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YouTube Will No Longer Count Ad Views for 24-Hour Music Records

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  • YouTube said it will no longer count views from paid advertising in its calculations for YouTube Music charts and 24-hour debut records. 
  • The move came after YouTube did not congratulate Indian rapper Badshah for seemingly breaking the single-day viewing record.
  • Badshah admitted to paying for promotional ads and several media reports found that the practice was actually commonly used in the music industry to inflate views.
  • Critics argued that the strategy created financial hurdles for new artists and raised questions about real popularity. 

Ad Views No Longer Count 

YouTube announced a new policy Friday that changes the way the platform counts views from purchased ads in its one-day record reports, a practice that has faced massive criticism over the last few months

“In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation,” the company said in a blog post. 

“Artists will now be ranked based on view counts from organic plays,” it continued.  

The change extends only to YouTube’s music charts and the reporting of 24-hour views. Advertising money can still be put towards increasing views, and the public view counter will still reflect views that were paid for.

Why? 

Before the changes, many artists and record labels would pay to run songs as YouTube ads, which boosted viewership and increased the artist’s odds of topping the YouTube Music charts. 

However, YouTube executives might have decided to rethink how it records single-day views after it faced backlash over its former policy earlier this year. 

YouTube faced intense scrutiny in July when Indian rapper Badshah racked up 75 million views in 24 hours on his music video for the song “Paagal.” The numbers seemingly broke the single-day viewing record set by K-pop superstars BTS in April, but YouTube did not acknowledge the achievement.

YouTube has a history of honoring artists for setting viewing records. It congratulated musicians like BTS, Blackpink, Taylor Swift, and Ariana Grande when they set records on the site, so naturally, many were confused by the company’s silence. 

Badshah made no secret that his team spent heavily on promotional ads, which he admitted to on Instagram. He even suggested YouTube’s lack of praise presented a double standard between the way the site treats mainstream global superstars like Swift and Grande, and artists who aren’t as popular in the West. 

As of now, it’s unclear how many paid-ad views make up the total views for Badshah’s video, which currently sits at over 161 million. YouTube’s spokesperson told Forbes that the video-sharing platform doesn’t “comment on specific view sources for videos.”

“We have always taken into account a number of factors, including the volume of paid advertising views on YouTube,” they added. “Based on our long-time criteria, Badshah did not qualify for our 24 hour debut records list.”

However, for many people, the interesting issue became the focus on the ad purchasing policy itself. The practice created doubts about the real popularity of the videos and brought new attention to industry marketing tactics. It also sparked conversations about how this tactic changes the landscape for new talent and creates a financial barrier for growth. 

A report from Rolling Stone said that the practice was common in the Latin Music industry, reporting that companies like Sony Latin and Universal Latin have been known to shell out between $20,000 to $60,000 in the first 24 hours. In more extreme cases, the companies would spend as much as $100,000, which could result in more than 12 million additional views.

“There is definitely money being spent on views,” Tomas Cookman, founder and CEO of the independent Latin label Nacional told Rolling Stone.Is it fair to pay to have all those perceived views on a video? Probably not. But any time there’s a system, there’s going to be some manipulation of that system. And whoever tells you there isn’t is probably doing it.”  

The report also said the ad strategy was likely more utilized outside of the U.S. because of the cost difference. One Latin label employee estimated that $1,000 on ads might bring in 250,000 to 500,000 views from countries in Latin and South America, meanwhile, the cost per view in the U.S would be five to ten times as much. The cheapest views reportedly came from countries like Turkey, the Philippines, and India. 

YouTube’s changes won’t necessarily mean fewer video ads since ads still allow for greater exposure. However, it could push the industry to think critically about how to place those ads for long-term success, rather than just spam users with them for the first 24 hours to inflate views and create a false sense of popularity.

See what others are saying: (Rolling Stone) (Bloomberg) (The Verge)


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Hackers Hit Twitch Again, This Time Replacing Backgrounds With Image of Jeff Bezos

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The hack appears to be a form of trolling, though it’s possible that the infiltrators were able to uncover a security flaw while reviewing Twitch’s newly-leaked source code.


Bezos Prank

Hackers targeted Twitch for a second time this week, but rather than leaking sensitive information, the infiltrators chose to deface the platform on Friday by swapping multiple background images with a photo of former Amazon CEO Jeff Bezos. 

According to those who saw the replaced images firsthand, the hack appears to have mostly — and possibly only — affected game directory headers. Though the incident appears to be nothing more than a surface-level prank, as Amazon owns Twitch, it could potentially signal greater security flaws. 

For example, it’s possible the hackers could have used leaked internal security data from earlier this week to discover a network vulnerability and sneak into the platform. 

The latest jab at the platforms came after Twitch assured its users it has seen “no indication” that their login credentials were stolen during the first hack. Still, concerns have remained regarding the potential for others to now spot cracks in Twitch’s security systems.

It’s also possible the Bezos hack resulted from what’s known as “cache poisoning,” which, in this case, would refer to a more limited form of hacking that allowed the infiltrators to manipulate similar images all at once. If true, the hackers likely would not have been able to access Twitch’s back end. 

The photo changes only lasted several hours before being returned to their previous conditions. 

First Twitch Hack 

Despite suspicions and concerns, it’s unclear whether the Bezos hack is related to the major leak of Twitch’s internal data that was posted to 4chan on Wednesday.

That leak exposed Twitch’s full source code — including its security tools — as well as data on how much Twitch has individually paid every single streamer on the platform since August 2019. 

It also revealed Amazon’s at least partially developed plans for a cloud-based gaming library, codenamed Vapor, which would directly compete with the massively popular library known as Steam.

