- A group of YouTubers said they have worked since June to compile evidence that certain words or phrases within video titles lead to automatic demonetization by the platform’s machine learning program.
- As a result, those YouTubers also claim the platform’s bots are routinely demonetizing LGBTQ+ content.
- A day after the videos documenting this evidence were posted, YouTube directly responded to them and said that “the right teams are reviewing your concerns in detail,” also promising to follow up on the claims.
YouTubers Create Monetization/Demonetization Word List
In a series of videos released Sunday, a group of YouTubers detailed 15,000 keywords that they tested against YouTube bots and claimed many of those words—including some LGBTQ+ terms—lead to automatic demonetization.
Particularly, the project looks at those keywords and determines whether or not each caused a video to be demonetized when used in the title of a video. The research, which was conducted from June to July, was a collaboration between creators Nerd City, YouTube Analyzed(who does not work for YouTube), and Sealow.
“Robot law enforcement on YouTube just resulted in two years of gay people being treated like it’s the 1300’s,” Nerd City said in his video.
The report, published as a Google spreadsheet, classifies words in one of two categories: green meaning monetized and yellow meaning demonetized. However, YouTube Analyzed said the way monetization is decided is more like a 0-1 scale.
Thus, certain words near the middle of that scale might be green one day and yellow the next. To provide context, he placed an asterisk next to words that yielded mixed results.
To create the list, they uploaded two-second clips they said had no demonetizable audio or video. Then, they experimented with keywords, replacing demonetized words with “happy” or “friend” to see it if that would monetize the video.
As such, they found a grab bag of results. For example, “antivaxx” sometimes resulted in demonetization, but never “antivax” or “anti-vaxxer.”
Additionally, “North Carolina” was demonetizable but not “North Korea.” YouTube Analyzed actually explained this by saying that if a word has too much negative association with it, the bot might be prone to flagging the word. He argued “North Carolina” might have been flagged because news surrounding transgender bathroom laws made headlines in July as he was compiling the list.
Other words like “restaurant,” “you,” “sunglasses,” “photos,” “profit,” and even “Shrek” reportedly caused their videos to get demonetized.
While more expected terms like slurs, cuss words, and other words like “Hitler” were also flagged, other controversial words like “incel” and phrases like “how to murder” weren’t demonetized. YouTube Analyzed suggests, unlike the “North Carolina” example, if the bots haven’t seen a word or phrase used enough, they might not catch it.
LGBTQ+ Video Demonetization
The creators also found that common LGBTQ+ terminology tended to be demonetized, and some media outlets have called this project the most conclusive evidence that YouTube is demonetizing LGBTQ+ videos.
Again, however, the system yielded highly variable results. For example, “gay” was demonetizable, but YouTube Analyzed noted the word is context-sensitive. The term “lesbian” was sometimes green but “lesbians” was always yellow. Also, “transgender” was monetizable but not always “trans.”
Additionally, the word “homophobia” was ad-friendly, but not “homosexual,” while terms like “straight” and “heterosexual” were both always green.
Some of the titles they tried included “Lesbian princess” and “Kids Explain Gay Marriage,” a reference to a Jimmy Kimmel skit posted on YouTube. Both were demonetized but later monetized when replacing “lesbian” and “gay” with “happy.”
As to why these videos are being demonetized, Sealow posits a couple of possible reasons. The first is similar to the “North Carolina” example where, politics and negative press could influence certain words. In the case of LGBTQ+ content, bots could interpret certain terms negatively if they are regulating a high number of homophobic or hateful content.
Sealow also worries that if videos with words like “gay” are manually demonetized by people with biases, then bots will also develop the tendency to demonetize those videos regardless of the content.
According to Nerd City, YouTube is possibly outsourcing some 10,000 workers from a company called Lionbridge, which employs people from a number of countries that have anti-LGBTQ+ laws, including Somalia, Afghanistan, and Indonesia.
He then asks: if there’s no standardized policy in place for LGBTQ+ content could reviewers keep a video demonetized based on their own bias?
It is unclear how many workers—if any—are from those countries or if such a bias is actually being taken into account; however, former workers with Lionsbridge have reportedly complained of unclear guidelines.
Past Accusations Against LGBTQ+ Creators
Some YouTubers like Petty Paige have now resorted to censoring words like trans and homosexual to stay monetized, and a wide range of LGBTQ+ creators have called this trend an open secret.
