- A Taco Bell employee live-streamed an argument with his boss, who fired him for refusing to take off his Black Lives Matter face mask last Monday, saying he could not bring “politics” into the building under company policy.
- Taco Bell told news outlets last week that it was disappointed to hear about the incident and was considering revising uniform requirements to address recent concerns.
- However, the company has been silent on social media and after a shorter version of the stream viral, #RIPTaco Bell and #TacoBellIsOverParty began trending on Twitter.
- Taco Bell then told media outlets Thursday that it apologized to the former employee and is working to clarify its mask policy so this doesn’t happen again.
The Viral Video
#RIPTacoBell and #TacoBellIsOverParty were trending on Twitter early Thursday after a video went viral of an employee being fired for wearing a Black Lives Matter face mask.
That now-former employee is a man in Ohio by the name of Denzel Skinner, who live-streamed the argument with his manager on Facebook last Monday. Skinner’s live-stream is over 30 minutes long, but a shorter edit that’s just under a minute has been shared across Twitter.
Skinner also later spoke to local news station WKBN, where he explained the lead up to his stream. He told the station that he wore the mask because the surgical ones provided to employees were inadequate in the hot restaurant. He said the store’s air conditioning system recently broke, making it harder to breathe with the surgical masks, so he switched to his more comfortable Black Lives Matter mask.
But when his manager spotted it and told him to take it off, he refused and walked out. He said he was then told that if he walked out of the restaurant, he would lose his job, and he did. That’s when the now-viral video begins.
“You just fired me because I got a Black Lives Matter on,” he says as the edited video begins. “You just told me I had to go home because I have a Black…”
“You told me you weren’t going to take it off,” his boss interjects off camera.
Skinner continues: “I’m not. I’m not. Because I’m standing up for what’s right. I’m not taking it off.”
Skinner explains that someone named Tammy, presumably another higher-ranking colleague, said employees could wear whatever mask they wanted.
“No she did not. She said it had to be plain. You can’t bring politics into the building,” the manager responds.
He replies, “Bro, I’m not bringing politics in, this is what I’m standing for. Like how is this considered politics?”
“How is it not Denzel?” she replies. He then reaffirms that he will not remove his mask and she says, “Ok, well then there’s nothing I can do for you. I’m just doing my job.”
She later tells him, “You don’t get it.”
“You don’t either,” he responds.
When she says that she does, Skinner explains that if she did, then his mask wouldn’t be a problem. “It’s not that it’s a problem with me, Denzel. It’s a company thing.”
She later says, “Would you let somebody wear something that said something about white people on it?”
“Bro, if that’s what they stand for, yes,” he responds.
The shorter video ends with the woman stating: “I’m not against what you stand for either, but I have to do what the company states.”
In the longer version, Skinner dives off and goes on to talk about his disbelief over what happened, asking people to share the video.
Skinner Continues to Speak Out
Skinner talked about the incident a little more on Facebook, saying he had worked for the company for eight years and found the reason for his firing “ridiculous.”
He later shared screenshots of text messages he received about the store’s mask policies, which do not prohibit him from wearing a Black Lives Matter mask.
According to the first screenshot, masks were not required but if worn, they had to be cleaned daily and cover the mouth and nose area. It also included some instructions for removing the masks, not wearing them under your chin, or touching them throughout the day.
The second screenshot said masks now had to be worn at all times and worn correctly, but again had no information about certain designs or messages being prohibited.
It’s also worth noting that Taco Bell’s employee handbook does not appear to make any reference to wearing “political” items.
When speaking to reporters, Skinner has continued to stress that Taco Bell’s policy does not prohibit him from wearing the mask, adding, “If the governor and governments are requiring us to wear masks, we should be able to wear any type of mask that you want.”
“And not only that, I still want everyone to believe that we still need justice for what is happening in this world and people need to be held accountable for whatever mistakes that they make. Black lives are going to always matter. Not just when some people want it to matter. It will always matter.”
Taco Bell Responds
Taco Bell apparently caught wind of the incident and emailed a statement to some local news outlets last week.
“We are disappointed to learn what took place in Youngstown. We are working with our franchisee that operates this location to understand what happened,” the company said.
“We are committed to fighting racial injustice and hosting open forums to give restaurant teams an opportunity to discuss racism in America. Our priority is to be an inclusive brand while keeping team members and customers safe.”
The statement also said that because of supply shortages, employees are allowed to bring their own face coverings, however, it said, “As this is a fluid situation, we’re in the process of considering the need to revise mask and uniform requirements to address recent concerns.”
