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“The Rock” Surpasses Kylie Jenner as Highest-Paid Star on Instagram

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  • After coming in at No. 6 last year, Dwayne “The Rock” Johnson has now skyrocketed to the top of Hopper HQ’s Instagram Rich List, with it estimating that he earns $1,015,00 per sponsored post.
  • Kylie Jenner, who he dethroned, now sits at No. 2, charging $986,000 per post.
  • Kim Kardashian West ranked No. 4 with $858,000, just a day after it was revealed that she sold 20% of KKW Beauty to Coty Inc. The deal values KKW Beauty at $1 billion and makes her net worth around $900 million.
  • TikTok stars Charlie D’Amelio and Addison Rae also captured attention for making it into the top 10 highest paid per post in the Lifestyle category, after rising to fame in under a year. 

Instagram’s Highest-Paid Users Revealed 

Kylie Jenner was officially dethroned by Dwayne “The Rock” Johnson as the highest-paid person on Instagram, according to Hopper HQ’s fourth annual “Instagram Rich List.” 

Hopper HQ, the social media planning tool behind the list, announced its new rankings Tuesday, which estimates how much high profile figures charge per sponsored post. According to the company, it uses “publically and privately available data to create the most accurate list possible.”

Last year, Jenner topped the company’s list, with it estimating that she earned $1,266,000 per sponsored post. At the time, Johnson took the No. 6 spot, raking in about $882,000 for each of his.

Since then, Johnson’s Instagram earning have jumped by 15%, helping him snatch the No. 1 slot with an estimated $1,015,00 per sponsored post. Jenner on the other hand, dropped by 22%, earning her the No. 2 title with $986,000 each.   

Jenner’s new ranking comes just a month after Forbes stripped her of her billionaire title when it accused her of exaggerating her cosmetic company’s earning. At the time, Jenner called the claims “inaccurate” and “unproven,” while her representatives said that neither she nor anyone from her team falsified tax returns or lied to claim the title. 

But even without the billionaire status, Jenner is still insanely wealthy. Forbes estimated her net worth at $900 million and just a few days after publishing its exposé, it ranked her as the highest-paid celebrity with an estimated $590 million in earnings over the last year. 

As far as the “Instagram Rich List” goes, celebrities that follow Jenner include Cristiano Ronaldo, Kim Kardashian West, Ariana Grande, Selena Gomez, Beyonce Knowles, Justin Bieber, and Taylor Swift, to name a few.

Is Kim Kardashian a Billionaire? 

Kardashian West is another standout with her No. 4 ranking, charging an estimated $858,000 per post. That’s because the ranking comes just a day after reports that she sold a stake in her cosmetic brand, KKW Beauty, to Coty Inc for $200 million.

Last year, her youngest sister made headlines for striking a huge deal with the beauty brand, selling 51% of Kylie Cosmetics for $600 million in a deal that valued the company at $1.2 billion. 

But Kardashian West’s deal is a bit different. She only sold off a 20% stake in her business, leaving her with 72% and her mother, Kris Jenner, with 8%. According to Coty, she will remain responsible for creative efforts while Coty will focus on expanding product development outside the realm of color cosmetics.

Following the news, Kanye West congratulated his wife for “officially becoming a billionaire” with a bizarre photo of what appeared to be vegetables and flowers. 

However, as Forbes pointed out, this deal actually makes her net worth about $900 million and values KKW Beauty at $1 billion. 

Other Standouts on the 2020 Instagram Rich List 

Aside from “The Rock” and the Kardashian-Jenner rankings, there were some other notable standouts on Hopper HQ’s list.

In the beauty category, Huda Kattan of Huda Beauty made the top of the list with an estimated $91,800 per post. Far behind at No. 2 and 3 were beauty influencers James Charles and Jeffree Star, who charge an estimated $38,400 and $32,700 per sponsored post, respectively. 

In fashion, model Bella Hadid ranked No.1 with an estimated $91,900 per post, with Emily Ratajkowski following at No. 2 with $78,300. 

In sports, Cristiano Ronaldo maintained his top spot with $889,000 per paid post, followed by other huge names in soccer like Neymar Jr., Lionel Messi, and David Beckham. NBA star Lebron James ranked No. 5 with an estimated $307,000 for each of his.

But perhaps some of the most interesting numbers came from the Lifestyle category, which gave insight into the potential earnings of some popular influencers. 

Lele Pons ended up at the top of the list with an estimated $142,80 per sponsored post. She was followed by Sommer Ray, Zach King, and Cameron Dallas.

Others who made the top ten that probably won’t come as a surprise are longtime YouTuber Felix Kjellberg, also known as Pewdiepie, who came in at No. 5 with $72,500 and Viner turned YouTuber David Dobrik who ranked No. 7 with an estimated $69,900 per sponsored post. 

But some newcomers to the digital space that broke the top ten in this category are TikTokers 16-year-old Charli D’Amelio and 19-year-old Addison Rae Easterling. D’Amelio actually ranked above Dobrik at No. 6 with an estimated $71,200 per post. Easterling ranked just below him at No. 8 with $69,600 each. 

