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Volkswagen and Philadelphia Ads Banned in U.K. Under New Gender Stereotyping Rules

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  • Two commercials for Volkswagen and Philadelphia cream cheese have become the first to be banned under the U.K.’s new rules against perpetuating gender stereotypes in ads. 
  • One commercial showed a woman caring for a baby juxtaposed with clips of males performing adventurous activities, while the other showed two new fathers briefly losing their children at a restaurant after becoming distracted by food. 
  • Some are happy to see the new rules go into effect, but critics are concerned the Advertising Standards Authority is taking on the role of the “morality police.” 

ASA Bans VW and Philadelphia Ads 

Advertisements for Volkswagen and Philadelphia cream cheese have become the first two commercials to be banned under the United Kingdom’s new rules that crack down on sexist stereotypes.

Viewers complained about the commercials to the U.K.’s Advertising Standards Authority (ASA), arguing that the ads perpetuated gender stereotypes. After conducting its own investigation, the organization agreed and issued its decision to ban the ads in their current form on Wednesday.

New guidelines that address gender stereotyping in ads were introduced last year and went into effect in June. The rules now say that ads in the U.K., “must not include gender stereotypes that are likely to cause harm or serious or widespread offense.”

Volkswagen Commercial  

The Volkswagen commercial opens with a shot of a couple sleeping in a tent beside a cliff, presumably after a day of climbing. However, in the shot, the male climber is shown turning off the light inside the space while the female climber is asleep. 

The ad then goes on to show males performing adventurous acts. Two male astronauts are shown in space and another male athlete with a prosthetic leg is seen doing a long jump. During all of this, text appears on screen that says: “When we learn to adapt we can achieve anything.” The ad then cuts to a mother sitting on a park bench next to a stroller. 

The commercial spawned three viewer complaints that prompted the ASA investigation. Volkswagen defended its commercial saying that the core message of the ad “was centered on the ability of the human spirit to adapt to challenges and change brought about by circumstances.”

The company also argued that the characters were shown performing acts that were not stereotypical to one gender. For instance, they noted that the female climber was sleeping, the first astronaut was eating an apple, and the second was reaching for a drink.

However, on the ASA’s assessment, it said that complaints were more than likely focused on the occupations of the characters as well as the direct contrast between how males and females were depicted. 

They also pointed to the scene of the mother with the stroller and said, “We acknowledged that becoming a parent was a life-changing experience that required significant adaptation, but taking care of children was a role that was stereotypically associated with women.”

Finally, the organization concluded: “By juxtaposing images of men in extraordinary environments and carrying out adventurous activities with women who appeared passive or engaged in a stereotypical care-giving role, we considered that the ad directly contrasted stereotypical male and female roles and characteristics in a manner that gave the impression that they were exclusively associated with one gender.”

Philadelphia Cream Cheese Ad 

The second banned commercial was for Philadelphia cream cheese. The ad showed two new fathers looking after their children at a restaurant with a conveyer belt. The men quickly become distracted by the food in front of them and lose sight of their kids, who are circling the restaurant on the belt.

Once they realize what they’ve done, both fathers pick up their children.  “Let’s not tell mom,” one dad says to his child.

According to the ASA, over 125 viewers complained about this ad. Mondelez International, the company that produces Philadelphia cream cheese, argued that the ad showed a positive image of males with a responsible and active role in childcare in today’s society.

It claimed that it chose to feature a pair of fathers to avoid a stereotype of mothers being responsible for children. The company said the ad did not show a harmful stereotype but instead “depicted an example of a momentary lapse in concentration by somewhat overwhelmed and tired new parents which was quickly realized and rectified.”

“We acknowledged the action was intended to be light-hearted and comical and there was no sense that the children were in danger,” the ASA said in its ruling.

“We considered, however, that the men were portrayed as somewhat hapless and inattentive, which resulted in them being unable to care for the children effectively,” it added. “We did not consider that the use of humour in the ad mitigated the effect of the harmful stereotype.”

A spokesperson for Modelez told CNN that the company was “extremely disappointed” with the decision.

Nestlé Commercial Not Banned 

The ASA also looked into an ad for Nestlé after five viewers lodged complaints against a commercial that showed male rowers and a drummer alongside a female ballet dancer.

However, the ad was not banned by the ASA who said the activity was shown as equally difficult and demanding.

“This first batch of rulings shows where we’re drawing the line,” said ASA spokesman Craig Jones in a statement to Reuters. 

“We hope advertisers will study the portrayals to understand where the boundary lies between depictions of gender stereotypes in ads which are not deemed to be harmful and those now prohibited by the new rule.”

Concerns Over New ASA Rules 

While some are happy to see the new rules take effect, many critics have argued that the ASA has gone too far.

