- Forbes released its annual list of top-earning YouTubers, placing 8-year-old Ryan Kaji at the top spot with $26 million and 5-year-old Nastya Radzinskaya at No. 3 with $18 million.
- The stars have brought new attention to the popularity of kids’ content on the platform just ahead of new policy changes that will impact ad revenue for it.
- Several familiar faces were also on the list, including Pewdiepie and Dude Perfect, however many were surprised to see Jake and Logan Paul edged out of the top 10.
Kids Earn Big
Two of YouTuber’s highest-earning creators of 2019 are under the age of 10, according to the annual YouTube creator estimates from Forbes.
8-year-old Ryan Kaji, star of the massively popular YouTube channel Ryan’s World (formerly Ryan ToysReview) earned himself the top spot for the second year in a row with an estimated $26 million, based on pretax figures from June 2018-June 2019. That’s a jump from the $22 million that put him at the top of last year’s list.
The second-biggest earner of the year is Dude Perfect, the sports entertainment group known for various trick shots, stunts, and battle videos.
But 5-year-old Anastasia Radzinskaya is one creator on the list who is arguably turning the most heads. Radzinskaya, who moved to the U.S. from Russia in 2018, was born with cerebral palsy and doctors feared she might never be able to speak. To document her development through treatments, her parents decided to post videos of her so friends and family could watch her progress.
The videos started off as fairly ordinary child experiences like playdates with her dad or her pet cat, but she quickly gained a following from internet users all over the globe. Radzinskaya, who goes by Nastya or Stacy, now has a total of 107 million subscribers across her six different channels. Her most popular one, “Like Nastya Vlog” has 42 million alone.
Nastya’s impressive following helped her bring in six-figure deals with brands like Legoland and Dannon, according to Forbes. Now she sits at No. 3 on their list with a whopping $18 million.
Creators like Nastya and Ryan have opened people’s eyes to just how huge children’s content is on YouTube. Eyal Baumel, CEO of Yoola, a management company that specializes in digital stars including Nastya told Forbes, “YouTube is the most popular babysitter in the world.”
According to a Pew Research Center study done this year, videos with kids in them average almost three times as many views as other types of videos from high-subscriber channels. A separate study showed that 81% of parents with kids under 11 let them watch YouTube.
These young internet superstars, their parents, and the teams that represent them have made sure that their popularity transcends YouTube. Ryan for instance now has his own line of branded toys, clothing, and home goods that you can easily find at Target, Walmart, and Amazon. He also landed his own TV show on Nickelodeon and has a deal with Hulu to repackage his videos.
Nastya too will soon be launching a line of toys, a mobile game, and a book.
Plans to expand to platforms outside of YouTube is probably a great idea of these child stars, especially as the potential for massive earnings on YouTube changes. In September, YouTube announced that it would be changing the way it displays ads on children’s content.
The changes are meant to comply with the Children’s Online Privacy Protection Act after the Federal Trade Commission and New York Attorney General Letitia James accused YouTube of illegally collecting personal information from children to show them targeted ads.
YouTube said it will remove personalized ads on kids’ content starting next year, but now many creators are worried that, along with their income, the changes could also impact other factors, like search results and recommendations. Others feel the FTC has not been specific enough about what YouTube should consider child-directed content and are worried about the future of their content.
Who Else Made the List?
As far as the remaining top earners, the list includes a comedy duo, several gamers, and one beauty mogul. Here are the remaining creators who made the top 10.
- #4 Rhett and Link – $17.5 million
- #5 Jeffree Star: $17 million
- #6 Preston (Preston Arsement) $14 million
- #7 (tie) Pewdiepie (Felix Kjellberg) $13 million
- #7 (tie) Markiplier (Mark Fischbach) $13 million
- #9 DanTDM (Daniel Middleton) $12 million
- #10 VanossGaming (Evan Fong) $11.5 million
As some have pointed out, Jake and Logan Paul are notably not on this year’s list, both of whom made last year’s top 10. Jake’s absence was particularly surprising since the YouTuber held the No. 2 spot in 2018 with $21.5 million while his brother placed 10th with $14.5 million.
However, the Paul brothers have earned themselves a reputation for controversy and both stopped daily vlogging in mid-2018 to pursue other projects, so that likely had a huge impact on their annual YouTube revenue.
See what others are saying: (Business Insider) (Variety) (BBC)
Hackers Hit Twitch Again, This Time Replacing Backgrounds With Image of Jeff Bezos
The hack appears to be a form of trolling, though it’s possible that the infiltrators were able to uncover a security flaw while reviewing Twitch’s newly-leaked source code.
Hackers targeted Twitch for a second time this week, but rather than leaking sensitive information, the infiltrators chose to deface the platform on Friday by swapping multiple background images with a photo of former Amazon CEO Jeff Bezos.
According to those who saw the replaced images firsthand, the hack appears to have mostly — and possibly only — affected game directory headers. Though the incident appears to be nothing more than a surface-level prank, as Amazon owns Twitch, it could potentially signal greater security flaws.
For example, it’s possible the hackers could have used leaked internal security data from earlier this week to discover a network vulnerability and sneak into the platform.
The latest jab at the platforms came after Twitch assured its users it has seen “no indication” that their login credentials were stolen during the first hack. Still, concerns have remained regarding the potential for others to now spot cracks in Twitch’s security systems.
It’s also possible the Bezos hack resulted from what’s known as “cache poisoning,” which, in this case, would refer to a more limited form of hacking that allowed the infiltrators to manipulate similar images all at once. If true, the hackers likely would not have been able to access Twitch’s back end.
The photo changes only lasted several hours before being returned to their previous conditions.
