- After coming in at No. 6 last year, Dwayne “The Rock” Johnson has now skyrocketed to the top of Hopper HQ’s Instagram Rich List, with it estimating that he earns $1,015,00 per sponsored post.
- Kylie Jenner, who he dethroned, now sits at No. 2, charging $986,000 per post.
- Kim Kardashian West ranked No. 4 with $858,000, just a day after it was revealed that she sold 20% of KKW Beauty to Coty Inc. The deal values KKW Beauty at $1 billion and makes her net worth around $900 million.
- TikTok stars Charlie D’Amelio and Addison Rae also captured attention for making it into the top 10 highest paid per post in the Lifestyle category, after rising to fame in under a year.
Instagram’s Highest-Paid Users Revealed
Kylie Jenner was officially dethroned by Dwayne “The Rock” Johnson as the highest-paid person on Instagram, according to Hopper HQ’s fourth annual “Instagram Rich List.”
Hopper HQ, the social media planning tool behind the list, announced its new rankings Tuesday, which estimates how much high profile figures charge per sponsored post. According to the company, it uses “publically and privately available data to create the most accurate list possible.”
Last year, Jenner topped the company’s list, with it estimating that she earned $1,266,000 per sponsored post. At the time, Johnson took the No. 6 spot, raking in about $882,000 for each of his.
Since then, Johnson’s Instagram earning have jumped by 15%, helping him snatch the No. 1 slot with an estimated $1,015,00 per sponsored post. Jenner on the other hand, dropped by 22%, earning her the No. 2 title with $986,000 each.
Jenner’s new ranking comes just a month after Forbes stripped her of her billionaire title when it accused her of exaggerating her cosmetic company’s earning. At the time, Jenner called the claims “inaccurate” and “unproven,” while her representatives said that neither she nor anyone from her team falsified tax returns or lied to claim the title.
But even without the billionaire status, Jenner is still insanely wealthy. Forbes estimated her net worth at $900 million and just a few days after publishing its exposé, it ranked her as the highest-paid celebrity with an estimated $590 million in earnings over the last year.
As far as the “Instagram Rich List” goes, celebrities that follow Jenner include Cristiano Ronaldo, Kim Kardashian West, Ariana Grande, Selena Gomez, Beyonce Knowles, Justin Bieber, and Taylor Swift, to name a few.
Is Kim Kardashian a Billionaire?
Kardashian West is another standout with her No. 4 ranking, charging an estimated $858,000 per post. That’s because the ranking comes just a day after reports that she sold a stake in her cosmetic brand, KKW Beauty, to Coty Inc for $200 million.
Last year, her youngest sister made headlines for striking a huge deal with the beauty brand, selling 51% of Kylie Cosmetics for $600 million in a deal that valued the company at $1.2 billion.
But Kardashian West’s deal is a bit different. She only sold off a 20% stake in her business, leaving her with 72% and her mother, Kris Jenner, with 8%. According to Coty, she will remain responsible for creative efforts while Coty will focus on expanding product development outside the realm of color cosmetics.
Following the news, Kanye West congratulated his wife for “officially becoming a billionaire” with a bizarre photo of what appeared to be vegetables and flowers.
However, as Forbes pointed out, this deal actually makes her net worth about $900 million and values KKW Beauty at $1 billion.
Other Standouts on the 2020 Instagram Rich List
Aside from “The Rock” and the Kardashian-Jenner rankings, there were some other notable standouts on Hopper HQ’s list.
In the beauty category, Huda Kattan of Huda Beauty made the top of the list with an estimated $91,800 per post. Far behind at No. 2 and 3 were beauty influencers James Charles and Jeffree Star, who charge an estimated $38,400 and $32,700 per sponsored post, respectively.
In fashion, model Bella Hadid ranked No.1 with an estimated $91,900 per post, with Emily Ratajkowski following at No. 2 with $78,300.
