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YouTube Apologizes and Reverses Policy That Would Have Unverified Several Creators

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  • YouTube reversed an upcoming change to its verification system that would have removed the verification checkmarks from many creators, including some with more than a million subscribers.
  • YouTube said, starting by the end of October, it will update the application process for verification by confirming the channel’s identity as well as by ensuring the channel is “complete” with an icon, content, and recent activity. 
  • Users who would have lost their checkmark praised the decision after originally expressing concern over the previous announcement.

YouTube Reverses Verification Policy Change

A day after YouTube announced it would be removing the verification checkmarks of some creators, it reversed course on Friday, saying creators who are already verified can keep their verification.

“To our creators & users–I’m sorry for the frustration & hurt that we caused with our new approach to verification,” YouTube CEO Susan Wojcicki said on Twitter. “While trying to make improvements, we missed the mark.”

“We heard loud & clear how much the badge means to you,” she continued. “Channels that currently have verification will now keep it without appeal. We’ll continue reviewing those channels to ensure we’re protecting creators from impersonation.”

A post on YouTube Creator Blog echoed and expanded on Wojcicki’s tweets, saying the move was originally intended to curb impersonations and clear up associations with what the checkmark means.

“The idea behind this update was to protect creators from impersonation and address user confusion,” the blog post reads. “Every year, we receive tens of thousands of complaints from creators about impersonation. Also, nearly a third of YouTube users told us that they misunderstood the badge’s meaning, associating it with *endorsement of content*, and not an indicator of *identity*. While rolling out improvements to this program, we completely missed the mark. We’re sorry for the frustration that this caused and we have a few updates to share.”

Many creators praised YouTube for listening to their concerns. 

“Couldn’t be happier that YouTube listened to creators about verification badges and that Susan personally addressed the issue,” LifewithMaK said on Twitter. “There truly is strength in numbers. Our voices were heard loud and clear.”  

YouTube Changes Verification Policy

YouTubers were first made aware of the now-canceled change with an email shared Thursday, some of which read, “We’re writing to you to let you know that we’re updating the eligibility criteria for channel verification. Unfortunately, with these changes, your channel no longer meets the criteria to be verified.”

Notably, that list includes several prominent YouTubers like LifewithMaK, MacDoesIt, JaackMaate, Strawburry17, and Kiwiz. All of those creators have over one million subscribers, and Kiwiz boasts 2.34 million.

Prior to the announced change, creators only needed to attain 100,000 subscribers on their channel to apply for verification; however, under the new change, which had been expected to be completed by the end of October, creators would also have needed to pass several other requirements.

The first would have ensured the channel belongs “to the real creator, artist, public figure or company it claims to represent.” The second requirement would have applied even more strenuous challenges, such as “representing a well-known or highly-searched for creator, artist, public figure or company.” Additionally, creators would have needed to be “widely recognized outside of YouTube and have a strong presence online.”

Following the announcement, popular YouTubers criticized the move on social media, with many fearing the loss of their verification would translate into fewer views. Without the checkmark, they also feared their content would be demoted in searches. Notably, verified users also receive prioritization at the top of the comment section. 

“This HAS to be a bug on YouTube’s end,” Kiwiz said. “I have literally been invited to YouTube creator only events and even have my own YouTube Partner manager.  How is getting 15-20 million views a MONTH with over 2 million subscribers NOT fitting the criteria?”

Machiazelli Kahey the creator of MacDoesIt, a channel with around 1.9 million subscribers, criticized the platform after having appeared in a YouTube promotional campaign promoting black artists during Pride month.

Hi @youtube if you don’t keep my channel verified I would not like you to use my photos as marketing purposes on your socials,” he said in a Thursday Instagram story. “If you want to use me to shape the face of your company you’re gonna have to respect me as a face of your company thank you.” 

Several other major creators like James Charles and Jacksepticeye were not in danger of losing their checkmarks, but they still defended other creators on social media.

“Everyone getting unverified on YT today,” Jacksepticeye said. “It’s a slap in the face but try not let it get to you and demotivate you. Keep creating and making cool shit.”

Confusion Over Checkmarks

On the same day as the announcement, many users soon became confused on who would be losing a checkmark and who wouldn’t. 

One such example involved Jake Paul, who currently does not have a checkmark. YouTube later clarified, saying Paul lost the checkmark before the announcement when he changed his channel name to a joke name.

People also noticed mega creator PewDiePie, who recently hit 100 million subscribers, lacked a checkmark on mobile; however, PewDiePie has a checkmark on the site’s desktop layout.

YouTube then clarified again, saying, “The checkmark has never appeared on YouTube mobile channel pages (this will be added soon).”

Still, users were left confused after noticing that James Charles apparently has a verification check on mobile.

