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Volkswagen and Philadelphia Ads Banned in U.K. Under New Gender Stereotyping Rules

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  • Two commercials for Volkswagen and Philadelphia cream cheese have become the first to be banned under the U.K.’s new rules against perpetuating gender stereotypes in ads. 
  • One commercial showed a woman caring for a baby juxtaposed with clips of males performing adventurous activities, while the other showed two new fathers briefly losing their children at a restaurant after becoming distracted by food. 
  • Some are happy to see the new rules go into effect, but critics are concerned the Advertising Standards Authority is taking on the role of the “morality police.” 

ASA Bans VW and Philadelphia Ads 

Advertisements for Volkswagen and Philadelphia cream cheese have become the first two commercials to be banned under the United Kingdom’s new rules that crack down on sexist stereotypes.

Viewers complained about the commercials to the U.K.’s Advertising Standards Authority (ASA), arguing that the ads perpetuated gender stereotypes. After conducting its own investigation, the organization agreed and issued its decision to ban the ads in their current form on Wednesday.

New guidelines that address gender stereotyping in ads were introduced last year and went into effect in June. The rules now say that ads in the U.K., “must not include gender stereotypes that are likely to cause harm or serious or widespread offense.”

Volkswagen Commercial  

The Volkswagen commercial opens with a shot of a couple sleeping in a tent beside a cliff, presumably after a day of climbing. However, in the shot, the male climber is shown turning off the light inside the space while the female climber is asleep. 

The ad then goes on to show males performing adventurous acts. Two male astronauts are shown in space and another male athlete with a prosthetic leg is seen doing a long jump. During all of this, text appears on screen that says: “When we learn to adapt we can achieve anything.” The ad then cuts to a mother sitting on a park bench next to a stroller. 

The commercial spawned three viewer complaints that prompted the ASA investigation. Volkswagen defended its commercial saying that the core message of the ad “was centered on the ability of the human spirit to adapt to challenges and change brought about by circumstances.”

The company also argued that the characters were shown performing acts that were not stereotypical to one gender. For instance, they noted that the female climber was sleeping, the first astronaut was eating an apple, and the second was reaching for a drink.

However, on the ASA’s assessment, it said that complaints were more than likely focused on the occupations of the characters as well as the direct contrast between how males and females were depicted. 

They also pointed to the scene of the mother with the stroller and said, “We acknowledged that becoming a parent was a life-changing experience that required significant adaptation, but taking care of children was a role that was stereotypically associated with women.”

Finally, the organization concluded: “By juxtaposing images of men in extraordinary environments and carrying out adventurous activities with women who appeared passive or engaged in a stereotypical care-giving role, we considered that the ad directly contrasted stereotypical male and female roles and characteristics in a manner that gave the impression that they were exclusively associated with one gender.”

Philadelphia Cream Cheese Ad 

The second banned commercial was for Philadelphia cream cheese. The ad showed two new fathers looking after their children at a restaurant with a conveyer belt. The men quickly become distracted by the food in front of them and lose sight of their kids, who are circling the restaurant on the belt.

Once they realize what they’ve done, both fathers pick up their children.  “Let’s not tell mom,” one dad says to his child.

According to the ASA, over 125 viewers complained about this ad. Mondelez International, the company that produces Philadelphia cream cheese, argued that the ad showed a positive image of males with a responsible and active role in childcare in today’s society.

It claimed that it chose to feature a pair of fathers to avoid a stereotype of mothers being responsible for children. The company said the ad did not show a harmful stereotype but instead “depicted an example of a momentary lapse in concentration by somewhat overwhelmed and tired new parents which was quickly realized and rectified.”

“We acknowledged the action was intended to be light-hearted and comical and there was no sense that the children were in danger,” the ASA said in its ruling.

“We considered, however, that the men were portrayed as somewhat hapless and inattentive, which resulted in them being unable to care for the children effectively,” it added. “We did not consider that the use of humour in the ad mitigated the effect of the harmful stereotype.”

