Mike Bloomberg Pays Meme Accounts for Campaign Promotions
- The Michael Bloomberg campaign has partnered with Meme 2020 to promote his presidential campaign on popular meme accounts like fuckjerry and kalesalad.
- While the campaign and some of the accounts involved think this is an effective form of messaging, some have criticized the accounts and Bloomberg for using this strategy. Meme account thefatjewish said he rejected Bloomberg’s offer to post a meme for the campaign.
- While these accounts are being paid to post about Bloomberg, critics have pointed to people like Ethan Klein and Joe Rogan, who have made endorsements based on their own political beliefs.
- Since buying meme posts is something of a new political strategy, it is unclear if this can move the needle the same way a formal endorsement does.
Bloomberg Promotes Campaign Via Meme Accounts
Michael Bloomberg’s campaign is partnering with high-profile meme accounts to promote his campaign for the 2020 Democratic nomination.
According to a New York Times report, Bloomberg is working with Meme 2020, a company that works with over a dozen meme accounts, totaling over 60 million followers. Posts went up on several accounts on Wednesday. The lead strategist of Meme 2020, Mick Purzycki, is the chief executive of Jerry Media, a social media company that has faced controversies for stealing content and promoting the infamous Fyre Festival.
Jerry Media runs a popular Instagram account called fuckjerry, which boasts 14.9 million followers. That account posted a Bloomberg meme structured like a direct message from Bloomberg to fuckjerry.
“Hello Jerry. My granddaughter showed me this account,” the fake message from Bloomberg reads. “Your memes are very humorous. Can you post a meme that lets everyone know I’m the cool candidate.”
“What did you have in mind?” fuckjerry responded.
Bloomberg then sends a picture captioned “when you’re the cool candidate” that shows him wearing an objectively uncool outfit. Fuckjerry agrees to post it for the modest price of one billion dollars, and Bloomberg asks for his Venmo.
Memes have also been posted to other popular accounts, including tank.sinatra, which has 2.3 million followers; grapejuiceboys, which has 2.7 million followers; and kalesalad, which has 3.5 million followers. The memes there also follow the Bloomberg-just-slid-into-my-DMs format. Each post is explicitly captioned to say the post was paid for or sponsored by Bloomberg’s campaign.
All of them contain the same thematic sense of self-awareness and irony: Bloomberg is old, rich, and out of touch and wants to be cool with the kids. In one post, Bloomberg botches the Bernie Sanders “I am Once Again Asking” meme format, but still hopes tank.sinatra can use it to make him look cool. In another, he sends kalesalad a joke about kale salads. The account tells him it’s not very funny but is swayed by Bloomberg’s billion-dollar offer and ultimately agrees to share it.
This is not the first time Bloomberg’s campaign has dabbled in meme or social media culture. In early February, the Team Bloomberg account tweeted a video calling Trump a “liar liar pants on fire” while the gingerbread man from Shrek danced around him.
During a January Democratic debate that Bloomberg did not attend, the account also live-tweeted a series of jokes.
Reports also say that Bloomberg has spent big dollars on Facebook ads, and has also offered influencers money for sponsored posts.
The latest sweep of sponsored meme posts has been met with mixed reactions online. While some comments on the Instagram posts express praise and support, there is also a lot of criticism.
On the fuckjerry post, users have said things like “this sucks” or “unfollow.” Model and actress Emily Ratajkowski commented, “this is not a good look for you.”
Thefatjewish, who has 11 million followers on his meme account, commented on tank.sinatra’s post saying he was also offered an offer to do this but actually turned it down. He said that growing up in New York City himself, he disagreed with Bloomberg’s controversial stop-and-frisk policy and anti-marijuana stance.
“I’d encourage any meme account owner to take schmoney from basically any brand…because brands are trash and deserve to have their money taken,” thefatjewish wrote. “But this dystopian black mirror simulation is too much for me i now need to be shot into the fucking sun k bye.”
Bloomberg’s memes started a large conversation on Twitter, too. Many criticized both Bloomberg for buying space for memes and the meme accounts for taking his money.
Others, however, found it creative and called it a “brilliant instagram ad strategy.”
Support from Accounts and Campaign
According to those involved in this meme campaign, it could be an effective strategy. George Resch, who founded tank.sinatra, told the New York Times that this was a successful ad for him.
“It’s the most successful ad that I’ve ever posted, and I think a lot of it came from people being confused whether or not it was real,” he said.
