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YouTube Will No Longer Count Ad Views for 24-Hour Music Records

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  • YouTube said it will no longer count views from paid advertising in its calculations for YouTube Music charts and 24-hour debut records. 
  • The move came after YouTube did not congratulate Indian rapper Badshah for seemingly breaking the single-day viewing record.
  • Badshah admitted to paying for promotional ads and several media reports found that the practice was actually commonly used in the music industry to inflate views.
  • Critics argued that the strategy created financial hurdles for new artists and raised questions about real popularity. 

Ad Views No Longer Count 

YouTube announced a new policy Friday that changes the way the platform counts views from purchased ads in its one-day record reports, a practice that has faced massive criticism over the last few months

“In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation,” the company said in a blog post. 

“Artists will now be ranked based on view counts from organic plays,” it continued.  

The change extends only to YouTube’s music charts and the reporting of 24-hour views. Advertising money can still be put towards increasing views, and the public view counter will still reflect views that were paid for.

Why? 

Before the changes, many artists and record labels would pay to run songs as YouTube ads, which boosted viewership and increased the artist’s odds of topping the YouTube Music charts. 

However, YouTube executives might have decided to rethink how it records single-day views after it faced backlash over its former policy earlier this year. 

YouTube faced intense scrutiny in July when Indian rapper Badshah racked up 75 million views in 24 hours on his music video for the song “Paagal.” The numbers seemingly broke the single-day viewing record set by K-pop superstars BTS in April, but YouTube did not acknowledge the achievement.

YouTube has a history of honoring artists for setting viewing records. It congratulated musicians like BTS, Blackpink, Taylor Swift, and Ariana Grande when they set records on the site, so naturally, many were confused by the company’s silence. 

Badshah made no secret that his team spent heavily on promotional ads, which he admitted to on Instagram. He even suggested YouTube’s lack of praise presented a double standard between the way the site treats mainstream global superstars like Swift and Grande, and artists who aren’t as popular in the West. 

As of now, it’s unclear how many paid-ad views make up the total views for Badshah’s video, which currently sits at over 161 million. YouTube’s spokesperson told Forbes that the video-sharing platform doesn’t “comment on specific view sources for videos.”

“We have always taken into account a number of factors, including the volume of paid advertising views on YouTube,” they added. “Based on our long-time criteria, Badshah did not qualify for our 24 hour debut records list.”

However, for many people, the interesting issue became the focus on the ad purchasing policy itself. The practice created doubts about the real popularity of the videos and brought new attention to industry marketing tactics. It also sparked conversations about how this tactic changes the landscape for new talent and creates a financial barrier for growth. 

A report from Rolling Stone said that the practice was common in the Latin Music industry, reporting that companies like Sony Latin and Universal Latin have been known to shell out between $20,000 to $60,000 in the first 24 hours. In more extreme cases, the companies would spend as much as $100,000, which could result in more than 12 million additional views.

“There is definitely money being spent on views,” Tomas Cookman, founder and CEO of the independent Latin label Nacional told Rolling Stone.Is it fair to pay to have all those perceived views on a video? Probably not. But any time there’s a system, there’s going to be some manipulation of that system. And whoever tells you there isn’t is probably doing it.”  

The report also said the ad strategy was likely more utilized outside of the U.S. because of the cost difference. One Latin label employee estimated that $1,000 on ads might bring in 250,000 to 500,000 views from countries in Latin and South America, meanwhile, the cost per view in the U.S would be five to ten times as much. The cheapest views reportedly came from countries like Turkey, the Philippines, and India. 

YouTube’s changes won’t necessarily mean fewer video ads since ads still allow for greater exposure. However, it could push the industry to think critically about how to place those ads for long-term success, rather than just spam users with them for the first 24 hours to inflate views and create a false sense of popularity.

See what others are saying: (Rolling Stone) (Bloomberg) (The Verge)


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Triller Sues H3 Podcast for $50 Million Over Jake Paul Vs. Ben Askren Fight

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  • Triller is suing Ethan and Hila Klein’s H3 Podcast for $50 million, alleging that the YouTubers unlawfully broadcasted its boxing match between Jake Paul and Ben Askren on their show.
  • The video-sharing platform previously filed a larger lawsuit against several outlets, including H3 Productions, for the same reason, but a court dropped the majority of the defendants from that suit, still giving room for Triller to refile against each platform individually. 
  • Triller did not specifically cite when the H3 Podcast aired the fight; however, Ethan gave a statement to Rogue Rocket claiming his utilization of clips from the event fall under fair use copyright laws.
  • “It’s a huge media company trying to suppress fair use and undo everything we worked for [with the] Matt Hoss case,” he said, referencing a landmark fair use case he previously won.

