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YouTuber Myka Stauffer Slammed for Placing Autistic 4-Year-Old With New Adoptive Family

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  • YouTuber Myka Stauffer and her husband James, who adopted an autistic boy from China in 2017, announced that they have decided to permanently place the toddler with a new adoptive family.
  • In their announcement video, the couple said medical professionals and the adoption agency felt it was best to find a better fit for the boy after several evaluations.  
  • However, many people are outraged by the decision, accusing the family of exploiting the child and his story for sponsorships and monetized videos, then giving up on him because of his special needs.

The Stauffer’s Announcement 

A YouTube couple has been flooded with criticism since announcing that they have permanently placed their autistic 4-year-old in another home, after adopting him from china years ago. 

Myka Stauffer runs a YouTube channel with over 700,000 subscribers where she posts videos about home organization, her experience as a mother, and more. She also posts vlogs on a separate family channel that has over 300,000 subscribers.

For years Myka and her husband James have shared intimate details about their lives as parents, from pregnancies to births and beyond. One of the most emotional experiences they’ve shared has been their international adoption journey. But the couple shocked fans Tuesday when they confirmed that their 4-year-old son Huxley had been placed with a new adoptive family. 

The Stauffer’s adopted Huxley from China in October 2017, and the video of him being brought home is actually the most viewed video on Myka’s channel, with over 5.5 million views.   

But in their tearful video update, James said that Huxley has been in numerous therapy treatments over the last few years to help with his severe special needs. Myka has previously said he has reactive attachment disorder and level 3 autism, though the adoption agency initially told her he had brain damage and a brain tumor.

According to James, over the last year specifically, Huxley’s therapy sessions have been more intense. 

“After multiple assessments, after multiple evaluations, multiple medical professionals had felt that he needed a different fit and that his medical needs…he needed more,” Myka explained.

Fans have been asking about Huxley for months, as he hasn’t appeared on any of their social media posts. Some have even made Instagram accounts dedicated to finding answers about his whereabouts. 

So as far as why they have waited to announce the news, James said, “It’s because we’ve been trying to protect his privacy, his rights, and also just try to not mess up his future that was laid out in front of us. We’re trying to just make sure we don’t impact that at all when making this video.”

Myka also explained that she tried to share as little as she could about Huxley’s situation because of this. “Anything that happened in the home that was hard for Hux, that’s not fair for me to put there publicly. That’s his privacy. So we’re not going to talk about that. It’s not appropriate and it’ll never be appropriate. I didn’t adopt a little boy to share these things publicly.”

She also said that they’ve waited to talk about this because medical professionals have been allowing Huxley to spend time with different people to help him find his “new forever family.” Based on the updates they’ve received, it appears that Huxley is now in a home that the adoption agency feels is the best fit, with a parent who has medical professional training. 

Still, the couple said they’re grieving and tried to help him as much as possible because they never wanted to be in this position. “Do I feel like a failure as a mom? Like 500 percent,” Myka said.

“So when I get like insidious, hurtful comments, it just really makes it hurt worse. It’s not about me at all, but it’s just like this journey, the last couple months, has been like the hardest thing I could’ve ever imagine going to – choosing to do.”

The couple closed by asking their followers to respect their privacy and understand that they are hurting, even if they are seen on social media in positive spirits. 

Backlash

So after this news was announced, many people took to the comments section and social media sites to expressed sadness for Huxley. However, plenty of people also slammed the couple for their decision.

“I’m sorry but you did fail as a mum. You wouldn’t have given up your own child,” one commenter wrote.

“Autistic children aren’t puppies. They don’t have ‘forever families.’ They don’t get ‘rehomed.’ They get abandoned,” another Twitter user said. 

On top of that, there are a ton of people who feel that the couple exploited Huxley for their channel, pointing to the fact that they monetized adoption videos and took sponsorships for them. 

Now, some are calling for the family to take all videos of Huxley down, while others are sharing a change.org petition asking YouTube to remove monetization from those videos. 