Still, Skinner said that he would not ask for his job back or return if asked. On Friday, he and about 30 people peacefully marched to the Taco Bell to protest his firing.
Internet Gets Angry
Even though all of this unfolded last week, it seems to have really started picking up attention online late last night and early this morning. That’s because people like YouTuber Elijah Daniel have been sharing the short video on Twitter.
Daniel, as you might know, has been very vocal about protests and efforts that support BLM over the last few weeks. And he helped bring a new wave of attention to the video, along with Denzel’s Facebook posts and screenshots.
Even though Taco Bell made it’s statement to some local media outlets, it’s been silent on social media.
The company’s last post is from June 2 and it links to a letter from Taco Bell CEO Mark King, which condemns racism and says the company is “committed to being part of long term solutions.” But notably, that posts also said the company is muting its channels for the rest of the week to reflect, learn, and listen. It’s been well over a week, however, and all its social media pages remain silent.
It’s been well over a week, however, and all its social media pages remain silent.
So to that message, Daniel said, “nahhhhhh sorry we sad about it but y’all goin too, i have your name tatted on me, been in commercials and y’all unfollowed me for just asking you about it lmfao. it’s also been 2 weeks since your statement and you haven’t done anything? disappointing. #RIPTacoBell.”
Along with Daniel, a ton of people expressed their disappointment with the fast-food chain, with some calling for a boycott.
Others said that the fight for black lives isn’t a political issue and were confused by the firing given Taco Bell’s recent pledge to be a part of the solution.
Some have shared similar experiences they’ve faced, with one operating room nurse saying she left her job after she was told she couldn’t wear a mask that said, “My son deserves to live.”
A lot of people are also comparing this situation to backlash Starbucks faced last week when people learned that its employees were banned from wearing Black Lives Matter attire under its dress code policy. The coffee chain at the time, prohibited employees from wearing attire that advocates for a political, religious, or personal matter. After a flood of outrage, it walked back on that policy and promised to send out BLM t-shirts co-designed by the Starbucks Black Partner Network.
So with this incident at Taco Bell, people are finding a lot of these big company statements in support of Black Lives Matter hollow.
Taco Bell’s Latest Statement
After seeing the backlash this morning, Taco Bell issued another statement to more news outlets, essentially hitting the same notes it did before by saying it was disappointed.
“We take this very seriously; we have been working closely with our franchisee that operates this location to address the issue,” it said.
“Our Chief People Officer and Yum!’s Chief Diversity and Inclusion Officer spoke with Denzel last week to apologize and discuss the situation.”
“Our goal is to ensure our policies are inclusive and keep our team members and customers safe. While our policies at restaurants do not prohibit Team Members from wearing Black Lives Matter masks, we are working to clarify our mask policy so this doesn’t happen again.”
Still, people like Daniel think they should be more vocal. He told Insider that Taco Bell “posted two weeks ago that they were ‘going mute for a week’ to make changes, sort of the opposite of what any brand should be doing, and still have yet to do anything publicly. Whether they’re doing things privately, that’s fine, but this isn’t a time to be private. It’s great that they apologized, but what is being done about his firing? The manager?”
Morphe Ends “Commercial Activity” With Jeffree Star
- When YouTuber Shane Dawson came under fire for his history of racist content and jokes about pedophilia, the makeup retailer Morphe pulled his Conspiracy collection from sale.
- But the brand was slammed by influencers and customers for continuing its partnership with Jeffree Star despite his history of racism, as well as allegations of abusive comments, blackmail, gaslighting, and more.
- Now Morphe says it will “cease all commercial activity related to Jeffree Star and affiliated products.”
- Some are concerned that its emphasis on “commercial activity” could mean that it’s still connected to Star in other ways. However, Morphe has previously denied rumors that Star is a co-owner or investor.
Beauty Community Pulls Support From Morphe
Makeup retailer Morphe announced Friday that it was cutting ties with Jeffree Star following a huge wave of public outrage and controversy within YouTube’s beauty community.
The massive beauty influencer has remained pretty silent since fellow Youtuber Tati Westbrook’s explosive video, “Breaking My Silence.” In that 40-minute video, she suggested that both Star and YouTuber Shane Dawson manipulated her into filming her infamous “Bye Sister” video about James Charles and orchestrated the backlash against him last year.
After Westbrook’s latest claims, the immediate outrage came against Dawson, who was forced to confront a long history of content that includes racist jokes or caricatures and remarks about pedophilia, among other concerning topics.
