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Jeffree Star Addresses Backlash Over “Cremated” Makeup Collection

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  • Jeffree Star announced his upcoming “Cremated” eyeshadow palette and collection, which he says fits the grim theme but also references phrases he uses like “I’m deceased.” 
  • Some called it insensitive to release at a time when over 300,000 people worldwide have died from COVID-19 and when funeral plans have been modified or postponed. 
  • But others noted that he has worked on the line since well before the pandemic and argued that a further delay would be difficult and costly. 
  • Jeffree has stressed that the intentions behind his art came from a good place.

Cremated” Collection Announced

Jeffree Star is facing criticism online for launching a new makeup collection that many are calling “tone-deaf” and “insensitive” to release during the coronavirus pandemic. 

On Friday, the beauty YouTuber announced that his brand, Jeffree Star Cosmetics, will soon release his “Cremated” eyeshadow palette and collection. The following day, he posted a video talking about the collection in more detail, saying the “gothic neutral” palette will be accompanied by four lip glosses, two makeup bags, and a metal straw set. 

As far as how he picked that name, Jeffree said: “Cremated is like my iconic catchphrase: ‘I’m deceased.’” 

“It is a double entendre and cremated, as well as being of course very dark and gothic, is also a term that I like to use. You know when you are really blown away by something? You’re mesmerized and it’s so sickening, me and my friends love to say ‘Bitch I’m cremated. Baby, I’m deceased.’”

He also mentioned that this collection was supposed to be larger and was scheduled for an April launch, but had to be delayed because of the coronavirus pandemic.

Fans seemed to be pretty excited about the line. In less than 24 hours, the video picked up millions of views and snatched the top spot on YouTube’s trending page. 

Backlash 

But there were plenty of frustrated people who took to Twitter to criticize the line, arguing that it’s insensitive given the fact that more than 300,000 people worldwide have died from COVID-19. Others noted that cremations, memorials, and funeral services have been impacted by the coronavirus as well.

People even looked closely at the collection, criticizing everything from the shade names to promotional photos.

Others Defend Collection 

Still, others defended Jeffree, noting that he’s worked on this palette since before the pandemic. Many shared screenshots to show that he trademarked the name in September of 2019 as proof. 

There were also some arguments between people who said the brand could’ve pushed the launch back, and others who pointed out how difficult and costly that would’ve been. 

Jeffree Addresses Backlash 

By Saturday, Jeffree posted a series of Instagram stores where he briefly addressed the backlash himself.  

“There’s a lot of talk on Twitter,” he said. “Cremated and any palette and anything I’ve ever created. It’s my art. To me, it’s not just an eyeshadow palette. It’s way more than that. “

“There’s always so many meanings with my art, and that’s what it is.  it’s mine.  I created it for the world. It’s allowed to be interpreted any way that anyone wants to take it, but I always come from a good place.”

He went on to say that he was “so proud” of his work and added: “On a real level you guys, my own father was cremated, my two dogs that passed away last year were cremated, so nothing ever comes from a negative place in my life. So if you take it that way, that’s how you articulate things, but bitch, not me.”

Then on Sunday, Sebastian Williams, who runs a YouTube drama channel, posted a video on the topic that featured a statement from Jeffree. 

In it, Jeffree said that his audience is excited about the palette and he expects it to sell out, but he added: “Because it’s ‘Jeffree’ people want to be offended and make it personal.” 

He again mentioned the passing of his father and two dogs, saying his intentions weren’t negative.

When asked why he didn’t just delay the launch, he said: “With how production is going after months of delays, some things we decided to cancel and others just didn’t make sense to wait when we already have a very packed year.!”

He said he has several other upcoming launches so this one would’ve had to wait until 2021, but he didn’t want to risk any makeup becoming expired.

And when asked if he understood people’s anger given how cremations and funerals have been impacted due to the virus. He said, “I 100% see where people are coming from in that reguard.”

So despite some frustration, it appears that Jeffree will move forward with the launch, which is set for this coming Friday. And it’s clear from his statements that he still expects it to be a huge success. 