Geraint Lloyd-Taylor, an advertising expert at the law firm Lewis Silkin told the Guardian, “It is concerning to see the ASA take on the role of the morality police.”

“It has let its zeal to enforce the new rules override its common sense in this first batch of rulings.”

“The ASA seems to be out of sync with society in general. As it stands, the ASA’s definition of ‘harm’ is unworkable and urgently needs to be clarified. I hope that these advertisers seek an independent review of the latest decisions.”

Clearcast, the organization responsible for pre-approving ads before they are broadcasted, also expressed concerns over the new policies. 

“We are naturally disappointed,” it said. “The ASA’s interpretation of the ads against the new rule and guidance goes further than we anticipated and has implications for a wide range of ads.”

See what others are saying: (Reuters) (CNN) (BBC

International

Gang That Kidnapped American and Canadian Missionaries in Haiti Seeks $17 Million Ransom

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The incident has fueled calls for the government to take action against gangs, which control many territories in the country and have repeatedly carried out large-scale abductions for ransom


Missionary Abduction

The gang that abducted 17 American and Canadian missionaries in Haiti on Saturday is demanding $17 million for their safe release, Haitian officials said Monday.

The group, which consists of one Canadian and 16 Americans, are all part of Christian Aid Ministries, an Amish and Mennonite charity based out of Ohio with a long history of working in Haiti.

While on their way to visit an orphanage in Croix des Bouquets, a suburb of the capital Port-au-Prince, the group’s bus was stopped at gunpoint by the 400 Mawozo gang. The gang is known for being one the most dangerous in the area, reportedly having about 150 members.

Multiple outlets, including CNN and Reuters, report that during the gang’s confrontation with the missionaries some victims managed to get messages out to associates to let them know what was going on. One even managed to drop a pin location on his mobile phone, helping authorities get a better idea of where exactly this happened.

By 4:53 p.m on Saturday, the kidnappers contacted Christian Aid Ministries to make their steep demands. According to authorities, the request is a noticeable jump from the thousands to tens of thousands the gang typically asks for.

Lack of Government Control

While Haitian authorities are involved in the investigation to free the missionaries, they actually have little power in the area. Croix des Bouquets is largely out of the government’s control and is instead run by 400 Mawozo. Government authority being replaced by gang activity isn’t uncommon in Haiti, and in some places, government control is almost completely lacking. This was highlighted on Sunday when Prime Minister Ariel Henry was forced to turn back from a wreath-laying ceremony at the grave of revolutionary war hero Jean-Jacques Dessalines due to its placement in gang territory.

The issue makes recovering the missionaries far more complex, but Haitian authorities aren’t alone. The FBI has been involved in the investigation and is continuing to help Haitian authorities.

“The FBI is part of a coordinated US government effort to get the Americans involved to safety. Due to operational considerations, no further information is available at this time,” The agency said in a statement to Reuters.

Reports indicate that the hostages are being held in some kind of safe house for the gang. Currently, no one is believed to be physically hurt. The gang has warned against harming the hostages, although according to a Haitian security forces member who spoke with CNN, the group didn’t seem too worried about those threats.

Haitians Call for Changes

Abductions in Haiti have always been an issue, but the problem has become particularly bad lately. In 2020, the Haitian National Police reported 234 kidnappings. In the first eight months of this year, there have been at least 328.

Some organizations claim that number is actually low. In fact, the Center for Analysis and Research for Human Rights reported that at least 600 people have been abducted this year. The center said that much of the increase was caused by 400 Mawozo, who have figured out that kidnapping busloads of people is more profitable than just taking individuals.

The issue is so prolific that just before the kidnapping on Saturday, a Haitian transportation union called for an indefinite strike starting Monday, with its president further justifying the move in a written statement a day later.

“We call on the government to put an end to the kidnappings and provide us safety or for them to resign immediately. We are the most victims; the transportation sector is an easy target for kidnappers all over the country,” Union President Méhu Changeux wrote. “We lost many members to the insecurity and dozens of members have been kidnapped. The latest tragedy of the kidnapping of the American missionaries shows no one is safe in this country.” 

Since Monday, many parts of the country have come to a standstill amid the strike, putting increased pressure on a government with little resources to handle the underlying cause of discontent: gang activity and government instability.

See what others are saying: (CNN) (The New York Times) (Associated Press)

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International

5 Dead, 2 Injured After Bow and Arrow Attack in Norway

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Police have called the incident a terror attack, though exact details regarding the suspect’s motives remain unclear.


Super Market Attack

The Norwegian town of Kongsberg is reeling from a deadly incident at Coop Extra supermarket on Wednesday that police are treating as “an act of terrorism.”

