- Facebook announced that it would be ramping up its measures to fight foreign interference, increase transparency, and reduce misinformation heading into the 2020 election.
- Some of its plans include giving candidates added protection on their accounts, allowing users to see how much candidates spend on ads, and putting labels on posts that contain misinformation.
- This comes during a controversial time for Facebook, which removed foreign accounts because of inauthentic behavior and attempting to influence the election on the same day it announced its plans.
- The company has also come under fire for deciding to not remove candidate’s posts that contain misinformation, though in a conference call announcing Monday’s changes, Mark Zuckerberg did say there could be exceptions.
Facebook’s New Initiatives
Facebook has announced a list of initiatives it will take to reduce misinformation and address other concerns ahead of the 2020 election.
In a Monday blog post called “Helping to Protect the 2020 US Elections,” the company broke down its plans to “protect the democratic process.”
“The bottom line here is that elections have changed significantly since 2016 and Facebook has changed, too,” Facebook CEO Mark Zuckerberg said in a conference call announcing the changes.
The first measure the social media giant is taking aims to fight against foreign interference. The company plans to combat inauthentic behavior and add extra protection for candidate accounts. This will be done via a new tool called Facebook Protect that candidates can sign up for. Along with increasing security on the accounts, it also will monitor for hacking threats.
The next announced plan is to increase transparency on the site. Facebook said it will make pages more transparent and show the confirmed owner of pages, label state-controlled media, and help users understand political ads. Part of this will include allowing users to see how much presidential candidates are spending on Facebook ads, and will even break down where money is being directed geographically.
The last part of their initiative is to reduce the spread of misinformation on the platform. The company plans to invest $2 million in media literacy projects so users can better understand what is on their feed. It is also banning ads that encourage people not to vote.
Fact-checking labels will also be added to posts that contain misinformation. Third-party fact-checkers will verify whether or not the information is false or partially false. Users can then see an explanation as to why the information being presented is inaccurate.
Recent Controversies around Facebook
These announcements come at a time when Facebook’s role in the election has been more scrutinized by the pubic than ever. As far as fact-checking misinformation, the site faced a lot of backlash when it said it would not remove posts from political leaders that broke Facebook policy, including spreading false facts. At the time, Zuckerberg said he did not think it was right for a private company to censor politicians.
Among the critics of this choice was presidential candidate Sen. Elizabeth Warren (D-MA), who ended up making a fake ad saying that Zuckerberg endorsed President Donald Trump in the 2020 election. She quickly said this was not true then added, “But what Zuckerberg *has* done is given Donald Trump free rein to lie on his platform — and then to pay Facebook gobs of money to push out their lies to American voters.”
On Monday’s conference call, Zuckerberg did note there were instances where exceptions to this policy would have to be made. Among possible instances where this could apply, Zuckerberg listed, “if a politician is calling for violence or inciting violence, if there is a risk of imminent physical harm, and of course voter suppression, which is calling to remove other people’s voice.”
This sweeping plan of initiatives also came on the same day that Facebook said it had uncovered Russian and Iranian operations to influence the 2020 election. In a separate blog post, Facebook announced that it had “removed four separate networks of accounts, Pages and Groups for engaging in coordinated inauthentic behavior on Facebook and Instagram.”
Three of those networks came from Iran, while the other came from Russia. According to a Washington Post report, the Russian account, in particular, boasted support for Trump while laying attacks against candidate Joe Biden.
See what others are saying: (Washington Post) (The Verge) (Reuters UK)
Instagram Testing New Tools To Verify Users Are Over 18
The new tools include AI software that analyzes video footage of a person’s face to verify their age.
Instagram Cracks Down on Underage Users
Instagram is testing new features in the United States to verify the age of users who claim to be over 18 years old.
According to a statement from Instagram’s parent company, Meta, the tools will only apply to users who seek to change their age from under 18 to over 18. The platform previously asked for users to upload their ID for verification in this process, but on Thursday, it announced there will be two new methods for confirming age.
One of the strategies was referred to as “social vouching.” Using this option, people can request that three mutual Instagram followers over the age of 18 confirm their age on the platform.
The other method allows users to upload a video selfie of themselves to be analyzed by Yoti, third-party age verification software. Yoti then estimates a person’s age based on their facial features, sends that estimate to Meta, and both companies delete the recording.
According to Meta, Yoti cannot recognize or identify a face based on the recording and only looks at the pixels to determine an age. Meta said that Yoti “is the leading age verification provider for several industries around the world,” as it has been used and promoted by social media companies and governmental organizations.
Still, some question how effective it will be for this specific use. According to The Verge, while the software does have a high accuracy rate among certain age groups and demographics, data also shows it is less precise for female faces and faces with darker skin tones.
Issues With Kids on Instagram
Meta argues that it is important for Instagram to be able to discern who is and is not 18, as it impacts what version of the app users have access to.
“We’re testing this so we can make sure teens and adults are in the right experience for their age group,” the company’s statement said.
“When we know if someone is a teen (13-17), we provide them with age-appropriate experiences like defaulting them into private accounts, preventing unwanted contact from adults they don’t know and limiting the options advertisers have to reach them with ads,” it continued.
