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YouTube Will No Longer Count Ad Views for 24-Hour Music Records

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  • YouTube said it will no longer count views from paid advertising in its calculations for YouTube Music charts and 24-hour debut records. 
  • The move came after YouTube did not congratulate Indian rapper Badshah for seemingly breaking the single-day viewing record.
  • Badshah admitted to paying for promotional ads and several media reports found that the practice was actually commonly used in the music industry to inflate views.
  • Critics argued that the strategy created financial hurdles for new artists and raised questions about real popularity. 

Ad Views No Longer Count 

YouTube announced a new policy Friday that changes the way the platform counts views from purchased ads in its one-day record reports, a practice that has faced massive criticism over the last few months

“In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation,” the company said in a blog post. 

“Artists will now be ranked based on view counts from organic plays,” it continued.  

The change extends only to YouTube’s music charts and the reporting of 24-hour views. Advertising money can still be put towards increasing views, and the public view counter will still reflect views that were paid for.

Why? 

Before the changes, many artists and record labels would pay to run songs as YouTube ads, which boosted viewership and increased the artist’s odds of topping the YouTube Music charts. 

However, YouTube executives might have decided to rethink how it records single-day views after it faced backlash over its former policy earlier this year. 

YouTube faced intense scrutiny in July when Indian rapper Badshah racked up 75 million views in 24 hours on his music video for the song “Paagal.” The numbers seemingly broke the single-day viewing record set by K-pop superstars BTS in April, but YouTube did not acknowledge the achievement.

YouTube has a history of honoring artists for setting viewing records. It congratulated musicians like BTS, Blackpink, Taylor Swift, and Ariana Grande when they set records on the site, so naturally, many were confused by the company’s silence. 

Badshah made no secret that his team spent heavily on promotional ads, which he admitted to on Instagram. He even suggested YouTube’s lack of praise presented a double standard between the way the site treats mainstream global superstars like Swift and Grande, and artists who aren’t as popular in the West. 

As of now, it’s unclear how many paid-ad views make up the total views for Badshah’s video, which currently sits at over 161 million. YouTube’s spokesperson told Forbes that the video-sharing platform doesn’t “comment on specific view sources for videos.”

“We have always taken into account a number of factors, including the volume of paid advertising views on YouTube,” they added. “Based on our long-time criteria, Badshah did not qualify for our 24 hour debut records list.”

However, for many people, the interesting issue became the focus on the ad purchasing policy itself. The practice created doubts about the real popularity of the videos and brought new attention to industry marketing tactics. It also sparked conversations about how this tactic changes the landscape for new talent and creates a financial barrier for growth. 

A report from Rolling Stone said that the practice was common in the Latin Music industry, reporting that companies like Sony Latin and Universal Latin have been known to shell out between $20,000 to $60,000 in the first 24 hours. In more extreme cases, the companies would spend as much as $100,000, which could result in more than 12 million additional views.

“There is definitely money being spent on views,” Tomas Cookman, founder and CEO of the independent Latin label Nacional told Rolling Stone.Is it fair to pay to have all those perceived views on a video? Probably not. But any time there’s a system, there’s going to be some manipulation of that system. And whoever tells you there isn’t is probably doing it.”  

The report also said the ad strategy was likely more utilized outside of the U.S. because of the cost difference. One Latin label employee estimated that $1,000 on ads might bring in 250,000 to 500,000 views from countries in Latin and South America, meanwhile, the cost per view in the U.S would be five to ten times as much. The cheapest views reportedly came from countries like Turkey, the Philippines, and India. 

YouTube’s changes won’t necessarily mean fewer video ads since ads still allow for greater exposure. However, it could push the industry to think critically about how to place those ads for long-term success, rather than just spam users with them for the first 24 hours to inflate views and create a false sense of popularity.

See what others are saying: (Rolling Stone) (Bloomberg) (The Verge)


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TikTok and Twitter Are Now Deleting Videos That Expose Closeted Olympians on Grindr

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On top of outing people who may not be ready to have their sexuality revealed to the world, these videos could have endangered LGBTQ+ athletes from countries where homosexuality is illegal.


Closeted Olympians Being Doxxed

Openly LGBTQ+ Olympians are currently more visible than they have ever been before, but unfortunately, so are closeted ones.

That’s because some people have been using the LGBTQ+ dating app Grindr to try and find Olympians. They’ve been doing so by using the app’s “Explore” feature, which allows people to search and see users in specific locations (ie. Olympic Village).

