- In its fourth-quarter report, Netflix announced that it is changing its viewing measures. Now, instead of a view counting as 70% of a title being watched, a view will mean as little as two minutes were watched.
- This comes as Netflix exceeded expected growth overseas but fell flat in the U.S. and Canada.
- The company said that the reason growth may have faltered in these regions could be related to the launches of services like Disney+ and Apple TV+.
Netflix Changes View Counts
Netflix will be changing the way it measures its views, a move that could increase counts by 35%.
In its fourth-quarter earnings letter to shareholders, the streaming giant said its current method of counting household views no longer makes sense given the content on the platform. Per its old method, the platform counted a view if an account watched “70% of a single episode of a series or of an entire film.”
Netflix, however, believes that this is no longer practical because the time lengths of its titles vary so drastically, with shows as short as 15 minutes and films over 130 minutes. Now, the service will count views based on “households (accounts) that chose to watch a given title.” They explain that if an account chose to watch a title for two minutes, this would count as a view. According to their report, those two minutes are “long enough to indicate the choice was intentional.”
They say the model is comparable to the way BBC iPlayer, the “Most Popular” section of the New York Times, and YouTube views are structured. Still, the change is dramatic. There is a significant time difference between watching two minutes of an episode of television or a feature-length film and watching 70% of that same piece of content. Netflix maintained that the change is necessary and noted the increase in views that will result from it.
“This way, short and long titles are treated equally, leveling the playing field for all types of our content including interactive content, which has no fixed length,” their letter said. “The new metric is about 35% higher on average than the prior metric.”
Netflix vs. New Streaming
This substantial change for Netflix carries even more weight with the ever-growing threat of the streaming wars, which was also noted in their shareholder letter. The platform exceeded expectations for growth overseas, however, they did not hit the mark in the United States and Canada.
In their fourth-quarter, they added 420,000 customers, despite projections anticipating them reaching 600,000. The letter says this is “probably due to our recent price changes and to US competitive launches.”
This quarter lined up with two major events when it comes to streaming: the launches of both Apple TV+ and Disney+. Compared to Apple TV+, Disney+ is seen as the larger competitor. 10 million people subscribed to the service within 24 hours of its debut. The service offered classics from the Disney vault and new content. Their Star Wars-based original series, The Mandalorian, proved to be a massive success because, as it turns out, not even God himself can compete with the magic of Baby Yoda.
While the numbers from Disney+ are not as clear yet, especially in a way to show a concrete comparison to Netflix, several studies to indicate The Mandalorian was popular to the masses. According to Parrot Analytics, in mid-November, the show was in higher demand than big Netflix hits like Stranger Things and The Crown.
In their report, though, Netflix seemed relatively unafraid of the presence of these platforms. The company was particularly proud of The Witcher, the Henry Cavill-led drama which hit screens on December 20. Their shareholder letter said the series was “tracking to be our biggest season one TV series ever.” Under their new viewer measurement method, it has hit 76 million member households in its first four weeks.
Netflix also compared The Witcher to its competitors via a Google Analytics chart showcasing the search amounts for several shows. Apple TV+’s The Morning Show and Amazon’s Jack Ryan consistently fell below the mark in comparison. The Mandalorian had a consistent amount of searches during its run, but close to The Witcher’s release date, it surges far ahead of it.
The graph, however, only represents worldwide searches. Disney+ is only available in a few countries, including the U.S. When taking a look at just searches in the U.S., The Witcher still leaps ahead after its premiere, but the overall differences are less extreme. The Mandalorian ends up being a much more regular and reliable search than The Witcher and came out with a slightly higher average.
Netflix acknowledged that these new shows and platforms do pose a threat in their report but ultimately took a strong position that they were at the top of the game.
“We have a big headstart in streaming and will work to build on that by focusing on the same thing we have focused on for the past 22 years – pleasing members,” the report said.
See what others are saying: (The Hollywood Reporter) (Variety) (The New York Times)
Lovers & Friends Festival Line-Up Generates Confusion and Doubt After Artists Deny Involvement
- The newly announced Lovers & Friends music festival has caused online confusion and controversy because some of the artists included in the lineup said they were not participating.