In December, Mexican YouTuber Lusito Comunica asked YouTube Chief Product Officer Neal Mohan about this directly, saying three of his videos with LGBTQ+ titles were demonetized.
“I can just tell you categorically that there is no list of words or keywords or terms or anything like that that is going to go into our classifiers making an apriori decision on whether our videos are monetized or not,” Mohan said.
“There’s nothing in terms of how our monetization algorithms work that should be based on any kind of predescribed or predetermined list,” he continued.
In his video, Sealow refutes that point, saying, “Given our testing results, it’s made clear that these comments are not accurate.” He notes that while the current situation for LGBTQ+ may be improved from two years ago, most would still call it unacceptable.
He also said he finds Mohan’s comments troubling because as CPO, Mohan has the power to fix this problem.
Later, in August, Alfie Deyes posed a similar question to YouTube’s CEO Susan Wojcicki.
“We do not automatically demonetize LGBTQ content,” she said. Then, later adding, “There’s no policies that say if you put certain words in the title that that will be demonetized.”
Deyes then reiterated his question, asking if any words specifically from the LGBTQ+ are flagged, to which she says, “There shouldn’t be.”
Nerd City then focused on the word “policy” in his video, saying Wojcicki lied by omission.
“It’s sneaky language from a very smart woman who talks to a lot of lawyers,” he said. “There’s no policy to demonetize gay words, but there is a protocol where bots are doing exactly that.”
Also in August, a group of YouTubers sued the platform and claimed among other things, that YouTube is demonetizing their content.
In 2018, YouTube took steps to expand its reviewing process, adding those previously-mentioned 10,000 workers to combat what Wojcicki called “bad actors,”or people who attempt to exploit the platform’s monetization system. Those “bad actors” are actually part of why YouTube says it hasn’t released its algorithm data.
YouTube’s Mystery Algorithm
The report represents an attempt to better warn creators about why their videos may be demonetized, but demonetization involves other factors, as well. As they continue to attempt to learn more about the mysterious algorithm, that list changes every day.
Because of that, all of them note the information they presented is not necessarily complete. Nerd City has argued that YouTube should publish details on how its algorithm works, saying more openness could allow creators to make more money because they would then be able to see what does and does not get monetized.
He also deconstructs the “bad actors” argument, saying people would just report misleading content anyway.
Notably, the FairTube Campaign is urging YouTube to at least send creators a reason why their specific videos were demonetized, that way they can then learn and take steps to make sure future videos are ad-friendly.
Monday, the YouTube Team Twitter account respond to this series of videos, saying, “Wanted to let you know that we’ve watched your video and the right teams are reviewing your concerns in detail. We want to make sure that we give you some clear answers, so we’ll follow back up when the teams have been able to take a good, hard look.”
Later, a YouTube spokesperson then released a statement saying there is no list of words that deem a video not ad-friendly.
“We’re proud of the incredible LGBTQ+ voices on our platform and take concerns like these very seriously,” the spokesperson said. “We do not have a list of LGBTQ+ related words that trigger demonetization and we are constantly evaluating our systems to help ensure that they are reflecting our policies without unfair bias.”
That spokesperson also said YouTube tests samples of LGBTQ+ content when there are new monetization classifers to make sure LGBTQ+ videos aren’t more likely to be demonetized.
Following Ninja Deal, Gamers Flock to Mixer but Viewership Falls, According to New Data
- Following Mixer’s exclusive acquisition of Tyler “Ninja” Blevins, a new report shows that the number of unique channels on the platform has nearly doubled, but viewership has fallen.
- In contrast, Blevins’ former platform Twitch has gained viewership but seen a decrease in channels and number of hours streamed.
- Last week, Blevins’ wife and manager, said he made the decision to move to Mixer because his chatroom on Twitch became “toxic” and because Twitch’s contract with him would have limited his licensing deals.
Mixer’s Growth Since Ninja Deal
A new report shows some of the contributions Ninja’s exclusive streaming deal with Mixer may have generated, including a major increase in the number of streamers and content on the platform, though overall views have decreased.
Ninja — whose real name is Tyler Blevins — joined the platform in August after leaving Twitch, a move that sent shockwaves through the gaming community, with many wondering how the switch would affect not only Blevins’ career but also Twitch and Mixer.
