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‘Meth. We’re on it’: South Dakota’s New Anti-Drug Campaign Met With Ridicule

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  • Officials in South Dakota launched an anti-meth campaign with the slogan “Meth. We’re on it,” which has been mocked and ridiculed online. 
  • Others have also called the motto “tone-deaf” to those impacted by the epidemic and have criticized the state for spending nearly $450,000 on the campaign ads.
  • However, South Dakota’s governor seems happy with the response, saying that the campaign is working because its mission is to get people talking about the issue.

South Dakota Is on Meth

South Dakota launched an anti-drug campaign on Monday with the highly criticized slogan: “Meth. We’re on it.” 

According to state records, South Dakota’s Department of Social Services paid a Minneapolis ad agency $448,914 for the campaign, which includes billboards, commercials, and social media photos that aim to raise awareness about the state’s growing meth epidemic

“South Dakota has a problem,” said a message on the campaign’s website, onmeth.com. “There isn’t a single solution because meth is widespread. But we can approach it from different angles, so it doesn’t take over counties, towns, neighborhoods. Let’s work together. Meth. We’re on it.”

As you might have seen all over social media by now, photos for the initiative include South Dakotans of various ages alongside the motto.

 A video for the campaign also features different South Dakotans saying “I’m on meth.”

State’s Meth Epidemic 

Drug addiction is actually a serious problem in the state. When announcing the initiative, officials said that in 2019, 83% of the state’s court admissions were specifically related to meth. On top of that, twice as many 12- to 17-year-olds reported using meth compared to the national average, according to the National Survey on Drug Use and Health. 

The issue was one the Republican Governor Kristi Noem, the state’s first female governor, has promised to focus on. In the past, groups like the American Civil Liberties Union have criticized the state for relying heaving on the incarceration of drug users instead of investing in treatment. 

Last summer, the state asked companies to pitch them ideas for an aggressive marketing campaign to bring awareness to the meth epidemic, with the Minneapolis firm Broadhead winning the project and grabbing Noem’s attention.

According to a news release for the initiative, officials plan to combat the issue from a law enforcement standpoint by implementing meth task forces in areas known for the majority of the state’s arrests. 

Additionally, Gov. Noem requested more than $1 million in funding to support meth treatment services. The campaign’s website, onmeth.com, also promises to connect residents to preventative and treatment resources. 

Slogan Criticism 

Still, some people couldn’t get past the slogan. Though it was met with a slew of jokes, some also called the ad tone-deaf to the pain and devastation the epidemic has caused. Others fear that laughing at the issue could bring shame to those struggling with addiction. Meanwhile, many criticized the state for spending so much on the ads.

Bill Pearce, assistant dean at the University of California at Berkeley’s Haas School of Business, told The Washington Post that any sincere messaging by the governor was lost by an ad campaign that embodies “poor strategy and poor execution.”

“I can’t imagine this is what they intended to do; any good marketer would look at this and say: ‘Yeah, let’s not do that,’ ” Pearce told the paper. “I’m sure South Dakota residents don’t like being laughed at. That’s what’s happening right now.”

State Officials Double Down

However, it appears that officials are happy with the reactions they are getting online. In fact, state officials are suggesting that the motto was intentionally designed to be provocative. 

In a statement to The New York Times Monday night, Laurie Gill, the state’s secretary for the Department of Social Services said Governor Noem “wanted to do it in a way that got the attention of citizens.”

“We are looking for a way that would cause the citizens to stop, pay attention and understand that we do have a meth issue and that there are resources available.”

She added, “That was the tone going into it, looking for something that would be edgy and that would be able to cut through clutter in advertising and social media.”

“It’s sort of an irony between healthy South Dakotans, that probably very much aren’t meth users, saying ‘Meth. We’re on it.’ The point is everybody is affected by meth. You don’t have to be a user to be affected by meth. Everybody is.”

According to state records, the contract with the ad agency, signed in September, called for approximately $1.4 million to be spent on the campaign. According to Gill, the campaign was slated to run through May and the state could spend less than the total $1.4 million if it wanted to cut back on the campaign. But so far, officials are pleased with the response.

Governor Noem tweeted Monday, “the whole point of the campaign is to raise awareness. So I think that’s working.”

In a separate statement sent to media outlets, she called the initiative “a bold, innovative effort like the nation has never before seen.”

She then went on to make comments similar to her initial tweet saying, “South Dakota’s anti-meth campaign launch is sparking conversations around the state and the country. The mission of the campaign is to raise awareness — to get people talking about how they can be part of the solution and not just the problem. It is working.”

