- Avani Gregg, Michael Le, David Dobrik, and 16 others will be the first to receive money from TikTok’s new Creator Fund, which was established to support creators hoping to earn money for their content.
- The $200 million fund is expected to grow to over $1 billion in the U.S. over the next three years and TikTok is encouraging eligible creators to apply for the next round of funding when applications open in mid-August.
- Many believe this move will help incentivize users to remain loyal to the platform as new competitors emerge.
- Others say it could also help TikTok bolster itself as a viable economic platform for Americans as it works to strike a deal with an American company to avoid a U.S. ban.
What is the Creator Fund?
TikTok announced the first wave influencers who will get paid for their content under its new Creator Fund.
The company first announced it’s $200 million dollar Creator Fund in July, as a way to support “ambitious creators who are seeking opportunities to foster a livelihood through their innovative content.” TikTokers, of course, were pretty excited about that because it meant there was an opportunity for them to get paid directly from the platform they post on.
Responses to the news were so positive that TikTok later updated its announcement to say that it expected the fund to grow to “over $1 billion in the US in the next 3 years, and more than double that globally.”
In a statement released Monday, the company finally announced that 19 creators will be its first recipients.
Who’s Getting Paid?
The list includes popular personalities like Avani Gregg, Brittany Tomlinson – who you might know as Kombucha girl, Michael Le, Spencer X, and David Dobrik, to name a few.
Some of the creators already came from full-time entertainment backgrounds like Dobrik, but others are TikTokers who completely built their massive followings on the app. The full list includes creators from a range of different genres, from comedy to beauty, music, cooking, dancing, and even healthcare.
Vanessa Pappas, general manager of TikTok U.S., said in the statement, “Each of these creators has shown what it means to be your authentic self, bring joy and inspiration to people, and creatively connect with an audience…From redefining a category to venturing into uncharted waters, these creators are a huge part of TikTok and we’re grateful for their ingenuity and creative spirit.”
As of now, there are no confirmed details about how much each creator will receive or whether the amount varies from creator to creator. However, The Los Angeles Times reported that at least one creator will receive a six-figure amount, according to a person with knowledge of that agreement.
Still, this is only the beginning of these payments. In its latest announcement, TikTok encouraged others to apply when its in-app application opens in mid-August. To be eligible, users have to meet the minimum eligibility criteria, which includes: being at least 18 years old, having at least 10,000 followers, having accrued at least 10,000 views in the last 30 days, and posting original content in line with Community Guidelines.
“This Fund was created to reward your creativity, your passion, and your tenacious spirit to connect with others. We invite you to turn your creativity into an opportunity to earn a livelihood, pursue another career, or simply, to be rewarded for doing what you love,” TikTok added.
Potential Competition and Struggles with the U.S. Government
Obviously, the concept of a platform paying its creators is not new. YouTube’s Creator Program is perhaps the most well-known program that exists, and other platforms like Instagram also have some monetization features.
However, TikTok’s lack of in house monetization has been viewed as a drawback by some, and opportunities for growth and financial gain are a huge reason why TikTokers have been extending themselves off-platform.
Some see these payments as an important move for TikTok that incentivizes big creators to remain focused on the app, while also encouraging smaller creators to remain dedicated to it.
Stephanie Smith, who works for the digital strategy division of United Talent Agency, said, “It shows that TikTok values their creators and understands that their content is what makes the platform successful.”
“That acknowledgment is critical and will help build long-term loyalty with creators.”
The concept of platform loyalty is interesting to keep in mind when you consider all the emerging competition popping up amid rising tensions between the U.S. government and the app.
Just last week, Instagram announced Reels, which essentially copies TikTok’s features and is considered one of the app’s biggest threats. According to the LA Times, Instagram has even offered some creators money to post content for Reels. On top of that, some TikTokers have decided to invest in a new music video app called Thriller, citing concerns over how TikTok manages user data.
Trouble for TikTok escalated last week when President Donald Trump issued an executive order that would outlaw business dealings with TikTok in the U.S. by Sept. 21. That is, at least if its parent company, ByteDance, can’t close a deal with an American buyer for TikTok’s U.S.-based business by then.
For now, many believe its especially important for TikTok to bolster its image and present itself as a viable economic platform for Americans as it works to avoid a U.S. ban.
See what others are saying: (The Verge) (The Los Angeles Times) (Tubefilter)
Hackers Hit Twitch Again, This Time Replacing Backgrounds With Image of Jeff Bezos
The hack appears to be a form of trolling, though it’s possible that the infiltrators were able to uncover a security flaw while reviewing Twitch’s newly-leaked source code.
Hackers targeted Twitch for a second time this week, but rather than leaking sensitive information, the infiltrators chose to deface the platform on Friday by swapping multiple background images with a photo of former Amazon CEO Jeff Bezos.
According to those who saw the replaced images firsthand, the hack appears to have mostly — and possibly only — affected game directory headers. Though the incident appears to be nothing more than a surface-level prank, as Amazon owns Twitch, it could potentially signal greater security flaws.
For example, it’s possible the hackers could have used leaked internal security data from earlier this week to discover a network vulnerability and sneak into the platform.
The latest jab at the platforms came after Twitch assured its users it has seen “no indication” that their login credentials were stolen during the first hack. Still, concerns have remained regarding the potential for others to now spot cracks in Twitch’s security systems.
It’s also possible the Bezos hack resulted from what’s known as “cache poisoning,” which, in this case, would refer to a more limited form of hacking that allowed the infiltrators to manipulate similar images all at once. If true, the hackers likely would not have been able to access Twitch’s back end.
The photo changes only lasted several hours before being returned to their previous conditions.
