Industry
Too Faced Co-Founder Condemns Sister’s Post Calling NikkieTutorials a Liar After Coming Out as Transgender
Published
3 years agoon

- Massive Beauty YouTuber NikkieTutorials came out as transgender in a new video that has been received with widespread praise.
- However, fans were upset to learn that she was pushed to share her story after unnamed people threatened to leak the information to the press.
- Too Faced Cosmetics then came under scrutiny when the cofounder’s sister made a snide comment about NikkieTutorials being a liar, continuing a long-running feud between the brand and beauty guru.
- The brand co-founder issued a statement condemning his sister’s behavior and said she is no longer employed by Too Faced.
Too Faced Apologizes
Too Faced Cosmetics co-founder Jerrod Blandino apologized Tuesday for his sister Lisa who called beauty YouTuber NikkieTutorials a liar hours after she came out as transgender.
“I would like to make sure it is understood that although I love my sister very much, the things she says or does have absolutely nothing to do with me and do not in any way reflect me, my opinions, thoughts, or feelings nor speak for me or Too Faced in any way shape or form,” Blandino wrote in a post on Instagram stories.
A message from Our Founder Jerrod Blandino pic.twitter.com/OdnCT67INK
— Too Faced Cosmetics (@TooFaced) January 14, 2020
“I am sorry for the hurt she has caused…I do not tolerate this behavior and she is no longer an employee of Too Faced,” he added before expressing how proud he was of NikkieTutorials for sharing her truth.
His post was later shared across the brand’s official social media accounts.
“I’m Coming Out”
The backlash against Too Faced came shortly after Nikkie de Jager, better known as NikkieTutorials, came out as transgender in an emotional 17-minute video posted Monday.
“I can’t believe I am saying this today to all of you, for the entire world to see, but damn it feels good to finally do it. It’s time to let go and be truly free,” de Jager said in the video titled “I’m Coming Out.”
“When I was younger I was born in the wrong body, which means that I am transgender,” she continued.
The 25-year-old from the Netherlands, who has been posting on YouTube for 11 years, opened up about her childhood, explaining that she identified as female for as long as she can remember and began transitioning at a young age with the support of her mother.
De Jager said she had grown her hair out at the age of 6 and was wearing only girls clothing a year or two later. She started hormone treatments and growth stoppers at 14-years-old and “fully transitioned” by the age of 19.
“I transitioned while on YouTube,” the beauty guru said. “And saying that right now seems so crazy to me because I have literally grown up and transformed into me in front of all of you.”
De Jager, one of YouTube’s top beauty creators who has amassed over 12 million subscribers, said she kept her story private for so long because she wanted to live free of labels and wanted her channel to focus on her art.
However, she wanted to assure her fans that she is the same person they have loved and supported for years. “I am me. I am still Nikkie. Nothing changes about that,” she said. “The last thing I want in my life is for you to not trust me anymore, or to look at me with different eyes, or look at me in a different manner, or think that I have changed.”
Blackmail Attempt
While de Jager explained that she has always wanted to share her story with her audience, she admitted that she was doing so now after someone had threatened to pubically out her.
“So today, I am taking back my own power and I have to tell you something,” she said before making her announcement.
Without ever naming who was behind the blackmail attempt, de Jager talked more about how it made her feel.
“I have been blackmailed by people that wanted to leak my story to the press,” she said. “And at first it was frightening to know that there are people out there that are so evil that they can’t respect someone’s true identity. It is vile. It is gross and I know you are watching this.”
She claimed that those blackmailing her wanted to leak her story because they said she is lying and “too scared” to tell people who she really is.
“I’m not scared,” she said directly to the camera before holding her middle finger up to the people who, “thought they could really mess up my life with that.”
Praise from Fans
De Jager’s announcement was met with widespread support from celebs, fans, and fellow YouTubers, many of whom were outraged at the fact that someone else had tried to leak her story.
