Business
Amazon VP Resigns, Calling Out Company Firings and Working Conditions
Published
3 years agoon

- Tim Bray, Vice President and Distinguished Engineer at Amazon Web Services, resigned after the company allegedly fired employees for acting as whistleblowers who had been critical of Amazon.
- He said their firings represent a “vein of toxicity running through the company culture,” and said warehouse employees are treated as “fungible units of pick-and-pack potential.”
- His resignation was met with applause online as Amazon workers have repeatedly launched strikes demanding protective gear, as well as cleaner and safer working conditions during the coronavirus pandemic.
What’s Been Going on at Amazon?
An Amazon Vice President resigned from his position after the company fired whistleblowers who criticized its COVID-19 response efforts, saying the actions represented a “vein of toxicity” in company culture.
Tim Bray, former VP and Distinguished Engineer at Amazon Web Services, announced his resignation in a Monday blog post. For several weeks, Amazon workers have been striking to demand cleaner and safer working conditions. They’ve also bee asking for personal protective equipment and other tools to protect their health, which they feel is in jeopardy while working. Amazon workers were among the many essential employees that led May Day strikes on Friday.
The retail giant has faced criticism for how it has responded to these strikes. In March, they fired Chris Smalls, who led and attended a strike in New York, saying that by doing so he was in violation of a company-imposed quarantine. Leaked memos later showed a potential plan to smear Smalls by making remarks insulting his intelligence. Amazon also fired two tech workers, Maren Costa and Emily Cunningham, who had been critical of the company’s climate policies and had been trying to support warehouse workers amid their complaints.
Bray’s Resignation
While all of this was the tipping point for Bray, his frustrations with Amazon date back further. In his blog post, he said that he was among the many employees who signed a letter by Amazon Employees for Climate Justice demanding that the company pass a climate resolution. When the resolution did not pass, AECJ organized a walkout. But before they could stage it, Amazon announced a climate plan and threatened the leaders of the event with dismissal.
When jobs were not only threatened but also lost as a result of fighting against Amazon’s response to the coronavirus, he could no longer stand idly by.
“It was clear to any reasonable observer that they were turfed for whistleblowing,” Bray wrote, speaking about Costa and Cunningham. The two were also AECJ leaders.
Bray claimed that he made his concerns clear via the appropriate channels at the company, but knew this would not be enough for him.
“That done, remaining an Amazon VP would have meant, in effect, signing off on actions I despised. So I resigned,” he wrote. “The victims weren’t abstract entities but real people.
“I’m sure it’s a coincidence that every one of them is a person of color, a woman, or both. Right?” he continued.
Issues With Company Culture
He later called Amazon’s choice to fire these workers “evidence of a vein of toxicity running through the company culture.”
“I choose neither to serve nor drink that poison,” he added.
Amazon workers are not the only ones concerned about warehouse conditions and company firings. Attorneys-General in several states have lodged complaints of their own. In France, several Amazon warehouses have had to shut down because of the pandemic. Courts have also ruled that the company has to limit its deliveries to essential products only.
Bray thinks that legal action also needs to be taken in the United States to prevent the company from overreaching. He also believes that when you look at the big picture, the issues at Amazon all boil down to power imbalance.
“At the end of the day, the big problem isn’t the specifics of Covid-19 response,” Bray wrote. “It’s that Amazon treats the humans in the warehouses as fungible units of pick-and-pack potential. Only that’s not just Amazon, it’s how 21st-century capitalism is done.”
Responses
His choice to resign from Amazon made waves online. Cunnigham thanked him for taking a stand in a tweet.
Amazon VP, @timbray resigns over #covid firings of me, @marencosta and others.
— Emily Cunningham (@emahlee) May 4, 2020
Says Amazon “firing whistleblowers” is “evidence of a vein of toxicity running through the company culture. I choose neither to serve nor drink that poison.”
Thank you, Tim.https://t.co/oShy4TQisN
Rep. Pramila Jayapal (D-WA) also applauded Bray online.
Extremely notable resignation from Amazon VP @timbray. Grateful for his moral courage in calling out (in his words) "evidence of a vein of toxicity running through the company culture." https://t.co/ZWsLZveiN5
— Rep. Pramila Jayapal (@RepJayapal) May 4, 2020
Author and activist Naomi Klein said this his kind of courage is needed “in every workplace and walk of life.”
This is a really big deal. An @amazon VP has resigned over the firing of whistleblowers and mistreatment of warehouse workers. And he is going public with the whole story. This kind of courage is what we need right now, in every workplace and walk of life. Thank you @timbray https://t.co/4WCbFQwTDN
— Naomi Klein (@NaomiAKlein) May 4, 2020
Amazon has yet to issue a public comment about Bray’s resignation or blog post.
See what others are saying: (The Verge) (Washington Post) (Business Insider)
Business
Adidas Financial Woes Continue, Company on Track for First Annual Loss in Decades
Published
2 weeks agoon
March 8, 2023By
Star Pralle
Adidas has labeled 2023 a “transition year” for the company.