A spokesperson for Modelez told CNN that the company was “extremely disappointed” with the decision.

Nestlé Commercial Not Banned 

The ASA also looked into an ad for Nestlé after five viewers lodged complaints against a commercial that showed male rowers and a drummer alongside a female ballet dancer.

However, the ad was not banned by the ASA who said the activity was shown as equally difficult and demanding.

“This first batch of rulings shows where we’re drawing the line,” said ASA spokesman Craig Jones in a statement to Reuters. 

“We hope advertisers will study the portrayals to understand where the boundary lies between depictions of gender stereotypes in ads which are not deemed to be harmful and those now prohibited by the new rule.”

Concerns Over New ASA Rules 

While some are happy to see the new rules take effect, many critics have argued that the ASA has gone too far.

Geraint Lloyd-Taylor, an advertising expert at the law firm Lewis Silkin told the Guardian, “It is concerning to see the ASA take on the role of the morality police.”

“It has let its zeal to enforce the new rules override its common sense in this first batch of rulings.”

“The ASA seems to be out of sync with society in general. As it stands, the ASA’s definition of ‘harm’ is unworkable and urgently needs to be clarified. I hope that these advertisers seek an independent review of the latest decisions.”

Clearcast, the organization responsible for pre-approving ads before they are broadcasted, also expressed concerns over the new policies. 

“We are naturally disappointed,” it said. “The ASA’s interpretation of the ads against the new rule and guidance goes further than we anticipated and has implications for a wide range of ads.”

See what others are saying: (Reuters) (CNN) (BBC

International

Hurricane Ian Makes Landfall in Cuba as Florida Braces for Devastation

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When it hits the sunshine state, Ian is expected to be a category 3 hurricane.


Ian Lands in Cuba

Hurricane Ian made landfall in Cuba Tuesday morning as a major category 3 storm, battering the western parts of the country with sustained winds of 125 miles per hour.

The National Hurricane Center (NHC) warned that life-threatening storm surges, hurricane-force winds, flash floods, and mudslides are expected. Officials said that around 50,000 people have been evacuated as of Tuesday afternoon. 

According to reports, flooding has damaged houses and tobacco crops in the region, and widespread power outages have also been reported.

As dangerous conditions continue in Cuba, Ian is expected to move into the Gulf of Mexico and pass west of the Florida Keys later on Tuesday, becoming a category 4 before the end of the day.

Officials predict it will drop back to a category 3 before making landfall as a major hurricane in Florida, which it is expected to do Wednesday evening.

In a statement Tuesday afternoon, FEMA administrator Deanne Criswell said that Ian is currently forecast to land “somewhere between Fort Meyers and Tampa.” She added that the storm is expected to slow down as it hits Flordia, extending the potential devastation.

Uncertain Path

Forecasts of Ian’s path, however, remain uncertain, leaving residents all over Florida scrambling to prepare for the storm.

Schools have closed down, airports have suspended operations, and Gov. Ron DeSantis (R) has activated the National Guard and taken steps to ensure power outages can be remedied, warning that many should anticipate losing power.

There are also numerous storm and surge watches and warnings in place across Florida and in parts of Georgia and South Carolina.  

Evacuation warnings have been implemented throughout many parts of Florida, and officials have said that around 2.5 million people were under some kind of evacuation order by Tuesday afternoon.

Mandatory evacuations have been put in place in several counties, largely focused on coastal and low-lying areas. Some of those evacuation orders have extended to parts of Tampa — Florida’s third-largest city.

Tampa has not been hit by a major hurricane in over a century — a fact that just further emphasizes the unusual path this storm is taking. 

Florida’s Division of Emergency Management has a tool to track evacuation zones, as well as more resources at floridadisaster.org. For those looking for shelter, the Red Cross has a system to find one nearby. 

