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Mike Bloomberg Pays Meme Accounts for Campaign Promotions

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  • The Michael Bloomberg campaign has partnered with Meme 2020 to promote his presidential campaign on popular meme accounts like fuckjerry and kalesalad.
  • While the campaign and some of the accounts involved think this is an effective form of messaging, some have criticized the accounts and Bloomberg for using this strategy. Meme account thefatjewish said he rejected Bloomberg’s offer to post a meme for the campaign.
  • While these accounts are being paid to post about Bloomberg, critics have pointed to people like Ethan Klein and Joe Rogan, who have made endorsements based on their own political beliefs.
  • Since buying meme posts is something of a new political strategy, it is unclear if this can move the needle the same way a formal endorsement does. 

Bloomberg Promotes Campaign Via Meme Accounts

Michael Bloomberg’s campaign is partnering with high-profile meme accounts to promote his campaign for the 2020 Democratic nomination.

According to a New York Times report, Bloomberg is working with Meme 2020, a company that works with over a dozen meme accounts, totaling over 60 million followers. Posts went up on several accounts on Wednesday. The lead strategist of Meme 2020, Mick Purzycki, is the chief executive of Jerry Media, a social media company that has faced controversies for stealing content and promoting the infamous Fyre Festival.

Jerry Media runs a popular Instagram account called fuckjerry, which boasts 14.9 million followers. That account posted a Bloomberg meme structured like a direct message from Bloomberg to fuckjerry.

“Hello Jerry. My granddaughter showed me this account,” the fake message from Bloomberg reads. “Your memes are very humorous. Can you post a meme that lets everyone know I’m the cool candidate.”

“What did you have in mind?” fuckjerry responded. 

Bloomberg then sends a picture captioned “when you’re the cool candidate” that shows him wearing an objectively uncool outfit. Fuckjerry agrees to post it for the modest price of one billion dollars, and Bloomberg asks for his Venmo. 

Memes have also been posted to other popular accounts, including tank.sinatra, which has 2.3 million followers; grapejuiceboys, which has 2.7 million followers; and kalesalad, which has 3.5 million followers. The memes there also follow the Bloomberg-just-slid-into-my-DMs format. Each post is explicitly captioned to say the post was paid for or sponsored by Bloomberg’s campaign. 

All of them contain the same thematic sense of self-awareness and irony: Bloomberg is old, rich, and out of touch and wants to be cool with the kids. In one post, Bloomberg botches the Bernie Sanders “I am Once Again Asking” meme format, but still hopes tank.sinatra can use it to make him look cool. In another, he sends kalesalad a joke about kale salads. The account tells him it’s not very funny but is swayed by Bloomberg’s billion-dollar offer and ultimately agrees to share it.

This is not the first time Bloomberg’s campaign has dabbled in meme or social media culture. In early February, the Team Bloomberg account tweeted a video calling Trump a “liar liar pants on fire” while the gingerbread man from Shrek danced around him.

During a January Democratic debate that Bloomberg did not attend, the account also live-tweeted a series of jokes. 

Reports also say that Bloomberg has spent big dollars on Facebook ads, and has also offered influencers money for sponsored posts

Online Responses

The latest sweep of sponsored meme posts has been met with mixed reactions online. While some comments on the Instagram posts express praise and support, there is also a lot of criticism. 

On the fuckjerry post, users have said things like “this sucks” or “unfollow.” Model and actress Emily Ratajkowski commented, “this is not a good look for you.”

Thefatjewish, who has 11 million followers on his meme account, commented on tank.sinatra’s post saying he was also offered an offer to do this but actually turned it down. He said that growing up in New York City himself, he disagreed with Bloomberg’s controversial stop-and-frisk policy and anti-marijuana stance. 

“I’d encourage any meme account owner to take schmoney from basically any brand…because brands are trash and deserve to have their money taken,” thefatjewish wrote. “But this dystopian black mirror simulation is too much for me i now need to be shot into the fucking sun k bye.”

Bloomberg’s memes started a large conversation on Twitter, too. Many criticized both Bloomberg for buying space for memes and the meme accounts for taking his money. 

Others, however, found it creative and called it a “brilliant instagram ad strategy.”

Support from Accounts and Campaign

According to those involved in this meme campaign, it could be an effective strategy. George Resch, who founded tank.sinatra, told the New York Times that this was a successful ad for him. 

“It’s the most successful ad that I’ve ever posted, and I think a lot of it came from people being confused whether or not it was real,” he said.

Sabrina Singh, a spokesperson for Bloomberg explained the campaign’s thinking to the Times.

“While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation,” she said. 

President Donald Trump’s boisterous social media presence seems to be a major reason Bloomberg is working the meme angle. An aide for his campaign said they want to change the Democratic Party’s approach to the Internet. 

