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Cosmetic Procedure Ads Featuring Kardashian-Jenners Banned by the ASA for “Misleading” Claims

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  • The U.K.’s Advertising Standards Authority banned two ads that promoted lip, cheek, and jawline filler procedures marketed as the “The Kylie Jenner Package.” 
  • The watchdog argued that the ads misled consumers by suggesting the procedures could make them resemble Jenner. 
  • A third ad for Botox, featuring an image of Kim Kardashian, was banned after the company suggested it had sufficient training to administer emergency drugs in the event of an adverse reaction, which the ASA said it did not. 
  • The brands have been warned not to use celebrities in their ads if they had not actually used their products.

Kylie Jenner Ads Banned 

The United Kingdom’s Advertising Standards Authority banned three Instagram ads that promoted cosmetic procedures with photos of Kylie Jenner and Kim Kardashian.

The advertising watchdog said ads for Queen of Aesthetics and Faces by AKJ Aesthetics were “misleading” because they suggested their procedures could make customers look like Kylie Jenner.

Both used images of Jenner to promote lip, cheek, and jawline filler marketed as “The Kylie Jenner Package,” or the “The Kylie Package.” 

Source: ASA

The ASA challenged both companies on whether the ads misleadingly suggested that their packages would give features that closely resembled Jenner’s. Faces by AKJ Aesthetics said it used Jenner’s image because she would appeal to their target customers and because she and others in her family have had those procedures done.

It argued that she is a recognizable person who it used to show areas that could be treated, rather than to imply that their treatments could make customers look like her. 

Ultimately, the ASA said, “We considered that consumers would, therefore, understand from the ads that they could achieve similar results to those of Kylie Jenner and that the photos accurately represented what could generally be achieved through the use of the advertised cosmetic procedures.”

“Therefore we expected to see that the person in the ad, Kylie Jenner, had used those products and the ad was a realistic depiction of what the products could achieve.”

The ASA also noted that AKJ offered the package as a competition prize, which it called an “irresponsible” move. On top of that, the company was criticized for using the hashtag #botox, which the ASA explained is a trademarked, prescription-only medicide that can’t be advertised. 

Kim K Ad Banned 

Along with that decision, the ASA also banned a third Instagram beauty ad run by Beauty Boutique Aesthetics. Their ad promoted Botox treatments using an image of Kim Kardashian. The text on the post read, “When someone is listing the reasons they don’t need Botox and all you can think about is how many units they need…”.

The caption went on to say, “Many beauty technicians may be more than qualified, but always ask yourself, can they administer emergency drugs if the client has an adverse effect? The answer is no.”

The caption suggested Beauty Boutique Aesthetics had sufficient training to administer emergency drugs in the event of an adverse reaction to a procedure, the ASA argued. 

However, the ASA said it had found “no evidence” that the company had trained staff or resources to deal with adverse reactions to the procedures they administer. That company was also warned to not use “Botox” in future ads for cosmetic procedures. 

Brand’s Response 

Beauty Boutique Aesthetics has not responded to the ASA, however, Faces by AKJ Aesthetics agreed to change its practices. The company said it will not host similar competitions in the future. It will also include text on ads that say, “results may vary between clients” and “a number of treatments may be required to reach your desired look” on future ads

Meanwhile, Queen of Aesthetics responded by arguing that it had not posted any ads claiming it could make customers resemble Jenner. The company said it would be “almost impossible” for a customer to look like anyone other than themselves after a non-surgical cosmetic procedure.

Instagram’s Recent Policy Change

The crackdowns on these ads come after Instagram implemented new policies around similar plastic surgery or weight loss product posts.  Under its new rules, cosmetic procedures or dietary product ads that include an incentive to purchase or a price listing will be restricted from users known to be under 18. 

On top of that, the platform has said any content that makes a “miraculous” claim about diet or weight loss products and is linked to a commercial offer like a discount code will be removed from Instagram. 

See what others are saying: (The Guardian)  (Huffington Post) (BBC

International

China Cautiously Crawls Out of Zero COVID Policy

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Estimates put the number of people who will die if China fully reopens between 1.3 and 2 million, but higher vaccination rates could limit the death toll.


People Go Back to Bars

The Chinese government has begun to ease some of its notoriously strict pandemic lockdown measures, signaling that the end of the “zero-COVID” policy may be on the horizon.

On Monday, commuters in Beijing and at least 16 other cities were allowed to board buses and subways without a virus test in the previous 48 hours for the first time in months.

In Shanghai, visitors to most sites will require a negative test within the last week, rather than the last two days, though schools, hospitals, and bars will require one within the past 48 hours.

Dining in restaurants in some parts of Beijing is still prohibited, but bars and restaurants in many areas of the country are reopening.

In Urumqi, where anti-lockdown protests erupted late last month after an apartment fire killed 10 people, authorities said in a statement Monday that malls, markets, and other venues will reopen.

Zhengzhou, the central city home to the world’s largest iPhone plant which was last month rocked by violent unrest, will no longer require COVID test results for public transport, taxis, and visits to “public areas”, authorities said in a Sunday statement.

Beijing authorities had required registration to purchase fever, cough, and soar throat medicine, which they believed people were using to hide their coronavirus infections, but that mandate has been lifted. Certain districts in the capital also announced that some residents may self-isolate inside their homes rather than being forced to quarantine in a centralized facility.

Is China Ready to Reopen?

Vice Premier Sun Chunlan, who oversees COVID efforts, said last week that the country’s health system had withstood the test of the virus and that the omicron subvariant is less deadly than previous strains.

But there has not been a significant drop in cases recently to prompt the easing of restrictions. On Monday, the government reported 30,014 new cases, down from last week’s peak of over 40,000 but still near record highs for China.