TRANS IS BEAUTIFUL 🌈 @NikkieTutorials i am so proud of u! i know how hard it is. to see u out and living ur truth has brought me to tears! u don’t know how many people ur inspiring and helping by sharing ur story. i am one of them! she said WOMAN. https://t.co/SoUOndNw7U
— Nikita Dragun (@NikitaDragun) January 13, 2020
Congrats to @NikkieTutorials for reclaiming your story. NO ONE has the right to out anybody else. Period. Coming out is a personal thing, and you do not get to decide that for someone else. I’m so sorry, Nikkie, that you went through that, but I applaud how you handled it.
— Jinkx Monsoon (@JinkxMonsoon) January 14, 2020
whoever blackmailed nikkie made the fatal error of underestimating the power of a fearless, proud, unapologetic female. can’t prey on shame if it doesn’t exist. we got your back ma 👊🏼 https://t.co/ERI9QSPFbV
— gabbie hanna (@GabbieHanna) January 13, 2020
IMAGINE TRYING TO BLACKMAIL SOMEONE BASICALLY FORCING THEM TO COME OUT BEFORE THEY WERE READY. DISGUSTING.
— skyerenaee (@skyerenaee1) January 13, 2020
And anyone who treats Nikkie Tutorials differently after this needs a punch bc she’s still the SAME BAD BITCH WE KNOW AND LOVE❤️ pic.twitter.com/sqYjVS3HZe
Lisa Blandino Sparks Outrage
However, not everyone was supportive of the beauty guru. Twitter users and YouTube drama channels ready to defend de Jager against hate screenshotted a snide comment allegedly made by Lisa Blandino.
The screenshots showed that on her Instagram account @makupprincess, under the name Dani California, she changed her bio to: “Transgender huh? That’s not the only thing she’s been LYING about.”
The comment appeared to signal a continuation of the long-running feud between the beauty star and Too Faced Cosmetics.
In Shane Dawson’s docuseries about his collaboration with Jeffree Star Cosmetics, Star once again accused Too Faced of massively underpaying de Jager for her 2016 makeup collaboration with them. According to Star, she received a $50,000 flat fee for a palette that brought them in over $10 million.
While de Jagger has not openly discussed much about her profits on the palette, she has previously mentioned frustrations over the quality of the product.
I signed my contract with TF back then because I was naive & didn’t know better. at the end of the day, I signed it, it’s my own fault— but what I’ll never forgive is that “allegedly” they changed the palette’s quality behind my back. 1000’s of negative reviews & I was clueless
— NikkieTutorials (@NikkieTutorials) October 6, 2019
I had to see all these negative reviews, while the palettes I had were outstanding. “they lying in their videos to get views” is what I was told. I don’t care about the money.. but I had to fight YEARS to prove my authenticity and gain your trust again. 💔
— NikkieTutorials (@NikkieTutorials) October 6, 2019
After screenshots of Blandino’s comment spread across the internet, many became upset that someone would take such a sensitive moment as an opportunity to tear de Jager down and felt that regardless of any feud, the comment was insensitive.
Enraged social media users began calling Too Faced disgusting and transphobic and soon after, the @makupprincess account changed its bio to read: “Let’s be clear, I love trans people & dislike anyone who lies to hurt others! Period!”

The comment further enraged internet users went on to call for a boycott of the brand. Some even accused Too Faced of possibly being responsible for blackmailing de Jagger.
Too Faced cosmetics is run by transphobic people. This is absolutely disgusting and trashy. I stand with #NikkieTutorials and the trans community and suggest everyone #boycott TOO FACED COSMETICS! pic.twitter.com/l6MavwsHhr
— ًً (@ladygaygay) January 14, 2020
I will never EVER support too faced. pic.twitter.com/lN0sM6wItx
— literallylewis2.0 – ig 🌈 (@dropdeadlewis) January 14, 2020
@TooFaced it was one of you who tried to blackmail Nikkie de Jager after lowballing her for your collaboration. You got called out and decided taking away someone's agency was the best way to handle the situation? Gross.
— dumb game account (@didthisbcuzgamz) January 14, 2020
Im highly suspicious of her. Besides the fact she is trash, it seems to me she might be involved w the blackmail. And if she was involved… i wouldnt be overly surprised her brother might have AT LEAST known about it.
