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Instagram Will Test Hiding Likes in the US Starting This Week

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  • Instagram will start testing a feature this week that hides like counts on posts for some users in the United States. 
  • The feature has already been piloted in countries including Australia, Ireland, and Canada.
  • Some say the change will help improve people’s well-being and allow them to focus on the content they post. 
  • Others doubt Instagram’s intentions, are concerned about its potential impact on businesses, and have suggested that features in the comment section are more of a problem. 

Instagram CEO Announces Change 

Instagram likes will disappear from public view for some accounts in the U.S. this week in an effort to help users focus more on content.

Instagram CEO Adam Mosseri officially announced the long-rumored plan at a Wired tech event in San Francisco on Friday and followed it up with a Twitter post. 

“It’s about young people,” Mosseri said at the Wired25 conference. “The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them.”

Mosseri added, “We will make decisions that hurt the business [in the short term] if they’re good for people’s well-being and health — because it has to be good for the business over the long-term.”

The change shouldn’t come as a complete surprise since Mosseri has talked about making this move in the past. In fact, Instagram has already been testing hidden likes for a few months in places like Canada, Brazil, Japan, Ireland, New Zealand, Italy, and Australia. 

However, Instagram won’t be getting rid of likes altogether. Users will still be able to view their likes themselves, they just won’t be displayed publically to their followers anymore. 

Reactions to the Change 

The decision has received pretty mixed responses from users. Many are concerned about how this will impact marketing strategies for businesses, influencers, or emerging artists that use the platform for promotion. However, Karen Civil, a social media strategist, argued that influencers shouldn’t pay too much attention to how many likes their posts get.

Many others have supported the move, as they believe it will stop people from allowing likes to control their content. Some, like Kim Kardashian-West, have specifically focused more on how this move could impact people’s well-being. 

“As far as mental health… I think taking the likes away and taking that aspect away from [Instagram] would be really beneficial for people,” she said Wednesday at the New York Times’ DealBook Conference ahead of the official announcement. 

“I know the Instagram team has been having a bunch of conversations with people to get everyone’s take on that and they’re taking it really seriously, and that makes me happy,” she added.

Twitter CEO Jack Dorsey also praised the move on Saturday by retweeted Mosseri’s post and adding, “Great step.” 

Meanwhile, Rapper Cardi B argued that the comment section should be a bigger concern. In a video posted to Instagram, she said she noticed toxic behavior increasing on the platform after users were given the option to like and reply to comments. 

“If anything is affecting Instagram right now, I really feel it’s the way the comments have been done or have been changing these past few years.”

“Because I feel people been saying the most weirdest shit, been starting the craziest arguments, been starting to race bait, all because of comments, because they want to get to the top, they want to get the most reactions.”


Fellow artist Nicki Minaj also chimed in on the news, vowing to stop using the platform altogether. 

She argued that the move is bad for independent artists who use Instagram for power and exposure. She also suggested, among other things, that Instagram might be hiding likes to manipulate what posts users see on their feed.

A Wave of Demetrication 

Instagram appears to be the latest platform experimenting with what many describe as “demetrication,” where social media companies reduce the importance of public metrics. 

Facebook, Instagram’s parent company, has also been testing hiding likes on its platform for users in Australia. Earlier this year, YouTube changed the way it displays subscriber counts. 

On several occasions, Twitter’s Jack Dorsey has hinted that he too was reconsidering whether the platform should publicize metrics. Twitter denied that it plans to remove likes and retweets but did say it was looking at the features as part of wider moves to “improve the health” of conversations happening on the site. 

See what others are saying: (NPR) (Business Insider) (CBS News)

Business

Facebook Is Reviewing More Than 2,200 Hours of Footage for Next-Gen AI 

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The project, which could prove to be revolutionary, is already raising some big privacy concerns. 


Facebook’s Next-Gen AI

Facebook announced Thursday that it has captured more than 2,200 hours of first-person video that it will use to train next-gen AI models.

The company said it aims to make the AI, called Ego4D, capable of understanding and identifying both real and virtual objects through a first-person perspective using smart glasses or VR headsets. In effect, that could potentially help users do everything from remembering where they placed forgotten items to recording others in secret. 

Facebook listed five key scenarios the project aims to tackle and gave real-world examples of how each may look for people who will eventually use the AI.

  • “What happened when?” With that scenario, Facebook gave the example, “Where did I leave my keys?”
  • “What am I likely to do next?” There, Facebook gave the example, “Wait, you’ve already added salt to this recipe.”
  • “What am I doing?” For example, “What was the main topic during class?”
  • “Who said what when?” For example, “What was the main topic during class?”
  • “Who is interacting with whom?” For example, “Help me better hear the person talking to me at this noisy restaurant.”

Facebook said the amount of footage it has collected is 20 times greater than any other data set used by the company.

Privacy Concerns

In the wake of recent controversy surrounding Facebook, it’s important to note that the footage wasn’t reaped from users. Instead, the company said it, and 13 university partners, compiled the footage from more than 700 participants around the world.

Still, that hasn’t alleviated all privacy concerns. 

In an article titled, “Facebook is researching AI systems that see, hear, and remember everything you do,” The Verge writer James Vincent said that although the project’s guidelines seem practical, “the company’s interest in this area will worry many.”

