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Cosmetic Procedure Ads Featuring Kardashian-Jenners Banned by the ASA for “Misleading” Claims

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  • The U.K.’s Advertising Standards Authority banned two ads that promoted lip, cheek, and jawline filler procedures marketed as the “The Kylie Jenner Package.” 
  • The watchdog argued that the ads misled consumers by suggesting the procedures could make them resemble Jenner. 
  • A third ad for Botox, featuring an image of Kim Kardashian, was banned after the company suggested it had sufficient training to administer emergency drugs in the event of an adverse reaction, which the ASA said it did not. 
  • The brands have been warned not to use celebrities in their ads if they had not actually used their products.

Kylie Jenner Ads Banned 

The United Kingdom’s Advertising Standards Authority banned three Instagram ads that promoted cosmetic procedures with photos of Kylie Jenner and Kim Kardashian.

The advertising watchdog said ads for Queen of Aesthetics and Faces by AKJ Aesthetics were “misleading” because they suggested their procedures could make customers look like Kylie Jenner.

Both used images of Jenner to promote lip, cheek, and jawline filler marketed as “The Kylie Jenner Package,” or the “The Kylie Package.” 

Source: ASA

The ASA challenged both companies on whether the ads misleadingly suggested that their packages would give features that closely resembled Jenner’s. Faces by AKJ Aesthetics said it used Jenner’s image because she would appeal to their target customers and because she and others in her family have had those procedures done.

It argued that she is a recognizable person who it used to show areas that could be treated, rather than to imply that their treatments could make customers look like her. 

Ultimately, the ASA said, “We considered that consumers would, therefore, understand from the ads that they could achieve similar results to those of Kylie Jenner and that the photos accurately represented what could generally be achieved through the use of the advertised cosmetic procedures.”

“Therefore we expected to see that the person in the ad, Kylie Jenner, had used those products and the ad was a realistic depiction of what the products could achieve.”

The ASA also noted that AKJ offered the package as a competition prize, which it called an “irresponsible” move. On top of that, the company was criticized for using the hashtag #botox, which the ASA explained is a trademarked, prescription-only medicide that can’t be advertised. 

Kim K Ad Banned 

Along with that decision, the ASA also banned a third Instagram beauty ad run by Beauty Boutique Aesthetics. Their ad promoted Botox treatments using an image of Kim Kardashian. The text on the post read, “When someone is listing the reasons they don’t need Botox and all you can think about is how many units they need…”.

The caption went on to say, “Many beauty technicians may be more than qualified, but always ask yourself, can they administer emergency drugs if the client has an adverse effect? The answer is no.”

The caption suggested Beauty Boutique Aesthetics had sufficient training to administer emergency drugs in the event of an adverse reaction to a procedure, the ASA argued. 

However, the ASA said it had found “no evidence” that the company had trained staff or resources to deal with adverse reactions to the procedures they administer. That company was also warned to not use “Botox” in future ads for cosmetic procedures. 

Brand’s Response 

Beauty Boutique Aesthetics has not responded to the ASA, however, Faces by AKJ Aesthetics agreed to change its practices. The company said it will not host similar competitions in the future. It will also include text on ads that say, “results may vary between clients” and “a number of treatments may be required to reach your desired look” on future ads

Meanwhile, Queen of Aesthetics responded by arguing that it had not posted any ads claiming it could make customers resemble Jenner. The company said it would be “almost impossible” for a customer to look like anyone other than themselves after a non-surgical cosmetic procedure.

Instagram’s Recent Policy Change

The crackdowns on these ads come after Instagram implemented new policies around similar plastic surgery or weight loss product posts.  Under its new rules, cosmetic procedures or dietary product ads that include an incentive to purchase or a price listing will be restricted from users known to be under 18. 

On top of that, the platform has said any content that makes a “miraculous” claim about diet or weight loss products and is linked to a commercial offer like a discount code will be removed from Instagram. 

