- In its fourth-quarter report, Netflix announced that it is changing its viewing measures. Now, instead of a view counting as 70% of a title being watched, a view will mean as little as two minutes were watched.
- This comes as Netflix exceeded expected growth overseas but fell flat in the U.S. and Canada.
- The company said that the reason growth may have faltered in these regions could be related to the launches of services like Disney+ and Apple TV+.
Netflix Changes View Counts
Netflix will be changing the way it measures its views, a move that could increase counts by 35%.
In its fourth-quarter earnings letter to shareholders, the streaming giant said its current method of counting household views no longer makes sense given the content on the platform. Per its old method, the platform counted a view if an account watched “70% of a single episode of a series or of an entire film.”
Netflix, however, believes that this is no longer practical because the time lengths of its titles vary so drastically, with shows as short as 15 minutes and films over 130 minutes. Now, the service will count views based on “households (accounts) that chose to watch a given title.” They explain that if an account chose to watch a title for two minutes, this would count as a view. According to their report, those two minutes are “long enough to indicate the choice was intentional.”
They say the model is comparable to the way BBC iPlayer, the “Most Popular” section of the New York Times, and YouTube views are structured. Still, the change is dramatic. There is a significant time difference between watching two minutes of an episode of television or a feature-length film and watching 70% of that same piece of content. Netflix maintained that the change is necessary and noted the increase in views that will result from it.
“This way, short and long titles are treated equally, leveling the playing field for all types of our content including interactive content, which has no fixed length,” their letter said. “The new metric is about 35% higher on average than the prior metric.”
Netflix vs. New Streaming
This substantial change for Netflix carries even more weight with the ever-growing threat of the streaming wars, which was also noted in their shareholder letter. The platform exceeded expectations for growth overseas, however, they did not hit the mark in the United States and Canada.
In their fourth-quarter, they added 420,000 customers, despite projections anticipating them reaching 600,000. The letter says this is “probably due to our recent price changes and to US competitive launches.”
This quarter lined up with two major events when it comes to streaming: the launches of both Apple TV+ and Disney+. Compared to Apple TV+, Disney+ is seen as the larger competitor. 10 million people subscribed to the service within 24 hours of its debut. The service offered classics from the Disney vault and new content. Their Star Wars-based original series, The Mandalorian, proved to be a massive success because, as it turns out, not even God himself can compete with the magic of Baby Yoda.
While the numbers from Disney+ are not as clear yet, especially in a way to show a concrete comparison to Netflix, several studies to indicate The Mandalorian was popular to the masses. According to Parrot Analytics, in mid-November, the show was in higher demand than big Netflix hits like Stranger Things and The Crown.
In their report, though, Netflix seemed relatively unafraid of the presence of these platforms. The company was particularly proud of The Witcher, the Henry Cavill-led drama which hit screens on December 20. Their shareholder letter said the series was “tracking to be our biggest season one TV series ever.” Under their new viewer measurement method, it has hit 76 million member households in its first four weeks.
Netflix also compared The Witcher to its competitors via a Google Analytics chart showcasing the search amounts for several shows. Apple TV+’s The Morning Show and Amazon’s Jack Ryan consistently fell below the mark in comparison. The Mandalorian had a consistent amount of searches during its run, but close to The Witcher’s release date, it surges far ahead of it.
The graph, however, only represents worldwide searches. Disney+ is only available in a few countries, including the U.S. When taking a look at just searches in the U.S., The Witcher still leaps ahead after its premiere, but the overall differences are less extreme. The Mandalorian ends up being a much more regular and reliable search than The Witcher and came out with a slightly higher average.
Netflix acknowledged that these new shows and platforms do pose a threat in their report but ultimately took a strong position that they were at the top of the game.
“We have a big headstart in streaming and will work to build on that by focusing on the same thing we have focused on for the past 22 years – pleasing members,” the report said.
See what others are saying: (The Hollywood Reporter) (Variety) (The New York Times)
Andrew Tate to Remain in Romanian Detention After Losing Appeal
The controversial influencer, accused of sex trafficking and organized crime, has maintained his innocence.
A Romanian court on Wednesday upheld a judge’s decision to extend influencer Andrew Tate’s arrest another 30 days.
The judge initially tacked the extra time onto his detention on Jan. 20. According to BBC News, the judge cited “the capacity…of the defendants to exercise permanent psychological control over the victims, including by resorting to constant acts of violence”.
Tate appealed that decision alongside his brother and two others, all of whom were arrested as part of an ongoing sex trafficking and organized crime investigation. The court’s Wednesday decision rejected that appeal, meaning Tate and the other accused individuals will remain in custody until at least Feb. 27.
Investigators claim that Tate lured victims under the guise of a romantic relationship, only to place them under surveillance and force them to make pornographic content. Tate has denied the accusations.
“You know I’m innocent,” Tate said to reporters Wednesday morning while walking into the courtroom.
“Ask them for evidence and they will give you none,” he added while leaving court. “Because it doesn’t exist. You’ll find out the truth of this case soon.”
Tate’s Controversial Online Presence
Ever since December his arrest, Tate’s Twitter account has continued to post sometimes cryptic messages about the investigation into him.
“Would your life be fine without you?” he tweeted on Tuesday, one day before his appeal was rejected. “In Romania. They can steal your life without a trial. They do not need evidence, In this system, innocent men return to ruined lives. My life outside is fine. But for most men, 6 months detained and their whole life will crumble.”
Tate is a controversial online figure famous for spreading violent misogyny to his often young male followers. He has been banned by a number of social media platforms for his drastic remarks, including one where he said rape victims should “bear responsibility” for the assault they endured.
