- Peloton, a company that sells indoor bikes, released an advertisement at the end of November that has gone viral.
- The 30-second commercial depicts a husband gifting his wife a Peloton bike. The woman then films herself using the bike over the next year and shows her spouse the compiled clips the following Christmas, thanking him for the present.
- Many have criticized the ad of being sexist and only catering specifically to an affluent audience.
- Others have defended the video and claimed that it was successful as it got people talking about the brand.
Peloton, a cycling brand that sells indoor bikes with internet access and virtual fitness classes, released a new advertisement at the end of November that has come under intense scrutiny.
The 30-second video begins with a man gifting his wife a Peloton bike on Christmas morning. The woman walks downstairs in her pajamas with her eyes covered, holding her daughter’s hand.
“A Peloton?” she says, elated by the sight of the bike.
The ad then switches to a montage of the woman filming herself on her fitness journey, from her first ride to clips of early morning workouts and moments of celebration. The video concludes with a scene from the following Christmas where the woman shows her husband her homemade video diary.
“A year ago, I didn’t realize how much this would change me,” she says in the vlog. “Thank you.”
Since its release almost two weeks ago, the ad has gained much attention. Posted as a YouTube video from Peloton’s channel, the ad has accumulated over 849,000 views. However, the negative feedback far outweighs the positive which is apparent by the over eight times as many dislikes on the video in comparison to likes.
Many have taken to Twitter to share their thoughts on the video. One criticism of the ad is that it pushes sexist ideologies, as it portrays a husband giving his wife a gift designed for self-improvement as well as a woman seeming to lack confidence in certain scenes.
Others are ridiculing the commercial because the woman’s physique doesn’t seem to change at all. She is slender at the beginning of the ad and appears to be the same size at the end of her year-long experience using the Peloton bike.
Additionally, the video is receiving backlash for portraying seemingly wealthy people in an expensive-looking home, a common thread throughout Peloton ads. The backdrop of the woman’s cycling vlog is her large, well-kept house, the living room window showing a view of an expansive yard.
As terrible as this ad is, it might also be a slam dunk for its target demographic.— Mike Wacker (@m_wacker) December 2, 2019
E.g., it might convince a lot of rich housewives in LA to buy a Peloton bike.
Peloton has been ridiculed in the past for catering to wealthier people, perhaps most notoriously by a popular Twitter thread that emerged in January.
I had my carpenter build a $9,000 finished wood riser for my Peloton bike in my glass-enclosed zen garden/home gym pic.twitter.com/VJSOjctYtO— Clue Heywood (@ClueHeywood) January 28, 2019
I have a Peloton at home, at work, and also one placed by the ocean-facing living room windows of our four bedroom beach cottage pic.twitter.com/F21Y1f7eop— Clue Heywood (@ClueHeywood) January 28, 2019
The brand’s marketing lead, Carolyn Tisch Blodgett, admitted to the Wall Street Journal in 2017 that the company had been catered toward affluent riders in the beginning, but that they hoped to shift their audience to a wider range of consumers. The Peloton bike’s starting cost is $2,245.
Defense of the Ad
While many took issue with the advertisement, some people found no problem with it, claiming that it was clear that the woman wanted the bike from the start and it was not forced upon her by her husband.
Some Twitter users were also quick to point out that exercise doesn’t always involve weight loss and that the ad was not wrong to promote a healthy lifestyle without visible changes.
Others even praised the Peloton advertisement, for despite some negative feedback it did successfully generate a lot of talk about the brand.
Genius ad campaign. Anything that gets people talking about your brand, and which puts eyeballs on your expensive ad, is a win. #peloton— a brutal ruin (@ColdMou18809692) December 3, 2019
Virginia Governor Declares State of Emergency Prior to Pro-Gun Rally
- The governor of Virginia declared a state of emergency on Wednesday ahead of a pro-gun rights demonstration next week, banning firearms from the Capitol grounds of Richmond for several days.
- Gov. Ralph Northam warned of “credible threats” from outside groups that are planning to disrupt the assembly with violence.
- The demonstration, organized by the Virginia Citizens Defense League, is scheduled to take place Monday, Jan. 20 on the state’s Capitol grounds.
- Lobbyists plan to protest gun control bills that are being pushed by the state’s government, which Democrats have recently taken control of for the first time in a generation.
State of Emergency Declared
Virginia Governor Ralph Northam announced a temporary state of emergency on Wednesday in preparation for the pro-gun rights rally set to take place in the capital early next week.
“We have received credible intelligence from our law enforcement agencies that there are groups with malicious plans for the rally that is planned for Monday,” Northam said at a press conference. “This includes out-of-state militia groups and hate groups planning to travel from across the country to disrupt our democratic process with acts of violence.”
