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Volkswagen and Philadelphia Ads Banned in U.K. Under New Gender Stereotyping Rules

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  • Two commercials for Volkswagen and Philadelphia cream cheese have become the first to be banned under the U.K.’s new rules against perpetuating gender stereotypes in ads. 
  • One commercial showed a woman caring for a baby juxtaposed with clips of males performing adventurous activities, while the other showed two new fathers briefly losing their children at a restaurant after becoming distracted by food. 
  • Some are happy to see the new rules go into effect, but critics are concerned the Advertising Standards Authority is taking on the role of the “morality police.” 

ASA Bans VW and Philadelphia Ads 

Advertisements for Volkswagen and Philadelphia cream cheese have become the first two commercials to be banned under the United Kingdom’s new rules that crack down on sexist stereotypes.

Viewers complained about the commercials to the U.K.’s Advertising Standards Authority (ASA), arguing that the ads perpetuated gender stereotypes. After conducting its own investigation, the organization agreed and issued its decision to ban the ads in their current form on Wednesday.

New guidelines that address gender stereotyping in ads were introduced last year and went into effect in June. The rules now say that ads in the U.K., “must not include gender stereotypes that are likely to cause harm or serious or widespread offense.”

Volkswagen Commercial  

The Volkswagen commercial opens with a shot of a couple sleeping in a tent beside a cliff, presumably after a day of climbing. However, in the shot, the male climber is shown turning off the light inside the space while the female climber is asleep. 

The ad then goes on to show males performing adventurous acts. Two male astronauts are shown in space and another male athlete with a prosthetic leg is seen doing a long jump. During all of this, text appears on screen that says: “When we learn to adapt we can achieve anything.” The ad then cuts to a mother sitting on a park bench next to a stroller. 

The commercial spawned three viewer complaints that prompted the ASA investigation. Volkswagen defended its commercial saying that the core message of the ad “was centered on the ability of the human spirit to adapt to challenges and change brought about by circumstances.”

The company also argued that the characters were shown performing acts that were not stereotypical to one gender. For instance, they noted that the female climber was sleeping, the first astronaut was eating an apple, and the second was reaching for a drink.

However, on the ASA’s assessment, it said that complaints were more than likely focused on the occupations of the characters as well as the direct contrast between how males and females were depicted. 

They also pointed to the scene of the mother with the stroller and said, “We acknowledged that becoming a parent was a life-changing experience that required significant adaptation, but taking care of children was a role that was stereotypically associated with women.”

Finally, the organization concluded: “By juxtaposing images of men in extraordinary environments and carrying out adventurous activities with women who appeared passive or engaged in a stereotypical care-giving role, we considered that the ad directly contrasted stereotypical male and female roles and characteristics in a manner that gave the impression that they were exclusively associated with one gender.”

Philadelphia Cream Cheese Ad 

The second banned commercial was for Philadelphia cream cheese. The ad showed two new fathers looking after their children at a restaurant with a conveyer belt. The men quickly become distracted by the food in front of them and lose sight of their kids, who are circling the restaurant on the belt.

Once they realize what they’ve done, both fathers pick up their children.  “Let’s not tell mom,” one dad says to his child.

According to the ASA, over 125 viewers complained about this ad. Mondelez International, the company that produces Philadelphia cream cheese, argued that the ad showed a positive image of males with a responsible and active role in childcare in today’s society.

It claimed that it chose to feature a pair of fathers to avoid a stereotype of mothers being responsible for children. The company said the ad did not show a harmful stereotype but instead “depicted an example of a momentary lapse in concentration by somewhat overwhelmed and tired new parents which was quickly realized and rectified.”

“We acknowledged the action was intended to be light-hearted and comical and there was no sense that the children were in danger,” the ASA said in its ruling.

“We considered, however, that the men were portrayed as somewhat hapless and inattentive, which resulted in them being unable to care for the children effectively,” it added. “We did not consider that the use of humour in the ad mitigated the effect of the harmful stereotype.”

A spokesperson for Modelez told CNN that the company was “extremely disappointed” with the decision.

Nestlé Commercial Not Banned 

The ASA also looked into an ad for Nestlé after five viewers lodged complaints against a commercial that showed male rowers and a drummer alongside a female ballet dancer.

However, the ad was not banned by the ASA who said the activity was shown as equally difficult and demanding.

“This first batch of rulings shows where we’re drawing the line,” said ASA spokesman Craig Jones in a statement to Reuters. 