See what others are saying: (The Guardian)  (Huffington Post) (BBC

International

Hong Kong Pro-Democracy Paper Apple Daily Forced To Shut Down Under Government Pressure

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Over the last week, Apple Daily has been dealing with the fallout of authorities raiding its offices, arresting its leadership, freezing most of its assets, and leaving it unable to pay employees.


End of Hong Kong Staple

Apple Daily, one of Hong Kong’s most popular papers, announced Wednesday that it would be shutting down starting Thursday.

The news is a major blow to journalism in the city, as Apple Daily was a prominent, independent news outlet that was willing to feature both pro-unification and pro-democracy editorials. It was also known for making its own headlines in its clashes with Beijing and Hong Kong authorities.

The series of events that led to its closure first began last week when over 500 police descended on Apple Daily’s offices to confiscate documents and arrest executives, as well as editors. Authorities also froze over $1,000,000 in assets.

Officials accused the paper of violating Article 28 of the controversial National Security law by advocating for foreign countries to interfere in Chinese affairs and impose sanctions on the mainland and Hong Kong governments. Authorities also arrested one of the paper’s journalists for writing pro-democracy editorials Wednesday morning.

After last week’s raid, Apple Daily said it would continue to publish papers, but following a week of struggling to pay staff and overcome the frozen assets, it was effectively forced to close its doors.

Lamenting the Loss

Around the world, governments and activists have lamented that the Chinese government managed to so quickly and effectively kill a paper and lessen the city’s journalistic landscape. Dominic Raab, the U.K.’s foreign minister, said, “The forced closure of Apple Daily by the Hong Kong authorities is a chilling blow to freedom of expression in Hong Kong.”

“It is crystal clear that the powers under the National Security Law are being used as a tool to curtail freedoms and punish dissent – rather than keep public order.”

The now-exiled in London, pro-democracy activist Nathan Law wrote on Twitter, “More than 1000 workers lost their jobs. A charity operated by Apple Daily that subsidizes underprivileged patients to pay for expensive patent drugs is also closed immediately. They lost all fundings. People lost more than a news channel that dares to speak differently.”

“The govt singlehanded created this tragedy. CCP does not tolerate truth and independent journalism. They crush our civil society, our proud tradition.”

After the paper ran its last video broadcast, Marco Cheung, one of the paper’s senior video reporters said during an interview in Hong Kong on Tuesday, “Is society changing too quickly or is it us that cannot keep up? Maybe we are used to a society with free speech and we have not adjusted yet.”

“We have not yet learned how we ought to survive if we want to stay in Hong Kong as journalists,” Cheung added.

A crowd of people went outside of Apple Daily’s offices on Wednesday to send off the paper, which has continued to remain popular despite the raid and saw its readership rise over the last week.

See what others are saying: (South China Morning Post) (The New York Times) (Reuters)

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Filipino President Threatens To Jail Those Who Refuse To Get Vaccinated Against COVID-19

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The leader’s remarks come after vaccine hesitancy studies indicated that nearly a third of Filipinos wouldn’t get vaccinated for COVID-19.


“Get Vaccinated or I Will Have You Jailed,” Duterte Warns

President of the Philippines Rodrigo Duterte threatened to enact some of the strictest COVID-19 measures in the world in a televised address Monday night.

“You choose, get vaccinated or I will have you jailed…. I’m telling you, those police jail cells are filthy and foul-smelling, police are lazy in cleaning,” Duterte warned citizens.

“You get vaccinated, otherwise I will order all the village heads to have a tally of all the people who refuse to get vaccinated,” the president added.

Duterte is known for making hyperbolic comments and Monday’s remarks have possibly proven to be no different.

Justice Minister Menardo Guevarra told reporters Tuesday morning that there are no laws compelling people to get vaccinated. Meanwhile, presidential spokesperson Herminio Roque said vaccines still remain voluntary. Still, Roque noted that compulsory vaccinations were within the powers of the state if it chose to do so through legislation.