According to Myka’s channel, she has shared 27 videos about their adoption journey, which included updates and Q&A about the process. The vlog channel currently has no content on it, though it’s unclear if videos were recently changed to private following all of the outrage.

To understand what people are now questioning the family’s ethics for, some are pointing to a sponsored video where proceeds were supposed to be “going towards bringing our SON home from China!”

In other videos, Myka promoted a fundraiser for helping Huxley’s needs. And in a 2017 video, she said every person who donated $5 would unlock a different piece of a 1,000-piece puzzle, which would, at the end, be a photo of Huxley that she would reveal to the world. She also said she would write the names of all donors in his baby book.

Others have slammed Myka because she was viewed as an adoption advocate who wrote for parenting blogs and magazines.

Meanwhile, others noted she regularly posted things suggesting she wouldn’t trade Huxley for anything.

Unconfirmed Response

There is a screenshot of a pinned YouTube comment that was allegedly written by Myka circulating online, however, that comment is not currently pinned under her video so it cannot be confirmed as real.

But it says that the family, “would never just give up a child with special needs, this is a personal matter to Hux it had nothing to do with he just had Autism.”

“Multiple scary things happened inside the home towards our other children, if these events happened with one of my biological kids, after all the help and after the behaviors we witnessed sadly we would have no other choice then to seek help and get their needs met.”

The comment claims that Huxley “wanted this decision 100%,” adding, “We sat that in family time with other people, he constantly choose them and signed and showed tons of emotion to show us and let us know he wanted this.”

As of now, there have been no further statements about the announcement, and the adoption videos still appear on Myka’s YouTube channel. Myka has not returned Rogue Rocket’s request for a comment on the issue.

See what others are saying: (People) (EOnline) (BBC)

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Chinese State Media Calls TikTok-Oracle Deal “Reasonable” as Trump Signals Approval

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  • On Friday, the United States Commerce Department issued an order that would ban U.S. downloads of TikTok and WeChat starting Sunday night.
  • The order for TikTok was delayed for one week on Saturday after President Donald Trump gave his preliminary approval on a deal between TikTok and the software company Oracle.
  • A federal judge also issued a temporary injunction Sunday against the WeChat ban, which would have largely destroyed the app’s functionality.
  • Oracle and Walmart have since released more details of the deal, including that TikTok Global will likely pay $5 billion in U.S. taxes. This does not seem to be the same as a commission from the deal, even though Trump suggested such.
  • On Monday, Chinese state media called the deal “unfair” on ByteDance, TikTok’s parent company. However, it also described it as “reasonable,” suggesting the Chinese government may approve the deal.

U.S. and China Signal Support for Deal

What began as a tumultuous weekend for TikTok ended with both the U.S. and Chinese governments potentially signaling approval of its deal with Oracle. 

Last week, TikTok’s parent company, ByteDance, struck a deal with Oracle to avoid a U.S. ban. On Monday, Chinese state media called the deal “more reasonable to ByteDance,” and said it’s less costly than a shutdown.

“The plan shows that ByteDance’s moves to defend its legitimate rights have, to some extent, worked,” it added.

While not officially confirmed, this seems to suggest that the Chinese government may approve the deal. 

It also came off the heels of Saturday, when President Donald Trump, after having suggested unhappiness with the deal last week, said he has given his approval “in concept.” He will still need to officially sign off on it before the deal is set into motion.

Because of that, the U.S. Commerce Department staved off a download ban that was set for Sunday, now pushing it back to this coming Sunday, Sept. 27.

Some Republicans, such as Senator Marco Rubio (R-Fl.), have still expressed concern because ByteDance won’t be handing over its secretive algorithm as part of the deal.

What’s in the Deal?

On Saturday, Oracle released more details of its deal with TikTok. Under it, Oracle and Walmart would take a combined 20% stake in TikTok Global.

Still, there’s been much back and forth over how much control ByteDance, will have under the agreement. For his part, Trump has claimed that TikTok Global will “be a brand new company… It will have nothing to do with China.”

