- The National Association of Theater Owners warned that despite authorization for cinemas to reopen in certain states, many will not feasibly be able to. In Georgia, theaters can reopen as early as Monday, but local owners have refused and are simply not prepared to.
- Many theaters still need time to reassess finances, rehire staff, ramp-up cleaning measures, and rethink seating arrangements to maintain social distancing.
- New film releases are also still several weeks away and theaters aren’t likely to release those projects if they can’t fill seats.
- Morning Consult survey found that a third of U.S. adults say they won’t be comfortable going to out of home entertainment for another 3-6 months.
Theater Owners Warn Against Reopening Too Soon
While some states are moving to reopen businesses, The National Association of Theatre Owners warned Wednesday that most cinemas won’t be opening right away, even if they’re legally permitted to do so.
“Until the majority of markets in the U.S. are open, and major markets in particular, new wide release movies are unlikely to be available,” the group said in a statement. “As a result, some theaters in some areas that are authorized to open may be able economically to reopen with repertory product; however, many theaters will not be able to feasibly open.”
The statement from theater owners came in response to news that a handful of Southern states are teaming up to lift some restrictions currently in place amid the coronavirus pandemic. This includes places like Georgia, Mississippi, South Carolina, Alabama, Tennessee, and Florida
Georgia Governor Brian Kemp, who has approved the broadest rollback of orders in a state so far, plans to reopen restaurants and movie theaters as early as Monday. Businesses like gyms, bowling alleys, and hair salons, are permitting to reopen in the state Friday.
Kemp’s decision was met with backlash from local mayors who are urging people to continue to stay home and business owners who have vowed to remain closed. It even faced criticism from celebrities like rapper Cardi B, who urged fans to prioritize “HEALTH OVER CAPITALISM!”
On Tuesday, President Trump also expressed concerns about Kemp’s plans, telling reporters, “I told the governor of Georgia Brian Kemp that I disagree strongly with his decision to open certain facilities which are in violation of the phase one guidelines for the incredible people of Georgia.”
Still, the president said he wants Kemp to “do what he thinks is right” but warned that if he sees “something totally egregious,” he will step in. The President’s remarks came as a surprise to some given the support he’s shown protestors in other states pushing to reopen their local economies.
Why Theaters Cant Reopen Quickly
According to Deadline, big chains like AMC, Regal, and Cinemark, confirmed that they won’t be opening up anytime soon. AMC is reportedly eyeing early June openings, Cinemark is considering early July, and Regal hasn’t officially landed on a date yet.
So then you’re probably wondering: what theaters are reopening in Georgia? Well, it will likely only be drive-ins and independent theater owners who own their own properties. For many exhibitors who have abatements in their rental leases, it’s just not in their best financial interest to reopen if there isn’t a new supply of products from major studios.
And studios won’t want to release their newest projects if they can’t fill seats. As of now, there aren’t any new movie releases slated until mid-June, when films like The King of Staten Island and Fatale are set to drop. Even more people have their eyes on films dropping in July, like Christopher Nolan’s Tenet and Disney’s Mulan.
Some indie studios have already said they won’t allow their films to be exhibited in Georgia theaters that open next week. “We will not be participating in that,” said Tom Quinn, CEO of Neon, the distributor of Oscar-winner “Parasite” and “I, Tonya.”
“I hope people do the sensible thing and self-isolate,” he continued.
Chris Escobar, the owner of the Plaza Theater in Atlanta, told Variety, “You have to have movies to show.”
“Second, you have to have people willing to come in,” he added before stressing that there was no reassurance from public health authorities that it is safe to reopen. “I don’t want to be that movie theater, where the outbreak in Atlanta is all related to the f–king Plaza Theatre,” he said. “I don’t think anybody does.”
Reopening theaters also isn’t something that can just be done quickly since it means theaters will have to reassess their workforce and finances.
“We are not going to open on Monday, and we don’t have any plans as to when we would,” Brandt Gully, the owner of The Springs Cinema & Taphouse near Atlanta said to Variety. “Even if we wanted to, we wouldn’t be ready. It just doesn’t feel socially responsible to me to go out there to try to grab a few bucks.”
