- Instagram will start testing a feature this week that hides like counts on posts for some users in the United States.
- The feature has already been piloted in countries including Australia, Ireland, and Canada.
- Some say the change will help improve people’s well-being and allow them to focus on the content they post.
- Others doubt Instagram’s intentions, are concerned about its potential impact on businesses, and have suggested that features in the comment section are more of a problem.
Instagram CEO Announces Change
Instagram likes will disappear from public view for some accounts in the U.S. this week in an effort to help users focus more on content.
Instagram CEO Adam Mosseri officially announced the long-rumored plan at a Wired tech event in San Francisco on Friday and followed it up with a Twitter post.
“It’s about young people,” Mosseri said at the Wired25 conference. “The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them.”
Mosseri added, “We will make decisions that hurt the business [in the short term] if they’re good for people’s well-being and health — because it has to be good for the business over the long-term.”
The change shouldn’t come as a complete surprise since Mosseri has talked about making this move in the past. In fact, Instagram has already been testing hidden likes for a few months in places like Canada, Brazil, Japan, Ireland, New Zealand, Italy, and Australia.
However, Instagram won’t be getting rid of likes altogether. Users will still be able to view their likes themselves, they just won’t be displayed publically to their followers anymore.
Reactions to the Change
The decision has received pretty mixed responses from users. Many are concerned about how this will impact marketing strategies for businesses, influencers, or emerging artists that use the platform for promotion. However, Karen Civil, a social media strategist, argued that influencers shouldn’t pay too much attention to how many likes their posts get.
Many others have supported the move, as they believe it will stop people from allowing likes to control their content. Some, like Kim Kardashian-West, have specifically focused more on how this move could impact people’s well-being.
“As far as mental health… I think taking the likes away and taking that aspect away from [Instagram] would be really beneficial for people,” she said Wednesday at the New York Times’ DealBook Conference ahead of the official announcement.
“I know the Instagram team has been having a bunch of conversations with people to get everyone’s take on that and they’re taking it really seriously, and that makes me happy,” she added.
Twitter CEO Jack Dorsey also praised the move on Saturday by retweeted Mosseri’s post and adding, “Great step.”
Meanwhile, Rapper Cardi B argued that the comment section should be a bigger concern. In a video posted to Instagram, she said she noticed toxic behavior increasing on the platform after users were given the option to like and reply to comments.
“If anything is affecting Instagram right now, I really feel it’s the way the comments have been done or have been changing these past few years.”
“Because I feel people been saying the most weirdest shit, been starting the craziest arguments, been starting to race bait, all because of comments, because they want to get to the top, they want to get the most reactions.”
Fellow artist Nicki Minaj also chimed in on the news, vowing to stop using the platform altogether.
She argued that the move is bad for independent artists who use Instagram for power and exposure. She also suggested, among other things, that Instagram might be hiding likes to manipulate what posts users see on their feed.
A Wave of Demetrication
Instagram appears to be the latest platform experimenting with what many describe as “demetrication,” where social media companies reduce the importance of public metrics.
Facebook, Instagram’s parent company, has also been testing hiding likes on its platform for users in Australia. Earlier this year, YouTube changed the way it displays subscriber counts.
On several occasions, Twitter’s Jack Dorsey has hinted that he too was reconsidering whether the platform should publicize metrics. Twitter denied that it plans to remove likes and retweets but did say it was looking at the features as part of wider moves to “improve the health” of conversations happening on the site.
See what others are saying: (NPR) (Business Insider) (CBS News)
Hundreds of Businesses and Celebrities Join Growing Fight Against Restrictive Voting Efforts
- In a letter published Wednesday, hundreds of major companies, law firms, corporate leaders, and celebrities banded together “to oppose any discriminatory legislation or measures that restrict or prevent any eligible voter from having an equal and fair opportunity to cast a ballot.”
- The list of signatories includes companies like Facebook, Twitter, and Amazon; celebrities such as Demi Lovato, Katy Perry, and Samuel L. Jackson; and billionaire investor Warren Buffet, among others.
