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Instagram Will Test Hiding Likes in the US Starting This Week

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  • Instagram will start testing a feature this week that hides like counts on posts for some users in the United States. 
  • The feature has already been piloted in countries including Australia, Ireland, and Canada.
  • Some say the change will help improve people’s well-being and allow them to focus on the content they post. 
  • Others doubt Instagram’s intentions, are concerned about its potential impact on businesses, and have suggested that features in the comment section are more of a problem. 

Instagram CEO Announces Change 

Instagram likes will disappear from public view for some accounts in the U.S. this week in an effort to help users focus more on content.

Instagram CEO Adam Mosseri officially announced the long-rumored plan at a Wired tech event in San Francisco on Friday and followed it up with a Twitter post. 

“It’s about young people,” Mosseri said at the Wired25 conference. “The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them.”

Mosseri added, “We will make decisions that hurt the business [in the short term] if they’re good for people’s well-being and health — because it has to be good for the business over the long-term.”

The change shouldn’t come as a complete surprise since Mosseri has talked about making this move in the past. In fact, Instagram has already been testing hidden likes for a few months in places like Canada, Brazil, Japan, Ireland, New Zealand, Italy, and Australia. 

However, Instagram won’t be getting rid of likes altogether. Users will still be able to view their likes themselves, they just won’t be displayed publically to their followers anymore. 

Reactions to the Change 

The decision has received pretty mixed responses from users. Many are concerned about how this will impact marketing strategies for businesses, influencers, or emerging artists that use the platform for promotion. However, Karen Civil, a social media strategist, argued that influencers shouldn’t pay too much attention to how many likes their posts get.

Many others have supported the move, as they believe it will stop people from allowing likes to control their content. Some, like Kim Kardashian-West, have specifically focused more on how this move could impact people’s well-being. 

“As far as mental health… I think taking the likes away and taking that aspect away from [Instagram] would be really beneficial for people,” she said Wednesday at the New York Times’ DealBook Conference ahead of the official announcement. 

“I know the Instagram team has been having a bunch of conversations with people to get everyone’s take on that and they’re taking it really seriously, and that makes me happy,” she added.

Twitter CEO Jack Dorsey also praised the move on Saturday by retweeted Mosseri’s post and adding, “Great step.” 

Meanwhile, Rapper Cardi B argued that the comment section should be a bigger concern. In a video posted to Instagram, she said she noticed toxic behavior increasing on the platform after users were given the option to like and reply to comments. 

“If anything is affecting Instagram right now, I really feel it’s the way the comments have been done or have been changing these past few years.”

“Because I feel people been saying the most weirdest shit, been starting the craziest arguments, been starting to race bait, all because of comments, because they want to get to the top, they want to get the most reactions.”


Fellow artist Nicki Minaj also chimed in on the news, vowing to stop using the platform altogether. 

She argued that the move is bad for independent artists who use Instagram for power and exposure. She also suggested, among other things, that Instagram might be hiding likes to manipulate what posts users see on their feed.

A Wave of Demetrication 

Instagram appears to be the latest platform experimenting with what many describe as “demetrication,” where social media companies reduce the importance of public metrics. 

Facebook, Instagram’s parent company, has also been testing hiding likes on its platform for users in Australia. Earlier this year, YouTube changed the way it displays subscriber counts. 

On several occasions, Twitter’s Jack Dorsey has hinted that he too was reconsidering whether the platform should publicize metrics. Twitter denied that it plans to remove likes and retweets but did say it was looking at the features as part of wider moves to “improve the health” of conversations happening on the site. 

See what others are saying: (NPR) (Business Insider) (CBS News)

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Google Is Banning “Sugar Dating” Apps as Part of New Sexual Content Restrictions

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The change essentially targets apps like Elite Millionaire Singles, SeekingArrangements, Spoil, and tons of other sugar dating platforms.


Sugar Dating Crackdown

Google has announced a series of policy changes to its Android Play Store that include a ban on sugar dating apps starting September 1.

The company’s Play Store policies already prohibit apps that promote “services that may be interpreted as providing sexual acts in exchange for compensation.”

Now, it has updated its wording to specifically include “compensated dating or sexual arrangements where one participant is expected or implied to provide money, gifts or financial support to another participant (‘sugar dating’).”

The change essentially targets apps like Elite Millionaire Singles, SeekingArrangements, Spoil, and tons of other sugar dating platforms currently available for download.

Search results for “Sugar Daddy” on Google’s Play Store

What Prompted the Change?

The company didn’t explain why it’s going after sugar dating apps, but some reports have noted that the move comes amid crackdowns of online sex work following the introduction of the FOSTA-SESTA legislation in 2018, which was meant to curb sex trafficking.

That’s because FOSTA-SESTA created an exception to Section 230 that means website publishers can be held liable if third parties are found to be promoting prostitution, including consensual sex work, on their platforms.

It’s worth noting that just because the apps will no longer be available on the Play Store doesn’t mean the sugar dating platforms themselves are going anywhere. Sugar daters will still be able to access them through their web browsers, or they can just sideload their apps from other places.

Still, the change is likely going to make the use of these sites a little less convenient.

See what others are saying: (The Verge)(Engadget)(Tech Times)

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Activision Blizzard CEO Apologizes for “Tone Deaf” Response to Harassment Suit, Unsatisfied Employees Stage Walkout

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Organizers of a Wednesday walkout say they “will not return to silence” and “will not be placated by the same processes that led us to this point.”