However, ByteDance has maintained that it will retain 80% of the stake. The discrepancy here seems to be because 40% of ByteDance is owned by U.S. venture capital firms. Therefore, Trump could technically claim that TikTok Global will be majority-owned by U.S. money.

Trump doubled down Monday and said that he would not approve the deal if ByteDance retained ownership. He added that the Chinese-owned company will “have nothing to do with it, and if they do, we just won’t make the deal.”

Later, Oracle announced that ByteDance will not have any stake in TikTok Global, though this statement heavily conflicts with what is being reported in China.

“Upon creation of TikTok Global, Oracle/Walmart will make their investment and the TikTok Global shares will be distributed to their owners, Americans will be the majority and ByteDance will have no ownership in TikTok Global,” the company said.

According to Walmart and Oracle, if this deal goes through, TikTok Global will pay $5 billion in new tax dollars to the U.S. Treasury over the next few years. As both companies noted, this is just a projection of future corporate taxes, and that estimate could change.

The water around that $5 billion figure was later muddied as Trump claimed that TikTok Global would be donating “$5 billion into a fund for education so we can educate people as to [the] real history of our country — the real history, not the fake history.”

To be clear, Trump is referring to his plans to establish a “patriotic education” commission.

On Sunday, ByteDance said in a statement that this was the first it had heard about a $5 billion education fund.

In fact, TikTok Global never promised to start an education fund. Instead, it promised to create an “educational initiative to develop and deliver an AI-driven online video curriculum to teach children from inner cities to the suburbs a variety of courses from basic reading and math to science, history and computer engineering.” 

That initiative doesn’t seem to have anything to do with that $5 billion tax figure. Since he began pursuing a ban, Trump has vowed that the U.S. will receive some form of commission from a deal with TikTok. As far as it is known, this $5 billion figure is also not that commission.

As previously reported, this deal will allow Oracle to host TikTok’s user data on its cloud service and review TikTok’s code for security. According to Treasury Secretary Steven Mnuchin, it would also shift TikTok’s global headquarters from China to the U.S.

On top of that, TikTok’s board members would reportedly have to be approved by the U.S. government, with one being an expert in data security. That person would also hold a top-secret security clearance.

Commerce Department Announces Download Ban

Friday seemed like the beginning of the end for TikTok. That morning, the Commerce Department issued an order that would ban U.S. downloads of not only TikTok but also WeChat starting Sunday night.

Both bans were a result of concerns the Trump administration has that ByteDance and WeChat’s parent company, Tencent, are either already giving or could give U.S. user data to the Chinese government.

The Trump administration has repeatedly said that both apps pose a national security threat.

TikTok and ByteDance have consistently denied these claims, saying that U.S. user data is stored domestically with a backup in Singapore. WeChat, for its part, has also made similar statements.

The download ban was announced in response to two Aug. 6 executive orders from Trump. Those orders ban any U.S.-based transactions with TikTok and WeChat starting on Sept. 20, which is why the Commerce Department set the deadline for this past Sunday.

While this ban would have been much more restrictive for WeChat because a large part of its functionality relies heavily on in-app transactions, for TikTok at least, it would only affect new downloads and updates to the app.

“So if that were to continue over a long period of time, there might be a gradual degradation of services, but the basic TikTok will stay intact until Nov. 12,” Commerce Secretary Wilbur Ross told Fox Business on Friday.

“If there’s not a deal by Nov. 12, under the provisions of the old order, then TikTok would also be, for all practical purposes, shut down.” 

What Happens on Nov. 12?

Ross is referring to another executive order, this one signed on Aug. 14. Notably, it gives ByteDance 90 days to divest from its American assets and any data that TikTok had gathered in the U.S. As Ross pointed out, that requirement could be satisfied if a deal is reached before the deadline.

If that doesn’t happen, the TikTok app could begin to see lags, lack of functionality, and sporadic outages.

