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Jeffree Star Addresses Backlash Over “Cremated” Makeup Collection

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  • Jeffree Star announced his upcoming “Cremated” eyeshadow palette and collection, which he says fits the grim theme but also references phrases he uses like “I’m deceased.” 
  • Some called it insensitive to release at a time when over 300,000 people worldwide have died from COVID-19 and when funeral plans have been modified or postponed. 
  • But others noted that he has worked on the line since well before the pandemic and argued that a further delay would be difficult and costly. 
  • Jeffree has stressed that the intentions behind his art came from a good place.

Cremated” Collection Announced

Jeffree Star is facing criticism online for launching a new makeup collection that many are calling “tone-deaf” and “insensitive” to release during the coronavirus pandemic. 

On Friday, the beauty YouTuber announced that his brand, Jeffree Star Cosmetics, will soon release his “Cremated” eyeshadow palette and collection. The following day, he posted a video talking about the collection in more detail, saying the “gothic neutral” palette will be accompanied by four lip glosses, two makeup bags, and a metal straw set. 

As far as how he picked that name, Jeffree said: “Cremated is like my iconic catchphrase: ‘I’m deceased.’” 

“It is a double entendre and cremated, as well as being of course very dark and gothic, is also a term that I like to use. You know when you are really blown away by something? You’re mesmerized and it’s so sickening, me and my friends love to say ‘Bitch I’m cremated. Baby, I’m deceased.’”

He also mentioned that this collection was supposed to be larger and was scheduled for an April launch, but had to be delayed because of the coronavirus pandemic.

Fans seemed to be pretty excited about the line. In less than 24 hours, the video picked up millions of views and snatched the top spot on YouTube’s trending page. 

Backlash 

But there were plenty of frustrated people who took to Twitter to criticize the line, arguing that it’s insensitive given the fact that more than 300,000 people worldwide have died from COVID-19. Others noted that cremations, memorials, and funeral services have been impacted by the coronavirus as well.

People even looked closely at the collection, criticizing everything from the shade names to promotional photos.

Others Defend Collection 

Still, others defended Jeffree, noting that he’s worked on this palette since before the pandemic. Many shared screenshots to show that he trademarked the name in September of 2019 as proof. 

There were also some arguments between people who said the brand could’ve pushed the launch back, and others who pointed out how difficult and costly that would’ve been. 

Jeffree Addresses Backlash 

By Saturday, Jeffree posted a series of Instagram stores where he briefly addressed the backlash himself.  

“There’s a lot of talk on Twitter,” he said. “Cremated and any palette and anything I’ve ever created. It’s my art. To me, it’s not just an eyeshadow palette. It’s way more than that. “

“There’s always so many meanings with my art, and that’s what it is.  it’s mine.  I created it for the world. It’s allowed to be interpreted any way that anyone wants to take it, but I always come from a good place.”

He went on to say that he was “so proud” of his work and added: “On a real level you guys, my own father was cremated, my two dogs that passed away last year were cremated, so nothing ever comes from a negative place in my life. So if you take it that way, that’s how you articulate things, but bitch, not me.”

Then on Sunday, Sebastian Williams, who runs a YouTube drama channel, posted a video on the topic that featured a statement from Jeffree. 

In it, Jeffree said that his audience is excited about the palette and he expects it to sell out, but he added: “Because it’s ‘Jeffree’ people want to be offended and make it personal.” 

He again mentioned the passing of his father and two dogs, saying his intentions weren’t negative.

When asked why he didn’t just delay the launch, he said: “With how production is going after months of delays, some things we decided to cancel and others just didn’t make sense to wait when we already have a very packed year.!”

He said he has several other upcoming launches so this one would’ve had to wait until 2021, but he didn’t want to risk any makeup becoming expired.

And when asked if he understood people’s anger given how cremations and funerals have been impacted due to the virus. He said, “I 100% see where people are coming from in that reguard.”

So despite some frustration, it appears that Jeffree will move forward with the launch, which is set for this coming Friday. And it’s clear from his statements that he still expects it to be a huge success. 

See what others are saying: (E! News) (Teen Vogue) (Cosmopolitan)

Industry

Jake Paul Says He “Can’t Get Cancelled” as a Boxer

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The controversial YouTuber opened up about what it has been like to go from online fame to professional boxing.


The New Yorker Profiles Jake Paul

YouTuber and boxer Jake Paul talked about his career switch, reputation, and cancel culture in a profile published Monday in The New Yorker. 

While Paul rose to fame as the Internet’s troublemaker, he now spends most of his time in the ring. He told the outlet that one difference between YouTube and boxing is that his often controversial reputation lends better to his new career. 

“One thing that is great about being a fighter is, like, you can’t get cancelled,” Paul said. The profile noted that the sport often rewards and even encourages some degree of bad behavior.

“I’m not a saint,” Paul later continued. “I’m also not a bad guy, but I can very easily play the role.”

Paul also said the other difference between his time online and his time in boxing is the level of work. While he says he trains hard, he confessed that there was something more challenging about making regular YouTube content. 

