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AMC Reverses Course After Saying It Won’t Require Masks to Avoid “Political Controversy”

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  • AMC, Regal, and Cinemark theater groups said this week that they won’t require customers to wear masks when they reopen.
  • While each was criticized for the policy, AMC sparked the most outrage on Thursday when its CEO said the chain will not require guests to wear masks in order to avoid “political controversy.”
  • AMC then said Friday that it was listening to its customers’ concerns and announced that it would be reversing course, requiring customers to wear masks at all soon-to-reopen locations.
  • AMC is expected to reopen 450 locations on July 15 and hundreds of more in the following weeks. Neither Regal nor Cinemark have announced any changes to their current mask policies.

AMC Won’t Require Masks

With most movie theaters in the United States set to reopen by the end of next month, several theater chains announced this week that they won’t require moviegoers to wear masks. 

That includes AMC, Regal, and Cinemark—the three largest theater chains in the U.S. While each of those announcements individually received backlash, it was AMC that has been embroiled in the most controversy.

Because of that, AMC quickly reversed course on Friday and said that it will now require all guests to wear masks. 

The controversy began Thursday when Variety published an interview with AMC Entertainment Chief Executive Adam Aron. In it, Aron explained the reasoning behind the policy, saying, “We did not want to be drawn into a political controversy.” 

“We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary,” he added. “We think that the vast majority of AMC guests will be wearing masks. When I go to an AMC feature, I will certainly be wearing a mask and leading by example.”

The “political controversy” Aron cites likely refers to the belief that mask requirements infringe upon citizens’ personal freedoms. In May, a woman refused to wear a mask into a Gelson’s in Orange County, California, claiming it was her right to not wear one. Her interaction with employees then went viral

President Donald Trump has also suggested that wearing masks is a political statement, saying that some people may be wearing masks not to protect themselves from COVID-19 but as a way to “signal disapproval of him.”

Still, many others—including numerous public health officials—have stressed that wearing a facial covering helps protect others from spreading COVID-19 if they may not yet know they have it. Because of that, they argue that masks help add a level of safety for elderly individuals, as well as for those who have naturally weakened immune systems.

In the interview, Aron said AMC would still sell masks for $1 to guests who forgot to bring theirs and wanted one. He also said all employees will be required to wear masks. 

Though the chain will now require a mask for everyone in each of its locations, it is still not expected to perform temperature checks on customers. Some businesses have adopted that measure as a way to screen for COVID-19.

Like many other businesses, AMC will reopen with reduced capacity seating in order to help people socially distance and will implement several new cleaning procedures. In its first stage, AMC will only allow 30% capacity for every showtime. As it moves forward, it will then increase capacity to 40%. 

AMC said that it hopes to be able to fill its theaters to half capacity by Labor Day. By Thanksgiving, it hopes to be able to once again fully fill its theaters. 

Additionally, AMC plans to clean auditoriums between each showtime, with extra time being allotted between screenings to allow for disinfection. The chain will also provide hand sanitizing stations throughout each of its locations and will encourage contact-less and cash-free forms of payment.

“We didn’t rush to reopen,” Aron told Variety. “There were some jurisdictions in some states, such as Georgia and Texas, that allowed people to reopen theaters in mid-May. We opted to remain closed, so we could give the country time to get a better handle on coronavirus. We wanted to use this time to figure out how best to open and how to do so safely.”

Other municipalities have been much slower to open. Some still require masks to be worn at all times when in public. Even without AMC’s updated mask rules, moviegoers in those areas would have still been required to wear masks.

AMC is expected to reopen about 450 of its locations on July 15. On July 24, the chain plans to reopen 150 additional theaters to coincide with Disney’s release of “Mulan.” This live-action remake of the classic 90’s film will be the first big-budget film release since the coronavirus shutdown. It was originally scheduled to release in March. 

The following week, Christopher Nolan’s spy film “Tenet” is expected to begin running in theaters.

AMC’s Original Mask Policy Blasted on Social Media

Though Aron had wished to keep AMC theaters from becoming embattled within a political controversy, his statement seemed to encite just that. Following his comments, #BoycottAMC trended on Twitter Thursday evening, with that hashtag still trending the next day. 

Many were quick to criticize AMC’s plan to not require facial coverings as reckless, saying that even though many local and state governments are easing lockdown measures, the coronavirus still remains a serious health concern.

“Dear @AMCTheatres,” one Twitter user said. “I am a person with 10+ pre-existing conditions. I’m also a huge movie lover. I hope you know that it’s nothing political when I say that I will #BoycottAMC. It’s a matter of life or death for me & you’ve lost a customer for life.”

