- The Michael Bloomberg campaign has partnered with Meme 2020 to promote his presidential campaign on popular meme accounts like fuckjerry and kalesalad.
- While the campaign and some of the accounts involved think this is an effective form of messaging, some have criticized the accounts and Bloomberg for using this strategy. Meme account thefatjewish said he rejected Bloomberg’s offer to post a meme for the campaign.
- While these accounts are being paid to post about Bloomberg, critics have pointed to people like Ethan Klein and Joe Rogan, who have made endorsements based on their own political beliefs.
- Since buying meme posts is something of a new political strategy, it is unclear if this can move the needle the same way a formal endorsement does.
Bloomberg Promotes Campaign Via Meme Accounts
Michael Bloomberg’s campaign is partnering with high-profile meme accounts to promote his campaign for the 2020 Democratic nomination.
According to a New York Times report, Bloomberg is working with Meme 2020, a company that works with over a dozen meme accounts, totaling over 60 million followers. Posts went up on several accounts on Wednesday. The lead strategist of Meme 2020, Mick Purzycki, is the chief executive of Jerry Media, a social media company that has faced controversies for stealing content and promoting the infamous Fyre Festival.
Jerry Media runs a popular Instagram account called fuckjerry, which boasts 14.9 million followers. That account posted a Bloomberg meme structured like a direct message from Bloomberg to fuckjerry.
“Hello Jerry. My granddaughter showed me this account,” the fake message from Bloomberg reads. “Your memes are very humorous. Can you post a meme that lets everyone know I’m the cool candidate.”
“What did you have in mind?” fuckjerry responded.
Bloomberg then sends a picture captioned “when you’re the cool candidate” that shows him wearing an objectively uncool outfit. Fuckjerry agrees to post it for the modest price of one billion dollars, and Bloomberg asks for his Venmo.
Memes have also been posted to other popular accounts, including tank.sinatra, which has 2.3 million followers; grapejuiceboys, which has 2.7 million followers; and kalesalad, which has 3.5 million followers. The memes there also follow the Bloomberg-just-slid-into-my-DMs format. Each post is explicitly captioned to say the post was paid for or sponsored by Bloomberg’s campaign.
All of them contain the same thematic sense of self-awareness and irony: Bloomberg is old, rich, and out of touch and wants to be cool with the kids. In one post, Bloomberg botches the Bernie Sanders “I am Once Again Asking” meme format, but still hopes tank.sinatra can use it to make him look cool. In another, he sends kalesalad a joke about kale salads. The account tells him it’s not very funny but is swayed by Bloomberg’s billion-dollar offer and ultimately agrees to share it.
This is not the first time Bloomberg’s campaign has dabbled in meme or social media culture. In early February, the Team Bloomberg account tweeted a video calling Trump a “liar liar pants on fire” while the gingerbread man from Shrek danced around him.
During a January Democratic debate that Bloomberg did not attend, the account also live-tweeted a series of jokes.
The latest sweep of sponsored meme posts has been met with mixed reactions online. While some comments on the Instagram posts express praise and support, there is also a lot of criticism.
On the fuckjerry post, users have said things like “this sucks” or “unfollow.” Model and actress Emily Ratajkowski commented, “this is not a good look for you.”
Thefatjewish, who has 11 million followers on his meme account, commented on tank.sinatra’s post saying he was also offered an offer to do this but actually turned it down. He said that growing up in New York City himself, he disagreed with Bloomberg’s controversial stop-and-frisk policy and anti-marijuana stance.
“I’d encourage any meme account owner to take schmoney from basically any brand…because brands are trash and deserve to have their money taken,” thefatjewish wrote. “But this dystopian black mirror simulation is too much for me i now need to be shot into the fucking sun k bye.”
Bloomberg’s memes started a large conversation on Twitter, too. Many criticized both Bloomberg for buying space for memes and the meme accounts for taking his money.
Others, however, found it creative and called it a “brilliant instagram ad strategy.”
Support from Accounts and Campaign
According to those involved in this meme campaign, it could be an effective strategy. George Resch, who founded tank.sinatra, told the New York Times that this was a successful ad for him.
“It’s the most successful ad that I’ve ever posted, and I think a lot of it came from people being confused whether or not it was real,” he said.
Sabrina Singh, a spokesperson for Bloomberg explained the campaign’s thinking to the Times.
“While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation,” she said.
President Donald Trump’s boisterous social media presence seems to be a major reason Bloomberg is working the meme angle. An aide for his campaign said they want to change the Democratic Party’s approach to the Internet.