The report, published by Streamlabs and Newzoo, found that the number of unique channels on Mixer had doubled from 1.96 million in the second quarter to 3.92 million when Blevins joined in the third quarter.
Streamlabs attributed the massive gain to Blevins’s relocation to the platform, which it said likely encouraged other gamers to make a similar switch.
Because of the influx of new streamers, the number of hours users streamed on Mixer tripled from 11 million hours to just under 33 million.
Even though the number of streamers skyrocketed, Streamlabs actually reported that Mixer lost viewership in its third quarter, dropping from 100 million hours watched to 90 million hours watched.
Since 2018, Mixer has consistently risen in viewership, with this quarter tracking the only dropoff within the past two years. Nonetheless, the yearly growth for Mixer has more than doubled. Experts have also noted the third quarter is usually the weakest part of the year for streaming platforms.
Metrics for Twitch and YouTube Gaming
Conversely, the Streamlabs report found that Twitch suffered the opposite problem: gaining viewership but losing streamers and content.
Many have attributed Twitch’s loss of streamers in Q3 partially to those users moving to Mixer following its deal with Blevins; however, Twitch has been losing users for two quarters now. Since Q1, Twitch has actually lost about 2 million streamers and now sits below Mixer at 3.77 million users.
Twitch currently still dominates the streaming community, however, logging 2,551 million hours viewed for Q3.
Regarding users and hours streamed, YouTube Gaming has also seen a dropoff since Mixer’s acquisition of Blevins, but the number of hours viewed on the platform remained relatively unaffected between quarters.
The Mixer-Ninja Deal
While the report indicates Blevins may not have had a substantial impact on bringing viewers to Mixer, it is unlikely his deal with the platform will change because of that.
In an interview with Business Insider last week, Ninja’s wife and manager — Jessica Blevins — discussed why he decided to move to Mixer. She said part of his decision stemmed from toxicity in Blevins’ chatroom while streaming.
“I could tell, as his wife, the last few months on Twitch, he just didn’t seem like the Ninja that I knew,” she told the news agency, “He didn’t seem as enthusiastic, as loud, as hyped-up about wins and motivated to stream. It really seemed like he was kind of losing himself and his love for streaming.”
She also said they had tried to make a deal with Twitch but said they felt like they weren’t being listened to. She specifically pointed to the fact that Twitch’s contract would have limited Ninja’s licensing deals.
She then went on to say that Microsoft aligned with their ideals, calling it a warm and friendly environment.
See what others are saying: (Dexerto) (Digital Trends) (The Esports Observer)
Trisha Paytas Accused of Exploiting Transgender Community
- Trisha Paytas posted a vlog titled “I AM TRANSGENDER (FEMALE TO MALE)” and specifically claimed to identify as a gay man. In the video, Paytas said: “So do I think I’m transgender? Yes. 1,000 percent. Do I identify with my natural-born gender? 1,000 percent.”
- Among the reasons listed for coming to this realization, Paytas included not wearing makeup every day, not having a ton of female friends, being attracted to gay men, and having “penis envy.”
- Paytas received backlash from people who said the video dangerously equated gender stereotypes to gender identity and accused the YouTuber of trolling people for clicks.
- Paytas apologized for the wording in the video, and added that the intent behind it was sincere. The YouTuber claimed that this has been an ongoing journey since childhood and that a therapist is currently helping with it.
Paytas Posts Video
Trisha Paytas’ latest vlog titled “I AM TRANSGENDER (FEMALE TO MALE)” has landed the YouTuber into a pool of criticism, with many saying the video exploits the transgender community for attention.
Paytas opened Monday’s video by talking about being called names in school for having masculine features. The YouTube star also claimed to never love being a woman and described feeling most empowered when wearing masculine clothes and short hair. Paytas then claimed to identify as a man, specifically, a gay man.
“Here’s the thing, I identify with men better,” Paytas said. “People always think there’s something wrong with me because I don’t have that many girlfriends. Like, I love girls, I do love girls and I love their sensitivity and stuff like that but that’s why identify more as a gay man because I like guys but I also identify as a guy if that makes sense.”
Paytas added that the one hang up in coming to this conclusion was loving glam and getting dolled up. Paytas then compared this identity to that of a drag queen.
“So, in my head, I feel like I am a transgender female to male, but also a drag queen. That’s how I’ve rationalized it in my head,” Paytas added.
