Company Apologizes After Shaming Job Applicant for Bikini Photo
- After applying to a marketing position at a startup, a 24-year-old woman discovered that the business posted a photo of her in a bikini to its Instagram story.
- Without naming the woman in the photo, the company added captions calling her unprofessional and urging other applicants to “not share your social media with a potential employer if this is the kind of content on it,” even though the woman said the company, Kickass Masterminds, had requested she follow them on Instagram.
- The woman, Emily Clow, asked for the story to be taken down multiple times, but it did not disappear until after the story expired.
- On Monday, Kickass Mastermind’s CEO issued a public apology following backlash.
Potential Employer Posts Woman’s Bikini Photo to Instagram
An Austin-based startup apologized to one of its applicants after shaming her on its Instagram story for having a bikini photo on her profile.
The incident occurred after 24-year-old Emily Clow applied to an open marketing position at the business — Kickass Masterminds. Clow said she had been eager to grow her social media and sales experience.
When she heard back from Kickass Masterminds, she said she was asked to fill out additional application forms and to follow the company’s official Instagram account.
Later, Clow noticed Kickass Masterminds had posted a cropped photo of her in a bikini to its Instagram story, removing Clow’s face likely to mask her identity.
“PSA (because I know some of you applicants are looking at this): do not share your social media with a potential employer if this is the kind of content on it,” the photo’s caption read. “I am looking for a professional marketer – not a bikini model.”
“Go on with your bad self and do whatever in private,” the message continued. “But this is not doing you any favors in finding a professional job.”
Clow then messaged the company privately about the photo, warning them that she had screenshotted the post. She then added, in a seemingly sarcastic tone, “I appreciate your advice.”
“Remember that everything that you put on social is public and future potential employers will see it,” Kickass Masterminds then replied. “Best of luck in your job search!”
Clow then said she did not interpret her photo in her bikini as inappropriate and criticized the company for posting her photo to its account.
“I am aware of that, as I worked with social media for two years,” she said. “I didn’t realize wearing a bathing suit and appreciating my body made me an unprofessional. MOST employers and companies, especially those who work with marketing, have that understanding. I am disappointed to see a company I was very interested in decided to go out of their way to shame an applicant.”
She then continued by asking Kickass Masterminds to take down the story for the second time, having previously emailed the company to remove it. Clow asked for a third time after Kickass Masterminds only responded with “best of luck” in her job search.
Instead of removing the post, the company reportedly allowed it to appear until the story expired.
Also following that exchange, Clow said the company blocked her, so she took to Twitter. In a post, she said she felt “objectified” and that she was “baffled that the company handled it in such a manner.”
Later, she shared a photo of the company’s bio from its LinkedIn page, saying, “This is fucking hilarious considering.”
In the bio, Kickass Masterminds stated that it works with “rebellious business owners,” specifically those who are “rebelling from the traditional way of earning a living because they’ve lost faith in corporate America.”
It then goes on to say it works with business owners who “want other like-minded people to have their back when shit gets tough in their quest for personal and money freedom.”
this is fucking hilarious, considering pic.twitter.com/dmjABdm4s3— Emily Clow (@emilyeclow) October 1, 2019
Clow’s Post Goes Viral
Soon after, her post went viral and was met with a wave of support online.
“So they’re all about freedom and calling your own shots except when it comes to your self expression with your own body in a way that in no way affects your job performance?” one user wrote. “Such freedom.”
So they’re all about freedom and calling your own shots except when it comes to your self expression with your own body in a way that in no way affects your job performance? Such freedom.— Danielle Dubill (@buffalodani85) October 2, 2019
Others then shared a photo reportedly from Kickass Mastermind’s Instagram, which showed the company CEO, Sara Christensen posing while holding up her middle finger. Others then pointed to a photo of Christensen in her bra that was posted to her personal Instagram in 2017. Many users then asked how either photo was more professional than Clow’s.
