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‘Meth. We’re on it’: South Dakota’s New Anti-Drug Campaign Met With Ridicule

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  • Officials in South Dakota launched an anti-meth campaign with the slogan “Meth. We’re on it,” which has been mocked and ridiculed online. 
  • Others have also called the motto “tone-deaf” to those impacted by the epidemic and have criticized the state for spending nearly $450,000 on the campaign ads.
  • However, South Dakota’s governor seems happy with the response, saying that the campaign is working because its mission is to get people talking about the issue.

South Dakota Is on Meth

South Dakota launched an anti-drug campaign on Monday with the highly criticized slogan: “Meth. We’re on it.” 

According to state records, South Dakota’s Department of Social Services paid a Minneapolis ad agency $448,914 for the campaign, which includes billboards, commercials, and social media photos that aim to raise awareness about the state’s growing meth epidemic

“South Dakota has a problem,” said a message on the campaign’s website, onmeth.com. “There isn’t a single solution because meth is widespread. But we can approach it from different angles, so it doesn’t take over counties, towns, neighborhoods. Let’s work together. Meth. We’re on it.”

As you might have seen all over social media by now, photos for the initiative include South Dakotans of various ages alongside the motto.

 A video for the campaign also features different South Dakotans saying “I’m on meth.”

State’s Meth Epidemic 

Drug addiction is actually a serious problem in the state. When announcing the initiative, officials said that in 2019, 83% of the state’s court admissions were specifically related to meth. On top of that, twice as many 12- to 17-year-olds reported using meth compared to the national average, according to the National Survey on Drug Use and Health. 

The issue was one the Republican Governor Kristi Noem, the state’s first female governor, has promised to focus on. In the past, groups like the American Civil Liberties Union have criticized the state for relying heaving on the incarceration of drug users instead of investing in treatment. 

Last summer, the state asked companies to pitch them ideas for an aggressive marketing campaign to bring awareness to the meth epidemic, with the Minneapolis firm Broadhead winning the project and grabbing Noem’s attention.

According to a news release for the initiative, officials plan to combat the issue from a law enforcement standpoint by implementing meth task forces in areas known for the majority of the state’s arrests. 

Additionally, Gov. Noem requested more than $1 million in funding to support meth treatment services. The campaign’s website, onmeth.com, also promises to connect residents to preventative and treatment resources. 

Slogan Criticism 

Still, some people couldn’t get past the slogan. Though it was met with a slew of jokes, some also called the ad tone-deaf to the pain and devastation the epidemic has caused. Others fear that laughing at the issue could bring shame to those struggling with addiction. Meanwhile, many criticized the state for spending so much on the ads.

Bill Pearce, assistant dean at the University of California at Berkeley’s Haas School of Business, told The Washington Post that any sincere messaging by the governor was lost by an ad campaign that embodies “poor strategy and poor execution.”

“I can’t imagine this is what they intended to do; any good marketer would look at this and say: ‘Yeah, let’s not do that,’ ” Pearce told the paper. “I’m sure South Dakota residents don’t like being laughed at. That’s what’s happening right now.”

State Officials Double Down

However, it appears that officials are happy with the reactions they are getting online. In fact, state officials are suggesting that the motto was intentionally designed to be provocative. 

In a statement to The New York Times Monday night, Laurie Gill, the state’s secretary for the Department of Social Services said Governor Noem “wanted to do it in a way that got the attention of citizens.”

“We are looking for a way that would cause the citizens to stop, pay attention and understand that we do have a meth issue and that there are resources available.”

She added, “That was the tone going into it, looking for something that would be edgy and that would be able to cut through clutter in advertising and social media.”

“It’s sort of an irony between healthy South Dakotans, that probably very much aren’t meth users, saying ‘Meth. We’re on it.’ The point is everybody is affected by meth. You don’t have to be a user to be affected by meth. Everybody is.”

