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Volkswagen and Philadelphia Ads Banned in U.K. Under New Gender Stereotyping Rules

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  • Two commercials for Volkswagen and Philadelphia cream cheese have become the first to be banned under the U.K.’s new rules against perpetuating gender stereotypes in ads. 
  • One commercial showed a woman caring for a baby juxtaposed with clips of males performing adventurous activities, while the other showed two new fathers briefly losing their children at a restaurant after becoming distracted by food. 
  • Some are happy to see the new rules go into effect, but critics are concerned the Advertising Standards Authority is taking on the role of the “morality police.” 

ASA Bans VW and Philadelphia Ads 

Advertisements for Volkswagen and Philadelphia cream cheese have become the first two commercials to be banned under the United Kingdom’s new rules that crack down on sexist stereotypes.

Viewers complained about the commercials to the U.K.’s Advertising Standards Authority (ASA), arguing that the ads perpetuated gender stereotypes. After conducting its own investigation, the organization agreed and issued its decision to ban the ads in their current form on Wednesday.

New guidelines that address gender stereotyping in ads were introduced last year and went into effect in June. The rules now say that ads in the U.K., “must not include gender stereotypes that are likely to cause harm or serious or widespread offense.”

Volkswagen Commercial  

The Volkswagen commercial opens with a shot of a couple sleeping in a tent beside a cliff, presumably after a day of climbing. However, in the shot, the male climber is shown turning off the light inside the space while the female climber is asleep. 

The ad then goes on to show males performing adventurous acts. Two male astronauts are shown in space and another male athlete with a prosthetic leg is seen doing a long jump. During all of this, text appears on screen that says: “When we learn to adapt we can achieve anything.” The ad then cuts to a mother sitting on a park bench next to a stroller. 

The commercial spawned three viewer complaints that prompted the ASA investigation. Volkswagen defended its commercial saying that the core message of the ad “was centered on the ability of the human spirit to adapt to challenges and change brought about by circumstances.”

The company also argued that the characters were shown performing acts that were not stereotypical to one gender. For instance, they noted that the female climber was sleeping, the first astronaut was eating an apple, and the second was reaching for a drink.

However, on the ASA’s assessment, it said that complaints were more than likely focused on the occupations of the characters as well as the direct contrast between how males and females were depicted. 

They also pointed to the scene of the mother with the stroller and said, “We acknowledged that becoming a parent was a life-changing experience that required significant adaptation, but taking care of children was a role that was stereotypically associated with women.”

Finally, the organization concluded: “By juxtaposing images of men in extraordinary environments and carrying out adventurous activities with women who appeared passive or engaged in a stereotypical care-giving role, we considered that the ad directly contrasted stereotypical male and female roles and characteristics in a manner that gave the impression that they were exclusively associated with one gender.”

Philadelphia Cream Cheese Ad 

The second banned commercial was for Philadelphia cream cheese. The ad showed two new fathers looking after their children at a restaurant with a conveyer belt. The men quickly become distracted by the food in front of them and lose sight of their kids, who are circling the restaurant on the belt.

Once they realize what they’ve done, both fathers pick up their children.  “Let’s not tell mom,” one dad says to his child.

According to the ASA, over 125 viewers complained about this ad. Mondelez International, the company that produces Philadelphia cream cheese, argued that the ad showed a positive image of males with a responsible and active role in childcare in today’s society.

It claimed that it chose to feature a pair of fathers to avoid a stereotype of mothers being responsible for children. The company said the ad did not show a harmful stereotype but instead “depicted an example of a momentary lapse in concentration by somewhat overwhelmed and tired new parents which was quickly realized and rectified.”

“We acknowledged the action was intended to be light-hearted and comical and there was no sense that the children were in danger,” the ASA said in its ruling.

“We considered, however, that the men were portrayed as somewhat hapless and inattentive, which resulted in them being unable to care for the children effectively,” it added. “We did not consider that the use of humour in the ad mitigated the effect of the harmful stereotype.”

A spokesperson for Modelez told CNN that the company was “extremely disappointed” with the decision.

Nestlé Commercial Not Banned 

The ASA also looked into an ad for Nestlé after five viewers lodged complaints against a commercial that showed male rowers and a drummer alongside a female ballet dancer.

However, the ad was not banned by the ASA who said the activity was shown as equally difficult and demanding.

“This first batch of rulings shows where we’re drawing the line,” said ASA spokesman Craig Jones in a statement to Reuters. 