But people haven’t forgotten about Star. For weeks, he’s faced both new and old allegations of racism, abusive comments, blackmail, gaslighting, and more. Unlike Dawson however, he hasn’t said a word about it.
At the peak of the outrage against Dawson, retailers like Target cut ties with him while YouTube suspended monetization on his channels. Another standout move came from Morphe, which pulled his Conspiracy makeup collection from sale.
Morphe’s move caused some controversy itself. Some called it performative considering the fact that the brand still sold Jeffree Star Cosmetics and collaborations it created with Star despite his past.
When asked about this, the brand told customers via email that it did not “condone or agree with the actions and behavior of Shane Dawson.” However, it wrote that “Jeffree Star has acknowledged mistakes made in the past and has apologized, taken accountability, and worked hard to make amends within the community.”
Morphe makes a statement on why they don’t sell Shane Dawson’s palette anymore.— 𝙩𝙚𝙖 𝙨𝙚𝙨𝙝 (@TeaSeshYT) July 1, 2020
They “do not condone” Shane’s actions or behavior but Jeffree Star has “taken accountability and has worked hard to make amends within the community”…. pic.twitter.com/yJwoTUQIyV
Some people felt that wasn’t actually the case and questioned Morphe’s allegiance to Star. In response, many began announcing their plans to stop supporting the brand.
It wasn’t just customers who were upset. Several influencers publicly called out the retailer for working with Star Some took it a step further and even terminated their affiliate codes, like Jackie Aina, Alissa Ashley, and Nicol Concilio.
Alissa Ashley joins the list of beauty YouTubers and influencers cutting ties with Morphe and reveals that Jeffree Star is allegedly a part owner of the beauty retailer. 👀 pic.twitter.com/IR7YVUW00R— THE NEIGHBORHOOD TALK (@TNHTalk) July 2, 2020
Morphe Drops Jeffree Star
Morphe finally addressed concerns Friday when it tweeted a statement that read, “Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.”
A short time later, Jeffree Star Cosmetics addressed the news, saying it was “shocked and extremely saddened” by Morphe’s decision. It said it was proud of all they had accomplished after five years of working together and then went on to stay it had incredible plans for the remainder of 2020.
Speculation About Language in Statement
Following this news, many online were pleased. Others called it long overdue while some felt it was too little too late.
Aside from those people, there were a lot who were skeptical about the language used in the statement. Those people were particularly focused on the fact that Morphe said it would “cease all commercial activity” with Star.
For instance, one Twitter user wrote, “the use of ’commercial activity’ means something. It means they may still be continuing “investment activity” with JS, meaning he may still make money through them. Why not just say ‘cease all activity’? Words matter.”
That idea feeds into the rumor circulating within the beauty space that Star is a co-owner or investor or Morphe. It’s also a rumor that Westbrook suggested could be true in her recent video.
However, it is worth noting that Morphe has previously disputed the rumor. Following Westbrook’s video, a representative told Insider, “We can confirm that Jeffree Star retains no ownership of Morphe.”
“He’s not an investor. He’s not a co-owner. Our only relationship is through retail distribution of Jeffree Star Cosmetics and our 2019 MorpheX collaboration.”
Despite the statement, people have remained suspicious.
Regardless, Morphe’s announcement is a huge deal because it means that Star’s products will no longer be carried both on its website and in Morphe stores across the country. That move will definitely have a financial impact on both brands, but it seems like it was worth it to Morphe if it meant it could help save its reputation with customers.
See what others are saying: (The Verge) (Insider) (Teen Vogue)
Influencers Fight to #SaveTikTok Amid Data Concerns
- As privacy concerns over TikTok grow, U.S. Secretary of State Mike Pompeo said officials were considering a ban of the app.
- TikTok users and creators like Michael Le are trying to fight against this using the hashtag #SaveTikTok, arguing that the app has been a light in dark times for many people.
- On the other hand, big companies like Wells Fargo are telling their employees to delete the app from their work devices, while the DNC and RNC have both warned their staffers about the app.
- Gamer and streamer Ninja announced that he has deleted the app as well, saying he hopes a “less intrusive company” can recreate the successful concept.
TikTok Users Try to Save the App
TikTok creators are fighting to save the video-sharing app from a potential United States ban as security concerns over the platform continue to grow.
In early July, Secretary of State Mike Pompeo said that the U.S. is “looking at” banning the app, which is owned by Chinese-based company ByteDance. India banned the app over security concerns in June. Since then, users of the app have been left to wonder where they would go if they lost access to TikTok.