The Paul brothers then finish up the top ten with Logan at No. 9 and Jake at No. 10. However, the success of the two TikTok stars is arguably the most impressive considering how quickly they’ve exploded to popularity and expanded onto other sites. 

Easterling, for instance, only joined TikTok in July 2019 and is the second most followed person on the app with 48.2 million followers. Meanwhile, D’Amilio is the most followed person on the app with 66.9 million followers, and she joined in June of 2019.

See what others are saying: (Forbes) (LAD Bible) (Yahoo Lifestyle)

Correction: This story has been updated with the correct spelling of Cristiano Ronaldo’s name.

Industry

TikTok and Twitter Are Now Deleting Videos That Expose Closeted Olympians on Grindr

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On top of outing people who may not be ready to have their sexuality revealed to the world, these videos could have endangered LGBTQ+ athletes from countries where homosexuality is illegal.


Closeted Olympians Being Doxxed

Openly LGBTQ+ Olympians are currently more visible than they have ever been before, but unfortunately, so are closeted ones.

That’s because some people have been using the LGBTQ+ dating app Grindr to try and find Olympians. They’ve been doing so by using the app’s “Explore” feature, which allows people to search and see users in specific locations (ie. Olympic Village).

But some aren’t content with just discovering which athletes belong to the LGBTQ+ community. They’re also sharing that information on platforms like TikTok and Twitter. 

“I used Grindr’s explore feature to find myself [an] Olympian boyfriend,” one TikTok user said in a post that had been viewed 140,000 times, according to Insider

That video reportedly went on to show the poster scrolling through Grindr to expose over 30 users’ full faces. 

As many have argued, not only does this potentially out already-stressed Olympians who may not yet be comfortable sharing their sexuality, it also could put some users at serious risk if they live in countries where being LGBTQ+ is illegal. 

In fact, the video cited by Insider seemingly did just that, as it reportedly shows the face of a user who appears to be from a country “known for its anti-LGBTQ policies.”

Grindr Responds, TikTok and Twitter Take Action

In response, Grindr said the posts violate its rules against “publicly displaying, publishing, or otherwise distributing any content or information” from the app. It then asked the posters to remove the content.

Ultimately, it was TikTok and Twitter themselves that largely took action, with the two deleting at least 14 posts scattered across their platforms.

A Highly-Visible LGBTQ+ Presence at the Games 

According to Outsports, at least 172 of around 11,000 Olympians are openly LGBTQ+. While that number is still well below the statistical average, it’s triple the number of LGBTQ+ athletes that attended Rio’s 2016 Games.

In fact, if they were their own country, openly LGBTQ+ athletes would reportedly rank 11th in medals, according to an Outsports report published Tuesday. 

Among those winners is British diver Tom Daley, who secured his first gold medal on Monday and used his platform to send a hopeful message to LGBTQ+ youth by telling them, “You are not alone.”

After winning a silver medal on Wednesday, U.S. swimmer Erica Sullivan talked about her experience as both a member of the LGBTQ+ community and a person of color. 

Still, the Olympics has faced criticism for its exclusion of intersex individuals, particularly those like South African middle-distance runner Caster Semenya, who won gold medals in both 2012 and 2016. Rules implemented in 2019 now prevent Semenya from competing as a woman without the use of medication to suppress her testosterone levels. 

See what others are saying: (Insider) (Pink News) (Out)

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Jake Paul Launches Anti-Bullying Charity

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The charity, called Boxing Bullies, aims to use the sport to give kids confidence and courage.


Jake Paul Launches Boxing Bullies Foundation

YouTuber Jake Paul — best known as the platform’s boxer, wreckless partier, and general troublemaker — has seemingly launched a non-profit to combat bullying.  

The charity is called Boxing Bullies. According to a mission statement posted on Instagram, it aims to “instill self confidence, leadership, and courage within the youth through the sport of boxing while using our platform, voice, and social media to fight back against bullying.”

If the notion of a Paul-founded anti-bullying charity called “Boxing Bullies” was not already begging to be compared to former First Lady Melania Trump’s “Best Best” initiative, maybe the group’s “Boxing Bullies Commandments” will help connect the dots. Those commandments use an acronym for the word “BOX” to spell out the charity’s golden rules.

Be kind to everyone; Only defend, never initiate; X-out bullying.” 

Paul Hopes To “Inspire” Kids To Stand Up For Themselves

Paul first said he was launching Boxing Bullies during a July 13 interview following a press conference for his upcoming fight against Tyron Woodley.

“I know who I am at the end of the day, which is a good person,” he told reporters. “I’m trying to change this sport, bring more eyeballs. I’m trying to support other fighters, increase fighter pay. I’m starting my charity, I’m launching that in 12 days here called Boxing Bullies and we’re helping to fight against cyberbullying.”

It has not been quite 12 days since the interview, so it’s likely that more information about the organization will be coming soon. Currently, the group has been the most active on Instagram, where it boasts a following of just around 1,200 followers. It has posted once to Twitter, where it has 32 followers; and has a TikTok account that has yet to publish any content. It also has a website, though there is not too much on it as of yet.

