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TikTok Announces First Wave of Influencers to Get Paid Under its New Creator Fund

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  • Avani Gregg, Michael Le, David Dobrik, and 16 others will be the first to receive money from TikTok’s new Creator Fund, which was established to support creators hoping to earn money for their content.
  • The $200 million fund is expected to grow to over $1 billion in the U.S. over the next three years and TikTok is encouraging eligible creators to apply for the next round of funding when applications open in mid-August. 
  • Many believe this move will help incentivize users to remain loyal to the platform as new competitors emerge. 
  • Others say it could also help TikTok bolster itself as a viable economic platform for Americans as it works to strike a deal with an American company to avoid a U.S. ban. 

What is the Creator Fund?

TikTok announced the first wave influencers who will get paid for their content under its new Creator Fund.

The company first announced it’s $200 million dollar Creator Fund in July, as a way to support “ambitious creators who are seeking opportunities to foster a livelihood through their innovative content.” TikTokers, of course, were pretty excited about that because it meant there was an opportunity for them to get paid directly from the platform they post on.

Responses to the news were so positive that TikTok later updated its announcement to say that it expected the fund to grow to “over $1 billion in the US in the next 3 years, and more than double that globally.”

In a statement released Monday, the company finally announced that 19 creators will be its first recipients. 

Who’s Getting Paid? 

The list includes popular personalities like Avani Gregg, Brittany Tomlinson – who you might know as Kombucha girl, Michael Le, Spencer X, and David Dobrik, to name a few. 

Some of the creators already came from full-time entertainment backgrounds like Dobrik, but others are TikTokers who completely built their massive followings on the app. The full list includes creators from a range of different genres, from comedy to beauty, music, cooking, dancing, and even healthcare. 

Vanessa Pappas, general manager of TikTok U.S., said in the statement, “Each of these creators has shown what it means to be your authentic self, bring joy and inspiration to people, and creatively connect with an audience…From redefining a category to venturing into uncharted waters, these creators are a huge part of TikTok and we’re grateful for their ingenuity and creative spirit.”  

As of now, there are no confirmed details about how much each creator will receive or whether the amount varies from creator to creator. However, The Los Angeles Times reported that at least one creator will receive a six-figure amount, according to a person with knowledge of that agreement.

Still, this is only the beginning of these payments. In its latest announcement, TikTok encouraged others to apply when its in-app application opens in mid-August. To be eligible, users have to meet the minimum eligibility criteria, which includes: being at least 18 years old, having at least 10,000 followers, having accrued at least 10,000 views in the last 30 days, and posting original content in line with Community Guidelines.

“This Fund was created to reward your creativity, your passion, and your tenacious spirit to connect with others. We invite you to turn your creativity into an opportunity to earn a livelihood, pursue another career, or simply, to be rewarded for doing what you love,” TikTok added. 

Potential Competition and Struggles with the U.S. Government

Obviously, the concept of a platform paying its creators is not new. YouTube’s Creator Program is perhaps the most well-known program that exists, and other platforms like Instagram also have some monetization features. 

However, TikTok’s lack of in house monetization has been viewed as a drawback by some, and opportunities for growth and financial gain are a huge reason why TikTokers have been extending themselves off-platform.

Some see these payments as an important move for TikTok that incentivizes big creators to remain focused on the app, while also encouraging smaller creators to remain dedicated to it. 

Stephanie Smith, who works for the digital strategy division of United Talent Agency, said, “It shows that TikTok values their creators and understands that their content is what makes the platform successful.”

“That acknowledgment is critical and will help build long-term loyalty with creators.”

The concept of platform loyalty is interesting to keep in mind when you consider all the emerging competition popping up amid rising tensions between the U.S. government and the app. 

Just last week, Instagram announced Reels, which essentially copies TikTok’s features and is considered one of the app’s biggest threats. According to the LA Times, Instagram has even offered some creators money to post content for Reels. On top of that, some TikTokers have decided to invest in a new music video app called Thriller, citing concerns over how TikTok manages user data. 

Trouble for TikTok escalated last week when President Donald Trump issued an executive order that would outlaw business dealings with TikTok in the U.S. by Sept. 21. That is, at least if its parent company, ByteDance, can’t close a deal with an American buyer for TikTok’s U.S.-based business by then. 

For now, many believe its especially important for TikTok to bolster its image and present itself as a viable economic platform for Americans as it works to avoid a U.S. ban. 

