- Massive Beauty YouTuber NikkieTutorials came out as transgender in a new video that has been received with widespread praise.
- However, fans were upset to learn that she was pushed to share her story after unnamed people threatened to leak the information to the press.
- Too Faced Cosmetics then came under scrutiny when the cofounder’s sister made a snide comment about NikkieTutorials being a liar, continuing a long-running feud between the brand and beauty guru.
- The brand co-founder issued a statement condemning his sister’s behavior and said she is no longer employed by Too Faced.
Too Faced Apologizes
Too Faced Cosmetics co-founder Jerrod Blandino apologized Tuesday for his sister Lisa who called beauty YouTuber NikkieTutorials a liar hours after she came out as transgender.
“I would like to make sure it is understood that although I love my sister very much, the things she says or does have absolutely nothing to do with me and do not in any way reflect me, my opinions, thoughts, or feelings nor speak for me or Too Faced in any way shape or form,” Blandino wrote in a post on Instagram stories.
“I am sorry for the hurt she has caused…I do not tolerate this behavior and she is no longer an employee of Too Faced,” he added before expressing how proud he was of NikkieTutorials for sharing her truth.
His post was later shared across the brand’s official social media accounts.
“I’m Coming Out”
The backlash against Too Faced came shortly after Nikkie de Jager, better known as NikkieTutorials, came out as transgender in an emotional 17-minute video posted Monday.
“I can’t believe I am saying this today to all of you, for the entire world to see, but damn it feels good to finally do it. It’s time to let go and be truly free,” de Jager said in the video titled “I’m Coming Out.”
“When I was younger I was born in the wrong body, which means that I am transgender,” she continued.
The 25-year-old from the Netherlands, who has been posting on YouTube for 11 years, opened up about her childhood, explaining that she identified as female for as long as she can remember and began transitioning at a young age with the support of her mother.
De Jager said she had grown her hair out at the age of 6 and was wearing only girls clothing a year or two later. She started hormone treatments and growth stoppers at 14-years-old and “fully transitioned” by the age of 19.
“I transitioned while on YouTube,” the beauty guru said. “And saying that right now seems so crazy to me because I have literally grown up and transformed into me in front of all of you.”
De Jager, one of YouTube’s top beauty creators who has amassed over 12 million subscribers, said she kept her story private for so long because she wanted to live free of labels and wanted her channel to focus on her art.
However, she wanted to assure her fans that she is the same person they have loved and supported for years. “I am me. I am still Nikkie. Nothing changes about that,” she said. “The last thing I want in my life is for you to not trust me anymore, or to look at me with different eyes, or look at me in a different manner, or think that I have changed.”
While de Jager explained that she has always wanted to share her story with her audience, she admitted that she was doing so now after someone had threatened to pubically out her.
“So today, I am taking back my own power and I have to tell you something,” she said before making her announcement.
Without ever naming who was behind the blackmail attempt, de Jager talked more about how it made her feel.
“I have been blackmailed by people that wanted to leak my story to the press,” she said. “And at first it was frightening to know that there are people out there that are so evil that they can’t respect someone’s true identity. It is vile. It is gross and I know you are watching this.”
She claimed that those blackmailing her wanted to leak her story because they said she is lying and “too scared” to tell people who she really is.
“I’m not scared,” she said directly to the camera before holding her middle finger up to the people who, “thought they could really mess up my life with that.”
Praise from Fans
De Jager’s announcement was met with widespread support from celebs, fans, and fellow YouTubers, many of whom were outraged at the fact that someone else had tried to leak her story.
Lisa Blandino Sparks Outrage
However, not everyone was supportive of the beauty guru. Twitter users and YouTube drama channels ready to defend de Jager against hate screenshotted a snide comment allegedly made by Lisa Blandino.
The screenshots showed that on her Instagram account @makupprincess, under the name Dani California, she changed her bio to: “Transgender huh? That’s not the only thing she’s been LYING about.”
The comment appeared to signal a continuation of the long-running feud between the beauty star and Too Faced Cosmetics.
In Shane Dawson’s docuseries about his collaboration with Jeffree Star Cosmetics, Star once again accused Too Faced of massively underpaying de Jager for her 2016 makeup collaboration with them. According to Star, she received a $50,000 flat fee for a palette that brought them in over $10 million.
While de Jagger has not openly discussed much about her profits on the palette, she has previously mentioned frustrations over the quality of the product.
After screenshots of Blandino’s comment spread across the internet, many became upset that someone would take such a sensitive moment as an opportunity to tear de Jager down and felt that regardless of any feud, the comment was insensitive.
Enraged social media users began calling Too Faced disgusting and transphobic and soon after, the @makupprincess account changed its bio to read: “Let’s be clear, I love trans people & dislike anyone who lies to hurt others! Period!”
The comment further enraged internet users went on to call for a boycott of the brand. Some even accused Too Faced of possibly being responsible for blackmailing de Jagger.