See what others are saying: (E! News) (Teen Vogue) (Cosmopolitan)

Industry

Jake Paul Denies Sexual Assault Allegations

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  • YouTuber Jake Paul is denying allegations that he sexually assaulted TikToker Justine Paradise in the summer of 2019.
  • Not only have I never had any sexual relationship with this individual, but this claim is solely a manufactured accusation and a blatant attempt for attention during a highly visible fight week,” Paul wrote in a statement Tuesday.
  • He added that he plans on pursuing a defamation of character case “to the fullest extent of the law.”
  • Paradise, who posted a 20-minute video Friday accusing him of assault, has rejected claims that she lied for attention and said all she wants is an apology.

Jake Paul Denies Allegation

YouTuber Jake Paul denied allegations that he sexually assaulted TikToker Justine Paradise and said he will pursue legal action against her.

Paradise posted a 20-minute video on Friday claiming that Paul sexually assaulted her in the summer of 2019. She said Paul brought her to his room, where they began kissing, but claimed that she signaled she was uninterested in going any further. She alleged Paul then said, “If nothing is going to happen, then what’s the point?” before unzipping his pants and forcing her to perform oral sex on him.

“He was on top of me and like, holding my head into him,” she said in her video. “Like I couldn’t even tell him not to…He didn’t ask for consent or anything.”

Paul first denied the allegation on Tuesday in a statement via his attorney, Daniel E. Gardenswartz.

“While others have already begun to debunk the claim alleged against him, our client categorically denies the allegation and has every intention of aggressively disproving it and pursuing legal action against those responsible for the defamation of his character,” Gardenswartz said.

“Our client believes that any false allegations diminish the credibility of those who have truly been victims of misconduct.”

Paul Accuses Justine Paradise of Seeking Attention, Financial Gains

Paul then shared a statement of his own on Twitter, where he again denied the claim and said he takes the topic of sexual assault seriously.

“Not only have I never had any sexual relationship with this individual, but this claim is solely a manufactured accusation and a blatant attempt for attention during a highly visible fight week,” he wrote, referencing his upcoming match against UFC star Ben Askren.

“This individual is directly using the attention from her social media posts and video to promote her adult content website and Amazon shopping list,” Paul continued. He added that he plans to pursue a defamation of character case “to the fullest extent of the law.”

“At the time of her story I was in a relationship, and as someone who was a momma’s boy growing up, I respect women and mothers more than anything. I most certainly have never laid a finger on a girl without their consent.”

“I will fight this to the end to prove my innocence,” he wrote

Paradise Responds

Paradise responded to his statement on her Instagram story. She specifically criticized Paul for accusing her of lying in order to get gifts and other financial gains. 

“I wasn’t even aware that I still had an Amazon wishlist,” she wrote. “I just checked and there were literally six items on it.”

“I am not looking for gifts or money,” she continued. “I made it very clear that all I wanted from him was an apology. And for him to stop doing this to people.”

She also claimed that since posting her video, a minor came forward to her and shared a similar experience with Paul. She provided no further details about that interaction but encouraged other women to speak to her if they had also been assaulted or harassed by Paul.

See what others are saying: (TMZ) (People) (The Washington Post)

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Jake Paul Accused of Sexual Assault By TikToker Justine Paradise

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  • In a YouTube video shared Friday, TikToker Justine Paradise accused massive social media star Jake Paul of sexually assaulting her in July 2019.
  • She claimed he brought her to his bedroom while she was visiting his home and forced her to perform oral sex on him after she expressed that she did not want to engage in sexual activity.
  • Paul has not issued any statements about the allegations or responded to Rogue Rocket’s request for comment.

Jake Paul Accused of Sexual Assault

YouTuber Jake Paul has been accused of sexually assaulting TikToker Justine Paradise during the summer of 2019. 

Paradise posted a 20-minute YouTube video on Friday detailing her accusation. Paul has not yet responded in a public statement to her claims, and his team has not responded to Rogue Rocket’s request for comment. 

Paradise claimed she met Paul in 2019 after a mutual friend, identified in the video by the pseudonym Michael, invited her to hang out one day. He sent her an address to go to, and when Paradise got there, she was surprised to learn it was the Team 10 House, the mansion Paul purchased for his social media collective. She claimed that when she got there, she had to sign an NDA and have her photo taken.