Some aren’t buying it. Professor Pearce told The Washington Post,  “There’s another trope that goes, ‘When they’re running you out of town, pick up a baton and pretend you’re leading the parade,’ ” he said. “That’s what this feels like.”

But others think the campaign is doing its job. 

See what others are saying: (The Washington Post) (The New York Times) (Fox News)

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Dr. Fauci Receives Security Detail After Increased Threats

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  • The government is increasing Dr. Fauci’s personal security detail over concerns for his safety.
  • According to reports, the decision is due to unwanted communication from admirers and the recent spread of right-wing conspiracy theories claiming he is a “deep-state” agent sent to undermine Trump.
  • When asked if he felt threatened during an interview Thursday, Dr. Fauci responded in part: “I’ve chosen this life.”

Dr. Fauci Security Concerns

Government officials have decided to give Dr. Anthony Fauci, a key member of President Donald Trump’s coronavirus taskforce, a personal security detail amid growing concerns over the doctor’s safety.

The move was first reported Wednesday by the Washington Post and has since been confirmed to other outlets. 

According to sources in the Justice Department and the Department of Health and Human Services (HHS) who spoke to the Post, the concerns “include threats as well as unwelcome communications from fervent admirers.”

While the Post reported that the “exact nature of the threats” were not clear, sources told the newspaper that HHS Secretary Alex Azar had “recently grew concerned about Fauci’s safety as his profile rose and he endured more vitriolic criticism online.”

Conspiracy Theories and Smear Campaign

Dr. Fauci has been the target of right-wing smear campaigns and conspiracy theories. According to reports, the conspiracies center around the idea that he is part of a “deep-state” plot to undermine Trump, stemming from the fact that Dr. Fauci has been known to correct or clarify statements the president has made.

While some of these conspiracies have been connected to the doctor for several weeks now, many point to a press conference on March 20 as a specific instance that caused them to gain traction.

During the conference, Trump referred to the State Department the “Deep State Department,” and Dr. Fauci, standing behind him, put his hand over his eyes.

Fauci later claimed he just had a lozenge stuck in his throat, but the incident became fuel for right-wing conspiracy theorists, who claimed that it was evidence Dr. Fauci was trying to undermine Trump.

“On Twitter and Facebook, a post that falsely claimed he was part of a secret cabal who opposed Mr. Trump was soon shared thousands of times, reaching roughly 1.5 million people,” the New York Times reported.

After that, the online attacks grew as more prominent right-wing pundits and blogs began to spread them.

Conservative platforms including as the Gateway Pundit and the American Thinker shared an email Dr. Fauci sent in 2013 that had been published by WikiLeaks, where Fauci praised Hillary Clinton’s “stamina and capability” during her testimony during the Bengazhi hearings.

The American Thinker ran that story with the headline: “Anthony Fauci, the NIH’s face of the coronavirus, is a Deep-State Hillary Clinton–loving stooge.”

Those emails were also shared by Bill Mitchell, a far-right podcast host with more than half a million followers.

“Is Fauci a Hillary plant? Think about this,” he wrote on Twitter. “Trump makes a hopeful statement on #hydrochloroquine and Fauci immediately runs to #CNN, Trump’s most hated #FakeNews outlet to contradict him? That is EXACTLY what a Hillary plant would do.”

Mitchell and others have also accused Fauci of destroying the economy. That point was echoed in another article by the American Thinker, which was retweeted by Fox News Host Laura Ingraham to her 3.2 million followers.

These conspiracies have since been spread on most social media platforms.

“On YouTube, conspiracy-theory videos about Dr. Fauci have racked up hundreds of thousands of views in the past week,” the New York Times wrote. “In private Facebook groups, posts disparaging him have also been shared hundreds of times and liked by thousands of people.”

Buzzfeed News also reported that the conspiracy theories involving Dr. Fauci had been shared on 4chan, where “anonymous users have posted dozens of huge threads about Fauci, implying he’s part of a global pedophile ring after surfacing a photo of him and singer Elton John, claiming Trump has secretly fired him, and accusing him of being part of a global Jewish cabal.”

Response

Trump, however, has tried to tamp down accusations that there are tensions between him and Fauci. In fact, in the last few days, he has taken up more of the doctor’s recommendations regarding social distancing and other concerns.

When asked about the security detail during a press briefing Wednesday, Dr. Fauci did not comment, but Trump interjected, “He doesn’t need security, everybody loves him.”

During an interview Thursday morning on NBC, Dr. Fauci was asked if he felt threatened.

“I’ve chosen this life. I mean I know what it is,” he responded. “There are things about it that are sometimes disturbing. But you just focus on the job you have to do, and just put all that stuff aside and try as best as possible not to pay attention to it, and just forge ahead.” 

