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Following Ninja Deal, Gamers Flock to Mixer but Viewership Falls, According to New Data

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  • Following Mixer’s exclusive acquisition of Tyler “Ninja” Blevins, a new report shows that the number of unique channels on the platform has nearly doubled, but viewership has fallen.
  • In contrast, Blevins’ former platform Twitch has gained viewership but seen a decrease in channels and number of hours streamed.
  • Last week, Blevins’ wife and manager, said he made the decision to move to Mixer because his chatroom on Twitch became “toxic” and because Twitch’s contract with him would have limited his licensing deals. 

Mixer’s Growth Since Ninja Deal

A new report shows some of the contributions Ninja’s exclusive streaming deal with Mixer may have generated, including a major increase in the number of streamers and content on the platform, though overall views have decreased.

Ninja — whose real name is Tyler Blevins — joined the platform in August after leaving Twitch, a move that sent shockwaves through the gaming community, with many wondering how the switch would affect not only Blevins’ career but also Twitch and Mixer.

The report, published by Streamlabs and Newzoo, found that the number of unique channels on Mixer had doubled from 1.96 million in the second quarter to 3.92 million when Blevins joined in the third quarter.

Source: Streamlabs

Streamlabs attributed the massive gain to Blevins’s relocation to the platform, which it said likely encouraged other gamers to make a similar switch.

Because of the influx of new streamers, the number of hours users streamed on Mixer tripled from 11 million hours to just under 33 million.

Source: Streamlabs

Even though the number of streamers skyrocketed, Streamlabs actually reported that Mixer lost viewership in its third quarter, dropping from 100 million hours watched to 90 million hours watched. 

Source: Streamlabs

Since 2018, Mixer has consistently risen in viewership, with this quarter tracking the only dropoff within the past two years. Nonetheless, the yearly growth for Mixer has more than doubled. Experts have also noted the third quarter is usually the weakest part of the year for streaming platforms.

Metrics for Twitch and YouTube Gaming

Conversely, the Streamlabs report found that Twitch suffered the opposite problem: gaining viewership but losing streamers and content. 

Many have attributed Twitch’s loss of streamers in Q3 partially to those users moving to Mixer following its deal with Blevins; however, Twitch has been losing users for two quarters now. Since Q1, Twitch has actually lost about 2 million streamers and now sits below Mixer at 3.77 million users.

Twitch currently still dominates the streaming community, however, logging 2,551 million hours viewed for Q3.

Regarding users and hours streamed, YouTube Gaming has also seen a dropoff since Mixer’s acquisition of Blevins, but the number of hours viewed on the platform remained relatively unaffected between quarters. 

Source: Streamlabs

The Mixer-Ninja Deal

While the report indicates Blevins may not have had a substantial impact on bringing viewers to Mixer, it is unlikely his deal with the platform will change because of that. 

In an interview with Business Insider last week, Ninja’s wife and manager — Jessica Blevins — discussed why he decided to move to Mixer. She said part of his decision stemmed from toxicity in Blevins’ chatroom while streaming.

“I could tell, as his wife, the last few months on Twitch, he just didn’t seem like the Ninja that I knew,” she told the news agency, “He didn’t seem as enthusiastic, as loud, as hyped-up about wins and motivated to stream. It really seemed like he was kind of losing himself and his love for streaming.”

She also said they had tried to make a deal with Twitch but said they felt like they weren’t being listened to. She specifically pointed to the fact that Twitch’s contract would have limited Ninja’s licensing deals.

She then went on to say that Microsoft aligned with their ideals, calling it a warm and friendly environment. 

See what others are saying: (Dexerto) (Digital Trends) (The Esports Observer)

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Google and YouTube Could Be Banned From San Francisco’s Pride Parade

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  • Seven members of SF Pride voted to ban Google and its affiliates from future parades, arguing that the company does not do enough to protect the LGBTQ community.
  • There were debates over whether or not the vote is legally binding since only 12 of the 326 members were present.
  • The organization said its board will meet on Feb. 5 to determine what happens next. 

What Prompted the Vote? 

YouTube and its parent company, Google, may no longer be welcome at San Francisco’s annual LGBTQ pride parade after a group of event organizers voted to ban them from future festivities. 