“They are not coming to peacefully protest,” he added. “They are coming to intimidate and to cause harm.”
In preparation for this possibility, Northam released an executive order detailing the state of emergency that will be set in place from Friday evening until Tuesday evening. Throughout this stretch of time, firearms and other weapons will be prohibited from the Capitol grounds in Richmond.
Northam said that state intelligence analysts have identified rhetoric and threats similar to what was seen prior to the 2017 deadly “Unite the Right” rally in Charlottesville, Virginia that left one person dead directly from the violence and dozens more injured.
“No one wants another incident like the one we saw in Charlottesville in 2017,” Northam said. “We will not allow that mayhem and violence to happen here.”
The rally that Northam is preparing for is being organized by the Virginia Citizens Defense League (VCDL) and will take place on Monday, Jan. 20 — Martin Luther King Jr. Day.
Northam asked the organizers of Monday’s event to “disavow” any groups who threaten violence, according to NPR.
On their frequently-asked-questions page, the VCDL writes that their annual Lobby Day is intended to be a “peaceful event” and encourages attendees to disengage if faced with any kind of harassment.
The VCDL emphasizes the sole purpose of the demonstration is for gun rights supporters to protest gun control bills that are moving forward under a new slate of lawmakers.
Earlier this month, Democrats took over as the majority group in both houses of Virginia legislature, a dynamic that hasn’t been seen in over 25 years. Many of these lawmakers have pledged to support Gov. Northam’s proposed measures to regulate and restrict firearms.
Philip Van Cleave, the president of the pro-gun group, told CNN on Wednesday that he “doesn’t believe the governor has the right to ban weapons.”
Later on Monday, the Charlottesville Coalition for Gun Violence Prevention will also be assembling at the capital for their annual Martin Luther King Jr. Day vigil to honor victims of gun violence. A coordinator for the vigil was advised to push back the start time to avoid the big crowds from the pro-gun rally, according to a local news outlet.
Student Expelled From Christian School After Rainbow-Filled Photo
- A 15-year old girl was expelled from a private Christian school after her mother, Kimberly Alford, shared a photo of her wearing a rainbow-striped sweater next to a colorful cake.
- Alford said the color scheme was a coincidence with no LGBTQ meaning, but the school interpreted the post that way and said it contradicts its beliefs.
- The school later clarified that the teen was not expelled for the photo alone but also for repeated student conduct violations.
- While Alford admitted her daughter had made previous violations, she still argued that the repercussions for the photo were unjust.
A private Christian school in Louisville, Kentucky expelled a student last week after her mother posted a photo of the teenager wearing a rainbow shirt posing next to a colorful cake.
Fifteen-year-old Kayla Kenney celebrated her recent birthday with a small gathering out at a restaurant at the end of December. Her mom, Kimberly Alford, set up the event and posted a photo of Kenney to Facebook shortly after.
The image shows the girl grinning to the camera with a frosted rainbow birthday cake sitting before her. The cake’s decor matches the striped rainbow design on Kenney’s sweater.
On Jan. 6, Alford said she received an email from Bruce Jacobson, the head of Whitefield Academy where her daughter is a student. In it, Jacobson allegedly said that Kenney was being expelled over the post and attached the image in his message.
“The WA Administration has been made aware of a recent picture, posted on social media, which demonstrates a posture of morality and cultural acceptance contrary to that of Whitefield Academy’s beliefs,” Jacobson wrote, according to Alford.
“We made it clear that any further promotion, celebration or any other action and attitudes counter to Whitefield’s philosophy will not be tolerated.”
The school’s reaction to the birthday image baffled the family. Although a rainbow is widely recognized and used as a symbol of LGBTQ pride and support, Alford said the color scheme was just a coincidence with no deeper meaning for her daughter.
“Rainbows don’t mean you’re a certain gender or certain sex or sexuality,” Alford told The Washington Post. “I’m not saying she’s this or that — she’s just Kayla to me… I ordered the cake, she didn’t.”
In a later statement, Whitefield Academy clarified that this was not Kenney’s first breach of their protocol. The school condemned “inaccurate media reports” for making it seem like the expulsion was solely based on the cake photo and said that the teenager had “unfortunately violated our student code of conduct numerous times over the past two years.”
Alford acknowledged that her daughter had misstepped in the past, and cited instances of Kenney being found with e-cigarette paraphernalia and ditching class one day after lunch. She said that in October, after an e-cigarette incident, her daughter had been put on probation.
But the cake picture being the last straw made no sense to Alford or her daughter.
“She was really hurt. She was very upset because she thought, ‘All my friends are going back to school in the morning, and I don’t have anywhere to go,’” Alford told The Washington Post.
She added that her daughter told her, “‘Mom, I didn’t do anything wrong.’”