However, it’s not just the U.S. One of the big questions that loomed after Oracle and ByteDance confirmed their deal last week was whether or not China would also need to approve it. ByteDance later confirmed that it will need the confirmation of the Chinese government, despite the deal not involving a technology transfer. 

Downloads Soar and TikTok Sues

On Friday, downloads for both apps soared. TikTok was downloaded nearly a quarter of a million times that day, up 12% from the previous day. WeChat was downloaded 10,000 times, up 150%.

The same Friday, TikTok as a company criticized the Commerce Department order, saying it had already committed to “unprecedented levels of additional transparency.”

TikTok added that the order “threatens to deprive the American people and small businesses across the US of a significant platform for both a voice and livelihoods.”

Later Friday, TikTok sued the Trump Administration to stop the download ban. 

On Sunday, a federal judge also halted the download ban for WeChat with a preliminary injunction. The injunction additionally blocks the Commerce Department’s attempt to bar transactions on the app.  

The Commerce Department responded by saying that it’s preparing for a long legal battle.

TikTokers: “Scared, angry, and confused”

“I’ve mostly just been feeling scared, angry, and confused,” TikToker Isabella Avila, known online as onlyjayus, told Rogue Rocket on Monday. “Those are just the main things.” 

Avila has amassed a following of 8.7 million followers on TikTok in a relatively short amount of time. She’s also gained about half a million followers on YouTube and Instagram each.

A couple of months ago, Avila said she thought a potential ban was all just talk; however, as the situation progressed, she said she became more worried.

While she said that she personally thought her career could survive a TikTok ban (thanks in part to a Netflix podcast deal), she added, “The people in-between a 100,000 to a million [followers], they have a platform right now, and if TikTok’s were to be gone, their platform’s pretty much gone if they haven’t built an audience on anything else. 

“This is where we go to express ourselves,” she said. “This is where we go to make videos. I don’t know, TikTok gave everybody a chance to kind of get famous and have a following. That’s what people liked about it. YouTube, it’s really hard to get followers and subscribers. TikTok was a lot easier.” 

Avila also expressed that a ban wouldn’t just be detrimental to creators. 

“I feel like my generation needed an app,” Avila said. “There was Instagram and Twitter, but it was kind of like for the millennials. Gen Z didn’t really have an app, and TikTok kind of fit that spot, so if TikTok’s gone, I don’t know, I feel like Gen Z isn’t really going to have a place.” 

Avila now says she is largely hopeful that TikTok will not be banned in the U.S.

See what others are saying: (The Washington Post) (NBC News) (Axios)

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Spotify CEO Defends Keeping Joe Rogan Podcast Episodes That Some Employees Slammed as Transphobic

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  • Spotify reportedly held a company-wide meeting Wednesday where several employees expressed disdain for the fact that the platform carries certain episodes of The Joe Rogan Experience which they say include “transphobic” remarks.
  • “You realize that people are not looking at this objectively,” Rogan said in a July podcast. “They are activists. they have this agenda, and the agenda is very ideologically driven that anybody who even thinks they might be trans should be trans, are trans, and the more trans people the better. And the more kids that transition, the better.”
  • In another episode, Rogan deadnamed and misgendered Caitlin Jenner when describing a joke he performed in 2016 that suggested Jenner had been “[talked] into” becoming a woman by the Kardashian-Jenner’s. 
  • According to Vice’s Motherboard, Spotify CEO Daniel Ek said the company heard its staff’s concerns but has decided that the content in question will not be removed. A spokesperson later said that the content did not violate the platform’s policies.

Spotify Employees Want Certain JRE Podcasts Pulled

At an internal company-wide meeting on Wednesday, Spotify employees reportedly voiced concerns about the platform carrying episodes of Joe Rogan’s podcast which include comments they found“transphobic.”

Vice’s Motherboard first reported on the news, citing three sources who provided details of the meeting. All remained anonymous because they aren’t authorized to discuss internal Spotify issues with the press. 