According to state records, the contract with the ad agency, signed in September, called for approximately $1.4 million to be spent on the campaign. According to Gill, the campaign was slated to run through May and the state could spend less than the total $1.4 million if it wanted to cut back on the campaign. But so far, officials are pleased with the response.

Governor Noem tweeted Monday, “the whole point of the campaign is to raise awareness. So I think that’s working.”

In a separate statement sent to media outlets, she called the initiative “a bold, innovative effort like the nation has never before seen.”

She then went on to make comments similar to her initial tweet saying, “South Dakota’s anti-meth campaign launch is sparking conversations around the state and the country. The mission of the campaign is to raise awareness — to get people talking about how they can be part of the solution and not just the problem. It is working.”

Some aren’t buying it. Professor Pearce told The Washington Post,  “There’s another trope that goes, ‘When they’re running you out of town, pick up a baton and pretend you’re leading the parade,’ ” he said. “That’s what this feels like.”

But others think the campaign is doing its job. 

See what others are saying: (The Washington Post) (The New York Times) (Fox News)

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Inmates Sue Jail for Giving Them Ivermectin to Treat COVID-19 Without Consent

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Four detainees who filed the suit allege that the jail’s doctor gave them “incredibly high doses” of the anti-parasite in a “cocktail of drugs” that he said were “‘vitamins’, ‘antibiotics,’ and/or ‘steroids.’”


Washington County Detention Center Lawsuit

Four inmates at an Arkansas jail have filed a federal lawsuit claiming that they were unknowingly given the anti-parasite drug ivermectin without their consent by the detention center’s doctor after contracting COVID-19.

The Food and Drug Administration, the Centers for Disease Control and Prevention, and countless other medical experts have said that ivermectin — commonly used for livestock — can be dangerous and should not be used to treat the coronavirus.

According to the lawsuit, after testing positive for COVID in August, the four men at the Washington County Detention Center (WCDC) were given a “cocktail of drugs” twice a day by the facility’s doctor, Robert Karas.

The inmates claim that Dr. Karas did not tell them that he was giving them ivermectin, but instead said the drugs consisted of “‘vitamins’, ‘antibiotics,’ and/or ‘steroids.’”

The complaint also alleges that the detainees were given “incredibly high doses” of the drug, causing some to experience “vision issues, diarrhea, bloody stools, and/or stomach cramps.”

Use on Other Inmates

The four plaintiffs were far from the only people to whom Karas gave ivermectin.

According to the lawsuit, the doctor began using the drug to treat COVID starting in November of 2020. In August, the Washington County sheriff confirmed at a local finance and budget committee meeting that the doctor had been prescribing the drug to inmates, prompting the Arkansas Medical Board to launch an investigation.

In response, Karas informed a Medical Board investigator in a letter from his attorney that 254 inmates at the facility had been treated with ivermectin.

In the letter, he confirmed that whether or not detainees were given information about ivermectin was dependent on who administered it, but paramedics were not required to discuss the drug with them.

He also admitted that after the practice got media coverage, he “adopted a more robust informed consent form to assuage any concern that any detainees were being misled or coerced into taking the medications, even though they weren’t.”

The American Civil Liberties Union of Arkansas, which filed the suit on behalf of the inmates, also claimed in a statement that after questions were raised about the practice, the jail attempted to make detainees sign forms saying that they retroactively agreed to the treatments. 

The WCDC has not issued a public response to the lawsuits, but Dr. Karas appeared to address the situation in a Facebook post where he defended his actions.

“Guess we made the news again this week; still with best record in the world at the jail with the same protocols,” he wrote. “Inmates aren’t dumb and I suspect in the future other inmates around the country will be suiing their facilities requesting same treatment we’re using at WCDC-including the Ivermectin.”

See what others are saying: (The New York Times) (CBS News) (NBC News)

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Medical Workers Sign Letter Urging Spotify to Combat Misinformation, Citing Joe Rogan

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The letter accused Spotify of “enabling its hosted media to damage public trust in scientific research.”


