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Netflix Numbers to Boost After Changing Its Definition of Views

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  • In its fourth-quarter report, Netflix announced that it is changing its viewing measures. Now, instead of a view counting as 70% of a title being watched, a view will mean as little as two minutes were watched. 
  • This comes as Netflix exceeded expected growth overseas but fell flat in the U.S. and Canada. 
  • The company said that the reason growth may have faltered in these regions could be related to the launches of services like Disney+ and Apple TV+.

Netflix Changes View Counts

Netflix will be changing the way it measures its views, a move that could increase counts by 35%.

In its fourth-quarter earnings letter to shareholders, the streaming giant said its current method of counting household views no longer makes sense given the content on the platform. Per its old method, the platform counted a view if an account watched “70% of a single episode of a series or of an entire film.”

Netflix, however, believes that this is no longer practical because the time lengths of its titles vary so drastically, with shows as short as 15 minutes and films over 130 minutes. Now, the service will count views based on “households (accounts) that chose to watch a given title.” They explain that if an account chose to watch a title for two minutes, this would count as a view. According to their report, those two minutes are “long enough to indicate the choice was intentional.”

They say the model is comparable to the way BBC iPlayer, the “Most Popular” section of the New York Times, and YouTube views are structured. Still, the change is dramatic. There is a significant time difference between watching two minutes of an episode of television or a feature-length film and watching 70% of that same piece of content. Netflix maintained that the change is necessary and noted the increase in views that will result from it.

“This way, short and long titles are treated equally, leveling the playing field for all types of our content including interactive content, which has no fixed length,” their letter said. “The new metric is about 35% higher on average than the prior metric.”

Netflix vs. New Streaming 

This substantial change for Netflix carries even more weight with the ever-growing threat of the streaming wars, which was also noted in their shareholder letter. The platform exceeded expectations for growth overseas, however, they did not hit the mark in the United States and Canada.

In their fourth-quarter, they added 420,000 customers, despite projections anticipating them reaching 600,000. The letter says this is “probably due to our recent price changes and to US competitive launches.”

This quarter lined up with two major events when it comes to streaming: the launches of both Apple TV+ and Disney+. Compared to Apple TV+, Disney+ is seen as the larger competitor. 10 million people subscribed to the service within 24 hours of its debut. The service offered classics from the Disney vault and new content. Their Star Wars-based original series, The Mandalorian, proved to be a massive success because, as it turns out, not even God himself can compete with the magic of Baby Yoda. 

While the numbers from Disney+ are not as clear yet, especially in a way to show a concrete comparison to Netflix, several studies to indicate The Mandalorian was popular to the masses. According to Parrot Analytics, in mid-November, the show was in higher demand than big Netflix hits like Stranger Things and The Crown.

In their report, though, Netflix seemed relatively unafraid of the presence of these platforms. The company was particularly proud of The Witcher, the Henry Cavill-led drama which hit screens on December 20. Their shareholder letter said the series was “tracking to be our biggest season one TV series ever.” Under their new viewer measurement method, it has hit 76 million member households in its first four weeks.

Netflix also compared The Witcher to its competitors via a Google Analytics chart showcasing the search amounts for several shows. Apple TV+’s The Morning Show and Amazon’s Jack Ryan consistently fell below the mark in comparison. The Mandalorian had a consistent amount of searches during its run, but close to The Witcher’s release date, it surges far ahead of it. 

Image via Netflix/Google Analytics.

The graph, however, only represents worldwide searches. Disney+ is only available in a few countries, including the U.S. When taking a look at just searches in the U.S., The Witcher still leaps ahead after its premiere, but the overall differences are less extreme. The Mandalorian ends up being a much more regular and reliable search than The Witcher and came out with a slightly higher average. 

Image via Netflix/Google Analytics.

Netflix acknowledged that these new shows and platforms do pose a threat in their report but ultimately took a strong position that they were at the top of the game. 

“We have a big headstart in streaming and will work to build on that by focusing on the same thing we have focused on for the past 22 years – pleasing members,” the report said. 

See what others are saying: (The Hollywood Reporter) (Variety) (The New York Times)

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Dave Chappelle Says He’s Willing To Meet With Trans Community Under Certain Conditions

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After being criticized for transphobic comments, the comedian said he would give an audience to the transgender community even though he is “confused” about what they would be discussing.


Dave Chappelle Addresses Netflix Employees

Comedian Dave Chappelle responded on Monday to the recent backlash he has faced for making transphobic remarks in his new Netflix stand-up special “The Closer.”

Over the past several weeks, many employees at Netflix have protested against Chappelle’s program and numerous LGBTQ+ rights groups have condemned his comments. Netflix employees staged a walkout last week to call out “The Closer” and advocate for more trans and nonbinary employees to be included at the company. 

Some reports have alleged that Chappelle denied the opportunity to speak with the trans community and allies at Netflix. In a new video addressing the controversy, Chappelle refuted that allegation. 