- Though the letter does not address any specific voting legislation, it was organized by Kenneth Chenault and Kenneth Fraizer, who also organized a letter late last month in which more than 70 Black executives urged companies to take a stand against GOP-led restrictive voting proposals being floated in dozens of states.
Hundreds of Companies Oppose Restrictive Voting
The number of companies speaking out against a series of GOP-led voting proposals is growing, despite calls from notable Republicans for boycotts against companies doing so.
In a letter published Wednesday morning, hundreds of major companies, law firms, corporate leaders, and celebrities united behind what journalist David Gelles described as “the biggest show of solidarity to date.”
The letter itself doesn’t specifically call out Republican voting efforts. Instead, the statement reads, “We stand for democracy,” with the signatories also vowing “to oppose any discriminatory legislation or measures that restrict or prevent any eligible voter from having an equal and fair opportunity to cast a ballot.”
Still, the letter comes in the middle of an ongoing battle between corporate America and the GOP, which is backing dozens of state proposals that many have condemned as restrictive and discriminatory against poorer individuals and people of color.
The slew of companies that signed Wednesday’s letter includes Target, Netflix, Bank of America, Facebook, Twitter, Microsoft, Starbucks, Amazon, Mastercard, American Airlines, United Airlines, and others.
The letter also boasts star-power from celebrities like Demi Lovato, Katy Perry, Gwyneth Paltrow, George Clooney, and Samuel L. Jackson, among others. Notably, billionaire investor Warren Buffet also added his name to this list.
Companies Debate Taking Action Against States That Pass Restrictive Voting Measures
Wednesday’s letter was organized by Kenneth Chenault and Kenneth Frazier, who late last month also organized a similar letter from a group of more than 70 Black executives. That message, which urged companies to speak out against the GOP-led proposals, has largely been credited with helping to catalyze the fight between the GOP and corporate America.
This past weekend, the two also partially led a Zoom call that featured over 120 CEOs and business leaders.
During that call, participating executives considered a number of possible steps, including pulling donations to politicians who support restrictive voting measures, refusing to move business or jobs to states that pass such laws, and even relocating events; however, no hard plans were actually set into motion.
Still, some groups have already gone forward with various forms of protests against such laws. Last week, Major League Baseball announced it was moving its All-Star game out of Georgia, which recently passed a series of restrictive voting measures. On Monday, actor Will Smith and director Antoine Fuqua also announced that they no longer plan to film their runaway slave thriller “Emancipation” in the state.
Some Companies Didn’t Speak Out in Wednesday’s Letter
Both federal and state Republicans have been very vocal as businesses have continued to lob criticism at their proposed laws.
Last week, Senate Minority Leader Mitch McConnell warned businesses to “stay out of politics,” though he later walked back that statement.
Two weeks ago, the Georgia state House voted to strip Delta Airlines of its tax breaks after the company spoke out against the state’s new voting laws. In fact, that reprimand might explain why it and other Georgia-based companies like Coca-Cola were absent from Wednesday’s letter.
According to The New York Times, people involved in the process of organizing this letter said those companies feared more blowback and also did not feel the need to speak up again.
Connected to that, The Times reported that some companies originally tried to have the line of “oppos[ing] any discriminatory legislation” removed, but they later signed anyway after Chenault and Frazier insisted the line was crucial.
See what others are saying: (The New York Times) (The Washington Post) (The Hollywood Reporter)
Nike To Clean and Resell Used Sneakers at a Discounted Price
- At least 15 Nike retail locations in the U.S. are participating in a new program the company calls “Nike Refurbish,” which is aimed at reducing waste.
- As part of it, Nike will restore shoes with manufacturing flaws, as well as donated or returned shoes, and resell them at a discounted price.
- Shoes at the end of their wear will be recycled into Nike Grind materials that are used to construct running tracks, gym floors, playgrounds, other Nike products, and more.
Nike announced a new program on Monday called “Nike Refurbish” that will help boost sustainability and reduce waste.