Michael Le, a creator on TikTok who has garnered a following of 33.8 million users, posted a video encouraging people to #SaveTikTok.
“I’m starting a petition with hashtag #SaveTikTok,” Le said in a video that has now been viewed nearly 9 million times and liked by over 2 million people. “2020 has had so many tragedies, and TikTok has been one of the most positive outlets for us all whether it’s watching or creating content,” he continued.
TikTok has been a popular app for a while, but since lockdown measures began in response to the coronavirus pandemic, its popularity has grown even more. It’s become the social media platform of choice for many, particularly Generation Z, as many parts of the world continue to isolate.
According to Sensor Tower, the app has been downloaded 2 billion times. 165 million of those downloads have come from the U.S.
Le said that while the app has “flaws” it has inspired people in hard times and lifted spirits during the pandemic. He asked that people comment #SaveTikTok on his video to create the social petition. As of Monday morning, his video has received over 460,000 comments, many of which use the hashtag. Some of those comments came from other popular creators like Tony Lopez, Jon Klaasen, and Justin Vibes. The #SaveTikTok hashtag has received a total of 311 million views throughout the app.
Concerns Remain Strong
However, not everyone is working to save the app. Some large companies and prominent figures have advocated for deleting TikTok.
Wells Fargo has asked that all its employees delete the app from their work devices because of security concerns. The Democratic and Republican National Committees have even warned that their staffers about the app.
Amazon sent out a memo asking their employees to delete it but quickly backtracked the order, explaining it was sent in error.
On top of all that, popular gamer and streamer Tyler “Ninja” Blevins announced that he deleted the app and hopes a “less intrusive company” can recreate the successful concept.
As for why so many people are wary of TikTok, many believe that the app is sending user information to China. TikTok has repeatedly denied this, claiming that user safety is their top priority and that they have not and will not share information with China.
Geoffrey Fowler, a technology columnist for the Washington Post, has explained that the app does collect a substantial amount of information of its users. It is not exactly clear whether or not that information makes its way to China, though it is possible. In a Monday morning piece, Fowler wrote that the app collects information on the content you consume, in-app messages you send, as well as location information, your phone contacts, age and other social network connections.
While this is likely not more than the information Facebook might be grabbing from its users, it is still a sturdy haul. To find out what happens with that information, Fowler worked with Patrick Jackson, the chief technology officer at a privacy company called Disconnect to watch data flow out of TikTok. While they did not see it make its way to servers known to be in China, they believe it is possible, and even likely, that data could be transmitted to other locations that they could not verify.
See what others are saying: (Washington Post) (The Verge) (Wall Street Journal)
Manufacturer Behind Kylie Cosmetics and KKW Beauty Sues to Keep Coty From Stealing Its Trade Secrets
- Seed Beauty, the company that manufactures Kim Kardashian West and Kylie Jenner’s makeup lines, believes Kylie Cosmetics gave confidential trade secrets to its competitor, Coty Inc, which Jenner sold 51% of her brand to earlier this year.
- Seed is now suing Kylie Cosmetics and Coty in an effort to stop them from sharing and using those secrets.
- The lawsuit comes just days after Seed won a temporary injunction in a similar case against KKW Beauty, which Coty recently acquired 20% of, preventing it from sharing confidential information as well.
- KKW Beauty denied claims that it shared information with Coty, and though Coty and Kylie Cosmetics have not responded to the lawsuit yet, they will likely argue that Seed’s allegations are speculative and that the secrets it claims Kylie Cosmetics shared aren’t actually trade secrets.
Kardashian-Jenner’s Strike Deals With Coty Inc.
The company behind Kylie Jenner and Kim Kardashian West’s makeup lines, Seed Beauty, is taking legal action to protect its trade secrets now that both stars have massive deals with Coty Inc.
Coty Inc. is the beauty conglomerate that owns brands like CoverGirl, Sally Hansen, Rimmel, and others. It has recently made headlines for striking million-dollar deals with the sisters in what some view as an effort to refresh their image and attract a younger audience. For some time now, Coty has been struggling to keep up with its competitors in the industry, so it seems like their new strategy is to link up with more social media-driven brands like Kardashian West and Jenner’s.
Earlier this year, Coty bought 51% of Kylie Cosmetics for $600 million, and just this week, news broke that Kardashian West sold 20% of KKW Beauty to the company for $200 million.
The deals were huge for the sisters, valuing both of their brands at around $1 billion and leaving them each with net worths of $900 million. However, the deals were pretty concerning for Seed Beauty, which partnered with Jenner since her line started in 2016, taking care of logistics, manufacturing, development, storage, and distribution.