In sports, Cristiano Ronaldo maintained his top spot with $889,000 per paid post, followed by other huge names in soccer like Neymar Jr., Lionel Messi, and David Beckham. NBA star Lebron James ranked No. 5 with an estimated $307,000 for each of his.
But perhaps some of the most interesting numbers came from the Lifestyle category, which gave insight into the potential earnings of some popular influencers.
Lele Pons ended up at the top of the list with an estimated $142,80 per sponsored post. She was followed by Sommer Ray, Zach King, and Cameron Dallas.
Others who made the top ten that probably won’t come as a surprise are longtime YouTuber Felix Kjellberg, also known as Pewdiepie, who came in at No. 5 with $72,500 and Viner turned YouTuber David Dobrik who ranked No. 7 with an estimated $69,900 per sponsored post.
But some newcomers to the digital space that broke the top ten in this category are TikTokers 16-year-old Charli D’Amelio and 19-year-old Addison Rae Easterling. D’Amelio actually ranked above Dobrik at No. 6 with an estimated $71,200 per post. Easterling ranked just below him at No. 8 with $69,600 each.
The Paul brothers then finish up the top ten with Logan at No. 9 and Jake at No. 10. However, the success of the two TikTok stars is arguably the most impressive considering how quickly they’ve exploded to popularity and expanded onto other sites.
Easterling, for instance, only joined TikTok in July 2019 and is the second most followed person on the app with 48.2 million followers. Meanwhile, D’Amilio is the most followed person on the app with 66.9 million followers, and she joined in June of 2019.
See what others are saying: (Forbes) (LAD Bible) (Yahoo Lifestyle)
Correction: This story has been updated with the correct spelling of Cristiano Ronaldo’s name.
Triller Sues H3 Podcast for $50 Million Over Jake Paul Vs. Ben Askren Fight
- Triller is suing Ethan and Hila Klein’s H3 Podcast for $50 million, alleging that the YouTubers unlawfully broadcasted its boxing match between Jake Paul and Ben Askren on their show.
- The video-sharing platform previously filed a larger lawsuit against several outlets, including H3 Productions, for the same reason, but a court dropped the majority of the defendants from that suit, still giving room for Triller to refile against each platform individually.
- Triller did not specifically cite when the H3 Podcast aired the fight; however, Ethan gave a statement to Rogue Rocket claiming his utilization of clips from the event fall under fair use copyright laws.
- “It’s a huge media company trying to suppress fair use and undo everything we worked for [with the] Matt Hoss case,” he said, referencing a landmark fair use case he previously won.
H3 Podcast Sued for $50 Million
Video sharing and streaming platform Triller filed a $50 million lawsuit against the H3 Podcast on Monday, accusing the show of unlawfully airing its April 17 boxing match between Jake Paul and Ben Askren.
H3 Productions, owned by YouTubers Ethan and Hila Klein, was previously included in a massive lawsuit Triller filed against a number of platforms for the same reason; however, a court dismissed all but one of the defendants, FilmDaily.com, from that case. The court did give Triller room to refile against each outlet individually, prompting this new suit against H3.
The podcast is being accused of copyright infringement, conversion, violations of the Federal Communications Act, and violations of the Computer Fraud and Abuse Act, according to the complaint filed in the Central District of California
Ethan Klein previously denied broadcasting the fight but did admit to watching an already available pirated link.
What’s in the Complaint?
Triller said that H3 “acted knowingly, willfully, unlawfully and with blatant disregard to Plaintiff’s copyright in the Broadcast by uploading” the boxing match to YouTube. The company claims it “never authorized its respective copying, downloading, uploading, public display and/or distribution of the Broadcast,” but that H3 “continues to engage—and unjustly benefit—from its infringing conduct.”
“Defendant’s calculated and reprehensible infringement, theft, and other unlawful acts—committed in knowing violation of the law—has resulted in damages suffered by Plaintiff in excess of $50,000,000.00, by stealing and diverting upwards of 1,000,000 unique viewers of the illegal and unauthorized viewings of the Broadcast from Plaintiff,” the complaint says.
