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Perfume Brand Apologizes for Replacing John Boyega in the Chinese Version of an Ad He Directed

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  • Jo Malone London, a perfume and candle brand, apologized to its global brand ambassador John Boyega after it reshot his personal advert without him for the Chinese market.
  • Last year, Boyega conceived, starred in, and directed a commercial for the band, which showcased his friends and family and was shot in his diverse hometown on Peckham, London.
  • Without Boyega’s knowledge, the company replicated the concept with Chinese actor Liu Haoran and did not feature a single Black person in the remake. 
  • After backlash, Jo Malone London apologized and said, “The concept for the film was based on John’s personal experiences and should not have been replicated.”

Boyega’s Commercial 

The perfume and candle brand Jo Malone London apologized to actor John Boyega after it replicated the personal advert he made for the company without him for the Chinese market.

In 2019, the brand named the Star Wars actor its first male global ambassador. Under the role, Boyega shot an advert for the company based on his roots and personal experiences. 

The short film was called, “A London Gent,” and according to several reports, it was his creative concept and a project he directed. It showcased him enjoying time with his real-life friends and family in his diverse hometown of Peckham, London.

“There’s a mixture of things you see me do in the film, you see me in a professional environment on a film set, then with family and it’s about breaking free of the concept of ‘going back or returning to your roots’ but more about the roots existing with this new side of my life,” he said of the commercial last year in an interview with Women’s Wear Daily.

Chinese Remake

The commercial was well received and actually won Best Media Campaign at The Fragrance Foundation Awards this year. Still, the brand decided to essentially replicate the commercial for the Chinese market without Boyega’s knowledge or participation.

Instead of just using Boyega’s original ad, it replaced him with Chinese actor Liu Haoran, star of the hugely popular Detective Chinatown film franchise. Boyega’s friends and family were replaced as well, which means there was not a single Black person included in the Chinese ad.

Though it’s not totally identical, it’s clear the commercial reused the same concept –minus the diversity elements. It even replicates some specific scenes like one where the camera zooms into Boyega’s eye and another where he rides a horse while his friends ride bikes.

On top of all that, the Chinese ad is also called “A London Gent,” and according to The Hollywood Reporter, Boyega only found out about this after it was put on Twitter.

Boyega hasn’t officially commented on the issue, but he’s definitely aware of the backlash. He retweeted one user who shared his ad saying, “Now, this man needs to be properly compensated for the thievery! No apology is good enough.”

He also retweeted a post showing the Chinese ad for comparison, as well as an article from The Hollywood Reporter on the topic. 

That article includes a statement from the brand which reads: “We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign. John is a tremendous artist with great personal vision and direction. The concept for the film was based on John’s personal experiences and should not have been replicated.”

Joe Malone also apologized to Haoran, saying he was not involved in the conception of the Chinese ad.

“While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused,” it continued.

We respect John, and support our partners and fans globally. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”

Boyega’s Past Experiences

This is not the first time Boyega has sparked discussions about racism in China and the entertainment industry. In 2015, when “Star Wars: The Force Awakens” was released, Boyega’s character was resized to be significantly smaller on the Chinese version of the movie poster.  

In a recent GQ interview, Boyega also criticized Disney, saying nonwhite characters were pushed aside in the Star Wars franchise while white characters were given more nuance. 

“What I would say to Disney is do not bring out a Black character, market them to be much more important in the franchise than they are and then have them pushed to the side. It’s not good. I’ll say it straight up,” he said at the time.  

As for Jo Malone, it has pulled the Chinese advert, but it’s unclear if Boyega’s relationship with the brand will continue. 

See what others are saying: (Insider) (Variety) (The Hollywood Reporter)

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CDC Lifts Mask Mandate for Fully Vaccinated People But These States and Stores Still Require Them

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  • The CDC relaxed mask guidelines Thursday for people fully vaccinated against COVID-19, announcing that they no longer need to wear masks indoors or outdoors in most settings.
  • Governors in Connecticut, Illinois, Kentucky, Minnesota, Nevada, Oregon, Pennsylvania, and Washington all responded by issuing varying degrees of relaxed restrictions.
  • Washington D.C. and several other states — such as California, Massachusetts, New York, New Jersey, North Carolina, and Virginia — have all kept current restrictions in place for now.
  • A number of retailers have also said they will still require customers to wear masks regardless of state restrictions, including Walmart, Kroger, Target, Starbucks, Macy’s, and Home Depot. 

CDC Lifts Mask Mandate for Fully Vaccinated People 

Despite recently relaxed guidance from the Centers for Disease Control and Prevention, several states and companies are continuing to enforce mask requirements.