Paytas then listed several reasons for making the announcement. This list included not loving being the center of attention unless specifically seeking it, not wanting to wear make-up on a day-to-day basis, being attracted to gay men, and having a distaste for straight men’s masculinity.
Paytas also talked about feeling “penis envy.”
“And then the final thing that kind of brings it full, I feel transgender almost is I’ve always had penis envy,” Paytas explained. “Like, this sounds so crazy to say out loud. I just always thought my life would be easier if I had that part. That if I asserted myself I wouldn’t be a bitch, but like, a man.”
As far as pronouns, Paytas never specifically declared what to use going forward. However, Paytas did say that they/them pronouns are “confusing.”
“That sounds like plural people,” Paytas commented. “And while people think I am schizophrenic or have multiple personalities, I choose not to identify as multiple personalities.”
The YouTuber continued to talk about gender fluidity and the idea that someone can feel male one day and a female the next, noting that this should be more widely accepted. Paytas also added that the intent behind this video is sincere and not to offend the trans community.
“I know that’s such a misconception, that transgender people are confused,” Paytas said. “And it’s not that I’m confused it’s that I identify as both. I just don’t necessarily like the term they or them.”
“So do I think I’m transgender? Yes. 1000% Do I identify with my natural-born gender? 1000%,” Paytas added.
Video Gets Backlash
This video generated widespread backlash because people thought it could do a lot of harm to the trans community. Some were worried that Paytas was trolling to get more views, while others were just upset with the way the video presented the idea of being trans.
Pride.com wrote a piece on the video, noting some of the specific ways Paytas’ rational could be dangerous.
“While we’re always happy to support someone’s coming out journey, there’s a lot of problematic things to unpack with Trisha’s latest vlog,” the post read.
“The likes of which include: The fact that they don’t wear makeup or do their hair every day, which must mean they’re trans; That they’re “not catty” like “most women; Their attraction to gay men must mean they themselves are a gay man.”
“As many of us know, there’s more to being transgender than hair and makeup,” the article continues.
Many others were also afraid that Paytas was equating gender-based stereotypes to gender identity, and conflating this idea with a sexual attraction to gay men.
“Every single reason she gave for being trans was 100% invalid, offensive, & stereotype driven,” one user wrote.
“Just because you were a tomboy, don’t wear makeup, and have a fetish for gay men doesn’t mean your trans,” said another.
Drag queen Vicky Vox accused Paytas of using gender identity for clickbait.
Others did attempt to be more sympathetic with their criticism. YouTuber Jake Edwards acknowledged that some of Paytas’ language could be harmful, but said people should still not turn to sending hate.
This should be met with allowing Trisha the space to learn,” Edwards wrote.
YouTuber Gigi Gorgeous said she talked on the phone with Paytas after being incredibly confused by the video. While Gigi did think some of the comments were problematic, she still said she wanted to respect Paytas’ identity, transition, and journey.
“I firmly believe that someone tells you who they are, what their label is, how they want to be identified, you have to believe that person,” she said in a response video.
Trisha Responds to Backlash
Paytas did respond to some of the backlash that the video received.
“You don’t know me, my journey , my struggle, my transition,” Paytas wrote in response to Vox. “I’ve been with a gender identity therapy specialist for the past 6 months cause I hated who I was since I was 3.”
You don’t know me, my journey , my struggle, my transition. I’ve been with a gender identity therapy specialist for the past 6 months cause I hated who I was since I was 3. Think before you tweet , THIS is more harmful than me sharing my story.— Trisha Paytas (@trishapaytas) October 7, 2019
Paytas also clarified that this was not meant to be a joke.
It’s not meant to be funny. Because I don’t look like a traditional male on the outside , I’m a joke ? Men can wear dresses , heels and makeup u know. Close minded and ignorant— Trisha Paytas (@trishapaytas) October 7, 2019
Paytas also took to Instagram to further address the widespread responses.
“I’m sorry that offended you but that is my truth and my reality that I have been facing,” Paytas wrote in an Instagram story. “It’s honest and it’s the difficulty I’m facing while transitioning. People don’t have the right to be offended by my truth. Men reject me because I’m too feminine. It’s not fair but it’s my reality and it’s my struggle that I’m going through.”
It has put me in a severe depression. I’m sorry,” Paytas added. “You don’t know my struggle. What I face may not be the same for other [female to male] but its what I have to hear and deal with on the regular for years.”
