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Twitter Considers Subscription Models After Ad Revenue Drops

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  • Twitter CEO Jack Dorsey has announced that the company is considering plans to integrate a subscription model on the platform.
  • Reportedly, that would likely be in the form of an ad-free version of Twitter.
  • The news, which was speculated earlier this month after a job listing from the company appeared, comes amid a 23% decline in the platform’s ad sales compared to this time last year. 
  • It also comes one week after what is now arguably Twitter’s most alarming data breach ever. The company revealed Wednesday that hackers targeted 130 high profile accounts and even accessed the private messages of one elected official in the Netherlands.

Twitter Could Launch a Subscription Model This Year

Amid a sharp decline in advertisement sales, Twitter CEO Jack Dorsey has now said that the company is actively exploring adding a subscription-based model to the platform.

“You will likely see some tests this year” of different models, Dorsey said.

Dorsey revealed the plan on Thursday as Twitter reported its second-quarter earnings report. Notably, ad revenue accounted for $562 million, and while that might sound like jackpot-equivalent figures to the everyday person, it’s actually 23% dip in ad revenue for Twitter compared to the same quarter last year.

That’s also despite attracting a record 20 million daily active users to the platform during the same time period.

Part of the reason why Twitter is seeing slumping ad sales is due to many companies struggling to stay afloat—let alone to maintain ads—in the current COVID-19 pandemic. In fact, Twitter’s drop in ad sales are in line with the U.S. market as a whole, which saw a 25% decline in ad spending for Q2.

Another factor that could play into the drop off involves recent ad boycotts by some companies. Those boycotts have largely been driven by ongoing protests calling for racial justice and criticism that social media platforms are not doing enough to silence hate speech. 

Rumors that Twitter executives might be considering such a move already began to circulate earlier this month after the company posted a job opening seeking a senior software engineer that would join a “new team.”

According to the posting, that team would be focused on “building a subscription platform,” codenamed “Gryphon.” It’s unknown if that name will be used in the future.

Following this news, Twitter stocks surged—particularly because a subscription model would open up new revenue streams and raise the company’s value. After Dorsey’s official announcement, Twitter shares again rose on Thursday.

“First and foremost, we have a really high bar for when we would ask consumers to pay for aspects of Twitter,” Dorsey said in justification of the potential model. “We have focused majority of our attention on increasing revenue durability, meaning that we have multiple lines of revenue to pull from. But most importantly, we want to make sure that any new line of revenue is complementary to our advertising business.”

Essentially, don’t expect to start having to pay to post that tweet that you just know is going to explode with likes; reportedly, Twitter’s subscription model will likely be an ad-free version of the platform. 

“The prospect of a paid version of Twitter—free from trackers, annoying ads and irritating algorithms which meddle with the clean chronology of the timeline—has been a holy grail for certain Twitter addicts since (basically) forever,” Natasha Lomas wrote for Tech Crunch. “So plenty of its most fervent users will be watching keenly to see exactly what Dorsey cooks up.”

Some social media platforms, such as YouTube, have already launched subscription services; however, YouTube’s model is more closely aligned to that of streaming providers. Twitter’s most direct competitors—Facebook and Instagram—are completely free and devoid of subscription models. Like Twitter, both platforms rely on ads. 

The Extent of That Massive Twitter Hack

Twitter’s stunted earnings follow what Dorsey called a “tough week” for the platform. In fact, it was arguably one of Twitter’s worst weeks ever as a massive bitcoin hack compromised dozens of high profile accounts.

The victims of the hack include of a wide scope of public figures, ranging from reality star Kim Kardashian-West to former President Barack Obama and presumptive Democratic presidential nominee Joe Biden.

Twitter revealed the further extent of that hack Wednesday and just how deep its security breach is believed to have stretched. 

“We believe that for up to 36 of the 130 targeted accounts, the attackers accessed the DM inbox, including 1 elected official in the Netherlands,” Twitter said in a tweet. “To date, we have no indication that any other former or current elected official had their DMs accessed.”

“We feel terrible about the security incident,” Dorsey said Thursday. “Security doesn’t have an end point. It’s a constant iteration… We will continue to go above and beyond here as we continue to secure our systems and as we continue to work with external firms and law enforcement.”

See what others are saying: (CNN Business) (Variety) (Tech Crunch)

International

U.K. Report Faces Backlash for Saying the Country Is Not “Structurally Racist”

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  • A government report looking at racism in the U.K. claims the country isn’t “structurally racist.”
  • The report, published Wednesday, said other factors play a much larger role in the outcome of someone’s life, especially their economic status.
  • It also highlighted some successes the U.K. has experienced regarding race, particularly with narrowing pay gaps and increasing employment rates.
  • Many criticized the Commission on Race and Ethnic Disparities and Prime Minister Boris Johnson’s government for releasing the document, saying that it failed to account for underlying racial factors in many of its findings.

Report Findings

The U.K. government and Prime Minister Boris Johnson are facing backlash after releasing a report on Wednesday that claims the country isn’t “structurally racist.”

The report, by the Commission on Race and Ethnic Disparities, didn’t say racism didn’t exist in the country or that it was a post-racial society yet, but it did say that system wasn’t rigged against minorities.

The 258-page report comes after a series of protests in the U.K. involving race, including demonstrations following the police killing of George Floyd in the U.S. It covered a wind range of topics, ultimately stating, “Most of the disparities we examined, which some attribute to racial discrimination, often do not have their origins in racism.”

For example, it claimed that the increased rate of COVID-19 deaths among Black and South Asian groups wasn’t due to racism, but “mainly due to an increased risk of exposure to infection,” by living in high-density urban areas and working higher risk jobs such as healthcare or transport. It also found that family structure and social class had a much bigger impact than race on how someone’s life turned out. It also highlighted that children from minority groups performed as well as, or better than, white pupils in schools. Additionally, it said pay disparities overall between minorities and the white majority shrunk down to 2.3%.

