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Netflix Apologizes and Changes Marketing Materials for “Cuties” After Backlash

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3 years ago

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  • Many accused Netflix of misrepresenting the French film “Cutie” and hypersexualizing children in its recent promotions for it.
  • Netflix has apologized and updated its marketing materials for the film, calling its previous poster and description “inappropriate.”
  • The film actually earned positive reviews and an award at the 2020 Sundance festival earlier this year, with some calling it a provocative coming of age film that raises questions about today’s “destruction of innocence.”
  • Still, issues were not just about marketing. Some feel the film is inappropriate, especially since it relies on young actresses to tell its story. As a result, many want Netflix to pull it from its Sept. 9th release.

What is “Cuties” About? 

Netflix apologized Thursday for how it promoted the French film “Cuties,” after widespread backlash online.

“We’re deeply sorry for the inappropriate artwork that we used for Cuties. It was not OK, nor was it representative of this French film which premiered at Sundance,” it said in a statement. “We’ve now updated the pictures and description.”

The film in question hasn’t actually come out on Netflix yet, and it’s set to release on September 9. However, if you’ve spent anytime online lately, you might have noticed people already bashing it, saying it sexualizes children and should be removed from the site. 

The film premiered at the 2020 Sundance Film Festival earlier this year, earning the Directing Jury Award. According to early reviews, the movie revolves around an 11-year-old girl named Amy who comes from a traditional Senegalese Muslim household. She lives with her mother and two younger brothers in one of Paris’ poorest neighborhoods after immigrating from Senegal. As they wait for their father to meet up with them with a new second wife, Amy becomes intrigued by a group of girls in a Hip Hop dance group called the Cuties.

These appear to be a more rowdy group whose acceptance Amy desperately wants, which pushes her to explore her own femininity. However, her mother sees this intrigue and her daughter’s behavior as an opposition to her traditional values. 

Some have described it as a provocative coming of age film, and have argued that it was “designed to shock mature audiences into a contemplation of today’s destruction of innocence.”

Netflix Marketing Backlash, Explained

While it was generally well-received at Sundance, a lot of people aren’t happy with it right now.

Netflix published the trailer on Tuesday and began promoting it on its site with a poster and synopsis that earned it a wave of backlash. For example, many compared the French version of the poster for “Cuties” to the poster Netflix released, saying original aligns more with a typical coming of age film.

Others looked at the Netflix synopsis, which read: “Amy, 11, becomes fascinated with a twerking dance crew. Hoping to join them, she starts to explore her femininity, defying her family’s traditions.”

By contract, the IMBD description reads: “Amy, an 11-year-old girl, joins a group of dancers named ‘the cuties’ at school, and rapidly grows aware of her burgeoning femininity – upsetting her mother and her family values in the process.”

Many people noticed these differences and called out Netflix for what seemed like intentional decisions to hypersexualize children.

Almost immediately, many were uncomfortable by the film after seeing the Netflix poster, paired with its description and the fact that the film was given a TV-MA rating. To many, it really looks like a movie about 11-year-olds twerking that was made for adults.

Apparently even, 4chan users found the film so concerning that moderators have banned people from posting imagery from the project, saying anyone who does will be permanently banned.

“Netflix may allow this crap, 4chan does not,” the warning reads.

General Outrage Over Film’s Premise

All of this is not to say that the outrage is just about the marketing. There are many who are also just not fans of the film’s concept in general. In fact, there’s currently a change.org petition with more than 70,000 signatures asking for Netflix to remove the film because it “promotes child pornography.”

That petition also claims that it “was created for the entertainment of pedophiles.” 

Still, there are some positive reviews for “Cuties.” It currently has an 82% on Rotton Tomatoes based on 17 reviews. Plus, more and more people are starting to turn to a Cineurope interview the film’s writer and director, Maïmouna Doucouré, gave earlier this summer, which provides some insight into what inspired the project. 

In it, she said she came up with the concept after seeing “a group of young girls aged around 11 years old going up on stage and dancing in a very sensual way while wearing very revealing clothes” She said she was “shocked” and wondered “if they were aware of the image of sexual availability that they were projecting.” Meanwhile, in the audience, she noticed more traditional mothers, some wearing veils, adding: “it was a real culture shock.” 