Sabrina Singh, a spokesperson for Bloomberg explained the campaign’s thinking to the Times.
“While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation,” she said.
President Donald Trump’s boisterous social media presence seems to be a major reason Bloomberg is working the meme angle. An aide for his campaign said they want to change the Democratic Party’s approach to the Internet.
“The way Trump’s campaign is run is extremely social first,” the aide said to the Times. “We’re trying to break the mold in how the Democratic Party works with marketing, communication and advertising, and do it in a way that’s extremely internet and social native.“
The Impact of Endorsements
These sponsored posts have also sparked a larger conversation about social media and political endorsements. As the Times noted, other big Internet names have gotten vocal about the 2020 election. Both YouTuber Ethan Klien and podcaster Joe Rogan endorsed Bernie Sanders, and endorsements from these kinds of individuals can prove to have a large impact.
Vice wrote a piece saying that Rogan’s endorsement is “one of the most influential in America.”
“Rogan’s endorsement matters doesn’t depend on whether Rogan himself is GOOD or BAD, it’s whether his endorsement moves the needle,” the piece reads. “And given how much discussion there is about his endorsement and what we know about Rogan’s overall influence, it almost certainly does.”
There is, however, a key difference between Rogan’s and Klein’s endorsements and paid social media campaigns for Bloomberg. While those two spoke out because they believe in Sanders as a candidate, fuckjerry and others posted on their accounts because they had a financial incentive to do so.
Because meme accounts supporting candidates is somewhat uncharted territory, it is unclear what the impact here could be. What we do know is that when celebrities speak out based on their core beliefs, it actually can make a huge difference.
During the 2018 primaries pop star Taylor Swift endorsed Tennessee Democrats and encouraged her followers to register to vote, leading to a massive spike in voter registration. Vote.org saw 65,000 registrations in a single 24-hour period. For comparison that’s more than the amount of people who registered throughout the whole month of August that year.
Singer Ariana Grande has also been vocal about politics. She has given an endorsement to Bernie Sanders and encouraged her fans to vote. In December, she broke the record for the number of voters registered during a tour.
See what others are saying: (Axios) (Forbes) (The Hill)
Survey and Census Data Shows Record Number of Americans are Struggling Financially
Americans are choosing not to pursue medical treatment more and more frequently as they encounter money troubles.
A recent federal survey shows that a record number of Americans were worse off financially in 2022 than a year prior.
Coupled with recent census data showing pervasive poverty across much of the country, Americans are forced to make difficult decisions, like foregoing expensive healthcare.
According to a recent Federal Reserve Bureau survey, 35% of adults say they were worse off in 2022 than 2021, which is the highest share ever recorded since the question was raised in 2014.
Additionally, half of adults reported their budget was majorly affected by rising prices across the country, and that number is even higher among minority communities and parents living with their children.
According to recent census data, more than 10% of the counties in the U.S. are experiencing persistent poverty, meaning the area has had a poverty rate of 20% or higher between 1989 and 2019.
16 states report at least 10% of their population living in persistent poverty. But most of the suffering counties were found in the South — which accounts for over half the people living in persistent poverty, despite making up less than 40% of the population.
These financial realities have placed many Americans in the unfortunate situation of choosing between medical treatment and survival. The Federal Reserve study found that the share of Americans who skipped medical treatment because of the cost has drastically increased since 2020.
The reflection of this can be found in the overall health of households in different income brackets. 75% of households with an income of $25,000 or less report being in good health – compared to the 91% of households with $100,000 or more income.
See what others are saying: (Axios) (The Hill) (Federal Reserve)
Montana Governor Signs TikTok Ban
The ban will likely face legal challenges before it is officially enacted next year.
First Statewide Ban of TikTok
Montana became the first state to ban TikTok on Wednesday after Gov. Greg Gianforte (R) signed legislation aimed at protecting “Montanans’ personal and private data from the Chinese Communist Party.”
The ban will go into effect on Jan. 1, 2024, though the law will likely face a handful of legal challenges before that date.
Under the law, citizens of the state will not be held liable for using the app, but companies that offer the app on their platforms, like Apple and Google, will face a $10,000 fine per day of violations. TikTok would also be subject to the hefty daily fine.
Questions remain about how tech companies will practically enforce this law. During a hearing earlier this year, a representative from TechNet said that these platforms don’t have the ability to “geofence” apps by state.
Roger Entner, an analyst at Recon Analytics, told the Associated Press that app stores could have the capability to enforce the restriction, but it would be difficult to carry out and there would be a variety of loopholes by tools like VPNs.