Yeezy Surplus
Adidas’ split with musician Kanye West has left the company with financial problems due to surplus Yeezy products, putting the sportswear giant in the position to potentially suffer its first annual loss in over 30 years.
Adidas dropped West last year after he made a series of antisemitic remarks on social media and other broadcasts. His Yeezy line was a staple for Adidas, and the surplus product is due, in part, to the brand’s own decision to continue production during the split.
According to CEO Bjorn Gulden, Adidas continued production of only the items already in the pipeline to prevent thousands of people from losing their jobs. However, that has led to the unfortunate overabundance of Yeezy sneakers and clothes.
On Wednesday, Gulden said that selling the shoes and donating the proceeds makes more sense than giving them away due to the Yeezy resale market — which has reportedly shot up 30% since October.
“If we sell it, I promise that the people who have been hurt by this will also get something good out of this,” Gulden said in a statement to the press.
However, Gulden also said that West is entitled to a portion of the proceeds of the sale of Yeezys per his royalty agreement.
The Numbers
Adidas announced in February that, following its divergence from West, it is facing potential sales losses totaling around $1.2 billion and profit losses of around $500 million.
If it decides to not sell any more Yeezy products, Adidas is facing a projected annual loss of over $700 million.
Outside of West, Adidas has taken several heavy profit blows recently. Its operating profit reportedly fell by 66% last year, a total of more than $700 million. It also pulled out of Russia after the country’s invasion of Ukraine last year, which cost Adidas nearly $60 million dollars. Additionally, China’s “Zero Covid” lockdowns last year caused in part a 36% drop in revenue for Adidas compared to years prior.
As a step towards a solution, Gulden announced that the company is slashing its dividends from 3.30 euros to 0.70 euro cents per share pending shareholder approval.
Adidas has labeled 2023 a “transition year” for the company.
“Adidas has all the ingredients to be successful. But we need to put our focus back on our core: product, consumers, retail partners, and athletes,” Gulden said. “I am convinced that over time we will make Adidas shine again. But we need some time.”
See what others are saying: (The Washington Post) (The New York Times) (CNN)
Business
Elon Musk Bashes Disabled Ex-Twitter Employee, Gets Blowback
Published
2 weeks agoon
March 7, 2023By
Chris Tolve
After Musk claimed the former employee “did no actual work,” the staffer calmly directed passive-aggressive insults right back at the billionaire.
Excuse Me, Do I Still Work Here?
Elon Musk brawled online with a former Twitter employee who didn’t know whether he was fired Tuesday, accusing the staffer of exploiting his disability.
Haraldur “Halli” Thorleifsson, who has muscular dystrophy, joined Twitter in 2021 after it acquired the creative agency he founded: Ueno.
He said on Twitter that he was unable to confirm whether he was still a Twitter employee nine days after being locked out of his work computer, despite reaching out to the head of HR and Musk himself through email.
Dear @elonmusk 👋
— Halli (@iamharaldur) March 6, 2023
9 days ago the access to my work computer was cut, along with about 200 other Twitter employees.
However your head of HR is not able to confirm if I am an employee or not. You've not answered my emails.
Maybe if enough people retweet you'll answer me here?
At the time, Twitter had laid off at least 200 workers, or some 10% of its remaining workforce.
In search of an answer, Thorleifsson tweeted at Musk, who responded with the question: “What work have you been doing?”
After being given permission by Musk to break confidentiality, Thorleifsson listed several of his accomplishments, including leading “design crits to help level up design across the company.”
Among others:
— Halli (@iamharaldur) March 7, 2023
– led the effort to save about $500k on one SaaS contract. Supported closing down many others
– led prioritization of design projects across the company to make sure we were able to deliver with a small team
– led design crits to help level up design across the company
— Halli (@iamharaldur) March 7, 2023
– was hiring manager for all design roles
– worked on efforts to steer the company away from focusing on power users and on to younger users (because our user base is aging)
“Level up from what design to what? Pics or it didn’t happen,” Musk replied.
“We haven’t hired design roles in 4 months. What changes did you make to help with the youths?”
You locked my computer. I don't have access to any pics or docs. If you want to have it opened I can get you things.
— Halli (@iamharaldur) March 7, 2023
Thorleifsson reminded Musk that he couldn’t access any pictures because he was locked out of his work computer.
– Level up from what design to what? Pics or it didn’t happen.
— Elon Musk (@elonmusk) March 7, 2023
– We haven’t hired design roles in 4 months
– What changes did you make to help with the youths?
Musk stopped replying to the tweets, but hours later he returned to the platform to lob invective at his former employee.
Musk Vs. Halli
“The reality is that this guy (who is independently wealthy) did no actual work, claimed as his excuse that he had a disability that prevented him from typing, yet was simultaneously tweeting up a storm,” Musk tweeted, apparently referring to Thorleifsson. “Can’t say I have a lot of respect for that.”
The reality is that this guy (who is independently wealthy) did no actual work, claimed as his excuse that he had a disability that prevented him from typing, yet was simultaneously tweeting up a storm.
— Elon Musk (@elonmusk) March 7, 2023
Can’t say I have a lot of respect for that.
“But was he fired? No, you can’t be fired if you weren’t working in the first place,” he added.