Members of San Francisco Pride passed the resolution against Google and its affiliates on Jan. 15, saying the company is not doing enough to protect members of the LGBTQ community, particularly when it comes to hate speech and harassment on YouTube.

Though YouTube has been a long-time supporter of the LGBTQ community in terms of corporate marketing, it’s faced a ton of backlash in recent months from critics who accused the platform of not supporting the community with its policies. 

For many, this became apparent when Vox journalist Carlos Maza said he had been a victim of homophobic and racist harassment at the hands of conservative commentator Steven Crowder. Maza claimed that over the course of two years, Crowder called him names including “Mr.Gay Vox,” “lispy queer,” and “anchor baby.” 

YouTube initially responded by letting Crowder’s videos stand, saying that while his comments were hurtful, they did not violate community guidelines. Instead, the platform suspended Crowder’s ability to earn ad revenue.

That decision sparked widespread outrage both from the general public and internally. Soon after, over 140 Google employees signed a letter asking SF Pride to drop Google from its parade. Meanwhile dozens of others marched to protest against the company’s policies, despite being warned that doing so would violate Google’s code of conduct and potentially cost them their jobs. 

About six months after the Maza- Crowder controversy, the company updated its harassment policy, banning content that contains malicious insults based on race, gender expression, or sexual orientation. But organizers say that isn’t enough to protect LGBTQ users and argue that creators like Crowder still remain popular on the platform. 

Is the Vote Legal?  

The vote marks a huge change in the attitude that many have towards Google, which was once viewed as a corporate leader in its support of the LBGTQ community.

“Companies are no longer scared to be seen as pro-LGBTQ; in fact, their participation is a great opportunity for them. We believe companies should earn that opportunity by proving that they really do stand with our community,” the members seeking to ban Google said in a statement to Recode. 

However, it’s important to note that the vote represents only a small percentage of the organization given that only about 12 of the 326 members were present at the time. Seven people voted in favor of the ban, according to the interim executive director, Fred Lopez. 

Lopez told Recode that some members of the board questioned whether the vote was legally binding without the board’s approval. Others argued that members do have the authority to pass the ban since current bylaws don’t appear to restrict them from making amendments.

Lopez explained that the group was looking into the legality of the vote saying, “Our legal team is reviewing the implications of last week’s vote by seven of Pride’s 326 members. Our Board of Directors will meet February 5th to determine our next step.” 

The effort to ban Google is being led by former Google employee Laurence Berland, who claims the company fired him for workplace organizing. Google denied this claim and told Recode that Berland violated company data security policies. However, Berland has been fighting for Google to be banned since last June, when he was still working for the company and is now urging the board to approve the motion at the Feb. 5 meeting. 

Google Responds 

Meanwhile, Google has expressed disappointment in the news. “Google has been a proud supporter of San Francisco Pride for over a decade,” the company told Recode in a statement.

“We’re saddened that seven members, including a recently fired employee, decided to recommend banning Google, YouTube, and our employees from supporting this important community organization. SF Pride has over 300 members and a separate board that makes the ultimate decision on participation; we’ll continue to work with the San Francisco Pride board and its broader membership on next steps.”

The spokesperson also defended the company against claims that it doesn’t support the LGBTQ community, pointing out that Google has opposed laws that target the LGBTQ individuals and has provided employees with same-sex health benefits that include coverage of gender reassignment surgery. 

See what others are saying: (Recode) (Tubefilter) (SF Gate)

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Onision Calls 911 on Chris Hansen, Files Court Order

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  • YouTuber Onision, who has long been accused of predatory behavior, recently called 911 when journalist Chris Hansen showed up to his door. 
  • Hansen has been extensively covering the accusations against Onision, and Onision told the dispatcher he was his “internet stalker.”
  • No arrests were made once police arrived, but Onision has filed a court order against both Hansen and another YouTuber, Repzion, who has also been covering the allegations.
  • Hansen posted another video saying that he obtained police records showing that Onision’s daughter fell from a window and that Onision recorded the aftermath.

Court Order Filed 

YouTuber Onision is filing a court personal protection order against journalist Chris Hansen, who has been covering the series of accusations of grooming and predatory behavior levied against him.

Hansen said in a video on Monday that Onision, who is also known as Greg or James Jackson, filed the order in Washington state. Jackson also filed the order against YouTuber Repzion, or Daniel Sulzbach, who has also posted several videos about the long-standing allegations.