In addition to the recent testimony and data leaks from whistleblower Frances Haugen, Facebook has also faced other privacy issues, as well as billions in fines

Vincent pointe out that the AI announcement doesn’t mention anything in the way of privacy or removing data for people who may not want to be recorded.

A Facebook spokesperson later assured Vincent that privacy safeguards will be introduced to the public in the future.

“For example, before AR glasses can enhance someone’s voice, there could be a protocol in place that they follow to ask someone else’s glasses for permission, or they could limit the range of the device so it can only pick up sounds from the people with whom I am already having a conversation or who are in my immediate vicinity,” the spokesperson said.

Among positive reception, some believe the tech could be revolutionary for helping people around the house, as well as for teaching robots to more rapidly learn about their surroundings.

See what others are saying: (The Verge) (CNBC) (Axios)

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FDA Issues Its First E-Cigarette Authorization Ever

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The authorization only applies to tobacco-flavored products, as the FDA simultaneously rejected several sweet and fruit-flavored e-cigarette cartridges. 


FDA Approves E-Cigarette

The U.S. Food and Drug Administration approved an e-cigarette pen sold under the brand name Vuse on Tuesday, as well as two tobacco-flavored cartridges that can be used with the pen.

This marks the first time the FDA has ever authorized the use of vaping products. In a news release, the agency said it made the decision because “the authorized products’ aerosols are significantly less toxic than combusted cigarettes based on available data.”

“The manufacturer’s data demonstrates its tobacco-flavored products could benefit addicted adult smokers who switch to these products — either completely or with a significant reduction in cigarette consumption — by reducing their exposure to harmful chemicals,” the agency added. 

The company that owns Vuse, R.J. Reynolds Vapor Company, also submitted several sweet and fruit-flavored pods for review; however, those were all rejected. While the FDA did not specify which flavors it rejected, it did note that it has yet to make a decision on whether to allow menthol-flavored e-cigarettes, including ones sold under Vuse.

FDA Is Reviewing All Vape Products Still on the Market

In January 2020, the FDA banned pre-filled pods with sweet and fruity flavors from being sold. While other e-cigarette related products, including some forms of flavored vapes, were allowed to stay on the market for the time being, they were only able to do so if they were submitted for FDA review.

The FDA’s primary issue with fruity cartridges stems from statistics showing that those pods more easily hook new smokers, particularly underage smokers.

In fact, in its approval of the Vuse products, the FDA said it only authorized them because it “determined that the potential benefit to smokers who switch completely or significantly reduce their cigarette use, would outweigh the risk to youth, provided the applicant follows post-marketing requirements aimed at reducing youth exposure and access to the products.”

While some have cheered the FDA’s decision, not everyone was enthusiastic. Many critics cited a joint FDA-CDC study in which nearly 11% of teens who said they vape also indicated regularly using Vuse products. 

See what others are saying: (Business Insider) (Wall Street Journal) (The Washington Post)

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Kaiser Permanente Health Workers Vote To Authorize Strike Over Pay, Staffing, and Safety

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The vote could inspire unioned Kaiser workers in other states to eventually approve strikes of their own. 


Workers Approve Strike

Over 24,000 unioned nurses and other healthcare workers at Kaiser Permanente hospitals voted Monday to authorize strikes against the company in California and Oregon.

The tens of thousands of workers who cast a ballot make up 86% of the Kaiser-based healthcare professionals represented by either the United Nurses Associations of California/Union of Health Care Professionals (UNAC/UHCP) or the Oregon Federation of Nurses and Health Professionals. An overwhelming 96% voted to approve the strike.

According to both unions, the list of workers includes nurses, pharmacists, midwives, and physical therapists.

The vote itself does not automatically initiate a strike; rather, it gives the unions the power to call a strike amid stalled contract negotiations between Kaiser and the unions. If the unions ultimately tell their members to begin striking, they will need to give a 10-day warning. 

The California and Oregon contracts expired Sep. 30, but several more Kaiser-based union contracts are rapidly approaching their expiration dates as well. That includes contracts for more than 50,000 workers in Colorado, Georgia, Hawaii, Maryland, Virginia, Washington state, and D.C. Notably, the demands from those workers echo many of the demands made by California and Oregon’s union members. 

The Demands 

At the center of this potential strike are three issues: staffing problems, safety concerns, and proposed revisions to Kaiser’s payment system. For months, nurses have been publicly complaining about long shifts spurred by the COVID-19 pandemic, staffing shortages, and an over-reliance on contract nurses.

Because of that, they’re seeking to force Kaiser to commit to hiring more staff, as well as boost retention.

But the main catalyst for any looming strikes is pay. According to UNAC/UHCP, Kaiser wants to implement a two-tier payment system, which would decrease earnings by 26% to 39% for employees hired from 2023 onward. On top of that, those new employees would see fewer health protections.

The unions and their members worry such a system could lead to an increased feeling of resentment among workers since they would be paid different rates for performing the same job. They also worry it could exacerbate retention and hiring issues already faced by the hospital system. 

Additionally, the workers want to secure 4% raises for each of the next three years, but Kaiser’s currently only willing to give 1%, citing a need to reduce labor costs to remain competitive.

See what others are saying: (Los Angeles Times) (The Washington Post) (KTLA)

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