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Too Faced Co-Founder Condemns Sister’s Post Calling NikkieTutorials a Liar After Coming Out as Transgender

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  • Massive Beauty YouTuber NikkieTutorials came out as transgender in a new video that has been received with widespread praise.
  • However, fans were upset to learn that she was pushed to share her story after unnamed people threatened to leak the information to the press.
  • Too Faced Cosmetics then came under scrutiny when the cofounder’s sister made a snide comment about NikkieTutorials being a liar, continuing a long-running feud between the brand and beauty guru. 
  • The brand co-founder issued a statement condemning his sister’s behavior and said she is no longer employed by Too Faced.

Too Faced Apologizes

Too Faced Cosmetics co-founder Jerrod Blandino apologized Tuesday for his sister Lisa who called beauty YouTuber NikkieTutorials a liar hours after she came out as transgender.

“I would like to make sure it is understood that although I love my sister very much, the things she says or does have absolutely nothing to do with me and do not in any way reflect me, my opinions, thoughts, or feelings nor speak for me or Too Faced in any way shape or form,” Blandino wrote in a post on Instagram stories.

“I am sorry for the hurt she has caused…I do not tolerate this behavior and she is no longer an employee of Too Faced,” he added before expressing how proud he was of NikkieTutorials for sharing her truth.

His post was later shared across the brand’s official social media accounts.

“I’m Coming Out” 

The backlash against Too Faced came shortly after Nikkie de Jager, better known as NikkieTutorials, came out as transgender in an emotional 17-minute video posted Monday.

“I can’t believe I am saying this today to all of you, for the entire world to see, but damn it feels good to finally do it. It’s time to let go and be truly free,” de Jager said in the video titled “I’m Coming Out.”

“When I was younger I was born in the wrong body, which means that I am transgender,” she continued. 

The 25-year-old from the Netherlands, who has been posting on YouTube for 11 years, opened up about her childhood, explaining that she identified as female for as long as she can remember and began transitioning at a young age with the support of her mother.

De Jager said she had grown her hair out at the age of 6 and was wearing only girls clothing a year or two later. She started hormone treatments and growth stoppers at 14-years-old and “fully transitioned” by the age of 19. 

“I transitioned while on YouTube,” the beauty guru said. “And saying that right now seems so crazy to me because I have literally grown up and transformed into me in front of all of you.”

De Jager, one of YouTube’s top beauty creators who has amassed over 12 million subscribers, said she kept her story private for so long because she wanted to live free of labels and wanted her channel to focus on her art. 

However, she wanted to assure her fans that she is the same person they have loved and supported for years. “I am me. I am still Nikkie. Nothing changes about that,” she said. “The last thing I want in my life is for you to not trust me anymore, or to look at me with different eyes, or look at me in a different manner, or think that I have changed.”

Blackmail Attempt

While de Jager explained that she has always wanted to share her story with her audience, she admitted that she was doing so now after someone had threatened to pubically out her. 

“So today, I am taking back my own power and I have to tell you something,” she said before making her announcement.

Without ever naming who was behind the blackmail attempt, de Jager talked more about how it made her feel. 

“I have been blackmailed by people that wanted to leak my story to the press,” she said. “And at first it was frightening to know that there are people out there that are so evil that they can’t respect someone’s true identity. It is vile. It is gross and I know you are watching this.”

She claimed that those blackmailing her wanted to leak her story because they said she is lying and “too scared” to tell people who she really is. 

“I’m not scared,” she said directly to the camera before holding her middle finger up to the people who, “thought they could really mess up my life with that.” 

Praise from Fans 

De Jager’s announcement was met with widespread support from celebs, fans, and fellow YouTubers, many of whom were outraged at the fact that someone else had tried to leak her story.

Lisa Blandino Sparks Outrage

However, not everyone was supportive of the beauty guru. Twitter users and YouTube drama channels ready to defend de Jager against hate screenshotted a snide comment allegedly made by Lisa Blandino.

The screenshots showed that on her Instagram account @makupprincess, under the name Dani California, she changed her bio to: “Transgender huh? That’s not the only thing she’s been LYING about.”

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Source: @makupprincess

The comment appeared to signal a continuation of the long-running feud between the beauty star and Too Faced Cosmetics. 

In Shane Dawson’s docuseries about his collaboration with Jeffree Star Cosmetics, Star once again accused Too Faced of massively underpaying de Jager for her 2016 makeup collaboration with them. According to Star, she received a $50,000 flat fee for a palette that brought them in over $10 million.

While de Jagger has not openly discussed much about her profits on the palette, she has previously mentioned frustrations over the quality of the product.

After screenshots of Blandino’s comment spread across the internet, many became upset that someone would take such a sensitive moment as an opportunity to tear de Jager down and felt that regardless of any feud, the comment was insensitive.

