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Morphe Ends “Commercial Activity” With Jeffree Star

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  • When YouTuber Shane Dawson came under fire for his history of racist content and jokes about pedophilia, the makeup retailer Morphe pulled his Conspiracy collection from sale. 
  • But the brand was slammed by influencers and customers for continuing its partnership with Jeffree Star despite his history of racism, as well as allegations of abusive comments, blackmail, gaslighting, and more.
  • Now Morphe says it will “cease all commercial activity related to Jeffree Star and affiliated products.”
  • Some are concerned that its emphasis on “commercial activity” could mean that it’s still connected to Star in other ways. However, Morphe has previously denied rumors that Star is a co-owner or investor. 

Beauty Community Pulls Support From Morphe 

Makeup retailer Morphe announced Friday that it was cutting ties with Jeffree Star following a huge wave of public outrage and controversy within YouTube’s beauty community. 

The massive beauty influencer has remained pretty silent since fellow Youtuber Tati Westbrook’s explosive video, “Breaking My Silence.” In that 40-minute video, she suggested that both Star and YouTuber Shane Dawson manipulated her into filming her infamous “Bye Sister” video about James Charles and orchestrated the backlash against him last year. 

Previous coverage of the fallout around Shane Dawson.

After Westbrook’s latest claims, the immediate outrage came against Dawson, who was forced to confront a long history of content that includes racist jokes or caricatures and remarks about pedophilia, among other concerning topics. 

But people haven’t forgotten about Star. For weeks, he’s faced both new and old allegations of racism, abusive comments, blackmail, gaslighting, and more. Unlike Dawson however, he hasn’t said a word about it. 

At the peak of the outrage against Dawson, retailers like Target cut ties with him while YouTube suspended monetization on his channels. Another standout move came from Morphe, which pulled his Conspiracy makeup collection from sale. 

Morphe’s move caused some controversy itself. Some called it performative considering the fact that the brand still sold Jeffree Star Cosmetics and collaborations it created with Star despite his past. 

When asked about this, the brand told customers via email that it did not “condone or agree with the actions and behavior of Shane Dawson.” However, it wrote that “Jeffree Star has acknowledged mistakes made in the past and has apologized, taken accountability, and worked hard to make amends within the community.”

Some people felt that wasn’t actually the case and questioned Morphe’s allegiance to Star. In response, many began announcing their plans to stop supporting the brand.

It wasn’t just customers who were upset. Several influencers publicly called out the retailer for working with Star Some took it a step further and even terminated their affiliate codes, like Jackie Aina, Alissa Ashley, and Nicol Concilio.

Morphe Drops Jeffree Star 

Morphe finally addressed concerns Friday when it tweeted a statement that read, “Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.”

A short time later, Jeffree Star Cosmetics addressed the news, saying it was “shocked and extremely saddened” by Morphe’s decision. It said it was proud of all they had accomplished after five years of working together and then went on to stay it had incredible plans for the remainder of 2020. 

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Dear Star Family…

A post shared by Jeffree Star Cosmetics (@jeffreestarcosmetics) on

Speculation About Language in Statement 

Following this news, many online were pleased. Others called it long overdue while some felt it was too little too late.  

Aside from those people, there were a lot who were skeptical about the language used in the statement. Those people were particularly focused on the fact that Morphe said it would “cease all commercial activity” with Star.

For instance, one Twitter user wrote, “the use of ’commercial activity’ means something. It means they may still be continuing “investment activity” with JS, meaning he may still make money through them. Why not just say ‘cease all activity’? Words matter.”

That idea feeds into the rumor circulating within the beauty space that Star is a co-owner or investor or Morphe. It’s also a rumor that Westbrook suggested could be true in her recent video.

However, it is worth noting that Morphe has previously disputed the rumor. Following Westbrook’s video, a representative told Insider, We can confirm that Jeffree Star retains no ownership of Morphe.”

“He’s not an investor. He’s not a co-owner. Our only relationship is through retail distribution of Jeffree Star Cosmetics and our 2019 MorpheX collaboration.”

Despite the statement, people have remained suspicious.

Regardless, Morphe’s announcement is a huge deal because it means that Star’s products will no longer be carried both on its website and in Morphe stores across the country. That move will definitely have a financial impact on both brands, but it seems like it was worth it to Morphe if it meant it could help save its reputation with customers. 