“We hope advertisers will study the portrayals to understand where the boundary lies between depictions of gender stereotypes in ads which are not deemed to be harmful and those now prohibited by the new rule.”

Concerns Over New ASA Rules 

While some are happy to see the new rules take effect, many critics have argued that the ASA has gone too far.

Geraint Lloyd-Taylor, an advertising expert at the law firm Lewis Silkin told the Guardian, “It is concerning to see the ASA take on the role of the morality police.”

“It has let its zeal to enforce the new rules override its common sense in this first batch of rulings.”

“The ASA seems to be out of sync with society in general. As it stands, the ASA’s definition of ‘harm’ is unworkable and urgently needs to be clarified. I hope that these advertisers seek an independent review of the latest decisions.”

Clearcast, the organization responsible for pre-approving ads before they are broadcasted, also expressed concerns over the new policies. 

“We are naturally disappointed,” it said. “The ASA’s interpretation of the ads against the new rule and guidance goes further than we anticipated and has implications for a wide range of ads.”

See what others are saying: (Reuters) (CNN) (BBC

International

Russia Takes Over 900 Azovstal Fighters Prisoner as Mariupol Surrenders

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Ukraine said the soldiers successfully completed their mission, but the fall of Mariupol represents a strategic win for Putin.


Azovstal Waves the White Flag

Russia’s foreign ministry announced on Wednesday that it had captured 959 Ukrainians from the Azovstal steelworks, where besieged soldiers have maintained the last pocket of resistance in Mariupol for weeks.

A ministry spokesperson said in a statement that 51 were being treated for injuries, and the rest were sent to a former prison colony in the town of Olenivka in a Russian-controlled area of Donetsk.

The defense ministry released videos of what it claimed were Ukrainian fighters receiving care at a hospital in the Russian-controlled town of Novoazovsk. In one, a soldier tells the camera he is being treated “normally” and that he is not being psychologically pressured, though it is unclear whether he is speaking freely.

It was unclear if any Ukrainians remained in Azovstal, but Denis Pushilin, the head of the self-proclaimed republic of Donetsk, said in a statement Wednesday that the “commanders of the highest level” were still hiding in the plant.

Previously, estimates put the number of soldiers inside Azovstal around 1,000.

Ukraine officially gave up Mariupol on Monday, when the first Azovstal fighters began surrendering.

Reuters filmed dozens of wounded Ukrainians being driven away in buses marked with the Russian pro-war “Z” symbol.

Ukraine’s deputy defense minister said in a Tuesday statement that the Ukrainian prisoners would be swapped in an exchange for captured Russians. But numerous Russian officials have signaled that the Ukrainian soldiers should be tried.

Mariupol Falls into Russian Hands

After nearly three months of bombardment that left Mariupol in ruins, Russia’s combat mission in the city has ended.

The sprawling complex of underground tunnels, caverns, and bunkers beneath Azovstal provided a defensible position for the Ukrainians there, and they came to represent the country’s resolve in the face of Russian aggression for many spectators.

Earlier this month, women, children, and the elderly were evacuated from the plant.

The definitive capture of Mariupol, a strategic port city, is a loss for Ukraine and a boon for Russia, which can now establish a land bridge between Crimea and parts of Eastern Ukraine controlled by Russian separatists. The development could also free up Russian troops around Mariupol to advance on the East, while additional reinforcements near Kharkiv descend from the north, potentially cutting off Ukrainian forces from the rest of the country.

The Ukrainian military has framed events in Mariupol as at least a partial success, arguing that the defenders of Azovstal completed their mission by tying down Russian troops and resources in the city and giving Ukrainians elsewhere more breathing room.

It claimed that doing so prevented Russia from rapidly capturing the city of Zaporizhzhia further to the west.

See what others are saying: (The Guardian) (BBC) (BBC)

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Convoy of Up to 1,000 Vehicles Evacuates Refugees From Mariupol as Russian War Effort Stalls

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Russia may have lost a third of its ground invasion force since the war began, according to British military intelligence.


Hundreds Make It Out Alive

A convoy of between 500 and 1,000 vehicles evacuating refugees from the southern port city of Mariupol arrived safely in the Ukrainian-controlled city of Zaporizhzhia on Saturday.

People have been trickling out of Mariupol for over two months, but the recent evacuation was the single biggest out of the city thus far. Russian troops, who control most of the city, did not allow the convoy to leave for days, but eventually, they relented.