“I was stunned and I thought back to my own childhood, because I’ve often asked myself questions about my own femininity, about evolving between two cultures, about my Senegalese culture which comes from my parents and my western culture. But I needed the 2020 version of that youth.”  To do that, she gathered stories from young girls to help create her film. 

Later in the interview, she said her film isn’t a health and safety ad. “This is most of all an uncompromising portrait of an 11-year-old girl plunged in a world that imposes a series of dictates on her. It was very important not to judge these girls, but most of all to understand them, to listen to them, to give them a voice, to take into account the complexity of what they’re living through in society, and all of that in parallel with their childhood which is always there, their imaginary, their innocence.”

However, she also added that during her research, she noticed how much social media had impacted young girls, saying: “Today, the sexier and the more objectified a woman is, the more value she has in the eyes of social media. And when you’re 11, you don’t really understand all these mechanisms, but you tend to mimic, to do the same thing as others in order to get a similar result. I think it is urgent that we talk about it, that a debate be had on the subject.”

After reading that, more people seem to understand what the goal of this film is, but others still think its inappropriate and take issue with a lot of the imagery, especially since these actors are also young girls. 

As of now, Netflix has not announced any plans to drop the film. It’s updated description currently reads: “Eleven-year-old Amy starts to rebel against her conservative family’s traditions when she becomes fascinated with a free-spirited dance crew.” 

See what others are saying: (The Observer) ( (Fox Business)  (Deadline)

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Max to Agrees to “Properly” Credit Writers and Directors After Facing Backlash For Lumping Them in As “Creators”

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2 weeks ago

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May 24, 2023

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The company said the credits were laid out incorrectly due to “an oversight in the technical transition from HBO Max to Max.”

After film and television writers slammed Max for crediting all writers, producers, and directors as general “creators” on its platform, the company said it will be adjusting its credits display.

“We agree that the talent behind the content on Max deserve their work to be properly recognized,” the streaming service said in a statement obtained by The Hollywood Reporter. 

Max — the new rebrand of HBO Max that incorporates Discovery content — launched on Tuesday to much criticism. Amid glitches and app-switching confusion, the biggest backlash it faced was over the choice to lump creative roles into one credit section called “creators.” As one viral tweet noted, if a user were to select the film “Raging Bull,” the service’s display would not specifically credit Martin Scorsese as the director, rather, his name would be included at random with half a dozen other people, including writers and producers. 

The decision was condemned by many in the industry who argued it minimizes writers and directors by not properly giving them credit where it is due. Especially amid the ongoing writers’ strike, and with directors and actors starting negotiations with studios, some took it as a slap in the face. 

“The studios don’t want anyone to know our names,” writer Christina Strain tweeted. “It’s easier to pay us nothing if we’re faceless.”

“Another move from studios to diminish the role of writers, directors, actors and other craftspeople. Miss me wit this nonsense,” Jorge Rivera, the Vice-Chair of the Writers Guild’s Latinx Writers Committee, added. 

In a statement, Directors Guild President Lesli Linka Glatter said that Warner Bros. Discovery’s choice to “collapse” these roles into one credit “while we are in negotiations with them is a grave insult to our members and our union.”

“The DGA will not stand for it,” Glatter continued.

WGA West President Meredith Stiehm claimed the move was “a credits violation,” as well as an insult “to the artists that make the films and TV shows that make their corporation billions.”

On Wednesday, Max said it would rework its crediting. 

“We will correct the credits, which were altered due to an oversight in the technical transition from HBO Max to Max and we apologize for this mistake,” the platform said.

See what others are saying: (Gizmodo) (The Hollywood Reporter) (The Los Angeles Times)

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A Quarter of Young British Men Support Andrew Tate’s Thoughts on Women

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2 weeks ago

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May 22, 2023

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U.K. residents at large, however, do not view him favorably.

Even under house arrest in Romania, misogynist influencer Andrew Tate still holds substantial sway over young men. 

According to data from YouGov that was obtained by The Independent, 26% of U.K. men between 18 and 29 years old who know of Tate agree with his views on women. That figure was largely the same for men between 30 and 39, as 28% agreed with Tate’s opinions on the subject. 