But was he fired? No, you can’t be fired if you weren’t working in the first place!
— Elon Musk (@elonmusk) March 7, 2023
In a later Twitter thread, Thorleifsson said he could type for one or two hours at a time before his hands cramped, but that in pre-Musk Twitter, that wasn’t a problem because he was a senior director.
I can however write for an hour or two at a time.
— Halli (@iamharaldur) March 7, 2023
This wasn't a problem in Twitter 1.0 since I was a senior director and my job was mostly to help teams move forward, give them strategic and tactical guidance.
He added that despite his crippling disability, he worked hard for years to build Ueno.
“We grew fast and made money,” he said. “I think that’s what you are referring to when you say independently wealthy? That I independently made my money, as opposed to say, inherited an emerald mine.”
We worked for more or less every big tech company.
— Halli (@iamharaldur) March 7, 2023
We grew fast and made money. I think that's what you are referring to when you say independently wealthy?
That I independently made my money, as opposed to say, inherited an emerald mine.
Thorleifsson made several more passive-aggressive jabs at Musk.
“I joined at a time when the company was growing fast,” he wrote. “You kind of did the opposite. The company had a fair amount of issues, but then again, most bigger companies do. Or even small companies, like Twitter today.”
I joined at a time when the company was growing fast. You kind of did the opposite.
— Halli (@iamharaldur) March 7, 2023
There was a lot going on. The company had a fair amount of issues, but then again, most bigger companies do.
Or even small companies, like Twitter today.
Thorleifsson said that immediately following his back-and-forth with Musk, Twitter’s head of HR confirmed that he had indeed been fired from the company.
See what others are saying: (Business Insider) (CNN) (Yahoo)
Business
Twitter Becomes First Major Social Media Platform to Allow Cannabis Ads in U.S.
Published
1 month agoon
February 16, 2023By
Lili Stenn
Industry leaders hope the move will encourage other platforms to change their policies on cannabis advertising.
Twitter Updates Ad Rules
Twitter announced Wednesday that the company is changing its policies to allow cannabis companies to run ads on the platform.
The decision makes Twitter the first social media platform to allow cannabis ads in the U.S., where it is legal in nearly half of all states but not at the federal level. The company, however, did include a number of restrictions under the new policy.
Most significantly, companies are prohibited from running ads that promote the sale of cannabis, with the exception of “ads for topical (non-ingestible) hemp-derived CBD topical products containing equal to or less than the 0.3% THC government-set threshold.”
As far as what advertisers can show, Twitter did not explicitly say, but it has been reported that they will be allowed to promote their brands and provide informational content.
Beyond that, all advertisers “must be licensed by the appropriate authorities,” authorized by Twitter, and they can only advertise in locations where they are licensed.
There are also rules about what these companies can show. For example, they cannot target ads for people under 21 — nor can they show people using cannabis or under the influence. Additionally, there are bans on making claims “of efficacy or health benefits” as well as false or misleading claims.
Twitter made it clear that advertisers are liable for ensuring that they are in compliance “with all applicable laws, rules, regulations, and advertising guidelines.”
A Possible Growing Trend
Twitter’s new move policy has been widely cheered by the industry, and already, companies have begun to take advantage of this new update.
According to Reuters, the medical and recreational cannabis provider Trulieve Cannabis Corp has launched a multistate ad campaign on Twitter. Other companies that make cannabis accessories like PAX — which is an industry leader best known for its vaporizers — have also started advertising their devices, per Marijuana Moment.
“We’re excited to be among the first of Twitter’s cannabis advertising partners and be able to engage customers more directly,” PAX Vice President of Marketing Luke Droulez said in a press release. “After decades of prohibitionist propaganda, there is an opportunity to destigmatize and normalize the plant and its use.”
Twitter’s decision raises questions about whether other social media companies will follow suit. There has been some movement in the space: just last month, Google updated its policies to allow ads for FDA-approved pharmaceuticals containing CBD and “topical, hemp-derived CBD products with THC content of 0.3% or less.”
Those ads, however, are limited to California, Colorado, and Puerto Rico, and some formats are banned, like YouTube Masthead ads.
Some in the industry have speculated that this change is not representative of broader trends, and instead just a decision Twitter made because it is struggling to keep advertisers under Elon Musk’s leadership.
The company has reportedly lost more than half of its top advertisers, and major firms have actively told clients not to buy ads since his takeover. To that point, Twitter is trying exceptionally hard to get cannabis advertisers.
Amy Deneson, the co-founder of the Cannabis Media Council, a trade association focused on cannabis education, told Politico that the platform is not setting any minimum ad buys for cannabis companies, a significant departure from the $5,000 to $10,000 many advertising platforms require.
Beyond that, the company is also offering a one-to-one match for every dollar cannabis advertisers spend on ads until the end of March — so a $50 campaign would actually be a $100 one.
Even if the move is just a bid to attract new advertisers at a time when the company is dealing with financial troubles, if it proves to be successful, it is hard to imagine other platforms would not follow in Twitter’s footsteps.
See what others are saying: (Axios) (Politico) (Reuters)

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