“If you are fully vaccinated, you can start doing the things that you had stopped doing because of the pandemic,” CDC Director Rochelle Walensky said Thursday while announcing that the agency is no longer recommending that fully vaccinated people need to wear masks indoors or outdoors, in most settings. 

The CDC’s recommendation does not apply to crowded indoor settings such as buses, planes, hospitals, prisons, and homeless shelters. 

A person is considered fully vaccinated two weeks after their final shot.

What States Are Still Requiring Masks?

A handful of states, all led by Democratic governors, quickly responded to the CDC’s announcement by lifting mask mandates. That’s largely unsurprising given that more than half of U.S. states, mostly led by Republican governors, had already done so.

Starting May 19, Connecticut will follow the CDC’s guidance by lifting the indoor mask mandate for those who are fully vaccinated. The state will also lift size limits and social distancing rules for businesses on that day.

In Illinois, the office of Gov. J.B. Pritzker (D) has said he will revise the state’s mask mandate so that it is in line with the CDC’s recommendations. Additionally, Pritzker loosened capacity restrictions on businesses Friday, and in Chicago, Mayor Lori Lightfoot (D) said fully vaccinated people will not count toward capacity limits starting this weekend. 

The governors for Kentucky, Nevada, Oregon, and Washington have all said their states will immediately follow the CDC’s guidance.

Pennsylvania made a similar announcement; however, Philadelphia has chosen to keep its mask requirements in place. 

In Minnesota, Gov. Tim Walz (D) announced that the state would be ending its mask mandate for all starting Friday, but Minneapolis Mayor Jacob Frey (D) said the city plans to keep its indoor mask requirements until officials have more time to access local data.

Meanwhile, the governors of Massachusetts, New York, New Jersey, North Carolina, and Virginia, as well as the mayor of Washington D.C., said they will review the updated guidance, but for now, mask mandates will remain in effect for everyone.

California also doesn’t seem to be revising its current end date for outdoor mask mandates: June 15. 

Businesses Still Requiring Masks

Many businesses, particularly some of the nation’s top big box chains, will still require customers to wear masks, even if their state does not automatically require people to wear masks indoors.

That includes Walmart, Kroger, Target, Starbucks, Macy’s, and Home Depot. 

Meanwhile, Walgreens, CVS, Publix, Gap, and Ulta have all indicated that they are reviewing the guidelines, but so far, none have revised their mask policies.

See what others are saying: (The New York Times) (Business Insider) (USA Today)

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Tesla Suspends Bitcoin Purchases Over Environmental Impact, Causing Coin’s Value To Crash 20%

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  • Tesla CEO Elon Musk said Wednesday that his electric vehicle company would be ceasing all Bitcoin sales effective immediately, even though it just started using the cryptocurrency in March.
  • The announcement prompted a massive sell-off of Bitcoin, which plunged almost 20% on Wednesday.
  • In his statement, Musk said, “We are concerned about rapidly increasing use of fossil fuels for Bitcoin mining and transactions, especially coal, which has the worst emissions of any fuel.”
  • Many have since accused Musk of manipulating the crypto market since Bitcoin’s environmental impact has long been one of its most controversial facets. 

Tesla Suspends Bitcoin Purchases

Volatility is essentially a prerequisite for Bitcoin, but Wednesday proved to be an especially bad day for the cryptocurrency after Tesla CEO Elon Musk announced that the electric vehicle company would no longer be accepting the coin as a form of payment.

At the beginning of the day, Bitcoin was trading for around $57,000. Following Musk’s announcement, it had fallen to a 24-hour low of just over $46,000 — amounting to a nearly 20% drop in value. 

“We are concerned about rapidly increasing use of fossil fuels for Bitcoin mining and transactions, especially coal, which has the worst emissions of any fuel,” Musk said via Twitter. “Cryptocurrency is a good idea on many levels and we believe it has a promising future, but this cannot come at great cost to the environment.”

This policy update comes after only months after Tesla disclosed in February that it had bought $1.5 billion in Bitcoin. It also comes after the company began accepting Bitcoin as payment for vehicles in March. 

Still, with this sudden about-face, Musk said, “Tesla will not be selling any Bitcoin and we intend to use it for transactions as soon as mining transitions to more sustainable energy. We are also looking at other cryptocurrencies that use <1% of Bitcoin’s energy/transaction.”

Bitcoin’s Environmental Impact

Musk tweeted a graph Thursday morning from Cambridge’s Centre for Alternative Finance that shows Bitcoin’s increasing energy use since 2016.

In March, researchers with the Centre reported that Bitcoin’s energy consumption has jumped 80% since the beginning of 2020. 

