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AMC Reverses Course After Saying It Won’t Require Masks to Avoid “Political Controversy”

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  • AMC, Regal, and Cinemark theater groups said this week that they won’t require customers to wear masks when they reopen.
  • While each was criticized for the policy, AMC sparked the most outrage on Thursday when its CEO said the chain will not require guests to wear masks in order to avoid “political controversy.”
  • AMC then said Friday that it was listening to its customers’ concerns and announced that it would be reversing course, requiring customers to wear masks at all soon-to-reopen locations.
  • AMC is expected to reopen 450 locations on July 15 and hundreds of more in the following weeks. Neither Regal nor Cinemark have announced any changes to their current mask policies.

AMC Won’t Require Masks

With most movie theaters in the United States set to reopen by the end of next month, several theater chains announced this week that they won’t require moviegoers to wear masks. 

That includes AMC, Regal, and Cinemark—the three largest theater chains in the U.S. While each of those announcements individually received backlash, it was AMC that has been embroiled in the most controversy.

Because of that, AMC quickly reversed course on Friday and said that it will now require all guests to wear masks. 

The controversy began Thursday when Variety published an interview with AMC Entertainment Chief Executive Adam Aron. In it, Aron explained the reasoning behind the policy, saying, “We did not want to be drawn into a political controversy.” 

“We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary,” he added. “We think that the vast majority of AMC guests will be wearing masks. When I go to an AMC feature, I will certainly be wearing a mask and leading by example.”

The “political controversy” Aron cites likely refers to the belief that mask requirements infringe upon citizens’ personal freedoms. In May, a woman refused to wear a mask into a Gelson’s in Orange County, California, claiming it was her right to not wear one. Her interaction with employees then went viral

President Donald Trump has also suggested that wearing masks is a political statement, saying that some people may be wearing masks not to protect themselves from COVID-19 but as a way to “signal disapproval of him.”

Still, many others—including numerous public health officials—have stressed that wearing a facial covering helps protect others from spreading COVID-19 if they may not yet know they have it. Because of that, they argue that masks help add a level of safety for elderly individuals, as well as for those who have naturally weakened immune systems.

In the interview, Aron said AMC would still sell masks for $1 to guests who forgot to bring theirs and wanted one. He also said all employees will be required to wear masks. 

Though the chain will now require a mask for everyone in each of its locations, it is still not expected to perform temperature checks on customers. Some businesses have adopted that measure as a way to screen for COVID-19.

Like many other businesses, AMC will reopen with reduced capacity seating in order to help people socially distance and will implement several new cleaning procedures. In its first stage, AMC will only allow 30% capacity for every showtime. As it moves forward, it will then increase capacity to 40%. 

AMC said that it hopes to be able to fill its theaters to half capacity by Labor Day. By Thanksgiving, it hopes to be able to once again fully fill its theaters. 

Additionally, AMC plans to clean auditoriums between each showtime, with extra time being allotted between screenings to allow for disinfection. The chain will also provide hand sanitizing stations throughout each of its locations and will encourage contact-less and cash-free forms of payment.

“We didn’t rush to reopen,” Aron told Variety. “There were some jurisdictions in some states, such as Georgia and Texas, that allowed people to reopen theaters in mid-May. We opted to remain closed, so we could give the country time to get a better handle on coronavirus. We wanted to use this time to figure out how best to open and how to do so safely.”

Other municipalities have been much slower to open. Some still require masks to be worn at all times when in public. Even without AMC’s updated mask rules, moviegoers in those areas would have still been required to wear masks.

AMC is expected to reopen about 450 of its locations on July 15. On July 24, the chain plans to reopen 150 additional theaters to coincide with Disney’s release of “Mulan.” This live-action remake of the classic 90’s film will be the first big-budget film release since the coronavirus shutdown. It was originally scheduled to release in March. 

The following week, Christopher Nolan’s spy film “Tenet” is expected to begin running in theaters.

