- The drugstore makeup brand Wet n Wild excited beauty lovers across the internet when it released a first glimpse at its new 40-pan rainbow eyeshadow palette.
- Soon after, beauty YouTuber James Charles and his fans accused the company of copying the 39-pan palette he released with the beauty brand Morphe last year.
- Wet n Wild defended their product as a more affordable dupe and started a fued with the YouTuber on Twitter.
Wet n Wild Announces New Palette
Massive beauty YouTuber James Charles called out Wet n Wild Beauty on Saturday, accusing the makeup brand of copying the 39- pan eyeshadow palette he released last year.
Wet n Wild excited several makeup lovers when it showcased the first glimpse of its new “40 Palette” at RuPaul’s DragCon this weekend. In an announcement post, the company said the product will be available for purchase online this fall.
After the brand tweeted out an image of the palette, beauty fans quickly noticed similarities between the new launch and the James Charles Pallete, which he created with the makeup brand Morphe.
The YouTuber also noticed the striking resemblance and tweeted, “That’s crazy… your “NEW” palette looks extremely similar.”
He later added, “I’m not claiming to “own” specific colors. BUT when you copy the exact shades & layout from my palette without even TRYING to hide it…?”
Dupes in the Beauty Industry
As expected, many fans took to social media to slam the brand, however, others argued that tons of companies have similar rainbow-colored eyeshadow palettes. Others also pointed out that copycat products —known as dupes— are fairly common industry practices. In fact, there are some brands completely dedicated to creating lower-priced versions of more expensive beauty products.
The brand Makeup Revolution, for example, faced similar backlash from Kat Von D in 2017 after replicating her beauty products. Still, the company makes it no secret that their goal is to recreate higher-end products, even giving their versions similar names.
Copycat Beauty’s ambassador Danielle Bregoli, also known as Bhad Bhabie, made headlines earlier this year for her partnership with the dupe brand. She even published a video that featured side by side comparisons of the brand’s dupes and the products they were designed to replicate.
Wet n Wild Responds
Wet n Wild eventually acknowledged the copycat complaints in several tweets. In one post the company wrote, “We do allow people who might not otherwise be able to afford a 40 pan color palette, the opportunity to do so. #affordablebeauty”
“We certainly didn’t copy the price,” the brand wrote in another post before announcing that the product would be priced between $25-$29. For comparison, the James Charles Palette retails for $39.
In response to another critic, the brand said, “I believe its called a dupe…”
Despite calling their palette a dupe, in other tweets, Wet n Wild argued that their product is different. “The colors are different, the order is different, the packing is different and the price is affordable,” it told one user. In another tweet, it said, “We haven’t yet released the palette, Misty and this is the only pic available. I’m having trouble seeing where our packing is the same…”
James Charles Defends His Palette
Others were outraged when it seemed as if Wet n Wild was suggesting that the James Charles Palette wasn’t his own work. The company tweeted that the YouTuber’s palette was purchased by Morphe from Jiaxing Huasheng Cosmetics.
The beauty influencer then hit back at the brand and said it was releasing information out of context. “Jiaxing Huasheng is the manufacturer that produces my palette, which I designed and formulated myself. Every company has a manufacturer that they ‘buy’ their stock from, including you.”
In other posts, he assured his followers that he handpicked every color in his palette and designed it in photoshop himself years before partnering with Morphe.
He then said he was disappointed by their comments and accused the brand of trying to discredit the amount of work he put into his product.
Still, Wet n Wild continued to defend their palette and even started liking tweets from users who were slamming James.
Some tweets the brand liked criticized Morphe’s product, others said the color scheme both brands used is nothing original, and some even called James Charles a copycat himself. In the past, the YouTuber was bashed by social media users who accused him of stealing makeup looks from smaller creators without properly crediting them.
