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Charli D’Amelio’s Dunkin’ Partnership Proves Successful

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  • TikTok’s most-followed creator, Charli D’Amelio, partnered with the coffee chain Dunkin’ to add her go-to order to its menu for a limited time.  
  • A Dunkin’ official told TMZ that the chain sold hundreds of thousands of her signature drink, “The Charli,” within the first five days of launching. It also set a record for daily users on the Dunkin’ app the first day of the launch after seeing a 57% increase in app downloads. 
  • Dunkin’ even saw a 20% sales boost for all cold brews that day as well as a 45% surge the following day. 
  • This collaboration, along with musician Travis Scott’s partnership with McDonald’s, has many interested to see if and how more chains will use big names as marketing tools in the future. 

The Charli 

Officials at Dunkin’ have finally given some insight into just how powerful its partnership with 16-year-old Charli D’Amelio has been for the coffee chain. 

D’Amelio, of course, is TikTok’s most famous personality, and she recently teamed up with Dunkin’ to get her go-to coffee order on its menu for a limited time. The drink is called “The Charli,” a cold brew with whole milk and three pumps of caramel swirl.

It officially debuted in stores on Sept. 2. As part of the partnership, she also launched a contest with the chain. For that, the company invited her fans to post a picture on Instagram, recreating a memorable moment of Charli and her Dunkin’ drink using the hashtag #CharliXDunkinContest. Then, on Sept. 19, National Dance Day, five lucky winners were selected to join a virtual hang out with Charli. 

It was probably fair to assume that the drink would be a success given Charli’s massive following and influence these days. She’s currently sitting at 88.4 million followers on TikTok alone. and the drink has been spotted all over the app, with fans, friends, and influencers trying it out themselves.

However, Drayton Martin, vice president of brand stewardship at Dunkin’, just confirmed to TMZ that the chain sold hundreds of thousands of the signature drink within the first five days of launch. Dunkin’ also set a record for daily users on its app the day her drink debuted after seeing a 57% increase in app downloads. 

Apparently it wasn’t just “The Charli” that saw success. Dunkin’ also saw a 20% sales boost for all cold brews the first day as well as a 45% surge the next day. 

Travis Scott’s McDonald’s Deal 

These numbers are especially interesting to look at when acknowledging how lucrative Travis Scott’s limited edition collab with McDonald’s has proved to be. His partnership was for a $6 combo that included a Quarter Pounder with bacon and lettuce, fries, BBQ sauce, and a Sprite. 

That launched on Sept. 9, and he also sold some exclusive Mcdonald’s themed merch on his website at the time. 

Within days of the launch, several McDonald’s locations reported running out of ingredients to make the meals. In a memo sent to employees, McDonald’s said: “We’ve created a program that’s so compelling to our customers that it’s stretching our world-class supply chain; and if demand continues at these levels, more restaurants will break supply.”

Tons of people have been trying to get their hands on this meal. In fact, it even became a trend on TikTok to order it using a range of phrases. According to USA Today, McDonald’s even noted some of the various ways customers have been ordering the meal in their memo to employees. Some were part of marketing and social media materials for it, like the phrase “Say Cactus Jack sent me.”

Other variations include “It’s lit, sick mode,” “The Fornite guy burger,” or “You know why I’m here” which is often followed by customers playing Travis Scott’s “Sicko Mode.” 

Eventually, McDonald’s said the promotion will continue through Oct. 4 as scheduled. However, starting Sept. 22, customers who want the meal have to order it through the McDonald’s app. So maybe that will intentionally slow sales, or perhaps downloads for that app soar as it did for Dunkin’ with D’Amelio’s help.

Ultimately, both collaborations have shown just how influential big names can be in the fast food and drink world. It’ll be interesting to see if and how chains will continue to use people with massive followings as advertising tools in the future. 

See what others are saying: (TMZ) (USA Today) (Chicago Sun Times

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Robinhood Crypto Trading Crashes Twice as Dogecoin Multiplies in Value, Enraging Users

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  • Robinhood users found themselves unable to buy or sell cryptocurrency Thursday night, an issue reminiscent of the app’s decision to restrict GameStop trades earlier this year.
  • While Robinhood resolved the problem within a matter of hours, it came amid a massive rally on Dogecoin, a cryptocurrency that started out as a joke. The app’s crypto services briefly went down again Friday morning as the rally continued.  
  • Robinhood has denied that its crypto trading outages were an intentional effort to drive down Dogecoin prices and instead blamed the outages on “unprecedented demand for Robinhood Crypto services.”
  • By Friday morning, Dogecoin briefly soared to $0.45, more than 400% of the value it had at the beginning of the week and more than 4,500% of the value it had at the beginning of the year.