Whitefield Academy, which serves as a ministry of the Highview Baptist Church, disagreed. According to the school’s parent/student handbook, the Biblical role of the school is to work with families to “mold students to be Christ-like.”
“On occasion, the atmosphere or conduct within a particular home may be counter or in opposition to the Biblical lifestyle the school teaches,” the handbook states. “This includes, but is not limited to, sexual immorality, homosexual orientation, or the inability to support Biblical standards of right and wrong.”
The handbook notes that the school reserves the right to refuse admission or discontinue enrollment of any students who may go against its religious beliefs. According to a local Kentucky news outlet, The Courier-Journal, exemptions for faith-based schools in Louisville’s Fairness Ordinance grant Whitefield Academy the authority to do this.
Alford appealed her daughter’s expulsion but reported that she was denied. She said that administrators did agree to change the expulsion to a “voluntary withdrawal” as to not reflect poorly on Kenney’s record.
The mother said her daughter is now attending a public school and has received overwhelming support from friends at her former school, though she still thinks Kenney was treated “unjustly” and that is why she’s chosen to make the story known.
“I just want to defend her in a graceful way,” Alford told NBC. “I want to stand up for my child,” she said. “Just treat people with kindness and love, and don’t be judgmental.”
At Least 60 Treated After Delta Jet Dumps Fuel Over LA Schools
- A Delta flight headed for Shanghai was ordered to return to LAX shortly after departure due to an engine issue.
- To reach a safe landing weight, the plane released jet fuel that showered over six LA schools, causing minor injuries to at least 60 students and adults.
- Though rare, fuel dumping typically happens at high altitudes or over an unpopulated area.
- Local officials are demanding answers and accountability and the Federal Aviation Administration is launching an investigation to understand why normal fuel dumping procedures were not followed.
Dozens Treated for Injuries
At least 60 people were treated for minor injuries on Tuesday after a Delta flight making an emergency return to Los Angeles International Airport dumped fuel over several local schools.
A spokesperson for the Los Angeles Unified School district confirmed that a low-flying plane discharged jet fuel around noon, however, the district could not confirm how many campuses were affected. Based on reports of injuries, it’s estimated that it was at least six.
Approximately 20 schoolchildren and 11 adults from Park Avenue Elementary School were treated after they were exposed to fuel that rained on over a playground, according to LA County firefighters.
In a statement, the district said, “Students and staff were on the playground at the time and may have been sprayed by fuel or inhaled fumes. Schools immediately called paramedics, who are on the scene and are treating anyone who is complaining of skin irritation or breathing problems.”
“Educators are also visiting every classroom to ensure the safety and wellbeing of all students and staff,” it added.
Several other students and adults treated were from San Gabriel Avenue Elementary and Tweedy Elementary in South Gate, Jordan High and 93rd Street Elementary in South Los Angeles and Graham Elementary in Inglewood.
Many patients complained of skin and eye irritation but were treated with soap and water and were not taken to the hospital. Others also reported a strong toxic smell that lingered in neighborhoods, making it hard to breathe.
LAX officials said a Delta Boeing 777 on its way to Shanghai when it declared a mechanical emergency shortly after takeoff and was ordered to return to the airport.
According to an online flight tracker, the plane turned around just 24 minutes after departure.
None of the 149 passengers on board were injured and the aircraft landed safely after the release of fuel, which Delta said was “required as part of normal procedure to reach a safe landing weight.”
However, according to aviation safety experts, the move is rare and in most cases, it’s done over water or unpopulated areas at a high altitude so that the fuel can disperse and vaporize before reaching the ground.
Delta released a statement about the incident acknowledging the impact it had, saying, “We are concerned about reports of impacts on the ground from the fuel release, and are in close communication with Delta and first responders as their investigators continue. We thank LA County Fire, the LA Fire Department and other responding agencies for their fast response and we are working to learn more.”
Locals Demand Investigation
Residents and local officials have expressed anger over the incident, demanding answers and action.
“Sadly, our entire community has been adversely impacted by this incident, including dozens of children,” Cudahy City Councilman Jack Guerrero said. “I am calling for a full federal investigation into the matter and expect full accountability from responsible parties.”
On Tuesday afternoon, the Federal Aviation Administration promised to investigate.
“The FAA is thoroughly investigating the circumstances behind today’s incident involving a Delta Air Lines flight that was returning to Los Angeles International Airport,” the agency said in a statement before acknowledging that the move was unusual.
“There are special fuel-dumping procedures for aircraft operating into and out of any major U.S. airport. These procedures call for fuel to be dumped over designated unpopulated areas, typically at higher altitudes so the fuel atomizes and disperses before it reaches the ground,” the agency added.
Health officials advise anyone who might have been hit by the jet fuel to shower, get rid of the clothing sprayed, and seek medical attention if symptoms persist.