“We hope advertisers will study the portrayals to understand where the boundary lies between depictions of gender stereotypes in ads which are not deemed to be harmful and those now prohibited by the new rule.”

Concerns Over New ASA Rules 

While some are happy to see the new rules take effect, many critics have argued that the ASA has gone too far.

Geraint Lloyd-Taylor, an advertising expert at the law firm Lewis Silkin told the Guardian, “It is concerning to see the ASA take on the role of the morality police.”

“It has let its zeal to enforce the new rules override its common sense in this first batch of rulings.”

“The ASA seems to be out of sync with society in general. As it stands, the ASA’s definition of ‘harm’ is unworkable and urgently needs to be clarified. I hope that these advertisers seek an independent review of the latest decisions.”

Clearcast, the organization responsible for pre-approving ads before they are broadcasted, also expressed concerns over the new policies. 

“We are naturally disappointed,” it said. “The ASA’s interpretation of the ads against the new rule and guidance goes further than we anticipated and has implications for a wide range of ads.”

See what others are saying: (Reuters) (CNN) (BBC

International

American Influencer Kristen Gray To Be Deported From Bali

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  • In a viral Twitter thread, influencer Kristen Gray encouraged people to move to Bali like she did while promoting her eBook and other resources on how to do so amid COVID-19 restrictions.
  • Many criticized her for encouraging an influx of travelers during the pandemic. She also sparked conversations about gentrification and was slammed for falsely characterizing Indonesia as queer-friendly.
  • The local government promised to deport her Tuesday, arguing that selling her book and offering paid consultations on traveling to Bali violated the purpose of her visitor stay permit. They also say she was “spreading information that could unsettle the public.”
  • “I am not guilty. I have not overstayed my visa. I have not made money in Indonesian rupiah in Indonesia,” Gray told reporters. “I put out a statement about LGBT and I am being deported because of LGBT.”

Kristen Gray Goes Viral

Officials in Indonesia said Tuesday that they will deport Kristen Gray, an American influencer who has caused international outrage in the last week.

Gray moved to Bali with her girlfriend in 2019 with plans to stay for six months. In reality, the couple ended up staying much longer because of the coronavirus pandemic, and in a viral Twitter thread, Gray shared how positive their experience has been.

Gray pointed to several benefits of moving to Bali in her posts, like its safety, low cost of living, luxury lifestyle, as well as its queer-friendly and Black communities.

She also encouraged others to make the same move and promoted their $30 eBook “Our Bali Life Is Yours” for tips on how to do it. “We include direct links to our visa agents and how to go about getting to Indonesia during COVID,” she even wrote in one post.

Backlash

The thread sparked outrage for encouraging an influx of travelers to a country that has closed its borders over the worsening pandemic. On top of that, it sparked conversations about the gentrification of neighborhoods there.

Bali is a major tourist destination for Americans, Europeans, and Australians in particular, and like areas all over the world, it has suffered from the loss in visitors this year.

However, many online noted that locals have been steadily priced out of certain areas of the island as foreigners open businesses to cater to tourists. Others argue that poorly regulated development is also destroying industries that Balinese people have historically relied on.

Aside from those criticisms, many people also took issue with Gray characterizing Bali as a queer-friendly when the reality for locals is far different.

“It well may be the case for you. However, please recognize that it is because a) you’re a foreigner and b) you have economic leverage since the Indonesian local community is financially dependent on keeping you happy so they don’t mess with you,” a user named Kai Mata said in a viral TikTok.

“Please realize for the rest of us Indonesians on the island, this is not a queer-friendly place. Our gay communities are often shut down and raided by authorities and Indonesia at large has tried to mandate conversion therapy for us the LGBTQ+ Community.

Government Responds

The local government responded to the public outrage over Gray’s thread Tuesday. In a statement, it said selling her book and also offering paid consultations on traveling to Bali violated the purpose of her visitor stay permit, which was valid until January 24.

Gray was also accused of “spreading information that could unsettle the public” by saying Bali is queer-friendly and suggesting foreigners travel there during the pandemic.

According to Reuters, she was being held at an immigration detention facility Tuesday and was to be deported as soon as a flight was available.

In a brief statement to the Balinese press, Gray defended herself. “I am not guilty. I have not overstayed my visa. I have not made money in Indonesian rupiah in Indonesia. I put out a statement about LGBT and I am being deported because of LGBT,” she explained.

Many of her fans believe her and also argue that she is seeing this level of criticism because she is a Black woman.