CEO Apologizes

After a week of growing criticism against its workplace culture, the CEO of Activision Blizzard has finally apologized for how the company first responded to allegations of sexual harassment and assault in its offices.

“Our initial responses to the issues we face together, and to your concerns, were, quite frankly, tone deaf,” CEO Bobby Kotick said Tuesday in a letter to employees. “It is imperative that we acknowledge all perspectives and experiences and respect the feelings of those who have been mistreated in any way. I am sorry that we did not provide the right empathy and understanding.” 

In its initial response, Activision Blizzard denounced the disturbing allegations brought forth in a lawsuit by the California Department of Fair Employment and Housing (DFEH) as “irresponsible.” The company added that it came from “unaccountable State bureaucrats that are driving many of the State’s best businesses out of California.”

But many current and former employees soon disputed that claim. In fact, at the time, more than 2,500 had signed their name to an open letter condemning the company for its response, which they described as “abhorrent and insulting” to survivors. 

In his letter, Kotick promised employees that Blizzard will take “swift action to be the compassionate, caring company you came to work for.”

As part of a series of new policies, he said the company will now offer additional employee support and listening sessions, as well as potential personnel changes to leadership.

“Anyone found to have impeded the integrity of our processes for evaluating claims and imposing appropriate consequences will be terminated,” he added.

Kotick also said Blizzard will add “compliance resources” to ensure that leadership is adhering to diverse hiring directives.

Lastly, he promised that the company will remove “inappropriate” in-game content. In a similar statement on Tuesday, Blizzard’s World of Warcraft team said it’s actively working to remove “references that are not appropriate for our world,” though it didn’t specify what those references were. 

It now appears that many of the references being removed are of the game’s former Senior Creative Director, Alex Afrasiabi, who is cited in the lawsuit as someone who hit on and made unwanted advances at female employees. Moreover, the suit also directly accuses him of groping one woman.

“Afrasiabi was so known to engage in harassment of females that his suite” during company events “was nicknamed the “[Cosby] Suite” after alleged rapist Bill [Cosby],” the suit claims. 

Blizzard Walkout

Organizers of a company-wide employee walkout, which was announced Tuesday and occurred Wednesday, still argue that Kotick’s latest message doesn’t address their larger concerns.

Among those are “the end of forced arbitration for all employees,” “worker participation in oversight of hiring and promotion policies,” “the need for greater pay transparency to ensure equality,” and “employee selection of a third party to audit HR and other company processes.”

“We will not return to silence; we will not be placated by the same processes that led us to this point.”

Ahead of the walkout, Blizzard reportedly encouraged its own employees to attend, saying those workers would face no repercussions and “can have paid time off” during the demonstration, according to The Verge. 

See what others are saying: (The Verge) (Polygon) (CNBC)

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Frito-Lay Workers End Nearly Three-Week Strike After Securing Higher Wages and a Guaranteed Day Off

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Employees also negotiated an end to “suicide shifts,” which are two 12-hour shifts that are only eight hours apart. 


Strike Ends

Hundreds of Frito-Lay workers in Kansas have put an end to their nearly three-week strike over alleged mandatory overtime assignments that resulted in extremely long work weeks and so-called “suicide shifts.”

The term “suicide shift” refers to working two 12-hour shifts with only eight hours of rest in between. That can be especially hard on employees who claim to have worked up to 84 hours in a single week. For context, that’s 12 hours a day without a single day off. 

One of the reasons workers have found themselves taking on more hours and days at plants is because consumer snacking has increased during the pandemic — so much so that Frito Lay’s recent net growth has exceeded every single one of its targets. That’s why at one point, the striking workers asked consumers to boycott Frito-Lay products in a show of solidarity.

The strikes began July 5 and concluded on July 23 following an agreement reached by union leaders and PepsiCo., Frito-Lay’s parent company. Under that deal, all employees will see a 4% wage increase over the next two years. They’ll also be guaranteed at least one day off a week, and the company will no longer schedule workers with only eight hours off between shifts. 

Following the agreement, Anthony Shelton, the president of the union representing the workers, said that they’ve “shown the world that union working people can stand up against the largest food companies in the world and claim victory for themselves, their families and their communities.”

“We believe our approach to resolving this strike demonstrates how we listen to our employees, and when concerns are raised, they are taken seriously and addressed,” Frito-Lay said in a statement. “Looking ahead, we look forward to continuing to build on what we have accomplished together based on mutual trust and respect.”

The Long, Bitter Road to an Agreement

When the workers went on strike, they lobbed several very disturbing accusations against Frito-Lay. 

In fact, the workers were pushed so hard that according to one employee who wrote in the Topeka Capital-Journal, “When a co-worker collapsed and died, you had us move the body and put in another co-worker to keep the line going.”

While Frito-Lay dismissed this account as “entirely false,” other employees continued to protest conditions in the plants. Many even argued the 90-degree temperatures they had to stand in to protest outside were preferable to the 100-degree-plus temperatures and smokey conditions in the factories. 

During the strikes, PepsiCo. actively disputed that its employees are overworked, describing their claims as “grossly exaggerated” and saying, “Our records indicate 19 employees worked 84 hours in a given work week in 2021, with 16 of those as a result of employees volunteering for overtime and only 3 being required to work.” 

It also said an initial concession more than met the striking employees’ terms, but the union backing those workers disagreed, and further negotiations were held until the final deal was reached. 

See what others are saying: (The New York Times) (The Washington Post) (Business Insider)

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