- Customers have begun noticing “COVID-19 surcharges” on their bills at some restaurants across the U.S.
- Those outraged by the fees have been calling and harassing restaurants that are adding them, meanwhile, others argue that it’s a small price to pay to help keep these businesses open.
- Business owners have said the temporary fees are adjusted weekly to help cover the increased costs of meat, protective gear, and take-out packaging.
- They have also stressed that they are not trying to “get rich” off these charges but are just trying to take care of their staff and businesses during the pandemic.
Negative Reactions to Surcharges
Several customers across the country have noted a coronavirus “surcharge” attached to the bottom of their restaurant bills, prompting a flood of different reactions online.
A $2.19 charge spotted at a restaurant in Missouri sparked a ton of frustration. “Scuse me … what? A covid surcharge…?” a woman posted on Twitter after she found the viral photo online and shared it.
That was met with loads of comments from users saying they would never pay such a charge, while others called it a small price to pay to help support the business.
If I ever see this in my bill, I’m not paying it. You can take it off or keep the food. Your choice. Worst time ever to tax people who can least afford it even more. We are helping you just by continuing to patronize your business when we are all out of work.— Malik 💫 (@mr_mookie) May 14, 2020
If I ever see this on a bill I wld not pay it. Complete bullshit. I’m tryin to recoup too. Who am I suppose to bill ??? Is this evn legal ?— RC&M’s Mia (@maof4boysplus1) May 11, 2020
I’m sure it was disclosed. It’s a small price to pay to support them and keep them open.— MsWu (@mstinaswu) May 11, 2020
Not a bad idea! How do we expect small business to pay for PPE ????? It’s a small charge. If anyone has a problem with it cook your own dinner!— Colette Dimick (@ColetteDimick) May 14, 2020
Billy Yuzar, the owner and manager of the Japanese steakhouse and sushi lounge, told Fox News that the surcharge was advertised online, as well on the store’s front door and register. He also added that he hadn’t heard any complaints from customers but was bombarded with negative reviews from people who haven’t ever visited his establishment.
The restaurant eventually took to Facebook to defend itself after employees began facing harassment over the photo. “Please understand we are not doing this to take advantage of you guys!” it said.
“We are doing this hoping we can adjust the surcharge weekly rather than just raise all of our prices on our menu due to increase prices from our supplier on meat, poultry, seafood & produce.”
The restaurant also noted that businesses in the community, which use the same suppliers, were also adding similar fees. “So why are we the one that [is] being harassed??!! Stop calling names to my employees!!” the post continued.
In the end, the restaurant apologized, saying it will remove the charge and instead increase prices. It also linked out a CNBC report about changes in the meat supply chain related to the pandemic.
It is true that other restaurants in the area have implemented similar policies. Bootleggers BBQ, another West Plains restaurant, announced it was adding a 5% charge starting on May 8, and customers were initially supportive.
However, the restaurant was later met with several calls and messages accusing it of ripping off customers. “Sadly, these calls were from people out of our area and mostly out of state, not even our customers,” the owner Brian Stacck told NBC’s TODAY.
It too eventually decided to increase prices and remove certain items from its menu in place of the surcharge, promising to print new menus at least once a week to reflect its current limitations and changes.
Staack told TODAY, “I have 26 employees that we have managed to keep at the same hours, or more, throughout this.”
“All I was trying to do was cover our added food cost and keep them working. But people who wouldn’t take the time to listen to me on the phone, or read our explanation on Facebook, would rather make threats.”
Not Just in Missouri, Not Just Restaurant
Though most of the reported outrage seems to be coming from Missouri, there are other businesses across the country that have been implementing the fees and price increased for coronavirus related circumstances.
In San Diego, one Mexican restaurant added a $1 extra charge for carne asada due to meat shortages.
A Texas BBQ joint also noted a price increase for brisket until the “market stabilizes.”
And it doesn’t just end with restaurants. A dentist’s office in Jacksonville Florida reportedly started charging an extra $10 per appointment to cover personal protective equipment. Meanwhile, in Texas, some hair salons have started adding a $3 sanitation charge, according to KTRK-TV Huston.
While many might be upset by these extra charges, they are legal, according to Gregory Frank, a New York City-based attorney.
“Generally, restaurants are allowed to structure their pricing however they like,” Frank told TODAY. “The important question is whether the restaurants are disclosing to consumers what they are paying before they pay it, so they can make their own informed choices.”