AMC’s Original Mask Policy Blasted on Social Media

Though Aron had wished to keep AMC theaters from becoming embattled within a political controversy, his statement seemed to encite just that. Following his comments, #BoycottAMC trended on Twitter Thursday evening, with that hashtag still trending the next day. 

Many were quick to criticize AMC’s plan to not require facial coverings as reckless, saying that even though many local and state governments are easing lockdown measures, the coronavirus still remains a serious health concern.

“Dear @AMCTheatres,” one Twitter user said. “I am a person with 10+ pre-existing conditions. I’m also a huge movie lover. I hope you know that it’s nothing political when I say that I will #BoycottAMC. It’s a matter of life or death for me & you’ve lost a customer for life.”

Others, though still criticizing AMC’s optional mask policy, reminded users that both Cinemark and Regal plan to enact the same policy upon opening. Neither of those chains, however, made comments about facial coverings being political in nature. 

AMC Says It Will Now Require Masks

In a lengthy statement released on Friday, AMC attempted to assuage outraged customers by reversing course on Aron’s original comments. 

“At AMC, we have been consulting with top scientists and health experts to create a broad, sweeping, far-reaching health and safety effort to make AMC Theatres safe for our guests and associates when our theatres reopen in July,” the chain said before comparing its original policy to those of its major competitors like Regal and Cinemark.

“This announcement prompted an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the usage of masks,” it added.

“At AMC Theatres, we think it is absolutely crucial that we listen to our guests. Accordingly, and with the full support of our scientific advisors, we are reversing course and are changing our guest mask policy. As we reopen theatres, we now will require that all AMC guests nationwide wear masks as they enter and enjoy movies at our theatres. The speed with which AMC moved to revise our mask policies is a reflection of our commitment to the safety and health of our guests.”

“We will constantly monitor the scientific community’s latest thinking as to the efficacy of mask usage. We also will be looking at the varying health conditions in specific localities around our theatres all across the country. This will help us to determine what our mask policy will be as we go forward, as well as to make any other needed changes to this policy.”

“Those who are unwilling to wear a mask will not be admitted or allowed to stay.”

Regal and Cinemark have yet to announce any potential changes to their mask policies. 

See what others are saying: (The Hollywood Reporter) (The New York Times) (CNBC)

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6 Dr. Seuss Books Won’t Be Published Anymore Because of Racist Imagery

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  • Six Dr. Seuss books will no longer be published because they “portray people in ways that are hurtful and wrong,” Dr. Seuss Enterprises announced Tuesday.
  • The late author’s company said the decision was made last year after months of feedback from audiences, teachers, and other specialists in the academic field. 
  • However, many school districts and groups have moved away from Dr. Seuss for years because of racist stereotypes and insensitive imagery in some of his work.

Production of Six Offensive Books To End

Six Dr. Seuss books will stop being published because of racist and insensitive imagery, the business that preserves and protects the author’s legacy said Tuesday.

The list of books blocked from production are:

  • “And to Think That I Saw It on Mulberry Street”
  • “If I Ran the Zoo”
  • “McElligot’s Pool”
  • “On Beyond Zebra!”
  • “Scrambled Eggs Super!”
  • “The Cat’s Quizzer”

“These books portray people in ways that are hurtful and wrong,” Dr. Seuss Enterprises wrote in its announcement letter. “Ceasing sales of these books is only part of our commitment and our broader plan to ensure Dr. Seuss Enterprises’s catalog represents and supports all communities and families.”

Examples of Offending Content

A 2019 study published in the journal “Research on Diversity in Youth Literature,” looked at 50 books by Dr. Seuss and found 43 out of the 45 characters of color have “characteristics aligning with the definition of Orientalism,” or the stereotypical, offensive portrayal of Asia. It added that the two “African” characters both have anti-Black characteristics.

The study even pointed to specific examples. “In (“The Cat’s Quizzer”), the Japanese character is referred to as ‘a Japanese,’ has a bright yellow face, and is standing on what appears to be Mt. Fuji,” the authors wrote.

It also pointed to “If I Ran the Zoo” as an example of Orientalism and White supremacy.