But some aren’t content with just discovering which athletes belong to the LGBTQ+ community. They’re also sharing that information on platforms like TikTok and Twitter. 

“I used Grindr’s explore feature to find myself [an] Olympian boyfriend,” one TikTok user said in a post that had been viewed 140,000 times, according to Insider

That video reportedly went on to show the poster scrolling through Grindr to expose over 30 users’ full faces. 

As many have argued, not only does this potentially out already-stressed Olympians who may not yet be comfortable sharing their sexuality, it also could put some users at serious risk if they live in countries where being LGBTQ+ is illegal. 

In fact, the video cited by Insider seemingly did just that, as it reportedly shows the face of a user who appears to be from a country “known for its anti-LGBTQ policies.”

Grindr Responds, TikTok and Twitter Take Action

In response, Grindr said the posts violate its rules against “publicly displaying, publishing, or otherwise distributing any content or information” from the app. It then asked the posters to remove the content.

Ultimately, it was TikTok and Twitter themselves that largely took action, with the two deleting at least 14 posts scattered across their platforms.

A Highly-Visible LGBTQ+ Presence at the Games 

According to Outsports, at least 172 of around 11,000 Olympians are openly LGBTQ+. While that number is still well below the statistical average, it’s triple the number of LGBTQ+ athletes that attended Rio’s 2016 Games.

In fact, if they were their own country, openly LGBTQ+ athletes would reportedly rank 11th in medals, according to an Outsports report published Tuesday. 

Among those winners is British diver Tom Daley, who secured his first gold medal on Monday and used his platform to send a hopeful message to LGBTQ+ youth by telling them, “You are not alone.”

After winning a silver medal on Wednesday, U.S. swimmer Erica Sullivan talked about her experience as both a member of the LGBTQ+ community and a person of color. 

Still, the Olympics has faced criticism for its exclusion of intersex individuals, particularly those like South African middle-distance runner Caster Semenya, who won gold medals in both 2012 and 2016. Rules implemented in 2019 now prevent Semenya from competing as a woman without the use of medication to suppress her testosterone levels. 

See what others are saying: (Insider) (Pink News) (Out)

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Jake Paul Launches Anti-Bullying Charity

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The charity, called Boxing Bullies, aims to use the sport to give kids confidence and courage.


Jake Paul Launches Boxing Bullies Foundation

YouTuber Jake Paul — best known as the platform’s boxer, wreckless partier, and general troublemaker — has seemingly launched a non-profit to combat bullying.  

The charity is called Boxing Bullies. According to a mission statement posted on Instagram, it aims to “instill self confidence, leadership, and courage within the youth through the sport of boxing while using our platform, voice, and social media to fight back against bullying.”

If the notion of a Paul-founded anti-bullying charity called “Boxing Bullies” was not already begging to be compared to former First Lady Melania Trump’s “Best Best” initiative, maybe the group’s “Boxing Bullies Commandments” will help connect the dots. Those commandments use an acronym for the word “BOX” to spell out the charity’s golden rules.

Be kind to everyone; Only defend, never initiate; X-out bullying.” 

Paul Hopes To “Inspire” Kids To Stand Up For Themselves

Paul first said he was launching Boxing Bullies during a July 13 interview following a press conference for his upcoming fight against Tyron Woodley.

“I know who I am at the end of the day, which is a good person,” he told reporters. “I’m trying to change this sport, bring more eyeballs. I’m trying to support other fighters, increase fighter pay. I’m starting my charity, I’m launching that in 12 days here called Boxing Bullies and we’re helping to fight against cyberbullying.”

It has not been quite 12 days since the interview, so it’s likely that more information about the organization will be coming soon. Currently, the group has been the most active on Instagram, where it boasts a following of just around 1,200 followers. It has posted once to Twitter, where it has 32 followers; and has a TikTok account that has yet to publish any content. It also has a website, though there is not too much on it as of yet.

On its Instagram, one post introducing Paul as the founder claims the rowdy YouTuber started this charity because he has been on the receiving end of bullying.

Having been a victim of bullying himself, Jake experienced firsthand the impact it has on a person’s life,” the post says. “Jake believes that this is a prevailing issue in society that isn’t talked about enough. Boxing gave Jake the confidence to not care about what others think and he wants to share the sport and the welfare it‘s had on him with as many kids as possible.”

It adds that he hopes his group can“inspire the next generation of kids to be leaders, be athletes, and to fight back against bullying.”