See what others are saying: (New York Times) (Reuters) (Vulture)

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International

Petition Calls for Ban on Sexualized Fanfiction in South Korea

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  • A petition circulating across South Korea calls for sexualized fanfiction depicting K-pop stars and other real people to be outlawed and classified as sex crimes.
  • The petition particularly focuses on the way male stars are depicted in same-sex relationships and argues that they often feature people who are minors.
  • A similar petition was submitted last week to President Moon Jae-in; however, it focused on deep fakes. Because both petitions have over 200,000 signatures, they will need to be addressed by President Moon.

K-Pop Fanfiction Causes Chaos

A petition began circulating across South Korea this week demanding that “real person slash” fanfiction works be outlawed and charged as sex crimes.

“Real person slash” refers to a specific form of fanfiction that most often features sexualized versions of K-pop stars and other real people.

In particular, the petition focuses on the way male stars are depicted in same-sex relationships and the age of some of the people being portrayed. The petition notes, “due to the nature of the profession of idols, whose average age is young, many of the victims are still minors or children.”

The petition was submitted to the Blue House, South Korea’s version of the White House, and currently has over 200,000 signatures. It received a big boost in attention after K-pop star Nancy, from the group Momoland, was secretly filmed by a member of her agency while she was changing backstage. This person then doctored some of the images and uploaded them online.

While Nancy’s case isn’t hand-drawn fanfic, it did fuel outrage at what’s seen as an ineffective approach towards sex crimes in the country. Signers of this petition believe that these fanfics fall into the same category of likely illegality as deep fakes.

Deep Fakes Also Being Targeted

Additionally, just last week deep fakes – which often feature k-pop stars – had its own petition submitted to the president last week with over 300,000 signatures.

Because both petitions have over 200,000 signatures, they will need to be addressed by President Moon Jae-in

For years South Korea has struggled with secret cameras, deep fakes, revenge porn, and more violent sex crimes, such as the infamous Nth Room case that saw certain stars filming themselves having sex with women against their consent.

See What Others Are Saying: (CNA) (The Korea Herald) (South China Morning Post)

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Italy Begins Largest Mob Trial in Decades

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  • Italian prosecutors have started their trial against more than 320 defendants linked to the  ‘Ndrangheta crime syndicate.
  • The charges range from murder and drug trafficking to extortion and money laundering.
  • The case is so large, high-profile, and potentially dangerous that the government built a bunker for the event in Calabria, the home territory of the ‘Ndrangheta.
  • Details uncovered could deliver a massive blow to organized crime in Italy and potentially across the world as the ‘Ndrangheta has major dealings in Europe, Australia, and the Americas.

Hundreds of ‘Ndranghetisti Facing Charges

A major mob trial kicked off in Italy Wednesday involving more than 320 defendants who are part of or associated with the ‘Ndrangheta crime syndicate.

In addition to these defendants going on trial, 90 others have elected for a fast-tracked trial elsewhere in Calabria.

While this is a massive affair, it’s still not the country’s largest mob-related trial in history. That happened in the ’80s against the Cosa Nostra from Sicily.

The trial is so high-profile and potentially dangerous that the government built a bunker for the event in Calabria, close to the home territory of the ‘Ndrangheta.

The court is looking at many charges against the defendants, including extortion, drug and arms trafficking, money laundering, and Mafia association – a term used in Italy’s penal code for members of organized crime.

Breaking Into the Family

Investigators hope that the trial will show just how entrenched organized crime is in the territory, as it’s believed that the ‘Ndrangheta has dealings with local politicians and businessmen. These dealings are believed to not only stem from their illicit activities but also from their legitimate businesses that were initially funded via crime-related funds. Either way, the trial is seen as a major blow for the group.

The organization is made up of multiple groups of tight-knight families that are all interconnected. For years investigators have tried to get more information on the group but following the arrest and prosecution of Luigi Mancuso, a boss in the ‘Ndrangheta, investigators finally had a way to look more closely at 12 families who make up part of the ‘Ndrangheta.

During their investigation police and prosecutors managed to turn some members of those families and use them as informants. They are expected to take the stand as witnesses during the trial. In total, prosecutors hope to put bring out over 900 witnesses.

If successful, this could be a massive blow to organized crime in Italy and potentially across the world as the ‘Ndrangheta has major dealing in Europe, Australia, and the Americas.

See What Others Are Saying: (ABC News) (LA Times) (Chicago Tribune)

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