H3 Podcast Sued for $50 Million

Video sharing and streaming platform Triller filed a $50 million lawsuit against the H3 Podcast on Monday, accusing the show of unlawfully airing its April 17 boxing match between Jake Paul and Ben Askren.

H3 Productions, owned by YouTubers Ethan and Hila Klein, was previously included in a massive lawsuit Triller filed against a number of platforms for the same reason; however, a court dismissed all but one of the defendants, FilmDaily.com, from that case. The court did give Triller room to refile against each outlet individually, prompting this new suit against H3. 

The podcast is being accused of copyright infringement, conversion, violations of the Federal Communications Act, and violations of the Computer Fraud and Abuse Act, according to the complaint filed in the Central District of California

Ethan Klein previously denied broadcasting the fight but did admit to watching an already available pirated link.

What’s in the Complaint?

Triller said that H3 “acted knowingly, willfully, unlawfully and with blatant disregard to Plaintiff’s copyright in the Broadcast by uploading” the boxing match to YouTube. The company claims it “never authorized its respective copying, downloading, uploading, public display and/or distribution of the Broadcast,” but that H3 “continues to engage—and unjustly benefit—from its infringing conduct.”

“Defendant’s calculated and reprehensible infringement, theft, and other unlawful acts—committed in knowing violation of the law—has resulted in damages suffered by Plaintiff in excess of $50,000,000.00, by stealing and diverting upwards of 1,000,000 unique viewers of the illegal and unauthorized viewings of the Broadcast from Plaintiff,” the complaint says. 

The lawsuit does not specify when H3 aired the fight, but on an April 22 episode of the H3 Podcast, Ethan did briefly play the knockout from the event while giving commentary. During an April 25 episode of H3 After Dark, Ethan and Hila also played clips of Pete Davidson hosting the showdown. Neither episode aired the entirety of the event.

Ethan Klein Responds To Complaint

“It’s fair use,” Ethan said in a statement to Rogue Rocket. “Read their complaint. It’s 1mil x 50 dollars per [view.] It’s literally a fair use lawsuit and anything else is just a distortion.”

The couple previously won a landmark fair use case against YouTuber Matt Hoss. That case stemmed from the Kleins using footage from one of Hoss’ videos to make their own video response and commentary. Hoss argued this was copyright infringement. A judge ultimately sided with the Kleins, who believe Triller is aiming to reverse the progress their previous case made.

“It’s a huge media company trying to suppress fair use and undo everything we worked for [with the] Matt Hoss case,” Ethan said.

Still, a Triller spokesperson gave a comment to Insider saying the company is “confident” in its legal pursuits. 

“We are confident H3 will be settling and paying a substantial penalty (in the millions) in order to avoid the $50 million+ liability,” the spokesperson said. “People can try to joke about it, but it is stealing, no ifs, ands or buts about it.”

See what others are saying: (Insider) (Torrent Freak)

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James Charles Breaks Silence Over Lawsuit From Former Employee

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  • YouTuber James Charles posted a video on Monday claiming he has been dealing with a wrongful termination lawsuit from a former employee for two years.
  • He said her claims are not true, but he is refusing to settle for the “hundreds of thousands of dollars” she is asking for because he feels he is being “blackmailed.”
  • He claims the former employee is making “defamatory” allegations about him to the press in an attempt to push him to settle for a higher amount.
  • Insider reporter Kat Tenbarge later posted a tweet suggesting she is working on the story and that it will come out “soon.”

James Charles Addresses Lawsuit

Beauty influencer James Charles posted a seven-minute-long video on Monday claiming he has been dealing with a wrongful termination lawsuit from a former employee for two years and feels cornered into speaking out about the situation. 

James, who has been taking a social media break for the last several weeks following a series of sexual misconduct allegations, broke his silence to share his side of the story. He said this is his first time publicly speaking about the matter because the litigation is ongoing. However, he feels he has to speak out now because he says that the former employee is speaking negatively about him to the press and he feels he is being “blackmailed.” 

Reports have identified this former employee as Kelly Rocklein. James said he hired her first as an editor and then promoted her to a producer with a salary of $72,000 a year, but she was let go after six months. He says the allegations in the lawsuit he filed are false. 

“It basically alleges that she was wrongfully terminated, overworked, and underpaid, all of which are not true,” he said before adding that to him, his employees are “family.”

According to James, the suit is worth far more than lost wages and totals hundreds of thousands of dollars. While he claimed these kinds of suits are common in the entertainment industry, he said they rarely make it to court because they are so long and expensive and usually result in a settlement. James, however, said he refuses to settle. 

James Says He is Being Pressured to Settle

James said he was contacted to give a comment for an upcoming article about what it is like to work for him. He claimed the former employee was making “defamatory” and ridiculous comments about him, which he believes are an attempt to pressure him into a higher settlement offer. 