- Lil Kim called the festival fake in a now-deleted Instagram story and Mase asked for his name to be removed from the list.
- Both T-Pain and Megan Thee Stallion were also listed on the lineup, but already have other performances booked on that day.
- Usher and Lauryn Hill, who are both headlining acts, shared the festival on their social media pages.
- Snoop Dogg, a promoter for the festival, made a video reaching out to Lil Kim, asking to resolve the confusion while also saying every other act was confirmed.
Controversy Around Festival
An upcoming music festival in Los Angeles has caused confusion among fans after artists like Lil Kim, who were announced in the lineup, said they would not be attending.
Lauryn Hill, Usher, Ludacris, Lil Jon, and TLC are set to headline the Lovers & Friends Festival on May 9. The event is being organized by Goldenvoice, the company behind festivals like Coachella and Stagecoach. The festival’s lineup also includes Nelly, Sean Paul, T-Pain, Megan Thee Stallion, Ja Rule, Lil Kim, Trina, Mase, Twista, and others.
When the festival was announced on Tuesday, many fans were excited to see this mix of nostalgic ’90s and early aughts performers along with some of today’s chart-toppers. Some of the artists, however, indicated that they were no involved with Lovers & Friends.
“This is SO FAKE! I am not a part of this,” Lil Kim wrote on her Instagram story, with the text covering a screenshot of the lineup. She has since deleted it from her page.
A representative for Trina’s management team also tweeted that she was never contacted by a booking agent for the festival. She has since reached out via a contact email.
Other artists have commented on posts about the Lovers & Friends fest.
“Best wishes on this show but pls take my name off this flyer,” Mase wrote in a now-removed comment on Lovers & Friends’ post.
“AIN’T NO DEPOSIT HIT MY ACCOUNT FOR THIS SHOW,” Twista wrote on the same post. In a later comment, it seemed his issue had been resolved as he said he was now “locked and loaded” to play his hits.
Others also pointed out potential conflicts for the timing of this festival. Megan Thee Stallion is already booked for Broccoli City, a festival in Washington DC that same day. T-Pain is in a similar situation, performing at the Rolling Loud festival in Miami on May 9. Broccoli City tweeted that Megan Thee Stallion would be playing both, but later deleted that post, so it is still unclear if that is actually her plan.
Others also noted that the venue’s website has yet to list Lovers & Friends as an upcoming event.
The announcement was at first met with enthusiasm, and many thought the lineup was fire. But because these comments caused so much confusion, some thought it looked more like fyre.
Many called it fake, and others compared it to the infamous Fyre Festival, which gained notoriety for touting big names and a glamorous setting, only to prove to be a scam and disaster.
Responses to Confusion
There were some responses to the various confusions surrounding this. Snoop Dogg, a promoter for the event, posted an Instagram video addressing the situation. In it, he defended the validity of the festival and specifically called out Lil Kim.
“Lil Kim, get at me on a DM so we can get at you about this money,” he said to the camera. “We was talking to some of your peoples, or we thought we were talking to some of your peoples. Get at me on a DM so we can try to get you this money, see if you with this thing or not.”
“But as far as everyone else on this show, 100% confirmed,” he added.
The founder of music collective Soulection, which is also participating in Lovers & Friend,s tweeted a thread confirming their involvement.
“Everything we get behind is always official and locked in,” they wrote.
The presale for the event is set to start Thursday. Ticket prices start at $145, with the highest VIP package going up to $450. On the Lovers & Friends website, it says the “lineup and set times are subject to change without notice.”
See what others are saying: (Los Angeles Times) (Billboard) (Complex)
Caroline Flack’s Death Sparks “Be Kind” Campaign and Media Conversation
- Former “Love Island” host Caroline Flack died by suicide in her London apartment on Saturday.
- Flack was awaiting trial for alleged assault charges, a legal process that was unfolding in the public eye.
- The world has responded with tributes and mourning, as well as condemnation for media outlets and social media trolls who aggravated Flack prior to her death.
