‘Birds of Prey’ Renamed After Disappointing Box Office Opening
- After a less than stellar opening weekend, Birds of Prey will be renamed in order to boost its SEO quality.
- Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) will now be called Harley Quinn: Birds of Prey so that audiences can clearly tell it’s a Harley Quinn film when searching for it online.
- The new title is intended to only be used for its theatrical run.
- Compared to other DC films, it had a poor opening weekend, with some blaming the name, R-rating, and release date as potential reasons as to why.
- The film also received criticism from some for not featuring its cast in “sexy” enough attire.
Birds of Prey’s Name Change
After bringing in a disappointing opening box office haul on its opening weekend, Birds of Prey will be getting a search-friendly name change.
The Harley Quinn-centered film originally touted the lengthy title of Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn). Now, movie theaters will list it simply as Harley Quinn: Birds of Prey.
This comes after the Margot Robbie-led picture brought in $33 million domestically during its opening weekend, much lower than Warner Brothers’ projections of $45 million. A representative for Warner Bros. told The Verge that the name change is to specifically enhance “search expansion for ticket sites.”
The move is essentially aimed at making the name of the film more user and SEO-friendly for moviegoers looking to see the new Harley Quinn project by making it clear that the film is about the famous character. Now, rather than having her name buried at the end of a parenthetical, it’s the first thing potential audiences will see.
The change will likely not be permanent, though. Once the movie makes its way to DVD and streaming, it could still be called Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn). As least for now, Harley Quinn: Birds of Prey is intended to last only as long as its theater run.
DC Box Office Hauls
In terms of Birds of Prey’s box office numbers, DC and Warner Bros. have reason to be disappointed. Even though it topped the weekend box office and brought in under $80 million worldwide, which is just five million shy of its budget, the bar is set high for films of this nature. Some pictures might be pleased with a $33 million domestic debut, however, superhero– or in this case, supervillain films– typically do better.
DC’s recent film Joker became the highest-grossing R-rated film of all time, making it past the billion-dollar benchmark by the end of its run. The Oscar-winning Joaquin Phoenix project also had a smaller budget than Birds of Prey and pulled in three times the money in the United States on its opening weekend. Other big movies like Suicide Squad and Wonder Woman ended up raking in over $100 million on their opening weekends.
Potential Factors for Low Box Office
This all leads to the larger question at hand: Why is Birds of Prey not getting the attention that DC and Warner Bros. were hoping for? From the critics’ side, the movie is getting a good amount of praise. On Rotten Tomatoes, it boasts an 80% rating with an audience score of 81%.
The issue of the name is one that Warner Bros. is already addressing. Box office analyst Jeff Book told Variety that “not naming [the film] ‘Harley Quinn’ was a huge misfire.”
“It was a niche comic-book movie,” Bock later added. “Warner Bros. keeps having to learn these lessons.”
Birds of Prey would not be the first comic book movie to deal with titling issues potentially impacting its box office haul. In its early marketing, Dark Phoenix rarely attached the X-Men brand to it in its title. Matched by poor reviews, the movie also brought in a lackluster amount of cash.
It is unlikely that this is the only factor standing in Harley Quinn’s way. The films R-rating does it no favors, as this isolates it from young girls who might be a fan of the anti-heroine. Still, Joker broke records with an R-rating, meaning DC likely still had high hopes.
What Birds of Prey did have to face was a February opening, which can be a dry month as far as box office earnings. Comic book movies, however, do have a good record of breaking that mold. Black Panther broke financial records with a February release. Logan and Deadpool, both of which also had the burden of an R-rating, were massive successes in the month.
Female-Led Comic Book Movies
Some have pointed to the general backlash female-led comic book movies usually face upon their release. This trend extends back to Wonder Woman in 2017 when mainly male fans were upset the film was, for certain showtimes, being screened to all-female audiences. When Captain Marvel came out in 2019, again mainly male fans were upset by feminist messaging used by Brie Larson leading to its release. Some even said they would boycott the movie because of it.
Both those movies did well, so to say their earnings were impacted would be hard. It is worth noting, though, because Birds of Prey is following suit and has gender-based criticism of its own. Some users believed the movie was not sexy enough for a Harley Quinn standalone film.