“The three (and only three) Asian characters who are not wearing conical hats are carrying a White male on their heads in ‘If I Ran the Zoo.’ The White male is not only on top of, and being carried by, these Asian characters, but he is also holding a gun, illustrating dominance,” the study authors wrote. “The text beneath the Asian characters describes them as ‘helpers who all wear their eyes at a slant’ from ‘countries no one can spell.'”

The study also argues that since the majority of human characters in Dr. Seuss’ books are White, his works center Whiteness and thus perpetuate White supremacy.

Academic Groups Move Away From Seuss

The company told the Associated Press that the decision was made last year after months of feedback from audiences, teachers, and other specialists in the academic field.

Still, it’s worth noting that it also comes a week after a school district in Virginia made headlines for allegedly banning books written by Dr. Seuss, whose real name is Theodor Seuss Geisel.

The district eventually clarified that it was not banning his books. Instead, it said it was discouraging the connection between Dr. Seuss and “Read Across America Day,” which falls on the author’s birthday: March 2.

The decision to move away from Dr. Seuss books is not actually an uncommon move. School districts across the country have been doing the same.

The National Education Association, which founded “Read Across America Day” and deliberately aligned it with Dr. Seuss’ birthday, is included in that shift.

According to AP News, it’s been deemphasizing Seuss for years now and encouraging a more diverse reading list for kids.

While many have applauded Dr. Seuss Enterprises’ decision, others noted that it will continue to publish more popular books that have received criticism, including “The Cat in the Hat.”

For now, the company said it’s “committed to listening and learning and will continue to review our entire portfolio.”

See what others are saying: (CNN) (Deadline) (AP News)

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Nike Exec Resigns After Bloomberg Reveals Her Connection To Son’s Sneaker Resale Business

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  • Nike Executive Ann Hebert has voluntarily resigned from the company after it was revealed that her son used her credit card to purchase more than $100,000 worth of new shoes for his shoe-resell business.
  • The connection was first noticed by Bloomberg reporter Joshua Hunt, who was working on a profile of Hebert’s son, Joe. 
  • According to a Nike spokesperson, Hebert disclosed the relevant information about her son’s business to the company and hadn’t violated company policy. 
  • Still, Hunt’s report led to swift condemnation for Hebert, with many believing she had used her position to help her son scalp shoes. 

Nike Exec Resigns 

Nike Executive Ann Hebert voluntarily resigned Monday after Bloomberg exposed her connection to her son’s sneaker flipping business last week.

The report, published on Feb. 25, follows 19-year-old Joe Hebert and details how he spent more than $100,000 buying new shoes to resell at his business, West Coast Streetwear. In the article, reporter Joshua Hunt noted that types of shoes Joe bought would sell out in hours and that for people like him, “The sneaker market… is a lot like playing the [stock] market.”

“In the hours after siphoning up stock from retailers, they essentially sell short-term futures based on street sentiment,” Hunt said. 

While scalping is a controversial enough practice on its own, near the end of the article, Hunt notes an unusual connection.

“At one point in late June… [Joe] phoned me, and the number was identified as belonging to Ann Hebert,” Hunt said. “I looked the name up and discovered there was an Ann Hebert who’d worked at Nike for 25 years and had recently been made its vice president and general manager for North America.”

Notably, the April 2020 press release announcing Ann’s new position stated she would be “instrumental in accelerating our consumer direct offense in North America.” That initiative redirected sales from retailers directly to consumers, and as a result, it helped to fuel the resale market. 

“[Joe] Hebert later sent me a statement for an American Express corporate card for [West Coast Streetwear]… and it was in Ann’s name,” Hunt said in his article.

Hunt said he later asked Joe about the connection and while Joe admitted that Ann was his mother, he said she was too high up at Nike to be involved in what he does and that he’d never received inside information, such as discount codes, from her. He then insisted that she not be mentioned in the article and cut off contact.

From there, Hunt reached out to Ann and Nike directly. While Ann didn’t respond, a spokesperson told Hunt that Ann hadn’t violated company policy and that she had disclosed the relevant information about her son’s business to Nike. 