Others, though still criticizing AMC’s optional mask policy, reminded users that both Cinemark and Regal plan to enact the same policy upon opening. Neither of those chains, however, made comments about facial coverings being political in nature. 

AMC Says It Will Now Require Masks

In a lengthy statement released on Friday, AMC attempted to assuage outraged customers by reversing course on Aron’s original comments. 

“At AMC, we have been consulting with top scientists and health experts to create a broad, sweeping, far-reaching health and safety effort to make AMC Theatres safe for our guests and associates when our theatres reopen in July,” the chain said before comparing its original policy to those of its major competitors like Regal and Cinemark.

“This announcement prompted an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the usage of masks,” it added.

“At AMC Theatres, we think it is absolutely crucial that we listen to our guests. Accordingly, and with the full support of our scientific advisors, we are reversing course and are changing our guest mask policy. As we reopen theatres, we now will require that all AMC guests nationwide wear masks as they enter and enjoy movies at our theatres. The speed with which AMC moved to revise our mask policies is a reflection of our commitment to the safety and health of our guests.”

“We will constantly monitor the scientific community’s latest thinking as to the efficacy of mask usage. We also will be looking at the varying health conditions in specific localities around our theatres all across the country. This will help us to determine what our mask policy will be as we go forward, as well as to make any other needed changes to this policy.”

“Those who are unwilling to wear a mask will not be admitted or allowed to stay.”

Regal and Cinemark have yet to announce any potential changes to their mask policies. 

See what others are saying: (The Hollywood Reporter) (The New York Times) (CNBC)

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Google Is Banning “Sugar Dating” Apps as Part of New Sexual Content Restrictions

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The change essentially targets apps like Elite Millionaire Singles, SeekingArrangements, Spoil, and tons of other sugar dating platforms.


Sugar Dating Crackdown

Google has announced a series of policy changes to its Android Play Store that include a ban on sugar dating apps starting September 1.

The company’s Play Store policies already prohibit apps that promote “services that may be interpreted as providing sexual acts in exchange for compensation.”

Now, it has updated its wording to specifically include “compensated dating or sexual arrangements where one participant is expected or implied to provide money, gifts or financial support to another participant (‘sugar dating’).”

The change essentially targets apps like Elite Millionaire Singles, SeekingArrangements, Spoil, and tons of other sugar dating platforms currently available for download.

Search results for “Sugar Daddy” on Google’s Play Store

What Prompted the Change?

The company didn’t explain why it’s going after sugar dating apps, but some reports have noted that the move comes amid crackdowns of online sex work following the introduction of the FOSTA-SESTA legislation in 2018, which was meant to curb sex trafficking.

That’s because FOSTA-SESTA created an exception to Section 230 that means website publishers can be held liable if third parties are found to be promoting prostitution, including consensual sex work, on their platforms.

It’s worth noting that just because the apps will no longer be available on the Play Store doesn’t mean the sugar dating platforms themselves are going anywhere. Sugar daters will still be able to access them through their web browsers, or they can just sideload their apps from other places.

Still, the change is likely going to make the use of these sites a little less convenient.

See what others are saying: (The Verge)(Engadget)(Tech Times)

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Activision Blizzard CEO Apologizes for “Tone Deaf” Response to Harassment Suit, Unsatisfied Employees Stage Walkout

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Organizers of a Wednesday walkout say they “will not return to silence” and “will not be placated by the same processes that led us to this point.”


CEO Apologizes

After a week of growing criticism against its workplace culture, the CEO of Activision Blizzard has finally apologized for how the company first responded to allegations of sexual harassment and assault in its offices.

“Our initial responses to the issues we face together, and to your concerns, were, quite frankly, tone deaf,” CEO Bobby Kotick said Tuesday in a letter to employees. “It is imperative that we acknowledge all perspectives and experiences and respect the feelings of those who have been mistreated in any way. I am sorry that we did not provide the right empathy and understanding.” 

In its initial response, Activision Blizzard denounced the disturbing allegations brought forth in a lawsuit by the California Department of Fair Employment and Housing (DFEH) as “irresponsible.” The company added that it came from “unaccountable State bureaucrats that are driving many of the State’s best businesses out of California.”

But many current and former employees soon disputed that claim. In fact, at the time, more than 2,500 had signed their name to an open letter condemning the company for its response, which they described as “abhorrent and insulting” to survivors. 