It’s also important to note that the cost of adjusting and reprinting menus might not make the most economic sense for every restaurant, especially if it hopes that the increased prices will only be short term.
By adding the added fee to the final sale, Frank says business can also make customers feel more comfortable because they’ll know the temporary charge is related to the current circumstances.
Positive Reactions to Surcharges
Still, not every business has faced as much hate for their surcharges. At Goog’s Pub & Grub in Holland, Michigan, the response to surcharges was much more positive.
The store’s general manager and co-owner Palmer White told The Daily News Thursday that it recently increased prices by $1 per order from 86 cents before. “We’ve received overwhelming support. People have been very understanding,” White said.
Like at other businesses, this change is in response to increase meat prices, but its also aimed at covering the large amount of packaging take out orders require.
“Takeout averages about 82 cents more per meal just to put that meal out cause you’re not just putting it on a plate or tray and washing that again. It’s the silverware, the boxes,” the pub’s other co-owner, Brad White, told Fox 17.
“When this started, we were running about $50 for a case of burgers and then it was up to $55, $62, $66, $72 last week and they just told me next week it’ll probably be up to $88 a case, so almost double what we were paying.”
The pub also noted that it had given its remaining servers raises “so they can maintain a consistent income.”
“They’re still getting tips. Actually, we’ve been blown away by people’s generosity. But tips are based on percentages, and sales just aren’t as high without all the alcohol and desserts,” Palmer added. “We’re trying to make sure they’re being taken care of.”
Both have said they plan to remove the extra charge once the damage from the virus settles.
“We’re not doing this to get rich,” said Palmer. “We just want to see our staff is taken care of, make sure people are fed, make sure our lights are on.“
See what others are saying: (The Daily News) (Fox News) (TODAY)
TikTok Bans Ads for Weight Loss Supplements and Fasting Apps
- TikTok said Wednesday that it will ban advertisements for fasting apps and weight loss supplements. It will also add new restrictions on ads that “promote a harmful and negative body image.”
- Part of its new policies include only allowing viewers ages 18 and up to see ads for “weight management products” and barring ads with irresponsible claims.
- The app is also partnering with the National Eating Disorder Association to connect users with resources directly on the app and will support Weight Stigma Awareness Week (Sept. 28-Oct.2) with information about the topic on its discover page.
- The move comes after months of users noticing increased ads for Intermittent fasting apps and other weight-related products, which many found concerning considering TikTok’s massive young user base.
New Restrictions Announced
TikTok announced some new restrictions for weight loss advertisements on its platform Wednesday in an effort to support body positivity.
“We’re introducing new ad policies that ban ads for fasting apps and weight loss supplements, and increase restrictions on ads that promote a harmful or negative body image,” the company’s Safety Policy Manager, Tara Wadhwa, wrote in a blog post.
“These types of ads do not support the positive, inclusive, and safe experience we strive for on TikTok.”
Wadhwa said the app recognizes the role the internet plays in exacerbating weight stigma and body shaming and wants to do more to make TikTok a safe and comfortable environment for its users.
As far as what those new policies will be, TikTok said:
- Advertisements for weight-management products can now only reach users ages 18 and up.
- Stronger restrictions will be placed on weight loss and implied weight-loss claims.
- Further restrictions will be introduced to limit irresponsible claims made by products that promote weight loss management or control.
- Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food.
Concerns for Young Users
Those are some pretty important changes that address ads that have recently become common on the app. Over the last few months, TikTok users have complained about being served ads for products like intermitted fasting apps. That sparked a ton of concerns, especially since TikTok has such a young user base.
According to internal company documents viewed by The New York Times, in July, TikTok classified more than a third of its 49 million daily users in the United States as being 14 years old or younger.
But that’s not all the app is doing to support inclusion and body positivity.
TikTok has also partnered with the National Eating Disorder Association (NEDA) to connect its users with resources directly on the app.
“We’ll soon begin redirecting searches and hashtags – for terms provided to us by NEDA, or associated with unsafe content we’ve removed from our platform – to the NEDA Helpline, where NEDA can then provide our community with confidential support, tools, and resources,” TikTok explained.
On top of that, the app is also supporting Weight Stigma Awareness Week, which runs from September 28-October 2.
During that time, it will have a dedicated page on it’s discover tab to support NEDA’s #EndWeightHateCampaign in an effort to educate the community about the topic, why it matters, and how users can find support for themselves or others.
In its announcement, TikTok also reminded users that they can always use its existing features to block content, users, and comments that they find disturbing, and report ads that violate its policies.