- The message to “be kinder” has gained traction in the wake of the tragedy.
When news of TV personality Caroline Flack’s death broke over the weekend, reactions ranged from tributes and mourning to anger and speculation over what might have led to her suicide.
Flack, who formerly hosted the popular reality TV show “Love Island,” died by suicide in her London apartment on Saturday. She was 40 years old.
Flack had been in the midst of a public legal ordeal, as she was awaiting trial for allegedly assaulting her boyfriend, Lewis Burton. She was arrested in December when police were called to their apartment for a domestic incident, but she was released on bail awaiting her trial scheduled for March.
Within a week of her assault charges, Flack stepped down from her position on “Love Island” so as “not [to] detract attention” from the show.
“There have been a significant number of media reports and allegations in regard to my personal life,” she wrote in a statement on Instagram. “While matters were not as have been reported, I am committed to cooperating with the appropriate authorities and I can’t comment further on these matters until the legal process is over.”
Following her Dec. 23 court appearance, Flack posted a message alluding to mental health struggles stemming from the publicity of her legal ongoings.
“This kind of scrutiny and speculation is a lot to take on for one person to take on their own,” she wrote on Instagram. “I’m a human being at the end of the day.”
//www.instagram.com/embed.jsView this post on Instagram
Been advised not to go on social media … but I wanted to say happy Christmas to everyone who has been so incredibly kind to me this year….. this kind of scrutiny and speculation is a lot to take on for one person to take on their own… I’m a human being at the end of the day and I’m not going to be silenced when I have a story to tell and a life to keep going with …. I’m taking some time out to get feeling better and learn some lessons from situations I’ve got myself into to.I have nothing but love to give and best wishes for everyone ❤️
Push for Change
The news of Flack’s death has yet again drawn closer attention to the way that public figures are harassed by both the press and people across social media. Some are implying that it was this unfair treatment that pushed Flack to take her own life.
There has been public outcry against infamous British tabloids that extensively covered Flack’s legal charges, with The Sun even previously posting a headline calling her “Caroline Whack.” An online petition calling for “new and stricter laws around safeguarding celebrities and people in the public eye” gained over 549,000 signatures by Tuesday morning.
Another petition was created to urge social media platforms to make online abuse illegal and has gained over 142,000 signatures. The hashtag #CarolinesLaw was trending over the weekend urging these sentiments.
Even politicians have weighed in. On Monday, a spokesperson for Prime Minister Boris Johnson told BBC, “The industry must continue their efforts to go further. We expect them to have robust processes in place for removing content breaching their acceptable use policies.”
Russell Brand also blamed the public scrutiny of Flack for her untimely death, comparing it to that of Amy Winehouse.
“I am angry and sad that Caroline Flack found herself in that place,” he wrote in a post on his website.
“I am angry because I have watched this play out before with vulnerable people in the public eye and I would like to slay with some righteous sword the salacious, foaming, incessant poking, trolling judgment that chased her to the grave,” he added.
At the end of his post, Brand wrote that he hoped for a better future.
“Our best hope is to build relationships and communities based on kindness, forgiveness and compassion, not easy values to maintain given the complexity within us and without us but Caroline’s death shows us that the alternative is just too sad to bear,” he wrote.
Aligned with Brand’s words, the message that has been repeated over and over following Flack’s death is to “be kinder” to each other.
Iain Stirling, the Scottish commentator on “Love Island,” gave an emotional tribute to Flack during Monday night’s episode with this message.
“We are all absolutely devastated by the tragic news that Caroline, a much-loved member of our Love Island family, has passed away,” he said. “Our thoughts are with her family and friends at this dreadful time.”
“My only hope is that we can all try and be kinder, always show love, and listen to one another,” Stirling added.
Global fashion brand In The Style created t-shirts branded with the same message that Flack shared in one of her final Instagram posts in December: “In a world where you can be anything… be kind.” All the proceeds from the shirts are being donated to Samaritans, a charity that supports people with mental health struggles and suicidal thoughts. More than £100,000 has already been raised, according to the brand.