According to these sources, several employees reportedly asked CEO Daniel Ek why these episodes remained on the platform, with one employee saying LGBTQ+ employees “feel unwelcome and alienated because of leadership’s response in JRE conversations.”

“Why has Spotify chosen to ignore Spectrum [Employee Resource Group’s] guidance about transphobic content in the [Joe Rogan Experience] catalog?” another employee allegedly asked Ek.

One of the moments the employees are referring to stems from a podcast in July. In it, Rogan spoke with Abigail Shrier, author of the book Irreversible Damage: The Transgender Craze Seducing Our Daughters. 

“And by the resistance to your book and the resistance to these conversations, we realize that people are not looking at this objectively,” Rogan said of transgender issues. “This is not something that everyone’s looking at all sides of it. They are activists. They have this agenda, and the agenda is very ideologically driven that anybody who even thinks they might be trans should be trans, are trans, and the more trans people the better. And the more kids that transition, the better.”

Ek Defends Keeping Controversial Podcasts

For now, Spotify has taken the stance that this episode can remain on the platform.

“In the case of Joe Rogan, a total of 10 meetings have been held with various groups and individuals to hear their respective concerns,” Ek said at the meeting, according to Motherboard’s sources. “And some of them want Rogan removed because of things he’s said in the past.”

“Others have concerns specifically over a recent episode,” Ek reportedly added in reference to Rogan’s July podcast with Shrier. “And Joe Rogan and the episode in question have been reviewed extensively. The fact that we aren’t changing our position doesn’t mean we aren’t listening. It just means we made a different judgment call.”

Notably, those three internal sources also told Motherboard that Ek instructed employees not to leak this discussion to the media, reportedly saying “If we can’t have open, confidential debates, we will have to move those discussions to closed doors.”

Once this story did reach the media, however, a Spotify spokesperson told Motherboard: “At Spotify, we are strongly committed to the LGBTQ+ community and diversity in all of its forms. All employees are respected and we believe that everyone has a right to be heard.”

“All content on Spotify is subject to our long-standing content guidelines. Our diverse team of experts reviewed the content in question and determined that it did not meet the criteria for removal from our platform.”

Rogan’s Comments About Caitlyn Jenner

In addition to Rogan’s podcast featuring Shrier, Rogan has also come under fire for a Sept. 11 podcast with mixed martial artist Tim Kennedy. In that episode, Rogan deadnames and misgenders Caitlyn Jenner.

He also Rogan breaks down his writing process for a joke he made about Jenner in his 2016 Netflix special, “Triggered.”

“I wanted to get to, people are saying, ‘He was born a woman. He’s always been a woman,’” Rogan said of Jenner. “I was like, ‘Maybe, or maybe if you live with crazy bitches long enough, they fucking turn you into one.’ Maybe you go crazy. Maybe that, too.”

After calling the Kardashian-Jenner family “crazy bitches,” Rogan proceeded to continue breaking down his joke.

“And so I came up with this thing where they’re demons and they whisper in his ear in the middle of the night, and they talk him into being a woman, but it took forever to figure out a way — but it worked.”

“Like, it worked, and people didn’t even get mad at me for it. I just had to figure out a way to do it, where first of all, I belittle myself, and then, I explain it in a way where it’s not dehumanizing trans people. It’s just like saying, ‘Are we sure?’” 

However, a number of people have now criticized those comments, including Jenner herself, who told TMZ Wednesday, “This is not the first time he’s said things like this.”

“He’s a homophobic, transphobic ass.”

“Joe Rogan has absolutely no idea when it comes to trans issues,” she continued. “He says maybe because I was around all these ‘crazy bitches’ that I, you know, transitioned. It’s not even close. I’ve had these — I’ve been gender dysphoric my entire life.”

Some have pushed back on the idea that Rogan’s comments about Jenner were deliberately malicious, arguing that they began and ended as a joke. 