As part of the program, the brand will take donated and returned shoes that are like new or gently used, as well as shoes with cosmetic manufacturing flaws, then clean and restore them to resell at a discounted price. Returned shoes must have been brought back within Nike’s 60-day return period in order for them to be resold.
All the refurbished shoes will have labeling on the box with information about their condition grade. Plus, they are also covered under Nike’s 60-day return policy.
Nike’s Recycling Efforts
Nike didn’t say what it previously did with returned sneakers in its announcement, but the new plan is part of its wider attempts to recycle materials.
On its website, it markets the initiative as a way for customers to “help keep shoes out of landfills.” and join Nike’s efforts towards, “Zero carbon and zero waste to help protect the future of sport.”
Shoes that are truly at the end of their wear will be recycled into Nike Grind materials that are then used for tons of other projects, including running tracks, gym floors, playgrounds, outdoor courts, as well as other Nike apparel and footwear.
So far, 15 Nike retail locations across the U.S. are confirmed to be participating in this model, but there are plans in place to expand this list over the course of 2021.
See what others are saying: (FOX Business) (Footwear News) (Miami Herald)
Uber Sees Record Ride Demand But Doesn’t Have Enough Drivers Available
- Demand for Ubers outpaced driver availability in March, according to a Monday statement from Uber.
- On top of seeing its best-performing month since the beginning of pandemic closures, the company also received more bookings last month than any other month in its entire history.
- In an attempt to attract more drivers, Uber announced a $250 million, one-time stimulus payment last week to “boost” driver earnings.
- While Uber said it believes it will turn a profit for 2021, the company could be set back more than $500 million because of a U.K. Supreme Court ruling that gives the country’s drivers minimum wage, holiday pay, and pension.
Uber Posts Record-Setting Growth
Uber announced Monday that its ride requests for the month of March were the highest it has ever recorded in its 12-year history.
According to a filing with the SEC, last month, the company crossed “a $30 billion annualized Gross Bookings run-rate.” Alongside that, average daily Gross Bookings grew 9% from the previous month.
Notably, this also marked the company’s best month since March of last year, when pandemic closures began in the U.S.
On top of that, Uber said its delivery business crossed “a $52 billion annualized Gross Bookings run-rate in March, growing more than 150% year-over-year.”
In fact, that demand over the past month was so high that Uber didn’t have enough drivers to meet it.
“As vaccination rates increase in the United States, we are observing that consumer demand for Mobility is recovering faster than driver availability, and consumer demand for Delivery continues to exceed courier availability,” the company said.
$250 Million Driver Stimulus
Monday’s filing is in line with another announcement from Uber, which said last week that it is opening up a $250 million driver stimulus to “boost” earnings for drivers.
“In 2021, there are more riders requesting trips than there are drivers available to give them—making it a great time to be a driver,” the company said at the time. “We want drivers to take advantage of higher earnings now because this is likely a temporary situation.”
“As the recovery continues, we expect more drivers will be hitting the road, which means that over time earnings will come back to pre-Covid levels.”
Can Uber Become Profitable?
In February, Uber reported $6.8 billion in losses for 2020, and for years, many have questioned if its business model is even profitable at all; however, in this latest filing, Uber said it believes it’ll become profitable by the end of 2021.
That said, last month, the Supreme Court of the United Kingdom handed drivers a major win by ruling that they need to be reclassified as “workers,” guaranteeing them minimum wage, holiday pay, and pension.
While big news, the U.K. classifies “workers” and “employees” separately. As a result, U.K. drivers still aren’t granted full benefits.
The decision will also likely be a setback for Uber, as Bank of America has estimated that it could cost the company more than $500 million.
Uber’s Vaccine Access Fund
In other Uber news, the company — along with PayPal and Walgreens — has launched a “Vaccine Access Fund.”
Through that fund, customers can donate money that will be used to help people who normally lack transportation get to their vaccination appointment.
Notably, all three companies have said they’ll donate a joint $11 million.
That’s on top of the $5 million PayPal previously donated, as well as the 10 million free and discounted rides Uber promised to give in December.
Uber users are able to donate in-app, and PayPal has launched a donation page on its website.