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How a Wave of Negative Reviews Against This Black-Owned Business Actually Backfired

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  • Honey Pot, a black-owned business, was hit with negative reviews after a recently released Target ad featured its founder expressing hopes that her success would pave the way for other black girls
  • Some were offended that Beatrice Dixon only addressed black girls in the ad and even accused the company of being racist.
  • Many expressed their outrage at the negative review-writers and pledged their support to the brand. The ordeal ended up bringing an increase in sales to the company.  
  • Founder Beatrice Dixon said her products are meant for all women but also stood by her support expressed in the ad.

Ad Spurs Negative Reviews

The Honey Pot, a business run by a black woman, faced a slew of negative reviews following a Target commercial featuring its founder, but the verbal attacks actually resulted in increased sales and widespread support of the brand. 

Beatrice Dixon founded Honey Pot, a plant-based feminine care line, after her own personal wellness struggles. In early February, Target released an ad featuring Dixon under the title “Founders We Believe In.” The commercial switches between the Honey Pot owner walking along Target aisles and talking to the camera about the obstacles she faced in starting her company.

“The reason why it’s so important for Honey Pot to do well is so the next black girl that comes up with a great idea — she can have a better opportunity,” Dixon says at the end of the ad. “That means a lot to me.” 

Earlier this week, a surge of negative reviews flooded the Honey Pot’s profile on Trustpilot, a consumer review website. 

“Black girls are empowered using this product… I guess whites girls aren’t. I’ll be letting Target know about this racist company,” one review said. 

“I saw the commercial where the founder of the company stated that it’s to empower black women- not ALL women, only black women… it made me feel that the company is not only racist but small minded and not worth purchasing,” another said. 

Credit: Trustpilot

Dixon addressed the backlash in interviews with several news outlets. She said her products are for all women, as the company markets. In fact, the tagline on the line’s home page is “Made by Humans with Vaginas, for Humans with Vaginas.” 

“That comment wasn’t about us being a Black-owned business and only selling to Black customers. I think we’re human and race shouldn’t even be a conversation, but it is because of the society we live in,” Dixon told ESSENCE. “We understand the responsibility as a Black-owned business that we have to be successful because if we’re not, we’re not doing anything for the culture to move it forward so that [race] isn’t a topic.”

The founder said that while she wasn’t necessarily surprised by the negative backlash, she also didn’t have expectations. She stood by her message in the ad. 

“This was not Honey Pot’s commercial, it was Target’s commercial. It was shot during Black History Month and for Women’s History Month,” Dixon said to the magazine. “They chose that particular clip for a reason. I’m here for that story and that’s why I said it.” 

In a statement, Target said they are proud to work with Dixon and Honey Pot. 

“We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story,” Target said. 

Support Pours in for Honey Pot

As Internet users caught wind of the negative reviews coming in for Honey Pot, many expressed their outrage. 

“Racist White people are literally leaving racist ass reviews under #HoneyPot products on Target’s website because they are mad that it is a company ran by a Black woman,” one Twitter user said. “People are fucking THREATENED by Black women’s success.”

Some called attention to the negative comments on Trustpilot and urged others to leave their own positive reviews for the company. 

Many heeded the call and visited Trustpilot to praise Dixon and her feminine care line. 

“Love her product!” one person wrote. “Also, her message is very empowering to me and other girls. She proves once you have a vision and believe in yourself you can do anything. Ignore the reviews from bitter, evil, white trash below. They don’t speak up when minority women are being abused and trashed but they speak up to bash on minority women when they uplift themselves.”

“This is amazing. So glad to see more options available for all consumers. The haters were just jealous they weren’t invited to be the center of attention for once,” another review said. 

By March 2, Honey Pot’s Trustpilot profile was so flooded with submissions that the website temporarily suspended new reviews from coming in. 

“The Honey Pot’s profile page on Trustpilot has been temporarily suspended while Trustpilot’s Content Integrity team investigates an unusual influx of reviews, some of which violate Trustpilot’s guidelines,” the site wrote. “The page will be reinstated after investigation of the reviews.”

The drama turned out to be a good thing for Dixon and her company. She told Buzzfeed that after the wave of negative comments hit the Trustpilot page earlier in the week, Honey Pot’s sales were up 40% to 50% higher than what they would be on a typical day. 

See what others are saying: (NBC) (ESSENCE) (HuffPost)

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Wisconsin Police Deny Planting Evidence in Viral Video, Release Their Own Body Cam Footage

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The footage police released shows that during a search, officers found a corner tear from a plastic bag inside a backseat passenger’s pocket. An officer then discarded it into the car after determining that it was empty.


Viral Video Appears To Show Officer Planting Evidence

The Caledonia Police Department in Wisconsin has responded to a viral cell phone video that appears to show an officer planting a small plastic baggie inside of a car during a traffic stop.

The now-viral footage was posted to Facebook by a man who goes by GlockBoy Savoo.

The user, who also filmed the clip, wrote in his post’s caption that the officer did this “just to get a reason to search the car” and said the cop didn’t know he was being recorded by the passenger.

Source: Facebook/ GlockBoy Savoo

Police Shut Down Accusations With Their Own Footage

After that video spread across social media, many were outraged, calling the Caledonia police dirty for seemingly planting evidence. All the outrage eventually prompted the department to announce an investigation Saturday.

Within hours, the department provided an update, claiming that officers didn’t actually plant any evidence or do anything illegal.

Police shared a lengthy summary of events, along with two body camera clips from the incident. That statement explained that the driver of the vehicle was pulled over for going 63 in a 45mph zone.

Two passengers in the backseat who were then spotted without seatbelts were asked to identify themselves and step out of the car. During a search of one passenger’s pockets, an officer pulled out “an empty corner tear” from a plastic baggie.