Some observers speculate that the government’s move was related to the recent protests, in which thousands of people poured onto the streets of several major cities to demand freedom and an end to the zero-COVID policy. Authorities cracked down on demonstrators, and any mention of the protests was rigorously censored on Chinese social media.

There was no sign of any significant unrest this weekend.

Although many people are excited to enjoy less restricted lives and restart a shuddered economy, others are concerned about the public health consequences reopening society could incur. Estimates put the number of people who will die from the coronavirus if China fully reopens between 1.3 and 2 million, but higher vaccination rates could limit the death toll.

Last week, the government launched a campaign to vaccinate the elderly population.

Only about 40% of people over the age of 80 have gotten their booster shot, according to official statistics.

Health experts and economists say vaccination rates and ICU preparedness won’t be sufficient to fully end the zero-COVID policy until mid-2023 or 2024.

See what others are saying: (BBC) (Associated Press) (Reuters)

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India Pedestrian Bridge Collapsed 4 Days After Renovations, Killing Over 100 People

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The company responsible for the upkeep of the Morbi bridge did not obtain a safety certificate before re-opening.


Bridge Collapses

After seven months of renovations, the Morbi walking bridge in India opened to the public. Four days later, the bridge collapsed, killing more than 130 people. 

According to the local government, there were about 200 people on the bridge when it collapsed on Sunday, despite its capacity of 125. 

During a campaign event on Monday, India’s Prime Minister Narendra Modi said the state government had set up a committee to investigate the tragedy.

“I assure the people of the country that there will be nothing lacking in the relief and rescue efforts,” he stated.

Along with the investigation, the state has launched a criminal complaint against Oreva Group, the company responsible for maintaining the bridge. Oreva Group reopened the bridge after renovations without getting a safety certificate from the government. 

Shifting Blame

In response, Oreva Group spoke to a local news outlet and blamed those on the bridge for its collapse.

“While we are waiting for more information, prima facie, the bridge collapsed as too many people in the mid-section of the bridge were trying to sway it from one way to the other,” the group claimed.

The state government has offered compensation for the families of the deceased, but that is not enough for some. One father whose wife and two children died in the collapse told VICE he wants answers and accountability.

“Why were so many people given tickets? Who allowed them? Who is answerable?” he asked.

Indian police have arrested nine people including ticketing clerks and security guards for failing to regulate the crowd, according to Reuters. 

See what others are saying: (Reuters) (VICE) (CNN)

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Xi Jinping Tightens Grip on China by Eliminating Rivals

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Despite the staggering power grab, Xi faces geopolitical competition from abroad as well as social and economic instability at home.


Xi Surrounds Himself With Allies

Chinese President Xi Jinping shook up politics over the weekend when he revealed the government’s new leadership, almost exclusively composed of his own hardline loyalists.

Six men — Li Qiang, Zhao Leji, Wang Huning, Cai Qi, Ding Xuexiang, and Li Xi — will form the Politburo Standing Committee, China’s top ruling body.

The four new members are all Xi loyalists, pushing out Premier Li Keqiang and the head of China’s top advisory body Wang Yang, two key party figures outside Xi’s inner circle who retired despite being eligible to serve another term.

For the first time in a quarter-century, China’s 24-member Politburo will be made up entirely of men, underlining the exclusion of women from Chinese politics.

An official account of the selection process said that a top criterion for leadership was loyalty to Xi, and rising officials must stay in lockstep with him “in thinking, politics and action.”

Topping off the developments, Xi officially secured an unprecedented third term as leader, something that was only made possible in 2018 when the government abolished term limits on the presidency. The weekend marked China’s greatest consolidation of political power in a single figure in decades.

As the 20th Communist Party Congress came to a close Saturday, China’s former leader Hu Jintao appeared reluctant as he was suddenly and inexplicably escorted from his seat next to Xi out of the Great Hall of the People.

Some commentators have argued that a tightly knit band of yes men may help Xi fend off internal party dissent, but it could ultimately result in poor governance as his subordinates fear giving him bad news.

The Arc of History Bends Toward China

Despite the extreme concentration of political power, China’s Communist Party stares down a gauntlet of challenges both foreign and domestic.

Beijing remains locked in a strategic competition with Washington, which has sought to contain the East Asian rival’s rise as a global superpower, but the past week’s congress may portend a stubbornly defiant China for years to come.

Xi is expected to use his firmly secure position within the party to pursue his agenda in full force — by strengthening Beijing’s claim over Taiwan, expanding China’s economic foothold in developing countries, and achieving self-sufficiency in strategic technologies such as semiconductors.

At home, China’s economy has faltered during the pandemic, with high unemployment, low consumption, and slow economic growth putting pressure on a government that stakes much of its legitimacy on promises to deliver prosperity to the population. Between July and September, the country’s GDP grew by 3.9%, according to official data released Monday, which is above many analysts’ expectations but still far below the state’s target of around 5.5%.

China’s National Bureau of Statistics postponed the data’s publication last week ahead of the 20th party congress, reinforcing concerns that Xi’s leadership will put politics before economics.

Monday’s announcement roiled stock markets, with Hong Kong’s Hang Seng Index plunging 6%, as well as the Shanghai Composite and the Shenzhen Composite Index both falling by about 2%.

Beijing has also seen increased political resistance from the population, from anti-lockdown protests in Shanghai to widespread mortgage boycotts over delays from real estate developers.

Last week, a man unfurled two large banners from an overpass in Beijing and called President Xi a “dictator” through a megaphone.

Such small-scale demonstrations are not new, but they took place in the capital just before the congress drew enough attention for photos of the stunt to go viral on social media, where an equally swift censorship campaign stamped out any mention of it.

See what others are saying: (The New York Times) (CNN) (The Washington Post)

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