“The way Trump’s campaign is run is extremely social first,” the aide said to the Times. “We’re trying to break the mold in how the Democratic Party works with marketing, communication and advertising, and do it in a way that’s extremely internet and social native.“
The Impact of Endorsements
These sponsored posts have also sparked a larger conversation about social media and political endorsements. As the Times noted, other big Internet names have gotten vocal about the 2020 election. Both YouTuber Ethan Klien and podcaster Joe Rogan endorsed Bernie Sanders, and endorsements from these kinds of individuals can prove to have a large impact.
Vice wrote a piece saying that Rogan’s endorsement is “one of the most influential in America.”
“Rogan’s endorsement matters doesn’t depend on whether Rogan himself is GOOD or BAD, it’s whether his endorsement moves the needle,” the piece reads. “And given how much discussion there is about his endorsement and what we know about Rogan’s overall influence, it almost certainly does.”
There is, however, a key difference between Rogan’s and Klein’s endorsements and paid social media campaigns for Bloomberg. While those two spoke out because they believe in Sanders as a candidate, fuckjerry and others posted on their accounts because they had a financial incentive to do so.
Because meme accounts supporting candidates is somewhat uncharted territory, it is unclear what the impact here could be. What we do know is that when celebrities speak out based on their core beliefs, it actually can make a huge difference.
During the 2018 primaries pop star Taylor Swift endorsed Tennessee Democrats and encouraged her followers to register to vote, leading to a massive spike in voter registration. Vote.org saw 65,000 registrations in a single 24-hour period. For comparison that’s more than the amount of people who registered throughout the whole month of August that year.
Singer Ariana Grande has also been vocal about politics. She has given an endorsement to Bernie Sanders and encouraged her fans to vote. In December, she broke the record for the number of voters registered during a tour.
Conservatives Slam Elmo For Getting Vaccinated Against COVID-19
While critics accused the muppet of promoting propaganda, CDC data shows the shots are safe and effective.
Elmo Gets Vaccinated
Conservative politicians expressed outrage on Twitter after the beloved “Sesame Street” character Elmo revealed he got vaccinated against COVID-19 on Tuesday.
The Centers for Disease Control and Prevention recently cleared the way for children between the ages of six months and five years to get vaccinated against the virus. The famous red muppet is three years old, making him finally eligible for the jab.
In a video shared by “Sesame Street,” Elmo said that he felt “a little pinch, but it was okay.”
Elmo’s father, Louie, then addressed parents who might be apprehensive about vaccinating their own kids.
“I had a lot of questions about Elmo getting the COVID vaccine,” he said to the camera. “Was it safe? Was it the right decision? I talked to our pediatrician so I could make the right choice.”
“I learned that Elmo getting vaccinated is the best way to keep himself, our friends, neighbors, and everyone else healthy and enjoying the things they love,” he continued.
Republicans Criticize “Sesame Street”
While some praised the video for raising awareness and addressing the concerns parents may have, Sen. Ted Cruz (R-Tx) quickly lambasted the effort.
“Thanks, Sesame Street for saying parents are allowed to have questions,” Cruz tweeted. “You then have Elmo aggressively advocate for vaccinating children UNDER 5. But you cite ZERO scientific evidence for this.”
Despite Cruz’s claim, the CDC has provided ample resources with information on vaccines for children.
He was not alone in criticizing the video. Harmeet Dhillon, a committeewoman of the Republican National Committee for California, suggested that Elmo would be taking puberty blockers next.
Other anti-vaxxers claimed Elmo would get myocarditis and accused “Sesame Street” of promoting propaganda.
COVID-19 vaccines have been proven to be both safe and effective against transmission of the virus, but this is not the first time conservatives have turned their anger against a friendly-looking muppet who opted to get the jab. When Big Bird got vaccinated in November, Cruz and other right-wing figures accused the show of brainwashing kids.
Big Bird’s choice to get vaccinated was not a shocker though, clips dating back to 1972 show him getting immunized against the measles.
See what others are saying: (CNN) (The Hill) (Market Watch)
Uvalde Puts Police Chief on Leave, Tries to Kick Him Off City Council
If Pete Arredondo fails to attend two more consecutive city council meetings, then he may be voted out of office.
Police Chief Faces Public Fury
Uvalde School District Police Chief Pete Arredondo was placed on administrative leave Wednesday following revelations that he and his officers did not engage the shooter at Robb Elementary for over an hour despite having adequate weaponry and protection.
Superintendent Hal Harrell, who made the announcement, did not specify whether the leave is paid or unpaid.
Harrell said in a statement that the school district would have waited for an investigation to conclude before making any personnel decisions, but chose to order the administrative leave because it is uncertain how long the investigation will take.
Lieutenant Mike Hernandez, the second in command at the police department, will assume Arredondo’s duties.
In an interview with The Texas Tribune earlier this month, Arredondo said he did not consider himself in charge during the shooting, but law enforcement records reviewed by the outlet indicate that he gave orders at the scene.
