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Too Faced Co-Founder Condemns Sister’s Post Calling NikkieTutorials a Liar After Coming Out as Transgender

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  • Massive Beauty YouTuber NikkieTutorials came out as transgender in a new video that has been received with widespread praise.
  • However, fans were upset to learn that she was pushed to share her story after unnamed people threatened to leak the information to the press.
  • Too Faced Cosmetics then came under scrutiny when the cofounder’s sister made a snide comment about NikkieTutorials being a liar, continuing a long-running feud between the brand and beauty guru. 
  • The brand co-founder issued a statement condemning his sister’s behavior and said she is no longer employed by Too Faced.

Too Faced Apologizes

Too Faced Cosmetics co-founder Jerrod Blandino apologized Tuesday for his sister Lisa who called beauty YouTuber NikkieTutorials a liar hours after she came out as transgender.

“I would like to make sure it is understood that although I love my sister very much, the things she says or does have absolutely nothing to do with me and do not in any way reflect me, my opinions, thoughts, or feelings nor speak for me or Too Faced in any way shape or form,” Blandino wrote in a post on Instagram stories.

“I am sorry for the hurt she has caused…I do not tolerate this behavior and she is no longer an employee of Too Faced,” he added before expressing how proud he was of NikkieTutorials for sharing her truth.

His post was later shared across the brand’s official social media accounts.

“I’m Coming Out” 

The backlash against Too Faced came shortly after Nikkie de Jager, better known as NikkieTutorials, came out as transgender in an emotional 17-minute video posted Monday.

“I can’t believe I am saying this today to all of you, for the entire world to see, but damn it feels good to finally do it. It’s time to let go and be truly free,” de Jager said in the video titled “I’m Coming Out.”

“When I was younger I was born in the wrong body, which means that I am transgender,” she continued. 

The 25-year-old from the Netherlands, who has been posting on YouTube for 11 years, opened up about her childhood, explaining that she identified as female for as long as she can remember and began transitioning at a young age with the support of her mother.

De Jager said she had grown her hair out at the age of 6 and was wearing only girls clothing a year or two later. She started hormone treatments and growth stoppers at 14-years-old and “fully transitioned” by the age of 19. 

“I transitioned while on YouTube,” the beauty guru said. “And saying that right now seems so crazy to me because I have literally grown up and transformed into me in front of all of you.”

De Jager, one of YouTube’s top beauty creators who has amassed over 12 million subscribers, said she kept her story private for so long because she wanted to live free of labels and wanted her channel to focus on her art. 

However, she wanted to assure her fans that she is the same person they have loved and supported for years. “I am me. I am still Nikkie. Nothing changes about that,” she said. “The last thing I want in my life is for you to not trust me anymore, or to look at me with different eyes, or look at me in a different manner, or think that I have changed.”

Blackmail Attempt

While de Jager explained that she has always wanted to share her story with her audience, she admitted that she was doing so now after someone had threatened to pubically out her. 

“So today, I am taking back my own power and I have to tell you something,” she said before making her announcement.

Without ever naming who was behind the blackmail attempt, de Jager talked more about how it made her feel. 

“I have been blackmailed by people that wanted to leak my story to the press,” she said. “And at first it was frightening to know that there are people out there that are so evil that they can’t respect someone’s true identity. It is vile. It is gross and I know you are watching this.”

She claimed that those blackmailing her wanted to leak her story because they said she is lying and “too scared” to tell people who she really is. 

“I’m not scared,” she said directly to the camera before holding her middle finger up to the people who, “thought they could really mess up my life with that.” 

Praise from Fans 

De Jager’s announcement was met with widespread support from celebs, fans, and fellow YouTubers, many of whom were outraged at the fact that someone else had tried to leak her story.

Lisa Blandino Sparks Outrage

However, not everyone was supportive of the beauty guru. Twitter users and YouTube drama channels ready to defend de Jager against hate screenshotted a snide comment allegedly made by Lisa Blandino.

The screenshots showed that on her Instagram account @makupprincess, under the name Dani California, she changed her bio to: “Transgender huh? That’s not the only thing she’s been LYING about.”

