Two of YouTube’s Highest Earners Are Kids
- Forbes released its annual list of top-earning YouTubers, placing 8-year-old Ryan Kaji at the top spot with $26 million and 5-year-old Nastya Radzinskaya at No. 3 with $18 million.
- The stars have brought new attention to the popularity of kids’ content on the platform just ahead of new policy changes that will impact ad revenue for it.
- Several familiar faces were also on the list, including Pewdiepie and Dude Perfect, however many were surprised to see Jake and Logan Paul edged out of the top 10.
Kids Earn Big
Two of YouTuber’s highest-earning creators of 2019 are under the age of 10, according to the annual YouTube creator estimates from Forbes.
8-year-old Ryan Kaji, star of the massively popular YouTube channel Ryan’s World (formerly Ryan ToysReview) earned himself the top spot for the second year in a row with an estimated $26 million, based on pretax figures from June 2018-June 2019. That’s a jump from the $22 million that put him at the top of last year’s list.
The second-biggest earner of the year is Dude Perfect, the sports entertainment group known for various trick shots, stunts, and battle videos.
But 5-year-old Anastasia Radzinskaya is one creator on the list who is arguably turning the most heads. Radzinskaya, who moved to the U.S. from Russia in 2018, was born with cerebral palsy and doctors feared she might never be able to speak. To document her development through treatments, her parents decided to post videos of her so friends and family could watch her progress.
The videos started off as fairly ordinary child experiences like playdates with her dad or her pet cat, but she quickly gained a following from internet users all over the globe. Radzinskaya, who goes by Nastya or Stacy, now has a total of 107 million subscribers across her six different channels. Her most popular one, “Like Nastya Vlog” has 42 million alone.
Nastya’s impressive following helped her bring in six-figure deals with brands like Legoland and Dannon, according to Forbes. Now she sits at No. 3 on their list with a whopping $18 million.
Creators like Nastya and Ryan have opened people’s eyes to just how huge children’s content is on YouTube. Eyal Baumel, CEO of Yoola, a management company that specializes in digital stars including Nastya told Forbes, “YouTube is the most popular babysitter in the world.”
According to a Pew Research Center study done this year, videos with kids in them average almost three times as many views as other types of videos from high-subscriber channels. A separate study showed that 81% of parents with kids under 11 let them watch YouTube.
These young internet superstars, their parents, and the teams that represent them have made sure that their popularity transcends YouTube. Ryan for instance now has his own line of branded toys, clothing, and home goods that you can easily find at Target, Walmart, and Amazon. He also landed his own TV show on Nickelodeon and has a deal with Hulu to repackage his videos.
Nastya too will soon be launching a line of toys, a mobile game, and a book.
Plans to expand to platforms outside of YouTube is probably a great idea of these child stars, especially as the potential for massive earnings on YouTube changes. In September, YouTube announced that it would be changing the way it displays ads on children’s content.
The changes are meant to comply with the Children’s Online Privacy Protection Act after the Federal Trade Commission and New York Attorney General Letitia James accused YouTube of illegally collecting personal information from children to show them targeted ads.
YouTube said it will remove personalized ads on kids’ content starting next year, but now many creators are worried that, along with their income, the changes could also impact other factors, like search results and recommendations. Others feel the FTC has not been specific enough about what YouTube should consider child-directed content and are worried about the future of their content.
Who Else Made the List?
As far as the remaining top earners, the list includes a comedy duo, several gamers, and one beauty mogul. Here are the remaining creators who made the top 10.
- #4 Rhett and Link – $17.5 million
- #5 Jeffree Star: $17 million
- #6 Preston (Preston Arsement) $14 million
- #7 (tie) Pewdiepie (Felix Kjellberg) $13 million
- #7 (tie) Markiplier (Mark Fischbach) $13 million
- #9 DanTDM (Daniel Middleton) $12 million
- #10 VanossGaming (Evan Fong) $11.5 million
As some have pointed out, Jake and Logan Paul are notably not on this year’s list, both of whom made last year’s top 10. Jake’s absence was particularly surprising since the YouTuber held the No. 2 spot in 2018 with $21.5 million while his brother placed 10th with $14.5 million.
However, the Paul brothers have earned themselves a reputation for controversy and both stopped daily vlogging in mid-2018 to pursue other projects, so that likely had a huge impact on their annual YouTube revenue.
See what others are saying: (Business Insider) (Variety) (BBC)
Schools Across the U.S. Cancel Classes Friday Over Unverified TikTok Threat
Officials in multiple states said they haven’t found any credible threats but are taking additional precautions out of an abundance of safety.
Schools in no fewer than 10 states either canceled classes or increased their police presence on Friday after a series of TikToks warned of imminent shooting and bombs threats.
Despite that, officials said they found little evidence to suggest the threats are credible. It’s possible no real threat was actually ever made as it’s unclear if the supposed threats originated on TikTok, another social media platform, or elsewhere.
“We handle even rumored threats with utmost seriousness, which is why we’re working with law enforcement to look into warnings about potential violence at schools even though we have not found evidence of such threats originating or spreading via TikTok,” TikTok’s Communications team tweeted Thursday afternoon.
Still, given the uptick of school shootings in the U.S. in recent years, many school districts across the country decided to respond to the rumors. According to The Verge, some districts in California, Minnesota, Missouri, and Texas shut down Friday.