Let’s break it down for the delusional James Charles stans in here. James can’t sue Wet n Wild because James didn’t create his palette with Morphe. He was likely given samples of different palettes from the manufacturer Morphe uses and he chose one. End of story. Get over it!— 💋𝓛𝓲𝓷𝓭𝓼𝓪𝔂💋 (@thepervette) September 7, 2019
I have the james charles palette and it’s not even that pigmented. I bought it bc I love james but I’m going to buy the wet n wild one bc wet n wild is known for how good there palettes are. Colors are colors multiple palettes have the same colors and who care about the order.— Morgan Day (@_morgan_day) September 7, 2019
This palette has been done over and over again by different companies, it’s nothing new so the fact wet n wild came out with this palette shouldn’t be a big deal— The Duchess (@BadGirlBabyJ) September 7, 2019
“Good artists copy, great artists steal, -Picasso” I see you copying smaller influencers all the time @jamescharles. Swim at your own risk James. BTW, I have your palette, I think it’s great. Wet n’wild will be a good one too. Similar but different at the same time.— fmcgraw (@fmcgraw) September 7, 2019
I guess now he knows what it feels like to have his “hard work” recreated without any credit.— maeghan ♡ (@maeghanvictoria) September 7, 2019
can’t wait to buy it babes 💖
Because the product has not yet been released, it’s unclear if the outer packaging or shade names will also be similar to those in the James Charles Palette. Either way, the attention from this entire ordeal will likely help Wet n Wild sell the palette when it launches later this year.
See what others are saying: (Teen Vogue) (CNN) (PopBuzz)
Hackers Hit Twitch Again, This Time Replacing Backgrounds With Image of Jeff Bezos
The hack appears to be a form of trolling, though it’s possible that the infiltrators were able to uncover a security flaw while reviewing Twitch’s newly-leaked source code.
Hackers targeted Twitch for a second time this week, but rather than leaking sensitive information, the infiltrators chose to deface the platform on Friday by swapping multiple background images with a photo of former Amazon CEO Jeff Bezos.
According to those who saw the replaced images firsthand, the hack appears to have mostly — and possibly only — affected game directory headers. Though the incident appears to be nothing more than a surface-level prank, as Amazon owns Twitch, it could potentially signal greater security flaws.
For example, it’s possible the hackers could have used leaked internal security data from earlier this week to discover a network vulnerability and sneak into the platform.
The latest jab at the platforms came after Twitch assured its users it has seen “no indication” that their login credentials were stolen during the first hack. Still, concerns have remained regarding the potential for others to now spot cracks in Twitch’s security systems.
It’s also possible the Bezos hack resulted from what’s known as “cache poisoning,” which, in this case, would refer to a more limited form of hacking that allowed the infiltrators to manipulate similar images all at once. If true, the hackers likely would not have been able to access Twitch’s back end.
The photo changes only lasted several hours before being returned to their previous conditions.
First Twitch Hack
Despite suspicions and concerns, it’s unclear whether the Bezos hack is related to the major leak of Twitch’s internal data that was posted to 4chan on Wednesday.
That leak exposed Twitch’s full source code — including its security tools — as well as data on how much Twitch has individually paid every single streamer on the platform since August 2019.
It also revealed Amazon’s at least partially developed plans for a cloud-based gaming library, codenamed Vapor, which would directly compete with the massively popular library known as Steam.
Even though Twitch has said its login credentials appear to be secure, it announced Thursday that it has reset all stream keys “out of an abundance of caution.” Users are still being urged to change their passwords and update or implement two-factor authentication if they haven’t already.
Twitch Blames Server Configuration Error for Hack, Says There’s No Indication That Login Info Leaked
The platform also said full credit card numbers were not reaped by hackers, as that data is stored externally.
Login and Credit Card Info Secure
Twitch released a security update late Wednesday claiming it had seen “no indication” that users’ login credentials were stolen by hackers who leaked the entire platform’s source code earlier in the day.
“Full credit card numbers are not stored by Twitch, so full credit card numbers were not exposed,” the company added in its announcement.
The leaked data, uploaded to 4chan, includes code related to the platform’s security tools, as well as exact totals of how much it has individually paid every single streamer on the platform since August 2019.
Early Thursday, Twitch also announced that it has now reset all stream keys “out of an abundance of caution.” Streamers looking for their new keys can visit a dashboard set up by the platform, though users may need to manually update their software with the new key before being able to stream again depending on what kind of software they use.