Theaters have been closed since about mid-March, so reopening means they’ll need to rehire or find new staff. However, at this time it’s really unclear how many workers are needed and what the demand for movies will be like.
According to a Morning Consult survey, about a third of U.S. adults say they won’t be comfortable going to out of home entertainment for another 3-6 months, and about a quarter say they wouldn’t go for at least another six months.
On top of that, theaters will also have to rethink ticket practices, additional cleaning measures, and seating arrangements to maintain social distancing.
For some theater owners, reopening right now just doesn’t feel like the right move. “No one is demanding this,” Escobar told Variety. “Even the people saying, ‘I need a haircut,’ they’re not saying, ‘I need to go see a movie.’”
Though theaters can reopen in Georgia soon, film productions are still on hold as of now. Marvel movies, show like “The Walking Dead,” and hundreds of other projects are filmed in Georgia thanks to the state’s generous 30% tax credit.
But in a statement provided to Variety, the Georgia Film, Music & Digital Entertainment Office said the state was “cautiously working on plans” for a return to normal operations, which could include a testing system.
“We will continue to work with studios to make decisions based on what is best for public health and the safety of our terrific crews here, not what is happening in other states,” Lee Thomas, the director of the state film office, said.
See what others are saying: (Deadline) (Hollywood Reporter) (Variety)
Quinta Brunson Says This Country is “Not Okay” Following Requests For School Shooting Episode of “Abbott Elementary”
“I don’t want to sound mean, but I want people to understand the flaw in asking for something like this,” the writer and actress tweeted.
Quinta Brunson Calls Out “Wild” Requests
“Abbott Elementary” star and creator Quinta Brunson shut down requests for her to make an episode of the hit comedy series involving a school shooting.
“Wild how many people have asked for a school shooting episode of the show I write,” Brunson tweeted “People are that deeply removed from demanding more from the politicians they’ve elected and are instead demanding ‘entertainment.’ I can’t ask ‘are yall ok’ anymore because the answer is ‘no.’”
Her message came one day after 19 children and two teachers were killed during a school shooting in Uvalde, Texas. It marked the 27th school shooting of 2022, just 22 weeks into the year. The news of the massacre has rocked the nation, dominating the cultural conversation with calls for change.
Brunson believes those calls should fall on the ears of politicians, not television writers.
“Please use that energy to ask your elected official to get on Beto time and nothing less. I’m begging you,” Brunson said to fans, referring to Texas gubernatorial candidate Beto O’Rourke (D), who publicly confronted Gov. Greg Abbott (R ) about gun control legislation during a press conference the same day.
“I don’t want to sound mean, but I want people to understand the flaw in asking for something like this. We’re not okay,” she continued. “This country is rotting our brains. I’m sad about it.”
“Abbott Elementary” is a heartwarming sitcom following teachers at a public Philadelphia elementary school. Brunson plays Janine Teagues, a passionate and optimistic second-grade teacher. Despite a lack of resources and funding, Teagues and the rest of the staff are deeply committed to helping their students learn and succeed.
Brunson Shares Example of Suggestion
Brunson shared an example of “one of many” messages she received suggesting a school shooting episode for “Abbott Elementary.” The anonymous fan said a shooting should happen in the “eventual series finale” to “highlight the numerous ones in this nation.”
“Formulate an angle that would get our government to understand why laws need to pass,” the message continued. “I Think Abbott Elementary can affect change. I love the show.”
In response to Brunson’s thread, many were shocked that viewers would want to watch something so devastating happen on a largely uplifting show. Some followed Brunson in questioning why those fans were not directing their focus on politicians instead. Others were frustrated that these requests were being pointed at a joyful show depicting a predominantly Black school.
“I look to Abbott Elementary for a laugh, not a reminder about how black kids will never be safe,” one person wrote.
Having just finished its first season, “Abbott Elementary” is currently being credited as one of the few series saving the network sitcom. It raked in ABC’s highest ratings for a comedy since the series finale of “Modern Family” in 2020. It also became the first ABC sitcom premiere to quadruple its ratings since its initial airing.