Many have claimed that Jackson, along with his partner Kai, grooms young women, often minors who are fans of his, to become sexually intimate with him once they turn 18. Others have also brought up potential cases of other inappropriate, predatory behavior. Several girls have spoken to Hansen on his YouTube channel to explain their claims. Some have described a system of control and manipulation, such as a list of rules Jackson and Kai force the girls to follow. 

Jackson has regularly denied the allegations. Rogue Rocket reached out to him to discuss them back in December. He asked for $10,000 in exchange for an interview. 

Hansen Attempts to Reach Out to Onision

This was not the first time Hansen had attempted to reach Jackson to hear his side of the story. Hansen has claimed that he too was asked for monetary compensation in order to ask Jackson questions. On January 13, he posted a video of the 911 call Jackson made when he knocked on his door in an attempt at a face-to-face conversation. 

In the call, Jackson refers to Hanson as an “internet stalker.” Hansen is seen standing outside of his door, knocking and sometimes speaking. He was accompanied by a camera crew and his attorney, Mike Morse. Police did arrive and no arrests were made. 

In another video Hansen uploaded about his trip to speak with Jackson, he said that it appeared that Jackson was no stranger to officers. 

“It quickly became clear that Greg was not unfamiliar to the local law enforcement authorities here,” Hansen explained to the camera in a video that has amassed over one million views.  “They were aware of his YouTube antics, the allegations of inappropriate contact with young women.”

He also added that Jackson declined to speak to him when given the opportunity, something Hansen noted was typical behavior in his experience investigating child predators. 

Hansen confirmed the court order in a video week later.

Police Report on Onision’s Child

In the video where Hansen explained the court order, he also gave a disturbing update he found in regards to Jackson and Kai’s children when working with police. 

“We’ve now obtained Pierce County Sheriff’s reports about a 911 call in September of 2019,” Hansen said. “According to the transcripts, Onision and Kai’s young daughter fell from a second story bedroom window landing in the driveway.” 

Hansen also added that this report notes that Jackson actually took a video of his young daughter in the driveway while she was injured, and panned up to the window that she fell from. As for the details of what happened, many have been sharing what appear to be screenshots of the records of the incident. Rogue Rocket requested the records, but has not received them yet, therefore we cannot confirm them. Some of the information in the screenshots shared does line up with what Hansen described in the video. 

One screenshot came from Good Citizens Records, which said they obtained the police report. They redacted information to protect Jackson’s daughter and said that the accident was in fact an accident.

According to the screenshots, the police had previously done welfare checks at Jackson’s home and they had received calls about him “possibly sexually abusing young girls.”

As for why he recorded his child in the aftermath of the fall, Jackson said he wanted to be able to show the doctor what happened. According to the screenshots,  Jackson referenced an event in 2011 when a friend allegedly threatened to kill herself and make it look like he did it, and he wanted the video to show police he was not responsible. The report calls this explanation “strange.”

Another unconfirmed screenshot goes into the details of the accident and the injury obtained from it. It appears his daughter suffered from skull fractures as a result of the fall. 

The fractures did not initially seem life-threatening, though that could rapidly change. Hansen said he will be covering more on this later in the week.

See what others are saying: (Newsweek) (Insider) (Mashable)

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Too Faced Co-Founder Condemns Sister’s Post Calling NikkieTutorials a Liar After Coming Out as Transgender

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  • Massive Beauty YouTuber NikkieTutorials came out as transgender in a new video that has been received with widespread praise.
  • However, fans were upset to learn that she was pushed to share her story after unnamed people threatened to leak the information to the press.
  • Too Faced Cosmetics then came under scrutiny when the cofounder’s sister made a snide comment about NikkieTutorials being a liar, continuing a long-running feud between the brand and beauty guru. 
  • The brand co-founder issued a statement condemning his sister’s behavior and said she is no longer employed by Too Faced.

Too Faced Apologizes

Too Faced Cosmetics co-founder Jerrod Blandino apologized Tuesday for his sister Lisa who called beauty YouTuber NikkieTutorials a liar hours after she came out as transgender.

