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U.K. to Ban Junk Food TV Ads Before 9 PM to Tackle Obesity Amid Pandemic

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  • Prime Minister Boris Johnson is set to roll out sweeping new rules for the sale and advertisement of unhealthy food, including a ban on TV ads for junk food before 9 p.m.
  • The move comes as a growing body of evidence has shown that obesity is an increased risk factor for the coronavirus.
  • Johnson had previously opposed efforts to crack down on unhealthy foods, but according to reports, he changed his mind after he was hospitalized for COVID-19 in April, now believing his weight was a contributing factor to the severity of his illness.
  • While some praised the plan, food manufacturers, advertising agencies, and broadcasters condemned it, arguing that the measure would hurt the economy and have little effect on reducing obesity.

New Food Rules

U.K. Prime Minister Boris Johnson is expected to ban junk food advertisements from airing on television before 9 p.m. as a part of a series of new regulations on how junk food is sold and advertised. Those rules are set to be rolled out early next week.

While the plans have yet to be finalized, sources have told reporters that, in addition to the crackdown on televised ads, the new rules are likely to include a ban on online ads for unhealthy foods, restrictions on in-store promotions, and requirements for some restaurants to put calorie labels on menus.

The move marks a significant shift for Johnson, who has previously criticized the U.K.’s sugar tax as a “sin stealth tax.”

However, the prime minister changed his tune after he was hospitalized with the coronavirus in April. According to reports, Johnson believes that his weight was a contributing factor to his illness and hospitalization. 

Numerous studies have shown that people who are overweight or obese are at a greater risk of severe illness from COVID-19, a fact noted by the Centers for Disease Control and Prevention (CDC).

While speaking at a medical center in east London, Johnson said that while he did not like “nannying” the country, he believed that overweight U.K. citizens need to get in shape to protect themselves from COVID-19. 

“Obesity is one of the real co-morbidity factors,” he said. “Losing weight, frankly, is one of the ways you can reduce your own risk from coronavirus.”

Statistics provided by the government estimate that in 2019, 28.7% of adults in England were obese, while another 35.6% are overweight. Currently, the U.K. has the highest coronavirus death rate in Europe.

Speaking to BBC Friday, Health and Social Care Minister Helen Whately said that obesity was “possibly the greatest health challenge” the U.K. has faced “particularly with Covid.”

In an interview with BBC Radio 4, Chairman of the National Obesity Forum Tam Fry praised the prime minister’s plan.

“There hasn’t been a ban like this but it has got to be given a try – and if after a period of time it is shown not to be so effective, then maybe it will stop,” he said. “It is indeed a risk but the problem is that the consequence of obesity is so great that risks and daring measures have to be put in place.”

Criticism

However, the idea has also been rejected by food manufacturers, advertising agencies, and broadcasters, who were quick to voice their strong opposition.

Tim Rycroft, the chief operating officer of the Food and Drink Federation, called move a “slap in the face” to the food industry which has worked “heroically” to keep food output going during the pandemic. 

“It is going to put enormous costs on the advertising industry and on broadcasters at a time when the economy is in quite a tenuous situation,” he continued.

In a letter to Johnson sent by the Institute of Practitioners in Advertising (IPA), the organization pointed out that a government impact assessment from last year showed that a ban on ads for unhealthy foods and drinks would be negligible in changing childrens’ diets. 

“The introduction of such a draconian measure at this time could have deep repercussions for agencies and the advertising sector, generally, in terms of jobs and creative output, for very little end result,” IPA director general Paul Bainsfair wrote in the letter. 

Those remarks were also echoed by Stephen Woodford, the chief executive of the Advertising Association, who argued that the ban would hurt small companies.

“Speculation that the government intends to introduce bans on high fat, salt and sugar advertising would be in direct conflict with its own evidence that such restrictions would have a minimal impact on obesity levels,” he said.

These measures, if introduced, would have significant economic impact at a time when the economy is already under strain. The government must reconsider any proposals which could damage the recovery.”

Johnson’s new initiative is not the only plan aimed at tackling obesity that has been proposed in recent years. In 2016, Prime Minister David Cameron was set to announce significant regulations on food marketing and advertising. However, he abruptly left office after Brexit, and Theresa May, his successor, abandoned most of his ideas.