Paytas Posts Apology Video
On Tuesday morning Paytas posted another video called “apology.” In it, the YouTuber mentioned Gigi and her video, and said that their phone call was very impactful. Paytas also added that the backlash the video received was not expected, as the intent behind it was genuine. Paytas claimed that this has been an ongoing struggle since childhood that a therapist has been helping with.
“I hated my breasts. I hated my vagina,” Paytas explained. “I hated going into the female bathroom. I hated being classified as a female. I hated being told to play with barbies and stuff like that.”
Paytas then apologized for any offense the video may have caused.
“I’m sorry if I offended people with my language and the way I said things,” Paytas said. “I’m so new to all of this. I’m so new to it.”
“I would never mock a community that I’ve loved and has loved me and has been so open and accepting to me,” Paytas added. “I would never mock them, I would never do that disservice to myself.”
See what others are saying: (Pride.com) (Cosmopolitan) (Insider)
Dobre Brothers Apologize After Underwhelming Meet and Greet Clip Goes Viral
- YouTube creators and social media users are slamming the Dobre Brothers for their lack of enthusiasm during a fan meet and greet.
- Critics noted that fans paid and waited months to meet the social media stars, only to be disappointed by their interaction with them.
- Lucas Dobre apologized in a tweet saying that the brothers had endured “a long 48 hours of restless filming and touring” without sleep.
Meet and Greet Video Goes Viral
Four social media personalities known as the Dobre Brothers faced heavy criticism online this week after a viral video showed a fan meet and greet that some called “awkward” and “uncomfortable.”
The video, which seemed to have originally been posted to TIkTok, was reshared on Twitter where it has been viewed millions of times. In it, a fan approaches Lucas, Marcus, Darius, and Cyrus Dobre, for her turn to meet and take a photo with them. However, when she walks over to the group, the fan is met with some pretty unenthusiastic attitudes.
The brothers have a massive following online. On YouTube alone, the Dobre Brothers have 7.7 million subscribers, while Lucas and Marcus – The Dobre Twins– have over 17 million subscribers on their separate channel.
The creators, known for their stunts, sibling pranks, and music, are currently on a 21-stop live tour. Internet users pointed out that meeting the brothers for photos is a perk featured in special packages that fans must pay extra for.
According to the group’s website, General Admission is $29.99. Admission plus a meet and greet goes for $75.99. The next tier, “All Access VIP + Admission,” is sold for $199.99. Finally, their highest and most expensive tier, “Dobre Army Ultimate Fan Experience,” costs $599.99.
It is unclear at this time what package the fan in the video paid for, but it had to have been higher than the general admission price.
After seeing the video, many took to Twitter to slam the group for their attitudes. “The dobre brothers do no desrve to have fans [if] this is how they are going to treat them,” one user wrote.
Despite the backlash, many have come to the groups’ defense and said that the brothers could have been having a long day.
“Yo we don’t know what’s really going on in this though. They could have been there for hours and hours and maybe they got some bad news just before,” one user wrote.
Yo we don’t know what’s really going on in this though. They could have been there for hours and hours and maybe they got some bad news just before. Like I really do NOT like the dobre brothers but I won’t judge them off this when I have no idea what’s ACTUALLY going on.— Hayden Taylor (@Haydensvids) October 7, 2019
Another said, “they work extremely hard to make their fans happy and if u guys were in the same position as they are u will be twice as exhausted…”
Do not hate on them they work extremely hard to make their fans happy and if u guys were in the same position as they are u will be twice as exhausted than them u have no idea what’s like to have no sleep for full 48 hrs like even big celebrity’s are exhausted so plz don’t hate— Maria (@Maria54059400) October 7, 2019
On Monday, Lucas Dobre apologized on the group’s behalf, writing, “After a long 48 hours of restless filming and touring then meeting thousands of fans with no sleep we were exhausted by the end of our show.”
The post was then retweeted by other members of the group. While some fans accepted the apology, others said the brothers should have canceled meet and greets if they were that tired.
The brothers even saw comments and criticism from fellow internet stars. Beauty YouTuber James Charles, who has in the past been slammed for selling $500 tour tickets, tweeted, “what the actual fuck is this,” later adding, “Being tired is NOT an excuse to not smile and give a hug to people who pay to meet you.”
YouTuber JC Caylen also tweeted “yo this is actually hella sad,” before noting that the fan probably waited months for this moment.