Enraged social media users began calling Too Faced disgusting and transphobic and soon after, the @makupprincess account changed its bio to read: “Let’s be clear, I love trans people & dislike anyone who lies to hurt others! Period!”

Source: @makupprincess

The comment further enraged internet users went on to call for a boycott of the brand. Some even accused Too Faced of possibly being responsible for blackmailing de Jagger.

See what others are saying: (NBC News) (Insider) (E! News)

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JoJo Siwa Fans Caution Against Labeling the Star’s Sexuality

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  • JoJo Siwa was featured in two TikTok videos Wednesday that many felt signaled her as a member of the LGBTQ+ community.
  • One showed her dancing and lip-syncing to Paramore’s “Aint It Fun,” along with members of the TikTok group Pride House LA. Siwa specifically mouthed the lyric “Now you’re one of us,” which is also the caption of the post. 
  • The second video showed her lip-syncing to Lady Gaga’s “Born This Way,” a song that has long been heralded as an LGBTQ+ anthem.  
  • The 17-year-old entertainer has not directly addressed speculations about her sexuality, prompting many to caution against labeling her.

JoJo Siwa TikToks Trigger Sexuality Speculations

JoJo Siwa fans are urging the public not to label the 17-year-old entertainer’s sexuality, especially when she has not explicitly done so herself.

The request came after Siwa became a trending topic Wednesday when many speculated that she had come out as a member of the LGBTQ+ community.

The speculations stem from two TikTok videos she was featured in. The first was posted on choreographer Kent Boyd’s account. It features him and other members of the TikTok group Pride House LA, which includes several stars from Disney Channel’s “Teen Beach Movie.”

It showed them all lip-syncing and dancing along to Paramore’s hit song “Ain’t It Fun.” Siaw specifically mouthed the lyric “Now you’re one of us.” That lyric was also the caption of the post.

@kentboyd_

Now your one of us!! @itsjojosiwa @molleegray @garrettclayton91 @jekajane #pridehousela

♬ now ur one of us – Mia Mugavero

Later in the day, Siwa posted a video on her personal TikTok account that featured her lip-syncing to Lady Gaga’s “Born This Way,” a song that has long been heralded as an LGBTQ+ anthem. 

Part of the lyrics she sang along to were: “No matter gay, straight or bi, lesbian transgender life / I’m on the right track baby, I was born to survive.” 

Reactions

These posts really started all the rumors online, and things picked up when influencers like James Charles, Bretman Rock, and others expressed their support.

Many fans also left comments on the videos saying they were proud of her, and journalist Yashar Ali tweeted, “This feels like a big deal if it is what I think it is…JoJo Siwa is hugely popular with kids.”

“And as someone just pointed out, if it is what I think it is, she’s doing it at the height of her fame when she’s selling out arenas,” he continued.

Despite the wave of praise, other fans feel that it’s inappropriate and harmful to make speculations about anyone’s sexuality.

Many have even shared their own experiences coming out, reminding people not to label Siwa as anything until she explicitly chooses to share that information herself. 

While Siwa hasn’t directly addressed any of the responses as of yet, she has retweeted a post that features her video, the pride flag emoji, and the caption, “@itsjojosiwa is on the right track, she was born this way.”

Still, others also noted that she has publicly asked Lady Gaga to collaborate with her in the past, so perhaps this is a signal about that happening soon.

Others believe it could also be Siwa’s way of signaling that she is an ally of the LGBTQ+ community.

See what others are saying: (Insider) (Metro) (Teen Vogue)

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Google Investigates Top AI Researcher Who Was Looking Into a Previous Firing

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  • Google is investigating the co-leader of its Ethical AI team, Margaret Mitchell.
  • While Mitchell has not been fired, her account has been locked because Google said she “exfiltrated thousands of files” and shared them with people outside of the company. 
  • In a tweet, Mitchell indicated that she had been “documenting current critical issues” related to the firing of another Google AI Ethicist in December.
  • Sources reportedly told Axios that Mitchell had been specifically looking for messages that showed discriminatory treatment of that fired researcher.

Google Investigates Margaret Mitchell

On Tuesday, Google stated that it is now investigating the co-leader of its Ethical Al team, Margaret Mitchell.

Mitchell has reportedly not been fired, but her company email account has been locked.

According to Google, its security systems automatically lock employee accounts “when they detect that the account is at risk of compromise due to credential problems or when an automated rule involving the handling of sensitive data has been triggered.”

In this case, Google said Mitchell “exfiltrated thousands of files” and then shared them with people outside of the company. 

Why Did Mitchell Begin Looking Through Files?

Mitchell’s investigation is related to the ousting of another top AI ethicist at Google, Timnit Gebru, who was fired at the beginning of December. 

Before Gebru was fired, managers reportedly instructed her to withdraw an unpublished research paper upon her return from vacation. In an email to the internal listserv Google Brain Women and Allies, Gebru then voiced frustration at managers for allegedly making the decision without her input. 