Continued Threats

The current evacuations are being driven by a number of very serious threats posed by Hurricane Ian. According to the NHC, hurricane-force winds, tropical storm conditions, heavy rainfall, and flooding are expected throughout much of the region.

“Considerable” flooding is also expected in central Florida and predicted to extend into southern Georgia and coastal South Carolina.

One of the biggest threats this hurricane poses is storm surge flooding at the coast — which has been a driving factor in the evacuations.

“Life-threatening storm surge looks increasingly likely along much of the Florida west coast where a storm surge warning is in effect, with the highest risk from Fort Myers to the Tampa Bay region,” the NHC warned Tuesday.

As many experts have pointed out, these dangerous threats of storm surges and catastrophic flooding have been drastically exacerbated by climate change. Specifically, sea level rise driven by climate change makes surges and flooding more likely and more extreme.

According to Axios, a profound example can be found in St. Petersburg, Florida — which is expected to be impacted by Ian — and where sea levels have risen by nearly nine inches since 1947.

That, however, is not only the real-time impact of climate change that is evident from this storm. In addition to climate change being “linked to an increase in rainfall from tropical storms and hurricanes,” Axios also notes that Ian “has been rapidly intensifying over extremely warm sea surface temperatures in the Caribbean that are running above average for this time of year.”

“Climate change favors more instances of rapidly intensifying storms such as Hurricane Ian, due to the combination of warming seas and a warmer atmosphere that can carry additional amounts of water vapor,” the outlet added.

See what others are saying: (Axios) (The New York Times) (CNN)

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International

Giorgia Meloni Claims Victory in Far-Right Shift for Italy

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Her party has neofascist roots, and she has praised Mussolini in the past.


An Election Without Precedent

Giorgia Meloni’s far-right Brothers of Italy party grabbed the largest share of votes in Italy’s national election by a wide margin, giving the post of prime minister to the first woman and most right-wing politician since Benito Mussolini.

She declared victory early Monday morning after exit polls showed her party overwhelmingly in the lead with at least 26% of the vote, making it the dominant faction in the right-wing coalition, which got 44%.

The other two parties in the alliance — Mateo Salvini’s far-right League and Silvio Berlusconi’s center-right Forza Italia — took 9% and 8% of the vote, respectively.

The center-left alliance only garnered 26% of the vote, with 63% of votes counted, according to the interior ministry.

Voter turnout dropped to a record low at only 63.91%, nine points below the rate in 2018, with turnout especially dismal in southern regions like Sicily.

Meloni is set to become prime minister in the coming weeks as a new government is formed, and the rest of Europe is bracing for what many see as a neofascist demagogue to take power in the continent’s third largest economy.

Speaking to media and supporters following the preliminary results, Meloni said it was “a night of pride for many and a night of redemption.” She promised to govern for all Italians and unite the country.

But her relatively extreme politics — opposed to immigration, the European Union, and what she calls “gender ideology” — unsettles many who fear she will roll back civil rights and form a Euroskeptic alliance with other far-right leaders like Hungary’s Viktor Orban.

The Next Mussolini?

During the election, Meloni stressed that she is a conservative, not a fascist, but opponents point to her rhetoric, past statements, and party’s history as evidence to the contrary.

“Either you say yes or you say no,” she howled to Spain’s far-right Vox party earlier this year. “Yes to the natural family, no to the LGBT lobby. Yes to sex identity, no to gender ideology. Yes to the culture of life, not the abysm of death. Yes to the university of the cross, no to the Islamist violence. Yes to secure borders, no to mass migration. Yes to the work of our citizens, no to big international finance. Yes to the sovereignty of peoples, no to the bureaucrats in Brussels. And yes to our civilization.”

Meloni co-founded Brothers of Italy in 2012 as an alternative to the more mainstream right-wing parties. It has roots in the Italian Social Movement (MSI), a neofascist party that sprouted in the wake of World War II to continue Mussolini’s legacy after his party was banned. The Movement’s symbol — a tricolor flame — remains on the Brothers of Italy’s Flag today, and Meloni has refused to remove it.