She said that during her first visit to the house, she and Paul barely interacted but he still asked for her number before she left. She claimed that she and Paul would sometimes text each other and she ended up going back to the house a handful of times over the course of the summer to hang out. 

She stated that on her other visits, she still barely spoke to Paul even though he would text her from across the room or other parts of the house. She described this as “awkward” but thought Paul might not know how to initiate conversation with girls because she saw so many constantly flocking towards him. 

Their dynamic allegedly changed one day when, according to Paradise, Paul grabbed her and kissed her. She said she was okay with this, though she felt slightly uncomfortable that he did so in front of a room full of people. On a separate occasion, though, Paradise claimed he crossed the line.

Paradise alleged that on the night between July 19 and July 20, she and others were hanging out at the house when Paul grabbed her hand and started walking around with her, which she thought was “cute.” She said he then took her to his room, but she did not necessarily view this as something that inherently meant they would have sexual relations. 

“People have brought me to their rooms before and I’m their friend and they’re literally just trying to show me their room,” she explained in her video. “Or they just want to talk to me away from the crowd of people. Or sometimes they are trying to do something sexual but if I say no, they respect it.” 

Details of Allegation

She said that they first were chatting, then started dancing, and then started kissing before he moved things to his bed. She stated that she wanted to just keep it at kissing and thought he would understand. 

“Normally, everybody respects me when I don’t want to do sexual things, so I thought it was fine if I went in his room and I thought it would be fine to kiss him because I thought he would stop if I didn’t want to do anything else,” she said. 

She claimed Paul would place his hands on her body, or move her hands onto his, but that she rejected those advances by moving their hands off of each other. She also alleged that Paul likely knew her refusal to touch him was a signal that she did not to go any further, as she claimed he responded by saying “If nothing is going to happen, then what’s the point?”

“What’s the point?” she continued, “I don’t know? I don’t know, maybe I can be one of your friends. Maybe I can just be someone that you kiss.” 

Paradise said she was shocked by his response as no one had ever responded to her that way before, so she felt incredibly uncomfortable, but she claimed that Paul’s actions did not stop there. 

“This is the point where, if what he wanted was sex, he sees he’s not going to get it, this is the point where we would just go elsewhere, go back downstairs where everyone is,” she said.

Instead, however, Paradise claimed that Paul stood up, undid his pants, and forced her to perform oral sex. She explained that she felt especially violated because she views oral sex as incredibly intimate and has only done it with two or three other people, but she did not know how to make him stop.

“What am I supposed to do? He was literally…I was still laying down,” she said. “He was on top of me and like, holding my head into him. Like I couldn’t even tell him not to.”

“He didn’t ask for consent or anything,” she continued. “Like he knew I didn’t want to do anything with him because he said ‘If nothing’s going to happen what’s the point?’ And then he just shoves himself in me.” 

Aftermath of Alleged Assault

Paradise said the assault did not last very long, but she was left feeling confused in the immediate aftermath. She claimed that once it was over, he insisted that they needed to leave his room and go to the studio in the house, where everyone else was hanging out. She added that he got frustrated and slightly aggressive when she said she wanted to take time to collect herself and fix her hair before other people saw her. She described this as a big change in personality for Paul, because he had apparently been very friendly with her before this incident. 

Paradise claimed that once she rejoined the crowd, she told her friend Michael about what happened. He called the situation “horrible” and stated he would talk to Paul himself. She claimed she ended up spending the rest of the night at the Team 10 House and provided Snapchats of herself with a puffy face from crying with a location tag in Calabasas as evidence. She also shared other pictures she took at the house and other text messages allegedly exchanged between her and Paul. 

She said that Paul never contacted her again after this night, even though she attempted to reach out to him to talk about what happened. She added that she was unsure if her friend Michael reached out to Paul, but if he ever did, Paul never apologized. 

“Honestly, I don’t think it was anything significant to him,” she explained in the video. “Like I said there was a different girl with him every day, I don’t even know if he would remember me.” 

Paradise claimed she has thought about this incident nearly every day since it happened. Her intent in posting the video was to reach out to Paul so he can learn about what he did to her and how it made her feel. She also asserted that she feels a lot of men do not change their bad behavior unless they are called out publicly. 