The lawsuit does not specify when H3 aired the fight, but on an April 22 episode of the H3 Podcast, Ethan did briefly play the knockout from the event while giving commentary. During an April 25 episode of H3 After Dark, Ethan and Hila also played clips of Pete Davidson hosting the showdown. Neither episode aired the entirety of the event.
Ethan Klein Responds To Complaint
“It’s fair use,” Ethan said in a statement to Rogue Rocket. “Read their complaint. It’s 1mil x 50 dollars per [view.] It’s literally a fair use lawsuit and anything else is just a distortion.”
The couple previously won a landmark fair use case against YouTuber Matt Hoss. That case stemmed from the Kleins using footage from one of Hoss’ videos to make their own video response and commentary. Hoss argued this was copyright infringement. A judge ultimately sided with the Kleins, who believe Triller is aiming to reverse the progress their previous case made.
“It’s a huge media company trying to suppress fair use and undo everything we worked for [with the] Matt Hoss case,” Ethan said.
Still, a Triller spokesperson gave a comment to Insider saying the company is “confident” in its legal pursuits.
“We are confident H3 will be settling and paying a substantial penalty (in the millions) in order to avoid the $50 million+ liability,” the spokesperson said. “People can try to joke about it, but it is stealing, no ifs, ands or buts about it.”
See what others are saying: (Insider) (Torrent Freak)
James Charles Breaks Silence Over Lawsuit From Former Employee
- YouTuber James Charles posted a video on Monday claiming he has been dealing with a wrongful termination lawsuit from a former employee for two years.
- He said her claims are not true, but he is refusing to settle for the “hundreds of thousands of dollars” she is asking for because he feels he is being “blackmailed.”
- He claims the former employee is making “defamatory” allegations about him to the press in an attempt to push him to settle for a higher amount.
- Insider reporter Kat Tenbarge later posted a tweet suggesting she is working on the story and that it will come out “soon.”
James Charles Addresses Lawsuit
Beauty influencer James Charles posted a seven-minute-long video on Monday claiming he has been dealing with a wrongful termination lawsuit from a former employee for two years and feels cornered into speaking out about the situation.
James, who has been taking a social media break for the last several weeks following a series of sexual misconduct allegations, broke his silence to share his side of the story. He said this is his first time publicly speaking about the matter because the litigation is ongoing. However, he feels he has to speak out now because he says that the former employee is speaking negatively about him to the press and he feels he is being “blackmailed.”
Reports have identified this former employee as Kelly Rocklein. James said he hired her first as an editor and then promoted her to a producer with a salary of $72,000 a year, but she was let go after six months. He says the allegations in the lawsuit he filed are false.
“It basically alleges that she was wrongfully terminated, overworked, and underpaid, all of which are not true,” he said before adding that to him, his employees are “family.”
According to James, the suit is worth far more than lost wages and totals hundreds of thousands of dollars. While he claimed these kinds of suits are common in the entertainment industry, he said they rarely make it to court because they are so long and expensive and usually result in a settlement. James, however, said he refuses to settle.
James Says He is Being Pressured to Settle
James said he was contacted to give a comment for an upcoming article about what it is like to work for him. He claimed the former employee was making “defamatory” and ridiculous comments about him, which he believes are an attempt to pressure him into a higher settlement offer.
“These claims range everything from, I was so lazy she had to force me to get out of my bed and brush my teeth, and without her I would have never made a single video or a single dollar,” James said. “And other things that are much more serious and disgusting such as that I used to say the n-word around her all the time.”
James added that the last claim is “perfect timing” because a Twitter account he has not used since 2016 was allegedly hacked recently and posted a tweet using the n-word.
James said he knows the employees allegations would go away if he just agreed to settle, but he does not want to do that.
“Contrary to popular belief, I have never ever paid anybody to speak or to not speak about me and this will not be the first time that I do it,” he stated. “It just won’t.”
James said he feels no choice but to fully pursue this legally and felt compelled to post this video in the meantime as the situation remains in the court of public opinion, which is already falling out of his favor. He also said he did not want his fans to be blindsided when the upcoming article is published because he knows it will not look good on his part.