“The way Trump’s campaign is run is extremely social first,” the aide said to the Times. “We’re trying to break the mold in how the Democratic Party works with marketing, communication and advertising, and do it in a way that’s extremely internet and social native.

The Impact of Endorsements

These sponsored posts have also sparked a larger conversation about social media and political endorsements. As the Times noted, other big Internet names have gotten vocal about the 2020 election. Both YouTuber Ethan Klien and podcaster Joe Rogan endorsed Bernie Sanders, and endorsements from these kinds of individuals can prove to have a large impact. 

Vice wrote a piece saying that Rogan’s endorsement is “one of the most influential in America.”  

“Rogan’s endorsement matters doesn’t depend on whether Rogan himself is GOOD or BAD, it’s whether his endorsement moves the needle,” the piece reads. “And given how much discussion there is about his endorsement and what we know about Rogan’s overall influence, it almost certainly does.”

There is, however, a key difference between Rogan’s and Klein’s endorsements and paid social media campaigns for Bloomberg. While those two spoke out because they believe in Sanders as a candidate, fuckjerry and others posted on their accounts because they had a financial incentive to do so. 

Because meme accounts supporting candidates is somewhat uncharted territory, it is unclear what the impact here could be. What we do know is that when celebrities speak out based on their core beliefs, it actually can make a huge difference. 

During the 2018 primaries pop star Taylor Swift endorsed Tennessee Democrats and encouraged her followers to register to vote, leading to a massive spike in voter registration. Vote.org saw 65,000 registrations in a single 24-hour period. For comparison that’s more than the amount of people who registered throughout the whole month of August that year. 

Singer Ariana Grande has also been vocal about politics. She has given an endorsement to Bernie Sanders and encouraged her fans to vote. In December, she broke the record for the number of voters registered during a tour. 

See what others are saying: (Axios) (Forbes) (The Hill)

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As Unemployment Claims Rise, CA Officials Report Inmates Collected Millions in Benefits

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  • Unemployment numbers spiked for the second week in a row, marking the highest amount of new claims made since early October with 778,000 people filing. Over 20 million Americans are still collecting some kind of joblessness aid.
  • Experts say this will only get worse as COVID cases continue to rise and states impose more restrictions. However, unlike during the spring shutdowns, struggling Americans and small businesses will likely not have any help from the federal government.
  • Meanwhile, law enforcement officials in California reported that tens of thousands of inmates received upwards of $1 billion in unemployment benefits as part of a scam that officials described as “the most significant fraud on taxpayer funds in California history.”

Unemployment Numbers Spike

Another 778,000 Americans filed for unemployment this week, the Department of Labor reported Wednesday, marking the highest spike since early October and the second week in a row that new claims have risen.

According to experts, this data signals that the massive coronavirus spikes the U.S. has seen in recent weeks are slowing the economy once again. On Wednesday, the country reported a record 2 million new cases in the same two weeks that joblessness claims also went up, bringing the official case count to more than 12.6 million Americans infected and over 260,000 dead.

As the COVID-19 spikes continue, and with more state and local governments imposing new restrictions on public gatherings, limiting hours and operations for restaurants and bars, and temporarily closing down some businesses entirely, economists say this situation will get worse before it gets better.

Unlike the first wave of shutdowns this past spring, it seems almost certain that struggling Americans will have to weather these latest closures without any help from the government.

Already, many of the programs that gave trillions of dollars to unemployed Americans and small businesses under the CARES Act have expired, and most of the few remaining programs will run out soon.

That is especially concerning when it comes to unemployment benefits. According to a recent report from the progressive think tank The Century Foundation, unless Congress and the White House sign off on a deal to extend key programs, roughly 12 million Americans will lose these benefits entirely the day after Christmas.

But after months of deadlock, any hopes for a new stimulus package petered out when the election came around. Democratic leadership is reportedly attempting to restart those talks, and Senate Majority Leader Mitch McConnell (R-Ky.) has said he wants to approve some kind of bill before the end of the year. 

However, it remains unclear how all the problems that had deadlocked the lawmakers for months during the earlier negotiations will be resolved in time.

Inmate Unemployment Fraud

Meanwhile, states are still continuing to struggle with distributing unemployment benefits to jobless Americans.

On Tuesday, a task force lead by nine district attorneys across the state of California reported in a letter to Gov. Gavin Newsom (D) that tens of thousands of prison and jail inmates — including more than 100 people on death row — have collected hundreds of millions of dollars in unemployment benefits as part of a scam that the officials say “appears to be the most significant fraud on taxpayer funds in California history,”

According to the task force, between March and August, inmates housed in every single California prison and in jails throughout the state filed 35,000 claims totaling at least $140 million in benefits, though the alleged crimes could total as much as $1 billion.