Paradise said she wants her video to serve as a warning to other girls who might find themselves in a similar situation. She addressed the fact that some people may not believe her and accuse her of doing this for clout, but insisted she just wants to tell what she feels is an important story. 

“Am I doing this for attention? Yeah, I do want attention on this,” she explained. “Because it’s a problem that’s real and deserves attention.” 

Responses

On Friday, her video became a popular topic of discussion on Twitter. Many pulled up TikToks she had previously posted, including one where she mentioned a YouTuber assaulting her and having to sign an NDA. Some also shared an update to that video, where Paradise claimed she was talking to a reporter about the situation. 

Other major creators, including YouTuber Trisha Paytas, uploaded Paradise and other survivors for speaking out, and urged people to take the accusations seriously.

“I’m glad victims are comfortable speaking up more and more,” she wrote. “This disgusting behavior should be put on blast – predators, rapists need appropriate punishments and not just “being cancelled” temporarily and back on a pedestal the next month.”

For his part, Paul has been posting his usual content on social media to promote his upcoming fight. Many people are urging him to respond to the accusations. 

See what others are saying: (Dexerto) (Daily Dot) (Unilad)

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New Streaming Metrics Highlight Staggering Gap Between Male and Female Gamers

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  • Valkyrae and Pokimane are the two most-watched female gamers in the world, bringing in 12.2 million and 6.8 million hours of watch time in the first quarter of 2021, respectively.
  • The data comes from a new report by Stream Hatchet, which also showed that streaming remains a heavily male-dominated industry despite recent increases in the number of female gaming streamers.
  • On its list of top 100 streamers ranked by hours watched, Valkyrae and Pokimaine were the only two women included, placing 27th and 98th.
  • For comparison, the top streamer overall was xQc, a male variety gamer who raked in over 73 million hours of watch time.

Valkyrae Leads Female Streamer List by Giant Margin

Female streamers like Valkyrae and Pokimane have each amassed millions of followers and have become household names in gaming, but a new report shows that women in the industry are still affected by a massive gender gap. 

In its findings for the first quarter of 2021, Stream Hatchet, which tracks metrics among gaming streamers, found that Valkyrae easily topped the most-watched female streamers chart with 12.2 million hours of watch time across Twitch, YouTube Gaming, and Facebook Gaming. That’s a leap of double from the 6 million hours that she brought in during the third quarter of last year.

Pokimane followed Valkyrae as the second most-watched female streamer during Q1 of this year, with 6.8 million hours viewed.

Men Dominate Overall Streamer List 

Still, the report makes clear that “the male/female streamer gap is… substantial,” as Valkyrae actually ranks 27th if both male and female streamers are grouped together. Pokimane falls farther down that same list at the 98th spot. Of the top 100 streamers, they are the only two women on the list.

In fact, just looking at the overall top 10 streamers for most hours watched, the numbers showcase a staggering divide. 

For example, variety streamer xQc topped the list with over 73 million hours watched. Other popular streamers such as Ludwig and Shroud came in lower on the top 10, but both were still very well above the 20 million hours mark.

One factor that could explain this massive discrepancy is the fact that, historically, the gaming sphere has been dominated by men. In 2017, it was reported that over 81.5% of all Twitch users were male, despite the Entertainment Software Association estimating that 41% of gamers are female. 

By 2019, the percentage of female users on Twitch grew to 35%, with male users making up the other 65%. No statistics have been published regarding the makeup of non-binary users on the platform. 

One interesting note with this report is that for the top gaming V-Tubers, the opposite seems to be true: Women overwhelmingly dominate the sphere. One female Twitch V-Tuber even saw an astronomical growth of 274%.

As Stream Hatchet noted, “Most VTubers broadcast in Japanese or Korean, and as a result, there are strong similarities between VTubing and Anime.”

Generally, Streaming Has Surged

More generally, Stream Hatchet reported that live streaming audiences have continued to “skyrocket.” In fact, between January and March, the number of daily hours watched increased 80% from the same timeframe last year.

Twitch also dominated as the top streaming platform, with 8.8 billion hours watched compared to YouTube’s 1.4 billion hours and Facebook Gaming’s 1.1 billion hours. 

See what others are saying: (Dexerto) (GameRant)

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