Photo by Taylor Hill
- Kendall Jenner will pay $90,000 for her part in promoting the failed Fyre Festival in 2017.
- According to the lawsuit filed against her, she was paid $275,000 for an Instagram post, which was not properly labeled as a promotion and intentionally led people to believe Kanye West would be a festival performer.
- The incident highlights just how influential the Kardashian/Jenner family is, especially on Instagram where they earn some of the highest amounts for sponsored posts.
Kendall’s Role in the Fyre Festival
Kendall Jenner has agreed to settle a lawsuit levied against her for her part in promoting the 2017 Fyre Festival.
That event, as you probably know by now, is notorious for being a total disaster. It promised a glamorous weekend in the Bahamas, calling it the “cultural experience of the decade.” Ticket packages ranged from $1,200 to over $100,000 and were supposed to give guests access to luxurious accommodations, gourmet food, and musical performances by acts like Migos and Blink 182.
Of course, none of that actually happened, and what we actually saw were stranded festival-goers eating sad cheese sandwiches in FEMA tents.
Anyway, as far as how Jenner is related to all of this, she was actually one of the biggest names promoting the event on social media. Then, in August of 2019, she was sued in New York’s U.S. Bankruptcy Court by Gregory Messer — the trustee recovering money and assets for creditors who did business with the festival.
According to court documents, Jenner was paid $275,000 to post about the festival on her Instagram in January of 2017. That since-deleted post was captioned: “So hyped to announced my G.O.O.D. Music Family as the first headliners for @fyrefestival…Use my promo code KJONFYRE for the next 24 hours to get on the list for the artists and talents afterparty on Fyre Cay.”
The lawsuit accused Jenner of intentionally leading the public to believe that Kanye West, who founded the G.O.O.D. music label, was set to perform at the event. “This conduct demonstrates a clear lack of good faith on Jenner’s part,” the suit stated.
It also noted that she did not properly specify that her post was a paid promotion, which caused her to receive a warning from the Federal Trade Commission.
Now, as part of a settlement agreement, Jenner will pay $90,000 for her role in promoting the event, less than half of what she earned for the post itself. She hasn’t made an official statement about the settlement, but she did talk about her involvement with the event in March of last year.
In an interview with The New York Times, she said: “You get reached out to by people to, whether it be to promote or help or whatever, and you never know how these things are going to turn out, sometimes it’s a risk.”
“I definitely do as much research as I can, but sometimes there isn’t much research you can do because it’s a starting brand and you kind of have to have faith in it and hope it will work out the way people say it will.”
Jenner isn’t the only one who was hit with a lawsuit for connections to the festival. Claims were also filed against celebrities like Emily Ratajkowski, Migo, Pusha T, Blink-182, and Lil Yatchy.
As far as the brains behind the whole operation, Fyre Media founder Billy McFarland is currently serving out a 6-year prison sentence after pleading guilty to wire fraud. He was also ordered to repay the $26 million he defrauded from investors.
The Kardashian/ Jenner Influence
The fact that Jenner was paid over a quarter-million dollars for a single Instagram post really highlights just how powerful the Kardashian/Jenner influence is. We see it all the time with their massively successful brands, but just to give you an understanding of how much their Instagram posts matter, take a look at Kylie Jenner’s recent influence on the sneaker market.
Footwear News reported that, the younger Jenner sister posted just four images to her Instagram this year that showed her wearing various pairs of Nike SB Dunks. According to the sneaker reseller Stockx, each time she wore a pair, the resale prices climbed by 30% to 50% while sales volume at least doubled, and in some cases, quadrupled.
Last weekend for instance, she posted a photo in a pair of sneakers that debuted in 2008. Those had been reselling for about $700, but prices rose to $1,100 about 48 hours after her post. On top of that, six pairs were sold within those same 48 hours, which is more sales than the sneaker had seen in the previous two months combined.
The site believes the “speed and magnitude” of increased demand for shoes she wears is attributable to “her power as an influencer and market mover.”
To be fair, Kylie is the highest earner of her family at the moment. She also topped Hopper HQ’s Instagram Rich List last year, with the site estimating that a sponsored post from Kylie costs about $1.2 million.
But her family members weren’t too far behind, with Kim Kardashian at the #3 spot, Kendall at #13, and Khloe Kardashian at #14. According to that site’s estimate, a sponsored post from Kendall, who was also the highest-paid model of 2018, would cost around $611,000. Though the prices are steep, it shows that the responses for each post must be high enough for brands to consider these sponsorships a profitable move.
See what others are saying: (EOnline) (Fox Business) (Refinery 29)
Dave Chappelle Decides Against Having Former High School’s Theater Named After Him
“The idea that my name will be turned into an instrument of someone else’s perceived oppression is untenable to me,” the comedian reportedly said.
Theater Named Announced
Comedian Dave Chappelle opted on Monday to not have the theater at his alma mater high school named after him, according to a report from The Washington Post.
The Duke Ellington School of the Arts in Washington D.C. previously planned to name its theater in honor of Chappelle, as he is a distinct alum and donor. While Chappelle formerly said such a gesture would be “the most significant honor of [his] life,” he announced during Monday’s naming ceremony that it would bear a different title.
The school’s theater will instead be called the Theater for Artistic Freedom and Expression.
A naming ceremony was initially set to take place in November, but was postponed after the comedian began facing backlash for transphobic jokes in his Netflix special “The Closer.”
Among other things, he said he was “Team TERF,” which stands for trans-exclusionary radical feminist. He also made a joke about Caitlyn Jenner and remarks comparing the genitalia of transgender women to Beyond and Impossible meat.