As far as what led to the hackers being able to steal the data, Twitch blamed an error in a “server configuration change that was subsequently accessed by a malicious third party,” confirming that the leak was not the work of a current employee who used internal tools.
Will Users Go to Other Streaming Platforms?
While no major creators have said they are leaving Twitch for a different streaming platform because of the hack, many small users have either announced their intention to leave Twitch or have said they are considering such a move.
It’s unclear if the leak, coupled with other ongoing Twitch controversies, will ultimately lead to a significant user exodus, but there’s little doubt that other platforms are ready and willing to leverage this hack in the hopes of attracting new users.
At least one big-name streamer has already done as much, even if largely only presenting the idea as a playful jab rather than with serious intention.
“Pretty crazy day today,” YouTube’s Valkyrae said on a stream Wednesday while referencing a tweet she wrote earlier the day.
“YouTube is looking to sign more streamers,” that tweet reads.
“I mean, they are! … No shade to Twitch… Ah! Well…” Valkyrae said on stream before interrupting herself to note that she was not being paid by YouTube to make her comments.
The Entirety of Twitch Has Been Leaked Online, Including How Much Top Creators Earn
The data dump, which could be useful for some of Twitch’s biggest competitors, could signify one of the most encompassing platform leaks ever.
Massive Collection of Data Leaked
Twitch’s full source code was uploaded to 4chan Wednesday morning after it was obtained by hackers.
Among the 125 GB of stolen data is information revealing that Amazon, which owns Twitch, has at least partially developed plans for a cloud-based gaming library. That library, codenamed Vapor, would directly compete with the massively popular library known as Steam.
With Amazon being the all-encompassing giant that it is, it’s not too surprising that it would try to develop a Steam rival, but it’s eyecatching news nonetheless considering how much the release of Vapor could shake up the market.
The leaked data also showcased exactly how much Twitch has paid its creators, including the platform’s top accounts, such as the group CriticalRole, as well as steamers xQcOW, Tfue, Ludwig, Moistcr1tikal, Shroud, HasanAbi, Sykkuno, Pokimane, Ninja, and Amouranth.
These figures only represent payouts directly from Twitch. Each creator mentioned has made additional money through donations, sponsorships, and other off-platform ventures. Sill, the information could be massively useful for competitors like YouTube Gaming, which is shelling out big bucks to ink deals with creators.
Data related to Twitch’s internal security tools, as well as code related to software development kits and its use of Amazon Web Services, was also released with the hack. In fact, so much data was made public that it could constitute one of the most encompassing platform dumps ever.
Streamer CDawgVA, who has just under 500,000 subscribers on Twitch, tweeted about the severity of the data breach on Wednesday.
“I feel like calling what Twitch just experienced as “leak” is similar to me shitting myself in public and trying to call it a minor inconvenience,” he wrote. “It really doesn’t do the situation justice.”
Despite that, many of the platform’s top streamers have been quite casual about the situation.
“Hey, @twitch EXPLAIN?”xQc tweeted. Amouranth replied with a laughing emoji and the text, “This is our version of the Pandora papers.”
Meanwhile, Pokimane tweeted, “at least people can’t over-exaggerate me ‘making millions a month off my viewers’ anymore.”
Others, such as Moistcr1tikal and HasanAbi argued that their Twitch earning are already public information given that they can be easily determined with simple calculations.
Could More Data Come Out?
This may not be the end of the leak, which was labeled as “part one.” If true, there’s no reason to think that the leakers wouldn’t publish a part two.
For example, they don’t seem to be too fond of Twitch and said they hope this data dump “foster[s] more disruption and competition in the online video streaming space.”
They added that the platform is a “disgusting toxic cesspool” and included the hashtag #DoBetterTwitch, which has been used in recent weeks to drive boycotts against the platform as smaller creators protest the ease at which trolls can use bots to spam their chats with racist, sexist, and homophobic messages.
Still, this leak does appear to lack one notable set of data: password and address information of Twitch users.
That doesn’t necessarily mean the leakers don’t have it. It could just mean they are only currently interested in sharing Twitch’s big secrets.
Regardless, Twitch users and creators are being strongly urged to change their passwords as soon as possible and enable two-factor authentication.