Bitcoin’s impact on the environment has long been a subject of debate since mining it takes excessive amounts of electrical energy, but that problem has only gotten worse with the coin’s continued growth. 

On Monday, Ars Technica reported that a defunct coal power plant in upstate New York has been restarted to mine Bitcoin. In January, Iranian officials partly blamed Bitcoin for mass blackouts in the country. Researchers have even found that Bitcoin mining uses more energy than places like Argentina, a country with 45 million people.

Is Musk Manipulating the Market?

The overall reaction to Musk’s announcement was less than favorable, with many accusing the billionaire of manipulating the crypto market. 

“[This is] the same guy who’s been pulling the levers on crypto and has everyone following his every move,” Dave Portnoy, the controversial owner of Barstool Sports, said. “He’s sending Dogecoin up. He’s sending Bitcoin down. This is bullshit.

“Elon, you have responsibility when one second you say to buy something and the next second you don’t,” Portnoy added. “That’s playing with people’s futures, their fortunes.” 

Others made similar statements accusing Musk of essentially controlling Bitcoin prices, with MMA fighter Keith Berry saying, “Elon is a smart cookie, do you really think he didn’t know about energy usages on #Bitcoin after he bought 1.5B in BTC in December 2020” 

Still, some argued that recent disappointment in Musk is good for Bitcoin in the long term.

“This is great for #Bitcoin,” one person tweeted. “It should never depend on the thoughts and opinions of a single entity. The Elon Musk effect is being priced out and that’s positive for the cryptocurrency industry in the long run.” 

See what others are saying: (Reuters) (CNBC) (The New York Times)

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U.S. Gas Prices Hit $3 Per Gallon, a 7-year High, as Buyers Panicked During the Colonial Pipeline Shutdown

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  • The national average gas price has climbed above $3 for the first time in seven years.
  • The increase comes as the country’s largest fuel pipeline remains largely shuttered for the sixth day in a row following a ransomware attack, leading to panic buying and massive gas shortages in some cities. 
  • Energy Secretary Jennifer Granholm said the company behind the pipeline should be able to make a decision on a full restart of the system by the end of Wednesday.
  • Still, she cautioned that it will take several days for fuel supplies to go back to normal. 

Update: Colonial Pipeline restarted operations at 5 p.m. EST Wednesday. “Following this restart it will take several days for the product delivery supply chain to return to normal,” Colonial said in a statement. “Some markets served by Colonial Pipeline may experience, or continue to experience, intermittent service interruptions during the start-up period.”

Panic Buying Drives Fuel Shortages

The national average gas price reached $3.008 Wednesday, its highest value in seven years. 

The jump is largely being driven by two factors. The first is that the country’s largest fuel pipeline was forced to shut down last Friday following a ransomware attack by the criminal gang Darkside. That pipeline, owned by the Colonial Pipeline Company, stretches from Texas to New York and supplies 45% of the East Coast’s fuel.

The second is that panic buying related to the shutdown and fears of fuel scarcity have exacerbated the problem. In fact, Tuesday evening, over 1,000 gas stations in the Southeast ran dry. 

By Wednesday, the situation was even worse. Nearly a quarter of all stations in North Carolina were out of gas, and in urban areas like Charlotte, 71% of stations were empty.  Meanwhile, around 15% percent of stations in both Georgia and Virginia were out of gas, and in the Atlanta metro area, 60% of stations had been depleted. 

Photos and video from affected states show hours-long lines. Some people have reported waiting more than five hours to get to the pump. Others have shared images of “out of fuel” signs. Stretching pumps even thinner are reports that many drivers are simply trying to top off mostly-full tanks or gas cans. 

In one tense situation captured at a gas station near Raleigh, North Carolina, a woman can be seen spitting on a man and hitting a car after she reportedly tried to cut the line. The man fires back a spit of his own, leading to a fight between the two.

When Will the Pipeline Be Back?

On Monday, some (but not most) of the pipeline was brought back manually. Colonial Pipeline officials have also said they hope to restart most operations by the end of the week.

Energy Secretary Jennifer Granholm also told reporters Tuesday that Colonial should be in a position to make a decision on a full restart by the end of Wednesday; however, it’s likely going to take several days for fuel supplies to return to normal even after operations recover.

“Much as there was no cause for, say, hoarding toilet paper at the beginning of the pandemic, there should be no cause for hoarding gasoline,” Granholm said. 

Many analysts have echoed that warning, telling people to fuel up only if they need to and asking them to try to conserve as much gas as possible until the pipeline becomes largely operational again. 

The governors of Florida, Virginia, North Carolina, and Georgia have all declared states of emergency to try to stave off shortages and keep gas prices down. 

See what others are saying: (The Washington Post) (USA Today) (MarketWatch)

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