— KateyCakes (@KateyKGecko) January 14, 2020
See what others are saying: (NBC News) (Insider) (E! News)
Industry
Schools Across the U.S. Cancel Classes Friday Over Unverified TikTok Threat
Published
1 year agoon
December 17, 2021By
Cory Ray
Officials in multiple states said they haven’t found any credible threats but are taking additional precautions out of an abundance of safety.
School Cancelled
Schools in no fewer than 10 states either canceled classes or increased their police presence on Friday after a series of TikToks warned of imminent shooting and bombs threats.
Despite that, officials said they found little evidence to suggest the threats are credible. It’s possible no real threat was actually ever made as it’s unclear if the supposed threats originated on TikTok, another social media platform, or elsewhere.
“We handle even rumored threats with utmost seriousness, which is why we’re working with law enforcement to look into warnings about potential violence at schools even though we have not found evidence of such threats originating or spreading via TikTok,” TikTok’s Communications team tweeted Thursday afternoon.
We handle even rumored threats with utmost seriousness, which is why we're working with law enforcement to look into warnings about potential violence at schools even though we have not found evidence of such threats originating or spreading via TikTok.
— TikTokComms (@TikTokComms) December 16, 2021
(2/3) Law enforcement agencies have investigated this threat and determined that it originated in Arizona and is not credible. We want to continue to encourage members of Team BCPS to report suspicious or threatening activities or postings.
— Baltimore County Public Schools (@BaltCoPS) December 16, 2021
While there are no known specific threats against New Jersey schools, the safety of our children is our highest priority and we will work closely with law enforcement to monitor the situation and remain prepared.
— Governor Phil Murphy (@GovMurphy) December 16, 2021
Still, given the uptick of school shootings in the U.S. in recent years, many school districts across the country decided to respond to the rumors. According to The Verge, some districts in California, Minnesota, Missouri, and Texas shut down Friday.
“Based on law enforcement interviews, Little Falls Community Schools was specifically identified in a TikTok post related to this threat,” one school district in Minnesota said in a letter Thursday. “In conversations with local law enforcement, the origins of this threat remain unknown. Therefore, school throughout the district is canceled tomorrow, Friday, December 17.”
In Gilroy, California, one high school that closed its doors Friday said it would reschedule final exams that were expected to take place the same day to January.
According to the Associated Press, several other districts in Arizona, Connecticut, Illinois, Montana, New York, and Pennsylvania stationed more police officers at their schools Friday.
Viral Misinformation or Legitimate Warnings?
As The Verge notes, “The reports of threats on TikTok may be self-perpetuating.”
For example, many of the videos online may have been created in response to initial warnings as more people hopped onto the trend. Amid school cancellations, videos have continued to sprout up — many awash with both rumors and factual information.
“I’m scared off my ass, what do I do???” one TikTok user said in a now-deleted video, according to People.
“The post is vague and not directed at a specific school, and is circulating around school districts across the country,” Chicago Public Schools said in a letter, though it did not identify any specific post. “Please do not re-share any suspicious or concerning posts on social media.”
According to Dr. Amy Klinger, the director of programs for the nonprofit Educator’s School Safety Network, “This is not 2021 phenomenon.”
Instead, she told The Today Show that her network has been tracking school shooting threats since 2013, and she noted that in recent years, they’ve become more prominent on social media.
“It’s not just somebody in a classroom of 15 people hearing someone make a threat,” she said. “It’s 15,000 people on social media, because it gets passed around and it becomes larger and larger and larger.”
See what others are saying: (The Verge) (Associated Press) (People)
Industry
Jake Paul Says He “Can’t Get Cancelled” as a Boxer
Published
2 years agoon
November 1, 2021
The controversial YouTuber opened up about what it has been like to go from online fame to professional boxing.
The New Yorker Profiles Jake Paul
YouTuber and boxer Jake Paul talked about his career switch, reputation, and cancel culture in a profile published Monday in The New Yorker.
While Paul rose to fame as the Internet’s troublemaker, he now spends most of his time in the ring. He told the outlet that one difference between YouTube and boxing is that his often controversial reputation lends better to his new career.