See what others are saying: (The Verge) (Insider) (Teen Vogue)

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Hundreds of Businesses and Celebrities Join Growing Fight Against Restrictive Voting Efforts

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  • In a letter published Wednesday, hundreds of major companies, law firms, corporate leaders, and celebrities banded together “to oppose any discriminatory legislation or measures that restrict or prevent any eligible voter from having an equal and fair opportunity to cast a ballot.”
  • The list of signatories includes companies like Facebook, Twitter, and Amazon; celebrities such as Demi Lovato, Katy Perry, and Samuel L. Jackson; and billionaire investor Warren Buffet, among others.
  • Though the letter does not address any specific voting legislation, it was organized by Kenneth Chenault and Kenneth Fraizer, who also organized a letter late last month in which more than 70 Black executives urged companies to take a stand against GOP-led restrictive voting proposals being floated in dozens of states. 

Hundreds of Companies Oppose Restrictive Voting 

The number of companies speaking out against a series of GOP-led voting proposals is growing, despite calls from notable Republicans for boycotts against companies doing so.

In a letter published Wednesday morning, hundreds of major companies, law firms, corporate leaders, and celebrities united behind what journalist David Gelles described as “the biggest show of solidarity to date.”

The letter itself doesn’t specifically call out Republican voting efforts. Instead, the statement reads, “We stand for democracy,” with the signatories also vowing “to oppose any discriminatory legislation or measures that restrict or prevent any eligible voter from having an equal and fair opportunity to cast a ballot.”

Still, the letter comes in the middle of an ongoing battle between corporate America and the GOP, which is backing dozens of state proposals that many have condemned as restrictive and discriminatory against poorer individuals and people of color.

The slew of companies that signed Wednesday’s letter includes Target, Netflix, Bank of America, Facebook, Twitter, Microsoft, Starbucks, Amazon, Mastercard, American Airlines, United Airlines, and others. 

The letter also boasts star-power from celebrities like Demi Lovato, Katy Perry, Gwyneth Paltrow, George Clooney, and Samuel L. Jackson, among others. Notably, billionaire investor Warren Buffet also added his name to this list.

Companies Debate Taking Action Against States That Pass Restrictive Voting Measures

Wednesday’s letter was organized by Kenneth Chenault and Kenneth Frazier, who late last month also organized a similar letter from a group of more than 70 Black executives. That message, which urged companies to speak out against the GOP-led proposals, has largely been credited with helping to catalyze the fight between the GOP and corporate America. 

This past weekend, the two also partially led a Zoom call that featured over 120 CEOs and business leaders. 

During that call, participating executives considered a number of possible steps, including pulling donations to politicians who support restrictive voting measures, refusing to move business or jobs to states that pass such laws, and even relocating events; however, no hard plans were actually set into motion.

Still, some groups have already gone forward with various forms of protests against such laws. Last week, Major League Baseball announced it was moving its All-Star game out of Georgia, which recently passed a series of restrictive voting measures. On Monday, actor Will Smith and director Antoine Fuqua also announced that they no longer plan to film their runaway slave thriller “Emancipation” in the state.

Some Companies Didn’t Speak Out in Wednesday’s Letter

Both federal and state Republicans have been very vocal as businesses have continued to lob criticism at their proposed laws. 

Last week, Senate Minority Leader Mitch McConnell warned businesses to “stay out of politics,” though he later walked back that statement.

Two weeks ago, the Georgia state House voted to strip Delta Airlines of its tax breaks after the company spoke out against the state’s new voting laws. In fact, that reprimand might explain why it and other Georgia-based companies like Coca-Cola were absent from Wednesday’s letter. 

According to The New York Times, people involved in the process of organizing this letter said those companies feared more blowback and also did not feel the need to speak up again.

Connected to that, The Times reported that some companies originally tried to have the line of “oppos[ing] any discriminatory legislation” removed, but they later signed anyway after Chenault and Frazier insisted the line was crucial.

See what others are saying: (The New York Times) (The Washington Post) (The Hollywood Reporter)

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Nike To Clean and Resell Used Sneakers at a Discounted Price

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  • At least 15 Nike retail locations in the U.S. are participating in a new program the company calls “Nike Refurbish,” which is aimed at reducing waste.
  • As part of it, Nike will restore shoes with manufacturing flaws, as well as donated or returned shoes, and resell them at a discounted price.
  • Shoes at the end of their wear will be recycled into Nike Grind materials that are used to construct running tracks, gym floors, playgrounds, other Nike products, and more.

Nike Refurbish

Nike announced a new program on Monday called “Nike Refurbish” that will help boost sustainability and reduce waste.