“I would like to make sure it is understood that although I love my sister very much, the things she says or does have absolutely nothing to do with me and do not in any way reflect me, my opinions, thoughts, or feelings nor speak for me or Too Faced in any way shape or form,” Blandino wrote in a post on Instagram stories.

“I am sorry for the hurt she has caused…I do not tolerate this behavior and she is no longer an employee of Too Faced,” he added before expressing how proud he was of NikkieTutorials for sharing her truth.

His post was later shared across the brand’s official social media accounts.

“I’m Coming Out” 

The backlash against Too Faced came shortly after Nikkie de Jager, better known as NikkieTutorials, came out as transgender in an emotional 17-minute video posted Monday.

“I can’t believe I am saying this today to all of you, for the entire world to see, but damn it feels good to finally do it. It’s time to let go and be truly free,” de Jager said in the video titled “I’m Coming Out.”

“When I was younger I was born in the wrong body, which means that I am transgender,” she continued. 

The 25-year-old from the Netherlands, who has been posting on YouTube for 11 years, opened up about her childhood, explaining that she identified as female for as long as she can remember and began transitioning at a young age with the support of her mother.

De Jager said she had grown her hair out at the age of 6 and was wearing only girls clothing a year or two later. She started hormone treatments and growth stoppers at 14-years-old and “fully transitioned” by the age of 19. 

“I transitioned while on YouTube,” the beauty guru said. “And saying that right now seems so crazy to me because I have literally grown up and transformed into me in front of all of you.”

De Jager, one of YouTube’s top beauty creators who has amassed over 12 million subscribers, said she kept her story private for so long because she wanted to live free of labels and wanted her channel to focus on her art. 

However, she wanted to assure her fans that she is the same person they have loved and supported for years. “I am me. I am still Nikkie. Nothing changes about that,” she said. “The last thing I want in my life is for you to not trust me anymore, or to look at me with different eyes, or look at me in a different manner, or think that I have changed.”

Blackmail Attempt

While de Jager explained that she has always wanted to share her story with her audience, she admitted that she was doing so now after someone had threatened to pubically out her. 

“So today, I am taking back my own power and I have to tell you something,” she said before making her announcement.

Without ever naming who was behind the blackmail attempt, de Jager talked more about how it made her feel. 

“I have been blackmailed by people that wanted to leak my story to the press,” she said. “And at first it was frightening to know that there are people out there that are so evil that they can’t respect someone’s true identity. It is vile. It is gross and I know you are watching this.”

She claimed that those blackmailing her wanted to leak her story because they said she is lying and “too scared” to tell people who she really is. 

“I’m not scared,” she said directly to the camera before holding her middle finger up to the people who, “thought they could really mess up my life with that.” 

Praise from Fans 

De Jager’s announcement was met with widespread support from celebs, fans, and fellow YouTubers, many of whom were outraged at the fact that someone else had tried to leak her story.

Lisa Blandino Sparks Outrage

However, not everyone was supportive of the beauty guru. Twitter users and YouTube drama channels ready to defend de Jager against hate screenshotted a snide comment allegedly made by Lisa Blandino.

The screenshots showed that on her Instagram account @makupprincess, under the name Dani California, she changed her bio to: “Transgender huh? That’s not the only thing she’s been LYING about.”

Image
Source: @makupprincess

The comment appeared to signal a continuation of the long-running feud between the beauty star and Too Faced Cosmetics. 

In Shane Dawson’s docuseries about his collaboration with Jeffree Star Cosmetics, Star once again accused Too Faced of massively underpaying de Jager for her 2016 makeup collaboration with them. According to Star, she received a $50,000 flat fee for a palette that brought them in over $10 million.

While de Jagger has not openly discussed much about her profits on the palette, she has previously mentioned frustrations over the quality of the product.

After screenshots of Blandino’s comment spread across the internet, many became upset that someone would take such a sensitive moment as an opportunity to tear de Jager down and felt that regardless of any feud, the comment was insensitive.

Enraged social media users began calling Too Faced disgusting and transphobic and soon after, the @makupprincess account changed its bio to read: “Let’s be clear, I love trans people & dislike anyone who lies to hurt others! Period!”

Source: @makupprincess

The comment further enraged internet users went on to call for a boycott of the brand. Some even accused Too Faced of possibly being responsible for blackmailing de Jagger.

See what others are saying: (NBC News) (Insider) (E! News)

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