Journal, “When a co-worker collapsed and died, you had us move the body and put in another co-worker to keep the line going.”
While Frito-Lay dismissed this account as “entirely false,” other employees continued to protest conditions in the plants. Many even argued the 90-degree temperatures they had to stand in to protest outside were preferable to the 100-degree-plus temperatures and smokey conditions in the factories.
During the strikes, PepsiCo. actively disputed that its employees are overworked, describing their claims as “grossly exaggerated” and saying, “Our records indicate 19 employees worked 84 hours in a given work week in 2021, with 16 of those as a result of employees volunteering for overtime and only 3 being required to work.”
It also said an initial concession more than met the striking employees’ terms, but the union backing those workers disagreed, and further negotiations were held until the final deal was reached.
See what others are saying: (The New York Times) (The Washington Post) (Business Insider)
Friendship Is on the Decline in America Compared to 30 Years Ago
While the COVID-19 pandemic is responsible for increased isolation Americans have experienced over the past year, other factors for the drop in friendships include political differences, couples marrying later, and parents spending more time with kids.
Americans Have Fewer Friends Today
A new study released by the Survey Center on American Life has essentially found that friends are in short supply in America — or rather, that “despite renewed interest in the topic of friendship in popular culture and the news media, signs suggest that the role of friends in American social life is experiencing a pronounced decline.”
Out of more than 2,019 respondents made up of U.S. adults, only 13% said they had more than 10 close friends. That’s a big drop compared to a 1990 Gallup poll, which reported that a third of U.S. adults said they had more than 10 close friends.
The poll also found that fewer Americans now say they have a “best” friend: 59% today compared to 75% in 1990.
Friendship Breakers: the Pandemic, Politics, and Work
The ongoing COVID-19 pandemic has very likely been the most direct cause of isolation over the past year.
As the poll also notes, women ages 18-29 appear to be the most affected demographic, with 43% having lost touch with at least a few friends and 16% indicating that they’re no longer in regular contact with most of their friends.
In addition to the pandemic, former President Donald Trump seems to be driving more broken friendships than perhaps most presidents. In fact, 22% of the respondents who said they ended a friendship cited Trump specifically.
According to the poll, 20% of Democrats and 10% of Republicans have ended friendships over political disagreements, with 28% of political liberals saying they would end a friendship over political differences as opposed to 10% of conservatives.
Other factors for Americans’ lost friendships include couples marrying later, parents spending more time with kids, as well as people working longer hours and being more geographically mobile.
It’s not all doom and gloom, though. While “best friends” are in shorter supply than in 1990, more than half of U.S. adults still say they have one. Another 46% of Americans have also reported making at least one new friend over the last year.
See what others are saying: (Insider) (Independent) (Axios)
NFL Says Teams Could Be Forced To Forfeit Games If Unvaccinated Players Cause COVID-19 Outbreaks
Neither team will be paid for any forfeited games, and the team that faces the outbreak must also cover all expenses for the opposing team.
NFL Issues Strong Warning to the Unvaccinated
The National Football League announced Thursday that if a game is canceled due to a COVID-19 outbreak among unvaccinated players on a certain team, that team will be forced to forfeit the match.
Additionally, the league said players on both teams will not be paid for any forfeited games, and the team that causes the game to be canceled will also be forced to cover all expenses for the opposing team. It could also face disciplinary action from the Commissioner’s Office.
As NFL.com writer Kevin Patra noted, this is “the clearest line the NFL has drawn to date and the most substantial incentive yet for owners, teams and coaches to pressure players to get vaccinated.”
While the league has not mandated that its players and staff get vaccinated, in its Thursday memo, it said that “nearly all clubs have vaccinated 100 percent of their Tier 1 and 2 staffs.” It also noted that 75% of players “are in the process of being vaccinated, and more than half the clubs have vaccination rates greater than 80 percent of their players.”
The NFL added that vaccinated players or staff who test positive and are asymptomatic will be allowed to return to work following two negative tests 24 hours apart. For unvaccinated players and staff who test positive, the NFL is deferring to its 2020 rules: 10-day isolation.
Rescheduling Vs. Canceling
Unvaccinated players — regardless of whether they test positive or not — will also be subject to more stringent protocols, including daily testing, mask-wearing, and travel restrictions.
That said, there is one potential loophole for teams that find themselves subject to outbreaks, though it could still be a longshot. The NFL will allow games to be rescheduled as long as they fit within the timeframe of its regular season.
“We do not anticipate adding a ‘19th week’ to accommodate games that cannot be rescheduled within the current 18 weeks of the regular season,” the NFL made clear in its memo.
Still, the NFL may not be as flexible as it was during 2020. For example, while it was able to reschedule all of its postponed games during that season, it did so by moving some to Tuesdays and Wednesdays.
What Players Are Saying
Currently-unvaccinated players were quick to speak out against the memo on Thursday.
“Never thought I would say this, But being put in a position to hurt my team because I don’t want to partake in the vaccine is making me question my future in the @NFL,” Arizona Cardinals wide receiver DeAndre Hopkins said in a now-deleted tweet.
Those advocating for players to get vaccinated have argued that not vaccinating yourself while engaging in a high-contact sport could still result in hurting teammates. In fact, several athletes have reported lingering effects following COVID-19 diagnoses, and some worry that long-term lung issues could cut their careers short.
Similar to Hopkins, Cincinnati Bengals defensive tackle DJ Reader tweeted, “Talk about getting your hand forced smh.”
Las Vegas Raiders running back even compared this year’s season to “playing in jail” in a now-deleted tweet, saying, “read the rules-know em like you know your plays.”
Meanwhile, Indianapolis Colts owner Jim Irsay said he hopes his team is “headed toward 100%” vaccination following the memo.