Robinhood Crashes Amid Dogecoin Rally

The joke cryptocurrency Dogecoin has surged more than 400% this week alone, but around 10 p.m. EST Thursday night, the free-to-trade app Robinhood tweeted that it was “experiencing issues with crypto trading.” In turn, that caused many of the app’s users to find themselves unable to execute trades.

Dogecoin first began to spike Tuesday ahead of the market debut of the cryptocurrency exchange Coinbase, which raised $86 billion in its first day of trading. That morning, one Dogecoin amounted to about $0.07. By midnight, it had doubled in value. Those gains continued Thursday evening when Dogecoin spiked to around $0.33.

That may not seem like much, but if a person invested $1,000 in Dogecoin when it was selling for around $0.01 at the beginning of the year, by Thursday evening, that person would be sitting on a small fortune of around $33,000 before taxes. 

Robinhood Users Angry Yet Again 

Many Robinhood users found themselves frustrated when they were unable to sell off their existing dogecoins, especially since the cryptocurrency’s value was rapidly falling. 

In fact, within the matter of just over an hour, it had dipped to around $0.25. Using the last example above, that would mean thousands of dollars of missed opportunity.

“Are you going to cover my account?!?” one user asked Robinhood when she found herself unable to sell her dogecoins. “This is a technical error, not my own risk. Ive been trying to execute this transaction for almost two hours! None of my crypto comes up!” 

This is not Robinhood’s only bout with controversy. Earlier this year, the company infamously blocked its users from buying GameStop stock during a frenzy that sent shares from under $20 to nearly $500 at one point; however, Robinhood still allowed users to sell their existing shares — a move that even if it lacked the intention, had the effect of attempting to drive share prices for GameStop down. 

Though CEO Vlad Tenev later argued that the company “had no choice” but to restrict buying, Robinhood’s decision nonetheless sparked the ire of its users and even prompted Congressional investigations.

Many Robinhood users were quick to point that out Thursday when they once again found themselves unable to execute trades. Some even accused the company of more nefarious intentions. 

Service Restored… Until It Went Down Again 

At 11:46 p.m. Thursday night, Robinhood tweeted that crypto trading had been “fully” restored.

“Like others, we were experiencing unprecedented demand for Robinhood Crypto services, which created issues with crypto trading,” the company said. “We’ve resolved the issue and apologize for the inconvenience.

Multiple times since Thursday evening, the company has denied that it intentionally halted crypto trading to affect Dogecoin prices. 

“Unprecedented demand for Robinhood Crypto services created temporary issues with crypto trading,” a Robinhood spokesperson told the New York Post Friday. “That’s it, plain and simple.” 

On Friday morning, Dogecoin went on to spike at a current 52-week high of $0.45; however, it soon dipped back into the mid- to upper-thirty-cent range, where it remained around 3 p.m. EST.

Meanwhile, amid the surging demand, Robinhood experienced yet another crypto outage around 10:30 a.m. EST Friday. Just before 11 a.m., it said that trading had been restored for most customers. 

See what others are saying: (New York Post) (Business Insider) (Coindesk)

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Child Safety Advocates Urge Facebook To Scrap Plans for Instagram Kids

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  • Nearly 100 child safety experts and international organizations sent a letter to Facebook Thursday criticizing its plans to develop an Instagram app for children under 13.
  • Facebook claims the app will offer parental controls and is meant to create a safer space for kids, who are often lying about their age to access the normal version of Instagram.
  • Still, critics point out that children already on Instagram are unlikely to switch to a kids version. Many also cited concerns about screen time, mental health, and privacy, arguing that younger children are not ready for such a platform.
  • U.S. Lawmakers expressed similar concerns earlier this month, saying, “Facebook has an obligation to ensure that any new platforms or projects targeting children put those users’ welfare first, and we are skeptical that Facebook is prepared to fulfill this obligation.”

Instagram for Kids

An international group of 35 organizations and 64 experts, coordinated by the Campaign for a Commercial-Free Childhood, released a letter Thursday urging Facebook to abandon its plans to release an Instagram app for kids under 13-years old.

Plans for Instagram Kids have been public for about a month after Buzzfeed News obtained emails about the app in mid-March. Since then, there have been widespread concerns about how such an app could affect children.