On the other side of the argument, some still criticized Kickass Masterminds for posting the photo while also arguing that the original photo is still unprofessional.
“What the hell, of course it’s unprofessional. Women need to help other women learn how to be taken seriously. At some point maybe you will see that. The way she did it probably lacked, but the message is correct. Maintain some privacy, be aware of the [image] you put out there.”
Kickass Masterminds Apologizes
Christensen remained silent on the situation until Monday when she posted an apology to Medium.
“In a very human moment,” she began, “I made an error in judgment by posting to my Instagram stories about a job applicant’s online persona. To anyone watching: I am a great case study in what NOT to do. To Ms. Clow: I apologize for my behavior. I intended you no harm. I should never have made that post.”
“To those I serve through my business and who have trusted my counsel,” she continued. “Many of you have been affected by this very avoidable event. There are no words to describe how sorry I am that you have felt the consequences of my poor decision. You deserve better and I’ve let you down. I will do my best to earn back your trust.”
She then said she had learned her lesson but also said that she is not ready to publicly talk about it.
Kickass Masterminds has now set its Instagram to private, and the company’s Twitter, Facebook, and LinkedIn pages were taken down.
Meanwhile, Clow has somewhat accepted her new title. On her Instagram profile, she now describes herself as “an unprofessional bikini model.”
See what others are saying: (Yahoo) (NBC News) (Buzzfeed News)
TikTok to Require Labels on Manipulated Media, Ban Deepfakes of Children
The social media platform says it wants to embrace the creativity AI can offer while being cautious of the “societal and individual risks” that come with it.
TikTok is rolling out a slew of limitations regarding synthetic deepfake videos, including a ban on deepfake content of children.
In an update on Tuesday, the social media platform said it wants welcome “the creativity that new artificial intelligence and other digital technologies may unlock” while also being careful of the “societal and individual risks” that come with it. To mitigate those risks, TikTok will require users to label manipulated media depicting “realistic scenes.” Users can do so in stickers, captions, or other means that make it clear the video is “synthetic,” “fake,” “not real,” or “altered.”
On top of that, there are new restrictions about who can be the subject of these manipulated videos. TikTok will not allow deepfake media that shows the likeness of a “young person” or any private person, including adults. It is also barring deepfakes that depict adult public figures giving political or commercial endorsements, as well as deepfakes that violate one of the platform’s other rules.
“While we provide more latitude for public figures, we do not want them to be the subject of abuse, or for people to be misled about political or financial issues,” the company’s updated guidelines say.
As TikTok’s policies previously stated, synthetic media that has been edited to mislead audiences about real-world events is also not allowed on the platform.
As far as what kind of deepfake media is allowed on TikTok, the company said videos showing adult public figures in “certain contexts, including artistic and educational content,” get the green light. This can include a video of a celebrity doing a TikTok dance, or a historical figure being depicted in a history lesson.
The rules will be enforced starting April 21. Between now and then, TikTok says it will be training its moderators to better implement the guidelines.
See what others are saying: (The Verge) (The Associated Press) (TechCrunch)
Adidas Financial Woes Continue, Company on Track for First Annual Loss in Decades
Adidas has labeled 2023 a “transition year” for the company.
Adidas’ split with musician Kanye West has left the company with financial problems due to surplus Yeezy products, putting the sportswear giant in the position to potentially suffer its first annual loss in over 30 years.
Adidas dropped West last year after he made a series of antisemitic remarks on social media and other broadcasts. His Yeezy line was a staple for Adidas, and the surplus product is due, in part, to the brand’s own decision to continue production during the split.
According to CEO Bjorn Gulden, Adidas continued production of only the items already in the pipeline to prevent thousands of people from losing their jobs. However, that has led to the unfortunate overabundance of Yeezy sneakers and clothes.
On Wednesday, Gulden said that selling the shoes and donating the proceeds makes more sense than giving them away due to the Yeezy resale market — which has reportedly shot up 30% since October.