First Twitch Hack
Despite suspicions and concerns, it’s unclear whether the Bezos hack is related to the major leak of Twitch’s internal data that was posted to 4chan on Wednesday.
That leak exposed Twitch’s full source code — including its security tools — as well as data on how much Twitch has individually paid every single streamer on the platform since August 2019.
It also revealed Amazon’s at least partially developed plans for a cloud-based gaming library, codenamed Vapor, which would directly compete with the massively popular library known as Steam.
Even though Twitch has said its login credentials appear to be secure, it announced Thursday that it has reset all stream keys “out of an abundance of caution.” Users are still being urged to change their passwords and update or implement two-factor authentication if they haven’t already.
Twitch Blames Server Configuration Error for Hack, Says There’s No Indication That Login Info Leaked
The platform also said full credit card numbers were not reaped by hackers, as that data is stored externally.
Login and Credit Card Info Secure
Twitch released a security update late Wednesday claiming it had seen “no indication” that users’ login credentials were stolen by hackers who leaked the entire platform’s source code earlier in the day.
“Full credit card numbers are not stored by Twitch, so full credit card numbers were not exposed,” the company added in its announcement.
The leaked data, uploaded to 4chan, includes code related to the platform’s security tools, as well as exact totals of how much it has individually paid every single streamer on the platform since August 2019.
Early Thursday, Twitch also announced that it has now reset all stream keys “out of an abundance of caution.” Streamers looking for their new keys can visit a dashboard set up by the platform, though users may need to manually update their software with the new key before being able to stream again depending on what kind of software they use.
As far as what led to the hackers being able to steal the data, Twitch blamed an error in a “server configuration change that was subsequently accessed by a malicious third party,” confirming that the leak was not the work of a current employee who used internal tools.
Will Users Go to Other Streaming Platforms?
While no major creators have said they are leaving Twitch for a different streaming platform because of the hack, many small users have either announced their intention to leave Twitch or have said they are considering such a move.
It’s unclear if the leak, coupled with other ongoing Twitch controversies, will ultimately lead to a significant user exodus, but there’s little doubt that other platforms are ready and willing to leverage this hack in the hopes of attracting new users.
At least one big-name streamer has already done as much, even if largely only presenting the idea as a playful jab rather than with serious intention.
“Pretty crazy day today,” YouTube’s Valkyrae said on a stream Wednesday while referencing a tweet she wrote earlier the day.
“YouTube is looking to sign more streamers,” that tweet reads.
“I mean, they are! … No shade to Twitch… Ah! Well…” Valkyrae said on stream before interrupting herself to note that she was not being paid by YouTube to make her comments.
The Entirety of Twitch Has Been Leaked Online, Including How Much Top Creators Earn
The data dump, which could be useful for some of Twitch’s biggest competitors, could signify one of the most encompassing platform leaks ever.
Massive Collection of Data Leaked
Twitch’s full source code was uploaded to 4chan Wednesday morning after it was obtained by hackers.
Among the 125 GB of stolen data is information revealing that Amazon, which owns Twitch, has at least partially developed plans for a cloud-based gaming library. That library, codenamed Vapor, would directly compete with the massively popular library known as Steam.
With Amazon being the all-encompassing giant that it is, it’s not too surprising that it would try to develop a Steam rival, but it’s eyecatching news nonetheless considering how much the release of Vapor could shake up the market.
The leaked data also showcased exactly how much Twitch has paid its creators, including the platform’s top accounts, such as the group CriticalRole, as well as steamers xQcOW, Tfue, Ludwig, Moistcr1tikal, Shroud, HasanAbi, Sykkuno, Pokimane, Ninja, and Amouranth.
These figures only represent payouts directly from Twitch. Each creator mentioned has made additional money through donations, sponsorships, and other off-platform ventures. Sill, the information could be massively useful for competitors like YouTube Gaming, which is shelling out big bucks to ink deals with creators.
Data related to Twitch’s internal security tools, as well as code related to software development kits and its use of Amazon Web Services, was also released with the hack. In fact, so much data was made public that it could constitute one of the most encompassing platform dumps ever.
Streamer CDawgVA, who has just under 500,000 subscribers on Twitch, tweeted about the severity of the data breach on Wednesday.
“I feel like calling what Twitch just experienced as “leak” is similar to me shitting myself in public and trying to call it a minor inconvenience,” he wrote. “It really doesn’t do the situation justice.”
Despite that, many of the platform’s top streamers have been quite casual about the situation.
“Hey, @twitch EXPLAIN?”xQc tweeted. Amouranth replied with a laughing emoji and the text, “This is our version of the Pandora papers.”
Meanwhile, Pokimane tweeted, “at least people can’t over-exaggerate me ‘making millions a month off my viewers’ anymore.”
Others, such as Moistcr1tikal and HasanAbi argued that their Twitch earning are already public information given that they can be easily determined with simple calculations.
Could More Data Come Out?
This may not be the end of the leak, which was labeled as “part one.” If true, there’s no reason to think that the leakers wouldn’t publish a part two.
For example, they don’t seem to be too fond of Twitch and said they hope this data dump “foster[s] more disruption and competition in the online video streaming space.”
They added that the platform is a “disgusting toxic cesspool” and included the hashtag #DoBetterTwitch, which has been used in recent weeks to drive boycotts against the platform as smaller creators protest the ease at which trolls can use bots to spam their chats with racist, sexist, and homophobic messages.
Still, this leak does appear to lack one notable set of data: password and address information of Twitch users.
That doesn’t necessarily mean the leakers don’t have it. It could just mean they are only currently interested in sharing Twitch’s big secrets.
Regardless, Twitch users and creators are being strongly urged to change their passwords as soon as possible and enable two-factor authentication.