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Source: @makupprincess

The comment appeared to signal a continuation of the long-running feud between the beauty star and Too Faced Cosmetics. 

In Shane Dawson’s docuseries about his collaboration with Jeffree Star Cosmetics, Star once again accused Too Faced of massively underpaying de Jager for her 2016 makeup collaboration with them. According to Star, she received a $50,000 flat fee for a palette that brought them in over $10 million.

While de Jagger has not openly discussed much about her profits on the palette, she has previously mentioned frustrations over the quality of the product.

After screenshots of Blandino’s comment spread across the internet, many became upset that someone would take such a sensitive moment as an opportunity to tear de Jager down and felt that regardless of any feud, the comment was insensitive.

Enraged social media users began calling Too Faced disgusting and transphobic and soon after, the @makupprincess account changed its bio to read: “Let’s be clear, I love trans people & dislike anyone who lies to hurt others! Period!”

Source: @makupprincess

The comment further enraged internet users went on to call for a boycott of the brand. Some even accused Too Faced of possibly being responsible for blackmailing de Jagger.

See what others are saying: (NBC News) (Insider) (E! News)

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Two of YouTube’s Highest Earners Are Kids

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  • Forbes released its annual list of top-earning YouTubers, placing 8-year-old Ryan Kaji at the top spot with $26 million and 5-year-old Nastya Radzinskaya at No. 3 with $18 million. 
  • The stars have brought new attention to the popularity of kids’ content on the platform just ahead of new policy changes that will impact ad revenue for it. 
  • Several familiar faces were also on the list, including Pewdiepie and Dude Perfect, however many were surprised to see Jake and Logan Paul edged out of the top 10.

Kids Earn Big 

Two of YouTuber’s highest-earning creators of 2019 are under the age of 10, according to the annual YouTube creator estimates from Forbes. 

8-year-old Ryan Kaji, star of the massively popular YouTube channel Ryan’s World (formerly Ryan ToysReview) earned himself the top spot for the second year in a row with an estimated $26 million, based on pretax figures from June 2018-June 2019. That’s a jump from the $22 million that put him at the top of last year’s list.

The second-biggest earner of the year is Dude Perfect, the sports entertainment group known for various trick shots, stunts, and battle videos. 

But 5-year-old Anastasia Radzinskaya is one creator on the list who is arguably turning the most heads. Radzinskaya, who moved to the U.S. from Russia in 2018, was born with cerebral palsy and doctors feared she might never be able to speak. To document her development through treatments, her parents decided to post videos of her so friends and family could watch her progress.

The videos started off as fairly ordinary child experiences like playdates with her dad or her pet cat, but she quickly gained a following from internet users all over the globe. Radzinskaya, who goes by Nastya or Stacy, now has a total of 107 million subscribers across her six different channels. Her most popular one, “Like Nastya Vlog” has 42 million alone. 

Nastya’s impressive following helped her bring in six-figure deals with brands like Legoland and Dannon, according to Forbes. Now she sits at No. 3 on their list with a whopping $18 million. 

Creators like Nastya and Ryan have opened people’s eyes to just how huge children’s content is on YouTube. Eyal Baumel, CEO of Yoola, a management company that specializes in digital stars including Nastya told Forbes, “YouTube is the most popular babysitter in the world.”

According to a Pew Research Center study done this year, videos with kids in them average almost three times as many views as other types of videos from high-subscriber channels. A separate study showed that 81% of parents with kids under 11 let them watch YouTube.

These young internet superstars, their parents, and the teams that represent them have made sure that their popularity transcends YouTube. Ryan for instance now has his own line of branded toys, clothing, and home goods that you can easily find at Target, Walmart, and Amazon. He also landed his own TV show on Nickelodeon and has a deal with Hulu to repackage his videos.

Nastya too will soon be launching a line of toys, a mobile game, and a book. 

Plans to expand to platforms outside of YouTube is probably a great idea of these child stars, especially as the potential for massive earnings on YouTube changes. In September, YouTube announced that it would be changing the way it displays ads on children’s content. 