See what others are saying: (The Verge) (The Los Angeles Times(Tubefilter

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TikTok’s Bryce Hall Launches Finance Podcast

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  • TikToker Bryce Hall has just launched a finance podcast titled “Capital University” with entrepreneur and investor Anthony “Pomp” Pompliano.
  • Pompliano will serve as a mentor figure, teaching Hall and listeners about building generational wealth, the basics of investing, and money management.
  • Hall was inspired to start the project after learning from the mistakes he made with money early on in his career. In the first episode of the podcast, he was also critical of other influencers who rely on YouTube ad revenue and TikTok brand deals while overspending on lavish items.
  • Some wonder if this venture will help change the public’s perception of Hall, who has developed a negative reputation for throwing massive parties during the ongoing coronavirus pandemic.

Capital University

TikTok star and Sway House member Bryce Hall officially launched a finance podcast Tuesday where he and his fans will learn about money management.

The 21-year-old’s podcast is called “Capital University,” and he’s joined by co-host Anthony “Pomp” Pompliano, an entrepreneur and investor who has worked for companies like Facebook and Snapchat before getting into venture capital.

Pompliano is supposed to serve as a sort of mentor figure, teaching Hall and listeners about building generational wealth, the basics of investing, and other tips for ensuring financial security.

Inspiration Behind the Podcast

However, Hall will also use the podcast to talk about his personal experience with fame and wealth at a young age. He told PEOPLE magazine that the idea for the podcast stemmed from mistakes he made earlier in his career.

″I always thought money was an object,″ Hall said. ″I was spending money before I even had it.″

He also talked about going ″completely broke″ and getting hit with taxes. All of this made him realize the importance of money management, which he though his fans might also want to know about.

Though he’s admitted to making mistakes with his money, he’s definitely worked to turn things around. For instance, he recently created an energy drink company called Ani with fellow Sway House creator Josh Richards.

On top of that, in the first episode of the podcast, Hall talked about his four-month-old merch brand, Party Animal, saying it clocked in more than $1 million in its first quarter.

Criticism of Other Influencers

With this new interest in learning about finance and business, the public could be seeing a lot more from Hall soon.

At the same time though, he also caught some attention for calling out the spending habits of another TikTok star, Thoman Petrou. He’s the co-founder of the Hype House, and Hall claims that Petrou, like other influencers, is taking a shorter-term approach in his career by relying on YouTube ad revenue and TikTok brand deals.

In fact, Hall estimated that Petrou makes about $150,000 a month but says he overspends on lavish items.

“He, along with many other influencers, like to really prove that they’re making a shit ton of money,” he said in the first episode of the podcast.

“But when you spend it like an idiot, and you’re buying like McLarens, Porsches, i8s, like just cash, I look at these kids and I’m like ‘Oh my god. They’re so stupid.'”

“They don’t understand that social media, this poppin’ time that they’re in, isn’t going to last forever, and right now, when you’re at the top, this is when you’re going to be making the most money. You just got to find a way to sustain it.”

For now, it will be interesting to see the reactions to this venture, and Hall’s new interest in finance has some wondering if it could change people’s perception of him. Hall earned himself a bad reputation for repeatedly throwing massive parties during the ongoing coronavirus pandemic.

Still, some compare his success to that of YouTube Jake Paul, who is also recognized as a businessman and entrepreneur but has continued to embroil himself in controversies.

See what others are saying: (PEOPLE) (Tubefilter)

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Influencers Exposed for Posting Fake Private Jet Photos

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  • A viral tweet showed a studio set in Los Angeles, California that is staged to look like the inside of a private jet.
  • Some influencers were called out for using that very same studio to take social media photos and videos.
  • While some slammed them for faking their lifestyles online, others poked fun at the behavior and noted that this is something stars like Bow Wow have been caught doing before.
  • Others have even gone so far as to buy and pose with empty designer shopping bags to pretend they went on a massive spending spree.

A tweet went viral over the weekend exposing the secret behind some influencer travel photos.

“Nahhhhh I just found out LA ig girlies are using studio sets that look like private jets for their Instagram pics,” Twitter user @maisonmelissa wrote Thursday.

“It’s crazy that anything you’re looking at could be fake. The setting, the clothes, the body… idk it just kinda of shakes my reality a bit lol,” she continued in a tweet that quickly garnered over 100,000 likes.

