- After coming in at No. 6 last year, Dwayne “The Rock” Johnson has now skyrocketed to the top of Hopper HQ’s Instagram Rich List, with it estimating that he earns $1,015,00 per sponsored post.
- Kylie Jenner, who he dethroned, now sits at No. 2, charging $986,000 per post.
- Kim Kardashian West ranked No. 4 with $858,000, just a day after it was revealed that she sold 20% of KKW Beauty to Coty Inc. The deal values KKW Beauty at $1 billion and makes her net worth around $900 million.
- TikTok stars Charlie D’Amelio and Addison Rae also captured attention for making it into the top 10 highest paid per post in the Lifestyle category, after rising to fame in under a year.
Instagram’s Highest-Paid Users Revealed
Kylie Jenner was officially dethroned by Dwayne “The Rock” Johnson as the highest-paid person on Instagram, according to Hopper HQ’s fourth annual “Instagram Rich List.”
Hopper HQ, the social media planning tool behind the list, announced its new rankings Tuesday, which estimates how much high profile figures charge per sponsored post. According to the company, it uses “publically and privately available data to create the most accurate list possible.”
Last year, Jenner topped the company’s list, with it estimating that she earned $1,266,000 per sponsored post. At the time, Johnson took the No. 6 spot, raking in about $882,000 for each of his.
Since then, Johnson’s Instagram earning have jumped by 15%, helping him snatch the No. 1 slot with an estimated $1,015,00 per sponsored post. Jenner on the other hand, dropped by 22%, earning her the No. 2 title with $986,000 each.
Jenner’s new ranking comes just a month after Forbes stripped her of her billionaire title when it accused her of exaggerating her cosmetic company’s earning. At the time, Jenner called the claims “inaccurate” and “unproven,” while her representatives said that neither she nor anyone from her team falsified tax returns or lied to claim the title.
But even without the billionaire status, Jenner is still insanely wealthy. Forbes estimated her net worth at $900 million and just a few days after publishing its exposé, it ranked her as the highest-paid celebrity with an estimated $590 million in earnings over the last year.
As far as the “Instagram Rich List” goes, celebrities that follow Jenner include Cristiano Ronaldo, Kim Kardashian West, Ariana Grande, Selena Gomez, Beyonce Knowles, Justin Bieber, and Taylor Swift, to name a few.
Is Kim Kardashian a Billionaire?
Kardashian West is another standout with her No. 4 ranking, charging an estimated $858,000 per post. That’s because the ranking comes just a day after reports that she sold a stake in her cosmetic brand, KKW Beauty, to Coty Inc for $200 million.
Last year, her youngest sister made headlines for striking a huge deal with the beauty brand, selling 51% of Kylie Cosmetics for $600 million in a deal that valued the company at $1.2 billion.
But Kardashian West’s deal is a bit different. She only sold off a 20% stake in her business, leaving her with 72% and her mother, Kris Jenner, with 8%. According to Coty, she will remain responsible for creative efforts while Coty will focus on expanding product development outside the realm of color cosmetics.
Following the news, Kanye West congratulated his wife for “officially becoming a billionaire” with a bizarre photo of what appeared to be vegetables and flowers.
However, as Forbes pointed out, this deal actually makes her net worth about $900 million and values KKW Beauty at $1 billion.
Other Standouts on the 2020 Instagram Rich List
Aside from “The Rock” and the Kardashian-Jenner rankings, there were some other notable standouts on Hopper HQ’s list.
In the beauty category, Huda Kattan of Huda Beauty made the top of the list with an estimated $91,800 per post. Far behind at No. 2 and 3 were beauty influencers James Charles and Jeffree Star, who charge an estimated $38,400 and $32,700 per sponsored post, respectively.
In fashion, model Bella Hadid ranked No.1 with an estimated $91,900 per post, with Emily Ratajkowski following at No. 2 with $78,300.