The changes are meant to comply with the Children’s Online Privacy Protection Act after the Federal Trade Commission and New York Attorney General Letitia James accused YouTube of illegally collecting personal information from children to show them targeted ads.

YouTube said it will remove personalized ads on kids’ content starting next year, but now many creators are worried that, along with their income, the changes could also impact other factors, like search results and recommendations. Others feel the FTC has not been specific enough about what YouTube should consider child-directed content and are worried about the future of their content. 

Who Else Made the List? 

As far as the remaining top earners, the list includes a comedy duo, several gamers, and one beauty mogul. Here are the remaining creators who made the top 10. 

  • #4 Rhett and Link – $17.5 million
  • #5 Jeffree Star: $17 million
  • #6 Preston (Preston Arsement) $14 million
  • #7 (tie) Pewdiepie (Felix Kjellberg)  $13 million
  • #7 (tie) Markiplier (Mark Fischbach) $13 million 
  • #9 DanTDM (Daniel Middleton) $12 million 
  • #10 VanossGaming (Evan Fong) $11.5 million 

As some have pointed out, Jake and Logan Paul are notably not on this year’s list, both of whom made last year’s top 10. Jake’s absence was particularly surprising since the YouTuber held the No. 2 spot in 2018 with $21.5 million while his brother placed 10th with $14.5 million. 

However, the Paul brothers have earned themselves a reputation for controversy and both stopped daily vlogging in mid-2018 to pursue other projects, so that likely had a huge impact on their annual YouTube revenue. 

See what others are saying: (Business Insider) (Variety) (BBC)

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Internet Reacts to Tana Mongeau Winning ‘Creator of the Year’ at the 2019 Streamy Awards

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  • Tana Mongeau beat out big creators like MrBeast and David Dobrik for the honor of “Creator of the Year” at this year’s Streamy Awards. 
  • Some, including YouTubers Peter Monn and Ethan Klien. were upset by the news and suggested that others were more deserving.
  • Others noted that the category is fan-voted and slammed critics for trying to discredit her win.

2019 Creator of the Year

YouTuber Tana Mongeau took home the coveted “Creator of the Year” award at Friday night’s Streamy’s ceremony to the surprise of many internet users and even Mongeau herself. 

The massive internet stars Mongeau beat out for the honor included Colins Key, David Dobrik, Emma Chamberlain, Lilly Singh, Loren Gray, MrBeast, Ninja, Safiya Nygaard, and Simply Nailogical.

“I don’t want to make a big deal out of this but it is not, it is not Davik Dobrik,”  fellow YouTuber Casey Neistat said before announcing the winner. 

“I’m sorry David, but you’ve won like every award tonight. It’s only fair,” Neitstat said to Dobrik, who had already picked up three Streamys for best First Person, Ensemble Cast (The Vlog Squad), and Collaboration (for a video with Kylie Jenner.)

“Give it to Tana,” Dobrik said before Neitstant confirmed that she was indeed the winner. 

Mongeau seemed completely shocked by the news. “I don’t feel like ‘Creator of the Year.’ I’ve never felt like ‘Creator of the Year.’ I feel like the misfit, the outcast, the fuck up. All of those things,” she said during her acceptance speech.

Just one year ago, Mongeau accepted the honor on behalf of Shane Dawson, who received widespread praise for his multi-part docuseries “The Truth About Tanacon,” Mongeau’s failed convention that hoped to rival Vidcon. 

“I think we can all agree this is the only time I’ll ever be holding a ‘Creator of the Year’ award,” she said at last year’s ceremony. 

Mongeau used this year’s full circle moment to thank Dawson. “I really just want to say thank you to the only people who saved my life and got me here and that is my fans and Shane Dawson.” 

“I never thought this would happen,” she added. “Here’s to all the people who don’t feel like ‘Creator of the Year,” she said while raising her Streamy in the air. 

Internet Reacts

Though Mongeau was met with cheers and applause at the ceremony, many internet users appeared to be upset by the news. 