Insider Reporter Tweets About Upcoming Article
In April, Rocklein tweeted something that appeared to be about James and the misconduct allegations against him.
“Watching the same people who screwed me over massively end up in deep scandals isn’t news to me, it’s karmic debt,” she wrote.
She also previously posted another tweet that seemingly referenced her lawsuit against James, as well as a lawsuit she allegedly won against internet personality Erika Costell.
“Won 1, going 2 for 2 because im all about law and order,” she said.
Insider reporter Kat Tenbarge, who broke the story involving a rape allegation against the Vlog Squad’s Dom Zeglaitis, responded to James’ video in a series of now-deleted tweets. She shared his video and said, “Absolutely not, story coming soon.”
“Literally cannot believe this,” she continued. “Okay, well, yeah. You paid your creative director $72k. AFTER a raise. We’ll start there, since you’re the one putting it out! More soon.”
“BLACKMAIL is a criminal allegation, and a really crazy and stupid one to make.”
After taking those posts down, she shared a new tweet saying “We’re reporting everything out. Story will be coming soon!” That post was retweeted by Rocklein.
See what others are saying: (MTV News Australia) (Just Jared) (Daily Dot)
Tana Mongeau Seemingly Defends Talent Agency After Backlash
- YouTuber Tana Mongeau officially launched an influencer management division on Monday called Tana’s Angel’s Agency.
- She wrote on Instagram that she is regularly asked for advice about how to build a following on platforms like OnlyFans and said this new venture will allow her to help people break into the business.
- Mongeau quickly faced backlash from those who believe she is not qualified to teach people how to build an audience from the ground up and from others who think the agency is a “scam.”
- In response, Mongeau said she “hired an amazing team” of successful people and will only sign creators “that I truly feel I can benefit, and that I believe in & resonate with.”
Tana Mongeau Launches Management Division
YouTuber Tana Mongeau launched an influencer management agency on Monday named Tana’s Angels Agency.
The division is part of Unruly Agency, a social media marketing and management company owned by Tara Electra, who will be leading the launch alongside Mongeau and her manager, David Weintraub. Mongeau said she wants to use the agency to help aspiring content creators because when she was just starting out, she could have benefited from a mentor.
“Throughout my career I’ve been taken advantage of more times than I can count,” she previously told Us Weekly.”I am starting TAA to teach people how to not make the mistakes I made early on in my career.”
In a Monday Instagram post, Mongeau wrote that she regularly gets messages from people asking for advice about how to get started and make money on platforms like OnlyFans. Mongeau said that by starting this agency, she can now use her “experiences, platform, connections, knowledge and creativity” to help these small creators find her same success. She also said that the same people who helped her make millions of dollars on OnlyFans will be part of the TAA team.
“I brought on those people to TAA to finally be able to share their expertise, marketing knowledge, and much more with authentic creators I believe in- big, small, or starting today,” she wrote.
TAA Receives Backlash
However, this pursuit has not come without a fair amount of backlash. Many people have shared Mongeau’s tweet announcing TAA and criticized her for the venture. Among other things, many believe she is not qualified to teach people how to build a following from the ground up because she was already famous when she started her OnlyFans.
Others accused her of taking advantage of OnlyFans users and sex workers who are already struggling enough, while others accused her of being a pimp and running a scam.
Mongeau seems to be aware of some of this criticism, as she joked in a tweet early on Tuesday saying, “Someone commented ‘how she gon have a talent agency with no talent’ on my post i’m screaming.”
She then further explained the intent behind TAA.
“I hired an amazing team of lots of individuals who have helped me earn millions on OF and with other opportunities to help me alongside this project. I’m also only signing people onto Tana‘s Angels that I truly feel I can benefit, and that I believe in & resonate with.”
The backlash also does not seem to be slowing her down. Mongeau said that within the first 10 hours of the launch, 100,000 people applied to be part of TAA.