In sports, Cristiano Ronaldo maintained his top spot with $889,000 per paid post, followed by other huge names in soccer like Neymar Jr., Lionel Messi, and David Beckham. NBA star Lebron James ranked No. 5 with an estimated $307,000 for each of his.
But perhaps some of the most interesting numbers came from the Lifestyle category, which gave insight into the potential earnings of some popular influencers.
Lele Pons ended up at the top of the list with an estimated $142,80 per sponsored post. She was followed by Sommer Ray, Zach King, and Cameron Dallas.
Others who made the top ten that probably won’t come as a surprise are longtime YouTuber Felix Kjellberg, also known as Pewdiepie, who came in at No. 5 with $72,500 and Viner turned YouTuber David Dobrik who ranked No. 7 with an estimated $69,900 per sponsored post.
But some newcomers to the digital space that broke the top ten in this category are TikTokers 16-year-old Charli D’Amelio and 19-year-old Addison Rae Easterling. D’Amelio actually ranked above Dobrik at No. 6 with an estimated $71,200 per post. Easterling ranked just below him at No. 8 with $69,600 each.
The Paul brothers then finish up the top ten with Logan at No. 9 and Jake at No. 10. However, the success of the two TikTok stars is arguably the most impressive considering how quickly they’ve exploded to popularity and expanded onto other sites.
Easterling, for instance, only joined TikTok in July 2019 and is the second most followed person on the app with 48.2 million followers. Meanwhile, D’Amilio is the most followed person on the app with 66.9 million followers, and she joined in June of 2019.
See what others are saying: (Forbes) (LAD Bible) (Yahoo Lifestyle)
Correction: This story has been updated with the correct spelling of Cristiano Ronaldo’s name.
Schools Across the U.S. Cancel Classes Friday Over Unverified TikTok Threat
Officials in multiple states said they haven’t found any credible threats but are taking additional precautions out of an abundance of safety.
Schools in no fewer than 10 states either canceled classes or increased their police presence on Friday after a series of TikToks warned of imminent shooting and bombs threats.
Despite that, officials said they found little evidence to suggest the threats are credible. It’s possible no real threat was actually ever made as it’s unclear if the supposed threats originated on TikTok, another social media platform, or elsewhere.
“We handle even rumored threats with utmost seriousness, which is why we’re working with law enforcement to look into warnings about potential violence at schools even though we have not found evidence of such threats originating or spreading via TikTok,” TikTok’s Communications team tweeted Thursday afternoon.
Still, given the uptick of school shootings in the U.S. in recent years, many school districts across the country decided to respond to the rumors. According to The Verge, some districts in California, Minnesota, Missouri, and Texas shut down Friday.
“Based on law enforcement interviews, Little Falls Community Schools was specifically identified in a TikTok post related to this threat,” one school district in Minnesota said in a letter Thursday. “In conversations with local law enforcement, the origins of this threat remain unknown. Therefore, school throughout the district is canceled tomorrow, Friday, December 17.”
In Gilroy, California, one high school that closed its doors Friday said it would reschedule final exams that were expected to take place the same day to January.
According to the Associated Press, several other districts in Arizona, Connecticut, Illinois, Montana, New York, and Pennsylvania stationed more police officers at their schools Friday.
Viral Misinformation or Legitimate Warnings?
As The Verge notes, “The reports of threats on TikTok may be self-perpetuating.”
For example, many of the videos online may have been created in response to initial warnings as more people hopped onto the trend. Amid school cancellations, videos have continued to sprout up — many awash with both rumors and factual information.
“I’m scared off my ass, what do I do???” one TikTok user said in a now-deleted video, according to People.
“The post is vague and not directed at a specific school, and is circulating around school districts across the country,” Chicago Public Schools said in a letter, though it did not identify any specific post. “Please do not re-share any suspicious or concerning posts on social media.”
According to Dr. Amy Klinger, the director of programs for the nonprofit Educator’s School Safety Network, “This is not 2021 phenomenon.”
Instead, she told The Today Show that her network has been tracking school shooting threats since 2013, and she noted that in recent years, they’ve become more prominent on social media.