On its Instagram, one post introducing Paul as the founder claims the rowdy YouTuber started this charity because he has been on the receiving end of bullying.

Having been a victim of bullying himself, Jake experienced firsthand the impact it has on a person’s life,” the post says. “Jake believes that this is a prevailing issue in society that isn’t talked about enough. Boxing gave Jake the confidence to not care about what others think and he wants to share the sport and the welfare it‘s had on him with as many kids as possible.”

It adds that he hopes his group can“inspire the next generation of kids to be leaders, be athletes, and to fight back against bullying.”

Paul Previously Accused of Being a Bully

While fighting against bullying is a noble cause, it is an ironic project for Paul to start, as he has faced no shortage of bullying accusations. While Paul previously sang about “stopping kids from getting bullied” in the lunchroom, some have alleged he himself was actually a classic high school bully who threw kids’ backpacks into garbage cans. 

This behavior allegedly continued into his adulthood, as a New York Times report from earlier this year claimed he ran his Team 10 house with a culture of toxicity and bullying. Among other things, sources said he involved others in violent pranks, pressured people into doing dangerous stunts, and destroyed peoples’ personal property to make content.

Earlier this year, Paul was also accused of sexual assault, though he denied those allegations.

See what others are saying: (Dexerto)

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Director Defends Recreating Anthony Bourdain’s Voice With AI in New Documentary

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The film’s director claims he received permission from Bourdain’s estate and literary agent, but on Thursday, Bourdain’s widow publicly denied ever giving that permission. 


Bourdain’s Voice Recreated

“You are successful, and I am successful, and I’m wondering: Are you happy?” Anthony Bourdain says in a voiceover featured in “Roadrunnner,” a newly released documentary about the late chef — except Bourdain never actually said those words aloud.

Instead, it’s one of three lines in the film, which features frequent voiceovers from Bourdain, that were created through the use of artificial intelligence technology.

That said, the words are Bourdain’s own. In fact, they come from an email Bourdain reportedly wrote to a friend prior to his 2018 suicide. Nonetheless, many have now questioned whether recreating Bourdain’s voice was ethical, especially since documentaries are meant to reflect reality.

Director Defends Use of AI Voice

The film’s director, Academy Award winner Morgan Neville, has defended his use of the synthetic voice, telling Variety that he received permission from Bourdain’s estate and literary agent before inserting the lines into the film. 

“There were a few sentences that Tony wrote that he never spoke aloud,” Neville said. “It was a modern storytelling technique that I used in a few places where I thought it was important to make Tony’s words come alive.” 

Bourdain’s widow — Ottavia Bourdain, who is the executor of his estate — later denied Neville’s claim on Twitter, saying, “I certainly was NOT the one who said Tony would have been cool with that.”

In another interview with GQ, Neville described the process, saying the film’s creators “fed more than ten hours of Tony’s voice into an AI model.”

“The bigger the quantity, the better the result,” he added. “We worked with four companies before settling on the best.”

“If you watch the film,” Neville told The New Yorker, “you probably don’t know what the other lines are that were spoken by the AI, and you’re not going to know. We can have a documentary-ethics panel about it later.” 

The Ethics Debate Isn’t Being Tabled

But many want to have that discussion now.

Boston-based film critic Sean Burns, who gave the film a rare negative review, later criticized it again for its unannounced use of AI, saying he wasn’t aware that Bourdain’s voice had been recreated until after he watched the documentary.  

Meanwhile, The New Yorker’s Helen Rosner wrote that the “seamlessness of the effect is eerie.”

“If it had been a human voice double I think the reaction would be “huh, ok,” but there’s something truly unsettling about the idea of it coming from a computer,” Rosner later tweeted. 

Online, many others have criticized the film’s use of AI, with some labeling it as a “deepfake.”

Others have offered more mixed criticism, saying that while the documentary highlights the need for posthumous AI use to be disclosed, it should not be ruled out altogether. 

“In a world where the living could consent to using AI to reproduce their voices posthumously, and where people were made aware that such a technology was being used, up front and in advance, one could envision that this kind of application might serve useful documentary purposes,” David Leslie, ethics lead at the Alan Turing Institute, told the BBC.

Celebrities Recreated After Death

The posthumous use of celebrity likeness in media is not a new debate. In 2012, a hologram of Tupac took the stage 15 years after his death. In 2014, the Billboard Music Awards brought a hologram of Michael Jackson onstage five years after his death. Meanwhile, the Star Wars franchise digitally recreated actor Peter Cushing in 2016’s “Rogue One,” and unused footage of actress Carrie Fisher was later translated into “The Rise of Skywalker,” though a digital version of Fisher was never used.

In recent years, it has become almost standard for filmmakers to say that they will not create digital versions of characters whose actors die unexpectedly. For example, several months after Chadwick Boseman’s death last year, “Black Panther: Wakanda Forever” executive producer Victoria Alonso confirmed Boseman would not be digitally recreated for his iconic role as King T’Challa.

See what others are saying: (BBC) (Yahoo! News) (Variety)

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