In 2018, May and Health Secretary Jeremy Hunt came out with plans to ban fast food advertising on TV before 9 p.m. and stop supermarkets from promoting unhealthy foods, but those plans dissolved after Johnson took office. 

With Johnson’s new revival of the measures, many hope that the U.K. will once and for all have a comprehensive plan to tackle manageable obesity.

See what others are saying: (The Guardian) (BBC) (The Independent)

International

South Korean President Makes BTS Official Presidential Envoys

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The position is largely ceremonial but will be used by the government to help give a friendly and popular face to national and international initiatives spearheaded by Seoul.


Government Recognition

The K-pop band BTS will be adding to its list of global impacts this year after South Korean President Moon Jae-in appointed its members as Presidential Envoys on Wednesday.

The role will include attending international conferences such as the United Nations General Assembly in September.

At these events, BTS will perform “various activities to promote international cooperation in solving global challenges, such as improving the environment, eliminating poverty and inequality, and respecting diversity,” according to Park Kyung-mee, a Blue House spokesperson.

The band has already appeared at U.N. conferences multiple times over the last few years.

Just last year, the group gave a message of hope and reassurance through the U.N. during the COVID-19 pandemic. Prior appearances at the U.N. have been either as part of U.N. organizations or as private citizens.

Wednesday’s appointment will make them official representatives of South Korea, although they won’t actually engage in any direct diplomacy and instead will be used to promote the country’s ongoing efforts in youth-related projects.

Longstanding Policy

BTS’ success, alongside prior and current K-pop groups, has remained a masterclass of soft diplomacy by the Korean government. For decades, the Korean government has cultivated promoting cultural aspects abroad in the hopes of generating more interest in the country. There are hopes that such efforts will encourage more tourism as well as an elevated image when consumers consider Korean-made products.

Such efforts, beyond cultivating K-pop and raising its stars as semi-official government symbols, also include helping fund Korean restaurants abroad as well as free Korean-language classes taught by Professors of some of Korea’s most prestigious schools.

The news comes as BTS’ newest single, “Permission to Dance,” quickly took the #1 spot on the Billboard top 100. BTS is also partnering with YouTube to promote a Permission to Dance challenge on YouTube Shorts that will begin tomorrow and end on August 4.

Fans will be encouraged to replicate dance moves from the music video, and the group’s favorite clips will be put into a compilation made by them.

See what others are saying: (Yonhap News) (The Korea Times) (All Kpop)

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Over 1 Million Chinese Displaced After Record Rainfall

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The rain has created waist-high waters throughout the capital of China’s Henan province, drastically affecting the lives of its over 10 million inhabitants.


Trapped in a Flood

The Henan province of central China experienced severe rainfall over the last week that has left at least 25 dead and displaced more than 1.2 million people due to severe flooding, according to figures released by Chinese authorities Wednesday.

Meteorologists claim that the sudden, severe rainfall is caused by Typhoon In-Fa colliding with a high-pressure system over Henan province.

The floods have forced people to wade through waist-high water throughout Zhengzhou, the region’s capital. In one tragic incident Monday, 12 people died after they were trapped in the subway amid rising waters. A similar situation occurred Tuesday, causing multiple lines to be trapped in chest-high water for up to three hours before rescue workers managed to save them. Since then, metro authorities have shut down many of Zhengzhou’s rail lines.

Between Monday and Tuesday alone, Zhengzhou was hit with an estimated 25 inches of rain, equating to about 87% of its average annual rainfall. At one point, seven inches of rain occurred in less than an hour.

In an effort to alleviate rising waters, authorities breached a nearby dam to release floodwaters on Tuesday, although it’s unclear how much that helped as many dams and rivers in the region have overflowed for days.

Elsewhere in Henan, villages have been cut off by landslides and flooding, killing at least four others and leaving some areas without power for more than 24 hours.

Long Recovery Ahead

The region was finally able to begin recovery efforts Wednesday as conditions have begun to die down.

Despite reduced rainfall, the situation has still proven to be dire, leading President Xi Jinping to issue a statement through state media ordering authorities to give top priority to people’s safety and property.

In total, more than 17,000 firefighters have been mobilized for rescue efforts, as well as local volunteers and other rescue crews from other provinces.