Source: YouTube
Source: YouTube
See what others are saying: (CNN) (Dexerto) (Gizmodo)

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How Snapchat, Kylie Jenner, and David Dobrik Are Helping Boost U.S. Voter Registrations

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  • Snapchat has helped more than 1 million people register to vote through an in-app feature.
  • According to the company, about 56% of people who registered to vote through the app this year are first-time voters, and about 65% are voters ages 18 to 24.
  • On top of that, Snapchat also had large amounts of users registering in historically red or battleground states, including Texas, Arizona, Florida, Georgia, and North Carolina.
  • Massive stars like Kylie Jenner and David Dobrik also caught attention this week for encouraging voter registration.
  • Jenner did so with bikini photos that directed fans to vote.org, meanwhile, Dobrik did so by launching a Tesla giveaway that requires participants to check their voter registration status.

Snapchat Helps Register Over 1 Million Voters

Snapchat said Thursday that is has helped more than 1 million people register to vote through its in-app tool. The move aligns with several recent pushes encouraging voter registration from both companies and notable public figures.

More than half of the 1 million who registered through the social media platform did so in less than a month, the company added.

While the numbers are less than the 2.5 million who have signed up through Facebook, they’re still incredibly important and impressive.

Experts also find them particularly interesting because Snapchat reaches much younger audiences, which could play a huge role in affecting the outcomes in certain areas.

Snapchat said about 56% of people who registered to vote through the app this year are first-time voters and about 65% are voters ages 18 to 24, a Snapchat spokesperson estimated.

On top of that, the company also had large amounts of users registering in historically red or battleground states. 

The company says it saw more signups to register in Texas than in any other state, with some of the largest additions coming from Texas, Arizona, Florida, Georgia, and North Carolina.

Aside from the in-app registration tool, Snapchat had already been working to helping inform its users about voting with public service announcements from lawmakers in both parties, as well as celebrities and influencers.

In the weeks leading up to the election, Snapchat says it will continue sending reminders to users about early voting deadlines in their states and will ensure that information and news in the app is accurate. 

Kylie Jenner and David Dobrik Boost Voter Registration

However, it’s not just social media platforms working to boost voter registration ahead of the election. A ton of big-name celebrities and influencers have been their platforms to do the same.

One unique approach came from none other than Kylie Jenner. She took to Instagram on Monday to post some bikini pics for her 196 million followers, captioning the post: “but are you registered to vote? click the link in my bio.. let’s make a plan to vote together.”

That link directs users to Vote.org, where users can check their voter registration status. According to a TMZ report Wednesday, the thirst trap resulted in “nearly 50,000 potential new registered voters.”

The article went on to say that Vote.org saw a 1500% boost from traffic driven via Instagram, and got over an 80% increase in total users of its voter registration and verification tool from the prior day.
TMZ says all translates to more than 48,000 users going to the site through Kylie’s post.

Those numbers, of course, are likely still rising.

Another massive star encouraging voter registration this week was YouTube’s own David Dobrik.

He’s partnered with HeadCount, a nonpartisan nonprofit that promotes voter registration, and together they’re giving away five brand new Tesla Model 3s. 

In order to win, participants must check to see that they are registered to vote on the HeadCount website. 

Voter registration is not necessary, but participants will have the opportunity to register if they haven’t yet. The contest started midday Tuesday, and by Wednesday morning, HeadCount has said the campaign has been a record-shattering success.

It generated 10,000 new voter registrations within the first hour of launch and allowed 23,000 people to verify that they had already registered within that same time frame. 

On Wednesday morning, HeadCount also said the numbers for registrations and verifications had reached 82,000 and 212,000, respectively, which makes this the organization’s largest campaign to date. 

By Thursday, the numbers hit 100,000 new registrations and 250,000 verifications, with the HeadCount saying on Instagram, “This is unprecedented in the entire history of celebrity-led voter engagement campaigns.

It’s extra inspiring to know that David is a “Dreamer” (DACA recipient) who can’t vote in the U.S, but has used his platform to help others make their voice heard. A true act of patriotism if there ever was one.

Of course, that number too is expected to get even higher in the coming days. The contest closes at 11:59 p.m ET on Sunday, October 4th. The winners will be randomly selected and announced Monday.

Like in Snapchat’s case, this campaign will no doubt have an impact on younger audiences because Dobrik’s fanbase consists of Gen Z and Millenials. HeadCount says those groups make up 37% of all eligible voters, though they are drastically under-registered.

See what others are saying: (NBC News) (TMZ) (Tubefilter)

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TikTok’s Bryce Hall Launches Finance Podcast

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  • TikToker Bryce Hall has just launched a finance podcast titled “Capital University” with entrepreneur and investor Anthony “Pomp” Pompliano.
  • Pompliano will serve as a mentor figure, teaching Hall and listeners about building generational wealth, the basics of investing, and money management.
  • Hall was inspired to start the project after learning from the mistakes he made with money early on in his career. In the first episode of the podcast, he was also critical of other influencers who rely on YouTube ad revenue and TikTok brand deals while overspending on lavish items.
  • Some wonder if this venture will help change the public’s perception of Hall, who has developed a negative reputation for throwing massive parties during the ongoing coronavirus pandemic.