“Being gender dysphoric, transitioning, all of that is not a joke,” Jenner said in response to such defense of Rogan. “It’s very serious stuff. You’re concerning family, friends, society, all of these types of things, and I just feel like Joe Rogan has a lot to learn.” 

In 2018, Twitter banned the misgendering or deadnaming transgender people — a move Rogan has been critical of. 

Previous Accusations of Censorship

At the beginning of the month, Rogan’s exclusive streaming deal with Spotify officially began. Almost immediately after the platform started hosting his old podcasts, users noticed that some old episodes didn’t appear. That’s despite the fact that Rogan had said that his entire library would be available to stream.

Notably, at the time, it also seemed like the missing podcasts had a common link: they all featured controversial figures such as Alex Jones, Chris D’Elia, Milo Yiannopoulos, Gavin McInnes.

However, people later began to notice that several other missing episodes featured far less controversial figures such as actor Tommy Chong and comedian Nick Kroll.

Nonetheless, many accused Spotify of censoring controversial voices, especially since Rogan is known for talking to people across the political spectrum.

Later, Alex Jones, who said he spoke with Rogan about the matter, claimed Spotify needed to migrate over 1,500+ files, some of which were corrupted. He also said that Spotify wanted a second rollout of episodes.

Here’s the key,” Jones added. “Joe Rogan’s favorite 100 episodes of the last 10 years or so will be left on YouTube starting December 31 when he goes exclusively to Spotify. For this couple months no man’s land the content will be on both platforms and will be migrating over.”

“And so that’s why the Alex Jones interview is not there. That’s why some of the other interviews aren’t there. Because those are going to be the exclusive interviews that are left on YouTube where, in Joe’s words, they’ll probably get more views than if they were on Spotify.”

See what others are saying: (Vice Motherboard) (Insider) (Fox News)

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Celebs Quit Instagram for a Day To Protest Facebook’s “Failures” in Stopping Hate Speech and Misinformation, Critics Call It Performative

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  • On Monday and Tuesday, a host of celebrities said they would be joining the Stop Hate for Profit campaign by freezing their Instagram accounts for 24 hours on Wednesday. 
  • The move is an attempt to pressure Facebook to better combat misinformation and hate speech on the platform, which owns Instagram.
  • The list of celebrities involved includes Kim Kardashian West, Mark Ruffalo, Demi Lovato, Jennifer Lawrence, Katy Perry, Jamie Foxx, Leonardo DiCaprio, Michael B. Jordan, and Rosario Dawson, among others. 
  • Many online have criticized this movement as simply performative, saying such as short freeze won’t actually accomplish anything. 
  • Jim Steyer, the chief executive of Common Sense Media, a nonprofit that’s part of the campaign, has said the freeze is only the first part of a larger round of messaging.

Stars Join Stop Hate for Profit Campaign

A host of celebrities paused their Instagram accounts for 24 hours starting Wednesday to demand that Facebook take better action against misinformation and hate speech.

Though the protest is mainly taking place on Instagram, Facebook is the main focus of the movement because it owns the photo-sharing platform.

On Monday, celebrities such as Mark Ruffalo, Jennifer Lawrence, and Sasha Baron Cohen announced that they would be taking part in the campaign known as Stop Hate for Profit.

“Facebook claims they address hate, yet they continue to look the other way as racist, violent groups and posts sow division and split America apart – only taking steps after people are killed,” Ruffalo said. 

“While they share empty talk about voting, they continue allowing blatant lies and misinformation on election to spread–undermining our democracy. That’s why this Wednesday, I am “freezing” my Instagram account to tell Facebook to #StopHateForProfit.” 

On Tuesday, a host of other celebrities joined the boycott, including Kim Kardashian West, who made a very similar statement to that of Ruffalo’s. In addition to Instagram, Kardashian West said she would also be freezing her Facebook page for 24 hours. 

Other celebrities now involved in the campaign include Demi Lovato, Katy Perry, Jamie Foxx, Leonardo DiCaprio, Rosario Dawson, and Michael B. Jordan, among others. 