Online Reaction

Ann’s resignation comes amid outrage online, but the reaction to her resignation itself has been mixed. 

There’s been no shortage of criticism against Ann following the announcement of her step down, and she’s even become the butt of a number of jokes. Still, others have defended her. 

“The worst part is that Ann Hebert worked her way up the ladder in a male-dominated industry for 25 years only to be knocked down by her clout-chasing son,” TV host Tamara Dhia tweeted.

Others have said that with everything publicly known so far, they still feel like Ann was in the wrong.

See what others are saying: (Complex) (CNBC) (New York Post)

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Doctors Urge People Not Skip Johnson & Johnson’s COVID-19 Vaccine for Moderna or Pfizer’s

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  • The FDA and CDC approved Johnson & Johnson’s COVID-19 vaccine over the weekend, allowing the company to begin shipping doses Monday for use later this week.
  • Unlike Pfizer and Moderna’s vaccines, Johnson & Johnson’s can be stored at higher temperatures for longer and only requires a single shot. 
  • Still, experts are worried people may try to skip the vaccine for either Pfizer or Moderna’s version since they have higher efficacy rates.
  • Because of this, health officials have stressed that Johnson & Johnson’s vaccine is still highly effective and necessary to keep the U.S. from seeing another rise in daily case rates.

CDC Recommends Johnson & Johnson Vaccine

The Centers for Disease Control and Prevention recommended Johnson & Johnson’s COVID-19 vaccine on Sunday for Americans 18 and older. With that, the first doses of the vaccine began shipping out Monday, and vaccinations are expected to begin sometime this week.

The CDC’s recommendation came one day after the Food and Drug Administration authorized the vaccine for emergency use.

Johnson & Johnson is expected to ship 3.9 million doses this week. By the end of March, it hopes to have shipped a total of 20 million doses.

Johnson & Johnson’s vaccine is also notable for two reasons. First, it doesn’t need to be kept frozen like the Pfizer vaccine and can be kept in a fridge for much longer than the Moderna vaccine. Second, it only needs to be administered once — not twice. 

The approval and recommendation of this vaccine come at a potentially pivotal juncture. Since mid-January, the rate of new COVID-19 infections has been steadily falling; however, for the last week, daily infection rates have begun to plateau.

While it’s undoubtedly good news that the U.S. isn’t once again seeing a rise in cases, as CDC Director Rochelle Walensky explained, this is “a very concerning shift in the trajectory.” 

That’s because it very likely could result in a rise in cases. 

For example, experts worry that the public, as well as state and local officials, may be starting to let their guards down after hearing the news of falling infection rates. Still, those experts have reminded people that Monday marks one year since the announcement of the first coronavirus death in the U.S.

Since then, the U.S. alone has logged more than half a million deaths from this virus.

Johnson & Johnson Vaccine Efficacy 

The addition of the Johnson & Johnson vaccine has the capacity to help keep infection rates from climbing once more, but that doesn’t mean there won’t be some challenges. 

In fact, a major concern now seems to be around the effectiveness of the vaccine.

Notably, in late-stage trials, it was 85% effective against severe cases of COVID-19, with no deaths or hospitalizations being reported in the month after participants received the vaccine. It was also found to be around 72% effective at preventing moderate infections. 

Still, that’s less than the 94% and 95% efficacy rates for the Moderna and Pfizer vaccines, respectively. 

Because of that discrepancy, some health officials have begun to worry that people will try to skip the Johnson & Johnson vaccine in favor of the other two. 

As a result, experts are assuring the public that Johnson & Johnson’s vaccine is still highly effective. They’ve also noted that the studies for the three different vaccines happened at different stages of the pandemic and in different environments. 

“They were compared under different circumstances,” Dr. Anthony Fauci, director of the NIAID, said. “All three of them are really quite good, and people should take the one that’s most available to them… people need to get vaccinated as quickly and as expeditiously as possible.”

See what others are saying: (The Washington Post) (Reuters) (CNN)

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