Department of Public Safety Director Steve McCraw told state senators on Tuesday that some officers wanted to enter the classrooms harboring the shooter but were stopped by their superiors.
He said officer Ruben Ruiz tried to move forward into the hallway after receiving a call from his wife Eva Mireles, a teacher inside one of the classrooms, telling him she had been shot and was bleeding to death.
Ruiz was detained, had his gun taken away, and was escorted off the scene, according to McCraw. Mireles later died of her wounds.
Calls for Arredondo to resign or be fired have persisted.
Emotions Erupt at City Council
Wednesday’s announcement came one day after the Uvalde City Council held a special meeting in which community members and relatives of victims voiced their anger and demanded accountability.
“Who are you protecting?” Asked Jasmine Cazares, sister of Jackie Cazares, a nine-year-old student who was shot. “Not my sister. The parents? No. You’re too busy putting them in handcuffs.”
Much of the anger was directed toward Arredondo, who was not present at the meeting but was elected to the city council on May 7, just over two weeks before the massacre.
“We are having to beg ya’ll to do something to get this man out of our faces,” said the grandmother of Amerie Jo Garza, a 10-year-old victim. “We can’t see that gunman. That gunman got off easy. We can’t take our frustrations out on that gunman. He’s dead. He’s gone. … Ya’ll need to put yourselves in our shoes, and don’t say that none of ya’ll have, because I guarantee you if any of ya’ll were in our shoes, ya’ll would have been pulling every string that ya’ll have to get this man off the council.”
One woman demanded the council refuse to grant Arredondo the leave of absence he had requested, pointing out that if he fails to attend three consecutive meetings the council can vote him out for abandoning his office.
“What you can do right now is not give him, if he requests it, a leave of absence,” she said. “Don’t give him an out. We don’t want him. We want him out.”
After hearing from the residents, the council voted unanimously not to approve the leave of absence.
On Tuesday, Uvalde’s mayor announced that Robb Elementary is set to be demolished, saying no students or teachers should have to return to it after what happened.
We make it a point to not include the names and pictures of those who may have been seeking attention or infamy and will not link out to websites that might contain such information.
Texas Public Safety Director Says Police Response to Uvalde Shooting Was An “Abject Failure”
New footage shows officers prepared to engage the shooter one hour before they entered the classroom.
Seventy-Seven Deadly Minutes
Nearly a month after the mass shooting in Uvalde, Texas that killed 19 children and two teachers, evidence has emerged indicating that police were prepared to engage the shooter within minutes of arriving, but chose to wait over an hour.
The shooting at Robb Elementary began at 11:33 a.m., and within three minutes 11 officers are believed to have entered the school, according to surveillance and body camera footage obtained by KVUE and the Austin American Statesman.
District Police Chief Pete Arredondo reportedly called a landline at the police department at 11:40 a.m. for help.
“It’s an emergency right now,” he said. “We have him in the room. He’s got an AR-15. He’s shot a lot… They need to be outside the building prepared because we don’t have firepower right now. It’s all pistols.”
At 11:52 a.m., however, the footage shows multiple officers inside the school armed with at least two rifles and one ballistic shield.
Law enforcement did not enter the adjoined classrooms to engage the shooter until almost an hour later, at 12:50 p.m. During that time, one officer’s daughter was inside the classrooms and another’s wife, a teacher, reportedly called him to say she was bleeding to death.
Thirty minutes before law enforcement entered the classrooms, the footage shows officers had four ballistic shields in the hallway.
Frustrated Cops Want to Go Inside
Some of the officers felt agitated because they were not allowed to enter the classrooms.
One special agent at the Texas Department of Public Safety arrived about 20 minutes after the shooting started, then immediately asked, “Are there still kids in the classrooms?”
“It is unknown at this time,” another officer replied.
“Ya’ll don’t know if there’s kids in there?” The agent shot back. “If there’s kids in there we need to go in there.”
“Whoever is in charge will determine that,” the other officer responded.
According to an earlier account by Arredondo, he and the other officers tried to open the doors to the classrooms, but found them both locked and waited for a master key to arrive. But surveillance footage suggests that they never tried to open the doors, which a top Texas official has confirmed were never actually locked.
One officer has told reporters that within minutes of the police response, there was a Halligan bar, which firefighters use to break down locked doors, on-site, but it was never used.
At a special State Senate committee hearing Monday, Texas Department of Public Safety Director Steve McCraw called the police response an “abject failure” and “antithetical to everything we’ve learned over the last two decades since the Columbine massacre.”
“The only thing stopping a hallway of dedicated officers from (entering rooms) 111 and 112 was the on-scene commander who decided to place the lives of officers before the lives of children,” he said. “The officers have weapons, the children had none.”