Police claim the corner tear did not contain any illegal substances, though they said this type of packaging is a common method for holding illegal drugs.

In one body cam clip, an officer can be heard briefly questioning the backseat passenger about the baggie. Then, that piece of plastic gets handed off to different officers who also determined it as empty before the officer in the original viral video discarded it into the back of the car.

The officer can also be seen explaining where the plastic came from to the passenger recording him.

“Aye, bro you just threw that in here!” the front seat passenger says, as heard in his version of the events.

“Yeah, cause it was in his pocket and I don’t want to hold onto it. It’s on their body cam that they took it off of him…I’m telling you where it came from, so. It’s an empty baggie at the moment too, so,” the officer replies.

The department went on to explain that while it would discourage officers from discarding items into a citizen’s car, this footage proves that evidence was not planted.

Authorities also noted that no arrests were made in this incident and the driver was the only one issued a citation for speeding. The statement added that since four officers were present at the scene, police have more than six hours of footage to review but they promised to release the footage in full in the near future.

See what others are saying: (Heavy)(CBS 58) (Milwaukee Journal Sentinel)

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Medical Groups, Local Leaders Push for Healthcare Workers and Public Employees To Get Vaccinated

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The move comes as COVID cases have nearly quadrupled in the last month due to the rapid spread of the highly infectious delta variant.


Increased Calls for Mandatory Vaccinations in Certain Sectors

More than 50 of America’s largest medical groups representing millions of healthcare workers issued a statement Monday calling for employers of all health and long-term care providers to require mandatory COVID-19 vaccinations.

The groups, which included the American Medical Association, the American Nurses Association, and 55 others, cited contagious new variants — including delta — and low vaccination rates.

“Vaccination is the primary way to put the pandemic behind us and avoid the return of stringent public health measures,” they wrote.

The call to action comes as new COVID cases have almost quadrupled during the month of July, jumping from just around 13,000 infections a day at the beginning of this month to more than 50,000.

While the vast majority of new infections and hospitalizations are among those who have not received the vaccines, many healthcare workers remain unvaccinated. According to data collected by the Centers for Medicare and Medicaid Services, over 38% of nursing home staff were not fully vaccinated as of July 11. 

An analysis by WebMD and Medscape Medical News found that around 25% of hospital workers who were in contact with patients had not been vaccinated by the end of May when vaccinations became widely available.

In addition to calls for medical professionals to get vaccinated, some local leaders have also begun to impose mandates for public employees as cases continue spiking.

Last month, San Francisco announced that it was requiring all city workers to get vaccinated. Also on Monday, New York City Mayor Bill de Blasio said that all municipal employees — including police officers and teachers — must either get the jab or agree to weekly testing by the time school starts in September.

Dr. Fauci Says U.S. Officials Are Considering Revising Mask Guidance for Vaccinated People

Numerous top U.S. health officials have applauded efforts by local leaders to mitigate further spread of the coronavirus, including the nation’s top infectious disease expert, Dr. Anthony Fauci, who confirmed Sunday that federal officials are actively considering whether to revise federal masking guidelines to recommend that vaccinated Americans wear face coverings in public settings.

In May, the Centers for Disease Control and Prevention said people who are vaccinated do not need to mask in public. Although that was a non-binding recommendation, many states and cities that had not already lifted restrictions on masking began to do so shortly after.

But now, local leaders in areas seeing big spikes have begun reimposing mask mandates — even for those who are vaccinated — including major counties like Los Angeles and St. Louis.

In his remarks Sunday, Fauci also emphasized that, despite claims from many conservatives, those efforts are in line with the federal recommendations, which leave space for local leaders to issue their own rules.

While Fauci and other top U.S. public health officials have encouraged local governments to take action, Republican lawmakers in several states are taking steps to limit the ability of local leaders and public health officials to take certain mitigation measures.

According to the Network for Public Health Law, at least 15 state legislatures have passed or are considering bills to limit the legal authority of public health agencies — and that does not even include unilateral action taken by governors.

Some of the leaders of states suffering the biggest spikes have banned local officials from imposing their own mask mandates, like Arkansas, which has the highest per capita cases in the country right now, as well as Florida, which currently ranks third.

Notably, some of the laws proposed or passed by Republicans could go beyond just preventing local officials from trying to mitigate surges in COVID cases and may have major implications for other public health crises.

For example, according to The Washington Post, a North Dakota law that bans mask mandates applies to other breakouts — even tuberculosis — while a new Montana law also bars the use of quarantine for people who have been exposed to an infectious disease but have not yet tested positive.

See what others are saying: (The Washington Post) (The New York Times) (The Guardian)

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Couple Slammed Over Slavery-Themed Pre-Wedding Photoshoot

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Many have expressed outrage at the duo for trying to romanticize slavery while others were left completely dumbfounded by the entire ordeal.


Photoshoot Goes Viral

A couple has come under fire after sharing images on Instagram from their slavery-themed pre-wedding photoshoot.


The photos show a Black man in shackles looking deeply into his white fiancé’s eyes before she works to releases him.


1842. Days passed and everything changed, our love got stronger and stronger, he was no longer a slave, he was part of the family,” the post’s caption reads.


To indicate his transition from “slave” to family, a fourth image shows him wearing a long coat and top hat with well-shined shoes, as opposed to the white shirt, trousers, and straw hat he wore in the previous images.

Social Media Users React

It’s not immediately clear who these people are since the social media handle is redacted in the images circulating online.

Still, many have expressed outrage at the duo for trying to romanticize slavery while others were left just completely dumbfounded by this entire ordeal. Some also directed criticism at the photographer who agreed to the shoot, along with the hundreds of Instagram users who liked the original posts.

See what others are saying: (The Daily Dot) (Black Enterprise) (BET)

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