- In its fourth-quarter report, Netflix announced that it is changing its viewing measures. Now, instead of a view counting as 70% of a title being watched, a view will mean as little as two minutes were watched.
- This comes as Netflix exceeded expected growth overseas but fell flat in the U.S. and Canada.
- The company said that the reason growth may have faltered in these regions could be related to the launches of services like Disney+ and Apple TV+.
Netflix Changes View Counts
Netflix will be changing the way it measures its views, a move that could increase counts by 35%.
In its fourth-quarter earnings letter to shareholders, the streaming giant said its current method of counting household views no longer makes sense given the content on the platform. Per its old method, the platform counted a view if an account watched “70% of a single episode of a series or of an entire film.”
Netflix, however, believes that this is no longer practical because the time lengths of its titles vary so drastically, with shows as short as 15 minutes and films over 130 minutes. Now, the service will count views based on “households (accounts) that chose to watch a given title.” They explain that if an account chose to watch a title for two minutes, this would count as a view. According to their report, those two minutes are “long enough to indicate the choice was intentional.”
They say the model is comparable to the way BBC iPlayer, the “Most Popular” section of the New York Times, and YouTube views are structured. Still, the change is dramatic. There is a significant time difference between watching two minutes of an episode of television or a feature-length film and watching 70% of that same piece of content. Netflix maintained that the change is necessary and noted the increase in views that will result from it.
“This way, short and long titles are treated equally, leveling the playing field for all types of our content including interactive content, which has no fixed length,” their letter said. “The new metric is about 35% higher on average than the prior metric.”
Netflix vs. New Streaming
This substantial change for Netflix carries even more weight with the ever-growing threat of the streaming wars, which was also noted in their shareholder letter. The platform exceeded expectations for growth overseas, however, they did not hit the mark in the United States and Canada.
In their fourth-quarter, they added 420,000 customers, despite projections anticipating them reaching 600,000. The letter says this is “probably due to our recent price changes and to US competitive launches.”
This quarter lined up with two major events when it comes to streaming: the launches of both Apple TV+ and Disney+. Compared to Apple TV+, Disney+ is seen as the larger competitor. 10 million people subscribed to the service within 24 hours of its debut. The service offered classics from the Disney vault and new content. Their Star Wars-based original series, The Mandalorian, proved to be a massive success because, as it turns out, not even God himself can compete with the magic of Baby Yoda.
While the numbers from Disney+ are not as clear yet, especially in a way to show a concrete comparison to Netflix, several studies to indicate The Mandalorian was popular to the masses. According to Parrot Analytics, in mid-November, the show was in higher demand than big Netflix hits like Stranger Things and The Crown.
In their report, though, Netflix seemed relatively unafraid of the presence of these platforms. The company was particularly proud of The Witcher, the Henry Cavill-led drama which hit screens on December 20. Their shareholder letter said the series was “tracking to be our biggest season one TV series ever.” Under their new viewer measurement method, it has hit 76 million member households in its first four weeks.
Netflix also compared The Witcher to its competitors via a Google Analytics chart showcasing the search amounts for several shows. Apple TV+’s The Morning Show and Amazon’s Jack Ryan consistently fell below the mark in comparison. The Mandalorian had a consistent amount of searches during its run, but close to The Witcher’s release date, it surges far ahead of it.
The graph, however, only represents worldwide searches. Disney+ is only available in a few countries, including the U.S. When taking a look at just searches in the U.S., The Witcher still leaps ahead after its premiere, but the overall differences are less extreme. The Mandalorian ends up being a much more regular and reliable search than The Witcher and came out with a slightly higher average.
Netflix acknowledged that these new shows and platforms do pose a threat in their report but ultimately took a strong position that they were at the top of the game.
“We have a big headstart in streaming and will work to build on that by focusing on the same thing we have focused on for the past 22 years – pleasing members,” the report said.
See what others are saying: (The Hollywood Reporter) (Variety) (The New York Times)
Lil Nas X Starts Bail Project Fund After Releasing Prison-Set Video for “Industry Baby”
The singer said he is working to address “the disproportionate impact that cash bail has on the black community.“
Lil Nas X Starts Bail X Fund
Following the release of his latest single “Industry Baby,” Lil Nas X launched a partnership with The Bail Project that aims to cover bail funds for people across the country.
The music video for the song took place in the fictional “Montero State Prison,” a reference to the title of his upcoming album and the singer’s real name. While Lil Nas X spent much of his time online promoting the video with memes, he put a pause on the jokes Saturday to announce the Bail X Fund and bring attention to issues regarding incarceration in the United States.
“On a serious note, I know the pain that incarceration brings to a family,” Lil Nas X tweeted. “And the disproportionate impact that cash bail has on the black community. That’s why I teamed up with @bailproject to create the Bail X Fund.”
The Bail Project aims to eliminate cash bail in the U.S. It has posted over $47 million in free bail for over 17,000 low-income people across the country. It also provides post-release support and services to those who need them.