“It’s not just somebody in a classroom of 15 people hearing someone make a threat,” she said. “It’s 15,000 people on social media, because it gets passed around and it becomes larger and larger and larger.”
Jake Paul Says He “Can’t Get Cancelled” as a Boxer
The controversial YouTuber opened up about what it has been like to go from online fame to professional boxing.
The New Yorker Profiles Jake Paul
YouTuber and boxer Jake Paul talked about his career switch, reputation, and cancel culture in a profile published Monday in The New Yorker.
While Paul rose to fame as the Internet’s troublemaker, he now spends most of his time in the ring. He told the outlet that one difference between YouTube and boxing is that his often controversial reputation lends better to his new career.
“One thing that is great about being a fighter is, like, you can’t get cancelled,” Paul said. The profile noted that the sport often rewards and even encourages some degree of bad behavior.
“I’m not a saint,” Paul later continued. “I’m also not a bad guy, but I can very easily play the role.”
Paul also said the other difference between his time online and his time in boxing is the level of work. While he says he trains hard, he confessed that there was something more challenging about making regular YouTube content.
“Being an influencer was almost harder than being a boxer,” he told The New Yorker. “You wake up in the morning and you’re, like, Damn, I have to create fifteen minutes of amazing content, and I have twelve hours of sunlight.”
Jake Paul Vs. Tommy Fury
The New Yorker profile came just after it was announced over the weekend Paul will be fighting boxer Tommy Fury in an 8-round cruiserweight fight on Showtime in December.
“It’s time to kiss ur last name and ur family’s boxing legacy goodbye,” Paul tweeted. “DEC 18th I’m changing this wankers name to Tommy Fumbles and celebrating with Tom Brady.”
Both Paul and Fury are undefeated, according to ESPN. Like Paul, Fury has found fame outside of the sport. He has become a reality TV star in the U.K. after appearing on the hit show “Love Island.”
See what others are saying: (The New Yorker) (Dexerto) (ESPN)
Hackers Hit Twitch Again, This Time Replacing Backgrounds With Image of Jeff Bezos
The hack appears to be a form of trolling, though it’s possible that the infiltrators were able to uncover a security flaw while reviewing Twitch’s newly-leaked source code.
Hackers targeted Twitch for a second time this week, but rather than leaking sensitive information, the infiltrators chose to deface the platform on Friday by swapping multiple background images with a photo of former Amazon CEO Jeff Bezos.
According to those who saw the replaced images firsthand, the hack appears to have mostly — and possibly only — affected game directory headers. Though the incident appears to be nothing more than a surface-level prank, as Amazon owns Twitch, it could potentially signal greater security flaws.
For example, it’s possible the hackers could have used leaked internal security data from earlier this week to discover a network vulnerability and sneak into the platform.
The latest jab at the platforms came after Twitch assured its users it has seen “no indication” that their login credentials were stolen during the first hack. Still, concerns have remained regarding the potential for others to now spot cracks in Twitch’s security systems.
It’s also possible the Bezos hack resulted from what’s known as “cache poisoning,” which, in this case, would refer to a more limited form of hacking that allowed the infiltrators to manipulate similar images all at once. If true, the hackers likely would not have been able to access Twitch’s back end.
The photo changes only lasted several hours before being returned to their previous conditions.
First Twitch Hack
Despite suspicions and concerns, it’s unclear whether the Bezos hack is related to the major leak of Twitch’s internal data that was posted to 4chan on Wednesday.
That leak exposed Twitch’s full source code — including its security tools — as well as data on how much Twitch has individually paid every single streamer on the platform since August 2019.
It also revealed Amazon’s at least partially developed plans for a cloud-based gaming library, codenamed Vapor, which would directly compete with the massively popular library known as Steam.
Even though Twitch has said its login credentials appear to be secure, it announced Thursday that it has reset all stream keys “out of an abundance of caution.” Users are still being urged to change their passwords and update or implement two-factor authentication if they haven’t already.