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Cosmetic Procedure Ads Featuring Kardashian-Jenners Banned by the ASA for “Misleading” Claims

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  • The U.K.’s Advertising Standards Authority banned two ads that promoted lip, cheek, and jawline filler procedures marketed as the “The Kylie Jenner Package.” 
  • The watchdog argued that the ads misled consumers by suggesting the procedures could make them resemble Jenner. 
  • A third ad for Botox, featuring an image of Kim Kardashian, was banned after the company suggested it had sufficient training to administer emergency drugs in the event of an adverse reaction, which the ASA said it did not. 
  • The brands have been warned not to use celebrities in their ads if they had not actually used their products.

Kylie Jenner Ads Banned 

The United Kingdom’s Advertising Standards Authority banned three Instagram ads that promoted cosmetic procedures with photos of Kylie Jenner and Kim Kardashian.

The advertising watchdog said ads for Queen of Aesthetics and Faces by AKJ Aesthetics were “misleading” because they suggested their procedures could make customers look like Kylie Jenner.

Both used images of Jenner to promote lip, cheek, and jawline filler marketed as “The Kylie Jenner Package,” or the “The Kylie Package.” 

Source: ASA

The ASA challenged both companies on whether the ads misleadingly suggested that their packages would give features that closely resembled Jenner’s. Faces by AKJ Aesthetics said it used Jenner’s image because she would appeal to their target customers and because she and others in her family have had those procedures done.

It argued that she is a recognizable person who it used to show areas that could be treated, rather than to imply that their treatments could make customers look like her. 

Ultimately, the ASA said, “We considered that consumers would, therefore, understand from the ads that they could achieve similar results to those of Kylie Jenner and that the photos accurately represented what could generally be achieved through the use of the advertised cosmetic procedures.”

“Therefore we expected to see that the person in the ad, Kylie Jenner, had used those products and the ad was a realistic depiction of what the products could achieve.”

The ASA also noted that AKJ offered the package as a competition prize, which it called an “irresponsible” move. On top of that, the company was criticized for using the hashtag #botox, which the ASA explained is a trademarked, prescription-only medicide that can’t be advertised. 

Kim K Ad Banned 

Along with that decision, the ASA also banned a third Instagram beauty ad run by Beauty Boutique Aesthetics. Their ad promoted Botox treatments using an image of Kim Kardashian. The text on the post read, “When someone is listing the reasons they don’t need Botox and all you can think about is how many units they need…”.

The caption went on to say, “Many beauty technicians may be more than qualified, but always ask yourself, can they administer emergency drugs if the client has an adverse effect? The answer is no.”

The caption suggested Beauty Boutique Aesthetics had sufficient training to administer emergency drugs in the event of an adverse reaction to a procedure, the ASA argued. 

However, the ASA said it had found “no evidence” that the company had trained staff or resources to deal with adverse reactions to the procedures they administer. That company was also warned to not use “Botox” in future ads for cosmetic procedures. 

Brand’s Response 

Beauty Boutique Aesthetics has not responded to the ASA, however, Faces by AKJ Aesthetics agreed to change its practices. The company said it will not host similar competitions in the future. It will also include text on ads that say, “results may vary between clients” and “a number of treatments may be required to reach your desired look” on future ads

Meanwhile, Queen of Aesthetics responded by arguing that it had not posted any ads claiming it could make customers resemble Jenner. The company said it would be “almost impossible” for a customer to look like anyone other than themselves after a non-surgical cosmetic procedure.

Instagram’s Recent Policy Change

The crackdowns on these ads come after Instagram implemented new policies around similar plastic surgery or weight loss product posts.  Under its new rules, cosmetic procedures or dietary product ads that include an incentive to purchase or a price listing will be restricted from users known to be under 18. 

On top of that, the platform has said any content that makes a “miraculous” claim about diet or weight loss products and is linked to a commercial offer like a discount code will be removed from Instagram. 

See what others are saying: (The Guardian)  (Huffington Post) (BBC

International

95-Year-Old Woman Dies After Police Tases Her in Nursing Home

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The officer involved was suspended with pay and charged with assault.


A 95-year-old Australian woman whom police tasered in a nursing home last week has reportedly died from her injuries.

Clare Nowland, who had dementia and required a walking frame to stand up and move, was living at the Yallambee Lodge in Cooma in southeastern Australia.

At about 4:15 a.m. on May 17, police and paramedics responded to a report of a woman standing outside her room with a steak knife.

They encountered Nowland, then reportedly tried to negotiate with her for several minutes, but she didn’t drop the knife.

The five-foot-two, 95-pound woman walked toward the two officers “at a slow pace,” police said at a news conference, so one of them tasered her.