“Being an influencer was almost harder than being a boxer,” he told The New Yorker. “You wake up in the morning and you’re, like, Damn, I have to create fifteen minutes of amazing content, and I have twelve hours of sunlight.”

Jake Paul Vs. Tommy Fury

The New Yorker profile came just after it was announced over the weekend Paul will be fighting boxer Tommy Fury in an 8-round cruiserweight fight on Showtime in December. 

“It’s time to kiss ur last name and ur family’s boxing legacy goodbye,” Paul tweeted. “DEC 18th I’m changing this wankers name to Tommy Fumbles and celebrating with Tom Brady.”

Both Paul and Fury are undefeated, according to ESPN. Like Paul, Fury has found fame outside of the sport. He has become a reality TV star in the U.K. after appearing on the hit show “Love Island.”

See what others are saying: (The New Yorker) (Dexerto) (ESPN)

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Hackers Hit Twitch Again, This Time Replacing Backgrounds With Image of Jeff Bezos

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The hack appears to be a form of trolling, though it’s possible that the infiltrators were able to uncover a security flaw while reviewing Twitch’s newly-leaked source code.


Bezos Prank

Hackers targeted Twitch for a second time this week, but rather than leaking sensitive information, the infiltrators chose to deface the platform on Friday by swapping multiple background images with a photo of former Amazon CEO Jeff Bezos. 

According to those who saw the replaced images firsthand, the hack appears to have mostly — and possibly only — affected game directory headers. Though the incident appears to be nothing more than a surface-level prank, as Amazon owns Twitch, it could potentially signal greater security flaws. 

For example, it’s possible the hackers could have used leaked internal security data from earlier this week to discover a network vulnerability and sneak into the platform. 

The latest jab at the platforms came after Twitch assured its users it has seen “no indication” that their login credentials were stolen during the first hack. Still, concerns have remained regarding the potential for others to now spot cracks in Twitch’s security systems.

It’s also possible the Bezos hack resulted from what’s known as “cache poisoning,” which, in this case, would refer to a more limited form of hacking that allowed the infiltrators to manipulate similar images all at once. If true, the hackers likely would not have been able to access Twitch’s back end. 

The photo changes only lasted several hours before being returned to their previous conditions. 

First Twitch Hack 

Despite suspicions and concerns, it’s unclear whether the Bezos hack is related to the major leak of Twitch’s internal data that was posted to 4chan on Wednesday.

That leak exposed Twitch’s full source code — including its security tools — as well as data on how much Twitch has individually paid every single streamer on the platform since August 2019. 

It also revealed Amazon’s at least partially developed plans for a cloud-based gaming library, codenamed Vapor, which would directly compete with the massively popular library known as Steam.

Even though Twitch has said its login credentials appear to be secure, it announced Thursday that it has reset all stream keys “out of an abundance of caution.” Users are still being urged to change their passwords and update or implement two-factor authentication if they haven’t already. 

See what others are saying: (The Verge) (Forbes) (CNET)

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Twitch Blames Server Configuration Error for Hack, Says There’s No Indication That Login Info Leaked

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The platform also said full credit card numbers were not reaped by hackers, as that data is stored externally. 


Login and Credit Card Info Secure

Twitch released a security update late Wednesday claiming it had seen “no indication” that users’ login credentials were stolen by hackers who leaked the entire platform’s source code earlier in the day.

“Full credit card numbers are not stored by Twitch, so full credit card numbers were not exposed,” the company added in its announcement.

The leaked data, uploaded to 4chan, includes code related to the platform’s security tools, as well as exact totals of how much it has individually paid every single streamer on the platform since August 2019. 

Early Thursday, Twitch also announced that it has now reset all stream keys “out of an abundance of caution.” Streamers looking for their new keys can visit a dashboard set up by the platform, though users may need to manually update their software with the new key before being able to stream again depending on what kind of software they use.

As far as what led to the hackers being able to steal the data, Twitch blamed an error in a “server configuration change that was subsequently accessed by a malicious third party,” confirming that the leak was not the work of a current employee who used internal tools. 

Will Users Go to Other Streaming Platforms?

While no major creators have said they are leaving Twitch for a different streaming platform because of the hack, many small users have either announced their intention to leave Twitch or have said they are considering such a move. 

It’s unclear if the leak, coupled with other ongoing Twitch controversies, will ultimately lead to a significant user exodus, but there’s little doubt that other platforms are ready and willing to leverage this hack in the hopes of attracting new users. 

At least one big-name streamer has already done as much, even if largely only presenting the idea as a playful jab rather than with serious intention. 

“Pretty crazy day today,” YouTube’s Valkyrae said on a stream Wednesday while referencing a tweet she wrote earlier the day.

“YouTube is looking to sign more streamers,” that tweet reads. 

I mean, they are! … No shade to Twitch… Ah! Well…” Valkyrae said on stream before interrupting herself to note that she was not being paid by YouTube to make her comments. 

See what others are saying: (Engadget) (BBC) (Gamerant)

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