While some would like to see TikTok do more to combat diet culture on its platform, the move has generally been met with praise, and it puts the app closer in line with policies platforms like Instagram have enacted.
Last year, Instagram started restricting users under the age of 18 from viewing ads promoting weight loss and cosmetic procedures. It also barred posts that make “miraculous” claims about weight loss while also including coupon codes or other commercial elements. Those changes were meant to target products people like the Kardashians and others promoted: flat tummy teas, appetite suppressant lollipops, and other items of that nature.
Ultimately, it seems like TikTok is listening to its users by creating these new policies.
“Though there’s always more work we can do in this critical area, we think these are steps in the right direction,” it said in its blog post. “We continue to look for new ways to support our community and foster a positive environment for everyone on TikTok.”
Charli D’Amelio’s Dunkin’ Partnership Proves Successful
- TikTok’s most-followed creator, Charli D’Amelio, partnered with the coffee chain Dunkin’ to add her go-to order to its menu for a limited time.
- A Dunkin’ official told TMZ that the chain sold hundreds of thousands of her signature drink, “The Charli,” within the first five days of launching. It also set a record for daily users on the Dunkin’ app the first day of the launch after seeing a 57% increase in app downloads.
- Dunkin’ even saw a 20% sales boost for all cold brews that day as well as a 45% surge the following day.
- This collaboration, along with musician Travis Scott’s partnership with McDonald’s, has many interested to see if and how more chains will use big names as marketing tools in the future.
Officials at Dunkin’ have finally given some insight into just how powerful its partnership with 16-year-old Charli D’Amelio has been for the coffee chain.
D’Amelio, of course, is TikTok’s most famous personality, and she recently teamed up with Dunkin’ to get her go-to coffee order on its menu for a limited time. The drink is called “The Charli,” a cold brew with whole milk and three pumps of caramel swirl.
It officially debuted in stores on Sept. 2. As part of the partnership, she also launched a contest with the chain. For that, the company invited her fans to post a picture on Instagram, recreating a memorable moment of Charli and her Dunkin’ drink using the hashtag #CharliXDunkinContest. Then, on Sept. 19, National Dance Day, five lucky winners were selected to join a virtual hang out with Charli.
View this post on Instagram
📣 Calling all Charli D’Amelio x Dunkin’ fans 📣 Want the chance to win a virtual call with the queen of cold brew herself – @charlidamelio? Keep reading… 👀 We’re giving five lucky winners the chance to win a virtual cold brew date with Charli D’Amelio. 🧡 ✨HOW IT WORKS✨ 1️⃣ Post a photo of yourself recreating an iconic Charli x Dunkin’ moment on Instagram 2️⃣ Use hashtag #CharliXDunkinContest and tag us @dunkin . *NO PURCH NEC. Open to 50 US/DC, 13+ (with parental permission if a minor). Ends 9/14/20 Rules: www.DunkinContest.com
It was probably fair to assume that the drink would be a success given Charli’s massive following and influence these days. She’s currently sitting at 88.4 million followers on TikTok alone. and the drink has been spotted all over the app, with fans, friends, and influencers trying it out themselves.
However, Drayton Martin, vice president of brand stewardship at Dunkin’, just confirmed to TMZ that the chain sold hundreds of thousands of the signature drink within the first five days of launch. Dunkin’ also set a record for daily users on its app the day her drink debuted after seeing a 57% increase in app downloads.
Apparently it wasn’t just “The Charli” that saw success. Dunkin’ also saw a 20% sales boost for all cold brews the first day as well as a 45% surge the next day.
Travis Scott’s McDonald’s Deal
These numbers are especially interesting to look at when acknowledging how lucrative Travis Scott’s limited edition collab with McDonald’s has proved to be. His partnership was for a $6 combo that included a Quarter Pounder with bacon and lettuce, fries, BBQ sauce, and a Sprite.
That launched on Sept. 9, and he also sold some exclusive Mcdonald’s themed merch on his website at the time.
Within days of the launch, several McDonald’s locations reported running out of ingredients to make the meals. In a memo sent to employees, McDonald’s said: “We’ve created a program that’s so compelling to our customers that it’s stretching our world-class supply chain; and if demand continues at these levels, more restaurants will break supply.”
Tons of people have been trying to get their hands on this meal. In fact, it even became a trend on TikTok to order it using a range of phrases. According to USA Today, McDonald’s even noted some of the various ways customers have been ordering the meal in their memo to employees. Some were part of marketing and social media materials for it, like the phrase “Say Cactus Jack sent me.”
