‘Meth. We’re on it’: South Dakota’s New Anti-Drug Campaign Met With Ridicule
- Officials in South Dakota launched an anti-meth campaign with the slogan “Meth. We’re on it,” which has been mocked and ridiculed online.
- Others have also called the motto “tone-deaf” to those impacted by the epidemic and have criticized the state for spending nearly $450,000 on the campaign ads.
- However, South Dakota’s governor seems happy with the response, saying that the campaign is working because its mission is to get people talking about the issue.
South Dakota Is on Meth
South Dakota launched an anti-drug campaign on Monday with the highly criticized slogan: “Meth. We’re on it.”
According to state records, South Dakota’s Department of Social Services paid a Minneapolis ad agency $448,914 for the campaign, which includes billboards, commercials, and social media photos that aim to raise awareness about the state’s growing meth epidemic
“South Dakota has a problem,” said a message on the campaign’s website, onmeth.com. “There isn’t a single solution because meth is widespread. But we can approach it from different angles, so it doesn’t take over counties, towns, neighborhoods. Let’s work together. Meth. We’re on it.”
As you might have seen all over social media by now, photos for the initiative include South Dakotans of various ages alongside the motto.
A video for the campaign also features different South Dakotans saying “I’m on meth.”
State’s Meth Epidemic
Drug addiction is actually a serious problem in the state. When announcing the initiative, officials said that in 2019, 83% of the state’s court admissions were specifically related to meth. On top of that, twice as many 12- to 17-year-olds reported using meth compared to the national average, according to the National Survey on Drug Use and Health.
The issue was one the Republican Governor Kristi Noem, the state’s first female governor, has promised to focus on. In the past, groups like the American Civil Liberties Union have criticized the state for relying heaving on the incarceration of drug users instead of investing in treatment.
Last summer, the state asked companies to pitch them ideas for an aggressive marketing campaign to bring awareness to the meth epidemic, with the Minneapolis firm Broadhead winning the project and grabbing Noem’s attention.
According to a news release for the initiative, officials plan to combat the issue from a law enforcement standpoint by implementing meth task forces in areas known for the majority of the state’s arrests.
Additionally, Gov. Noem requested more than $1 million in funding to support meth treatment services. The campaign’s website, onmeth.com, also promises to connect residents to preventative and treatment resources.
Still, some people couldn’t get past the slogan. Though it was met with a slew of jokes, some also called the ad tone-deaf to the pain and devastation the epidemic has caused. Others fear that laughing at the issue could bring shame to those struggling with addiction. Meanwhile, many criticized the state for spending so much on the ads.
3/3 Ultimately, we want for our addicted relatives to have health, healing and wellness, not to feel belittled. Let’s not forget that part. —So really, this is not just shitty, lazy marketing on SD’s part, but incredibly irresponsible communications. #MethWeAreOnIt— Sarah Sunshine Manning (@SarahSunshineM) November 19, 2019
Bill Pearce, assistant dean at the University of California at Berkeley’s Haas School of Business, told The Washington Post that any sincere messaging by the governor was lost by an ad campaign that embodies “poor strategy and poor execution.”
“I can’t imagine this is what they intended to do; any good marketer would look at this and say: ‘Yeah, let’s not do that,’ ” Pearce told the paper. “I’m sure South Dakota residents don’t like being laughed at. That’s what’s happening right now.”
State Officials Double Down
However, it appears that officials are happy with the reactions they are getting online. In fact, state officials are suggesting that the motto was intentionally designed to be provocative.
In a statement to The New York Times Monday night, Laurie Gill, the state’s secretary for the Department of Social Services said Governor Noem “wanted to do it in a way that got the attention of citizens.”
“We are looking for a way that would cause the citizens to stop, pay attention and understand that we do have a meth issue and that there are resources available.”
She added, “That was the tone going into it, looking for something that would be edgy and that would be able to cut through clutter in advertising and social media.”
“It’s sort of an irony between healthy South Dakotans, that probably very much aren’t meth users, saying ‘Meth. We’re on it.’ The point is everybody is affected by meth. You don’t have to be a user to be affected by meth. Everybody is.”
According to state records, the contract with the ad agency, signed in September, called for approximately $1.4 million to be spent on the campaign. According to Gill, the campaign was slated to run through May and the state could spend less than the total $1.4 million if it wanted to cut back on the campaign. But so far, officials are pleased with the response.
Governor Noem tweeted Monday, “the whole point of the campaign is to raise awareness. So I think that’s working.”
In a separate statement sent to media outlets, she called the initiative “a bold, innovative effort like the nation has never before seen.”
She then went on to make comments similar to her initial tweet saying, “South Dakota’s anti-meth campaign launch is sparking conversations around the state and the country. The mission of the campaign is to raise awareness — to get people talking about how they can be part of the solution and not just the problem. It is working.”
Some aren’t buying it. Professor Pearce told The Washington Post, “There’s another trope that goes, ‘When they’re running you out of town, pick up a baton and pretend you’re leading the parade,’ ” he said. “That’s what this feels like.”
But others think the campaign is doing its job.
See what others are saying: (The Washington Post) (The New York Times) (Fox News)
White Supremacist Propaganda Reached Record High in 2022, ADL Finds
“We cannot sit idly by as these extremists pollute our communities with their hateful trash,” ADL CEO Jonathan Greenblatt said.