As part of the program, the brand will take donated and returned shoes that are like new or gently used, as well as shoes with cosmetic manufacturing flaws, then clean and restore them to resell at a discounted price. Returned shoes must have been brought back within Nike’s 60-day return period in order for them to be resold. 

Nike employee restoring an eligible pair of sneakers. Source: Nike

All the refurbished shoes will have labeling on the box with information about their condition grade. Plus, they are also covered under Nike’s 60-day return policy. 

Nike Refurbished Footwear Sustainability Initiative | Well+Good
Source: Nike

Nike’s Recycling Efforts

Nike didn’t say what it previously did with returned sneakers in its announcement, but the new plan is part of its wider attempts to recycle materials.

On its website, it markets the initiative as a way for customers to “help keep shoes out of landfills.” and join Nike’s efforts towards, “Zero carbon and zero waste to help protect the future of sport.” 

Shoes that are truly at the end of their wear will be recycled into Nike Grind materials that are then used for tons of other projects, including running tracks, gym floors, playgrounds, outdoor courts, as well as other Nike apparel and footwear.

Nike Grind | Nike Purpose
Nike Grind material that was used to create an outdoor track. Source: Nike

So far, 15 Nike retail locations across the U.S. are confirmed to be participating in this model, but there are plans in place to expand this list over the course of 2021.

See what others are saying: (FOX Business) (Footwear News) (Miami Herald)

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Uber Sees Record Ride Demand But Doesn’t Have Enough Drivers Available

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  • Demand for Ubers outpaced driver availability in March, according to a Monday statement from Uber.
  • On top of seeing its best-performing month since the beginning of pandemic closures, the company also received more bookings last month than any other month in its entire history.
  • In an attempt to attract more drivers, Uber announced a $250 million, one-time stimulus payment last week to “boost” driver earnings.
  • While Uber said it believes it will turn a profit for 2021, the company could be set back more than $500 million because of a U.K. Supreme Court ruling that gives the country’s drivers minimum wage, holiday pay, and pension.

Uber Posts Record-Setting Growth

Uber announced Monday that its ride requests for the month of March were the highest it has ever recorded in its 12-year history. 

According to a filing with the SEC, last month, the company crossed “a $30 billion annualized Gross Bookings run-rate.” Alongside that, average daily Gross Bookings grew 9% from the previous month. 

Notably, this also marked the company’s best month since March of last year, when pandemic closures began in the U.S.

On top of that, Uber said its delivery business crossed “a $52 billion annualized Gross Bookings run-rate in March, growing more than 150% year-over-year.”

In fact, that demand over the past month was so high that Uber didn’t have enough drivers to meet it.

As vaccination rates increase in the United States, we are observing that consumer demand for Mobility is recovering faster than driver availability, and consumer demand for Delivery continues to exceed courier availability,” the company said.

$250 Million Driver Stimulus

Monday’s filing is in line with another announcement from Uber, which said last week that it is opening up a $250 million driver stimulus to “boost” earnings for drivers. 

“In 2021, there are more riders requesting trips than there are drivers available to give them—making it a great time to be a driver,” the company said at the time. “We want drivers to take advantage of higher earnings now because this is likely a temporary situation.”

“As the recovery continues, we expect more drivers will be hitting the road, which means that over time earnings will come back to pre-Covid levels.”

Can Uber Become Profitable?

In February, Uber reported $6.8 billion in losses for 2020, and for years, many have questioned if its business model is even profitable at all; however, in this latest filing, Uber said it believes it’ll become profitable by the end of 2021.

That said, last month, the Supreme Court of the United Kingdom handed drivers a major win by ruling that they need to be reclassified as “workers,” guaranteeing them minimum wage, holiday pay, and pension. 

While big news, the U.K. classifies “workers” and “employees” separately. As a result, U.K. drivers still aren’t granted full benefits. 

The decision will also likely be a setback for Uber, as Bank of America has estimated that it could cost the company more than $500 million. 

Uber’s Vaccine Access Fund

In other Uber news, the company — along with PayPal and Walgreens — has launched a “Vaccine Access Fund.”

Through that fund, customers can donate money that will be used to help people who normally lack transportation get to their vaccination appointment.

Notably, all three companies have said they’ll donate a joint $11 million. 

That’s on top of the $5 million PayPal previously donated, as well as the 10 million free and discounted rides Uber promised to give in December. 

Uber users are able to donate in-app, and PayPal has launched a donation page on its website.

See what others are saying: (The Wall Street Journal) (CNBC) (CNET)

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