While some were surprised that Dobrik did not take home the award, others felt the Streamy should have gone to MrBeast, who has recently made headlines for his massive campaign to plant 20 million trees around the globe. 

Popular drama YouTuber Peter Monn tweeted, “Mr Beast starts a project to plant 20,000,000 trees to help save the environment. Tana Mongeau has a failed MTV series & gets fake married and wins Creator of the Year. The Streamys are an absolute joke.”

Ethan Klien, of h3h3 productions, tweeted and deleted a sarcastic congratulatory post to Mongeau. “Thank you for being outrageously yourself and a positive role model for young people everywhere,” he wrote alongside two photos to suggest that Mongeau heavily edits her social media photos. 

Klien used the same side by side photos in a controversial video he made earlier this year about faking perfection online. “Well deserved!” he added in another post before removing the comparison photo.

But the most common question people had about Mongeau’s win was: “How?” 

Fan-Voted Award 

It’s not too surprising that many were outraged by Mongeau receiving the Streamy since she has been criticized as a bad influence on children and faced backlash over Tanacon, using the n-word, and charging her subscribers to watch the live steam of her wedding with Jake Paul, among other controversies.

However, many also noted that “Creator of the Year’ falls under the Audience Choice category, meaning that the award is fan-voted.

Many of her fans came to her defense online against those who felt she was undeserving.

“I wouldn’t discredit your favorite creator if they were the one that won, so please STOP discrediting mine & the rest of the fans that voted for tana,” one user tweeted. 

“@tanamongeau won because us, her fans, whose lives SHE impacted, voted for her. If you’re mad ur fav didn’t win why didn’t you vote? Stop saying she didn’t deserve to win when she won fair and square,” another wrote. 

Retweets and stand-alone tweets with a creator’s hashtag counted as votes for the category. According to Insider, Mongeau heavily campaigned for herself, unlike her competitors. If you look at the Streamy’s tweets for the nominees, posts for Mongeau have far more engagement in comparison to her competition. 

For instance, a post for Mongeau gathered over 2,000 retweets, while a similar one for MrBeast earned just over 100.

See what others are saying: (Insider) (Indy100) (ET Online)

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YouTube Updates Harassment Policy to Curb Threats and Personal Attacks

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  • YouTube announced new bullying and harassment policies that will prohibit implied threats and malicious insults based on a person’s sexuality, race, or gender expression.
  • Under the new policy, channels who show a pattern of harassing behavior by continuously making remarks that come close to violating the harassment policy could also receive consequences.
  • These changes come several months after a public controversy where former Vox host Carlos Maza accused conservative commentator Steven Crowder of harassing him on his channel. While Crowder did repeatedly call Maza names like “lispy queer,” YouTube said this was not a violation of their policy.
  • Many were not happy with YouTube’s new policy, resulting in #YouTubeIsOverParty trending on Twitter. Some creators say they have already been impacted by the guidelines.

YouTube’s New Policy

YouTube announced new policy changes that will prohibit implied threats and malicious insults based on a person’s sexuality, race, or gender expression.

In a Wednesday blog post, the company announced that it was tightening the rules in regards to its bullying and harassment guidelines. These rules come after months of review with creators, experts from bullying organizations, free speech proponents, and advisers along all sides of the political spectrum.

“Harassment hurts our community by making people less inclined to share their opinions and engage with each other,” YouTube’s post said. “We heard this time and again from creators, including those who met with us during the development of this policy update.”

The company’s first major change aims to take “a stronger stance against threats and personal attacks.” YouTube’s guidelines previously said videos with explicit threats in them would have actions taken against them, and its new policy extends that to include videos with veiled or implied threats.

“This includes content simulating violence toward an individual or language suggesting physical violence may occur,” the post explains.  

On top of threatening someone, this will also cover demeaning language that YouTube feels crosses the line. This will include “content that maliciously insults someone based on protected attributes such as their race, gender expression, or sexual orientation.”

