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Model Protests Against Gucci’s Use of Straitjackets During Runway Show

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  • A model protested against Gucci’s straitjacket designs during Milan Fashion Week by sharing a message on their palms that read: “MENTAL HEALTH IS NOT FASHION.”
  • Gucci said the clothes were only for the show, not for sale, and defended its designs as a message about conformity in today’s society. 
  • This is now one of several instances where the brand has made headlines for what many have called “insensitive” designs.

Runway Protest 

A model protested against Gucci’s use of straitjackets on Sunday at a show during Milan Fashion Week, slamming the brand for “alluding to mental patients.”

Ayesha Tan-Jones, a 26-year old nonbinary model, artist, and musician, held up their hands on the conveyor belt runway to display a message that read: “MENTAL HEALTH IS NOT FASHION.”

Tan-Jones later explained their protest in more detail on Instagram saying, “As an artist and model who has experienced my own struggles with mental health, as well as family members and loved ones who have been affected by depression, anxiety, bipolar and schizophrenia, it is hurtful and insensitive for a major fashion house such as Gucci to use this imagery as a concept for a fleeting fashion moment.”

The model went on to talk about the stigmas surrounding mental health issues and said straitjackets “are a symbol of a cruel time in medicine when mental illness was not understood and people’s rights and liberties were taken away from them, while they were abused and tortured in the institution.”

Tan-Jones added, “It is in bad taste for Gucci to use the imagery of straight jackets and outfits alluding to mental patients while being rolled out on a conveyor belt as if a piece of factory meat.”

Gucci’s’ Response 

In an Instagram post shared Sunday, Gucci said the outfits were “a statement for the fashion show and will not be sold.” The brand also said the clothing was meant to represent “the most extreme version of a uniform dictated by society and those who control it.”

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Uniforms, utilitarian clothes, normative dress, including straitjackets, were included in the #GucciSS20 fashion show as the most extreme version of a uniform dictated by society and those who control it. These clothes were a statement for the fashion show and will not be sold. @alessandro_michele designed these blank-styled clothes to represent how through fashion, power is exercised over life, to eliminate self-expression. This power prescribes social norms, classifying and curbing identity. The Creative Director’s antidote is seen in the Gucci Spring Summer 2020 lineup of 89 looks, he has designed a collection that conveys fashion as a way to allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct and celebrate the self in expression and identity. #AlessandroMichele

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The designer, Alessandro Michele, later told The New York Times that he wanted to show “how society today can have the ability to confine individuality and that Gucci can be the antidote. For me, the show was the journey from conformity to freedom and creativity.”

The paper also noted that Gucci felt the model should be free to protest based on the show’s theme of freedom. 

Though many were praising the model’s statement, not all were as outraged by the clothes. Actress Hari Nef wrote on Instagram that she saw the designs as “more a provocative reminder of submission than a glamorization of insanity.”

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one does not usually leave a fashion show dwelling on power submission capitalism exploitation and their intersections with luxury—or, maybe, one does (i often do). as @vanni74’s show notes to today’s @gucci show read, ‘our present…is shaped by a “microphysics of powers”’ which “[prevents] the free circulation of discourses and [ends] up creating a disciplinary society…that controls, confines, and regulates life.” he goes on to ask: “can [fashion] offer itself as an instrument of resistance? can it suggest experimental freedom, ability to transgress and disobey, emancipation and self-determination? or fashion itself risks to become a refined device of neo-liberal government that ends up imposing a new normativity, turning freedom into a commodity and emancipation into a broken promise?” the clinical whites that opened the show were upsetting—willfully: more a provocative reminder of submission than a glamorization of insanity. but then, the glamour: lallo’s tightest, sleekest collection yet—with more than a few kinky s&m flourishes. poison gives way to seduction (i like it that way). clothes, perhaps, aren’t there to free anyone. fashion certainly isn’t, nor is it ever free. today, thankfully, it felt dangerous

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Michele, an Italian designer who was made Gucci’s creative director in 2015, has faced staunch criticism in recent months for other designs many called insensitive or offensive.

In February, the brand apologized for an $890 wool balaclava jumper that critics accused of resembling blackface. 

Gucci also recently faced backlash for putting white models in $790 turbans, which prompted accusations of cultural appropriation.

After the incidents, the company established a diversity and inclusion council. 

Supporting Mental Health Charities 

According to Tan-Jones, they decided to protest the night before the show after another model walked off the job because he was also uncomfortable with the show’s underlying message. Tan-Jones told Jezebel, “I thought he was so bold and I had so much so much respect for him.”