She joined the MSI’s youth branch in the 1990s and went on to lead it after the party was renamed the National Alliance.

“I believe that Mussolini was a good politician, which means that everything he did, he did for Italy,” Meloni said at the time.

For the first decade, Brothers of Italy struggled to win more than a single-digit percentage of the vote, and it only garnered 4% in the 2018 election.

But in 2021 and 2022, it distinguished itself as the only opposition party to the unity government that fell apart last July, causing its popularity to inflate.

But the party still wrestles with its fascistic roots; last week, it suspended a member who was running for parliament because a local newspaper revealed that he had made comments supporting Adolf Hitler.

In an August video, Meloni promised to impose a naval blockade in the Mediterranean to interdict Libyan refugees from crossing to Southern Europe on boats. She has also discussed pulling Italy out of the Eurozone or even the E.U. entirely, but she moderated her rhetoric toward Europe during the election.

Italy has received some 200 billion euros in European pandemic recovery funds, and it is set to receive more unless the Union punishes Meloni’s government for democratic backsliding.

See what others are saying: (BBC) (Associated Press) (NPR)

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Iranian Protests Sparked by Death of Mahsa Amini Spread Internationally

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Anger initially directed at the police has now shifted to the Islamic regime itself, with Iranian-Americans protesting outside the U.N. Headquarters as their country’s president spoke inside.


Hijabs Go Up in Flames

The largest protest movement in recent years has gripped Iran since the so-called morality police allegedly beat 22-year-old Mahsa Amini for violating the dress code last week, leading to her later death.

Demonstrations spread from the capital Tehran to at least 80 other cities and towns, with videos on social media showing women burning their hijabs and cutting their hair in defiance.

In response, the government has gradually extended a virtual internet blackout across the country, blocking access to What’s App and Instagram.

To prevent protests from spreading, Iran’s biggest telecom operator largely shut down mobile internet access again Thursday, Netblocks, a group that monitors internet access, said in a statement, describing the restrictions as the most severe since 2019.

Clashes between police and protestors have killed some, but death toll reports on Thursday were conflicted. The Associated Press tallied at least nine people dead, while Iran’s state television put the number at 17, and a human rights group estimated at least 31 deaths.

The violence began on Saturday, shortly after the news that Amini had died the day prior in the hospital where she was comatose for three days.

Previously, the morality police arrested her for violating Islamic law requiring women to cover their hair with a head scarf and wear long, loose-fitting clothing.

Multiple reports and eyewitness accounts claimed that officers beat her in the head with batons and banged her head against one of their vehicles, but authorities have denied harming her, saying she suffered a “sudden heart failure.” Her father told BBC that she was in good health and that he had not been allowed to view her autopsy report.

“My son was with her. Some witnesses told my son she was beaten in the van and in the police station,” he said.

Surveillance footage was released showing Amini collapsing inside the hospital after grabbing her head, seemingly in pain.

From Anti-Hijab to Anti-Regime

Although the protests began in reaction to Amini’s death and Iran’s repressive policing, they quickly flowered into a mass opposition movement against the Islamic regime as men joined ranks of demonstrators and chants of “Death to the dictator!” broke out.

The anger was directed at the country’s Supreme Leader, Ayatollah Ali Khamenei, as well as President Ebrahim Raisi, who attended the United Nations General Assembly this week. Iranian-Americans rallied outside the U.N. Headquarters Wednesday to voice their discontent as Raisi addressed the assembly.

“The hijab is used as a weapon in Iran,” one woman told CBS in Los Angeles. “It is a weapon against the West, and women are used as pawns.”

“Let this be the George Flloyd moment of Iran,” she added.

There have also been demonstrations of solidarity in countries such as Lebanon, Germany, and Canada.

See what others are saying: (The New York Times) (Al Jazeera) (BBC)

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