In his letter, Kotick promised employees that Blizzard will take “swift action to be the compassionate, caring company you came to work for.”

As part of a series of new policies, he said the company will now offer additional employee support and listening sessions, as well as potential personnel changes to leadership.

“Anyone found to have impeded the integrity of our processes for evaluating claims and imposing appropriate consequences will be terminated,” he added.

Kotick also said Blizzard will add “compliance resources” to ensure that leadership is adhering to diverse hiring directives.

Lastly, he promised that the company will remove “inappropriate” in-game content. In a similar statement on Tuesday, Blizzard’s World of Warcraft team said it’s actively working to remove “references that are not appropriate for our world,” though it didn’t specify what those references were. 

It now appears that many of the references being removed are of the game’s former Senior Creative Director, Alex Afrasiabi, who is cited in the lawsuit as someone who hit on and made unwanted advances at female employees. Moreover, the suit also directly accuses him of groping one woman.

“Afrasiabi was so known to engage in harassment of females that his suite” during company events “was nicknamed the “[Cosby] Suite” after alleged rapist Bill [Cosby],” the suit claims. 

Blizzard Walkout

Organizers of a company-wide employee walkout, which was announced Tuesday and occurred Wednesday, still argue that Kotick’s latest message doesn’t address their larger concerns.

Among those are “the end of forced arbitration for all employees,” “worker participation in oversight of hiring and promotion policies,” “the need for greater pay transparency to ensure equality,” and “employee selection of a third party to audit HR and other company processes.”

“We will not return to silence; we will not be placated by the same processes that led us to this point.”

Ahead of the walkout, Blizzard reportedly encouraged its own employees to attend, saying those workers would face no repercussions and “can have paid time off” during the demonstration, according to The Verge. 

See what others are saying: (The Verge) (Polygon) (CNBC)

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Frito-Lay Workers End Nearly Three-Week Strike After Securing Higher Wages and a Guaranteed Day Off

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Employees also negotiated an end to “suicide shifts,” which are two 12-hour shifts that are only eight hours apart. 


Strike Ends

Hundreds of Frito-Lay workers in Kansas have put an end to their nearly three-week strike over alleged mandatory overtime assignments that resulted in extremely long work weeks and so-called “suicide shifts.”

The term “suicide shift” refers to working two 12-hour shifts with only eight hours of rest in between. That can be especially hard on employees who claim to have worked up to 84 hours in a single week. For context, that’s 12 hours a day without a single day off. 

One of the reasons workers have found themselves taking on more hours and days at plants is because consumer snacking has increased during the pandemic — so much so that Frito Lay’s recent net growth has exceeded every single one of its targets. That’s why at one point, the striking workers asked consumers to boycott Frito-Lay products in a show of solidarity.

The strikes began July 5 and concluded on July 23 following an agreement reached by union leaders and PepsiCo., Frito-Lay’s parent company. Under that deal, all employees will see a 4% wage increase over the next two years. They’ll also be guaranteed at least one day off a week, and the company will no longer schedule workers with only eight hours off between shifts. 

Following the agreement, Anthony Shelton, the president of the union representing the workers, said that they’ve “shown the world that union working people can stand up against the largest food companies in the world and claim victory for themselves, their families and their communities.”

“We believe our approach to resolving this strike demonstrates how we listen to our employees, and when concerns are raised, they are taken seriously and addressed,” Frito-Lay said in a statement. “Looking ahead, we look forward to continuing to build on what we have accomplished together based on mutual trust and respect.”

The Long, Bitter Road to an Agreement

When the workers went on strike, they lobbed several very disturbing accusations against Frito-Lay. 

In fact, the workers were pushed so hard that according to one employee who wrote in the Topeka Capital-Journal, “When a co-worker collapsed and died, you had us move the body and put in another co-worker to keep the line going.”

While Frito-Lay dismissed this account as “entirely false,” other employees continued to protest conditions in the plants. Many even argued the 90-degree temperatures they had to stand in to protest outside were preferable to the 100-degree-plus temperatures and smokey conditions in the factories. 

During the strikes, PepsiCo. actively disputed that its employees are overworked, describing their claims as “grossly exaggerated” and saying, “Our records indicate 19 employees worked 84 hours in a given work week in 2021, with 16 of those as a result of employees volunteering for overtime and only 3 being required to work.” 

It also said an initial concession more than met the striking employees’ terms, but the union backing those workers disagreed, and further negotiations were held until the final deal was reached. 

See what others are saying: (The New York Times) (The Washington Post) (Business Insider)

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