Men in their 30s were slightly more likely to agree with Tate on his thoughts about masculinity. Three out of ten supported those views, compared to just a quarter of men 18 to 29.

Those statistics only include the thoughts of men who have heard of Tate, but per YouGov, most have. In the 18 to 29 group, 93% were familiar with him, and 86% of men in their 30s knew of him. 

The U.K. at large was less aware of Tate, with just 63% of British adults having heard of him. Of that group, only 6% held a positive view of him. 

Tate has faced substantial backlash for his sexist rhetoric over the years. In the past, he said that men should have “authority” over their wives or girlfriends, and that women should “bear some responsibility” for being raped. He was previously banned from Twitter over his extremist views on women but has since been allowed back on the platform. 

He is currently being investigated in Romania for organized crime and human trafficking. He was arrested and held in custody in December but was released to house arrest earlier this year. No formal charges have been filed against him yet and he has maintained his innocence. 

Tate currently boasts a Twitter following of 6.7 million. It has grown significantly since he was enveloped in legal controversy, and many of his supporters have demanded his release. 

See what others are saying: (The Independent) (Glamour U.K.)

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Prince Harry and Meghan Markle Involved in “Near Catastrophic” Paparazzi Chase

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3 weeks ago

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May 17, 2023

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“While being a public figure comes with a level of interest from the public, it should never come at the cost of anyone’s safety,” a spokesperson for the couple said.

“Aggressive” Paparazzi Chase Couple in New York

Prince Harry and Meghan Markle were involved in a “near catastrophic” paparazzi car chase Tuesday night in New York City, according to a spokesperson for the couple.

In a statement, the spokesperson described the photographers as “highly aggressive.”

“While being a public figure comes with a level of interest from the public, it should never come at the cost of anyone’s safety,” the statement added.

“This relentless pursuit, lasting over two hours, resulted in multiple near collisions involving other drivers on the road, pedestrians and two NYPD officers,” it continued. 

Details of the incident are still emerging, but BBC News reported that there are claims the chase involved roughly six cars driving recklessly by running red lights, driving on the sidewalk, carrying out blocking moves, going backward on a one-way road, and taking pictures while driving. 

The chase happened after Harry and Meghan were leaving the Women of Vision Awards with Meghan’s mother, Doria. They did not want photographers to learn where they were staying and attempted to avoid them in what turned into a 75-minute chase on a main road in Manhattan’s Upper East Side. They eventually ducked into a New York Police Department Precinct to hide out before getting into a different vehicle.

The NYPD released a statement confirming that they assisted in protecting the couple as “numerous photographers” hindered their transport. Officials said they made it to their destination and there were no collisions, injuries, or arrests. 

The couple’s spokesperson is asking the public to not share or post footage of the incident. 

“Dissemination of these images, given the ways in which they were obtained, encourages a highly intrusive practice that is dangerous to all in involved,” the spokesperson said. 

Memories of Princess Diana

The chase evokes the brutal press hounding Harry’s mother, Princess Diana, was subjected to throughout her life. The paparazzi’s obsession with her ultimately resulted in her death in 1997, when she was killed in a car crash after being chased by photographers in Paris. 

Since marrying Meghan and later bowing out of the Royal Family, Harry has made it explicitly clear that he fears those events could happen again. Meghan has been the subject of endless tabloid scrutiny, enduring racism and harassment from the press. Part of the reason they left the Royal Family was to keep their family protected from such attacks.

Mayor Eric Adams brought up Diana’s tragic passing while speaking about Tuesday night’s chase. 

“I don’t think there’s many of us who don’t recall how [Harry’s] mom died,” Adams said while speaking to reporters. “And it would be horrific to lose an innocent bystander during a chase like this and something to have happened to them as well…I think that was a bit reckless and irresponsible.” 

Adams also questioned whether or not he believes a chase could go on for two hours in a city as congested as New York, but noted that even a 10-minute chase would be dangerous. He said he will be briefed on the exact timeline and details later. 

See what others are saying: (BBC News) (Associated Press) (Yahoo News)

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