“Abbott Elementary” is highly acclaimed by both critics and viewers and is considered a favorite for Emmy nominations this year. It is expected to return in the fall.
See what others are saying: (People) (The Hollywood Reporter) (The Washington Post)
Ricky Gervais Criticized For Jokes About Trans People in New Netflix Special
The backlash comes less than a year after Dave Chappelle received similar criticism for his most recent stand-up special on Netflix.
Ricky Gervais Aims Jokes at Trans Community
Comedian Ricky Gervais is facing backlash over transphobic remarks he made in his latest Netflix stand-up special “SuperNature.”
Less than five minutes into the program, which was released on Tuesday, Gervais began aiming his jokes specifically at trans women.
“Oh, women. Not all women, I mean the old-fashioned ones,” Gervais said. “The old-fashioned women, the ones with wombs. Those fucking dinosaurs. I love the new women. They’re great, aren’t they? The new ones we’ve been seeing lately. The ones with beards and cocks!”
“They’re as good as gold, I love them,” he continued. “And now the old-fashioned ones say, ‘Oh, they want to use our toilets.’ ‘Why shouldn’t they use your toilets?’ ‘For ladies!’ ‘They are ladies, look at their pronouns. What about this person isn’t a lady?’ ‘Well, his penis.’ ‘Her penis, you fucking bigot!’ ‘What if he rapes me?’ ‘What if she rapes you, you fucking TERF whore?’”
He then bemoaned cancel culture and “woke comedy,” claiming the surest way for someone to get canceled is to tweet that “women don’t have penises.”
Gervais is no stranger to prompting controversy and outrage with his comedy. He likely anticipated that his remarks would cause a stir, especially given that he carved out time in his special to defend his jokes about trans people.
“Trans people just want to be treated equally,” he said. “I agree. That’s why I include them.”
Gervais noted he made jokes about a variety of groups and people, arguing that these remarks are not a window into his soul or beliefs. He said he would “take on any view” to make a joke as funny as possible, even if it does not reflect his own opinions.
“In real life, of course, I support trans rights,” he said. “I support all human rights, and trans rights are human rights. Live your best life. Use your preferred pronouns.”
Moments later, he joked that ladies should still “lose the cock.” The audience erupted in laughter.
Gervais Faces Backlash Online
Gervais was met with swift criticism within hours of “SuperNature” debuting on Netflix. Many said they would cancel their Netflix subscriptions because of the transphobia on the platform.
“Ricky Gervais has a new stand up show out on Netflix today,” one person tweeted. “[Five] minutes in and he’s making jokes about trans women attacking & raping people in public bathrooms. To him we exist only as a punchline, a threat, something less than human.”
“Ricky Gervais is a disgrace, he is going to cause hate crime and ultimately the death of Trans folk,” another person added.
Some further claimed that on top of it being offensive, it is lazy to take shots at marginalized communities in the name of comedy.
“This isn’t comedy. This is making cheap, nasty stereotypes out of a minority group,” one person wrote. “Please, if you’re Transgender or Support Trans lives, don’t watch this.”
Others accused Gervais of riding a wave of transphobia that has recently popped up among major comedians. Last year, Dave Chappelle’s Netflix special “The Closer” sparked a wave of backlash over the comedian’s jokes about trans people. Netflix staffers staged a walkout in protest, demanding that the company do more to help LGBTQ+ creators and stand against anti-trans content.
Terra Feld, a former Netflix employee who helped organize the protests, encouraged subscribers to ditch Netflix over Gervais’ recent remarks.
Halsey Says Her Label Won’t Release Her New Song Unless They Can “Fake” A Viral TikTok Moment. Artists Say This Points to a Larger Issue in the Industry
Artist Sizzy Rocket said that record companies are forcing musicians “to fit into this box of virality” in hopes of landing a quick hit.
Halsey Calls Out Record Label
Over the last several years, TikTok has changed nearly every aspect of the music industry by sending viral songs to the top of the Billboard charts. Even major artists like Halsey say they cannot escape the pressure to go viral, sparking concern over how the app is influencing music.
On Sunday, Halsey, who uses she/they pronouns, posted a TikTok saying they had a new song they were eager to release, but their label said they “can’t release it unless they can fake a viral moment on TikTok.”