Im highly suspicious of her. Besides the fact she is trash, it seems to me she might be involved w the blackmail. And if she was involved… i wouldnt be overly surprised her brother might have AT LEAST known about it.— KateyCakes (@KateyKGecko) January 14, 2020
Shane Dawson Says Hurtful Comments Are the Reason He Doesn’t Upload More
- Shane Dawson uploaded a video to his new YouTube channel dedicated to makeup videos and other “random” posts.
- Shortly after his latest video went live, Dawson shared a comment someone left about his weight, saying that comments like these are what keep him from uploading more.
- After a flood of support, Dawson apologized for posting the screenshot and said he was taking a break from the internet.
Long-time YouTuber Shane Dawson opened up on Wednesday about negative comments that make him hesitant to upload more content.
As you probably already know, Dawson has a massively successful channel with over 23 million subscribers. And while fans love when he drops a new docuseries, he regularly hears complaints that he doesn’t upload enough.
At some point during the process of his recent makeup collaboration with Jeffree Star Cosmetics, he was inspired to create a new channel, ShaneGlossin, which is named after a lip gloss included in his collection. Dawson does already have a second channel, Shane Dawson TV, though he hasn’t uploaded through that account in several years.
In January, Dawson made his followers aware of the third account, calling it a low-pressure place to post makeup videos and other random content.
Shane Tweets About Negative Comments
While his main channel has remained inactive over the past two months, Dawson has uploaded a few videos to his new channel, which currently sits at just over 3 million subscribers. On Wednesday, he uploaded a light-hearted video about his bedazzling obsession and shortly after the video went live, he shared a screenshot of a comment someone left under it.
The comment he shared read: “I love Shane but it’s a damn shame to watch him putting all this weight back on while everyone around him laughs and enables it.”
“Hey Shane why don’t u post more? Why don’t u upload more? Well… this 🙃,” Dawson wrote in the tweet that accompanied the screenshot. “You would think after 13 years on youtube comments wouldn’t get to me but damn… they still feel like the very first time haha.”
It’s no secret that for years, Dawson has been open about his weight insecurities, body image issues, and mental health struggles. After sharing the comment, fans quickly flooded him with messages of love and support.
In a follow-up post, Dawson apologized for sharing the screenshot “Thanks for the nice tweets. I appreciate it a lot,” he wrote. “Sorry I got sensitive and posted that. I usually just ignore stuff but I’m just in a weird headspace lately :/ I think I’m gonna take a break from the internet for a bit. Thanks for being supportive and having my back.”
While Dawson has been met with kindness from friends and fans, his post highlights the impact hate comments on social media can have on a person, no matter how big or small their following.
See what others are saying: (Dexerto) (Pop Buzz) (Distractify)
Ninja Sparks Conversations About Dealing With Gaming Losses
- Ninja tweeted that the phrase “it’s just a game” signals a weak mindset and was critical of players who are not angry after a loss.
- Some saw it as a message about improvement and taking the game seriously, while others used it as an opportunity to make jokes.
- But many said the comments send a bad message to his young audience and argued that you do not need to become angry to learn from a loss.
Tyler “Ninja” Blevins, one of the Internet’s biggest gamers, called out players who aren’t angry after a loss, sparking conversations about healthy ways to deal with failure.
On Tuesday, Ninja tweeted, “The phrase ‘it’s just a game’ is such a weak mindset. You are ok with what happened, losing, imperfection of a craft. When you stop getting angry after losing, you’ve lost twice.”
“There’s always something to learn, and always room for improvement, never settle,” he added.
Many interpreted his tweet as an inspirational message about taking gaming seriously and agreed with him.
I totally agree, nowadays it’s mainly PvP, meaning someone with skills better than yours beat you, there is nothing wrong with striving to be the best or having emotions after a lost, it’s a game you care about, your passion for it should be unbeatable.— Xynotexx (@xynotexx) February 19, 2020
Others used it as an opportunity to crack jokes about his intense remarks, including Lil Nas X and KSI.
But plenty of others thought his comments actually sent a dangerous message about dealing with and learning from failure.
Gaming YouTuber Ohmwrecker, also known as MaskedGamer, disagreed with Ninja. In a response tweet, he said, “You don’t have to be a sore / salty loser and get all toxic to learn from a loss. I feel strongly losing helps you get better, especially in competitive games. Anyone doing anything competitive should find value in a loss, but don’t need anger to benefit.”
He also said it actually was weak to suggest that managing your emotions is “losing twice” and accused Ninja of trying to justify his own internal challenges.
Thousands of other users chimed in expressing similar sentiments about managing emotions.
Dig the sentiment but you can still care about your craft and not get angry after losing.— Cohh Carnage (@CohhCarnage) February 18, 2020
I used to get super angry when I would perform badly. But lately it’s much more about analyzing, learning, etc. Just accepting that losing is the first step in that process of learning.👍
Ninja Says He Never Suggested Violent Rage Was Appropriate
In a now-deleted tweet, another person called Ninja’s stance disappointing, “particularly from someone with an audience who will take this as ‘it’s ok to smash my keyboard/scream at my loved ones/punch a hole in the wall just because I lost a game.’”