Seed also took on the same responsibilities for KKW Beauty when Kardashian West launched the line in 2017. Now, Seed Beauty is worried that Coty has, and will continue to, get access to the secrets that it believes make Seed a strong force in the beauty industry.
Seed Beauty Sues After Kylie Cosmetics Allegedly Shares Trade Secrets
On June 30, Seed Beauty filed a civil lawsuit against Coty and King Kylie, the LLC behind Kylie Cosmetics, to prevent the misappropriation of trade secrets.
The lawsuit says that because of Coty’s inability to “successfully compete in the new digital cosmetics world through its own innovation,” the company has engaged in a plan “to steal the secret sauce behind Seed,” through its deals with the sisters.
The suit claims, “Coty made a $600 million investment in King Kylie, but it really was a subterfuge to learn Seed’s confidential business methodologies.”
“Any competitor who acquired such information would be given an unfair competitive advantage,” it adds.
The suit also alleges that Kylie Cosmetics knowingly shared Seed Beauty’s confidential intellectual property and Coty knowingly accepted that information. The complaint is highly redacted, so it doesn’t specify the secrets that Seed wants to keep private, but it could include things like information about product formulations, information about the business’ core operations, and the structure of its partnerships, according to Forbes.
Seed says it repeatedly asked Kylie Cosmetics not to share certain parts of their partnership agreement over the course of negotiations with Coty, which were rumored to have begun in June of 2019.
However, according to the suit, Jenner’s team refused to confirm or deny whether or not they had shared information. Seed also says it asked Coty not to ask for, or use, its trade secrets, but Coty similarly refused to assure Seed that it wouldn’t.
Now, Seed Beauty is asking the court to permanently bar Kylie Cosmetics from disclosing it’s trade secrets. It’s also asking that the court force Coty to promise not to use information that it’s already allegedly acquired. On top of that, it wants Coty to be prevented from developing any color cosmetics with Kylie Cosmetics for a period of time that was redacted in the suit.
“This action is to stop Coty’s theft of Seed’s pioneering and proprietary digital-first business model that has revolutionized the cosmetics industry,” the suit says.
Injunction Against KKW Beauty
But again, the Seed’s concerns don’t just focus solely on Coty’s relationship with Kylie Cosmetic. In expectation of a Coty-KKW deal, Seed filed a similar lawsuit against KKW Beauty, also seeking protection of its trade secrets.
Seed filed the lawsuit on June 19, likely after learning from its experience with her sister’s deal. KKW Beauty then filed an opposition to the lawsuit, claiming that Seed’s legal action was an “attempt to stifle the success of the Kardashian-Jenner family.” It also argued that KKW Beauty did not share any trade secrets with Coty and requested that the court compel arbitration.
KKW Beauty lawsuit reads, “The purported harm to Seed is entirely speculative, unfounded, and already complete,”
“By contrast, KKW stands to suffer comparatively more significant harm if the Court were to enter the amorphous injunction proposed by Seed.”
Ultimately, the court granted the temporary order, which lasts until August 21. That order prevents the brand from sharing details about its partnership with Seed, including “the terms of those agreements, information about license use, marketing obligations, product launch and distribution, revenue sharing, intellectual property ownership, specifications, ingredients, formulas, plans and other information about Seed products.”
Still, that court order didn’t stop Kardashian West and Coty from striking a deal, which was formally announced on June 29, and this legal situation is far from over.
It’s likely that Coty and Kylie Cosmetics will both argue that Seed’s allegations are speculative and that the secrets it claims Kylie Cosmetics shared aren’t actually trade secrets.
Still, the legal battles may be worth it in Seed Beauty’s eyes, as it has built itself quite a good reputation in the industry. According to the lawsuit, Seed goes to great lengths to protect its trade secrets by doing things like limiting access to areas of its factory, requiring all employees to sign non-disclosure agreements, and having security monitor the property.
In the Beauty space, Seed is well known for its speed and efficiency thanks to what it calls its “unique business model,” which makes it capable of turning an idea into a product within weeks. The company is not only known for working with the Kardashian-Jenner’s but is also massively successful for its own line, Colourpop Cosmetics, as well as its partnership with YouTuber Tati Westbrook for her new cosmetics line.
So it’s not surprising to see Seed go to great lengths to keep its secrets to success out of its competitor’s hands.
Coty and Kylie Cosmetics have not yet formally responded to the lawsuit or issued a public comment. The first court hearing is scheduled for October, according to Insider.