“In light of recent tragic events and recognizing ongoing mental health challenges faced by so many, we feel it’s so important as a brand to use our platform to raise further awareness to mental health and the impact surrounding this,” In The Style said.
//www.instagram.com/embed.jsView this post on Instagram
In light of recent tragic events and the ongoing mental health battles faced by so many we feel it’s so important as a brand to use our platform to raise further awareness to mental health and the impacts surrounding this. You honestly NEVER know what goes on behind closed doors and being kind costs nothing. We have created a ‘Be Kind’ tee and will be donating 100% of ALL profits to @samaritanscharity – They are a charity on hand 24/7 to support people who are suffering with mental health and suicidal thoughts. We want to be very clear that as a business In The Style will make no money whatsoever, we have also waved all delivery charges for purchases on the tee as this is solely to raise money and awareness for a very worthy charity and hopefully in light of such devastating news, we can all learn a very valuable lesson that in a world where we can be anything… be kind. ❤️
Fans have echoed the message across social media.
See what others are saying:(The New York Times) (BBC) (CNN)
Fans Defend Jim Carrey After “Unacceptable” Remark to Female Reporter
- When asked by a female reporter if he still had anything left on his bucket list, actor Jim Carrey said: “Just you. That’s it. It’s all done now.”
- Some blasted Carrey for what they felt was a sexual remark, calling it “unacceptable” and “inappropriate.”
- Meanwhile, fans suggested that the comment was not intended to be sexual but was instead referencing the interview itself as his final bucket list achievement.
Bucket List Question
Jim Carrey is facing backlash over a remark he made to a female journalist that many found inappropriate, but fans are quickly coming to the actor’s defense online.
Reporter Charlotte Long, from UK’s Heat magazine, sat down with the 58-year-old comedian during a press junket for his new animated film, “Sonic the Hedgehog.”
During her interview, Long asks Carrey, “In the film, Sonic has a bucket list. I was wondering, after all you’ve done in your career and in your life, is there anything still left on your bucket list?”
“Just you,” Carrey responds. “Oh,” says Long, taken aback by the comment. She laughs before adding, “Wow.”
“That’s it. It’s all done now,” Carrey says to which Long replies with, “I don’t know what to say to that.”
“Just own it,” Carrey continues. “Okay, I’m owning it now,” Long says.
Comment Sparks Outrage
Long moves forward with her other questions as the pair laughs off the moment. But when she later posted the interview on Twitter, many were shocked and upset by Carrey’s remark, which they interpreted as a sexual comment.
“Lost respect for him today. This is really unacceptable,” one Twitter user said before applauding Long for how she handled it.
Others called his comment “totally inappropriate” and labeled him a “massive sleazebag.”
Fans Defend Carrey
But many of the comedian’s fans jumped to his defense. “He made a joke, joke didn’t land. Everyone is so offended about everything. If a female comedian said that about someone we’d all laugh. The hypocrisy is ridiculous,” one Twitter user said.
“Cue all the heroes acting offended fr the poor woman who was clearly NOT offended.” another added.
Cue all the heroes acting offended for the poor woman who was clearly NOT offended.— Jeremy Fichaud (@FilmJunkie82) February 13, 2020
Meanwhile, others suggested that his comment is being completely misinterpreted. Instead, many feel Carrey was referencing the interview itself as his final bucket list achievement.
“Just you,” he responds. “That’s it, it’s all done now.” The second part implies whatever was on his bucketlist is now done, meaning the interview with her. Get your head right— Trevor Rydberg (@TrevorRydberg) February 13, 2020
He didn’t insinuate sex, he said he was done with his bucket list. It was an off the cuff remark. People need to relax. If anything he made it seem like it was the interview on his bucket list. He was trying to be nice. Relax everyone.— John (@jwilles3) February 13, 2020
This was a joke made about him being mentally present. Not focusing on what he wants to do later but only focusing on what’s happening in the current moment. Anyone who closely follows his career knows exactly what that meant— PC3 🇨🇦 (@PeterCorio11) February 13, 2020
Long eventually changed her Twitter account to private and neither she nor Carrey have commented on the backlash.