Even though Twitch has said its login credentials appear to be secure, it announced Thursday that it has reset all stream keys “out of an abundance of caution.” Users are still being urged to change their passwords and update or implement two-factor authentication if they haven’t already. 

See what others are saying: (The Verge) (Forbes) (CNET)

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Twitch Blames Server Configuration Error for Hack, Says There’s No Indication That Login Info Leaked

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The platform also said full credit card numbers were not reaped by hackers, as that data is stored externally. 


Login and Credit Card Info Secure

Twitch released a security update late Wednesday claiming it had seen “no indication” that users’ login credentials were stolen by hackers who leaked the entire platform’s source code earlier in the day.

“Full credit card numbers are not stored by Twitch, so full credit card numbers were not exposed,” the company added in its announcement.

The leaked data, uploaded to 4chan, includes code related to the platform’s security tools, as well as exact totals of how much it has individually paid every single streamer on the platform since August 2019. 

Early Thursday, Twitch also announced that it has now reset all stream keys “out of an abundance of caution.” Streamers looking for their new keys can visit a dashboard set up by the platform, though users may need to manually update their software with the new key before being able to stream again depending on what kind of software they use.

As far as what led to the hackers being able to steal the data, Twitch blamed an error in a “server configuration change that was subsequently accessed by a malicious third party,” confirming that the leak was not the work of a current employee who used internal tools. 

Will Users Go to Other Streaming Platforms?

While no major creators have said they are leaving Twitch for a different streaming platform because of the hack, many small users have either announced their intention to leave Twitch or have said they are considering such a move. 

It’s unclear if the leak, coupled with other ongoing Twitch controversies, will ultimately lead to a significant user exodus, but there’s little doubt that other platforms are ready and willing to leverage this hack in the hopes of attracting new users. 

At least one big-name streamer has already done as much, even if largely only presenting the idea as a playful jab rather than with serious intention. 

“Pretty crazy day today,” YouTube’s Valkyrae said on a stream Wednesday while referencing a tweet she wrote earlier the day.

“YouTube is looking to sign more streamers,” that tweet reads. 

I mean, they are! … No shade to Twitch… Ah! Well…” Valkyrae said on stream before interrupting herself to note that she was not being paid by YouTube to make her comments. 

See what others are saying: (Engadget) (BBC) (Gamerant)

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The Entirety of Twitch Has Been Leaked Online, Including How Much Top Creators Earn

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The data dump, which could be useful for some of Twitch’s biggest competitors, could signify one of the most encompassing platform leaks ever.


Massive Collection of Data Leaked 

Twitch’s full source code was uploaded to 4chan Wednesday morning after it was obtained by hackers.

Among the 125 GB of stolen data is information revealing that Amazon, which owns Twitch, has at least partially developed plans for a cloud-based gaming library. That library, codenamed Vapor, would directly compete with the massively popular library known as Steam.

With Amazon being the all-encompassing giant that it is, it’s not too surprising that it would try to develop a Steam rival, but it’s eyecatching news nonetheless considering how much the release of Vapor could shake up the market.

The leaked data also showcased exactly how much Twitch has paid its creators, including the platform’s top accounts, such as the group CriticalRole, as well as steamers xQcOW, Tfue, Ludwig, Moistcr1tikal, Shroud, HasanAbi, Sykkuno, Pokimane, Ninja, and Amouranth.

These figures only represent payouts directly from Twitch. Each creator mentioned has made additional money through donations, sponsorships, and other off-platform ventures. Sill, the information could be massively useful for competitors like YouTube Gaming, which is shelling out big bucks to ink deals with creators. 

Data related to Twitch’s internal security tools, as well as code related to software development kits and its use of Amazon Web Services, was also released with the hack. In fact, so much data was made public that it could constitute one of the most encompassing platform dumps ever.

Creators Respond

Streamer CDawgVA, who has just under 500,000 subscribers on Twitch, tweeted about the severity of the data breach on Wednesday.

“I feel like calling what Twitch just experienced as “leak” is similar to me shitting myself in public and trying to call it a minor inconvenience,” he wrote. “It really doesn’t do the situation justice.”

Despite that, many of the platform’s top streamers have been quite casual about the situation.

“Hey, @twitch EXPLAIN?”xQc tweeted. Amouranth replied with a laughing emoji and the text, “This is our version of the Pandora papers.” 

Meanwhile, Pokimane tweeted, “at least people can’t over-exaggerate me ‘making millions a month off my viewers’ anymore.”

Others, such as Moistcr1tikal and HasanAbi argued that their Twitch earning are already public information given that they can be easily determined with simple calculations. 

Could More Data Come Out?

This may not be the end of the leak, which was labeled as “part one.” If true, there’s no reason to think that the leakers wouldn’t publish a part two. 

For example, they don’t seem to be too fond of Twitch and said they hope this data dump “foster[s] more disruption and competition in the online video streaming space.”

They added that the platform is a “disgusting toxic cesspool” and included the hashtag #DoBetterTwitch, which has been used in recent weeks to drive boycotts against the platform as smaller creators protest the ease at which trolls can use bots to spam their chats with racist, sexist, and homophobic messages.

Still, this leak does appear to lack one notable set of data: password and address information of Twitch users.

That doesn’t necessarily mean the leakers don’t have it. It could just mean they are only currently interested in sharing Twitch’s big secrets. 

Regardless, Twitch users and creators are being strongly urged to change their passwords as soon as possible and enable two-factor authentication.

See what others are saying: (The Verge) (Video Games Chronicle) (Kotaku)

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