She fell to the floor and reportedly suffered a fractured skull and a severe brain bleed, causing her to be hospitalized in critical condition.

Nowland passed away in a hospital surrounded by her family, the New South Wales police confirmed in a statement today.

After a week-long investigation, the police force also said that the senior constable involved would appear in court next week to face charges of recklessly causing grievous bodily harm, assault occasioning actual bodily harm, and common assault.

NSW police procedure states that tasers should not be used against elderly or disabled people absent exceptional circumstances.

Following the incident, community members, activists, and disability rights advocates expressed bewilderment and anger at what they called an unnecessary use of force, and some are now questioning why law enforcement took so long to prosecute the officer involved.

See what others are saying: (Reuters) (The New York Times) (CNN)

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U.K. Police Face Backlash After Arresting Anti-Monarchy Protesters

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London Mayor Sadiq Khan said that some of the arrests “raise questions” and “investigations are ongoing.”


The Public Order Act

A controversial protest crackdown law in the U.K. is facing criticism after dozens of anti-monarchy protesters were arrested during the coronation ceremony in London over the weekend.

The law, dubbed the “Public Order Act” was passed roughly a week ahead of the coronation for King Charles III. It gives police more power to restrict protesters and limits the tactics protesters can use in public spaces. It was condemned by human rights groups upon its passing, and is facing a new round of heat after 52 people were arrested over coronation protests on Saturday.

In a statement, the Metropolitan Police said protesters were arrested for public order offenses, breach of the peace and conspiracy to cause a public nuisance. The group said it gave advance warning that its “tolerance for any disruption, whether through protest or otherwise, will be low and that we would deal robustly with anyone intent on undermining the celebration.”

It is currently unclear how many of those arrested were detained specifically for violating the Public Order Act, however, some of those arrested believe the new law was used against them.

“Make no mistake. There is no longer a right to peaceful protest in the UK,” Graham Smith, the CEO of anti-monarchy group Republic tweeted after getting arrested. “I have been told many times the monarch is there to defend our freedoms. Now our freedoms are under attack in his name.”

An Attempt to “Diminish” Protests

During a BBC Radio interview, Smith also said he believes the dozens of arrests were premeditated. 

“There was nothing that we did do that could possibly justify even being detained and arrested and held,” Smith claimed. 

“The whole thing was a deliberate attempt to disrupt and diminish our protest.”

Yasmine Ahmed, the U.K. Director of Human Rights Watch, also tweeted that the arrests were “disgraceful.”

“These are scenes you’d expect to see in Russia not the UK,” she wrote. 

When asked about the controversy, Prime Minister Rishi Sunak told reporters officers should  do “what they think is best” in an apparent show of support for the Metropolitan Police. 

For his part, London Mayor Sadiq Khan said he is looking into the matter.

“Some of the arrests made by police as part of the Coronation event raise questions and whilst investigations are ongoing, I’ve sought urgent clarity from Met leaders on the action taken,” Khan tweeted.

See what others are saying: (The Guardian) (CNN) (The Washington Post)

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Foreign Nationals Make Mad Dash out of Sudan as Conflict Rages

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The conflict’s death toll has surpassed 420, with nearly 4,000 people wounded.


As the 10-day-long power struggle between rival generals tore Sudan apart, foreign governments with citizens in the country scrambled to evacuate them over the weekend.

On Sunday, U.S. special forces landed in the capital Khartoum and carried out nearly 100 American diplomats along with their families and some foreign nationals on helicopters.

An estimated 16,000 Americans, however, remain in the country and U.S. officials said in a statement that a broader evacuation mission would be too dangerous.

Christopher Maier, the assistant secretary of defense for special operations and low-intensity warfare, said in a statement that the Pentagon may assist U.S. citizens find safe routes out of Sudan.

“[The Defense Department] is at present considering actions that may include use of intelligence, surveillance and reconnaissance capabilities to be able to observe routes and detect threats,” he said.

Germany and France also reportedly pulled around 700 people out of the country.

More countries followed with similar efforts, including the United Kingdom, Italy, Spain, the Netherlands, Canada, China, Saudi Arabia, Lebanon, and Indonesia.

Yesterday, a convoy carrying some 700 United Nations, NGO, and embassy staff drove to Port Sudan, a popular extraction point now that the airport in Khartoum has closed due to fighting.

Reports of gunmen prowling the capital streets and robbing people trying to escape, as well as looters breaking into abandoned homes and shops, have persuaded most residents to stay indoors.

Heavy gunfire, airstrikes, and artillery shelling have terrorized the city despite several proposed ceasefires.

Over the weekend, the reported death toll topped 420, with nearly 4,000 people injured, though both numbers are likely to be undercounted.

See what others are saying: (The Guardian) (The New York Times) (The Washington Post)

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