“It’s been said in the press that I was invited to speak to the transgender employees of Netflix and I refused. That is not true,” he said “If they had invited me, I would have accepted it, although I am confused about what we would be speaking about.

“I said what I said, and boy, I heard what you said. My God, how could I not?” he continued. “You said you want a safe working environment at Netflix. It seems like I’m the only one who can’t go to the office.”

Chappelle Says He Will Meet With Trans Community

Chappelle added that he would be willing to meet with the trans community but is not “bending to anybody’s demands.” 

“I have some conditions. First of all, you cannot come if you have not watched my special from beginning to end,” Chappelle explained. “You must come to a place of my choosing at a time of my choosing, and thirdly, you must admit that Hannah Gadsby is not funny.”

Gadsby is a comedian best known for her Netflix special “Nanette.” While defending Chappelle, Netflix co-CEO Ted Sarandos name-dropped Gadsby and “Nanette” as examples of the service’s offerings that give voice to marginalized communities. Gadsby shot back at the executive, saying she did not want him to “drag [her] name into [his] mess.” 

“Now I have to deal with even more of the hate and anger that Dave Chappelle’s fans like to unleash on me every time Dave gets 20 million dollars to process his emotionally stunted partial world view,” Gadsby wrote on Instagram. “Fuck you and your amoral algorithm cult.”

During “The Closer,” Chappelle called himself “team TERF” while discussing author J.K. Rowling being “canceled” after making a series of transphobic comments herself. He said he agreed with Rowling and added that “gender is a fact.” He later made a slew of other comments, including a joke about Caitlyn Jenner and remarks comparing the genitalia of transgender women to Beyond and Impossible meat.

As outrage poured in, Sarandos released a series of statements in support of Chappelle and his artistic freedom. During his video, Chappelle thanked Sarandos, claiming that he has lost a series of opportunities amid the controversy. Chappelle recently completed a documentary that he says was going to screen at film festivals, but he is allegedly no longer welcome at those events.

“When this controversy came out about ‘The Closer,’ they began disinviting me from these film festivals, and now, today, not a film company, not a movie studio, not a film festival, nobody will touch this film,” Chapelled claimed. “Thank God for Ted Sarandos and Netflix, he’s the only one that didn’t cancel me yet.” 

Chappelle later announced that he will be taking his documentary on tour to cities like San Francisco, New York, Atlanta, and Toronto.

See what others are saying: (Variety) (The Hollywood Reporter) (NPR)

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Affidavit Outlines Alleged Events That Lead Up to Fatal Shooting on “Rust” Set

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Before the tragic incident that resulted in the death of the film’s cinematographer, actor Alec Baldwin was allegedly assured that the gun he was handed on set was not loaded.


Details of Events Leading Up to Shooting

An affidavit alleges that actor Alec Baldwin was rehearsing a scene that involved him pointing a gun at the camera when he misfired the weapon last week, killing the production’s cinematographer, Halyna Hutchins, and injuring director Joel Souza. 

Multiple outlets obtained the affidavit from the Santa Fe County Sheriff’s Office on Sunday. The document details the alleged events that resulted in Thursday’s tragedy on the set of “Rust.” Souza told investigators that during a firearms safety announcement, he heard the prop weapon referred to as a “cold gun,” a term that means the gun is not loaded.

According to Souza, the guns on set were usually checked by two people: armorer Hannah Guttierrez-Reed and assistant director Dave Halls. Halls was in charge of giving the guns to actors, though sources said both Guttierrez-Reed and Halls did so at various times.

The affidavit said that Halls handed the gun to Baldwin while announcing it as a “cold gun.” Investigators say investigators that Halls got the revolver from a tray set up by Gutierrez-Reed.

Souza said the crew had spent part of the day preparing for a scene in a church and later left to take a lunch break at another location. He said he was unsure if the firearm had been checked again after returning from lunch. 

When the accident happened. Souza said he heard what “sounded like a whip and then loud pop.” He first noticed Hutchins grabbing her midsection and stumbling back before realizing he had been hit in the shoulder. 

The incident came after six camera crew workers reportedly walked off the set in protest of unfair and unsafe working conditions. According to the affidavit, a replacement crew had quickly been hired, but production on the day of the accident was off to a late start because of related issues. Regarding general on-set behavior, Souza claimed that “everyone was getting along” and that there had been “no altercations” to his knowledge.

The affidavit’s walkout claim backed up previous reporting from The Los Angeles Times. Sources from the set of “Rust” told the outlet on Friday that half a dozen workers left the set because they were frustrated by safety issues, long hours, long commutes, and a long wait for their paychecks. 

Safety Issues on Set of “Rust”

According to the report, standard industry safety protocols “were not strictly followed,” and at least one worker complained specifically about gun safety. Some sources told The Times that there had already been at least two accidental discharges of a prop gun. Around a week before the fatal accident, Baldwin’s stunt double allegedly fired two rounds after being told a gun was cold. 