In a separate Instagram post after the show, the model explained that other models also felt uneasy about the show. “Many of the other Gucci models who were in the show felt just as strongly as I did about this depiction of straitjackets, and without their support I would not have had the courage to walk out and peacefully protest.”

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Hello ✨ I just want to say Thank You for all the support so many of you have given me since I lifted my hands in peaceful protest on the Gucci Runway show yesterday 💖 I feel very blessed to be surrounded by supportive comrades, and to know that there are so many people sharing support online for this action ✊🏽 I want to use this opportunity to remind people that this sort of bravery, is only a simple gesture compared to the bravery that people with mental health issues show everyday. To have the bravery to get out of bed, to greet the day, and to live their lives is an act of strength, and I want to thank you for being here and being YOU ! ☀️ The support people have shown to my act is more than I could imagine, so I only trust that we will share this same support to our friends, siblings, loved ones, acquaintances, internet friends or even strangers, who might be going through tough times with their Mental Health. Showing up for them may come in many forms, check in via text or DM, listen to them with patience and without judgement, offer a helping hand with household tasks like food shop, cooking or cleaning, regularly remind them how amazing and strong they are, but also that is okay feel the feels too, Lets show up for people with mental health and help end the stigma together !🌻 Many of the other Gucci models who were in the show felt just as strongly as I did about this depiction of straightjackets, and without their support I would not have had the courage to walk out and peacefully protest. Some have chosen to donate a portion their fee, and I 100% of mine, to mental health charities, who are doing amazing work for people today! Below are tags to some amazing charities that I encourage, if you have the resources and capacity to, please donate in any way you can, and in my linktree ( in bio ) is a google doc to websites for more charities ! <3 Also, please comment any other Mental Health organisations globally you would like to support and share, as my resources are UK/US based currently 💫 blessings, love & rage – Ayesha / YaYa 🌈 ✨ ✨ ✨ @mindcharity @mermaidsgender @qtpocmentalhealth @stonewalluk @switchboardlgbt @lgbtswitchboard @papyrus_uk

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In addition to their protest, Tan- Jones said, “Some have chosen to donate a portion of their fee, and I 100% of mine, to mental health charities.” They closed their post by encouraging others to do the same and share names of other mental health organizations to support.

See what others are saying: (The New York Times) ) (The Huffington Post) (Jezebel)

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Tech Ethicist Tristan Harris Talks Council For Responsible Social Media, TikTok, Twitter, and More

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Harris is part of a bipartisan group that is aiming to reform social media for good.


The Council For Responsible Social Media 

Tristan Harris, the co-founder of the Center for Humane Technology, understands why many people view TikTok as a harmless app with jokes and dances. Harris, however, sees the Chinese-owned platform as a national security risk. 

“During the Cold War, would you have allowed the Soviet Union to control television programming for the entire western world, including Saturday morning cartoons, the ‘Teletubbies’ and ‘Sesame Street?’” he said during an interview with Rogue Rocket. 

That’s what he argues is happening with TikTok. The app, which is the most downloaded in the world, is owned by ByteDance, a Chinese tech company with ties to the Chinese Communist Party. Harris says we are “effectively outsourcing our media environment to, in the case of the United States, the number one geopolitical competitor.”

National security issues with TikTok, the extreme polarization caused by Facebook and Twitter, and a slew of other issues are among the reasons Harris and several other bipartisan leaders formed The Council For Responsible Social Media last month. 

Co-Chaired by former congressman Dick Gephardt and former Lieutenant Governor of Massachusetts Kerry Healey, the group was made in partnership with the nonprofit IssueOne. Other members include Facebook whistleblower Frances Haugen, former Sen. Claire McCaskill, former Defense Secretary Chuck Hagel, and Harris. 

It aims to pressure tech companies and politicians to make social media less harmful in every facet. 

“What are the wins we can get on the scoreboard?” Harris explained. “Things like, frankly, banning TikTok or otherwise forcing a total sale of TikTok?…Can we do things like pass the Platform Accountability and Transparency Act?” 

The TikTok Problem

When it comes to TikTok, the idea of banning it is not new. Former president Donald Trump attempted to do so in 2020, and earlier this month, a Federal Communications Commission official urged the U.S. to do away with it. 

In Harris’ eyes, the threat posed by TikTok looms much larger than just mindless entertainment.

“When we outsource our media environment to a CCP-controlled company, we are effectively outsourcing our voting machine to the CCP,” Harris said. “How do you know who to vote for? Why is it that you know more about Marjorie Taylor Greene and [Alexandria Ocasio-Cortez] than the other hundreds of members of Congress? Because the attention economy rewards certain people to rise to the top.”