Doctors and Medical Professionals Sign Letter to Spotify

A group of 270 doctors, scientists, and other medical workers signed an open letter to Spotify this week urging the audio platform to implement a misinformation policy, specifically citing false claims made on the “Joe Rogan Experience” podcast. 

Rogan has faced no shortage of backlash over the last year for promoting vaccine misinformation on his show, which airs exclusively on Spotify. Most recently, he invited Dr. Robert Malone on a Dec. 31 episode that has since been widely criticized by health experts. 

Dr. Malone was banned from Twitter for promoting COVID-19 misinformation. According to the medical experts who signed the letter, he “used the JRE platform to further promote numerous baseless claims, including several falsehoods about COVID-19 vaccines and an unfounded theory that societal leaders have ‘hypnotized’ the public.”

“Notably, Dr. Malone is one of two recent JRE guests who has compared pandemic policies to the Holocaust,” the letter continued. “These actions are not only objectionable and offensive, but also medically and culturally dangerous.”

Joe Rogan’s History of COVID-19 Misinformation

Rogan sparked swift criticism himself in the spring of 2021 when he discouraged young people from taking the COVID-19 vaccine. He also falsely equated mRNA vaccines to “gene therapy” and incorrectly stated that vaccines cause super mutations of the virus. He took ivermectin after testing positive for the virus in September, despite the fact that the drug is not approved as a treatment for COVID.

“By allowing the propagation of false and societally harmful assertions, Spotify is enabling its hosted media to damage public trust in scientific research and sow doubt in the credibility of data-driven guidance offered by medical professionals,” the doctors and medical workers wrote. 

“We are calling on Spotify to take action against the mass-misinformation events which continue to occur on its platform,” they continued. “With an estimated 11 million listeners per episode, JRE is the world’s largest podcast and has tremendous influence. Though Spotify has a responsibility to mitigate the spread of misinformation on its platform, the company presently has no misinformation policy.”

Rolling Stone was the first outlet to report on the letter from the medical professionals. Dr. Katrine Wallace, an epidemiologist at the University of Illinois Chicago, was among the signees. She told the magazine that Rogan is “a menace to public health.”

“These are fringe ideas not backed in science, and having it on a huge platform makes it seem there are two sides to this issue,” she said. “And there are really not.”

Spotify had not responded to the letter as of Thursday.

See what others are saying: (Rolling Stone) (Deadline) (Insider)

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Data Shows Omicron May be Peaking in the U.S.

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In some cities that were first hit by the surge, new cases are starting to flatten and decline.


New Cases Flattening

After weeks of recording-breaking cases driven by the highly infectious omicron variant, public health officials say that new COVID infections seem to be slowing in the parts of the country that were hit the hardest earlier on.

Following a more than twentyfold rise in December, cases in New York City have flattened out in recent days. 

New infections have even begun to fall slightly in some states, like Maryland and New Jersey. In Boston, the levels of COVID in wastewater — which has been a top indicator of case trends in the past — have dropped by nearly 40% since the first of the year.

Overall, federal data has shown a steep decline in COVID-related emergency room visits in the Northeast, and the rest of the country appears to be following a similar track.

Data from other countries signals the potential for a steep decline in cases following the swift and unprecedented surge.

According to figures from South Africa, where the variant was first detected, cases rose at an incredibly shocking rate for about a month but peaked quickly in mid-December. Since then, new infections have plummeted by around 70%.

In the U.K., which has typically been a map for how U.S. cases will trend, infections are also beginning to fall after peaking around New Year’s and then flattening for about a week.

Concerns Remain 

Despite these recent trends, experts say it is still too early to say if cases in the U.S. will decline as rapidly as they did in South Africa and the parts of the U.K. that were first hit. 

While new infections may seem to be peaking in the cities that saw the first surges, caseloads continue to climb in most parts of the country. 

Meanwhile, hospitals are overwhelmed and health resources are still strained because of the high volume of cases hitting all at once.

See what others are saying: (The New York Times) (The Washington Post) (The Wall Street Journal)

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