What is Stop Hate for Profit?

According to Stop Hate for Profit’s website, it is a campaign aimed at holding “social media companies accountable for hate on their platforms.”  

“Social media must prioritize people over profit, and they must do it now,” the campaign added.

Notably, the campaign is made up of several civil rights organizations, including the Anti-Defamation League and the NAACP. 

On its website, the campaign cites several recent controversies on Facebook, including one involving a militia event for counterprotests in Kenosha, Washington. That event was flagged by users for promoting violence after the police shooting of Jacob Blake. When the page originally vanished, Facebook CEO Mark Zuckerberg said the platform had removed the event; however, BuzzFeed News later reported that the militia group itself had taken down the event first. 

As for why this campaign is targetting Facebook and Instagram specifically, it said, “Other social media companies have heard our message and started to step up.”

It then went on to list examples of how it believes Twitter, Reddit, and YouTube have addressed misinformation and hate speech, adding, “While these steps are not sufficient, they show a commitment toward real progress.”

“More importantly, these companies are sitting at the table with us and actively working to take additional steps to protect the civil rights of their users, tackle hate and harassment on their platforms, and safeguard our democracy.”

Social Media Rips into Celeb-Driven Campaign

The Instagram freeze has been met with a hefty amount of criticism and sarcasm from social media users online. 

For instance, below Mark Ruffalo’s Monday tweet, many were skeptical that the protest’s short time frame would ever result in lasting change. 

In a similar post Ruffalo made to Facebook Thursday morning, one user said:

“How about you make some really big statement and just delete and get off of these social media platforms all together! They’re making billions of dollars and if you think boycotting for a 24 hour period is going to make even the slightest dent, I think you’re sadly mistaken. I’m in the process of deleting all my social media accounts even though I have a Business and it will hurt. Doing it anyway because there has to be a better and more responsible way to promote my business.”

Source: Facebook 

Stop Hate for Profit’s July Campaign

Encouraging businesses to pull out of Facebook is actually an effort the Stop Hate for Profit campaign has already engaged in. 

In July, the campaign persuaded more than 1,000 advertisers to pause their ad spending on the platform. Notably, that included big names like Adidas, Reebok, Best Buy, Chipotle, Coca-Cola, Target; however, a later report showed that even between boycotters and other reduced spenders, Facebook’s ad revenue in July didn’t really suffer all that much. 

Source: The New York Times

Because of that, some have continued to question how a single-day Instagram boycott will pressure Facebook. Some have also drawn parallels between this movement and June’s one-day #BlackoutTuesday Instagram trend, which was understood as a way to show solidarity with Black victims of police brutality and racism. During that event, some on social media accused others of simply engaging in a “performative” stunt. Others argued that such posts could actually hurt the Black Lives Matter movement by silencing critical hashtags and Black voices behind the initial campaign.

Now, people like Jenna Golden, the head of a consulting firm in Washington, have denounced the Stop Hate for Profit campaign as “worthless if temporary and short-lived (which they always are.)” 

If anything, they shine a light on the fact that we cannot live without these platforms since everyone always comes back (brands included.),” she added.

While there has been serious concern from many, others have been supportive of celebrities taking part in the campaign. 

“I’m in!! Facebook is destroying minds, friendships, families, businesses,” one person tweeted in reply to Sasha Baron Cohen. “The false information that is being believed by previously rational people is destructive beyond belief. It has to stop.” 

What’s Next?

Jim Steyer, the chief executive of Common Sense Media, a nonprofit group that has joined the campaign, told The New York Times on Tuesday that the Instagram freeze is just the beginning of a larger awareness campaign.

Steyer added that once the 24-hour expires on Thursday, celebrities will begin sharing educational messages aimed specifically at their younger followers. He said those messages will promote democracy and will offer explanations into how social media platforms spread misinformation,  broadcast hate speech, and allow far-right groups to form online.

See what others are saying: (The New York Times) (Axios) (CNBC)

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