Social media apps, TikTok included, favor people that are more likely to be divisive, on either end of the political spectrum. Harris referred to this as “amplifiganda,” something the CCP can use to interfere with another nation’s political and cultural happenings. 

“It’s strategically amplifying who are the voices I want to hear from and who are the voices I don’t want to hear from,” he added. “Without firing a single shot, without creating a single piece of new propaganda, I can simply amplify the politicians and videos that I want you to be seeing.”

In China, domestic users receive what Harris calls the “spinach” version of the app, that largely includes educational content, science experiments, and patriotism videos. He says it is very different from the scroll-for-hours version the U.S. and other international markets receive.

Harris, however, does not think this was part of “a deliberate plan” or that there’s a “large mustache that’s being twirled somewhere in China.” Rather, this is just an after-the-fact consequence of TikTok succeeding at being highly addictive, and China simply regulating it for itself.

Banning the app is not the only solution, Harris noted. Officials could also attempt to force a purchase of TikTok. A similar case happened in the past with Grindr. After a U.S. foreign investment commission said the app’s Chinese ownership was a security risk, the dating app was sold to a U.S.-based group.

“And now it’s not that the company is partially in China or partially in the U.S., or the data is on an American server while the design decisions are made in Bejing, it’s not like that,” Harris explained. “They forced the entire sale.” 

“Anything less than that with TikTok would be insufficient.”

Legislative Action

Despite the numerous issues posed by nearly every social media platform, enacting meaningful change will be no small feat. The Council For Responsible Social Media has outlined several steps it plans on taking, including awareness campaigns and hearings that could inspire action. 

On the legislative front, this could involve the passage of the aforementioned Platform Accountability and Transparency Act, which was introduced by bipartisan senators last year and would “require social media companies to provide vetted, independent researchers and the public with access to certain platform data.”

Harris does not think this bill is a cure-all, he does think it should be a no-brainer for politicians to pass. 

“It won’t change the DNA of the cancer cell that is social media, it’ll be more like the cancer cell is printing quarterly reports about what it is doing to society, but that’s still a better world than having a cancer cell where you don’t know what it’s doing,” he said. 

Many advocates believe transparency is key when it comes to reforming social media, as it educates the general public about what these apps are really doing. 

The Future of Twitter

Harris thinks education about social media has inadvertently grown over the last several weeks as billionaire Elon Musk took over Twitter. The process has proven to be quite chaotic, but it has also forced people to learn about Twitter’s problems.

“Twitter has already been a chaos-making, inflammation-for-profit machine. Elon buying Twitter doesn’t change that, he’s just running the inflammation-for-profit machine,” Harris said. 

Musk’s acquisition has created a substantial financial bind and forced the mogul into a position where he has to turn engagement and revenue up. This has involved cutbacks on content moderation and laying off staff that worked on trust and safety.

“He has to figure out a way to lower costs and increase revenue, which unfortunately basically moves the whole system into a more and more dangerous direction,” Harris claimed, though he did say he does not view this as a character flaw on Musk’s part, rather just the reality of how these apps operate. 

When it comes to fixing the root problems at Twitter, Harris thinks Musk has his eyes on the wrong target by focusing on censorship and free speech. 

It has to do with Twitter being a bad video game in which citizens earn or score the most points by adding inflammation to cultural fault lines,” he explained.  

“If we’re playing a video game, and you earn the most points by finding a new cultural war faultline and inflaming it better than some other guy, you’re an inflammation entrepreneur,” he continued. “Turning citizens into inflammation entrepreneurs for profit is how we destroy democracies.” 

Harris said that if Musk wants to change Twitter for the better, he has to “change the video game of what Twitter is” so that people are not rewarded for inflammation, but for consensus. 

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Meta Fined $24.7 Million for Campaign Finance Violations As Profits Fall 50%

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A judge found the company violated Washington State’s campaign finance law more than 800 times since 2020 despite having previously settled a lawsuit for identical violations in 2018.


Judge Fines Facebook

A judge in Washington state slapped Meta with a $24.7 million fine on Wednesday after finding it had intentionally violated the state’s campaign finance disclosure laws.

In a statement, Washington Attorney General Bob Ferguson described the judgment as “the largest campaign finance penalty anywhere in the country — ever.”

According to the judge, Meta violated Washington’s Fair Campaign Practices Act 822 times. Each count carries a maximum fine of $30,000. 