“Based on law enforcement interviews, Little Falls Community Schools was specifically identified in a TikTok post related to this threat,” one school district in Minnesota said in a letter Thursday. “In conversations with local law enforcement, the origins of this threat remain unknown. Therefore, school throughout the district is canceled tomorrow, Friday, December 17.”
In Gilroy, California, one high school that closed its doors Friday said it would reschedule final exams that were expected to take place the same day to January.
According to the Associated Press, several other districts in Arizona, Connecticut, Illinois, Montana, New York, and Pennsylvania stationed more police officers at their schools Friday.
Viral Misinformation or Legitimate Warnings?
As The Verge notes, “The reports of threats on TikTok may be self-perpetuating.”
For example, many of the videos online may have been created in response to initial warnings as more people hopped onto the trend. Amid school cancellations, videos have continued to sprout up — many awash with both rumors and factual information.
“I’m scared off my ass, what do I do???” one TikTok user said in a now-deleted video, according to People.
“The post is vague and not directed at a specific school, and is circulating around school districts across the country,” Chicago Public Schools said in a letter, though it did not identify any specific post. “Please do not re-share any suspicious or concerning posts on social media.”
According to Dr. Amy Klinger, the director of programs for the nonprofit Educator’s School Safety Network, “This is not 2021 phenomenon.”
Instead, she told The Today Show that her network has been tracking school shooting threats since 2013, and she noted that in recent years, they’ve become more prominent on social media.
“It’s not just somebody in a classroom of 15 people hearing someone make a threat,” she said. “It’s 15,000 people on social media, because it gets passed around and it becomes larger and larger and larger.”
See what others are saying: (The Verge) (Associated Press) (People)
Jake Paul Says He “Can’t Get Cancelled” as a Boxer
The controversial YouTuber opened up about what it has been like to go from online fame to professional boxing.
The New Yorker Profiles Jake Paul
YouTuber and boxer Jake Paul talked about his career switch, reputation, and cancel culture in a profile published Monday in The New Yorker.
While Paul rose to fame as the Internet’s troublemaker, he now spends most of his time in the ring. He told the outlet that one difference between YouTube and boxing is that his often controversial reputation lends better to his new career.
“One thing that is great about being a fighter is, like, you can’t get cancelled,” Paul said. The profile noted that the sport often rewards and even encourages some degree of bad behavior.
“I’m not a saint,” Paul later continued. “I’m also not a bad guy, but I can very easily play the role.”
Paul also said the other difference between his time online and his time in boxing is the level of work. While he says he trains hard, he confessed that there was something more challenging about making regular YouTube content.
“Being an influencer was almost harder than being a boxer,” he told The New Yorker. “You wake up in the morning and you’re, like, Damn, I have to create fifteen minutes of amazing content, and I have twelve hours of sunlight.”
Jake Paul Vs. Tommy Fury
The New Yorker profile came just after it was announced over the weekend Paul will be fighting boxer Tommy Fury in an 8-round cruiserweight fight on Showtime in December.
“It’s time to kiss ur last name and ur family’s boxing legacy goodbye,” Paul tweeted. “DEC 18th I’m changing this wankers name to Tommy Fumbles and celebrating with Tom Brady.”
Both Paul and Fury are undefeated, according to ESPN. Like Paul, Fury has found fame outside of the sport. He has become a reality TV star in the U.K. after appearing on the hit show “Love Island.”
See what others are saying: (The New Yorker) (Dexerto) (ESPN)
Hackers Hit Twitch Again, This Time Replacing Backgrounds With Image of Jeff Bezos
The hack appears to be a form of trolling, though it’s possible that the infiltrators were able to uncover a security flaw while reviewing Twitch’s newly-leaked source code.
Hackers targeted Twitch for a second time this week, but rather than leaking sensitive information, the infiltrators chose to deface the platform on Friday by swapping multiple background images with a photo of former Amazon CEO Jeff Bezos.
According to those who saw the replaced images firsthand, the hack appears to have mostly — and possibly only — affected game directory headers. Though the incident appears to be nothing more than a surface-level prank, as Amazon owns Twitch, it could potentially signal greater security flaws.
For example, it’s possible the hackers could have used leaked internal security data from earlier this week to discover a network vulnerability and sneak into the platform.
The latest jab at the platforms came after Twitch assured its users it has seen “no indication” that their login credentials were stolen during the first hack. Still, concerns have remained regarding the potential for others to now spot cracks in Twitch’s security systems.
It’s also possible the Bezos hack resulted from what’s known as “cache poisoning,” which, in this case, would refer to a more limited form of hacking that allowed the infiltrators to manipulate similar images all at once. If true, the hackers likely would not have been able to access Twitch’s back end.
The photo changes only lasted several hours before being returned to their previous conditions.
First Twitch Hack
Despite suspicions and concerns, it’s unclear whether the Bezos hack is related to the major leak of Twitch’s internal data that was posted to 4chan on Wednesday.
That leak exposed Twitch’s full source code — including its security tools — as well as data on how much Twitch has individually paid every single streamer on the platform since August 2019.
It also revealed Amazon’s at least partially developed plans for a cloud-based gaming library, codenamed Vapor, which would directly compete with the massively popular library known as Steam.
Even though Twitch has said its login credentials appear to be secure, it announced Thursday that it has reset all stream keys “out of an abundance of caution.” Users are still being urged to change their passwords and update or implement two-factor authentication if they haven’t already.