Capital University

TikTok star and Sway House member Bryce Hall officially launched a finance podcast Tuesday where he and his fans will learn about money management.

The 21-year-old’s podcast is called “Capital University,” and he’s joined by co-host Anthony “Pomp” Pompliano, an entrepreneur and investor who has worked for companies like Facebook and Snapchat before getting into venture capital.

Pompliano is supposed to serve as a sort of mentor figure, teaching Hall and listeners about building generational wealth, the basics of investing, and other tips for ensuring financial security.

Inspiration Behind the Podcast

However, Hall will also use the podcast to talk about his personal experience with fame and wealth at a young age. He told PEOPLE magazine that the idea for the podcast stemmed from mistakes he made earlier in his career.

″I always thought money was an object,″ Hall said. ″I was spending money before I even had it.″

He also talked about going ″completely broke″ and getting hit with taxes. All of this made him realize the importance of money management, which he though his fans might also want to know about.

Though he’s admitted to making mistakes with his money, he’s definitely worked to turn things around. For instance, he recently created an energy drink company called Ani with fellow Sway House creator Josh Richards.

On top of that, in the first episode of the podcast, Hall talked about his four-month-old merch brand, Party Animal, saying it clocked in more than $1 million in its first quarter.

Criticism of Other Influencers

With this new interest in learning about finance and business, the public could be seeing a lot more from Hall soon.

At the same time though, he also caught some attention for calling out the spending habits of another TikTok star, Thoman Petrou. He’s the co-founder of the Hype House, and Hall claims that Petrou, like other influencers, is taking a shorter-term approach in his career by relying on YouTube ad revenue and TikTok brand deals.

In fact, Hall estimated that Petrou makes about $150,000 a month but says he overspends on lavish items.

“He, along with many other influencers, like to really prove that they’re making a shit ton of money,” he said in the first episode of the podcast.

“But when you spend it like an idiot, and you’re buying like McLarens, Porsches, i8s, like just cash, I look at these kids and I’m like ‘Oh my god. They’re so stupid.'”

“They don’t understand that social media, this poppin’ time that they’re in, isn’t going to last forever, and right now, when you’re at the top, this is when you’re going to be making the most money. You just got to find a way to sustain it.”

For now, it will be interesting to see the reactions to this venture, and Hall’s new interest in finance has some wondering if it could change people’s perception of him. Hall earned himself a bad reputation for repeatedly throwing massive parties during the ongoing coronavirus pandemic.

Still, some compare his success to that of YouTube Jake Paul, who is also recognized as a businessman and entrepreneur but has continued to embroil himself in controversies.

See what others are saying: (PEOPLE) (Tubefilter)

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Influencers Exposed for Posting Fake Private Jet Photos

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  • A viral tweet showed a studio set in Los Angeles, California that is staged to look like the inside of a private jet.
  • Some influencers were called out for using that very same studio to take social media photos and videos.
  • While some slammed them for faking their lifestyles online, others poked fun at the behavior and noted that this is something stars like Bow Wow have been caught doing before.
  • Others have even gone so far as to buy and pose with empty designer shopping bags to pretend they went on a massive spending spree.

A tweet went viral over the weekend exposing the secret behind some influencer travel photos.

“Nahhhhh I just found out LA ig girlies are using studio sets that look like private jets for their Instagram pics,” Twitter user @maisonmelissa wrote Thursday.

“It’s crazy that anything you’re looking at could be fake. The setting, the clothes, the body… idk it just kinda of shakes my reality a bit lol,” she continued in a tweet that quickly garnered over 100,000 likes.

The post included photos of a private jet setup that’s actually a studio in California, which you can rent for $64 an hour on the site Peerspace.

As the tweet picked up attention, many began calling out influencers who they noticed have posted photos or videos in that very same studio.

@the7angels

Come fly with the angels 👼

♬ Hugh Hefner – ppcocaine

Perhaps the most notable influencers to be called out were the Mian Twins, who eventually edited their Instagram captions to admit they were on a set.

While a ton of people were upset about this, others pointed out that it’s not exactly that new of an idea. Even Bow Wow was once famously called out in 2017 for posting a private plane photo on social media before being spotted on a commercial flight. 

Twitter users even noted other ridiculous things some people do for the gram, like buying out empty shopping bags to pretend they’ve gone on a shopping spree.

Meanwhile, others poked fun at the topic, like Lil Nas X, who is never one to miss out on a viral internet moment. He photoshopped himself into the fake private jet, sarcastically writing, “thankful for it all,” in his caption.

So ultimately, it seems like the moral of this story is: don’t believe everything you see on social media.

See what others are saying: (LADBible) (Dazed Digital) (Metro UK)

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