The post included photos of a private jet setup that’s actually a studio in California, which you can rent for $64 an hour on the site Peerspace.

As the tweet picked up attention, many began calling out influencers who they noticed have posted photos or videos in that very same studio.

@the7angels

Come fly with the angels 👼

♬ Hugh Hefner – ppcocaine

Perhaps the most notable influencers to be called out were the Mian Twins, who eventually edited their Instagram captions to admit they were on a set.

While a ton of people were upset about this, others pointed out that it’s not exactly that new of an idea. Even Bow Wow was once famously called out in 2017 for posting a private plane photo on social media before being spotted on a commercial flight. 

Twitter users even noted other ridiculous things some people do for the gram, like buying out empty shopping bags to pretend they’ve gone on a shopping spree.

Meanwhile, others poked fun at the topic, like Lil Nas X, who is never one to miss out on a viral internet moment. He photoshopped himself into the fake private jet, sarcastically writing, “thankful for it all,” in his caption.

So ultimately, it seems like the moral of this story is: don’t believe everything you see on social media.

See what others are saying: (LADBible) (Dazed Digital) (Metro UK)

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South Korea’s Supreme Court Upholds Rape Case Sentences for Korean Stars Jung Joon-young and Choi Jong-hoon

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  • On Thursday morning, the Supreme Court in Seoul upheld the sentences of Jung Joon Young and Choi Jong Hoon for aggravated rape and related charges.
  • Jung will serve five years in prison, while Choi will go to prison for two-and-a-half.
  • Videos of Jung, Choi, and others raping women were found in group chats that stemmed from investigations into Seungri, of the k-pop group BigBang, as part of the Burning Sun Scandal.
  • The two stars tried to claim that some of the sex was consensual, but the courts ultimately found testimony from survivors trustworthy. Courts did, however, have trouble finding victims who were willing to come forward over fears of social stigma.

Burning Sun Scandal Fall Out

South Korea’s Supreme Court upheld the rape verdicts against stars Jung Joon-young and Choi Jong-hoon on Thursday after multiple appeals by the stars and their co-defendants.

Both Jung and Choi were involved in an ever-growing scandal involving the rapes and sexual assaults of multiple women. Those crimes were filmed and distributed to chatrooms without their consent.

The entire scandal came to light in March of 2019 when Seungri from the k-pop group BigBang was embroiled in what’s now known as the Burning Sun Scandal. As part of an investigation into the scandal, police found a chatroom that featured some stars engaging in what seemed to be non-consensual sex with various women. Police found that many of the message in the Kakaotalk chatroom (the major messaging app in South Korea) from between 2015 and 2016 were sent by Jung and Choi.

A Year of Court Proceedings

Jung, Choi, and five other defendants found themselves in court in November 2019 facing charges related to filming and distributing their acts without the consent of the victims, as well as aggravated rape charges. In South Korea, this means a rape involving two or more perpetrators.

The court found them all guilty of the rape charge. Jung was sentenced to six years behind bars, while Choi and the others were sentenced to five years. Jung was given a harsher sentence because he was also found guilty of filming and distributing the videos of their acts without the victim’s consent.

During proceedings, the court had trouble getting victims to tell their stories. Many feared being shamed or judged because of the incidents and didn’t want the possibility of that information going public. Compounding the court’s problems was the fact that other victims were hard to find.

To that end, the defendants argued that the sexual acts with some of the victims were consensual, albeit this didn’t leave out the possibility that there were still victims of their crimes. However, the court found that the testimony of survivors was trustworthy and contradicted the defendant’s claims.

Jung and Choi appealed the decision, which led to more court proceedings. In May 2020, the Seoul High Court upheld their convictions but reduced their sentences to five years for Jung and two and a half years for Choi.

Choi’s sentence was reduced because the court found that he had reached a settlement with a victim.

The decision was appealed a final time to the Supreme Court. This time they argued that most of the evidence against them, notably the Kakaotalk chatroom messages and videos, were illegally obtained by police.

On Thursday morning, the Supreme Court ultimately disagreed with Jung and Choi and said their revised sentences would stand.

Jung, Choi, and the other defendants will also still have to do 80 hours of sexual violence treatment courses and are banned from working with children for five years.

See What Others Are Saying: (ABC) (Yonhap News) (Soompi)

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