The law, which was passed in 1972, requires entities that sell political ads to make certain information public, including the names and addresses of ad buyers, the targets of the ads, how the ads were financed, and the total number of views. While TV stations and newspapers have followed this law for decades in Washington, Meta has continually refused to comply with the law, even arguing unsuccessfully in court that the act is unconstitutional because it “unduly burdens political speech” and is “virtually impossible to fully comply with.”

The matter has been a long, ongoing battle for Meta. In 2018, when Meta was still Facebook, Ferguson sued the platform for violating the same law. As part of a settlement, the social media network agreed to pay $238,000 and commit to transparency in political advertising.

At the time, Facebook said it would rather stop selling ads in Washington state than adhere to the law, but it continued to sell ads while also still refusing to comply. Ferguson responded by filing another suit in 2020, which resulted in the Wednesday ruling.

Meta’s Financial Woes

Although $24.7 million may seem like pocket change to a multi-billion dollar corporation, the fines come as Meta is facing unprecedented financial troubles.

Also on Wednesday, the company reported a 50% drop in profits for the third quarter of 2022. The decline follows a recent trend as Meta’s earnings continue to suffer from slowing ad sales, fierce competition from platforms like TikTok, and CEO Mark Zuckerberg’s decision to spend massive amounts of money on developing the metaverse.

In July, the tech giant posted its first-ever sales decline since becoming a public company. Meta’s stock has also nose-dived over 60% this year. The market reacted poorly to the reported drop in profits Wednesday, sending the stock down nearly 20%.

Despite the fact that the past year has been one of the worse ever for the business following Zuckerberg’s decision to rebrand as Meta and go all-in with the metaverse, his commitment remains fervent.

According to reports, during a call with analysts Wednesday, the CEO argued that people would “look back decades from now” and “talk about the importance of the work that was done here” in regards to the metaverse and virtual reality.

See what others are saying: (The Associated Press) (Axios) (The New York Times)

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ByteDance Looks To Expand Music Streaming Service in Potential Threat to Spotify

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The move could strengthen the power TikTok currently wields over the music industry.


Talks With Music Labels

TikTok parent company ByteDance is looking to expand its music streaming service, Resso, in a move that could shift both music consumption and marketing, according to The Wall Street Journal.

In a report on Wednesday, the Journal said that ByteDance is currently in talks with music labels about bringing Resso to over a dozen new markets. Currently, the platform is only available in Brazil, India, and Indonesia. While the United States would not be part of this next growth phase, the China-based company has its eyes on an eventual global expansion. 

According to the Journal’s sources, in the long run, ByteDance hopes to integrate Resso and TikTok so that users who discover music on the video app can then subscribe and listen on the audio platform. Such a move could pose a threat to audio streaming giants like Spotify.

Over the past several years, TikTok has become increasingly powerful in the music industry. Its short videos paired with snappy soundbites make it prime for songs to go viral, and as a result, it has launched the careers of some of today’s biggest stars. 

Lil Nas X was propelled to fame after releasing “Old Town Road” to TikTok. Millions of users began using the track on the app for their viral videos, leading the song to dominate both radio play and streaming. It eventually broke the record as the longest-running song atop the Billboard 100. 

Likewise, Olivia Rodrigo went from a Disney+ actress to one of the biggest names in music overnight after her debut single “drivers license” blew up on TikTok. That song, as well as her follow-up singles, topped the charts and landed her multiple Grammy Awards. 

Potential Complications

Because TikTok is where so many young people discover music, expanding Resso would allow ByteDance to keep its user base under its own umbrella. It could also consolidate work for artists who already market their music on TikTok.

This expansion, however, will likely not come without complications. Sources told the Journal that even though this could potentially serve as another revenue source for TikTok, the biggest hurdle will be figuring out how much to pay out to labels. Some record companies have even expressed direct doubt about Resso to ByteDance.

While TikTok has seen exponential revenue growth over the years, making money from music streaming is a challenge. As a result, Spotify has had to lean heavily on podcasting. 

When it comes to Resso, reports say most users do not actually pay for it. Like Spotify, it has an ad-supported free tier. According to the Journal, very few free users become paid subscribers. 

The app’s popularity is increasing in the three countries it is available in, though. According to Insider, in Jan. 2021, the app had just a 4.8% market share of monthly active users in music streaming in India. That was just a fraction of the 18% held by Spotify at the time. 

By Jan. 2022, that gap got significantly smaller. Resso’s 17% share is only slightly less than Spotify’s 22.8% share.​​ 

Wednesday’s news about ByteDance’s intentions to grow the app sent Spotify’s stock sliding, though it had picked up again by mid-day Thursday.

See what others are saying: (The Wall Street Journal) (Yahoo News) (Reuters)

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