First Twitch Hack
Despite suspicions and concerns, it’s unclear whether the Bezos hack is related to the major leak of Twitch’s internal data that was posted to 4chan on Wednesday.
That leak exposed Twitch’s full source code — including its security tools — as well as data on how much Twitch has individually paid every single streamer on the platform since August 2019.
It also revealed Amazon’s at least partially developed plans for a cloud-based gaming library, codenamed Vapor, which would directly compete with the massively popular library known as Steam.
Even though Twitch has said its login credentials appear to be secure, it announced Thursday that it has reset all stream keys “out of an abundance of caution.” Users are still being urged to change their passwords and update or implement two-factor authentication if they haven’t already.
Twitch Blames Server Configuration Error for Hack, Says There’s No Indication That Login Info Leaked
The platform also said full credit card numbers were not reaped by hackers, as that data is stored externally.
Login and Credit Card Info Secure
Twitch released a security update late Wednesday claiming it had seen “no indication” that users’ login credentials were stolen by hackers who leaked the entire platform’s source code earlier in the day.
“Full credit card numbers are not stored by Twitch, so full credit card numbers were not exposed,” the company added in its announcement.
The leaked data, uploaded to 4chan, includes code related to the platform’s security tools, as well as exact totals of how much it has individually paid every single streamer on the platform since August 2019.
Early Thursday, Twitch also announced that it has now reset all stream keys “out of an abundance of caution.” Streamers looking for their new keys can visit a dashboard set up by the platform, though users may need to manually update their software with the new key before being able to stream again depending on what kind of software they use.
As far as what led to the hackers being able to steal the data, Twitch blamed an error in a “server configuration change that was subsequently accessed by a malicious third party,” confirming that the leak was not the work of a current employee who used internal tools.
Will Users Go to Other Streaming Platforms?
While no major creators have said they are leaving Twitch for a different streaming platform because of the hack, many small users have either announced their intention to leave Twitch or have said they are considering such a move.
It’s unclear if the leak, coupled with other ongoing Twitch controversies, will ultimately lead to a significant user exodus, but there’s little doubt that other platforms are ready and willing to leverage this hack in the hopes of attracting new users.
At least one big-name streamer has already done as much, even if largely only presenting the idea as a playful jab rather than with serious intention.
“Pretty crazy day today,” YouTube’s Valkyrae said on a stream Wednesday while referencing a tweet she wrote earlier the day.
“YouTube is looking to sign more streamers,” that tweet reads.
“I mean, they are! … No shade to Twitch… Ah! Well…” Valkyrae said on stream before interrupting herself to note that she was not being paid by YouTube to make her comments.
The Entirety of Twitch Has Been Leaked Online, Including How Much Top Creators Earn
The data dump, which could be useful for some of Twitch’s biggest competitors, could signify one of the most encompassing platform leaks ever.
Massive Collection of Data Leaked
Twitch’s full source code was uploaded to 4chan Wednesday morning after it was obtained by hackers.
Among the 125 GB of stolen data is information revealing that Amazon, which owns Twitch, has at least partially developed plans for a cloud-based gaming library. That library, codenamed Vapor, would directly compete with the massively popular library known as Steam.
With Amazon being the all-encompassing giant that it is, it’s not too surprising that it would try to develop a Steam rival, but it’s eyecatching news nonetheless considering how much the release of Vapor could shake up the market.
The leaked data also showcased exactly how much Twitch has paid its creators, including the platform’s top accounts, such as the group CriticalRole, as well as steamers xQcOW, Tfue, Ludwig, Moistcr1tikal, Shroud, HasanAbi, Sykkuno, Pokimane, Ninja, and Amouranth.
These figures only represent payouts directly from Twitch. Each creator mentioned has made additional money through donations, sponsorships, and other off-platform ventures. Sill, the information could be massively useful for competitors like YouTube Gaming, which is shelling out big bucks to ink deals with creators.
Data related to Twitch’s internal security tools, as well as code related to software development kits and its use of Amazon Web Services, was also released with the hack. In fact, so much data was made public that it could constitute one of the most encompassing platform dumps ever.
Streamer CDawgVA, who has just under 500,000 subscribers on Twitch, tweeted about the severity of the data breach on Wednesday.
“I feel like calling what Twitch just experienced as “leak” is similar to me shitting myself in public and trying to call it a minor inconvenience,” he wrote. “It really doesn’t do the situation justice.”
Despite that, many of the platform’s top streamers have been quite casual about the situation.
“Hey, @twitch EXPLAIN?”xQc tweeted. Amouranth replied with a laughing emoji and the text, “This is our version of the Pandora papers.”
Meanwhile, Pokimane tweeted, “at least people can’t over-exaggerate me ‘making millions a month off my viewers’ anymore.”
Others, such as Moistcr1tikal and HasanAbi argued that their Twitch earning are already public information given that they can be easily determined with simple calculations.
Could More Data Come Out?
This may not be the end of the leak, which was labeled as “part one.” If true, there’s no reason to think that the leakers wouldn’t publish a part two.
For example, they don’t seem to be too fond of Twitch and said they hope this data dump “foster[s] more disruption and competition in the online video streaming space.”
They added that the platform is a “disgusting toxic cesspool” and included the hashtag #DoBetterTwitch, which has been used in recent weeks to drive boycotts against the platform as smaller creators protest the ease at which trolls can use bots to spam their chats with racist, sexist, and homophobic messages.
Still, this leak does appear to lack one notable set of data: password and address information of Twitch users.
That doesn’t necessarily mean the leakers don’t have it. It could just mean they are only currently interested in sharing Twitch’s big secrets.
Regardless, Twitch users and creators are being strongly urged to change their passwords as soon as possible and enable two-factor authentication.