Shortly before 6 p.m., a 37-year old Danish man entered the market, armed with a bow and arrow, along with other weapons. He then began firing at those inside the building.

Authorities quickly responded and were on the scene within five minutes. Despite a police confrontation with the suspect, the attack continued. Four women and one man were ultimately killed while two others were left injured.

The suspect initially avoided arrest after managing to flee the scene. Police Chief Ole Bredrup Sæverud told reporters Thursday that it took 35 minutes to catch the attacker.

Unclear Motives

While police described the incident as a terror attack, they refused to specify a motive. Officials did hint that the rampage might have been religiously motivated by revealing that police had previously been in contact with the suspect due to his conversion to Islam and possible connections to radical content and teachings. Still, Sæverud clarified that the perpetrator hadn’t been actively investigated at all in 2021.

Prime Minister Erna Solberg, who was just hours away from leaving office after she was ousted in recent elections, described reports of the scene as “horrifying” on Wednesday. Incoming Prime Minister Jonas Gahr Støre said in a Facebook post from Thursday morning that the attack was a “cruel and brutal act.”

Norway’s King Harald expressed his sympathies to the mayor of Kongs-berg, telling the country, “We sympathize with the relatives and injured in the grief and despair.” 

And we think of all those affected in Kongs-berg who have experienced that their safe local environment suddenly became a dangerous place. It shakes us all when horrible things happen near us, when you least expect it, in the middle of everyday life on the open street.”

Attacks of this nature are rare in Norway. In 2019, a right-wing gunman tried to enter a mosque before being overpowered and hitting no one. Wednesday’s attack is the most deadly since July 2011, when a far-right extremist killed 77 people at a Labour party summer camp.

Editor’s Note: At Rogue Rocket, we make it a point to not include the names and pictures of mass murderers or suspected mass murderers who may have been seeking attention or infamy. Therefore, we will not be linking to other sources, as they may contain these details.

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Protests Erupt in Italy Over World’s Toughest Vaccine Mandate

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The violence is believed to have been instigated by far-right groups that oppose COVID-19 vaccines and other pandemic-related safety measures.


Green Pass Pushback

Demonstrators gathered in Rome over the weekend to protest against Italy’s plans to require a coronavirus “Green Pass” for all workers starting Oct. 15.

The Green Pass is a European Union initiative that shows whether someone is vaccinated, has recovered from COVID-19 in the past six months, or has received a negative COVID test in the past 48 hours.

Since August, Italy has required the pass for entry at restaurants and use of long-distance trains, along with nearly every other activity that involves interaction with others or use of a public space. Now, the pass will be required to enter a workplace, which critics argue is particularly harsh.

Individuals who can’t produce a valid Green Pass will be suspended without pay, making it the most extreme of any COVID-19 mandate in the world.

The weekend protests started out peaceful, with people chanting “Liberta,” which means freedom. However, the scene turned violent by Saturday when a group of protesters affiliated with the far-right Forza Nuova party decided to storm the headquarters of the CGIL, Italy’s biggest and oldest labor union.

Protesters then marched towards the Prime Minister’s office, prompting police to respond with anti-riot measures like tear gas, water cannons, and shield charges.

It’s unclear how many protesters were hurt in the ongoing fighting, but dozen of police officers were reportedly hurt in the scuffle. By Sunday evening. at least 12 protesters were arrested, many of who are members of Forza Nuova, including its leader Roberto Fiore. Authorities also indicated in a press conference on Monday that it had identified at least 600 other people who took part in illegal activities during the demonstrations.

Fiore was unapologetic about the rioting, and Forza Nuova said in a statement, “The popular revolution will not stop, with or without us, until the Green Pass is definitively withdrawn. Saturday was a watershed between the old and the new. The people decided to raise the level of the clash.”

Fascist Banning

Saturday’s events have led many of the country’s largest political parties, including the 5Star Movement and the Democratic Paty, to support a motion calling for Nuova Forza and similar groups to be dismantled in line with a constitutional provision from 1952 that bans fascists parties.

While that motion is still going through the legislative process, prosecutors have already seized the group’s website in line with a 1988 law that bans inciting violence through public communications.

The events [on Saturday] take us back to the darkest and most dramatic moments of our history and they are an extremely serious and unacceptable attack on democracy,” Valeria Fedeli, a senator with the center-left Democratic Party, said on Monday.

The violence from the weekend may make it seem like a sizeable chunk of Italians are against the vaccine; however, over 70% of all Italians are already vaccinated, making it one of the highest rates in the world.

According to polling from the summer, most Italians think the new rules will help in the long run and prevent another catastrophe like last year when the country ran out of room to bury the dead due to the number of deaths caused by COVID-19.

See what others are saying: (CBS News) (NPR) (Politico)

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