“These claims range everything from, I was so lazy she had to force me to get out of my bed and brush my teeth, and without her I would have never made a single video or a single dollar,” James said. “And other things that are much more serious and disgusting such as that I used to say the n-word around her all the time.” 

James added that the last claim is “perfect timing” because a Twitter account he has not used since 2016 was allegedly hacked recently and posted a tweet using the n-word.

James said he knows the employees allegations would go away if he just agreed to settle, but he does not want to do that. 

“Contrary to popular belief, I have never ever paid anybody to speak or to not speak about me and this will not be the first time that I do it,” he stated. “It just won’t.” 

James said he feels no choice but to fully pursue this legally and felt compelled to post this video in the meantime as the situation remains in the court of public opinion, which is already falling out of his favor. He also said he did not want his fans to be blindsided when the upcoming article is published because he knows it will not look good on his part.

Insider Reporter Tweets About Upcoming Article

In April, Rocklein tweeted something that appeared to be about James and the misconduct allegations against him. 

“Watching the same people who screwed me over massively end up in deep scandals isn’t news to me, it’s karmic debt,” she wrote. 

She also previously posted another tweet that seemingly referenced her lawsuit against James, as well as a lawsuit she allegedly won against internet personality Erika Costell. 

“Won 1, going 2 for 2 because im all about law and order,” she said. 

Insider reporter Kat Tenbarge, who broke the story involving a rape allegation against the Vlog Squad’s Dom Zeglaitis, responded to James’ video in a series of now-deleted tweets. She shared his video and said, “Absolutely not, story coming soon.”

“Literally cannot believe this,” she continued. “Okay, well, yeah. You paid your creative director $72k. AFTER a raise. We’ll start there, since you’re the one putting it out! More soon.”

“BLACKMAIL is a criminal allegation, and a really crazy and stupid one to make.”

After taking those posts down, she shared a new tweet saying “We’re reporting everything out. Story will be coming soon!” That post was retweeted by Rocklein.

See what others are saying: (MTV News Australia) (Just Jared) (Daily Dot)

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Tana Mongeau Seemingly Defends Talent Agency After Backlash

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  • YouTuber Tana Mongeau officially launched an influencer management division on Monday called Tana’s Angel’s Agency.
  • She wrote on Instagram that she is regularly asked for advice about how to build a following on platforms like OnlyFans and said this new venture will allow her to help people break into the business. 
  • Mongeau quickly faced backlash from those who believe she is not qualified to teach people how to build an audience from the ground up and from others who think the agency is a “scam.”
  • In response, Mongeau said she “hired an amazing team” of successful people and will only sign creators “that I truly feel I can benefit, and that I believe in & resonate with.”

Tana Mongeau Launches Management Division

YouTuber Tana Mongeau launched an influencer management agency on Monday named Tana’s Angels Agency.

The division is part of Unruly Agency, a social media marketing and management company owned by Tara Electra, who will be leading the launch alongside Mongeau and her manager, David Weintraub. Mongeau said she wants to use the agency to help aspiring content creators because when she was just starting out, she could have benefited from a mentor. 

“Throughout my career I’ve been taken advantage of more times than I can count,” she previously told Us Weekly.”I am starting TAA to teach people how to not make the mistakes I made early on in my career.” 

In a Monday Instagram post, Mongeau wrote that she regularly gets messages from people asking for advice about how to get started and make money on platforms like OnlyFans. Mongeau said that by starting this agency, she can now use her “experiences, platform, connections, knowledge and creativity” to help these small creators find her same success. She also said that the same people who helped her make millions of dollars on OnlyFans will be part of the TAA team.

“I brought on those people to TAA to finally be able to share their expertise, marketing knowledge, and much more with authentic creators I believe in- big, small, or starting today,” she wrote. 

TAA Receives Backlash

However, this pursuit has not come without a fair amount of backlash. Many people have shared Mongeau’s tweet announcing TAA and criticized her for the venture. Among other things, many believe she is not qualified to teach people how to build a following from the ground up because she was already famous when she started her OnlyFans.

Others accused her of taking advantage of OnlyFans users and sex workers who are already struggling enough, while others accused her of being a pimp and running a scam. 

Mongeau seems to be aware of some of this criticism, as she joked in a tweet early on Tuesday saying, “Someone commented ‘how she gon have a talent agency with no talent’ on my post i’m screaming.”

She then further explained the intent behind TAA.

“I hired an amazing team of lots of individuals who have helped me earn millions on OF and with other opportunities to help me alongside this project. I’m also only signing people onto Tana‘s Angels that I truly feel I can benefit, and that I believe in & resonate with.”

The backlash also does not seem to be slowing her down. Mongeau said that within the first 10 hours of the launch, 100,000 people applied to be part of TAA. 

See what others are saying: (BuzzFeed News) (Daily Dot) (Us Weekly)

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