The convoy first traveled to Berbyansky some 80 kilometers to the west, then stopped at other settlements before driving 200 kilometers northwest to Zaporizhzhia. Many refugees told reporters they took “secret detours” to avoid Russian checkpoints and feared every moment of the journey.

Nikolai Pavlov, a 74-year-old retiree, told Reuters he had lived in a basement for a month after his apartment was destroyed.

“We barely made it,” he said. “There were lots of elderly people among us… the trip was devastating. But it was worth it.”

63-year-old Iryna Petrenko also said she had stayed in Mariupol initially to take care of her 92-year-old mother, who subsequently died.

“We buried her next to her house, because there was nowhere to bury anyone,” she said.

Putin’s Plans Go Poorly

In Mariupol, Ukrainian fighters continue to hold the Azovstal steelworks, the only part of the city still under Ukrainian control.

On Sunday, a video emerged appearing to show a hail of projectiles bursting into white, brightly burning munitions over the factory.

The pro-Russian separatist who posted it on Telegram wrote, “If you didn’t know what it is and for what purpose – you could say that it’s even beautiful.”

Turkey is trying to negotiate an evacuation of wounded Ukrainians from the factory, but neither Russia nor Ukraine have agreed to any plan.

After nearly three months of war, Mariupol has been left in ruins, with thousands of civilians reportedly dead.

“In less than 3 month, Mariupol, one of Ukraine’s fastest developing & comfortable cities, was reduced into a heap of charred ruins smelling death, with thousands of people standing in long breadlines and selling their properties out to buy some food. Less than three months,” Illia Ponomarenko, a reporter for The Kyiv Independent, tweeted.

On Sunday, the United Kingdom’s defense ministry estimated that Russia has likely lost a third of its ground invasion forces since the war began.

Moscow is believed to have deployed as many as 150,000 troops in Ukraine.

The ministry added that Russian forces in Eastern Ukraine have “lost momentum” and are “significantly behind schedule.” Moreover, it said Russia failed to achieve substantial territorial gains over the last month while sustaining “consistently high levels of attrition.”

“Under the current conditions, Russia is unlikely to dramatically accelerate its rate of advance over the next 30 days,” the ministry concluded.

Sweden also signaled on Sunday that it will join Finland in applying for NATO membership.

See what others are saying: (The Daily Beast) (U.S. News and World Report) (The Hill)

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Israel Moves to Build Over 4,000 West Bank Settlements as Palestinian Homes Demolished

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The Israeli military is proceeding with a plan to evict at least 1,000 Palestinians from the West Bank.


Settlers Get Ready to Move in

On Thursday, a military planning body in the Israeli-occupied West Bank approved the construction of 4,427 housing units, according to the watchdog group Peace Now.

“The State of Israel took another stumble toward the abyss and further deepened the occupation,” Hagit Ofran, an expert at Peace Now, said via the Associated Press.

The plan is the largest advancement of settlement projects since President Joe Biden took office in the United States.

The U.S. opposes settlement expansion and said as much when the plan was first announced last week, but critics say Washington has done little to pressure Israel to stop.

In a statement, U.N. Mideast envoy Tor Wennesland called the settlements a “major obstacle to peace.”

“Continued settlement expansion further entrenches the occupation, encroaches upon Palestinian land and natural resources, and hampers the free movement of the Palestinian population,” he said.

In October, Israel approved some 3,000 settlement homes despite a U.S. rebuke. There are currently over 130 Israeli settlements in the West Bank harboring almost 500,000 settlers, in addition to the nearly three million Palestinians living in the territory.

Palestinians Pushed Off Their Land

On Wednesday, the same day Israeli soldiers allegedly shot and killed Al-Jazeera journalist Shireen Abu Akleh, the military demolished at least 18 buildings in the West Bank, including 12 residential ones.

Israel’s supreme court has also ruled that eight Palestinian hamlets can be expelled, potentially leaving at least 1,000 Palestinians homeless.

The area targeted is known as the Masafer Yatta, and its residents say they have been herding animals and practicing traditional desert agriculture there for decades, long before Israel took over the West Bank in 1967. Israel, however, claims there were no permanent structures there before the military designated it a firing zone in the 1980s

“What’s happening now is ethnic cleansing,” Sami Huraini, an activist and a resident of the area, told the Associated Press. “The people are staying on their land and have already started to rebuild.”

See what others are saying: (Associated Press) (Peace Now) (Associated Press)

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