“There should have been an investigation into what happened,” one source told the outlet.  “There were no safety meetings. There was no assurance that it wouldn’t happen again. All they wanted to do was rush, rush, rush.”

Another source told The Times that “corners were being cut” on set. 

The report also claimed that Hutchins was among those advocating for her team to have safer work conditions. 

Rust Movie Productions released a statement saying safety “is the top priority of Rust Productions and everyone associated with the company.” 

“Though we were not made aware of any official complaints concerning weapon or prop safety on set, we will be conducting an internal review of our procedures while production is shut down,” the statement continued. 

Baldwin, for his part, sent his condolences to Hutchins’ family on Friday. At the time, he said he was cooperating with the ongoing investigation. 

Vigils have been held in New Mexico and Hollywood to honor Hutchins. The American Film Institute also made a memorial scholarship in her name.

See what others are saying: (Los Angeles Times) (The New York Times) (The Hollywood Reporter)

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Ruby Rose Details Abusive and Unsafe Work Conditions on Set of “Batwoman” Series

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Rose said she and other crew members were seriously injured while filming, but executives insisted that production continue.


Ruby Rose Details Injuries During “Batwoman” Production

Actor Ruby Rose alleged in Instagram Story posts Wednesday that she and other crew members on the set of CW’s “Batwoman” series were seriously injured and subjected to abusive treatment during production.

Rose, who uses she/they pronouns, exited the series in 2020 but did not give explicit details as to why at the time. Now, they are accusing showrunner Caroline Dries, producers Sarah Schechter and Greg Berlanti, and former WBTV executive Peter Roth of fostering a toxic and dangerous work environment.

The original star of “Batwoman” tagged Dries, Schechter, and Berlanti in her Story posts, writing “enough is enough.”

“I’m going to tell the whole world what really happened on that set,” Rose continued. “I will come for you so what happened to me never happens to another person again. And so I can finally take back my life and the truth. Shame on you.”

Rose shared a video of a doctor detailing rib injuries she received on set. She claimed she had enough footage to make an hour-long documentary about these injuries, which allegedly also included a “broken neck,” a “rib split in two” and a “tumor.” In a later post, Rose wrote that in another instance she “got cut in the face so close to my eye in a stunt I could have been blind.”

Rose also shared footage of a surgery they underwent, claiming they had to return to set just 10 days after the operation otherwise “the whole crew and cast would be fired.”

Rose Claims Executives Fostered Dangerous Workplace

“Please to my dear, dear fans stop asking if I will return to that awful show,” Rose continued. “I wouldn’t return for any amount of money nor if a gun were to my head…NOR DID I QUIT. They ruined Kate Kane and they destroyed batwoman, not me.”

Rose added that they were not the only one who sustained traumatic injuries during filming. Rose claimed that the series “lost two stunt doubles” and that one crew member received severe third-degree burns all over his body while the cast and crew watched.

“We were given no therapy after witnessing his skin fall off his face,” Rose wrote. 

Rose even wrote that a woman “was left quadriplegic” during an accident but executives tried “to blame it on her being on her phone.”

“She’s a PA, they work via phones,” Rose continued. “Her accident occurred because our show refused to shut down when everyone else did because of Covid.”

Rose’s allegations regarding mishandling the COVID-19 pandemic continued from there. She wrote that Dries only visited the show’s set four times a year, but still insisted that production continue as COVID posed a threat. Rose said “Batwoman” continued running while other sets, including those of CW productions, were shutting down. 

“[Dries] has no heart and wanted us to finish the season throughout the pandemic and I told her it was a bad idea,” Rose wrote. “I told her everyone was too distracted, constantly checking Covid updates checking on friends.”

Rose claims that when production did finally halt, it was not because a production assistant had been severely injured but because “the government pulled it.”

Separately, Rose accused Roth of having young women steam the crotch area of his pants while he was wearing them. She also alleged that Roth sent a private investigator after her and that Dries encouraged her to comply with him. 

Rose admitted that they “fought people” on set, but claimed they only did so to advocate for safety. Rose said they never raised their voice, unlike fellow actor Dougray Scott, who they accused of going on abusive tirades.  

“Dougray hurt a female stunt double,” Rose claimed. “He yelled like a little bitch at women and was a nightmare. He left when he wanted and arrived when he wanted he abused women and in turn as a lead of a show I sent an email out asking for a no yelling policy, they declined.”

WBTV responded to the allegations Wednesday. The network gave a statement to Deadline accusing Rose of sharing a “revisionist history” that implicates “producers, the cast and crew, the network, and the Studio.”

“The truth is that Warner Bros. Television had decided not to exercise its option to engage Ruby for season two of Batwoman based on multiple complaints about workplace behavior that were extensively reviewed and handled privately out of respect for all concerned,” the statement continued.

See what others are saying: (Rolling Stone) (The Wrap) (Screen Rant)

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