“They’ve removed any sex appeal these characters had to appeal to a female ‘girl power audience instead of the core male comic book audience,” one Twitter user wrote in a now-viral tweet before the film’s release. “They literally don’t know who they’re making this movie for.”
The idea that the film is for a “core male comic book audience” is only partially true. According to Variety, in its opening weekend, 54% of viewers were male. So while the theaters were filled slightly more by men, it was too close to a 50/50 split to state that the audience was “core” male.
This comment received a lot of backlash online. Some argued that it degrades women to being worth nothing more than their looks, while others argued that the characters in the film did have appeal and were attractive.
One of Birds of Prey’s producers, Sue Kroll ended up responding to this.
“I read that and I thought, ‘Oh my God. That’s so asinine’” she said.
“When you look at the comics, you see these women in there, it’s always very tight clothing, short shorts, boobs pushed up. It’s always very graphic in that way. And we were having none of that,” she added. “But I think they all look beautiful and sexy, and if you look at [Black Canary, played by Jurnee Smollett-Bell] and her costumes, she’s wearing a bustier [bust-ear] but of a different kind. That’s not sexy? She’s not sexy in the club? You bet she is. She’s gorgeous. That’s nuts.”
As was the case with Captain Marvel and Wonder Woman, it’s hard to tell if this kind of backlash affected Birds of Prey in terms of revenue. Still, it does show that female-led comic films usually do have a battle to fight every time they come out.
Because of these narratives around it, many are praising Birds of Prey online in hopes that people will see it and save it from its current box office situation.
As the movie enters the weekend under the Harley Quinn: Birds of Prey title, it will face new competition. The weekend encompasses both President’s Day and Valentine’s Day, which could help fill theaters. But movies like Sonic the Hedgehog, The Photograph, Downhill, and Blumhouse’s Fantasy Island will also be opening, meaning more new films could knock it from the top box office spot.
See what others are saying: (Variety) (The Verge) (Entertainment Weekly)
Max to Agrees to “Properly” Credit Writers and Directors After Facing Backlash For Lumping Them in As “Creators”
The company said the credits were laid out incorrectly due to “an oversight in the technical transition from HBO Max to Max.”
After film and television writers slammed Max for crediting all writers, producers, and directors as general “creators” on its platform, the company said it will be adjusting its credits display.
“We agree that the talent behind the content on Max deserve their work to be properly recognized,” the streaming service said in a statement obtained by The Hollywood Reporter.
Max — the new rebrand of HBO Max that incorporates Discovery content — launched on Tuesday to much criticism. Amid glitches and app-switching confusion, the biggest backlash it faced was over the choice to lump creative roles into one credit section called “creators.” As one viral tweet noted, if a user were to select the film “Raging Bull,” the service’s display would not specifically credit Martin Scorsese as the director, rather, his name would be included at random with half a dozen other people, including writers and producers.
The decision was condemned by many in the industry who argued it minimizes writers and directors by not properly giving them credit where it is due. Especially amid the ongoing writers’ strike, and with directors and actors starting negotiations with studios, some took it as a slap in the face.
“The studios don’t want anyone to know our names,” writer Christina Strain tweeted. “It’s easier to pay us nothing if we’re faceless.”
“Another move from studios to diminish the role of writers, directors, actors and other craftspeople. Miss me wit this nonsense,” Jorge Rivera, the Vice-Chair of the Writers Guild’s Latinx Writers Committee, added.
In a statement, Directors Guild President Lesli Linka Glatter said that Warner Bros. Discovery’s choice to “collapse” these roles into one credit “while we are in negotiations with them is a grave insult to our members and our union.”
“The DGA will not stand for it,” Glatter continued.
WGA West President Meredith Stiehm claimed the move was “a credits violation,” as well as an insult “to the artists that make the films and TV shows that make their corporation billions.”
On Wednesday, Max said it would rework its crediting.
“We will correct the credits, which were altered due to an oversight in the technical transition from HBO Max to Max and we apologize for this mistake,” the platform said.
See what others are saying: (Gizmodo) (The Hollywood Reporter) (The Los Angeles Times)
A Quarter of Young British Men Support Andrew Tate’s Thoughts on Women
U.K. residents at large, however, do not view him favorably.