It did note that many communities are still “haunted” by “historic cases” of racism that create “deep mistrust” in British society, which could be a barrier to success. It added that “overt and outright racism persists” throughout the nation and particularly online. The Commission’s report additionally pushed for changes within the government itself, such as abandoning the term BAME (meaning Black and Minority Ethnic), saying it’s unhelpful in understanding disparities for specific ethnic groups by lumping them all together.

On top of this, it called for several measures, including a drive to keep users of Class B drugs (amphetamines, marijuana, codeine, and ketamine) away from the criminal justice system. It also proposed a plan to make online anonymous abuse harder to post, to stop the amplification of racists and their views.

Fierce Criticism

Despite these findings and recommendations, the report faced backlash from the opposition Labour Party, which felt that the government was “slamming the door” on people calling for action to tackle the issue. Other critics went on to point out that it also failed to answer some glaring racial disparities, like why Black and Bangladeshi people are disproportionately targeted by police in England and Wales. According to 2019-2020 data from the Home Office, for every 1,000 people, 54 Black people would be stopped and searched by police compared to six white.

The Runnymede Trust, a major race equality think tank, said it was “let down” by the report. Its Chief Executive, Dr. Halim Bergum, went on to heavily criticize it and claimed the idea of the U.K. not being institutionally racist is absurd. “Tell that to the black young mother who is four times more likely to die in childbirth than her young white neighbor.”

“You can’t tell them that, because they are dead,” he continued.

Even some of the commission’s statistical findings were criticized for lacking context. For instance, the report indicated that minorities were more likely to be front-line workers and said that increased exposure led them to contract COVID-19 more often.

Critics point out that they are in those roles because they’re usually insecure and low-paying jobs, and are often the only jobs available to poor minority groups which in turn keeps them trapped in poverty.

See what others are saying: (BBC) (The Guardian) (Financial Times)

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International

Japanese Court Rules Same-Sex Marriage Restrictions Unconstitutional

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  • On Wednesday, a Japanese district court in Sapporo, on the northern island of Hokkaido, ruled for the first time that restrictions against same-sex couples are unconstitutional.
  • The court found that while some provisions of the Japanese constitution enshrine marriage as a union between a male and female, they don’t preclude the possibility of same-sex marriages. It also argued that other provisions ensure equal rights under the law for all citizens.
  • Other current cases in Japan deal with the same issue regarding same-sex marriage as well as the need to pass legislation on the matter.
  • LGBTQ+ people don’t face widespread repression in Japan, but also don’t have the same rights hetero couples enjoy, such as medical visitation rights, the ability to adopt, and spousal income tax deductions.

Editor’s Note: The Japanese government has asked Western outlets to adhere to Japanese naming conventions. To that end, Japanese names will be written as Family Name followed by Given Name.

Legal Victory for Same-Sex Japanese Couples

For the first time in Japanese history, a major court ruled on Tuesday that the government’s refusal to recognize same-sex marriages is unconstitutional.

This case is the first to be decided on out of multiple similar ones brought by 13 couples who coordinated to sue the government on Valentine’s Day 2019 in Sapporo, Tokyo, Osaka, and Nagoya. During proceedings, the government relied on language from Article 24 of the constitution, which states that “Marriage shall be based only on the mutual consent of both sexes and it shall be maintained through mutual cooperation with the equal rights of husband and wife as a basis.”

The court agreed with the argument; however, it also agreed with the plaintiffs’ argument that while Article 24 might apply to hetero couples, it doesn’t preclude the right for same-sex couples to marry. Ultimately, the court found the couples’ argument that the government violated Article 14, which guarantees equality under the law, the most compelling.

Following the decision, supporters and the plaintiffs held celebrations outside the courthouse. “My tears didn’t stop flowing. The court took us seriously,” said a plaintiff in his 40s, who uses Kunimi Ryosuke as his pseudonym.

According to a government official, the Justice Ministry will now study the details of the decision and pending lawsuits around the country, although it should be noted that the ruling doesn’t make same-sex marriage legal across all of Japan. Despite lacking widespread authority to change the law, the ruling does hold weight among the other district courts that could lead to changes in the law itself.

Unfortunately for same-sex couples, that process may take some time, as the political will to officially write this into law is “lukewarm at best,” according to the Japan Times. Currently, Japan is the only G7 member state that doesn’t recognize same-sex marriage.

Growing Recognition in Japan

Currently, LGTBQ+ rights in Japan are varied. While LGTBQ+ people aren’t specifically targeted and repressed under the law, such as in Saudi Arabia, they aren’t given the same privileges and rights as hetero couples. Prominent examples include the struggle same-sex couples face to be granted medical visitation rights, the ability to make medical decisions for unconscious partners, co-parenting rights, and spousal income tax deductions.

All of this was brought up by Judge Takebe Tomoko Wednesday morning, who admonished the government for not offering “even a degree” of marital benefits to same-sex couples. Local municipalities have tried to rectify the situation by issuing “partnership certificates” to same-sex couples, which grant some of these rights. However, without a national policy, the rights are limited and can often be ignored by institutions.

Despite the drawbacks and ultimately limited nature of the win, activists have still hailed it as a massive victory for LGBTQ+ people in the nation not only because it backs up their right to marry and maintain the same rights as heterosexual individuals, but also because it draws more awareness and gives momentum to a movement that has slowly been gaining ground in the traditionally conservative country.

See What Others Are Saying: (Japan Times) (Kyodo News) (NPR)

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