In most cases, officials said that the payments were given out in the form of prepaid debit cards sent to friends or family on the outside who would then later deposit the proceeds to inmate accounts.

In some cases, the joblessness benefits were sent directly to the jails and prisons. Sometimes the inmates used their real names, but other times, they used fake names and fake Social Security numbers.

In fact, prosecutors were tipped off to some of the cases by listening to inmates recorded phone calls, where they bragged about how easy it was the game the system.

As far as how such widespread fraud could happen, law enforcement officials blamed California’s Employment Development Department, which has been swamped with processing more than 16.4 million unemployment claims since March, resulting in a massive backlog of unfilled claims that, according to reports, has totaled upwards of more than 1.6 million people at times.

However, the task force also said that part of the problem was due to the fact that unlike at least 35 other states, California does not have the technology to crosscheck inmate rosters against unemployment claims.

Looking Forward

In their letter, the officials called on Newsom to crack down on the rampant fraud and provide “significant resources” to do so. 

Newsom, for his part, responded in a statement by calling the fraud “absolutely unacceptable,” and ordering the Office of Emergency Services to create a task force to help the prosecutors with their investigation.

However, as The New York Times pointed out, Newsom had already formed a “strike team” a few months ago to help the state’s employment department speed up claims and address other issues, including fraud at correctional facilities.

The district attorneys were still forced to form their own task force with the California Department of Corrections and Rehabilitation after the reports of fraud in the employment department continued and the “strike team” failed to uncover the large amounts of fraud the other groups had seen.

Currently, it is unclear how Newsom’s new task force is different from the largely unsuccessful “strike team.” 

California, of course, is not the only state having these issues with unemployment insurance fraud. There have also been similar reports of fraud in Massachusetts, Illinois, Kansas, and other states.

These problems also go beyond unemployment. There have been frequent reports of CARES Act funding being misused, including by people using small business loans to buy luxury cars, as well as large companies or businesses connected to President Donald Trump Trump and members of Congress improperly receiving funding.

As Congress considers another much-needed stimulus package, these issues of transparency and accountability have now become paramount. 

See what others are saying: (The New York Times) (NBC News) (USA Today

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COVID-19 Cases Expected To Surge After Thanksgiving

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  • With coronavirus cases already on a steep rise in the U.S, experts are warning that Thanksgiving travel and gatherings will likely make things worse. Canada, for example, saw a jump in cases after its citizens celebrated the holiday last month.
  • Surgeon General Jerome Adams said that Americans should hold out for a vaccine, which is on the horizon, and be safe this Thanksgiving.
  • A family in Texas is also waring against gathering, saying they learned how dangerous it is the hard way. After celebrating a birthday together, all 15 people who attended the party tested positive for the virus.
  • On top of this experts are also warning against thinking a negative test clears you for socialization. In reality, you can test negative for the virus and still have and transmit it.

Warning From Surgeon General 

As Thanksgiving looms closer, warnings against family gatherings are being echoed by experts and everyday people alike. 

Health officials have been vocal about the threat the Thanksgiving holiday poses when it comes to the coronavirus. The U.S. has seen 12.4 million cases and lost 257,000 lives to the virus, and cases have been on a steep increase this month. The CDC has already warned against travel and experts have said that based on the spike Canada saw after its October Thanksgiving, America is set to go down a similar, or even worse path. 

“I want the American people to know that we are at a dire point in our fight with this virus by any measure,”  U.S. Surgeon General Jerome Adams said Monday on Good Morning America.Cases, positivity, hospitalizations, deaths. We’re seeing more Americans negatively impacted than ever before.” 

Adams said that with a vaccine on the horizon, Americans should just wait out this homestretch and stay put for the holiday.

“I’m asking Americans, begging you, hold on just a little bit longer,” he said. “Keep Thanksgiving and the celebration small and smart this year.” 

Family in Texas Urges Caution

Health officials are not the only ones preaching this advice. In Arlington, Texas, a family that has lived the consequences of gathering without regard for public health is urging people to not make the same mistake as them. The Aragonez family celebrated a birthday earlier this month indoors without masks or distancing. Now, all 15 people who attended tested positive for the virus. 

“We feel guilty for gathering,” members of the family said in a video encouraging caution. “All this pain that my family is feeling, this loneliness, this sickness, this longing to be healthy could have been prevented.” 

“Please don’t be like my family and ignore the CDC guidelines,” one person said. “By staying apart we can fight this virus together.” 

While most cases in the family were mild, one person was hospitalized for over a week.

“One moment of carelessness has cost us a month of peace, has cost us sleep, has cost us laughs, has cost us a lot of money,” one family member told the Washington Post. 