White supremacist propaganda in the U.S. reached record levels in 2022, according to a report published Wednesday by the Anti-Defamation League’s Center of Extremism.
The ADL found over 6,700 cases of white supremacist propaganda in 2022, which marks a 38% jump from the nearly 4,900 cases the group found in 2021. It also represents the highest number of incidents ever recorded by the ADL.
The propaganda tallied by the anti-hate organization includes the distribution of racist, antisemitic, and homophobic flyers, banners, graffiti, and more. This propaganda has spread substantially since 2018, when the ADL found just over 1,200 incidents.
“There’s no question that white supremacists and antisemites are trying to terrorize and harass Americans with their propaganda,” ADL CEO Jonathan Greenblatt said in a statement. “We cannot sit idly by as these extremists pollute our communities with their hateful trash.”
The report found that there were at least 50 white supremacist groups behind the spread of propaganda in 2022, but 93% of it came from just three groups. One of those groups was also responsible for 43% of the white supremacist events that took place last year.
White supremacist events saw a startling uptick of their own, with the ADL documenting at least 167, a 55% jump from 2021.
Propaganda was found in every U.S. state except for Hawaii, and events were documented in 33 states, most heavily in Massachusetts, California, Ohio, and Florida.
“The sheer volume of white supremacist propaganda distributions we are documenting around the country is alarming and dangerous,” Oren Segal, Vice President of the ADL’s Center on Extremism said in a statement. “Hardly a day goes by without communities being targeted by these coordinated, hateful actions, which are designed to sow anxiety and create fear.”
“We need a whole-of-society approach to combat this activity, including elected officials, community leaders, and people of good faith coming together and condemning this activity forcefully,” Segal continued.
See what others are saying: (Axios) (The Hill) (The New York Times)
Adidas Financial Woes Continue, Company on Track for First Annual Loss in Decades
Adidas has labeled 2023 a “transition year” for the company.
Adidas’ split with musician Kanye West has left the company with financial problems due to surplus Yeezy products, putting the sportswear giant in the position to potentially suffer its first annual loss in over 30 years.
Adidas dropped West last year after he made a series of antisemitic remarks on social media and other broadcasts. His Yeezy line was a staple for Adidas, and the surplus product is due, in part, to the brand’s own decision to continue production during the split.
According to CEO Bjorn Gulden, Adidas continued production of only the items already in the pipeline to prevent thousands of people from losing their jobs. However, that has led to the unfortunate overabundance of Yeezy sneakers and clothes.
On Wednesday, Gulden said that selling the shoes and donating the proceeds makes more sense than giving them away due to the Yeezy resale market — which has reportedly shot up 30% since October.
“If we sell it, I promise that the people who have been hurt by this will also get something good out of this,” Gulden said in a statement to the press.
However, Gulden also said that West is entitled to a portion of the proceeds of the sale of Yeezys per his royalty agreement.
Adidas announced in February that, following its divergence from West, it is facing potential sales losses totaling around $1.2 billion and profit losses of around $500 million.
If it decides to not sell any more Yeezy products, Adidas is facing a projected annual loss of over $700 million.
Outside of West, Adidas has taken several heavy profit blows recently. Its operating profit reportedly fell by 66% last year, a total of more than $700 million. It also pulled out of Russia after the country’s invasion of Ukraine last year, which cost Adidas nearly $60 million dollars. Additionally, China’s “Zero Covid” lockdowns last year caused in part a 36% drop in revenue for Adidas compared to years prior.
As a step towards a solution, Gulden announced that the company is slashing its dividends from 3.30 euros to 0.70 euro cents per share pending shareholder approval.
Adidas has labeled 2023 a “transition year” for the company.
“Adidas has all the ingredients to be successful. But we need to put our focus back on our core: product, consumers, retail partners, and athletes,” Gulden said. “I am convinced that over time we will make Adidas shine again. But we need some time.”
See what others are saying: (The Washington Post) (The New York Times) (CNN)
Immigration Could Be A Solution to Nursing Home Labor Shortages
98% of nursing homes in the United States are experiencing difficulty hiring staff.
The Labor Crisis
A recent National Bureau of Economic Research paper has offered up a solution to the nursing home labor shortage: immigration.
According to a 2022 American Health Care Association survey, six in ten nursing homes are limiting new patients due to staffing issues. The survey also says that 87% of nursing homes have staffing shortages and 98% are experiencing difficulty hiring.
The National Bureau of Economic Research (NBER) outlined in their paper that increased immigration could help solve the labor shortage in nursing homes. Immigrants make up 19% of nursing home workers.
With every 10% increase in female immigration, nursing assistant hours go up by 0.7% and registered nursing hours go up by 1.1% And with that same immigration increase, short-term hospitalizations of nursing home residents go down by 0.6%.
Additionally, the State Department issued 145% more EB-3 documents, which are employment-based visas, for healthcare workers in the 2022 fiscal year than in 2019, suggesting that more people are coming to the U.S. to work in health care.
However, according to Skilled Nursing News, in August of 2022, the approval process from beginning to end for an RN can take between seven to nine months.
Displeasure about immigration has exploded since Pres. Joe Biden took office in 2021. According to a Gallup study published in February, around 40% of American adults want to see immigration decrease. That is a steep jump from 19% in 2021, and it is the highest the figure has been since 2016.
However, more than half of Democrats still are satisfied with immigration and want to see it increased. But with a divided Congress, the likelihood of any substantial immigration change happening is pretty slim.