Montana’s law comes as U.S. politicians have taken aim at TikTok over its alleged ties to the CCP. Earlier this year, the White House directed federal agencies to remove TikTok from government devices. Conservatives, in particular, have been increasingly working to restrict the app.
“The Chinese Communist Party using TikTok to spy on Americans, violate their privacy, and collect their personal, private, and sensitive information is well-documented,” Gov. Gianforte said in a Wednesday statement.
Criticism of Montana Law
TikTok, however, has repeatedly denied that it gives user data to the government. The company released a statement claiming Montana’s law “infringes on the First Amendment rights of the people” in the state.
“We want to reassure Montanans that they can continue using TikTok to express themselves, earn a living, and find community as we continue working to defend the rights of our users inside and outside of Montana,” the company said.
The American Civil Liberties Union condemned Montana’s law for similar reasons.
“This law tramples on our free speech rights under the guise of national security and lays the groundwork for excessive government control over the internet,” the ACLU tweeted. “Elected officials do not have the right to selectively censor entire social media apps based on their country of origin.”
Per the AP, there are 200,000 TikTok users in Montana, and another 6,000 businesses use the platform as well. Lawsuits are expected to be filed against the law in the near future.
See what others are saying: (Associated Press) (Fast Company) (CBS News)
How a Disney-Loving Former Youth Pastor Landed on The FBI’s “Most Wanted” List
“Do what is best, not for yourself, for once. Think about everyone else,” Chris Burns’ 19-year-old son pleaded to his father via The Daily Beast.
Multi-Million Dollar Scheme
Former youth pastor turned financial advisor Chris Burns remains at large since going on the run in September of 2020 to avoid a Securities Exchange Commission investigation into his businesses.
Despite his fugitive status, the Justice Department recently indicted Burns with several more charges on top of the $12 million default judgment he received from the SEC.
Burns allegedly sold false promissory notes to investors across Georgia, North Carolina, and Florida. The SEC claims he told the investors they were participating in a “peer to peer” lending program where businesses that needed capital would borrow money and then repay it with interest as high as 20%. Burns allegedly also reassured investors that the businesses had collateral so the investment was low-risk.
The SEC says that Burns instead took that money for personal use.
Burns began his adult life as a youth pastor back in 2007 before transitioning into financial planning a few years later. By 2017, he launched his own radio show, The Chris Burns Show, which was funded by one of his companies, Dynamic Money – where every week Burns would “unpack how this week’s headlines practically impact your life, wallet, and future,” according to the description. He also frequently appeared on television and online, talking about finances and politics.
The SEC alleges that he used his public appearances to elevate his status as a financial advisor and maximize his reach to investors.
His family told The Daily Beast that he became obsessed with success and he reportedly bought hand-made clothes, a million-dollar lakehouse, a boat, several cars, and took his family on several trips to Disney World. His eldest son and wife said that Burns was paying thousands of dollars a day for VIP tours and once paid for the neighbors to come along.
Then in September 2020, he reportedly told his wife that he was being investigated by the Securities Exchange Commission but he told her not to worry.
The day that he was supposed to turn over his business documents to the SEC, he disappeared, telling his wife he was just going to take a trip to North Carolina to tell his parents about the investigation. Then, the car was found abandoned in a parking lot with several cashier’s checks totaling $78,000
FBI’s Most Wanted
The default judgment in the SEC complaint orders Burns, if he’s ever found, to pay $12 million to his victims, as well as over $650,000 in a civil penalty. Additionally, a federal criminal complaint charged him with mail fraud. Burns is currently on the FBI’s Most Wanted list.
Last week, the Justice Department indicted him on several other charges including 10 counts of wire fraud and two counts of mail fraud.
“Burns is charged for allegedly stealing millions of dollars from clients in an illegal investment fraud scheme,” Keri Farley, Special Agent in Charge of FBI Atlanta, said in a statement to The Daily Beast. “Financial crimes of this nature can cause significant disruptions to the lives of those who are victimized, and the FBI is dedicated to holding these criminals accountable.”
His family maintains that they knew nothing of Burns’ schemes. His wife reportedly returned over $300,000 that he had given to her.
She and their eldest son, who is now 19, told The Daily Beast they just want Burns to turn himself in, take responsibility for his actions, and try to help the people he hurt.
“Do what is best, not for yourself, for once. Think about everyone else,” Burns’ son said in a message to his father via The Daily Beast.