Tate and his brother recently added high-profile lawyer Tina Glandian to their defense team. Glandian has previously represented celebrities like Chris Brown, Jussie Smollett, and Kesha.
On Wednesday, she said there is a “lack of evidence against the Tate brothers.”
“So far the system has failed,” she said, via the Associated Press.
See what others are saying: (BBC News) (The Associated Press) (Rolling Stone)
QTCinderalla Vows to Sue Deepfake Website: “Constant Objectification” is “Exhausting”
The streamer said that anyone who chooses to view nonconsensual deepfake porn is “the problem.”
QTCinderella Plans Legal Action
Twitch streamer QTCinderalla said during a Monday stream that she is going to sue the maker of a website that hosts explicit deepfake images of herself and other content creators.
“I promise you, with every part of my fucking soul, I am going to sue you,” QTCinderella, whose real name is Blaire, said through tears.
Blaire went live after fellow streamer Atrioc accidentally revealed on Twitch that he had an open tab to a website that hosts deepfake porn. Graphic images of high-profile female streamers were visible his browser, and the website also includes deepfakes of more creators, including Blaire.
Atrioc apologized for accessing deepfake images on a website that promotes explicit content of his female streaming colleagues. He claimed that he got “morbidly curious” and “clicked something” after falling down an artificial intelligence rabbit hole online.
“It’s gross,” he said. “It’s gross and I’m sorry.”
In the past, Blaire has talked about having to pay services thousands of dollars to remove graphic deepfake content that has been posted without her consent. Despite those efforts, it is an issue she still has to deal with on a regular basis.
“Fuck the fucking Internet,” she said during her Monday stream. “Fuck the constant objectification and exploitation of women, it’s exhausting.”
“Fuck Atrioc for showing it to thousands of people,” she continued. “Fuck the people DMing me pictures of myself from that website.”
The Objectification of Female Streamers
Blaire said that it “should not be a part of [her] job” to constantly fight for this content to be removed from the Internet, nor should it be her job to deal with the onslaught of harassment that comes with the dissemination of these fabricated images.
“If you are able to look at women who are not selling themselves or benefiting off of being seen sexually — they’re not benefiting, they’re not selling it, they’re not platforming it themselves — if you are able to look at that, you are the problem,” she said. “You see women as an object.”
On Twitter, she explained that the repercussions of these deepfakes go far beyond exploitation and violation.
“The amount of body dysmorphia I’ve experienced since seeing those photos has ruined me,” she said.
She was far from the only person to call out how invasive it is to post or consume deepfake content of people who did not consent to being depicted in a sexual manner.
“Stop sexualizing people without their consent,” Pokimane, who is also among the female streamers featured on the site, said. “That’s it, that’s the tweet.”
“No one should have themselves be put on a deepfake porn website w/o their consent and it’s fucking disgusting at the men who are making light of this shit. fucking despicable,” another person wrote.
Britney Spears Asks For Privacy After Fans Called Cops to Conduct a Wellness Check on Her
Fans said they were concerned after the singer deleted her Instagram account.
EDITOR’S NOTE: This article was updated to include a statement from Britney Spears
Fans Call 911
Britney Spears said her fans “went a little too far” after some called the police to conduct a wellness check on her.
The fans, many fueled by online conspiracy theories, were concerned about Spears because she deleted her Instagram account. While this is something the singer has done multiple times in the past, her fans thought she had left secret signals in her last post suggesting she needed help.
Some even posted videos of them calling emergency services on TikTok, a platform that is full of conspiracy videos about Spears.
“I love and adore my fans but this time things went a little too far and my privacy was invaded,” Spears wrote in a statement on Thursday, citing “prank phone calls” that were made to police.
According to Spears, officers did not enter her home because once they got to her gate, they “quickly realized there was no issue and left immediately.”
“This felt like I was being gaslit and bullied once the incident made it to the news and being portrayed once again in a poor and unfair light by the media,” Spears continued. “During this time in my life, I truly hope the public and my fans who I care so much about can respect my privacy moving forward.”
On Wednesday, a spokesperson for Ventura County Sheriff’s Office confirmed to Page Six that the department “did get calls into our dispatch” but added there was no reason to believe that Spears was “in any kind of harm or any kind of danger.”
That spokesperson declined to say if officials contacted Spears or conducted a wellness check, citing privacy and public trust issues.
The Prominence of Britney Spears Conspiracies
Just over a year has passed since Spears was freed from a highly restrictive conservatorship that controlled her life and finances for 13 years. Throughout the conservatorship, fans tried to use the pop icon’s social media to pick up clues that she was secretly struggling. She did not publicly speak about the conservatorship until the summer of 2021.
Now that she has her freedom, fans are still reading heavily into her posts. Some believe there are hidden messages in her captions and in the gestures she does while dancing. Others think she is dead, missing, or hiding and that a body double is being used in her posts. Some are so concerned that they are coordinating a mass effort to pressure the Los Angeles Times into investigating Spears’ whereabouts and safety.
In the last several years, many have reflected on Spears’ early days in the spotlight and the cruel ways she was harassed and targeted by paparazzi, news outlets, and culture at large. Often the punchline to a joke throughout the 2000s, many now sympathize with Spears, who was forced to endure heavy public scrutiny at a young age. Documentaries like “Framing Britney Spears” prompted many to see Spears as a victim of abusive media tactics, not the “crazy” woman tabloids painted her to be.
Many are now concerned that fans are only going to subject Spears to a new onslaught of harassment by calling the police to her house. Even if the conspiracy theories are technically well-intentioned and often come from a place of concern, some believe they will jumpstart a media frenzy that could harm Spears’ mental well-being.