“One thing that is great about being a fighter is, like, you can’t get cancelled,” Paul said. The profile noted that the sport often rewards and even encourages some degree of bad behavior.
“I’m not a saint,” Paul later continued. “I’m also not a bad guy, but I can very easily play the role.”
Paul also said the other difference between his time online and his time in boxing is the level of work. While he says he trains hard, he confessed that there was something more challenging about making regular YouTube content.
“Being an influencer was almost harder than being a boxer,” he told The New Yorker. “You wake up in the morning and you’re, like, Damn, I have to create fifteen minutes of amazing content, and I have twelve hours of sunlight.”
Jake Paul Vs. Tommy Fury
The New Yorker profile came just after it was announced over the weekend Paul will be fighting boxer Tommy Fury in an 8-round cruiserweight fight on Showtime in December.
“It’s time to kiss ur last name and ur family’s boxing legacy goodbye,” Paul tweeted. “DEC 18th I’m changing this wankers name to Tommy Fumbles and celebrating with Tom Brady.”
Pucker up Timmy, it’s time to kiss ur last name and ur family’s boxing legacy goodbye. DEC 18th Im changing this wankers name to Tommy Fumbles and celebrating with Tom Brady. Tickets on sale November 10th!#PaulFury One Will Fall. @MostVpromotions @showtimeboxing @amaliearena pic.twitter.com/IFStMpJul5
— Jake Paul (@jakepaul) October 29, 2021
Both Paul and Fury are undefeated, according to ESPN. Like Paul, Fury has found fame outside of the sport. He has become a reality TV star in the U.K. after appearing on the hit show “Love Island.”
See what others are saying: (The New Yorker) (Dexerto) (ESPN)
Industry
Hackers Hit Twitch Again, This Time Replacing Backgrounds With Image of Jeff Bezos
Published
2 years agoon
October 8, 2021By
Cory Ray
The hack appears to be a form of trolling, though it’s possible that the infiltrators were able to uncover a security flaw while reviewing Twitch’s newly-leaked source code.
Bezos Prank
Hackers targeted Twitch for a second time this week, but rather than leaking sensitive information, the infiltrators chose to deface the platform on Friday by swapping multiple background images with a photo of former Amazon CEO Jeff Bezos.
According to those who saw the replaced images firsthand, the hack appears to have mostly — and possibly only — affected game directory headers. Though the incident appears to be nothing more than a surface-level prank, as Amazon owns Twitch, it could potentially signal greater security flaws.
More Twitch shenanigans are afoot. All game directory header pictures on the Web version of Twitch are now showing a closeup picture of Jeff Bezos. It's been like this for the last 2 hours. pic.twitter.com/LcKP9jGMCC
— AnEternalEnigma (@AnEternalEnigma) October 8, 2021
For example, it’s possible the hackers could have used leaked internal security data from earlier this week to discover a network vulnerability and sneak into the platform.
The latest jab at the platforms came after Twitch assured its users it has seen “no indication” that their login credentials were stolen during the first hack. Still, concerns have remained regarding the potential for others to now spot cracks in Twitch’s security systems.
It’s also possible the Bezos hack resulted from what’s known as “cache poisoning,” which, in this case, would refer to a more limited form of hacking that allowed the infiltrators to manipulate similar images all at once. If true, the hackers likely would not have been able to access Twitch’s back end.
The photo changes only lasted several hours before being returned to their previous conditions.
First Twitch Hack
Despite suspicions and concerns, it’s unclear whether the Bezos hack is related to the major leak of Twitch’s internal data that was posted to 4chan on Wednesday.
That leak exposed Twitch’s full source code — including its security tools — as well as data on how much Twitch has individually paid every single streamer on the platform since August 2019.
It also revealed Amazon’s at least partially developed plans for a cloud-based gaming library, codenamed Vapor, which would directly compete with the massively popular library known as Steam.
Even though Twitch has said its login credentials appear to be secure, it announced Thursday that it has reset all stream keys “out of an abundance of caution.” Users are still being urged to change their passwords and update or implement two-factor authentication if they haven’t already.
See what others are saying: (The Verge) (Forbes) (CNET)

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