“Everything is marketing,” Halsey wrote, adding that this issue is impacting “basically every artist” right now.
Countless songs, including chart-toppers like “Old Town Road” and “drivers license” first soared to success on TikTok. Labels are eager to recreate that path in whatever ways they can.
Halsey’s label, Astralwerks-Capitol, gave a statement to Variety claiming its “belief in Halsey as a singular and important artist is total and unwavering.”
“We can’t wait for the world to hear their brilliant new music,” the statement said.
In response, Halsey noted that Astralwerks was the company that signed her before upstreaming her to Capitol. She said this statement in particular “came from the company who believed in me from the jump” and not the company she is “wrestling with now.”
Artists Speak Out
Nearly eight million views later, Halsey’s TikTok prompted fans and people working in the music industry to criticize the practice of forcing songs to go viral.
“Halsey has sold over 100 million records and she is having to put up with this nonsense?” musician Rebecca Ferguson tweeted. “Artists and creatives should be ‘free.’”
“halsey’s tik tok only scratches the surface of what’s happening in music right now,” singer and songwriter Sizzy Rocket added.
While speaking to Rogue Rocket, Sizzy Rocket said that labels and producers don’t understand that making a song and going viral on TikTok are two different art forms. The pressure of going viral often puts artists in positions where they feel their creative integrity could be compromised.
“Artists like myself and Halsey, who require a little bit more time and space to craft our messages, are sort of being forced to fit into this box of virality and so, it’s a big problem,” Sizzy Rocket said.
“As an artist, I can’t just do something to go viral.”
Sizzy Rocket said that labels have approached her to write songs for their more viral artists, oftentimes offering no pay for the session.
“It’s taken me four albums, I just released my fourth album, and ten years to develop this melodic and lyrical style,” she explained. “You know I have a thing, I have a je ne sais quoi, and so to ask me to just give that to a brand new artist who just went viral overnight is truly offensive.”
Smaller Artists Face Bigger Issues
As Halsey’s call-out TikTok has spread online, the “Closer” singer denied that the video was a promotional stunt of its own, arguing she is “way too established to stir something like this up for no reason or resort to this as a marketing tactic.”
But whether it be intentionally or inadvertently, Halsey has drummed up attention for their new music. Smaller artists don’t have the luxury of being able to instantly reach the masses. Sizzy Rocket said that up and comers like herself have to struggle more to get the spotlight, while mainstream artists have a larger fanbase to fall back on.
“I feel like smaller artists are more affected because we’re getting buried, right?” she said. “There’s so much content, there are so many people trying to go viral.”
“I feel like larger artists, because they have a more established and bigger audience, they sort of have access to that attention already,” Sizzy Rocket continued. “But for smaller artists, we sort of have to like, dig, dig through the pile of everyone else sort of grabbing for that trend.”
While Sizzy Rocket does not consider herself a viral artist, she said she did at one point try to go viral on TikTok. After filming the video, she felt it would be of no benefit.
“I just couldn’t post it because I didn’t understand how that sort of cheap grab for attention would help me deliver the message of my music,” she said.
With that said, Sizzy Rocket said she does not blame any TikTok artists who went viral on their own. Instead, she pointed the finger at labels who are trying to drive inorganic viral success while lacking an understanding of how art and social media interact with one another.
“I don’t want to place any blame on the actual TikTok artists who did go viral. I feel like they deserve to make their art as well,” she said. “It’s more about the label prioritizing the platform over the art itself.”
Other artists like Zara Larsson and Florence Welch have bemoaned the pressures they face from their record companies to be active on TikTok. Many agree that the expectations labels have in this arena are unfair to artists.
“labels all want a dove cameron ‘boyfriend’ moment (which i’d argue was rather organic) but how sustainable is that kind of traction as it’s v fleeting + how can artists even replicate that kind of virality,” culture writer Zoya Raza-Sheikh asked on Twitter.
For Halsey, it remains unclear when their new song will see the light of day. In a tweet, they claimed their label was impressed by their TikTok’s traction, but only said “we’ll see” when asked if the song could be released.