Even under house arrest in Romania, misogynist influencer Andrew Tate still holds substantial sway over young men.
According to data from YouGov that was obtained by The Independent, 26% of U.K. men between 18 and 29 years old who know of Tate agree with his views on women. That figure was largely the same for men between 30 and 39, as 28% agreed with Tate’s opinions on the subject.
Men in their 30s were slightly more likely to agree with Tate on his thoughts about masculinity. Three out of ten supported those views, compared to just a quarter of men 18 to 29.
Those statistics only include the thoughts of men who have heard of Tate, but per YouGov, most have. In the 18 to 29 group, 93% were familiar with him, and 86% of men in their 30s knew of him.
The U.K. at large was less aware of Tate, with just 63% of British adults having heard of him. Of that group, only 6% held a positive view of him.
Tate has faced substantial backlash for his sexist rhetoric over the years. In the past, he said that men should have “authority” over their wives or girlfriends, and that women should “bear some responsibility” for being raped. He was previously banned from Twitter over his extremist views on women but has since been allowed back on the platform.
He is currently being investigated in Romania for organized crime and human trafficking. He was arrested and held in custody in December but was released to house arrest earlier this year. No formal charges have been filed against him yet and he has maintained his innocence.
Tate currently boasts a Twitter following of 6.7 million. It has grown significantly since he was enveloped in legal controversy, and many of his supporters have demanded his release.
See what others are saying: (The Independent) (Glamour U.K.)
Prince Harry and Meghan Markle Involved in “Near Catastrophic” Paparazzi Chase
“While being a public figure comes with a level of interest from the public, it should never come at the cost of anyone’s safety,” a spokesperson for the couple said.
“Aggressive” Paparazzi Chase Couple in New York
Prince Harry and Meghan Markle were involved in a “near catastrophic” paparazzi car chase Tuesday night in New York City, according to a spokesperson for the couple.
In a statement, the spokesperson described the photographers as “highly aggressive.”
“While being a public figure comes with a level of interest from the public, it should never come at the cost of anyone’s safety,” the statement added.
“This relentless pursuit, lasting over two hours, resulted in multiple near collisions involving other drivers on the road, pedestrians and two NYPD officers,” it continued.
Details of the incident are still emerging, but BBC News reported that there are claims the chase involved roughly six cars driving recklessly by running red lights, driving on the sidewalk, carrying out blocking moves, going backward on a one-way road, and taking pictures while driving.
The chase happened after Harry and Meghan were leaving the Women of Vision Awards with Meghan’s mother, Doria. They did not want photographers to learn where they were staying and attempted to avoid them in what turned into a 75-minute chase on a main road in Manhattan’s Upper East Side. They eventually ducked into a New York Police Department Precinct to hide out before getting into a different vehicle.
The NYPD released a statement confirming that they assisted in protecting the couple as “numerous photographers” hindered their transport. Officials said they made it to their destination and there were no collisions, injuries, or arrests.
The couple’s spokesperson is asking the public to not share or post footage of the incident.
“Dissemination of these images, given the ways in which they were obtained, encourages a highly intrusive practice that is dangerous to all in involved,” the spokesperson said.
Memories of Princess Diana
The chase evokes the brutal press hounding Harry’s mother, Princess Diana, was subjected to throughout her life. The paparazzi’s obsession with her ultimately resulted in her death in 1997, when she was killed in a car crash after being chased by photographers in Paris.
Since marrying Meghan and later bowing out of the Royal Family, Harry has made it explicitly clear that he fears those events could happen again. Meghan has been the subject of endless tabloid scrutiny, enduring racism and harassment from the press. Part of the reason they left the Royal Family was to keep their family protected from such attacks.
Mayor Eric Adams brought up Diana’s tragic passing while speaking about Tuesday night’s chase.
“I don’t think there’s many of us who don’t recall how [Harry’s] mom died,” Adams said while speaking to reporters. “And it would be horrific to lose an innocent bystander during a chase like this and something to have happened to them as well…I think that was a bit reckless and irresponsible.”
Adams also questioned whether or not he believes a chase could go on for two hours in a city as congested as New York, but noted that even a 10-minute chase would be dangerous. He said he will be briefed on the exact timeline and details later.