Paul Previously Accused of Being a Bully

While fighting against bullying is a noble cause, it is an ironic project for Paul to start, as he has faced no shortage of bullying accusations. While Paul previously sang about “stopping kids from getting bullied” in the lunchroom, some have alleged he himself was actually a classic high school bully who threw kids’ backpacks into garbage cans. 

This behavior allegedly continued into his adulthood, as a New York Times report from earlier this year claimed he ran his Team 10 house with a culture of toxicity and bullying. Among other things, sources said he involved others in violent pranks, pressured people into doing dangerous stunts, and destroyed peoples’ personal property to make content.

Earlier this year, Paul was also accused of sexual assault, though he denied those allegations.

See what others are saying: (Dexerto)

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Director Defends Recreating Anthony Bourdain’s Voice With AI in New Documentary

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The film’s director claims he received permission from Bourdain’s estate and literary agent, but on Thursday, Bourdain’s widow publicly denied ever giving that permission. 


Bourdain’s Voice Recreated

“You are successful, and I am successful, and I’m wondering: Are you happy?” Anthony Bourdain says in a voiceover featured in “Roadrunnner,” a newly released documentary about the late chef — except Bourdain never actually said those words aloud.

Instead, it’s one of three lines in the film, which features frequent voiceovers from Bourdain, that were created through the use of artificial intelligence technology.

That said, the words are Bourdain’s own. In fact, they come from an email Bourdain reportedly wrote to a friend prior to his 2018 suicide. Nonetheless, many have now questioned whether recreating Bourdain’s voice was ethical, especially since documentaries are meant to reflect reality.

Director Defends Use of AI Voice

The film’s director, Academy Award winner Morgan Neville, has defended his use of the synthetic voice, telling Variety that he received permission from Bourdain’s estate and literary agent before inserting the lines into the film. 

“There were a few sentences that Tony wrote that he never spoke aloud,” Neville said. “It was a modern storytelling technique that I used in a few places where I thought it was important to make Tony’s words come alive.” 

Bourdain’s widow — Ottavia Bourdain, who is the executor of his estate — later denied Neville’s claim on Twitter, saying, “I certainly was NOT the one who said Tony would have been cool with that.”

In another interview with GQ, Neville described the process, saying the film’s creators “fed more than ten hours of Tony’s voice into an AI model.”

“The bigger the quantity, the better the result,” he added. “We worked with four companies before settling on the best.”

“If you watch the film,” Neville told The New Yorker, “you probably don’t know what the other lines are that were spoken by the AI, and you’re not going to know. We can have a documentary-ethics panel about it later.” 

The Ethics Debate Isn’t Being Tabled

But many want to have that discussion now.

Boston-based film critic Sean Burns, who gave the film a rare negative review, later criticized it again for its unannounced use of AI, saying he wasn’t aware that Bourdain’s voice had been recreated until after he watched the documentary.  

Meanwhile, The New Yorker’s Helen Rosner wrote that the “seamlessness of the effect is eerie.”

“If it had been a human voice double I think the reaction would be “huh, ok,” but there’s something truly unsettling about the idea of it coming from a computer,” Rosner later tweeted. 

Online, many others have criticized the film’s use of AI, with some labeling it as a “deepfake.”

Others have offered more mixed criticism, saying that while the documentary highlights the need for posthumous AI use to be disclosed, it should not be ruled out altogether. 

“In a world where the living could consent to using AI to reproduce their voices posthumously, and where people were made aware that such a technology was being used, up front and in advance, one could envision that this kind of application might serve useful documentary purposes,” David Leslie, ethics lead at the Alan Turing Institute, told the BBC.

Celebrities Recreated After Death

The posthumous use of celebrity likeness in media is not a new debate. In 2012, a hologram of Tupac took the stage 15 years after his death. In 2014, the Billboard Music Awards brought a hologram of Michael Jackson onstage five years after his death. Meanwhile, the Star Wars franchise digitally recreated actor Peter Cushing in 2016’s “Rogue One,” and unused footage of actress Carrie Fisher was later translated into “The Rise of Skywalker,” though a digital version of Fisher was never used.

In recent years, it has become almost standard for filmmakers to say that they will not create digital versions of characters whose actors die unexpectedly. For example, several months after Chadwick Boseman’s death last year, “Black Panther: Wakanda Forever” executive producer Victoria Alonso confirmed Boseman would not be digitally recreated for his iconic role as King T’Challa.

See what others are saying: (BBC) (Yahoo! News) (Variety)

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