Testing Negative is Not Enough

Many have still forged on with their gathering plans under the false idea that if everyone tests negative before attending, they are in the clear to socialize. However, experts warn this is far from the case.

Just because a person tests negative does not necessarily mean they do not have the virus. Tests are not 100% accurate and it can take days or even a week to test positive for the virus after exposure. Not to mention, people could come into contract with the virus between their test and the family event. 

“A negative result is a snapshot in time,”  Dr. Paige Larkin, a clinical microbiologist at NorthShore University HealthSystem in Chicago explaining to the New York Times. “It’s telling you that, at that exact second you are tested, the virus was not detected. It does not mean you’re not infected.”

While it might slightly minimize the risk of spread, it certainly does not eliminate it. More than anything, it gives people a false sense of security that they have a free pass to go wherever and see whoever they want, despite the fact that it still poses a large health threat.

See what others are saying: (New York Times) (Washington Post) (Associated Press)

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Over 1 Million People Traveled Through U.S. Airports Friday, Despite COVID-19 Warnings

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  • Over 1 million people traveled through U.S. airports on Friday, marking the second-highest single day of airport traffic since the coronavirus pandemic began.
  • The new record comes despite the fact that the CDC has issued a warning against travel for Thanksgiving, encouraging people to stay home instead because COVID-19 cases are already on a steep rise.
  • In Canada, cases spiked after the country celebrated their Thanksgiving holiday in October.
  • While cases were already increasing in the country, contact tracing has linked outbreaks to holiday gatherings, which likely accelerated the speed of spread.

Cases and Travel Both Increase

The upcoming Thanksgiving holiday is expected to worsen the already increasing coronavirus outbreak in the United States. 

Currently, the country has seen over 12.3 million cases and lost more than 256,000 lives to this virus. On Friday, the U.S. broke its record for new cases in a single day, reporting 198,500 cases. The daily average has reached 171,462 cases a day and roughly one-quarter of all cases in the U.S. have come from just the month of November. 

These circumstances paint a grim picture of what could come after all of the traveling and large gatherings that are expected to happen over the holiday, even after repeated warning against doing so.

In fact, the Centers for Disease Control and Prevention has warned against traveling and advised that “postponing travel and staying home is the best way to protect yourself and others this year.”

The CDC told travelers to ask themselves questions, like if cases are high in their home or destination, if their method of travel makes social distancing difficult, and if there are travel restrictions in their area. If the answers to any of those questions are yes, people should “consider making other plans, such as hosting a virtual gathering or delaying your travel.”

Despite these warnings, air travel is on the rise in the country. On Friday, more than 1 million people passed through airports, marking the second-busiest day of air travel since the pandemic began. While this is 1.5 million people less than the same day last year, the travel surge troubles health officials who fear the virus could spread as people gather with their families. 

Case Spike After Canada’s Thanksgiving

All the U.S. has to do is look to its neighbor to the North in order to find out just what kind of impact Thanksgiving can have on coronavirus cases. Two weeks after Canada’s Thanksgiving in October, the country saw a spike in cases. While cases were already on the rise at the time, experts believe that holiday gatherings contributed to and accelerated the spread.

“Cases were indeed increasing already, but we definitely saw an increase in the rate of transmission after Thanksgiving. And we know that Thanksgiving is important for a couple of reasons. One is through contact tracing data,” Dr. Laura Rosella, an associate professor and epidemiologist at the University of Toronto told CBS News.

Contact tracing in the country showed a significant transmission from household gatherings stemming from Thanksgiving. 

“One local health unit that reported about 12 people being infected because of a Thanksgiving gathering,” Rosella explained. 

It’s not the only reason the cases are increasing, it’s not the only setting in which transmission is occurring, but definitely when people gathered indoors it did transmit COVID.”

Superspreading Events

Still, people are more likely to feel safe with their family, no matter how high the COVID-19 risk actually is. Superspreading weddings are among the strongest examples of this, as numerous have led to significant outbreaks because couples thought it was safe to gather with friends, family, and other people they trust.

“Many people don’t believe that you can actually catch it from your family and friends. They feel safe when they are around people that they know,” Karen Potts, the director of the Adams County Health Department in eastern Washington explained to NBC News. “And I think that’s why this sort of event happens. People just feel safe, and they go to the event, and it just spreads so rapidly.”

One August wedding in Maine, for instance, was liked to 177 coronavirus cases and 7 deaths. Many of those cases include people who did not attend the wedding. In fact, none of the deaths traced back to the wedding were attendees. 

An October wedding in Cincinnati led to 32 of the 83 guests getting COVID-19, including grandparents of the bride and groom. In Washington, a 300 person wedding earlier this month has led to 17 people getting the virus so far. 

See what others are saying: (CBS News) (NBC News) (Washington Post)

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