Frustration at Growing Crisis

Not all of Duterte’s stances were walked back by officials. His plans to halt in-person classes and enforce mandatory face coverings are still supported by Filipino officials and health experts. While Duterte’s comments come off as draconian, the president argues, “The first wave has really depleted the resources of [the] government. Another one would be disastrous for this country. That is why the stricter you are, the better.”

The Philippines is facing a massive health crisis and widespread vaccine hesitancy. One study from Social Weather Stations, a statistics company, indicated that while 51% of the country trusts the government’s evaluation of COVID-19 vaccines, a majority of people still wouldn’t get them. In May 2021, that same study asked Filipinos whether or not they would take a vaccine if it was approved by the FDA and given for free. A third of respondents said they were unsure, while another third flat out said they would refuse.

This hesitancy has led to low vaccination rates amid a large outbreak over the last two months that has left COVID-19 infection numbers high.

June has consistently seen roughly 7,000 new cases a day, a slight improvement from April and May, but still nearly six times as many daily infections as June 2020.

See what others are saying: (Bloomberg) (The New York Times) (CNN)

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Japan’s Government To Encourage 4-Day Workweek, Experts Doubt Implementation

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Most Japanese companies that offer a four-day workweek don’t pay for the extra day off, which is a major point of concern for employees who don’t want to lose out on income.


Four Days of Pay for Four Days of Work

The government of Japanese Prime Minister Suga Yoshihide finalized its annual economic policy guidelines on Friday, which included a push for a four-day workweek option.

The initiative is already facing some pushback by employers, employees, and experts in the country. Some major concerns include how a four-day workweek would be implemented. At the 8.3% of Japanese companies that currently offer an extra day off, that day off is usually unpaid, according to the Ministry of Labor. For those that use it, it’s effectively a pay cut — a major concern for many employees who don’t want to lose out on income.

That pay cut could indicate why it’s rarely used. Yahoo Japan, for instance, offers it and only 100 out of 7000 employees take the extra day off, though a company spokesperson told Kyodo News, “It has been favorably received in general, with some employees saying that it became easier to match their days off with their children’s activities.”

There are also concerns that the extra day off, and the pay cut associated with it, will lead employees to seek part-time jobs to make up for the lost income. Those second jobs could mean that employees effectively have less time off than before and could result in a decrease in productivity, countering any alleged benefits of a four-day workweek.

Despite these concerns, the government thinks offering a four-day workweek would be a net benefit for Japan. It hopes that people will use the extra day to procure other skill sets that will help them gain work in emerging technologies and markets. In general, the government wants to promote “diversified working styles.”

Experts like Yamada Hisashi, vice chairman of the Japan Research Institute, think that any move towards a four-day workweek needs to be clearly spelled out to avoid issues such as pay cuts that motivate employees to stick to five days a week. He told Kyodo News that there were also complications for managers, saying, “Let’s say, if employees take second jobs, it would be difficult for managers to know how long they work in total and to evaluate equally those who take two days off a week and those who take three.”

“From the employees’ standpoint, they would not want to see their income from their main jobs decrease.”

Mixed Implementation With Tangible Benefits

Another criticism of the plan is that the extra day off doesn’t address other societal pressures that cause work-life imbalances. Japanese employees work fewer hours than their Australian, Canadian, Italian, and American counterparts, according to the Organization for the Economic Co-Operation and Development.

However, those numbers usually fail to reflect events such as dinner and drinks with superiors late into the night as often as multiple times a week in some of the most extreme cases. While these events are technically voluntary, societal pressures and traditions dictate that subordinates need to attend or face ostracization.

A four-day workweek has some evidence providing tangible benefits for employers, but whether that means employees get paid the same or receive a pay cut differs from company to company and is one of the things experts want the government to make clear.

In Japan, Microsoft’s local subsidiary experimented with a four-day workweek in 2019 and found a 40% boost in worker productivity. On top of increased productivity, the company also saved 58% on paper, and electricity consumption went down 23%.

See what others are saying: (Kyodo News) (Japan Times) (The Mainichi)

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