Thursday’s letter argues that a version of Instagram targeting under-13-year-olds raises concerns about privacy, screen time, mental health, self-esteem, and commercial pressure. Stephanie Otway, a spokesperson for Facebook, said the company understands the concerns presented by the Campaign for a Commercial-Free Childhood.

“We agree that any experience we develop must prioritize their safety and privacy, and we will consult with experts in child development, child safety and mental health, and privacy advocates to inform it,” she said.

“The reality is that kids are online. They want to connect with their family and friends, have fun and learn, and we want to help them do that in a way that is safe and age-appropriate. We also want to find practical solutions to the ongoing industry problem of kids lying about their age to access apps,” Otway added, noting the reality of how many children interact with age-gated apps.

Unlikely To Stop Children From Joining Regular Instagram

The idea that children would just switch to Instagram Kids received pushback from the Campaign for a Commercial-Free Childhood. In fact, the group’s executive director, Josh Golin, pointed out that most kids who are currently on Instagram are between 10 and 12-years-old, and they likely wouldn’t migrate over to Instagram Kids because it will be perceived as “babyish and not cool enough.”

The children this will appeal to will be much younger kids,” Golin explained. “So they are not swapping out an unsafe version of Instagram for a safer version. They are creating new demand from a new audience that’s not ready for any type of Instagram product.”

It’s unknown exactly how the app would work, but it would feature content similar to what is allowed in other age-appropriate apps, such as YouTube Kids. One of the few details given out so far is that Instagram Kids will be ad-free and feature parental control options.

Concerns over Instagram Kids has also come from lawmakers. On April 5th Senators Edward Markey (D-Mass.) and Richard Blumenthal (D-Conn.), alongside Representatives Kathy Castor (D-Fla.) and Lori Trahan (D-Mass.), sent a letter to Facebook CEO Mark Zuckerberg expressing concerns that “children are a uniquely vulnerable population online, and images of kids are highly sensitive data.”

“Facebook has an obligation to ensure that any new platforms or projects targeting children put those users’ welfare first, and we are skeptical that Facebook is prepared to fulfill this obligation.”

See what others are saying: (TechCrunch) (BBC) (NBC News)

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Retail Sales Jump Amid Stimulus Spending, Unemployment Claims Plunge To Pandemic Low

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  • The Commerce Department released a report Thursday recording a 9.8% spike in retail sales for the month of March.
  • That surge was largely driven by stimulus check spending, with restaurant, sporting goods, clothing and accessory, and auto sales all being among the top-performing sectors in retail for the month. 
  • Coupled with that news, the Labor Department reported that 576,000 unemployment claims were filed last month — a pandemic low. 
  • That figure is still significantly higher than the roughly 200,000 weekly unemployment claims filed before the pandemic. 

Retail Sales Spike

U.S. retail sales for the month of March jumped 9.8% from February, according to a Thursday morning report from the Commerce Department.

That spike is largely thanks to the most recent round of stimulus checks from Congress.

March was the best month of retail spending since May of last year, which at the time saw an 18.3% gain following the first wave of stimulus checks.  

Sales in the bar and restaurant industry rose 13.4%, making them among the retail sectors that saw the biggest spikes last month. That’s largely a result of relaxed lockdowns stemming from the country’s current pace of around three million vaccinations a day. Meanwhile, sporting goods spending rose 23.5%, clothing and accessory sales rose 18.3%, and motor vehicle parts and dealer sales rose 15.1%.

“Spending will almost certainly drop back in April as some of the stimulus boost wears off,” wrote Michael Pearce, senior U.S. economist at Capital Economics, “but with the vaccination rollout proceeding at a rapid pace and households finances in strong shape, we expect overall consumption growth to continue rebounding rapidly in the second quarter too.” 

Unemployment Hits Pandemic Low

The retail sales data came around the same time that the Labor Department released this past week’s unemployment figures, which dropped to a new pandemic low of 576,000 claims. 

That’s a massive difference from almost exactly a year ago when 6 million people filed for unemployment in a single week. It’s also a significant decline from the 769,000 people that filed jobless claims last week, especially since some analysts had predicted there would be around 700,000 jobs lost with this week’s report.

That said, unemployment claims are still much higher than the around 200,000 a week that were being filed prior to pandemic closures.

“You’re still not popping champagne corks,”  Diane Swonk, chief economist at the accounting firm Grant Thornton, said according to The New York Times. “I will breathe again — and breathe easy again — once we get these number[s] back down in the 200,000 range.”

See what others are saying: (The New York Times) (CNBC) (Fox Business)

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