Other variations include “It’s lit, sick mode,” “The Fornite guy burger,” or “You know why I’m here” which is often followed by customers playing Travis Scott’s “Sicko Mode.”
Eventually, McDonald’s said the promotion will continue through Oct. 4 as scheduled. However, starting Sept. 22, customers who want the meal have to order it through the McDonald’s app. So maybe that will intentionally slow sales, or perhaps downloads for that app soar as it did for Dunkin’ with D’Amelio’s help.
Ultimately, both collaborations have shown just how influential big names can be in the fast food and drink world. It’ll be interesting to see if and how chains will continue to use people with massive followings as advertising tools in the future.
Twitter to Investigate Auto-Crop Algorithm After Accusations of Racial Bias
- Twitter users believe they discovered a racial bias in an algorithm the platform uses to automatically select which part of an image it shows in a photo preview.
- Many argued that the auto-cropping tool showed a white bias after testing the theory with photos of Black and white people, cartoon characters, and even dogs.
- However, others who tested the theory generated results that did not support this idea. Regardless, most users admit that these experiments have their limitations and agree that the current results at least show that this is something worth looking into.
- The company released a statement saying it tested its system for bias in the past but admitted it needs to conduct further analysis of it. Online, Twitter employees seemed to welcome the public discourse and the company promised to share its results as well as further actions it may take.
Potential White Bias
Twitter responded to concerns over its automatic cropping algorithm Sunday after users believed they discovered a racial bias in the tool.
In 2018, Twitter began auto-cropping photos in its timeline previews to prevent them from taking up too much space in the main feed and to allow multiple photos to appear in the same tweet. To do this, the company uses several algorithmic tools that focus on the most important part of the picture, like faces or text.
However, users recently began to spot issues with the algorithm. The first person credited for highlighting a potential problem was PhD student Colin Madland. He made his discovery while highlighting a different racial bias he thinks he found on the video-conference company Zoom.
Madland tweeted that when his Black colleague uses a virtual background on Zoom, his head is erased. When he uploaded examples to show this happening to his Black colleague and not himself, he noticed that Twitter was only showing his own face in its preview.
Soon after, others followed up with more targetted experiments. Cryptographic and infrastructure engineer Tony Arcieri, for example, tweeted out two long images with Senate Majority Leader Mitch McConnel and Former President Barack Obama.
The two photos have the politicians stacked on top of each other in different orders but with white space in between them. The experiment showed that Twitter would focus on McConnell, no matter what order the photos were stacked in.
Another user found that the algorithm even focused on McConnell when two photos of Obama were present in a single stack.
I wonder what happens if we increase the number of Obamas. pic.twitter.com/sjrlxjTDSb— Jack Philipson (@Jack09philj) September 19, 2020
A similar white preference appeared in examples of Black and white men in suits, Simpsons characters Lenny and Carl, and even black and white dogs.
Examples That Don’t Support White Bias Theory
Others looking into this theory of a white bias found results that did not support the idea.
For example, one user found that photos of Obama were cropped for the preview over photos of Donald Trump.
Still, some researching the trends noted that these experiments do have their limitations and are likely influenced by tons of other factors. Some believe the algorithm recognized high profile figures or considers brightness and contrast, among other photo elements.
Twitter’s Chief Design Officer (CDO), Dantley Davis, even suggested that the choice of cropping sometimes takes brightness of the background into consideration.
However, ohers found examples that rejected that idea. Regardless, all these tests did a lot to convince people that there was something worth looking at here, including Davis, who has been experimenting himself.
He’s not alone in his research. In fact, plenty of other Twitter users have been going to great lengths to track their results as they try to study what is going on.
Twitter Promises to Investigate
On Sunday, a Twitter spokesperson eventually released a statement admitting that the company had work to do.
“Our team did test for bias before shipping the model and did not find evidence of racial or gender bias in our testing,” the company explained.
“But it’s clear from these examples that we’ve got more analysis to do. We’ll continue to share what we learn, what actions we take, and will open source our analysis so others can review and replicate.”
Davis also isn’t the only employee that has appeared to welcome all of this public discourse. The company’s Chief Technology Officer, Parag Argawal tweeted, “This is a very important question. To address it, we did analysis on our model when we shipped it, but needs continuous improvement. Love this public, open, and rigorous test — and eager to learn from this.”