“Music is the way I fight for liberation. It’s my act of resistance,” Lil Nas X wrote in a statement on the fund’s website. “But I also know that true freedom requires real change in how the criminal justice system works. Starting with cash bail.”
The Fight to End Cash Bail
According to the Prison Policy Initiative, like many issues within the criminal justice system, cash bail disproportionately harms Black Americans. The group claims that Black and brown defendants are somewhere between 10% to 25% “more likely than white defendants to be detained pretrial or to have to pay money bail.” It also argues that Black men are 50% more likely to be detained pretrial than white defendants, and says Black and brown defendants generally “receive bail amounts that are twice as high as bail set for white defendants – and they are less likely to be able to afford it.”
Lil Nas X said he is “doing something” to address these issues and invited his fans to join him. He hopes that his efforts will encourage other artists to use their platforms to likewise speak about these injustices.
“Ending cash bail is one of the most important civil rights issues of our time,” he wrote. “Donate what you can to the Bail X Fund. Let’s bring people home & let’s fight for freedom and equality.”
A donation tab was attached to the song’s music video, where it says nearly $44,000 has been raised for the Bail X Fund. The video has blown up on YouTube, racking up over 31 million views. It remains the number one trending video in music as of Monday morning.
The song has likewise found success on Spotify, where it debuted at number two and eventually reached the number one spot.
Fire at Home Reportedly Owned by Beyoncé and Jay-Z Under Arson Investigation
Officials said there were no injuries or evacuations during the fire, which was put out in around two hours.
Fire Breaks Out at Famed Couple’s Reported Residence
A Wednesday fire at a historic home in New Orleans, Louisiana believed to be owned by music titans Beyoncé and Jay-Z is being investigated as a possible arson.
On Thursday, a New Orleans Police Department spokesperson confirmed to multiple outlets that it had received a tip about a suspicious person in the area. Further details about the suspicious person and the cause of the fire have not been revealed.
Neighbors told local media that there is an unlocked gate on the property that outsiders sometimes use to gain entry.
Officials told The New York Post that it took 22 firefighters over two hours to extinguish the blaze, with no reported injuries or evacuations. The extent of the damage currently remains unclear, but a spokesperson told The Post that given the age of the residence, the situation could have been far more severe.
“If [the firefighters] didn’t get there when they did, it could have been much worse,” the spokesperson said. “It’s a historic home.”
About the Home
The building was first built in the Garden District neighborhood of the city in the 1920s as a church. It was later used as a ballet school and then became a high-end residence in 2000. Realtor.com says it is currently valued at $3 million.
The home was purchased in 2015 by Sugarcane Parkin LLC. According to The Washington Post, this company has the same registered address as other entities owned by Beyoncé. Sugarcane Parkin is also allegedly managed by Beyoncé’s mother, Celestine Lawson, better known as Tina Knowles.
Representatives for the “Lemonade” singer and her husband have not issued any public statements about the incident, nor have they confirmed that the home is owned by the couple.
In March of this year, storage units in Los Angeles belonging to Beyonce were burglarized. According to TMZ, over a million dollars of goods were stolen, including expensive dresses and handbags.
See what others are saying: (The Washington Post) (The New York Post) (NOLA)
Cleveland’s Baseball Team Changes Name From Indians to Guardians
The move marks the team’s first name change since 1915, and it comes after decades of criticism from Native Americans.
Name Change Announced
Cleveland’s Major League Baseball team said Friday that it will change its name after the 2021 season from the Indians to the Guardians.
The team announced the name change with a just over two-minute video narrated by actor Tom Hanks.
“You see, there’s always been a Cleveland — that’s the best part of our name,” Hanks says in the clip. “And now it’s time to unite as one family, one community, to build the next era for this team and this city.”
This marks the team’s first name change since 1915, and it comes after decades of criticism from Native Americans.
Despite long-running calls to change racist and offensive team names — including the Washington Redskins — such campaigns did not gain significant momentum until the nationwide racial reckoning that followed the murder of George Floyd.
Officials behind the Cleveland team first pledged to change the name last year and previously removed the “Chief Wahoo” logo, a caricature of a Native American character, from its uniforms following the 2018 season.
It toyed with several options before ultimately landing on Guardians, which draws from Cleveland’s architectural history.
“We are excited to usher in the next era of the deep history of baseball in Cleveland,” team owner and chairman Paul Dolan said in a news release.
“Cleveland has and always will be the most important part of our identity. Therefore, we wanted a name that strongly represents the pride, resiliency and loyalty of Clevelanders.”
“‘Guardians’ reflects those attributes that define us while drawing on the iconic Guardians of Traffic just outside the ballpark on the Hope Memorial Bridge. It brings to life the pride Clevelanders take in our city and the way we fight together for all who choose to be part of the Cleveland baseball family. While ‘Indians’ will always be a part of our history, our new name will help unify our fans and city as we are all Cleveland Guardians.”
Guardians will be the fifth name in franchise history, joining Blues (1901), Bronchos (1902), Naps (1903-14), and Indians (1915-2021).