YouTube also addressed consequences for a “pattern of harassing behavior.” The company’s post says that creators found that harassment sometimes stemmed from remarks repeatedly made over the course of a series of videos or comments. Even though these individual videos or comments may not directly violate YouTube’s policy on their own, the company still has a plan to combat this. 

“Channels that repeatedly brush up against our harassment policy will be suspended from [YouTube Partner Program], eliminating their ability to make money on YouTube,” YouTube said. The platform added that this content could be removed, and channels could receive strikes or be terminated. 

YouTube clarified that these changes would also apply to the platform’s comment section, not just the videos posted. The company believes this will result in the number of comments removed from the site increasing, noting that 16 million were removed in their third quarter. 

YouTube also outlined newer tools that have recently been added that give creators some control over their comment section.

“When we’re not sure a comment violates our policies, but it seems potentially inappropriate, we give creators the option to review it before it’s posted on their channel,” YouTube said.

In the early stages of the roll-out, YouTube saw a 75% reduction in user flags on comments. Most creators now have this setting, but can opt-out of it if they would like. They can also ignore the held comments. 

“We expect there will continue to be healthy debates over some of the decisions and we have an appeals process in place if creators believe we’ve made the wrong call on a video,” the company said of this new update. 

Why Did YouTube Change Its Policy?

Many believe these changes were prompted by the controversy between Carlos Maza, who hosted a series for Vox, and Steven Crowder, who hosts a series called Louder with Crowder on YouTube. Back in May, Maza tweeted a thread calling Crowder out for repeatedly calling him names on his show. Crowder repeatedly referred to Maza as “Mr. Gay Vox,” a “lispy queer,” and “gay Latino from Vox” in a mocking tone. 

Crowder defended himself, saying this should not count as bullying, as he made these comments while providing criticism of Maza’s series. YouTube ended up responding to Maza saying that his comments, while potentially offensive, did not violate their policy.

Maza continued to call YouTube out for this decision. He said this “gives bigots free license” and accused the site of using its gay creators. Many criticized YouTube’s response, which came in June as the company celebrated pride month. Some found it hypocritical for the company to be publically celebrating the LGBTQ community while also allowing comments some perceived as homophobic to stay on their site.

Because of all this backlash, YouTube ended up suspending Crowder’s revenue. This decision was also met with outrage.

Maza and Crowder React

Maza tweeted a thread about the new policy on Wednesday morning. He claims that the real problem is whether or not YouTube will enforce it on all creators, which he thinks is unlikely. 

“YouTube loves to manage PR crises by rolling out vague content policies they don’t actually enforce,” he wrote. “These policies only work if YouTube is willing to take down its most popular rule-breakers. And there’s no reason, so far, to believe that it is.”

Before YouTube made their official announcement, Crowder posted a video titled “Urgent. The YouTube ‘Purge’ Is Coming.” The video was uploaded Tuesday and is based largely on murmurs about what was to come. He said the policies could silence and negatively impact his channel and others like it. 

“Obviously my heart goes out to any future conservative or any future independent voices that are affected because people got their feelings hurt,” he said. 

Policy Gets Negative Feedback

Other creators also shared their reactions, with some saying they were already being impacted by the new changes. Ian Carter, known online as iDubbbz, tweeted a screenshot of an email from YouTube saying his video “Content Cop: Leafy” was taken down for violating guidelines.

He uses vulgar and antagonistic language in the video, and jokes about bullying being okay. Many, however, don’t think the video should have been removed as it was meant to call out someone else’s bad behavior. 

Another creator, Gokanaru said his video critiquing h3h3 productions was removed. 

Some online were frustrated with this, noting that their videos should not be taken down while someone like Onision, who has been accused of predatory behavior and grooming, still has videos online. 

#YouTubeIsOverParty was a trending topic on Twitter by late Wednesday morning. Many used the hashtag to say that the policy could negatively impact creativity on the platform and that YouTube should not try to make this seem like this was a policy that creators asked for.  

Even though the trending topic gained a lot of traction, YouTuber Taylor Harris said that as far as the use of the site goes, YouTube will likely be unimpacted. 

See what others are saying: (Axios) (Tech Crunch) (Vox)

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