“If we sell it, I promise that the people who have been hurt by this will also get something good out of this,” Gulden said in a statement to the press.
However, Gulden also said that West is entitled to a portion of the proceeds of the sale of Yeezys per his royalty agreement.
Adidas announced in February that, following its divergence from West, it is facing potential sales losses totaling around $1.2 billion and profit losses of around $500 million.
If it decides to not sell any more Yeezy products, Adidas is facing a projected annual loss of over $700 million.
Outside of West, Adidas has taken several heavy profit blows recently. Its operating profit reportedly fell by 66% last year, a total of more than $700 million. It also pulled out of Russia after the country’s invasion of Ukraine last year, which cost Adidas nearly $60 million dollars. Additionally, China’s “Zero Covid” lockdowns last year caused in part a 36% drop in revenue for Adidas compared to years prior.
As a step towards a solution, Gulden announced that the company is slashing its dividends from 3.30 euros to 0.70 euro cents per share pending shareholder approval.
Adidas has labeled 2023 a “transition year” for the company.
“Adidas has all the ingredients to be successful. But we need to put our focus back on our core: product, consumers, retail partners, and athletes,” Gulden said. “I am convinced that over time we will make Adidas shine again. But we need some time.”
See what others are saying: (The Washington Post) (The New York Times) (CNN)
Elon Musk Bashes Disabled Ex-Twitter Employee, Gets Blowback
After Musk claimed the former employee “did no actual work,” the staffer calmly directed passive-aggressive insults right back at the billionaire.
Excuse Me, Do I Still Work Here?
Elon Musk brawled online with a former Twitter employee who didn’t know whether he was fired Tuesday, accusing the staffer of exploiting his disability.
Haraldur “Halli” Thorleifsson, who has muscular dystrophy, joined Twitter in 2021 after it acquired the creative agency he founded: Ueno.
He said on Twitter that he was unable to confirm whether he was still a Twitter employee nine days after being locked out of his work computer, despite reaching out to the head of HR and Musk himself through email.
At the time, Twitter had laid off at least 200 workers, or some 10% of its remaining workforce.
In search of an answer, Thorleifsson tweeted at Musk, who responded with the question: “What work have you been doing?”
After being given permission by Musk to break confidentiality, Thorleifsson listed several of his accomplishments, including leading “design crits to help level up design across the company.”
“Level up from what design to what? Pics or it didn’t happen,” Musk replied.
“We haven’t hired design roles in 4 months. What changes did you make to help with the youths?”
Thorleifsson reminded Musk that he couldn’t access any pictures because he was locked out of his work computer.
Musk stopped replying to the tweets, but hours later he returned to the platform to lob invective at his former employee.
Musk Vs. Halli
“The reality is that this guy (who is independently wealthy) did no actual work, claimed as his excuse that he had a disability that prevented him from typing, yet was simultaneously tweeting up a storm,” Musk tweeted, apparently referring to Thorleifsson. “Can’t say I have a lot of respect for that.”
“But was he fired? No, you can’t be fired if you weren’t working in the first place,” he added.
In a later Twitter thread, Thorleifsson said he could type for one or two hours at a time before his hands cramped, but that in pre-Musk Twitter, that wasn’t a problem because he was a senior director.
He added that despite his crippling disability, he worked hard for years to build Ueno.
“We grew fast and made money,” he said. “I think that’s what you are referring to when you say independently wealthy? That I independently made my money, as opposed to say, inherited an emerald mine.”
Thorleifsson made several more passive-aggressive jabs at Musk.
“I joined at a time when the company was growing fast,” he wrote. “You kind of did the opposite. The company had a fair amount of issues, but then again, most bigger companies do. Or even small companies, like Twitter today.”
Thorleifsson said that immediately following his back-and-forth with Musk, Twitter’s head of HR confirmed that he had indeed been fired from the company.