See what others are saying: (The Washington Post) (The New York Times) (Buzzfeed News)

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Politicians and Celebrities Push for Changes to Improve Vote by Mail Access

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  • Nancy Pelosi is pushing for funding to expand voting by mail as the coronavirus leaves people trapped at home, unable to go to polling locations. This has come with some pushback from several including the President, but Pelosi and others feel this is how voting should be done going forward.
  • Celebrities like Jennifer Lawrence, Khloe Kardashian, Sia, and more are also joining a campaign to encourage others to vote by mail.
  • In the several states that do not allow all voters to cast ballots in the mail, these stars are telling citizens to contact representatives to make this method more accessible.
  • In addition to voting by mail, some election officials believe electronic voting could be an effective tool in the future.

Pelosi’s Vote by Mail Plan

As the coronavirus postpones primary elections and keeps people at home, politicians and celebrities alike are calling for expanded access to voting by mail.

Speaker of the House Nancy Pelosi told reporters on Wednesday that she is seeking between $2 billion and $4 billion in funding for voting by mail in the next stimulus package.

She is also looking to increase funding for the post office. Pelosi initially announced her intentions to expand voting by mail on Tuesday during an interview on Morning Joe.

“The integrity of the election system is central to our democracy,” she said. “I don’t know how anyone could oppose our enabling the states to have vote by mail.”

The Speaker has faced opposition, though. Some fear that this could lead to lower-income voters who tend to move a lot not having an easy way to vote. President Donald Trump has also expressed issues with stretching voting options. On Monday, he claimed Republicans would never get elected if voting by mail increased.

Pelosi, however, does not believe the President’s claims. 

“I think that’s necessary for our country to have a Republican party and I feel sad that the President does not have confidence that his party can not convince the American people about a path to go forward,” she said on Morning Joe.

Celebrities Speak Up

On top of Pelosi’s efforts, Sen. Amy Klobuchar and Sen. Ron Wyden are working on legislation that will allow more voters to vote early and by mail. Politicians are also not the only ones advocating for voting by mail. Celebrities have partnered up with Represent Us to start a #VoteAtHome campaign. Represent Us is an organization that brings people from across the political spectrum to do a number of things, including fighting political corruption and bribery, and improving our election system. 

Stars like Khloe Kardashian, Sia and Sarah Silverman have all posted to their social media channels with #VoteAtHome, encouraging their followers to apply for absentee ballots so they can vote safely while in lockdowns. 

Several states, however, do not allow people to vote from home. Right now, only 34 states will allow voters to vote absentee without any excuse come November. A handful of states are allowing extended vote-by-mail measures due to the coronavirus, but it is unclear if this will apply to November’s presidential election. There are 12 states that do not grant absentee ballots without an excuse and changing rules in those states could prove to be difficult. 

Because of this, the stars who partnered with Represent Us are encouraging people to contact their representatives and demand that voting by mail be accessible to everyone. Actress Jennifer Lawrence made a video for the group encouraging those watching to speak up. 

“A bill in congress and your Secretary of State can fix this right now,” the Academy Award winner said about voting by mail restrictions.  “So go to Represent.Us/VoteAtHome to find out how you can call your representatives in support of #VoteAtHome. This is extremely important. It’s our elections we’re talking about, so please help spread the word.” 

Voting Online

Voting by mail is not the only solution some see for voting in the age of coronavirus. Two election officials wrote a piece for TechCrunch in support of electronic voting. While the method might seem new and flashy, 23 states and D.C. already let some voters cast ballots via email, while five more allow some to do so via a web portal.

Amelia Powers-Gardner and Chris Walker, the officials who wrote the piece, believe there have always been good reasons to move to online voting. 

“Traditional voting methods simply don’t work for those living abroad, deployed in the military or those with disabilities,” they wrote. “As election officials, it’s our duty to stand up for the constitutional rights of our citizens.”

With the outbreak right now, though, the two believe this could be the time to start taking the subject seriously. 

“Expanding voter participation by ensuring ballot access for all citizens is paramount to protecting our democracy, Powers-Gardner and Walker said.

“In the 21st century, that will necessarily include electronic methods, particularly as we face challenges with voters abroad and contemplate emerging challenges at home like COVID-19, where large public gatherings — and long lines — spark new threats to consider.”

It goes without saying that electronic voting comes with a great number of security concerns. Still, Powers-Gardner and Walker think that with the developments of new technologies, it is possible.

The two cited an instance in Utah where the state’s oldest voter, at the age of 106, was able to vote from an app after she broke her ankle and could not hold a pen steadily. Pilots around the country are also showing progress and allowing for audits to ensure accurate results. 