Chinese companies have rushed to donate money to help the affected communities, and so far over $300 million has been donated.

It’s likely that for some time, hundreds of thousands in the region will be left without homes as authorities begin the work of ensuring that buildings are safe to return to.

See what others are saying: (South China Morning Post) (BBC) (The New York Times)

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Toyota Largely Pulls Olympic Sponsorship Ads Amid Calls for Games To Be Canceled

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Locals in Japan are particularly worried about the spread of COVID-19 among athletes at the densely packed Olympic village, something that has already happened despite assurances that it wouldn’t.


Tainted View on Olympics

The Olympic Games continued to face controversy Monday after Toyota, one of the event’s largest sponsors, announced that it would not air any commercials featuring the Olympics in Japan.

The news may come as a surprise since companies often view their ties to one of the world’s largest sporting events as a major selling point and public relations win. However, Toyota’s decision to distance itself instead highlights a growing trend among brands and locals who view the Games as a semi-toxic subject, especially in Japan where most of the population would like the Games canceled or postponed.

The controversy around the Olympic Games largely revolves around the ongoing COVID-19 pandemic and the decision to host the Games despite rising cases in Japan, concerns about new variants of the virus, and low vaccination rates due to a slow rollout.

Despite Toyota’s recent decision, the company has provided invaluable support to organizers of the Games, including over 3,000 vehicles to transport athletes, crews, and staff. Additionally, the company continues to showcase individual Olympic athletes that it directly sponsors in competitions on its website.

Cardboard “Anti-Sex” Beds

Growing COVID concerns have many on edge, often causing jokes to be taken seriously and spread as misinformation. One such case involved the decision by organizers to use cardboard beds for athletes. Paul Chelimo, from the United States’ track and field team, joked on Twitter, “Beds to be installed in Tokyo Olympic Village will be made of cardboard, this is aimed at avoiding intimacy among athletes.”

“Beds will be able to withstand the weight of a single person to avoid situations beyond sports. I see no problem for distance runners, even 4 of us can do.”

While many understood the statement to be a joke, outlets quickly ran with the sentiment that the beds were actually designed to prevent sex between athletes. Headlines from publications like the New York Post, for instance, read, “Athletes to sleep on ‘anti-sex’ cardboard beds at Olympic Games amid COVID.”

The situation was largely put to rest after Irish gymnast Rhys McClenaghan posted a video jumping on the beds to prove they were perfectly suited for any activity. Officials at the Games went on to clarify that the decision to use cardboard was because it was a cheap, sustainable option that was easy to dispose of after the games without creating much waste.

The fact that the cardboard beds might prove awkward for athletes to use for sex could be a happy accident for the Olympic organizers, as they’ve made it clear that they don’t want attendees having sex to help prevent the spread of COVID-19. They’ve even gone so far as to threaten athletes who have sex during the games with penalties.

In an effort to further dissuade athletes from hanging outside of their dorms or with others, the use of alcohol has largely been banned. Athletes are allowed to have it in their rooms but are supposed to enjoy it while alone.

For many, proof that the Games can’t be protected against COVID-19 has already presented itself, despite assurances from organizers like IOC president Thomas Bach — who said there was “Zero” risk of transmission between athletes and Japanese staff. At least 61 people at the Olympic village have reported contracting COVID since arriving, including at least one U.S. athlete and Japanese workers at the village.

Non-political Games Rocked by Political Tit-for-Tats

The Games have also been rocked with other problems, especially involving Japan and its neighbors.

Korea was forced to take down flags that it had hung from its Olympic Village dorms that read “I still have the support of 50 million Korean people.” The phrase was borrowed from Korean Admiral Yi Sun-Shin, who said, “I still have 12 battleships left,” prior to a lopsided 16th-century naval victory against Japan in the Imjin War.” The phrasing drew outrage from right-wing Japanese groups who asked the International Olympic Committee to have Korea remove the quasi-political statement.

Korea agreed, but only if Japan agreed to use the Rising Sun flag, a standard used by Imperial-era Japan and the Japanese Navy. It’s also one that is often viewed by many East Asians as a symbol as controversial as the Nazi flag is for Westerners.

See what others are saying: (Reuters) (Associated Press) (ABC News)

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