Ninja responded to that user with, “Where in this tweet do I say punch a wall and smash a keyboard/rage? It’s the way you perceived the message 🤔”
When someone argued that Ninja was essentially telling kids to keep playing until they win otherwise they are failures, Ninja said, “‘There is always room for improvement, never settle’ is bad advice?”
The wave of backlash doesn’t seem to have changed Ninja’s mind about his long-running issue with people who say “its just a game.” One user even shared a clip of Ninja once commenting on this topic. “Imagine telling Lebron James, Tom Brady, that when they’re pissed off after losing a game that ‘its just a game,” he says in the clip.
“Are you kidding me? You’re so stupid. It’s the competitive nature bro. It’s about respect bro. It’s about pride. It’s so much bigger than a fucking video game, and anyone that ever users the excuse ‘it’s just a game’ is a horrible human being and is lazy.”
Facts though. pic.twitter.com/puQbtyVI8d— BR1CK (@BR1CKmixer) February 18, 2020
Jake Paul Criticized for Tweets About Anxiety
- YouTuber Jake Paul tweeted, “remember anxiety is created by you,” before advising his followers who might be struggling to remind themselves to be happy, relax their minds, and talk to a friend.
- Many found his comments insulting and dangerous, but others defended him for what they felt was a well-intentioned tweet with advice that some might find helpful.
- In a follow-up tweet, Paul opened up about his own anxiety issues and explained that he was trying to say there are ways to help cope, but he eventually deleted that post along with his initial tweet.
“Anxiety is Created by You”
Internet users are slamming YouTuber Jake Paul over a tweet about mental health that many found dangerous and insulting.
On Monday the 23-year-old tweeted, “remember anxiety is created by you. sometimes you gotta let life play out and remind yourself to be happy & that the answers will come.”
“Chill your mind out,” he added before recommending that those struggling “go for a walk” or “talk to a friend.”
The tweet prompted thousands of responses from internet users. Many, of course, joked that Paul had “cured” their anxiety.
Meanwhile, others fired back with more serious responses, including people who suffer from anxiety themselves.
Fellow YouTubers like Sierra Schultzzie also chimed in writing, “This is actually really harmful. Anxiety can be incredibly physical as well as mental. Mental illness is not the fault of the sufferer.”
“Please delete this, you are doing actual harm to your followers who very well may need to be seeking professional help for their problems,” she added.
Colleen Ballinger tweeted, “telling people with anxiety to just stop having anxiety does not help them with their anxiety.”
Andrea Russett wrote, “i can’t believe i’m paying $200 an hour for therapy when i could just remind myself to be happy.”
Paul Tries to Clarify
After seeing some backlash, Paul went back to Twitter with a follow-up post to expand on what he meant. “What I meant is that your anxiety can build up if you let it,” he wrote, “it doesn’t just go away.”
“Mine never does but there’s days where it’s really bad and then there’s days when it’s not as bad so if anxiety starts to build up there ARE ways to help it chill out.”
In another tweet, he wrote: “everyone is clowning my tweet but not it’s spreading more awareness about anxiety which I didn’t even know was a thing till I was 18 but had it my whole life & never knew how to deal with it.”
“If u think u have it or wanna deal with it try reading this,” Paul added along with a link to an article about coping with anxiety from Healthline.com.
In response to those comments, more influencers explained what exactly their issues were with his initial post.
Taylor Nicole Dean said, “ur tweet spread bAD info about anxiety bc it can stop people from getting help when it’s needed thinking they can just walk it off and chill :/ it was also a lil insulting to those who deal with it.”
ur tweet spread bAD info about anxiety bc it can stop people from getting help when it’s needed thinking they can just walk it off and chill :/ it was also a lil insulting to those who deal with it. those “clowning” r the ones providing good info. Just say my bad n move on 😭— taylor nicole dean (@taylorndean) February 18, 2020
Sky Williams responded by telling Paul his tweet was dangerous to his young audience. “Anxiety is bad enough as it is, but now you’re trying to make it seem like its our fault that we feel anxious. it’s just so invalidating and shortsighted. You should delete it.”
nobody is ‘clowning’ on your tweet— ♡♪!? (@SkyWilliams) February 18, 2020
your tweet is dangerous to your young impressionable audience. anxiety is bad enough as it is, but now you’re trying to make it seem like its our fault that we feel anxious.
it’s just so invalidating and shortsighted.
You should delete it.
Paul eventually deleted his initial post as well as his follow up tweet, but left up think link he shared about coping with anxiety.
Some Defend Paul
Despite the widespread backlash against Paul, many felt that his tweet was well-intentioned and could be helpful advice for some.
Honestly it wasn’t amazingly said but if you have a brain you could clearly see that he wasn’t saying it with bad intentions at all. I mean after all at least he is trying to help people. Everyone just needs something to hate on.— Zak (@ZakHoule) February 18, 2020
i think it should be noted that he is not saying this is a cure for anxiety. what he is doing is sharing a couple of things that help him cope with some of his own anxieties. this doesnt mean it will work for everyone nor is he arguing that.— andrea. (@Drey_Faris23) February 18, 2020
Others argued that he shouldn’t be attacked for trying to share advice that has helped him. Instead, those who took issue with his phrasing or message should use this as an opportunity to educate.