These changes come as Instagram has been facing increased pressure to address the way its app impacts younger users.
Only children 13 and older are allowed to have Instagram accounts, but the service has faced criticism for not doing enough to enforce this. A 2021 survey of high school students found that nearly half of the respondents had created a social media account of some kind before they were 13.
The company also recently came under fire after The Wall Street Journal published internal Meta documents revealing that the company knew that it harmed teens, including by worsening body image issues for young girls and women.
See what others are saying: (The Verge) (The Wall Street Journal) (Axios)
Elon Musk Threatens to Fire Employees Unless They Work in Person Full-Time
The world’s richest man in the world previously suggested that the popularity of remote work has “tricked people into thinking that you don’t actually need to work hard.”
“If You Don’t Show up, We Will Assume You Have Resigned”
On Wednesday, Electrek published two leaked emails apparently sent from Elon Musk to Tesla’s executive staff threatening to fire them if they don’t return to work in person.
“Anyone who wishes to do remote work must be in the office for a minimum (and I mean *minimum*) of 40 hours per week or depart Tesla,” he wrote. “This is less than we ask of factory workers.”
“If there are particularly exceptional contributors for whom this is impossible, I will review and approve those exceptions directly,” he continued.
Musk then clarified that the “office” must be a main office, not a “remote branch office unrelated to the job duties.”
“There are of course companies that don’t require this, but when was the last time they shipped a great new product? It’s been a while,” he wrote in the second email.
Later on Wednesday, a Twitter user asked Musk to comment on the idea that coming into work is an antiquated concept.
He replied, “They should pretend to work somewhere else.”
The Billionaire Pushes People to Work Harder
Musk has a history of pressuring his employees and criticizing them for not working hard enough.
“All the Covid stay-at-home stuff has tricked people into thinking that you don’t actually need to work hard. Rude awakening inbound,” he tweeted last month.
Three economists told Insider that remote work during the pandemic did not damage productivity.
“Most of the evidence shows that productivity has increased while people stayed at home,” Natacha Postel-Vinay, an economic and financial historian at the London School of Economics, told the outlet.
Musk is notorious for criticizing lockdown mandates and went so far as to call them “fascist” during a Tesla earnings call in April 2020.
Not long before that, Tesla announced that it would keep its Fremont, California plant open in defiance of shelter-in-place orders across the state.
In an interview with The Financial Times last month, Musk blasted American workers for trying to stay home, comparing them to their Chinese counterparts whom he said work harder.
“They won’t just be burning the midnight oil. They will be burning the 3 a.m. oil,” he said. “They won’t even leave the factory type of thing, whereas in America people are trying to avoid going to work at all.”
That same day, Fortune published an article detailing how Tesla workers in Shanghai work 12-hour shifts, six days out of the week, sometimes sleeping on the factory floor.
See what others are saying: (CNBC) (Electrek) (Business Insider)
Apple Raises Worker Pay as Unions Gain Ground
The company’s vice president of people and retail was caught trying to dissuade employees from unionizing in a leaked video.
Labor Squeezes Apple into Submission
Apple announced Wednesday that its U.S. corporate and retail employees will see a pay increase later this year, with starting wages bumped from $20 per hour to $22, though stores in certain regions may get more depending on market conditions.
Starting salaries are also expected to increase.
“Supporting and retaining the best team members in the world enables us to deliver the best, most innovative, products and services for our customers,” an Apple spokesman said in a statement. “This year as part of our annual performance review process, we’re increasing our overall compensation budget.”
Some workers were told their annual reviews would be moved up three months and that their pay increases would take effect in early July, according to a memo reviewed by The Wall Street Journal. Furthermore, they were told the increased compensation budget would be in addition to pay increases and special awards already received within the past year.
Feeling squeezed by low unemployment and high inflation, tech companies like Google, Amazon, and Microsoft have changed their compensation structures in recent weeks to pay workers more, and Apple is the latest to bend to market pressure.
Unions Gaining Traction
On Wednesday, The Verge received a leaked video of Apple’s vice president of people and retail, Deirdre O’Brien, explicitly dissuading employees from unionizing.
“I worry about what it would mean to put another organization in the middle of our relationship,” she said. “An organization that does not have a deep understanding of Apple or our business. And most importantly one that I do not believe shares our commitment to you.”
She vocalized more anti-union talking points, like the idea that the company will not be able to make important decisions as quickly with a collective bargaining agreement.
O’Brien has been personally visiting retail stores over the past few weeks in an apparent bid to combat budding union activity.
Apple stores in three locations — New York, Georgia, and Maryland — are currently pushing to unionize, with the latter two set to vote in elections on June 2 and 15, respectively. In response to these efforts, Apple has hired anti-union lawyers, given managers anti-union scripts, and held anti-union captive audience meetings.
In the United States, unionized workers make about 13.2% more than non-unionized workers in the same sector, according to the Economic Policy Institute.
As of Wednesday, Apple’s shares had fallen 21% since the start of the year, but sales grew 34% last year to almost $300 billion.