See what others are saying: (CNBC) (Axios) (The Wrap)

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Trump Announces Ramped Up Counternarcotics Operations During Coronavirus Briefing

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  • At the top of Wednesday’s coronavirus press briefing, President Trump announced plans to double U.S military resources in the Eastern Pacific Ocean and the Caribbean Sea to ramp up efforts against drug cartels.
  • The operation is also viewed as part of increased pushes to add strain on Venezuela’s leader Nicolás Maduro, who the U.S does not recognize as the country’s legitimate president. 
  • CNN and MSNBC cut away from the briefing during the announcement after considering it off-topic, with some reporters criticizing Trump for abusing the pandemic briefings for other political measures. 

Announcement 

President Donald Trump announced Wednesday that the U.S. is enhancing its focus on drug cartels and counternarcotics operations in an unusual start to the White House’s daily coronavirus press briefings. 

“As governments and nations focus on the coronavirus, there’s a growing threat that cartels, criminals, terrorists, and other malign actors will try to exploit this situation for their own gain, and we must not let that happen. We will never let that happen,” the President said. 

Secretary of Defense Mark Esper said the U.S. was doubling military resources in the Eastern Pacific Ocean and the Caribbean Sea to combat the flow of illicit drugs.

“Included in the force package are Navy destroyers and combat ships, Coast Guard cutters, P-8 patrol aircraft and elements of an Army Security Force Assistance Brigade,” Esper added.

President Trump explained that the U.S. Southern Command will increase surveillance, disruption and seizures of drug shipments, and provide other support for eradication efforts. He also said the mission would be supported by 22 partner nations. 

Pressure on Venezuela 

The timing of the announcement came as a bit of a surprise since the coronavirus briefings are usually dedicated to the pandemic response efforts, but officials drew a link between the spreading virus and the new military operation. 

Esper said criminal organizations are trying to capitalize on the fact that governments are distracted by the outbreak. He suggested that deploying the military vessels and ramping up pressure on cartels is also meant to put added strain on Venezuela’s embattled leader Nicolás Maduro. 

The United States and dozens of other countries recognize opposition leader Juan Guaido as Venezuela’s legitimate president after considering Maduro’s 2018 re-election a sham. Still, Maduro has remained in power, backed by Venezuela’s military as well as Russia, China, and Cuba.

“Corrupt actors, like the illegitimate Maduro regime in Venezuela, rely on the profits derived from the sale of narcotics to maintain their oppressive hold on power,” Esper said. “The Venezuelan people continue to suffer tremendously due to Maduro’s criminal control over the country.”

But experts say the enhanced mission has been months in the making as the U.S. increases efforts to oust Maduro. Last week, the U.S. indicted him on charges including drug trafficking while offering a $15 million reward for his arrest and conviction. And on Tuesday, the Trump administration even offered to begin lifting sanctions on the country if the opposition and members of Maduro’s Socialist Party form an interim government without him.

After President Trump announced his new anti-drug efforts, Jorge Rodriguez, Venezuela’s information minister, said the operation was an attempt to divert attention from the U.S. government’s “erratic handling of the coronavirus crisis.” However, he added, “if it is a serious effort to stop drug trafficking, we are willing to collaborate.” 

Networks Turn Away During Announcement 

According to Deadline, CNN and MSNBC each turned their broadcasts away as Trump made the announcement. It was reported that the networks found it off-topic, especially as Trump began to talk about the construction of the wall along the southern border.  

CNN’s John King seemed annoyed by the timing of the announcement, accusing Trump of abusing the briefings for other measures during a time when American’s are learning that 200,000 could die from the virus.

“When you are an incumbent president, to bring that into a briefing in the middle of a pandemic, the day after the incredibly sobering news the administration rightfully delivered to the American people yesterday, is shameless and it’s political.”

“The president has other opportunities to do this. There are 24 hours in a day. He has all the buildings of the government still at his disposal,” he continued. 

MSNBC’s Chuck Todd shared similar criticism, saying “If President Trump had important coronavirus news to tell us, it must not have trumped this.”

Both networks eventually returned to the briefing once the focus shifted solely to the pandemic, however, each broke away again before it ended. 

Some networks and journalists have been debating in recent weeks whether or not they should be airing the briefings live. They argue that at times, the President has used rhetoric seen in his campaign rallies and often dispells inaccurate information that is impossible to fact check in real-time. 

On the other side, some have said cutting briefings amounts to censorship. The networks have already faced backlash from White House officials and the Republican National Comittee for previous times they have cut away. 

See what others are saying: (Deadline) (Bloomberg) (Reuters)  

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