The jokes embroiled Chappelle in controversy, and reports claimed that some students at Duke Ellington took issue with the comments. When Chappelle ended up visiting the school amid the scandal, Politico reported that one student told the comedian, “I’m 16 and I think you’re childish, you handled it like a child.”
Chappelle Defends Controversial Special
According to The Post, Chappelle said the criticism against him “sincerely” hurt, but added that “the Ellington Family is my family.” He claimed he did not want the theater being named after him to distract students.
“The idea that my name will be turned into an instrument of someone else’s perceived oppression is untenable to me,” he said according to Josh Rogin, a columnist for the outlet.
Rogin also tweeted that Chappelle took time out of the ceremony to slam the criticisms levied against him, accusing upset students of promoting someone else’s agenda.
“These kids didn’t understand that they were instruments of oppression,” he reportedly said.
“You cannot report on an artist’s work and remove artistic nuance,” Chappelle continued while denouncing the press coverage of his Netflix special.
According to David Frum, a staff writer for The Atlantic who attended the ceremony, Chappelle suggested he was open to potentially adding his name to the theater at a later date when the community is ready.
See what others are saying: (The Washington Post) (Variety) (The Atlantic)
Chris Evans Says People Upset With Same-Gender “Lightyear” Kiss Are “Idiots”
The kiss was previously removed from the film until a surge of backlash from Pixar employees prompted Disney to reinstate it.
Chris Evans Supports “Lightyear” Scene
“Lightyear” star Chris Evans is standing against people who have criticized the same-gender kiss scene in the upcoming Pixar film.
“The real truth is those people are idiots,” the actor told Reuters this week when discussing negative reactions to the scene’s inclusion.
“The American story, the human story is one of constant social awakening and growth and that’s what makes us good,” he continued.
Countries like Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, and more have banned the release of “Lightyear” over the kiss, which is between two women. Right-wing pundits in the U.S. have also slammed it, and user reviews for the picture on websites like IMDB have claimed that movie-going has “become an avenue for political propaganda.”
Evans argued those opinions are outdated.
“There’s always going to be people who are afraid and unaware and trying to hold on to what was before. But those people die off like dinosaurs,” he said. “I think the goal is to pay them no mind, march forward and embrace the growth that makes us human.”
“Lightyear” hits theaters on Friday starring Evans as the titular Buzz Lightyear. Evans, however, is not playing the action figure made famous in the “Toy Story” movies and is instead playing an animated human astronaut who inspired the toy.
Kiss Scene Almost Never Made it to Big Screen
According to outlets that have reviewed the film, the same-gender kiss is between Alisha Hawthorne, a character voiced by Uzo Aduba, and her wife.
Multiple reports have stated that Disney was always supportive of depicting a gay couple in the picture, but was more hesitant about showing an on-screen kiss between the two. The studio previously had the scene removed from the film until a swell of backlash prompted it to reinstate the kiss.
The decision came in March amid criticisms over Disney’s slow response to Florida’s controversial “Don’t Say Gay” bill. At the time, a group of Pixar employees wrote an open letter claiming that they have pushed for more inclusion in their films, but “nearly every moment of overtly gay affection is cut at Disney’s behest.”
Now that the scene made the final cut of “Lightyear,” it has been a large topic of conversation leading up to the film’s release. On Monday, Evans told Variety that the inclusion of the scene makes him “happy,” but he hopes one day, scenes like this will be considered standard.
“It’s tough to not be a little frustrated that it even has to be a topic of discussion,” he said. “That it is this kind of ‘news.’ The goal is that we can get to a point where it is the norm, and that this doesn’t have to be some uncharted waters, that eventually this is just the way it is.”
YouTube Shorts Hits 1.5 Billion Monthly Logged-In Users
The company says the success of Shorts is bringing more viewers to its long-form content.
YouTube Shorts Reaches Milestone
YouTube launched its Shorts feature to compete with TikTok, the social media app that has taken over the internet with its bite-sized content. Its effort appears to be successful, as these new numbers put YouTube Shorts on track with the Gen Z-beloved app.
In September 2021, TikTok announced it had reached one billion monthly users. It has not released updated data since, but analysts projected it could reach 1.5 billion sometime in 2022.
While Shorts were created to rival the trending content on TikTok, YouTube has remained committed to the long-form content that has served as the platform’s bread and butter. In its announcement, the company touted that Shorts served as an entryway for viewers to watch more of this long-form content and discover new creators along the way.
In a release, YouTube said the synergy built by this expansion has allowed for “the rise of the multiformat creator.”
“Long-form content remains the best way for creators to deeply engage and develop long-term relationships with their audiences,” Tara Walpert Levy, YouTube’s Vice President of the Americas, said in a statement. “But Shorts offer an exciting, new way to be a part of a viewer’s journey and to introduce themselves and their whole portfolio to new audiences. This approach is yielding real results; channels uploading both short and long-form content are seeing better overall watch time and subscriber growth than those uploading only one format.”
The Competition Posed by TikTok
For its part, YouTube put a lot of effort into making Shorts thrive on its platform. Among other measures, the company created a $100 million fund incentivizing creators to make the quick videos.
The Google-owned video giant is far from the only social media company to try to wrestle with TikTok’s success. Facebook and Instagram began rolling out Reels two years ago while TikTok was experiencing a surge of pandemic users.
In turn, TikTok has also made changes to its app to keep up with other social platforms. Recently, it extended its maximum video length to ten minutes, meaning its short-form content may not always be so short.
By using short videos to drive more power behind longer content, YouTube is hoping to cover both bases. Neal Mohan, YouTube’s Chief Product Officer, said that even though the company is only at “the beginning” of its journey with Shorts, he knows “the product will continue to be an integral part of the YouTube experience moving forward.”