“You are not worth having any conversations about this, since you are not someone whose humanity (let alone expertise recognized by journalists, governments, scientists, civic organizations such as the electronic frontiers foundation etc) is acknowledged or valued in this company,” Gebru said in a critique of the decision. 

Gebru’s firing led to such a massive outcry from Google employees that Google CEO Sundar Pichai pledged to investigate the situation. 

On Friday, Mitchell indicated in a tweet that she was also looking into Gebru’s firing, saying that she was “documenting current critical issues from [Gebru’s] firing, point by point, inside and outside work.”

According to Axios, sources have said that Mitchell used automated scripts to siphon through messages that potentially document discriminatory treatment against Gebru.

See what others are saying: (Axios) (The Verge) (Bloomberg)

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Twitter CEO Jack Dorsey Says Trump Ban Was the “Right Decision” But Sets “Dangerous” Precedent

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  • While defending Twitter’s decision to permanently ban President Donald Trump, CEO Jack Dorsey noted the “dangerous” precedent such a move set.
  • “Having to take these actions fragment the public conversation,” Dorsey said in a lengthy Twitter thread on Wednesday. “They divide us. They limit the potential for clarification, redemption, and learning.”
  • Dorsey’s message came the same day Twitter fully reinstated Rep. Lauren Boebert’s (R-Co.) account, hours after locking it for violating Twitter rules. A Twitter spokesperson later described the lock as an “incorrect enforcement action.”

Dorsey Describes Trump Ban as a Double-Edged Sword

In a lengthy Twitter thread published Wednesday, CEO Jack Dorsey defended his platform’s decision to permanently ban President Donald Trump, while also noting the “dangerous” precedent such a unilateral move sets.

Twitter made the decision to ban Trump on Jan. 8, two days after pro-Trump insurrectionists stormed the U.S. Capitol complex in an assault that left multiple dead.

“I do not celebrate or feel pride in our having to ban [Trump] from Twitter, or how we got here,” Dorsey said in the first of 13 tweets. 

Nonetheless, Dorsey described Trump’s ban as “the right decision for Twitter.”

“Offline harm as a result of online speech is demonstrably real, and what drives our policy and enforcement above all,” he added.

“That said, having to ban an account has real and significant ramifications,” Dorsey continued.

“[It] sets a precedent I feel is dangerous: the power an individual or corporation has over a part of the global public conversation.”

Dorsey described most bans as a failure of Twitter to “promote healthy conversation,” though he noted that exceptions to such a mindset also exist. Among other failures, Dorsey said extreme actions like a ban can “fragment public conversation,” divide people, and limit “clarification, redemption, and learning.”

Dorsey: Trump Bans Were Not Coordinated

Dorsey continued his thread by addressing claims and criticism that Trump’s ban on Twitter violated free speech.

“A company making a business decision to moderate itself is different from a government removing access, yet can feel much the same,” he said.

Indeed, multiple legal experts have stated that Trump’s ban on social media does not amount to First Amendment violations, as the First Amendment only addresses government censorship. 

“If folks do not agree with our rules and enforcement, they can simply go to another internet service,” Dorsey added. However, Dorsey noted that such a concept has been challenged over the past week. 

Trump has now been banned or suspended from a number of platforms, including Facebook, Instagram, and YouTube. On Wednesday, Snapchat announced plans to terminate Trump’s account in the “interest of public safety.” Previously, Snapchat had only suspended his account, but as of Jan. 20, it will be permanently banned. 

Addressing criticism of the swift bans handed down by these platforms in the wake of the Capitol attack, Dorsey said he doesn’t believe Trump’s bans on social media were coordinated.

“More likely: companies came to their own conclusions or were emboldened by the actions of others,” he said.

Twitter Reverses Course of Locking Rep. Lauren Boebert’s Account

Dorsey’s thread regarding the fragile nature of regulating users’ privileges on the platform seemed to play out earlier the same day.

On Wednesday, newly-elected Rep. Lauren Boebert (R-Co.) posted a screenshot to Instagram showing that her Twitter account had been locked for six days. The screenshot stated that she had violated Twitter’s rules and would be unable to tweet, retweet, or like until her account was unlocked. 

Hours later, Twitter reversed course and fully reinstated her account. 

“In this instance, our teams took the incorrect enforcement action. The Tweet in question is now labeled in accordance with our Civic Integrity Policy. The Tweet will not be required to be removed and the account will not be temporarily locked,” a spokesperson for the platform told Insider.

It is unknown what tweet caused that initial ban, as Twitter refused to say. 

The latest tweet from Boebert’s account to be tagged with a fact check warning is from Sunday. In that tweet, she baselessly and falsely accuses the DNC of rigging the 2020 Election, a claim that largely inspired the Capitol attacks. 

See what others are saying: (Business Insider) (CNN) (Associated Press)

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